STRENGTH
S N O I T C E N N O S T R ONG C CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
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a connected offering that allows them to track all aspects of their in-gym workouts, side by side with their training outside facilities. We spoke to suppliers to see how they’re adapting their strength offerings to meet this ever-growing demand for connectivity.
PHOTO: PRECOR
lubIntel reports that 72 per cent of global operators now offer on-demand and livestream workouts – up from 25 per cent in 2019 and with tech giants such as Apple, Samsung and Google getting involved, the demand for hybrid is only set to grow. Consumers are demanding
PHOTO: PRECOR
Precor Steve Carter
PHOTO: PRECOR
Because Advagym is a console-free experience, everything happens on a user’s phone With Preva and Sony Advagym, users tap a sensor with their phone to see how-to videos
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Issue 5 2021 ©Cybertrek 2021
Connecting all areas of the gym floor allows staff to set goals and create training plans for clients
“A fully connected gym floor is no longer just nice to have, it’s essential,” says Precor’s Steve Carter. The company’s networked fitness solution, Preva, combines with Advagym by Sony, to give gym-wide digital connectivity across every piece of kit and area of the gym, from cardio to strength. Advagym is a console-free solution. Users tap a sensor puck with their mobile to see how-to videos and receive guidance on recommended weights and numbers of reps. The tempo display on the app – which can be edited by a PT if they want to add a variation – ensures they’re completing the movement safely. The app then logs the exercise. Preva captures workout data from CV kit and syncs with the Advagym app, giving users an entirely connected experience. Sensor pucks can also be displayed in other zones – for example the strength area or outside
