24 OCTOBER 2024
Queen Elizabeth II Conference Centre, London
PROGRAMME
NO GUESSWORK, JUST DATA
7 billion workout data points
340 million assessment data points
200+ integrated fitness brands
10+ years of sports science expertise
That’s what it takes to fuel EGYM Genius: the most powerful fitness AI the industry has ever seen.
EGYM Genius makes the entire training floor smarter than ever before. Its cutting-edge AI seamlessly connects hundreds of leading fitness brands into a single training experience and generates hyper-personalised workout plans for your members that smash their goals, boost your gym and send your numbers sky high.
It’s fitness as you’ve never seen it before, powered by real data that drives results.
A labour of love
Avery warm welcome to you from the team at HCM and Spa Business magazines. We’re excited you’ve chosen to attend our first HCM Summit and hope you’ll have an enjoyable and stimulating day with friends new and old, as we celebrate the extraordinary and lifechanging industry we’re privileged to work in.
Leisure Media, the company behind HCM and Spa Business has been charting the growth and development of the fitness, health and wellness market since 1980 and it’s been quite a ride. We’ve seen the emergence of gyms, health clubs and spas and the beginning of their evolution into hubs for lifestyle and wellbeing, as well as their emerging potential to serve as the foundationstone for the entire global wellness industry.
The HCM Summit has been designed to bring together professionals from all parts of the sector to enable operators, policymakers, innovators, suppliers and thought leaders to network and find common ground, to share insights and best practice and to do business to drive the success of both their organisations and the wider sector.
At HCM and Spa Business we believe more must be done to unite the fitness, health and wellness industry, to overcome conflicts and break down barriers to collaboration, so we’re committed to a laser focus on excellence and success –wherever that originates – and not politics. We all serve the same end goal – supporting people of all ages to live better, healthier and more fruitful and enjoyable lives. That mission can deliver an antidote to some of the pain we see in the world, being, as it is, a true labour of love.
Terry MBE Editor, HCM and CEO, Leisure Media lizterry@leisuremedia.com
Liz Terry
We’re proud to support the HCM Summit
We firmly believe in the power of collaboration to transform lives and health worldwide
I’m pleased to welcome you all to the highly anticipated HCM Summit 2024 at the QEII Conference Centre in London. What brings us together is not only a shared commitment to elevating thought leadership and celebrating radical innovation in the fitness, health and wellness sectors, it’s also a deep belief in the power of partnerships to change the world for the better.
The HCM Summit represents a pivotal opportunity for industry thought leaders,
CEOs, club operators, investors, associations, and suppliers to come together and engage in stimulating discussions on key industry issues, to deepen working relationships and to establish new and fruitful partnerships.
With 275 delegates registered and more attending online via the EGYM HCM Summit live stream, this year’s event promises to be a transformative experience for all involved.
EGYM is proud to support this event, as it perfectly embodies our philosophy of an open fitness technology ecosystem that unites us all through a cross-platform approach and integrations to benefit the customers we serve in 18,000 health clubs, gyms, spas and wellness facilities around the world.
We firmly believe that collaborations, such as those fostered by the HCM Summit, are essential in driving innovation and transforming lives and health worldwide. By participating in and supporting the summit, we’re contributing to our industry’s collective knowledge base and growth and seizing the opportunity to unite around a shared purpose: the betterment of the health and wellness of our society as we drive to move the health agenda from cure to prevention.
Have a wonderful summit.
Philipp Roesch-Schlanderer CEO, EGYM www.egym.com
Philipp Roesch-Schlanderer
EGYM is championing an open technology ecosystem
Bookings for the globally trending workout were up 92% in 2023*. The roots of Joseph Pilates’ original programme – a workout that could address the bad habits of modern life – are as relevant to today’s members as they were back then. Consumers are increasingly motivated to work out for intrinsic reasons, seeking movement that enhances their wellbeing and helps them live long and healthy lives.
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SUMMIT SCHEDULE
8.00 - 8.50
Networking breakfast Hosted by HCM and Spa Business magazines
Join fellow delegates and speakers for a networking breakfast in the Pickwick Suite, hosted by the teams from HCM and Spa Business magazines on the first floor of the QEII Conference Centre and get your first glimpse of the HCM Summit exhibition of innovation
8.55 - 9.00
Liz Terry MBE, editor, HCM magazine
Liz Terry will welcome delegates in London – and those tuning in from around the world via the HCM Summit livestream – to the inaugural event and introduce HCM Summit 2024 chair, Andrew Gibson, of Sweden-based Andrew Gibson Advisory
9.00 - 9.25
Oliver Patrick, co-founder, Future Practice & Pillar Wellbeing
Oliver Patrick began his career working for Nuffield Health as head of physiology and has gone on to build a number of health-related businesses, such as Pillar Wellbeing and Future Practice. With a wide range of interests from training to consulting, Patrick is an emerging force in all areas of the health, fitness and wellness sector. He will explore the opportunities that currently exist in the market
9.30 - 9.55
Will Orr, CEO, The Gym Group
Will Orr, previously MD of The Times and The Sunday Times , joined The Gym Group with a mandate to take the company to the next level. His first strategy – Next Chapter – which was published recently has been designed to strengthen margins, reduce churn, accelerate rollouts and establish new income streams. Orr will share his expertise in building subscription businesses
10.00 - 10.25
PJ Nuitten, MD, Jims Fitness
A McKinsey alum, Nuitten is integrating the recently acquired Jims Fitness chain into the €11 billion-a-year Colryut Group – Belgium’s largest retailer – by optimsing synergies across the business, which has a powerful focus on delivering wellbeing for its customers at all their life stages. Nuitten will also look at how Jims is using Colryut’s consumer insight practices within its fitness business
10.30 - 10.55
Dean Kowarski, Group CEO, Virgin Active
Kowarski has spent two years reegineering Virgin Active and integrating it with health food brands, Nü and Kauai to create a fully global wellness business that operates using hospitality best practice. Kowarski will challenge the sector’s portrayal of wellness and lay out his vision for a new era of value for health club operations
Morning break Hosted by Kauai and Virgin Active
Following Dean Kowarski’s presentation, summit attendees can head to the Pickwick Suite for a morning break kindly hosted by HCM Summit partner, Kauai, Virgin Active’s healthy food brand. Led by Glenda Philp, the Kauai team will serve a selection of healthy smoothies, raw juices, shots and wraps to bring the Kauai concept alive
SESSION 2 >>>
Eric Falardeau McKinsey & Dominika Kampa, QuantumBlack AI by McKinsey
Eric Falardeau, a partner at McKinsey, based in Toronto and head of the firm’s global fitness and wellness group and Dominika Kampa, an associate partner at QuantumBlack AI by McKinsey in London, will be examining consumer and macro trends driving growth in the sector, with a special focus on hyper-personalisation and AI
Justin Musgrove, CEO, Fitness First UK
Justin Musgrove has headed multiple fitness businesses as CEO, including Bannatyne, Leejam and Core Life. Now at the helm of Fitness First UK, he’s transforming the business by growing the estate, upgrading existing sites and adding a raft of new and innovative services. He talks on stage to HCM’s editor at large, Kate Cracknell
Phillip Mills, MD and founder, Les Mills International
Phillip Mills leads the team at global group exercise specialist, Les Mills, the company named after his father, New Zealand’s fourtimes Olympian. With group exercise a major driver of retention and success for health and fitness operators, Mills will outline consumer exercise trends in the market, as well as addressing how operators can interpret them to engage with consumers
Lunch break Hosted by Perfect Gym
Book signing by Elaine Jobson, CEO Jetts, Appearance by Jonny Wilkinson on stand 2
The HCM Summit lunch will be hosted by software outfit PerfectGym, giving delegates the opportunity to recharge and network over a healthy lunch while also experiencing the exhibition of innovation. Watch out for Elaine Jobson’s book signing and meet Jonny Wilkinson on the One Living stand (stand 2)
SUMMIT SCHEDULE
SESSION 3 >>>
2.00 - 2.25
Jonny Wilkinson, founder, One Living
