Spa Business Insider issue 451

New medical concept for Anantara

Minor Hotels has devised a new medi-wellness concept for its Anantara brand and expressed ambitions to roll out the concept.

Minor Hotels is preparing to launch the flagship destination of its new medi-wellness brand – called Layan Life by Anantara – at the existing Anantara Layan Phuket Resort in Q3 this year. Spanning 1,767sq m, the purpose-built facility will blend modern medical technologies with 'Rajasamnak' Thai healing traditions.

In an exclusive interview with Spa Business Minor CEO, Dillip Rajakarier, outlined the group's plan to add the concept to other Anantara resorts.

He said that while all outposts will prioritise medi-wellness, each destination will have a distinct offering inspired by the

healing traditions and customs of their specific regions.

Details of future locations are yet to be disclosed, but Thailand will serve as the testing ground for the concept, with the Phuket flagship setting the standard for new destinations.

>>> http://lei.sr/8f3J7_B

We’ve created this new concept to cater to the modern day guest and their evolving needs

Dillip Rajakarier

research published by Ernst & Young

■ Layan Life will open at the Anantara Layan Phuket Resort MINOR

spa business people

Eddy See unveils Banyan Group's plans to expand into the Caribbean market

Eddy See, president and CEO of Banyan Group has announced the group has been appointed by developer Rockwell Island Development Group (RIDGE) to manage its new luxury island retreat in Bimini in the Bahamas.

Immersed in nature and surrounded by pristine beaches, Banyan Tree Bimini Resort & Residences will be situated on a 750-acre property on the secluded Rockwell Island.

RIDGE is planning to deliver 54 waterfront residences, a 50-key fivestar hotel and Bonito Beach Club, all with bespoke services and amenities, while a second phase will include a deepwater superyacht marina, private 18-hole golf course and a clubhouse.

There was a positive growth trend at hotels with wellness offerings

Roger Allen

Banyan Tree Bimini will embrace the local culture and

natural environment

Eddy See

See said: “Banyan Tree is going global as the advocate of sustainable travel. The brand embodies intimacy, nature and local traditions and Banyan Tree Bimini Resort & Residences will reflect these values by embracing the local culture and natural environment, inviting guests to immerse themselves in this sanctuary for the senses.”

RIDGE has engaged Miamibased architectural firm Oppenheim Architecture to lead the development's architectural design and creative direction. Sales and construction have already begun, and the first residences will be delivered in early 2025.

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Wellness hotels experience positive growth trend in 2023, says Roger Allen

Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.

“There was a positive growth trend at hotels with wellness offerings in conjunction with all main year-on-year KPIs, including ADR (average daily rate), RevPAR (revenue per available room), TRevPAR and occupancy,” said Roger Allen, group CEO of RLA Global.

The report assesses average hotel performance using data from HotStats about 11,000 hotels worldwide, spanning major, minor and non-wellness categories. RLA Global has analysed propertylevel KPI results, including ADR, occupancy rates, TRevPAR, GOPPAR (gross operating profit per available room) and GOP (gross operating profit), to present how wellness contributes to hotel revenue flows, operating costs, margins and overall profits.

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Puczkó brings more than 30 years of experience in health, wellness and tourism to the role

László Puczkó joins Ensana as senior health spa advisor

European health spa operator Ensana has announced the strategic appointment of Dr László Puczkó as senior health spa advisor.

Established in 2019, Ensana manages 28 hotels across the Czech Republic, Hungary, Slovakia, Bulgaria, Romania and the UK.

Under Puczkó’s guidance, the group aims to further refine its health spa services to address contemporary health conditions effectively, while adhering to its fundamental philosophy of utilising natural resources for healing.

Puczkó brings more than 30 years of experience in health, wellness and tourism to the role, and is known in the industry for his passion for wellness tourism. With a background in economics, sociology and health tourism management, he has worked globally as a consultant, trainer and researcher, assisting organisations in developing their wellness and health-related services.

