Fitness-focused hospitality brand and management company Equinox Hotels is set to open a new resort on the coast of the Gulf of Aqaba in northwest Saudi Arabia.
The venture is part of the ambitious US$500 billion (€462.7 billion, £396 billion) Neom giga-project.
The new resort, Equinox Resort Treyam, will be a centrepiece in Magna, Neom’s luxury coastal region, which encompasses 12 destinations along 120km of coastline.
Magna is one of five key locations within Neom, a project being developed in Tabuk province that will be nearly the size of Belgium on completion.
Nestled amid striking landscapes and crystal-clear waters, the resort will feature a futuristic design highlighted by a 450-meter-long
bridge-like structure suspended 40 meters above a lagoon.
Focused on high-performance living, it will include spacious accommodation, longevity and technology treatments supporting health and performance, a spa, a signature Equinox Fitness
Club, a 450m pool, a Club House and culinary concepts.
Rooted in Equinox Hotels’ core values of movement, nutrition, regeneration and community, programming is being designed to ignite the senses.
■ The resort will be constructed in Magna, one of Neom's five regions
spa business people
Kevin Kelly announces new study uncovering hidden wellness market segments
Athought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' differently.
The study, which reflects the sentiments of 88 million households, also discovered four distinct consumer market segments, each promising a wealth of opportunities for spa and wellness industry innovators.
The WELLSurvey was co-authored by Kevin Kelly, CEO of Civano Advisory Services, who has more than two decades experience
I look forward to partnering with teams across all
The Well locations to scale the business
Ariella Willoughby
The
work examines Americans' health and wellness attitudes, behaviours and intentions
Kevin Kelly
in the wellness sector and Dr Peter Yesawich, co-founder and former vice chair of international travel and tourism marketing agency MMGY Global.
The work is one of the first of its kind to examine health and wellness attitudes, behaviours and intentions of Americans and to provide actionable insights on how to reach various market segments.
Spa Business magazine will offer an exclusive, in-depth exploration of the four wellness and wellbeing market segments identified by The WELLSurvey in its upcoming issue.
Sign up here to ensure you don't miss the scoop (www.spabusiness.com/signup).
MORE >>> http://lei.sr/y2g6n_B
The Well appoints Ariella Willoughby as VP of operations to drive global growth
US integrative wellness brand
The Well has named Ariella Willoughby as its new VP of operations, aiming to drive significant growth and operational success across its current and future locations worldwide.
With 15 years of experience in the hospitality, fitness, healthcare and wellness sectors, Willoughby brings a robust background in building and scaling start-up operations. Most recently, she served as the head of operations at Tia, a women’s health and wellness care
model integrating both in-person and virtual services. She also led operations at Monument, an online platform for alcohol counselling and treatment, and was a key member of the founding team at SoulCycle where she played a role in expanding the company.
“I look forward to partnering with the operations teams across all of The Well locations internationally to scale the business while we deliver on integrating wellness into people's everyday lives,” says Willoughby.
MORE >>> http://lei.sr/N3T3e_B
KEVIN KELLY
I’m excited to help shepherd one of the most unique skincare lines through its next phase of growth
Rianna Riego
Rianna Riego joins Seed to Skin Tuscany
Rianna Riego has been appointed director of global business development at Seed to Skin Tuscany, the Italian botanical skincare and spa brand.
Riego brings more than two decades of experience in developing, branding and operating spas and wellness retreats. Her career includes roles at Four Seasons, Hilton, Manila Hamilton International, Marriott International and KSL Resorts.
In her new role, Riego will focus on enhancing Seed to Skin’s market positioning, expanding strategic partnerships and boosting sales, education and logistical support across the Americas and globally.
“I admire Seed to Skin’s commitment to transparency, efficacy and sustainability,” she said, “and I’m excited to help shepherd one of the most unique and transformative skincare lines through its next phase of growth.”