Rugby legend Jonny Wilkinson has followed his stellar sports career with a new life as a TV sports pundit, while also launching healthy food brand, One Living, to extend his interest in wellbeing into business. Wilkinson started out brewing Kombucha in his kitchen so he could enjoy the advantages of fermented foods and found they deliver huge benefits for his mental health. He talks to HCM editor, Liz Terry, about his journey to wellbeing and how health clubs can support their teams and customers to achieve better mental health
2.30 - 2.55
Baz Moffat, CEO, The Well HQ
OIympian, Baz Moffat, is leading the charge for women’s health and wellbeing in sport and physical activity at a critical time, as consumers increasingly recognise the prevalence of gender bias in all areas of health. As leader of The Well HQ, Moffat and her team are delivering training that enables health club teams to better understand how women can train in their clubs for success
3.00 - 3.25
Emlyn Brown, senior VP wellbeing, Accor
As global lead in wellness for one of the biggest hotel companies on the planet, Emlyn Brown is responsible for a huge portfolio of health clubs within hotels. A Holmes Place alum, Brown started his career in the fitness industry and will look at how hospitality operators are tackling fitness, health and wellness and what the sector can learn from this
3.30 - 3.55
Fahad Alhagbani, CEO, Armah Sports
Fahad Alhagbani, his team and family have founded three of the biggest health club operators in Saudi Arabia, putting two of them through IPOs in the last five years. He will reflect on the learnings from the first IPO and how the model for each business has evolved due to experience
4.00 - 4.30
Afternoon break
Book signing by Baz Moffat, CEO, The Well HQ
Delegates can take a power break and meet speaker Baz Moffat on the book signing booth to buy a signed copy of her seminal book The Female Body Bible. Copies of HCM magazine , the HCM Handbook , Spa Business and the Spa Business Handbook will also be available
SESSION 4 >>>
4.30 - 4.55
Belinda Steward, MD of leisure, health and wellbeing, Places Leisure
With a career in the global hospitality market at Diageo, Greene King and Wyndham Hotel Group, Belinda Steward is now running Places Leisure, one of the UK’s largest high-level social enterprises in the physical activity market and part of the £831 million a year organisation, Places for People. Steward will talk about how Places Leisure balances innovation and investment with social good and her plans to introduce hospitality standards into the business to drive consumer engagement
5.00 - 5.25
Colin Waggett, CEO, Third Space (interview)
Colin Waggett, a 20-year veteran of the sector, leads the team at Third Space in London and is building one of the most respected high-end health club businesses in the world with backing from US private equity firm KSL Capital Partners. Waggett talks to Liz Terry, editor of HCM about what he wished he’d known 20 years ago, how members’ aspirations are changing and why he’s obsessed with NPS
5.25 - 5.35
Super sharing session
Kick back, enjoy a drink courtesy of Jonny Wilkinson and One Living and be prepared to grab a mic and share your top takeaway for the day in a fast-fire delegate feedback session before we enter the Twilight Zone Drinks will be served, courtesy of One Living
5.35 - 6.00 6.00 - 11.00
Twilight Zone Keith Burnet, CEO, Alchemist & Adventurer
Keith Burnet will wrap up the programme with a twilight talk about his adventures rowing the Atlantic, canoeing the Yukon and running the Marathon des Sables. Burnet will share insights into forging high-value-creating teams and explain how what he’s learned can be applied in business
After Party Hosted by Les Mills
Join other delegates, speakers and exhibitors for the After Party hosted by Les Mills and enjoy some postsummit networking and supper, with music from Brass Monkey Collective. Two complimentary drinks vouchers will also be available on registration. Head to the Redgrave/Gielgud Room on the second floor
@colfit
For a strong and For a strong and
8.00am - 4.30pm
Exhibition of innovation
Hosted by HCM and Spa Business magazines
Pickwick Suite
The publishers of HCM and Spa Business magazine have invited key suppliers to bring their innovations to the summit. Participants will be showing the latest in tech, equipment and wellness services, with experts on-hand to advise on applications. www.hcmsummit. live/partners
8.00am - 4.30pm
Complimentary kombucha
Courtesy of One Living
Pickwick Suite Stand 2
Rugby legend, Jonny Wilkinson and the team from One Living will be at the summit meeting delegates and sampling their range of healthy fermented drinks Wilkinson is on a mission to support mental and physical health and to show health club operators how fermented food can help members. www.oneliving.com
Pickwick Suite, stand
11.00am-11.30am
Mid-morning break
Hosted by Kauai and Virgin Active Pickwick Suite
Enjoy fresh shots, smoothies raw juices, wraps and healthy puddings made by the team at Kauai, one of Virgin Active’s global healthy food brands.
With 233 Kauai restaurants already open, the group is on a fast-track to spread the word about how healthy food can power wellness. www.kauai.co.za
1.00pm - 2.00pm
1.00pm & 4.00pm
Lunch break
Hosted by Perfect Gym
Pickwick Suite
Lunch will be served in the Pickwick Suite on the first floor and hosted by PerfectGym. Relax, recharge and enjoy a choice of hot and cold dishes, tea and coffee and for those who love their bean to cup coffee, there will be a special station. All food will be sugar free. www.perfectgym.com
Book signings
Elaine Jobson, CEO Jetts and Baz Moffat CEO The Well HQ
Pickwick Suite Stand 9
HIGHLIGHTS
6.00pm-11.00pm
Meet two of the industry’s power players and get signed copies of their best-selling books. Elaine Jobson and Baz Moffat will be meeting delegates in the morning and afternoon breaks and during the lunch break, so don’t miss this opportunity for a personal audience. www.thewell-hq.com www.hcmmag.com/EJob
Summit After Party
Hosted by Les Mills Redgrave/Gielgud Room
Join other delegates, speakers and exhibitors for the After Party hosted by Les Mills and enjoy some post-summit networking and supper, with music from Brass Monkey Collective. Make sure you pick up your complimentary drinks vouchers on registration www.lesmills.com
The HCM and Spa Business library
Pick up your complimentary copies of HCM, Spa Business and the HCM and Spa Business Handbooks in the exhibition
Pickwick Suite stand 5
TECHNOGYM CHECKUP: DISCOVER YOUR WELLNESS AGE™
The most comprehensive AI-based assessment station that leverages physical and cognitive tests to automatically create personalised training programs with Technogym AI Coach.
SUPERIOR RESULTS FASTER
MIND
BODY COMPOSITION
MOBILITY
BALANCE
STRENGTH
CARDIO
Oliver Patrick
TIME 09:00
Oliver Patrick is co-founder of fitness education business Future Practice, wellbeing director of medical business Latus Health and clinical director of luxury hotel business, Pillar Wellbeing.
Co-founder Future Practice and Pillar Wellbeing
A physiologist and health assessment expert, focussed on the measurable health and performance outputs of lifestyle, he consults on wellbeing strategy directly with organisations globally, including Nike, League Managers’ Association, PureGym and UK Coaching.
In his earlier career Patrick formed the largest team of physiologists and nutritionists in the UK as head of physiology at Nuffield Health, before co-founding Viavi, the world’s most advanced health assessment clinic on London’s Harley Street.
At Nuffield, Patrick designed and delivered some of the largest corporate wellbeing initiatives across the UK.
He is host of the popular Energy Equation Podcast from High Performance, where he uses advanced heart rate variability technology to run personalised stress, sleep, and fitness assessments on well-known guests.
Expertise
Designing life-changing wellness interventions
Read more about Oliver Patrick in HCM issue 9 2024
MOMENTS THAT MADE ME
BUILDING A TEAM
Creating the framework for a national health and wellbeing physiology team at Nuffield. I learned there was a gap in current medical testing and advice that was not addressing the core needs of consumers. I also learned you can use a fitness background to create a rounded wellbeing clinician.
HARLEY STREET
I learned that private medicine mirrors national and state models when it comes to philosophy and training, but there’s no technical approach to disease prevention and it’s a fragmented and product-led marketplace. There’s also a deeper requirement for functional medicine models and lifestyle coaching. However, those practising these often do so at the expense of robust evidence-based practices. Personalised medicine is key but models are challenging.
LAUNCHING A NEW BUSINESS
Fundraising and creating a digital education platform called Future Practice to support fitness professionals in moving into broader wellbeing service delivery.
I learned people are interested in wellbeing, but reluctant to invest in education without a clear delivery model or return on investment.
CEO
The Gym Group
Will Orr
Orr joined The Gym Group in September 2023. He was formerly MD of Times Media Limited, publisher of The Times and The Sunday Times.
Orr has also held MD roles at RAC and British Gas (Centrica Plc), developing and delivering sustainable customer growth strategies and operational excellence in people-intensive businesses. He now proudly leads The Gym Group on its mission to break down barriers to fitness across its 230+ gyms nationwide and 850,000+ members, with its low-cost high-value offer.