People news

Roger Allen unveils findings from RLA Global's fifth-annual Wellness Real Estate Report

Refurbishments

Welsh coastal hotel, The Quay, unveils new-look spa after £1m makeover

Youth outreach

EU funds Great Spa Towns of Europe youth project to foster intercultural dialogue among spa towns

SPA BUSINESS INSIGHTS

New territory

Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro

Creating an oasis Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align

Supplier innovation

The latest in products and innovation from Comfort Zone, Living Earth Crafts, Fashionizer Spa, Amra Skincare and Biologique Recherche

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ENSANA

spa business news

WORLD EVENTS

World leaders gather at Borgo Egnazia for G7 Summit

World leaders from Canada, France, Germany, Italy, Japan, the UK and the US convened for the G7 Summit at a famous destination spa resort in Puglia, Italy, last week to address some of the world’s most urgent issues.

Hosted by Italian prime minister Giorgia Meloni from 13 to 15 June, the event was held at the Borgo Egnazia resort in the Itria Valley.

Key sessions focused on Africa, climate change and development; the conflicts in the Middle East and Ukraine; migration; and artificial intelligence and energy in Africa and the Mediterranean.

REFURBISHMENTS

The privately-owned Borgo Egnazia resort places major emphasis on wellness and is home to the awardwinning 1,800sq m Vair Spa.

With a mission to maximise every guests' sense of happiness, the spa offers treatments aimed at alleviating emotional and physical tension, including laughter therapy, along with a variety of spa rituals inspired by the Puglian region.

Amenities include an authentic Roman bathing journey, a wet area with a range of thermal experiences, as well as a nail lab, a gym and a heated indoor pool.

MORE >>> http://lei.sr/K5v2n_B

■ Borgo Egnazia is home to a 1,800sq m spa

Borgo Egnazia is home to the award-winning Vair Spa

Welsh coastal hotel spa receives £1m makeover

North Wales’ four-star The Quay Hotel & Spa in the Deganwy Marina in Conwy has invested £1 million (€1.2 million, US$1.3 million) refreshing its 580sq m destination spa with new facilities.

■ The spa features a large new thermal and wet area

The spa features blue-toned lighting to reference its coastal setting

With the help of Dale Sauna and Pro Build, the spa has been updated with a thermal suite comprising a halotherapy aromatherapy room, an infrared sauna, a Finnish sauna and an aromatherapy steamroom.

The new thermal area is anchored by a large swimming pool and adjoining vitality pool, in addition to

an experience shower and foot bath area. This space is complemented by day beds, heated loungers and gentle, blue-toned lighting to reference the spa's coastal setting. There are also eight new treatment rooms and a menu of Oskia spa rituals on offer.

MORE >>> http://lei.sr/c6n3e_B

EU funds Great Spa Towns youth project

The Great Spa Towns of Europe (GSTE) has announced the successful approval of its funding application under the European Town Twinning Programme. This funding will support a year-long project named INTERSPACE, aimed at fostering intercultural dialogue between young people in the GSTE communities.

Chiara Ronchini, GSTE secretary general, said: “This project will lay the foundation for a GSTE Youth Forum, allowing young people to actively participate in ORGANISATIONS

RESEARCH

Rising levels of activity among Gen Z women

According to new research from Ernst & Young (EY), the gap between female and male engagement in sport and physical activity is narrowing, with Gen Z adult female engagement figures on the rise.

The EY Sports Engagement Index surveys more than 4,000 UK adults and uses comparative data to identify engagement levels across a range of sports by measuring the number of adults who are actively participating, attending sporting events or following a sport on TV/online/on social media.

Forty-nine per cent of females in the UK engage with sports and

This project will lay the foundation for a GSTE Youth Forum

Chiara Ronchini

the management, promotion, and conservation of our spa heritage.

“Participants will learn about our shared heritage and also express why heritage matters to them and how they can champion and preserve it.”

>>> http://lei.sr/H4b5W_B

physical activity in some way; with 18- to 24-year-olds being the most engaged at 66 per cent, compared to 79 per cent of males of this age.

For the over 55s, there is a bigger gender gap: 37 per cent of females compared with 66 per cent of males.

Tal Hewitt, sports strategy lead at EY-Parthenon, says Gen Z behaviour is markedly different from other demographics and that this interest in sport is likely to continue to build.

