GLOBAL MEDIA PARTNER NOVEMBER 2020
HCMmag.com @HCMmag
UNITING THE WORLD OF FITNESS
Fahad Alhagbani
Jan Spaticchia
Mental Health
Omnichannel is about letting consumers have what they want, on their own terms
Creating four new gym brands, p34
S A RY L E
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IMAGE: JACOB LUND/SHUTTERSTOCK
MEDIA
40TH AN
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GWI reveals mental wellbeing as a $121bn market, p58
On creating a VR gym offering, p78
ESSENTIAL We must recognise the fitness industry as an essential service, p44