Expertise
Driving growth in subscription-based businesses
The company has laid out a strategy to drive growth over the next three years
TIME 09:30
MOMENTS THAT MADE ME
SAGE ADVICE
A conversation with my first boss, who said ‘Will, a lot of people are good at starting things; less people are good at finishing them too. Be in the latter group.’
DATA-DRIVEN DECISION MAKING
My job as MD of Consumer of the RAC. Under private equity ownership we returned the consumer business to sustained, multi-year membership growth after 13 years of shrinking membership. Under CVC’s ownership I learnt a lot about having a clear plan, relentless execution and truly data-driven decision making. It was hard but it made me better.
WORKING IN THE FITNESS INDUSTRY
Doing this job at The Gym Group. I’ve learned that the fitness sector – and of course The Gym Group – is full of committed, energetic people doing something very positive for society. We’re part of the solution to many of the challenges and opportunities we have as a country.
Read more about Will Orr in HCM 3 2024
MD Jims Fitness
Pieterjan (PJ) Nuitten
Pieterjan (PJ) Nuitten has an MBA from IESE Business School and began his career at McKinsey, where he specialised in the consumer and retail industries.
Transitioning to Colruyt Group, Belgium’s largest grocery retailer, he played a pivotal role in shaping strategic wellness initiatives before assuming the helm as CEO of Jims, a leading fitness chain in Belgium and Luxembourg which was acquired by Colruyt Group as part of its move to deliver an holistic wellness offering to its customers. At Jims, Nuitten is leveraging the synergies between retail and fitness, as well as being part of the board of directors of the Health
Read more about Pieterjan Nuitten in HCM 5 2024 Jims has made a
Vertical of Colruyt Group, working with health brands such as NewPharma.
Nuitten has been recognized as one of Belgium’s “40 under 40” for his impactful contributions to leadership and society.
Expertise
TIME 10:00
Leveraging synergies between retail and fitness
MOMENTS THAT MADE ME
BEING AN EXPERT AT MCKINSEY
Working at McKinsey & Company as generalist management consultant and later an expert in retail. Major learnings were international exposure and strategic thinking.
BECOMING STRATEGY DIRECTOR
Joining Colruyt Group, Belgium’s largest grocery retailer, as strategy director advising the CEO on the ecosystem strategy of the 40+ companies in the group. Learnings have related to ecosystem development and partnerships to boost the core business.
BUYING A HEALTH CLUB BUSINESS
The acquisition of Jims Fitness and joining the business as MD was a major career high. Learnings so far have included acquiring Personal Training skills (on a personal level) and P&L management on a professional level.
Dean Kowarski
Group CEO
Virgin Active
Dean Kowarski has built careers in both corporate finance and operational roles globally.
During his time in the corporate world, he experienced first-hand the benefits of exercise, recovery, mindfulness and nutritious foods as the essential, holistic formula for wellbeing.
Kowarski was appointed Group CEO of Virgin Active in March 2022 when the company refinanced and took over his hospitality business – The Real Foods Group – where he was founder and CEO. Kowarski has also invested in the newly merged business.
He started the Real Foods Group in 2013 and acquired the Kauai business in 2015, growing the business from 100 to 204 locations with the Nü and Kauai brands.
Since its acquisition, healthy food brand Kauai has grown from 100 to 233 stores – many located within Virgin Active health clubs.
Kauai’s purpose is to serve fresh, natural, delicious whole foods with plenty of fruit and veggies that support the immune system and
TIME 10:30
improve overall health. Kauai’s focus on food that’s fresh and natural keeps them ahead of the global shift towards leading a healthier lifestyle.
Kowarski believes true wellness lives at the intersection of fitness and nutrition and that both are essential in guarding against preventable diseases and creating a healthier, happier society. Through consciously-designed spaces and experiences that blend movement, wellness, nourishment, work and social programming, Kowarski’s vision is for Virgin Active to support every member’s personal wellness journey.
New, holistic physical and emotional offerings such as SoundBath, Reformer Recovery, Hot Yoga, breathwork and Hyperice Recovery Zones radically transcend traditional fitness club propositions and are transforming Virgin Active from being recognised as ‘just a gym’ into a leading global social wellness club.
Kowarski wants to inspire members and Kauai customers to immerse themselves in the full Virgin Active experience and draw insights from these multiple engagements to better understand individual member goals and progress and build increasingly personalised solutions to meet their needs.
Expertise
Prevention and the intersection of fitness and nutrition
Read more about Dean Kowarski in HCM 9 2024
TIME 11.30
Eric Falardeau
McKinsey
Falardeau is the leader of McKinsey’s fitness and wellness group globally and one of the leaders of McKinsey’s Consumer Insights capability.
Head of fitness and health group
Expertise
A partner in the company’s Montreal office, he brings varied experience helping consumerfacing companies build strategies – including branding and innovation – or strengthen their value propositions to accelerate growth. This work includes delivering advanced analytics.
Falardeau has also built new businesses from scratch, acting as initial GM, both with clients and prior to McKinsey and has led enterprise-wide transformations across industries including fitness and wellness, food, consumer goods and financial services.
“Understanding the path to the consumer will defi ne the winners in the next 10 years” says Falardeau
Building new businesses, developing growth strategies, delivering strategic and performance transformations and refreshing brand propositions
more about Eric Falardeau in HCM 7 2024
Read
Justin Musgrove
CEO
Fitness First UK
With over 35 years’ experience working across the leisure industry, Musgrove is a creative and strategic operator.
His 20 years overseeing the spa, wellness and leisure business at Center Parcs, led him to join The Bannatyne Group in 2007, where he acted as CEO between 2014 and 2019.
Musgrove oversaw a successful IPO Roadshow, with a book built for a £100m transaction, only for it to be curtailed by Brexit. In September 2019, he joined the largest health club operator in the MENA region, Leejam Sports company as CEO. Leejam, a listed health club operator since its IPO in 2018, operates 135 health clubs under the Fitness Time brand.
Read more about Justin Musgrove in HCM 1 2023
Musgrove became CEO of Fitness First UK in 2023
TIME 12:00
In June 2021, Musgrove joined Kun Investment Holding in Saudi Arabia, as CEO of a new subsidiary, Kun Sports, responsible for the roll-out of a new budget gym chain, as well as its international luxury social wellness club business, CORE Life.
Musgrove returned to the UK in October 2023 to become CEO of Fitness First UK, charged with turning around the business.
Expertise
Health club operations, turnarounds, multicultural operations
MOMENTS THAT MADE ME
THE A TEAM
While at both Center Parcs and Bannatyne, over a number of years, I built “A” teams. Strong results go hand in hand with a carefully selected and developed senior team.
TACKLING A BULLY
Standing up to a bully of an owner. Risking everything despite having a young family and succeeding. Holding firm to my values and believing that good will prevail.
MOVING TO SAUDI
Moving to Saudi Arabia to take up a new senior role and leaving the family behind. It was the mother of all gambles, but if you don’t try, you’ll never know.
Phillip Mills
MD and founder
Les Mills International
Mills is one of the most experienced players in the global fitness industry.
Throughout the 80s he transformed fitness for a generation of New Zealanders with the introduction of exercise to music and developed the Auckland gym established by his parents into a leading health club chain in New Zealand and Australia.
TIME 12:30
In 1990 he created Bodypump, a weight training class that became the world’s most popular group workout. Since then he has built Les Mills International into the world’s leading distributor of fitness classes, with 105,000 instructors in 21,700 gyms across 120 countries. Millions of people improve their health every day with Les Mills classes, both in gyms and online.
Mills has been a 40-year campaigner for the environment. Together with his wife Dr Jackie Mills, he wrote Fighting Globesity – A Guide to Personal Health and Global Sustainability (Random House). He founded The 100% Plan in 2008, which in 2011 became Pure Advantage; a charity run by New Zealand business leaders to fight climate change.
Through the Les Mills companies and personally he and Jackie have provided more than NZ$20 million dollars of support for a wide range of charitable causes and organisations,
Awards
from environmental and social initiatives to sports groups. They are planting a million trees a year in Africa and have worked with UNICEF to provide water for communities in the poorest parts of the world.
He represented New Zealand in the 110m and 400m hurdles, reaching the Commonwealth Games finals in 1978 and achieving All-American status during a sports scholarship at UCLA.
