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15 May - 28 May 2018 Issue 736
Spending on fitness and sport on the up A new report suggests that UK consumers are prioritising fitness and sport ahead of eating and drinking out. The Leisure Consumer Q1 2018 report, by Deloitte, shows that spending on attending live sporting events, playing sport and going to the gym is expected to increase by 1 per cent during the next three months. While a small increase, the upward trend is significant as contrasts the general consumer trend of spending less. The report shows that spending has declined in nearly all other leisure sectors covered in the Deloitte survey – from eating
■■ Consumer spending on fitness is
and drinking out to betting and gaming.
expected to increase by 1 per cent
The predictions for Q2 follow on from a Q1 which saw consumers
consumers are re-prioritising
reduce their leisure spending in seven
their discretionary spending. Simon Oaten, partner for hospitality and
out of 11 categories – compared
leisure at Deloitte, said: "Consumers are
to the same period in 2017. Culture and entertainment spending fell
still feeling the pinch and are re-evaluating
by 4 per cent year-on-year, while drinking
the way they spend on leisure activities.
out saw spending fall by 3 per cent.
This is one reason why we have seen such a decline in spending on in-home leisure."
The increase in fitness and sport spending, therefore, suggests
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