>>> http://lei.sr/b8A9w_B

■ Young women are more engaged with sport than previous generations

■ Spa Life conferences are intimate, business-focused events created for senior spa and wellness professionals

Spa Life UK celebrates the Evolution of Wellness

In an era where wellness is evolving rapidly, the 2024 Spa Life UK Convention o ers a platform for spa professionals to explore ground breaking innovations and emerging trends.

This year’s schedule includes a conference programme with three keynote speakers and a host of breakout sessions designed to educate, motivate and inspire spa teams towards achieving superior performance.

Business connections in the digital age

Spa Life is one of the UK wellness industry’s most prolific networking events so it's fitting that the convention will be opened with a keynote presentation by digital marketing expert, Ashleigh Watson, who will provide a

Leading players from the spa and wellness sector are gearing up to gather for the 2024 Spa Life UK Convention

timely reminder of the importance of networking in the digital age.

As delegates head into the speednetworking forum, they will do so armed with simple tips on how to create business connections and build long-lasting relationships that can lead to commercial opportunities and career growth.

The Future of Wellness trends report

For the opening keynote of day two, Spa Life is proud to welcome the dynamic duo of Freddie Moross, managing director of Myndstream

and co-chair of this year’s Global Wellness Summit and Jane Kitchen – Spa Business editor-at-large, editor of the Spa Business Handbook and the only UK-based co-author of the Global Wellness Summit's 2024 Global Wellness Trends Report: The Future of Wellness. Together, Kitchen and Moross will present a summary of the publication.

Sustainable serenity

The speaker line-up will be bolstered by the presence of Comfort Zone's, Davide Bollati, entrepreneur and pioneer in the field of sustainable wellness, who will share his thoughts

The programme is designed to educate, motivate and inspire your teams towards achieving superior performance

on achieving sustainable serenity by leading the spa and wellness world toward environmental stewardship. Breakout seminars covering a host of topical issues will complete the Spa Life UK 2024's o ering. These will include:

■ Touchless technology: where delegates will discover how the latest advancements are revolutionising treatments and elevating customer experiences.

■ An exploration of new demographics: focused on the unique needs, preferences and aspirations of the male market.

■ Insights from the frontline: an interactive session where seasoned treatment professionals will share their

experiences and challenges so senior management can better understand the nuances of therapist-client interactions.

■ Data-driven success: a series of sessions covering industry metrics, consumer research and highlights from the UK Spa Association's State of the Industry Survey, all designed to equip delegates with insights to develop their businesses.

Book your tickets now Don’t miss out on this opportunity to explore the evolution of wellness and elevate your business to be at the forefront of industry transformation. ●

Spa Life UK

23rd - 25th June 2024

The Old Thorns Hotel & Resort, Liphook, GU30 7PE

REGISTER ONLINE TODAY www.spa-life.international/book

■ Spa Life UK 2024 speakers (clockwise from top left) Ashleigh Watson, Davide Bollati, Jane Kitchen and Freddie Moross

New territory

The luxury Ritz-Carlton Reserve brand is set to land in South America for the first time with a tropical retreat in Rio de Janeiro

Welcoming Ritz-Carlton Reserve to South America is a milestone for tourism in Brazil

Marriott is set to bolster its exclusive Ritz-Carlton Reserve portfolio with a brand new property in South America in Costa do Sol, Rio de Janeiro.

The eco-luxury resort will open as part of the ambitious Maraey project, an 844-hectare sustainably-minded urban development designed to harmonise with the local ecosystem and champion economic development. By integrating environmental conservation with economic growth, the vision behind the tourist and residential project is to promote a high quality of life while preserving the region's natural beauty.

Marriott reports the upcoming Ritz-Carlton Reserve will feature 58 villas, 80 residences, a luxury spa and wellness facility, pools and culinary venues, in addition to a dedicated leisure and sports area.

Maraey CEO, Emilio Izquierdo, commented: “Welcoming RitzCarlton Reserve to South America is a major milestone for tourism in Brazil, establishing a new paradigm for the market.

“This partnership perfectly balances ultraluxury travel and the rare natural heritage of one of the most biodiverse countries on the planet.”

The 58-key oceanfront resort will feature luxury spa and wellness facilities

SHUTTERSTOCK/ RAPHAEL BORGES

The property is an important addition as we build out our luxury presence in the region

Growing footprint

Ritz-Carlton Reserves are exclusive resorts tucked away in some of the world's most beautiful locations.