■ New Zealand Business Hall Of Fame, 2022
■ World Fitness & Wellness Summit, Lifetime Achievement, 2020
■ NZ Marketing Awards – Marketing Hall of Fame Award 2020
■ Kea New Zealand, World Class New Zealander Award, 2009
■ Ernst & Young, NZ Entrepreneur of the Year, 2004
Expertise
Transforming consumers’ lives through exercise
Jonny Wilkinson
CBE
Founder One Living
Jonny Wilkinson is a health and wellbeing ambassador, business founder, public speaker, sustainability advocate, rugby pundit, coach and philanthropist.
Globally celebrated as one of the best rugby union players in the history of the game, Jonny was capped 91 times at international level for England. He featured in two British and Irish Lions tours and has been inducted into the World Rugby Hall of Fame. His outstanding service to the game was recognised with a CBE by HM Queen Elizabeth II. Following his retirement from rugby in 2014,
TIME 14:00
Jonny began utilising his insight and knowledge as a rugby pundit for ITV and Sky Sports. He also launched his own health drink brand, One Living.
Jonny openly explores the difficulties he faced during his career and also life to date – for example, the fear of failure.
More recently he’s applied his personal experience and followed his passion to more deeply understand himself and his potential by launching a podcast and in a series of conversations with thought leaders and inspiring individuals across the globe, he advocates spiritual selfinvestigation leading to self-awareness and a realisation of what’s available and possible for us all in life, often using sporting analogies to articulate and relate his message. He’s also sought after as a motivational speaker.
A deeply passionate health and wellbeing advocate, Jonny initiated NSPiRED, a charitable foundation that provides mental and emotional support to school teachers and coaches to help inspire and empower them, as well as the younger generation that they work with on a daily basis.
He supports many other charities and is a brand ambassador for a number of companies.
Expertise
Mental health, physical activity and sustainability.
Read more about Jonny Wilkinson in HCM 6 2024
Baz Moffat
Founder
The Well HQ
TIME 14:30
Former Team GB rower Baz Moffat retired from elite sport to launch a successful international consulting and coaching business called The Well HQ.
She has a BSc in Sports Science from the University of Birmingham and an MSc in health-related behaviour change from the University of Bristol.
A prominent voice in the women’s health movement, Moffat specialises in the pelvic floor – a pivotal yet vastly underappreciated nucleus in the female body.
The Well HQ is working with Adidas to deliver free training to support women around exercise and menstruation and with The Gym Group, which is investing in upskilling 200 trainers across the company in female health – specifically the menopause – so they can better serve mid-life women.
Once trained, they can then deliver pelvic floor workshops and female-specific fitness classes.
The Well HQ is also writing professional standards for women and girls for CIMSPA and providing training to trainers on the menopause as part of the organisation’s Retrain to Retail initiative. This online learning is mapped to the latest standards.
A qualified personal trainer and holistic core restore coach, Moffat has coached hundreds of women around the world to improve their pelvic health.
MOMENTS THAT MADE ME
ROWING
Being the worst person, in the worst boat on the best rowing squad in the world... Being the bottom of the pile in a high performance system teaches you a lot. You don’t feel safe or secure and every day you feel you’re on trial to earn your spot, which is exhausting!
CHILDBIRTH
The first physical thing my body had not managed to do well and I wasn’t equipped for in any way. I learned so much about the power of the body when you allow it to be.
LEADING THE WELL HQ
The hardest thing I’ve ever attempted to do. Despite broad agreement that female health is vital (like mental health or sustainability) there was no market for it, no expertise, no budget line and no systems to support it. Thankfully that’s now changing, but I’ve learned so much. For the first time passion, grit and determination weren’t enough and I had to find new tools to help me navigate my way through.
Emlyn Brown
Senior VP Wellbeing, Strategy
Design & Development
Accor
TIME 15:00
Brown started his career in the fitness industry with Holmes Place, holding director-level roles in Switzerland and Germany before moving into the wellness and hospitality sector in 1996.
Throughout his 22-year career, he has occupied various pivotal leadership roles, traversing the globe from Europe to the Middle East, Asia and the vibrant landscapes of China and helming group operations for a number of luxury spa and fitness companies
Prior to joining Accor, he was a senior lead at Resense Spas as global design director and MD of Asia, accountable for the growth of the Resense portfolio in China and Southeast Asia.
Brown was also wellness director at awardwinning consultancy, GOCO Hospitality and has held senior positions at Six Senses Resorts & Spas where he was the regional director for
Europe and later operations director for Asia.
Today he is responsible for driving the strategic development and design strategy for wellness at Accor, seamlessly integrating the ethos of wellbeing into every facet of the customer journey.
Expertise
Delivering health, fitness and wellness at the cutting edge
Guests want to train, nourish, hydrate, recover and rest
Read more about Emlyn Brown in HCM 1 2022
CEO Armah Sports
Fahad Alhagbani
Alhagbani is a 25-year veteran of the fitness industry. He has co-founded two of the largest fitness businesses in the Middle East.
After a successful IPO for the first business –Fitness Time – on the Saudi Stock Exchange in September 2018, Alhagbani moved on with his family to launch Armah Sports Company, where he serves as vice chair and CEO.
He reinvented fitness with the concept of ‘Smart Clubs’, which will transform the market, with plans to invest more than US$250m in the health and fitness sector over the next five years.
In November 2023, Alhagbani led the IPO for Armah Sports and shortly afterwards, he and his team won the IPO of the year award.
This set a precedent in the fitness industry of launching two different fitness chains and taking them public with only a five year window between the two IPOs.
Alhagbani has also been a member of REX (Roundtables for Executives) since 2017, a
Expertise
worldwide group of 17 fitness club owners/ CEOs who meet regularly to exchange insights, critique business performance, and discuss future industry disruptions. He also serves as board member at Al Hilal Football Club and is a Member of the Saudi Olympic Committee for Women.
TIME 15:30
Health club entrepreneurship and leadership
Armah Sports is focusing on developing in prime locations
Read more about Fahad Alhagbani in HCM 8 2024
Belinda Steward
MD leisure, health and wellbeing, Places Leisure
Belinda Steward was appointed managing director of leisure, health and wellbeing at Places Leisure, part of the Places for People Group (PFP), in 2024.
She was previously MD at Derwent FM, which is also part of PFP. Before joining PFP, Steward held a number of leadership roles, including for hospitality brands such as Greene King, Wyndham Hotel Group and Häagen-Dazs and has a history of embedding excellent customer service, building teams and cultural transformation.
Upon being appointed to her current role, Steward said: “There are many parallels between the leisure and hospitality industry, and I’m looking forward to exploring these synergies and strengthening our culture in a way that promotes outstanding customer service throughout and ultimately continues to put our customers at the heart of everything we do. Through doing this we help to create and support healthy communities.”
Places Leisure manages 101 leisure facilities on behalf of its local authority partners, receiving 30 million visits a year and won the outstanding operator of the year award at the 2023 UK Active Awards.
Expertise
Public private partnerships/hospitality
Read more about Belinda Steward in HCM 4 2024
TIME 16:30
MOMENTS THAT MADE ME
AMSTERDAM ADVENTURE
During an industrial year placement at a hotel in Amsterdam I had to learn Dutch. I practised on anyone who would help and the lesson was if you want something enough, go for it, however out of your comfort zone you are.
MOVING TO MIAMI
I moved to Miami on my own as franchise operations manager for H ä agen-Dazs Cafes. The job description was a blank piece of paper. Within weeks I was navigating my new world as a 30 year old female with limited Spanish and learned to trust my instincts, listen and learn and the power of building relationships. I grew so much I knew there was nothing I couldn’t do.
CULTURAL TRANSFORMATION
I was responsible for launching a new brand in London for Amba Hotels. Physical work was underway when I joined, but taking the 120-strong team on the journey had not begun. We went through a transformation programme that saw the team excel – we were in the top 30 out of 1,065 hotels on Tripadvisor and the culture was so embedded this ranking endured 10 years on. It showed money spent on physical assets helps, but customer service is what makes the guest experience memorable.
Colin Waggett
CEO
Third Space
Waggett has been CEO of Third Space, ‘London’s Luxury Health Clubs’, since 2015, growing the brand from two clubs to 11, with plans in place to double the portfolio over the next three years following investment from KSL Capital Partners.
