IMMERS IVE ART
IN THE PICTURE Van Gogh: The Immersive Experience is part of a hugely popular trend for immersive art that fuses
I
technology and creativity. We take a look t has toured world cities including
Hub together with entertainment discovery
Aviv, Beijing, Naples and London,
platform Fever, Van Gogh: The Immersive
and now Van Gogh: The Immersive
Experience premiered in a cathedral in Naples,
Experience digital art experience
Italy, in November 2017. It has since toured the
has launched in Bristol, UK.
US and Europe, as well as Tel Aviv and Shanghai.
Capitalising on the current popularity of
Experience were created in collaboration
is a 20,000sq ft light and sound show
with digital media artists Dirty Monitor.
featuring floor-to-ceiling digital projections
Immersive art experiences represent a
of many of Van Gogh’s best known works.
hugely popular trend in attractions, with innovations in VR and AR technology
the life, works and techniques of Van Gogh, as
driving the market, which promises to offer
well as a drawing studio and a VR experience that
new perspectives on art and artists.
guides the viewer through a 10-minute journey on
PHOTO: EXHIBITION HUB
Animated visuals for Van Gogh: The Immersive
immersive art shows, the exhibition’s highlight
The experience also features galleries exploring
60
The work of entertainment producer Exhibition
New York, Las Vegas, Boston, Tel
Other successes include Meow Wolf’s
“a day in the life of the artist, providing a chance
Omega Mart, Las Vegas, US; teamLab’s
to discover the inspiration behind some of his
permanent museum in Tokyo, Japan;
most beloved works including Vincent’s Bedroom
Steve Kopelman’s Seisique in Houston,
at Arles, and Starry Night Over The Rhone River.”
US; and Superblue Miami, US.
attractionsmanagement.com Vol 27 / ISSUE 2