The brand's philosophy focuses on luxury, highly personalised service, human connection and celebrating the destination's natural environment.

The Brazilian reserve will join an exclusive collection of only five RitzCarlton Reserve properties globally, in destinations including Thailand, Japan, Indonesia, Puerto Rico and Mexico.

In addition to the Maraey destination, Marriott has plans to expand its portfolio with new reserves in Thailand, Costa Rica and Saudi Arabia.

“We’re thrilled to bring the exclusivity of Ritz-Carlton Reserve to Brazil, creating a new luxury destination for our discerning guests in South America.

“The property is an important addition as we build out our luxury

presence in the region,” said Laurent de Kousemaeker, Chief Development O cer for Marriott International in the Caribbean and Latin America.

The Maraey development will also be home to a JW Marriott All-Inclusive resort and the first Rock In Rio branded Autograph Collection in the world.

Leading the project to bring the three Marriott hotels and branded residences to life is the Abacus Group, an international architecture and urbanism consultancy firm.

The bigger picture

Owned by IDB Brazil, Maraey is claimed to be on track to become a global beacon for best practice in sustainable tourism, residential development, innovation and technology and hospitality training.

In addition to the tourist and residential projects – with more than 8,000 high-standard new homes,

the complex will feature a hospitality and high-gastronomy university supported by EHL, an international school, a shopping centre, a business cluster, an 18-hole golf course and an international equestrian centre.

The project will also create the secondlargest RPPN (private natural heritage reserve) in Rio's Restinga Forest (the fifth in Brazil) within the development.

Private investment in Maraey is expected to exceed more than US$2.1 billion (€2 billion, £1.7 billion), generate US$1.3 billion (€1.2 billion, £1 billion) in taxes and create more than 56,000 jobs in the first 14 years.

Once fully operational, Maraey is projected to earn an annual profit of more than US$191 million (€178.3 million, £150.7 million) and create approximately 36,000 jobs.

Construction is scheduled to start in the second half of 2024 ●

YOUTUBE/MARAEY

RIO DE JANEIRO

The Maraey reserve is one of three hotels Marriott plans to build in Maricá, Rio de Janeiro

spa business insights

It will be amazing to have a world-class wellness centre in the heart of Tucson

Amy McDonald, Under a Tree CEO

Creating an oasis

Connection, creativity and nature are the inspiration behind Arizona’s exciting upcoming desert wellness sanctuary – Spa Business shares more

Surrounded by mountain ranges, Align will connect guests to nature

Anew nature-inspired wellness destination, called Align, is coming to Tucson, spearheaded by brothers and hospitality entrepreneurs, Mark and Eric Erman.

Designed to foster individual and collective wellbeing, the project is set to create a central gathering space for users of the Chuck Huckleberry Loop, an 87.5-km circular trail used for outdoor leisure pursuits.

Fronted by the Rillito River, Align will have extensive wellness facilities, a landscaped park, F&B outlets, accommodation and flexible retail space centred around health and wellness.

The property's wellness o ering will consist of contrast bathing circuits, spa treatments, a social recovery lounge, relaxation spaces and a range of meditation and mindfulness experiences.

MICHAEL STOKLOS

public-private

Align represents a rare opportunity for building design to celebrate the magic of the Sonoran Desert

The Erman brothers, owners of Tucson's Ermanos Bar and Portal Cocktails, want Align to facilitate human connection, creative expression, movement and belonging. They say the space will serve as both a public welcome stop for Loop users and also as a retreat space for locals and visitors.

Align’s wellness concept and programming are being developed by local firm, Under a Tree, led by CEO Amy McDonald, who's worked on numerous global projects and also locally on award-winning destination, Miraval Resort & Spa.

McDonald said: “The city has so much to o er – especially when it comes to the beauty of its natural landscape and surroundings and it will be amazing to have a worldclass wellness centre opening right here in the heart of Tucson.”

State of play

Currently in the planning stages, the seven-acre project is a public-private partnership between Pima County and Infinite Concepts – the Erman brothers’ hospitality development company.