He has varied experience in the sector, having run a £500m company across over 20 countries and also set up a new concept from scratch. This has resulted in a deep understanding of how to take companies through the opportunities and challenges that are present at different stages of the growth cycle. Skilled in leadership and strategy, corporate
As a CEO, it’s good to have some hard times on your CV, says Waggett
Expertise
Scaling a luxury health club business
Read more about Colin Waggett in HCM 3 2024
finance, operations and commercial management, Waggett is naturally numerate and analytical, having spent the early stages of his career in finance and equally adept at building teams and providing leadership and direction to turn plans and ideas into performance and profit.
Keith Burnet
CEO Alchemist & Adventurer
Keith is co-founder of The Alchemist & Adventurer, which provides business and leadership consultancy services to ignite individual, team and organisational growth by helping people maximise their impact and to ‘do life’ better through transformative experiences.
The Alchemist and Adventurer combines the physical, mental, emotional and spiritual dimensions of peak human impact to inspire and empower clients to live more fulfilling and adventurous lives for business growth and a better world.
As an adventurer Burnet is passionate about exploring our planet through multi-day endurance experiences which include The Talisker Atlantic Rowing Challenge, Trans America Bike Race and Marathon des Sables. Earlier this year he kayaked the Yukon River with his son in the Yukon 1000.
Prior to The Alchemist & Adventurer, Keith was CEO of Global Markets at Les Mills where he led the strategy, sales operations and partnerships across the Americas, Asia, Europe, Middle East and Africa and launched and scaled new products and services, such as Les Mills+ and SmartTech.
At Hilton Worldwide he was responsible for a global network of 400 spas and grew the LivingWell Health Club chain and sold it to Bannatyne Fitness.
Read more about Keith Burnet in HCM 9 2020
Expertise:
TIME 17:35
He has a track record in people leadership, team and culture building, cultivating sales success and strategy. He loves collaborating with talented people who have a shared vision of making the world a healthier and happier place.
People leadership, team and culture building
MOMENTS THAT MADE ME
A BIG DEAL
As MD of LivingWell Health Clubs, selling to Duncan Bannatyne. The deal demonstrated the power of building and coaching high-value creating teams (versus high performing teams…)
THE STARTUP
Starting easyGym – the importance of following your passions and being aligned to your values and purpose. The value of hard work and learning to see every problem, outcome or circumstance as a challenge, a gift or an opportunity.
ROWING THE ATLANTIC
Rowing an ocean to inspire others – you first have to be inspired yourself, embracing uncertainty and the unexpected, as well as what is possible, kindness, the power of friendship and lived experiences.
READY TO MAKE YOUR GYM GENIUS?
Swap inefficient processes for optimised workflows with personalised AI training plans that connect the entire gym. Only with EGYM Genius.
Stand number: 1
EGYM UK Ltd
Key contact: Steve Barton
Email: uk-sales@egym.com
Tel: +44 7473 133165
www.egym.com/uk
EGYM is a global leader in both fitness technology and corporate wellness with the vision of transforming healthcare from repair to prevention.
EGYM partners with companies to improve employee health by providing access to fitness facilities, and providing smart gym equipment and digital solutions that offer an AI-driven workout experience for people at all levels of fitness. Corporates benefit from reduced healthcare costs and increased productivity and clubs from a growing membership base that stays engaged.
Product range and services
We offer a comprehensive ecosystem of fitness technology products – including hardware, AI-powered software and partner integrations – to connect the training floor and create a truly personalised member experience.
■ In early 2024, EGYM introduced EGYM Genius, a feature that integrates data from all fitness activities and equipment on the gym floor to create more accurate member training plans for faster results, higher member satisfaction, and more opportunities for club growth.
■ Wellpass , EGYM’s corporate wellness solution, offers employees of partner companies access to a huge selection of local fitness and wellness services.
■ FitnessHub is a single smart device for member onboarding, body analyses, and progress measurement.
■ Smart Strength is our lineup of 19 adaptive resistance machines.
■ Smart Cardio allows seamless integration and tracking with leading cardio equipment brands.
■ Our Smart Flex machines personalise mobility training for all target groups.
■ EGYM’s operator software, Branded Member App, and Trainer App enable seamless member tracking, hyper-personalised training plans, and robust gym management.
Key personnel
Steve Barton, country director UK Tanya Hall, UK tender and partners manager Craig Worley, UK key account manager
Key customers
Egym partners with over 16,000 health and fitness facilities worldwide. Solutions are customised for clubs of all types and sizes, from large gym chains to boutiques and those will minimal staff.
Fit tech and corporate wellness expert, EGYM, has the vision of transforming
Smart gym equipment powers better results
THE 360° SOLUTION FOR YOUR CLUB
At LES MILLS, we obsess about creating fitness experiences people fall in love with – making exercise more motivating and more enjoyable. That’s why everything we do is designed to get members through your doors and keep them coming back. With over 55 years of experience, Les Mills is here to help you build scalable group training success - ultimately driving more profit. Explore a partnership that provides you with industry-leading solutions: science-backed workouts, thousands of world-class instructors Omnifitness options, expert consultation, and more. YOUR SUCCESS IS OUR BUSINESS – LET’S TALK.
Event partner
Les Mills
Key contact: Niamh Whitehead, senior marketing manager – UK and DE
Email: niamh.whitehead@lesmills.com
Tel: +44 (0)7540 293819
www.lesmills.com
Les Mills is the global leader in group fitness and creator of over 25 programmes available in leading fitness facilities around the world.
Les Mills programmes include the world’s first group exercise resistance training workout
Bodypump, as well as Bodycombat (martial arts), RPM (indoor cycling), Bodybalance (yoga), Les Mills Grit (30-minute HIIT workout) and the revolutionary immersive cycle experience, The Trip. Each workout is refreshed and updated with new choreography and music every three months.
The company was founded by Les Mills – a fourtime Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 130,000 certified instructors in 22,000 clubs across 100 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR).
Product range and services
Gen Z and Millennials account for over 80 per cent of the fitness market, with 87 per cent exercising three or more times per week.
Generation Active want power, athleticism, and fitness that serves mental and physical wellbeing.
■ To cater to this generation, Les Mills is innovating with a range of science-backed programmes designed to launch at speed and drive engagement with younger members.
■ Les Mills Pilates is the most recent launch. A 45-minute mind-body workout Les Mills Pilates has been designed to improve strength, mobility and happiness
■ Digital is here to stay and is undoubtedly a key component of the new fitness landscape. Virtual and immersive Les Mills studios in-club provide highquality digital experiences with the added benefits of member retention and authentic, human connection. By providing world-class experiences through group workouts and engaging with members inside and outside their club, Les Mills is supporting thousands of operators take the leap into digital fitness alongside a live offering via Les Mills+, and providing the tools for clubs to livestream or build their own video on demand content library with Les Mills Content.
■ The company offers world class instructor training, with seminars, group discussions, practical workout sessions and teaching practice, assessed by international trainers and presenters, followed up with ongoing development.
PHOTO:
THE LAST STEP IN YOUR WORKOUT.
VEGAN
Your one sip stop to help you get the most out of your workout. Fuel your wellness goals with a selection of functional and flavourful smoothies from Kauai. Made fresh in store from whole, honest ingredients. Find us in Virgin Active Clubs.
Nutrition partner
Kauai
Key contact: Glenda Philp, head of brand and strategy
Email: glendap@kauai.co.za
Tel: +27 8356 45543
www.kauai.co.za
Kauai makes fresh, healthy natural food accessible and flavourful. Based on the belief that living well is not a trend but the way of the future, Kauai has revolutionised the fast-food landscape.
Kauai has an unwavering focus on food that is nutrient dense and has always been ahead of the global shift towards healthy eating and prioritising wellness.
The Kauai brand has become synonymous with health and wellness. With consumers globally opting for cleaner, healthier food, Kauai is well-positioned to meet this demand. The brand’s focus on preventative health aligns with evolving consumer preferences, and its partnership with Virgin Active world-wide offers an overall wellness experience.
While the original favourites are still on the menu, after 28 years, Kauai has embraced constant innovation and has kept pace with how consumers’
dietary preferences are evolving. Kauai’s menu, which includes more than 100 superfoods, is 80 per cent customisable to be plant-based or protein-rich.
Kauai remains committed to its founding principles of providing fresh, healthy and natural food, with an eye on continued innovation and sustainability. It’s a journey that reflects our resilience, adaptability, and steadfast commitment to changing lives for the better through wellness.
Dean Kowarski, Global CEO of Virgin Active, Kauai and Nü Health Food, says: “At Kauai healthy eating is in our DNA – enjoying fresh, natural, delicious whole foods with plenty of fruit and veggies that support your immune system and improve your overall health is our purpose. We only make fresh food to order which is a model unlike any other quick service chain.