Align’s wellness-focused concept was selected through a competitive public request for proposals (RFP) to develop and steward the property, which is surrounded by creeks with sweeping mountain views.

Eric Erman said the primary aspiration for Align is “to infuse the good feelings of slow cooking, fire, drink and music from wild settings into a nourishing social environment.

“Over the years, we’ve evolved as hosts, and we continue to practice the art of wholehearted hospitality, which requires genuine care and listening,” he explained.

To bring their vision to life, the Ermans have assembled a team led by New Yorkbased design firm HelenHanCreative and San Francisco-based landscape design firm Studio O.G. + Landscape.

Tucson-based architecture firm BWS Architects – led by Robin Shambach – is supporting the design e ort, along with a team of local specialists and consultants.

Carefully crafted

Shambach said: “Align represents a rare opportunity for building design to celebrate the magic of the Sonoran Desert, the ephemeral but significant role of water and the majesty of our skies.

“It will provide residents and visitors with a carefully crafted environment to compose their own awe-inspiring experience. We’re proud to be part of the team that aspires to honour our home in this way.” ●

The

partnership has bee inspired by the Sonoran Desert

EXPANDING THE BOUNDARIES OF SPA + WELLNESS

From new-builds to full-scale renovations, our portfolio of award-winning projects spans the luxury hospitality, residential and private club continuum.

THE SPA AT THE LITTLE NELL

HALEHOUSE SPA AT STANLY RANCH

KILOLANI SPA AT GRAND WAILEA

KILOLANI SPA AT GRAND WAILEA

SUPPLIER NEWS

Suppliers tell Spa Business insider about their latest product, design and technology launches

■ LEC says the bed enables spas to easily elevate facial, scalp and body treatments with LED light therapy

Living Earth Crafts unveils LED light therapy treatment bed

L■ Erica Coble, LEC's vicepresident of sales

iving Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments.

The table features three LED light devices, including neck and lower-back panels, a large portable treatment pad and a curved facial and scalp hood.

According to LEC, these devices mean spas can easily elevate facial, scalp and body treatments with light therapy.

Erica Coble, LEC's vicepresident of sales, said: “Our new

Radiance PT treatment table is a valuable investment for spas.

“Its multi-purpose design maximises room use, while its unparalleled comfort and FDAcleared LED therapy redefine cost-efficient spa technology, whether for attended or unattended treatments.”

The Radiance PT comes with wireless hand and foot controls and is lined with LEC’s customisable Comfort-Flex PU fabric.

MORE ON spa-kit.net

http://lei.sr/W1Z7h

SUPPLIER NEWS

Fashionizer Spa reveals new partnership with Maybourne Riviera spa

The spa team at the prestigious French hotel, Maybourne Riviera, located in Roquebrune-Cap-Martin near Monaco, has chosen Fashionizer Spa to supply uniforms for its therapists. Spa manager Alice Peyret approached Fashionizer to provide uniforms for her team, having

■ Debbie Leon, Fashionizer Spa founder and MD

Amra launches new SPF50+ Serum

Apreviously worked with the company while she managing The Guerlain Spa at Cheval Blanc, St Barth.

The uniforms are made in a navy colour and embroidered with the Maybourne Riviera Spa logo in a copper thread. The tunic that was chosen is the Aurora style, a wrap asymmetrical tunic, which was paired with straight-legged Elissa trousers.

Debbie Leon, company founder and MD, said: “We’re delighted that we’re now able to service all our European customers with a fast turnaround from our Portuguese hub, which includes a warehouse of our stock supported collection and the facility to manufacture to order with fast turnaround.

mra has announced the launch of its latest sun protection product; SPF50+ Serum.

“This serum is more than just a sunscreen; it’s a protective and hydrating masterpiece,” said Olivia Hatton, COO at Amra.

“We’ve formulated this product to offer superior sun protection without compromising the luxurious feel our customers expect. It’s an essential addition to our skincare lineup.”

Hatton says the key benefits of Amra’s latest serum include superior sun protection and hydration, a lightweight formula with no white cast and the capacity to enhance the effects of existing Amra moisturisers.

■ Maybourne Riviera's spa team wear the Aurora wrap tunic

“We’ll continue to develop our sustainable collection, winning new clients who are seeking highquality uniform solutions supplied by a company with strong ethics.”

MORE ON spa-kit.net

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■ The serum is designed to protect and nourish skin

In other news, Amra has also recently announced two new exclusive partnerships with the spas at Anantara Dhigu Maldives Resort and Naladhu Private Island.

MORE ON spa-kit.net

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Biologique Recherche reveals triple-action Lift Buste 3D serum

French skincare brand Biologique

Recherche has introduced a new serum and treatment to address the needs of the bust, décolleté and buttocks areas.

The triple-action Lift Buste 3D serum is designed to offer a comprehensive solution by providing a multi-faceted approach.

First, the formula is said to plump the skin, to deliver a noticeable lifting effect that both volumises the chest area and delicately reshapes and enhances the buttocks. Next, it is claimed to smooth the skin and reduce wrinkles. Finally, the serum is said to firm the skin, combat sagging and restore elasticity, thereby strengthening and enhancing the chest area while achieving firmer buttocks.

“Our team worked closely with a panel of medical experts including a surgeon, a senologist, an oncologist, a socio-aesthetician and a gynaecologistobstetrician to rigorously test and validate the serum and protocol,” explained Hélène Huguet, head of R&D.

To celebrate the release of Lift Buste 3D, Biologique Recherche has introduced the 60-minute Soin Lift Buste 3D firming treatment as an add-on enhancement to its signature facial protocols lasting 90 minutes or more.

MORE ON spa-kit.net

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Comfort Zone introduces new accupuncture-inspired Facial Roller

Nowadays tools and technology play such a huge part in skincare and we see a desire for effective, multitasking products that customers can use at home,” said Monica Poli, Comfort Zone skin science and technology manager.

To answer this demand, the brand has launched the Facial Roller, a non-invasive tool used to stimulate local microcirculation and promote better absorption of products.

The roller can be used by therapists during treatments and can also be purchased after the treatment so customer can continue their routine at home.

The tool is designed to be used in conjunction with Comfort Zone’s Sublime Skin hero line, formulated to correct wrinkles, stimulate collagen production and loss of tone.

MORE ON spa-kit.net

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■ Lift Buste 3D is being used in a new facial protocol

■ Monica Poli, Comfort Zone skin science and technology manager

■ The tool is designed to be used alongside the Sublime Skin line

Tailored opulence

AMRA Skincare shares its bespoke approach to crafting unforgettably decadent spa journeys

Differentiation is key to success in the luxury spa industry – a field where Amra Skincare has emerged as the artisan of bespoke spa treatments that elevate spas from everyday facilities to award-winning wellness destinations.

The premium brand is celebrated for combining results-driven bioactive ingredients with the latest scientific advancements to create personalised facials, massages and body treatments that balance indulgence with results.

A dedication to efficacy is rooted in Amra’s robust R&D approach, which involves a meticulous selection of active ingredients backed by scientific research. Boasting a portfolio of nine collections, Amra has emerged as the epitome of results-driven skincare, with its opulent spa accounts consistently ranked as the world’s finest. Amra graces the treatment rooms of renowned luxury spas globally, including Atlantis The Royal

and Bürgenstock Resort, as well as properties managed by esteemed names such as St Regis, Waldorf Astoria, The Langham and Four Seasons.

Amra’s partners are privileged to have access to a curated spectrum of unique treatments that are designed to deliver quantifiable outcomes, consistently surpass customer expectations and stimulate revenue growth. Luxury spas discover a dynamic ally in the artistry of Amra’s personalised service.

Products merge opulence and pioneering science

All Amra treatments draw on the latest innovations in skincare science

Amra’s MicroCellular Actives are the powerhouse behind its resultsdriven skincare

SHAPING THE VISION

Once a spa has partnered with Amra, the team conducts a comprehensive analysis of its aspirations and goals. Amra’s treatment development team then closely collaborates with the operator to refine a clear and detailed business vision.

This plan extends beyond mere objectives, also taking into account the complete journey the spa aims to craft for its clientele, ensuring a turnkey approach to its development and implementation.