“We’re unique in offering consumers quick, nutritionally-dense, clean food with no empty calories. For millions of consumers, Kauai is more than healthy food, it’s a way of life that’s about wellness, and being empowered to support daily healthy eating habits and achieve healthy lifestyle goals.”
We only make fresh food to order, which is a model unlike any other quick service chain
PHOTO: KAUAI JUICE (PTY) LTD
SUPERIOR RESULTS, FASTER
CARDIO
IMPROVE YOUR WELLNESS AGETM WITH PRECISION PROGRAMS
Technogym Checkup is the most comprehensive AI-based assessment station that leverages physical and cognitive tests to automatically create personalized training programs with Technogym AI Coach.
Technogym UK
Email: UK_info@technogym.com
Tel: +44 (0)1344 300236
www.technogym.com
Stand number: 8 Since
Technogym is a world-leading brand in products and digital technologies for fitness, sport and health for wellness.
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that allow every single end-user to access a completely personalized training experience anytime and anywhere: at home, at the gym and on the-go. Around 70 million people train with Technogym in 100,000 wellness centres and 500,000 private homes world-wide. Technogym has been Official Supplier to the last nine Olympic Games and it’s the brand of reference for sport champions and celebrities all over the world.
Since 1983, Innovation has been part of Technogym’s DNA, from the invention of the CPR (Constant Pulse Rate) system, where training intensity is automatically regulated by the user’s heart rate, to the launch of Wellness System in 1996, the first software in the fitness industry, to the launch of the first internet-connected equipment in 2006, to premiering the first cloud-based industry platform in 2012, and the recent launch of Technogym Live, the on-demand video training platform dedicated to fitness, sport and prevention. Today, Technogym continues to innovate with product lines such as Biostrength using the patented Biodrive system. This uses aerospace technology powered by AI to ensure maximum neuromuscular activation, as well as correct exercise setting and execution, helping achieve results faster. Most recently Technogym Checkup was unveiled, using advanced measurement technology and AI to deliver user assessments for physical and cognitive conditions, providing powerful insights for users and operators to action.
Technogym Biostrength
The UK’s number 1 provider for the following services:
Preventative maintenance services
Ad-hoc equipment repairs
On-site upholstery repairs
Refresh of existing equipment
Extraction, build and installation
Electronic repairs
Custom branded workwear
3D printing
Maintaining all makes and models of gym equipment across the UK! VISIT US AT TABLE 12
Stand number: 12
ServiceSport
Key contact: Matt Hoffman, commercial director
Email: matthew.hoffman@servicesport.com +44 (0)7540 291343
www.servicesport.com
ServiceSport UK stands as the leading independent service provider in the fitness industry.
Our illustrious clientele includes renowned names such as the Ministry of Defence, Nuffield Health, GLL, Bannatyne Health Clubs, Fitness First, Everlast Gyms, the Ministry of Justice, David Lloyd Leisure, EGYM, Eleiko and many others.
The core mission of ServiceSport UK is to extend the lifespan of commercial gym equipment through a comprehensive range of services. From delivering preventative maintenance services to providing ad-hoc repairs for a diverse array of
makes and models such as Technogym, Life Fitness, Concept2, Precor, and more, we ensure that gym equipment across the UK remains in optimal condition.
We offer flexible service levels tailored to your needs, whether you prefer a one-off annual service or comprehensive cover that includes unlimited engineer call-outs, labour, and parts. We aim to provide gym operators with peace of mind and uninterrupted operational efficiency.
In addition to our maintenance and repair services, ServiceSport UK goes a step further to meet all your fitness equipment needs. Our supplementary services include equipment refresh, on-site upholstery repairs, gym equipment parts supply, extraction and installation of gym equipment, 3D printing services for parts and bespoke clothing solutions. Visit us at table 12 at the HCM Summit for further information.
Strength, Fitness
and the Pursuit of Better .
Event partner
BLK BOX
Key contact: Matt Cole, head of content
Email: matt@blkboxfitness.com
Tel: +44 (0)7740 953441
www.blkboxfitness.com
At BLK BOX, our mission is to create world class strength equipment and training facilities. We’re trusted by the best coaches, gym owners and athletes in the world.
We’ve worked with over 300,000 clients, including global brands like Nike, Adidas, and elite teams ranging from Irish Rugby to FC Barcelona.
Beyond elite sport, we’ve helped create incredible training spaces for schools, universities and independent gyms.
Our projects span the globe, from Dublin to Dubai and Singapore to Sydney.
We’ve been manufacturing strength equipment in Belfast since 2012, sourcing local materials wherever possible.
Now, as the largest fitness equipment manufacturing facility in the UK and with industry-leading machinery, our in-house production capabilities enable rapid customisation, innovation, and exceptional product quality for our clients.
We deliver elite projects, ensuring seamless execution from concept to installation with peace of mind throughout. With extensive in-house capabilities, we manage every step, guaranteeing top-tier quality and project delivery.
BLK BOX has the expertise and resources to bring your vision to life anywhere in the world.
With the largest fi tness equipment manufacturing facility in the UK, our in-house capabilities ensure exceptional quality
BLK BOX designs and manufactures in Belfast
PHOTO: BLK BOX
PHOTO: BLK BOX / MIDI PHOTOGRAPHY
Grow Your Club With Health & Fitness DNA Testing.
Deliver custom DNA reports across a range of health and fitness goals to drive business growth, client engagement, and monthly revenue.
Expand your services
Better understand client needs
Create a unique value proposition
Signpost clients to additional services
Receive ongoing client touchpoints
“By implementing the personalized recommendations into my diet and lifestyle, I've noticed significant improvements in my overall health and well-being”. Christine, United States. DNA COLLECTION KIT YOUR BRAND HERE
Stand number: 7
FitnessGenes
Key contact: Hannah Griffin
Email: hannah.griffin@fitnessgenes.com
Tel: +44 (0)7572 980382
www.fitnessgenes.com
Founded by a team of geneticists and medical doctors, FitnessGenes has been delivering health and fitness DNA reports to clients since 2013.
Initially focused on genetics related to muscle building and weight loss, the in-house science team has since broadened its research to cover all key areas of health and fitness, including biological ageing, sports performance, cardiometabolic disease, and more.
With new reports released every month, FitnessGenes users now have access to over 170 genetic reports, each offering personalised insights and lifestyle recommendations to help them achieve their health and fitness goals.
Due to their scientific approach and credentials, FitnessGenes has collaborated on research with globally recognised universities and brands, including the University of Oxford, Loughborough University, and Walgreens Boots Alliance.
FitnessGenes Pro
To meet the growing demand for personalised client services within health clubs and training studios, FitnessGenes launched its professional solution, FitnessGenes Pro, earlier this year.
Through FitnessGenes Pro, health and fitness practitioners gain licensed access to all research, reports and recommendations, enabling them to build their own custom, branded suite of DNA products.
In addition to providing unique insights into a client’s genetic risk factors and strategies for effective management, the incorporation of DNA testing helps practitioners enhance business performance through increased client engagement and potential revenue.
Each FitnessGenes Pro licensee is provided with comprehensive onboarding and monthly account management to ensure seamless integration into their service offerings.
Trial FitnessGenes Pro at your club
Would you like to experience the full client process and receive your personal health and fitness reports? FitnessGenes offers all prospective partners the opportunity to trial five tests before committing to a full licence. To take advantage of this opportunity, visit the FitnessGenes team at stand 7 at the HCM Summit or contact them at pro@fitnessgenes.com.
Health club operators can
Stand number: 2
One Living
Key contact: Andrew Walker, brand and marketing director
Email: andrew@oneliving.com
Tel: +44 (0)7915 379380
www.oneliving.com
Health clubs are being offered the opportunity to stock One Living products
“My mental health journey led me to create One Living to help you. Fuelling my body like a machine as a rugby player added to my own mental health challenges. I discovered how a natural diet, living foods and functional ingredients could play a role, not just in my gut, but in mind and body. I wanted to find that magical connection with who I am, so my wife and I started brewing kombucha in our kitchen and One Living was born.” Jonny Wilkinson
The brand
One Living is now supplying its products to health clubs, so members can enjoy the health benefits while operators enjoy good margins on product sales.
As a holistic health and wellbeing brand One Living has three key principles its aims to practice, one Living, one giving and one wellbeing.