Part of this strategy is shaped by a meticulous analysis of neighbouring competitors’ strategies and offerings. In doing so, Amra identifies opportunities to innovate and differentiate, ensuring that its partner spas are always a prominent destination on the map.

GUEST-FIRST APPROACH

URBAN SPA

Amra has recently partnered with the spa at the St Regis Red Sea Resort

Once the benchmarks are established, the focus shifts to the guest experience – the essence of every spa. Amra operates with a Tri Pillar Approach, offering its spa partners three distinct spa proposals: City; Signature; and Resort.

Whether addressing the urbanite’s struggle with pollution or the jet-setter’s quest for rejuvenation, Amra will help spas to create a concept that will guarantee that each treatment aligns seamlessly with its client’s lifestyle and specific skin concerns.

Dubai’s Atlantis The Royal opted for the signature offering

Amra City Spas benefit from the brand’s selection of urban-centric treatments, strategically formulated to combat the effects of pollution with potent bioactive ingredients that detoxify and strengthen the skin. These rituals serve as essential respites for city dwellers, offering a shield against the relentless pace of urban life. Designed to deliver instant results, these treatments offer express solutions targeting the effects of jet-lag and clarifying therapies tailored for the business-minded individual. For instance, the Pearl Urban Barrier Facial on offer at St Regis Riyadh is meticulously crafted to fortify the skin against modern world pollutants. Featuring Amra’s Tahitian Black Pearl complex, this ritual supports elastin fibrils, enhancing luminosity and promoting natural exfoliation. Advanced AFR technology eradicates impurities and repairs free radical damage, while PPF+ strengthens the skin’s barrier, offering unparalleled protection against environmental pollution.

SIGNATURE SPA

Amra’s opulent Signature Spa concept showcases a selection of its most signature rituals, each a testament to the spa’s unique identity. These offerings encompass cutting-edge skincare solutions and advanced active facials, ranging from anti-ageing peptides to cellular renewing technology. Having opted for the Signature Spa proposal, Atlantis The Royal in Dubai indulges its guests with the luxurious 24kt Gold Hot Stone Massage. This opulent treatment envelops guests in golden decadence, courtesy of Amra’s exclusive 24kt Gold Intracellular treatment oil and 24kt Gold plated massage stones. The experience culminates with the application of Amra’s Precious Drops of Gold serum, bestowing the ultimate luminescence upon the body

PHOTO: ST. REGIS

RESORT SPA

The Resort Spa concept completes Amra’s trio of offerings and features treatments designed to help guests experience a decadent retreat into indulgence. Each one of these restorative olfactory regimens help to rejuvenate both the skin and mind.

The brand’s Resort Spa partners – such as The St Regis Red Sea Resort – are provided with treatments that seamlessly integrate with extended experiences, such as Amra’s Olfactory Yoga or Meditation, or participation in lifestyle events focused on skincare and wellness.

PIONEERING SKINCARE TECHNOLOGY

All three of Amra’s offerings are super-charged by the brand’s high-performance Micro-Cellular Actives – a range of innovative molecular agents formulated to redefine Amra’s clinically-driven skincare applications for unparalleled results.

Each active has been formulated to counteract particular skincare concerns, ranging from the effects of environmental pollution, low cell turnover and dehydration, to the impact of blue light and UV, men’s skin health and more.

Emblematic of the brand’s relentless pursuit of skincare excellence and dedication to science, these efficacious ingredients form the cornerstone of a results-oriented strategy that resonates with each guest’s distinct lifestyle and skincare requirements.

Amra has enriched its nine skincare ranges with a unique formula of the bespoke actives, which provide both immediate enhancements as well as enduring rejuvenation.

The premium Rarity Collection represents the pinnacle of its offering, fuelled by the brand’s sophisticated StemCell8 complex featuring extract from the stem and flower of an orchid, this range helps shield the skin from oxidative harm and urban pollutants while optimising intracellular repair.

The powerful formula is further bolstered by extracts of green caviar, gold, diamond, platinum,

Amra Skincare is grounded in advanced scientific research

ruby, sapphire and meteorite and is meticulously engineered to foster cellular rejuvenation and deliver results that resonate with clinical precision.

With a visionary approach to skincare, Amra focuses on both pre-emptive and restorative measures in its formulations and remains committed to proactive dermal care that fuses indulgence with scientific advancement.