About one living
Staying true to Jonny’s values we authentically make all our drinks with just natural ingredients. Our award-winning range of functional drinks all focus on helping people body take care of their mind.
We offer authentically-brewed, unpasteurised kombucha packed with live cultures in the following flavours: Ginger with Turmeric, Raspberry with Pomegranate and Passion Fruit with Goji.
There’s also cold-pressed CBD which preserves the integrity of the plant without chemicals (non-
novel) in the following flavours: Mint and Lime, and Wild Berry. And finally, Gut Health Shots with the most amount of functional ingredients in the market in the following flavours: Gut and Immune (Ginger, Grapefruit and Lime) and Gut & Brain (Blueberry, Elderberry and Acai).
About one giving
Every drink funds mental health charities and we’re the official drinks partners of the Mental Health Foundations Awareness Week @mentalhealthfoundation.
About one wellbeing
Our purpose goes beyond our product to help create the building blocks for good mental health. From Jonny’s experiences, he’s created content to support everyday wellbeing. Just scan the can. or go to the website to find out more. Find us online at www.oneliving.com and follow us at @onelivingdrinks on social.
PHOTO:
ONE LIVING
/
JACKSON
Perfect Gym Solutions
Key contact: Karolina Grajda,
Email: k.grajda@perfectgym.com
Tel: +48 516156423
www.perfectgym.com
As delegates gather for the HCM Summit, exploring innovative solutions for health club management becomes paramount.
Amidst a landscape characterised by rapid digitalisation and evolving member expectations, PerfectGym stands as a beacon of transformative technology. With its seamless, all-encompassing platform, it empowers modern fitness chains and franchises to thrive in this dynamic environment. PerfectGym represents a fusion of comprehensive management tools designed to automate the multi-faceted operations of major gym networks. It directly addresses the intricate challenges faced by facility operators today, ensuring streamlined processes and enhanced member experiences.
■ The modular architecture of PerfectGym allows for tailored implementations, catering to varied operational needs. Every module, from membership management to class scheduling, is meticulously designed to integrate seamlessly, eliminating the inefficiencies of disparate systems.
■ Data-driven insights are another cornerstone of PerfectGym’s capability. Through advanced analytics and reporting, operators gain real-time visibility into member behaviours, operational bottlenecks and financial health. This pivot to informed decision-making ushers in an era where facilities can proactively respond to trends, optimise offerings, and ultimately enhance the overall member experience.
■ Moreover, the member engagement platform is a critical highlight. PerfectGym reimagines the member journey through a unified interface, spanning mobile apps, kiosks, and online portals. This integration ensures that members enjoy a frictionless experience – from initial sign-up and booking classes, to tracking their fitness progress and renewing memberships.
■ Personalised communication tools within the PerfectGym platform also facilitate targeted outreach, nurturing a sense of community and ongoing engagement.
■ A significant differentiator lies in PerfectGym’s dedication to fostering open ecosystems . Its robust API infrastructure and compatibility with leading third-party applications underscore this commitment. This flexibility ensures that operators can augment the core platform with bespoke solutions, future-proofing their investment as member needs and technological landscapes evolve.
More than a management solution PerfectGym is more than a management solution; it’s an enabler of excellence in the fitness domain. By leveraging intelligent automation, data-centric strategies, and member-focused innovations, it sets a new standard for operational efficiency and elevated user experiences. PerfectGym stands ready as an exemplar of cutting-edge advancement and operational synergy.
Cold plunges are just the beginning.
Event partner
ASPA International
Key contact: Michelle Molloy, international business development manager
Email: michelle@a-spa.com
Tel: +351 919 899 403
www.a-spa.com
ASPA International is transforming the wellness landscape for health clubs and gyms, as well as hotels, resorts, and private residences across the globe.
With decades of experience, ASPA International specialises in creating bespoke environments that elevate health, relaxation, and wellbeing. Our commitment to craftsmanship, innovation, and personalised service ensures that every project is a unique sanctuary tailored to the client’s needs. We create environments that integrate cuttingedge wellness technology with timeless design, delivering long-term value for operators.
By enhancing the guest experience, our facilities help businesses increase their average daily rate, attract wellness-conscious guests and extend their brand’s reputation in an increasingly health-focused market.
One of our standout innovations are customisable cold plunge pools and contrast therapy solutions, which are gaining popularity for their proven health benefits. With installations that can be tailored to fit both small private settings and large commercial spaces, we provide flexible solutions that appeal to a wide range of clients. These cutting-edge features not only boost guest satisfaction but also promote longevity, faster recovery, and overall wellness – all key elements for a successful wellness offering.
ASPA International is proud to partner with the HCM Summit, our CEO Martin Goldmann and international business development manager, Michelle Molloy, are representing the brand at the event and look forward to connecting with industry leaders.
Table number: 10
InBody
Key contact: Francesca Cooper-Boden
Email: f.cooper@inbody.com
Tel: +44 (0)7881221452
www.uk.inbody.com
InBody provides medically-certified body composition products and blood pressure monitors for the medical and health & fitness industry.
Built on reputation and excellence, we’re dedicated to inspiring people to lead a healthier life.
InBody provides an essential tool used in health and wellbeing assessments, giving professionals an innovative tool to enhance their member journey. Through consistent research and development, InBody has implemented precise and accurate body composition analysis that is produced using eightpoint tactile electrodes, no empirical estimation in measured values, direct segmental measurements, simultaneous multiple frequencies, and now features in over 6,000 independent research studies.
InBody
provides an essential tool for use in health and wellbeing assessments, giving exercise professionals an innovative way to enhance their member journey
PHOTO:
InBody
PRISM LIGHT POD PRISM LIGHT POD PRISM LIGHT POD
Whole-body Red Light Therapy
Whole-body Red Light Therapy
Whole-body Red Light Therapy
Scan Here
Where
Table number: 11
Prism Light Pod
Key contact: Rachel Snyder, marketing and events manager
Email: rachel@prismlightpod.com
Tel: +1 (720) 664 6691
www.prismlightpod.com
Prism Light Pod was founded in 2013 by CEO Karl Chen, serial entrepreneur and natural wellness technologist. It was a co-pioneer of whole-body red light therapy and released its first generation red light therapy bed in 2016.
In 2022 the company expanded with the Prism Light Pad and in 2023 announced the fourth generation of the award-winning Prism Light Pod. Prism Light Pod is a leading producer of whole-body red light therapy solutions for the natural health and wellness industry. Its products maximise energy and wellness throughout the body, and are designed and manufactured in-house in Denver, Colorado, USA. Prism Light Pod designs luxury red light therapy solutions that are uniquely optimised for efficacy, ease-of-use and reliability while providing an elevated wellness experience.
Our Products
■ Prism Light Pod: A powerful, energyefficient and optimised whole-body red light therapy bed with over 17,000 red and near-infrared LEDs and six optimised use-case settings for 15-minute automated sessions. Patent-pending power distribution technology also makes Prism the most energy efficient light bed, consuming up to four times less energy than competitors.
■ Prism Light Pad: The most-adaptable, portable and effective full-body red light therapy pad. Each Prism Light Pad has 2,200 red and near-infrared LEDs and easily operated, 30-minute automated sessions to deliver full-body mitochondrial wellness. Each pad is 183cm by 91cm and delivers 360° of whole-body red light therapy when two pads are used together.
Prism red light therapy sessions are automated, and easy to operate, relieving chronic pain and inflammation, promoting weight loss and anti-ageing and accelerating the body’s natural recovery process up to ten times.
The 4th generation Prism Light Pod
The Prism Light Pad
Less Guess, More Flex:
Do You Really Know Your Members?
Get to Know Your Members Like Never Before with Gym Twin
No new tech - we use your existing setup and AI to create a digital twin of your gym, showing what’s hot, what’s not, and when to invest.
Ditch The Data Guesswork: Make smart choices for your gym based on live and historical data instead of gut feelings. See What They Love: Know when members are hitting the gym, which areas are busiest, and what machines they're using.
Ready To Level Up?
Visit twinlabs.ai to book your free demo today!
Maximize Your Investments: Understand what equipment your members use most, whether it's bikes or battle ropes.
Stand number: 6
TwinLabs.ai
Key contact: Tim Wade, CTO
Email: Tim@twinlabs.ai
Tel: (0)7795 013321
www.twinlabs.ai
Understand your members’ preferences like never before
Gym Twin by TwinLabs.ai – giving you unprecedented insights into your members and gym.
Using just your existing infrastructure plus AI, the Gym Twin provides a detailed view of how your members actually use your gym – and not just the high tech cardio machines. Want to know how busy your functional area is on weekday evenings? Check! Does that stretching zone ever get used? Check! Which of the treadmills does the most miles? Check!
TwinLabs.ai also integrates with your gym management platform, giving you your demographic breakdown by hour, day and week so you know exactly who is using what. Build an understanding of exactly what your membership demographic uses and which facilities they value.
And when it comes to planning your gym renewal, have hard data to back your choices on equipment mix. No need to rely on the best advice from equipment salespeople – they don’t know your members. And no endless debates with your management team with everyone making decisions based on opinions.
How do we do it? We plug our AI model straight into your CCTV platform. This converts your CCTV into anonymised, aggregated utilisation data – the video never leaves your premises
We provide a digital 3D model of your gym with integrated data. With this you get a real-time digital twin of your gym – a Gym Twin! – using built-in AI analytics to help you make sense of it all.
Our customers are already using our Gym Twin to:
n Plan their next equipment upgrade, based on actual utilisation data, not just opinions
n Reallocate their space as they now truly appreciate how busy their free weights zone has become
n Cycle the position of their treadmills so the member’s favourite in position 6 doesn’t wear out ahead of the fleet
n Start meaningful conversations with their members as to why the hip thrust in prime position wasn’t getting any use
n Understand that their group exercise space is used for far more than just the classes, with members really valuing the quieter stretching zone it affords So what will you do with your Gym Twin? Reach out to us today on https://www.twinlabs.ai/contact
We provide a digital 3D model of your gym with integrated data – using built-in AI analytics to help you make sense of it all
Event partner
World Leisure Organization
Key contact: Mireia Iglesias, communication & events coordinator
Email: mireia@worldleisure.org
Tel: +34 660900236
www.worldleisure.org
Ensuring leisure remains accessible and inclusive for everyone
The World Leisure Organization (WLO), established in 1952, is a global nonprofit committed to promoting leisure as a fundamental human right that enhances quality of life and fosters community wellbeing. It’s been a partner of HCM magazine for 30 years.
Operating internationally, WLO offers initiatives such as the World Leisure Congress, Centers of Excellence, Communities of Excellence, Youth Ambassador programmes, position paper and research publications. These efforts unite academics, practitioners, and policymakers to advance the value of leisure in society, focusing on education, advocacy, and collaboration to address global challenges such as inequality, social justice, and health disparities.
In a world of rapidly shifting challenges and diverse needs, contemporary leisure and recreation are evolving significantly. WLO recognises that leisure is not merely a source of relaxation or entertainment, but a dynamic tool to address key societal issues such as mental health and inequality. By working together with WLO, we can create innovative strategies to ensure leisure fosters wellbeing, resilience, and adaptability across cultures and regions. These collaborations are essential for ensuring leisure remains accessible and inclusive for everyone. Join us in reimagining the future of leisure at the 18th World Leisure Congress in Breda, Netherlands, from 25-28 August 2025, under
the theme of ‘Leisure for a Better Society’. Together, we can craft solutions that meet the evolving demands of our time, addressing global issues through the power of leisure. To explore opportunities for working together, visit WLO website (www.worldleisure.org) and connect at: secretariat@worldleisure.org.
WLO recognises that leisure is not merely a source of relaxation or entertainment, but a dynamic tool to address key societal issues such as mental health and inequality
WLO Strategic Lines
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Event partner
Wellhub
Key contact: Jas Genesis, head of partnerships (UK and IE)
Email: jas.genesis@wellhub.com
Tel: (0)7931 161539
www.wellhub.com/en-uk/partners
Wellhub makes every company a wellness company. We help every employee check in with their wellbeing every day to change behaviours for the better.
Our corporate wellness platform connects employees from companies such as Thames Water, Centric, Santander and Barclays, to the best partners for fitness, mindfulness, therapy, nutrition, and sleep – an all-in-one subscription designed to cost less than each individual partner. Wellhub drives widespread employee adoption and engagement with wellbeing. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect.
Why partnering with us is beneficial
As a Wellhub partner, you’ll gain access to an extensive corporate network of clients and employees looking for fitness, wellness and lifestyle solutions.
Through our purpose-built platform and comprehensive marketing strategies, partners increase their market exposure and attract new, loyal members and drive recurring revenue, all at no additional cost.
In addition, partners benefit from streamlined profile management, real-time usage and payment tracking via a single administration platform, and ongoing technical support. Monthly direct deposits for each member check-in ensure the partnership is effective and effortless.
Key partners
Wellhub is proud to be a proven and trusted partner bringing new members to more than 2,500 fitness and wellness businesses in the UK and Ireland.
Wellhub’s partner base includes health club operator brands such as Nuffield Health, Bannatyne, Everyone Active, Better/GLL, Barry’s, F45, Everlast Fitness and Anytime Fitness.
The company is committed to the success of its partners – and of the industry as whole – by putting the growth of partners at the centre of the business and building ecosystem with creativity and integrity.
If you’re interested in growing your corporate revenue stream, please get in touch with Wellhub today to discuss opportunities to become a partner. For more information visit: www.wellhub.com/en-uk/partners
Wellhub
Table number: 3
Cyclops Workout
Despite the boom in strength trainig, 50 per cent of new gym members leave in the first six months ( IHRSA).
While cardio insights are widely available, strength training data has lagged behind. Cyclops addresses this with its range of retrofit sensors which deliver valuable data for both gym members and operators through the Cyclops app which makes members feel as though they have a PT with them.
■ Fit and forget – retrofitted into existing cables, straps and bands, Cyclops sensors integrate effortlessly without the need for external power.
■ Discreet and seamless – they blend into equipment without altering its appearance or function. Users instantly connect via a QR code for immediate feedback.
■ More advanced data – in addition to live rep counts, the sensors’ wireless load-sensing technology – originally developed for marine applications – delivers advanced metrics such as time under tension, total force, and concentric vs eccentric movements. These insights are processed to create personalised workout experiences through the Cyclops app, tailored to goals such as toning, strength, or stamina. The app gamifies the experience, allowing users to track progress and share achievements.
Marc Fouche, head of sales marc.fouche@cyclopsmarine.com +44 (0)7867 550661 www.cyclopsworkout.com I
■ A new workout experience – processed in the background, these inputs are combined and analysed against user goals – whether to tone up, lose weight, build stamina or strength – to produce
a motivating, gamified experience via the Cyclops app. Allowing users to set goals, track progress over time, and share with a community, Cyclops aims to make workouts more purposeful and enjoyable, continually driving members to return to the gym.
■ Data-driven decisions for operators – the system also provides essential data for gym operators, tracking equipment usage, wear and maintenance needs. This data is displayed on a user-friendly dashboard and stored in the cloud, enabling real-time monitoring.
Operators can make informed decisions about equipment management, reducing downtime and costs, while improving member experience and retention.
For gym operators and equipment manufacturers, integrating the Cyclops system as an upgrade allows them to meet evolving demands with a simple, advanced connected strength retrofit. Take your gym to the next level. Get in touch with us today by emailing contact@cyclopsworkout.com
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HCM Summit soundtrack 2024
David Bowie - Suffragette City/The Jean Genie
Wooden Sjips - These Shadows
The Black Keys - Money Maker
Sex Pistols - God Save the Queen
The Rolling Stones - Sympathy for the Devil
Moby - Extreme Ways
Cat Stevens - Oh Very Young
Steppenwolf - Born to be Wild
Caesars - Jerk it Out, New Brauer Mix
Feeder - Buck Rogers
Bon Jovi - It’s my Life
Le Pars - Run Away
Café del Mar - Sunset Mix
Queen - Tear it Up
Future Islands with Debbie Harry - Shadows
James Morrison - Undiscovered
Denice Williams - Let’s hear it for the Boy
Canned Heat - Let’s Work Together
Kylie Minogue with Robbie Williams - Kids
Oasis - Don’t look back in Anger
Blink 182 - All the Small Things
Girls - Die
Dandy Warhols - Smoke it
Jimi Hendrix - Voodoo Chile
Santana / Rob Thomas - Smooth
World Party - See the Light
Mystic Braves - Bright Blue Day
Beastie Boys - Time for Living
Lenny Kravitz - Are you gonna go my way
LCD Soundsystem - Tribulations
www.hcmsummit.live