FINDING THE PERFECT SOLUTION

Amra’s ethos is elegantly simple yet profoundly impactful: every individual’s skin tells a unique story.

As such, its treatment journey always begins with a thorough consultation, where experts explore the often overlooked facets of their guests’ lives. Are they contending with sleep disturbances? Is their skin exposed to urban pollutants? Are there indications of hormonal imbalances? Each query is a thread woven into a tapestry that informs the customised skincare regimen at Amra.

Through a bespoke methodology and unwavering dedication to individuality, Amra is driving the future of spa, where every individual is guided towards their optimal self ● For more information about AMRA Skincare contact info@amraskincare.com and/or go to www.amraskincare.com

The 24kt Gold Hot Stone Massage

WEB ADDRESS BOOK

Connect with spa organisations from around the world. We welcome your entries – write to spateam@leisuremedia.com

Asia-Pacific Spa & Wellness Coalition (APSWC)

■ www.apswc.org

Association of Malaysian Spas (AMSPA)

■ www.amspa.org.my

Australian Hot and Mineral Springs Alliance

■ www.bathing.org

Australasian Wellness Association (ASWELL)

■ https://aswell.au

Bali Spa and Wellness Association

■ www.balispawellness-association.org

Brazilian Esthetics & Spas Association

■ www.abesbrasil.com.br

Bulgarian Union for Balneology and Spa Tourism (BUBSPA)

■ www.bubspa.org

Association of Spas of the Czech Republic

■ www.jedemedolazni.cz

Estonian Spa Association

■ www.estonianspas.eu

European Historic Thermal Towns Association

■ www.historicthermaltowns.eu

European Spas Association

■ www.europeanspas.eu

Federation of Holistic Therapists (FHT)

■ www.fht.org.uk

Federterme

■ www.federterme.it

FEMTEC (the World Federation of Hydrotherapy and Climatotherapy)

■ https://www.femteconline.org/m

French Spa Association (SPA-A)

■ www.spa-a.org

German Spas Association

■ www.deutscher-heilbaederverband.de

Global Wellness Institute (GWI)

■ www.globalwellnessinstitute.org

GSN Planet

■ www.gsnplanet.org

Hot Springs Association

■ https://hotspringsassociation.com

Hungarian Baths Association

■ www.furdoszovetseg.hu/en

Hydrothermal Spa Forum

■ www.hydrothermal-spa-forum.net

Icelandic Spa Association

■ www.hlsi.is

The International Medical Spa Association

■ www.dayspaassociation.com/imsa

International Sauna Association

■ www.saunainternational.net

International Spa Association (ISPA)

■ www.experienceispa.com

Irish Spa Association

■ www.irishspaassociation.ie

Japan Spa Association

■ www.j-spa.jp

Latin American Spa Association

■ www.spalatinoamerica.com

Leading Spas of Canada

■ www.leadingspasofcanada.com

National Guild of Spa Experts Russia

■ www.russiaspas.ru

Portuguese Spas Association

■ www.termasdeportugal.pt

Romanian Spa Organization

■ www.romanian-spas.ro

Salt Therapy Association

■ www.salttherapyassociation.org

Saudi Arabian Wellness Association

■ www.saudiwellness.org

Sauna from Finland

■ www.saunafromfinland.com

Serbian Spas & Resorts Association

■ www.ubas.org.rs

South African Spa Association

■ www.saspaassociation.co.za

Spanish National Spa Association

■ www.balnearios.org

Spa and Wellness Association of Africa (SWAA)

■ www.swaafrica.org

Spa & Wellness Association of Canada

■ www.spaandwellnessassociationofcanada.com

Spa Association of India

■ www.spaassociationofindia.in

Spa Industry Association

■ www.dayspaassociation.com

The Sustainable Spa Association (SSA)

■ www.sustainablespas.org

Taiwan Spa Association

■ https://www.twspa.tw/

Thai Spa Association

■ www.thaispaassociation.com

The UK Spa Association

■ www.spa-uk.org

Ukrainian SPA Association

■ www.facebook.com/UASPA

Wellness Tourism Association

■ www.wellnesstourismassociation.org