CONTENTS ISSUE 454
People on the move
The Well appoints Ariella Willoughby as VP of operations to drive global growth
Expansion
Woodland Spa to double footprint with £16m revamp, set to complete in August
Project preview
La Maviglia resort and medi-spa launching in Puglia in 2027, designed by Oppenheim Architecture
SPA BUSINESS INSIGHTS
An icon reborn
Auberge Resorts to land in London in 2025 with two-floor spa inspired by Roman bathing
Splashing onto the scene
Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
Supplier innovation
The latest in products and innovation from and Dream Machine, Knesko Skin and Wildsmith Skin
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RIANNA
RIEGO
spa business news
Light Centre secures £1.6m to launch 10 centres across London
Middleton Enterprises, a UK-based family investment office, has committed £1.6 million (US$2.1 million, €1.9 million) in funding to the Light Centre – a network of medical, therapeutic and wellbeing centres with four locations in London.
The funding will be used to open more than 10 new Light Centre destinations over the next five years, joining the brand's existing portfolio of sites in Belgravia, Marylebone, Clapham and Monument.
The Light Centre, established in 2004 by osteopath and naturopath Mark Thompson, offers a variety of medical and complementary
EXPANSION
treatments administered by therapists and medical professionals. The centres provide therapy rooms for hire, along with marketing support and networking opportunities to help therapists build successful practices.
Thompson said: “We understand what it takes to build a thriving practice. That’s why we’re dedicated to helping practitioners, by giving them the resources they need to attract and retain customers and build their reputation. This investment will allow us to open new sites and offer spaces to new practitioners that will bolster the community we’ve helped to establish.”
MORE >>> http://lei.sr/W2w8v_B
Centres
This investment will allow us to open new sites and bolster our community
Mark Thompson
Woodland Spa to double footprint with £16m revamp
The Woodland Spa, a UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
Despite expanding the space, the Woodland Spa team will not double the number of guests
As part of the Crow Wood Health & Leisure Club and the Crow Wood Hotel & Spa Resort, the spa has been closed since June for extensive renovations.
Recently recognised as the UK’s Best Hotel Spa of 2024 for the third year running at the 15th annual Good Spa Guide awards, Woodland Spa is expanding its space nearly
■ Woodland Spa is doubling in size
twofold and introducing a range of state-of-the-art wellness facilities.
Upgrades will include a brand new thermal suite, a vitality pool, a sanarium, Roman foot baths, heated loungers, experience showers and a mezzanine relaxation space.
MORE >>> http://lei.sr/q8x2Z_B
Beckham co-founds wellness brand
Former footballer, David Beckham, has become a strategic investor in health sciences company, Prenetics, which pioneers scientific advancements in health.
The partners have co-founded a new brand, IM8, that will be dedicated to creating cutting-edge consumer health products.
Beckham says: “Throughout my life, I've been fortunate to have access to the best medical professionals, nutrition experts and fitness coaches. Their guidance has been crucial to my BRANDS
PROJECT PREVIEW
Luxury spa launching in Puglia in 2027
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo wine, in 2027.
Spanning 202 hectares of lush olive orchard landscape and situated moments from picturesque beaches, La Maviglia resort is being brought to life following the sensitive transformation and expansion of an original 16th-century Masseria by design firms Oppenheim Architecture and Enea Landscape Architecture.
The resort will offer 70 suites, a 20-room hotel, 35 spacious villas
Prenetics is dedicated to world-leading scientific advancements in health
David Beckham
health and wellbeing. That’s why I'm excited to be working with Prenetics – a company dedicated to worldleading scientific advancements in health – as a co-founding partner and ambassador for IM8.”
>>> http://lei.sr/g3J6c_B
and a 5,000sq m medical spa, including consultation and treatment rooms, a wet area, relaxation zones, an outdoor pool, sports facilities and outdoor spaces.
The facility is being developed in collaboration with industry consultancy Maina, which is helmed by industry veteran Paul Fehr.
La Maviglia is owned by Swiss development company Ultimate Collection – led by Nicola Cortese – who is also project managing the development.
>>> http://lei.sr/m3n4D_B
MIND-BODY WELLNESS TECHNOLOGIES
THE ART OF WELLBEING
spa business insights
An icon reborn
Auberge Resorts Collection is set to land in London in 2025 with a luxury two-floor spa inspired by Roman bathing
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment group Reuben Brothers.
The 102-room hotel – called Cambridge House, Auberge Resorts Collection – will be crowned with a signature Auberge Spa and o er both an urban retreat and social hub. Inspired by Britain’s healing traditions and the architecture of Roman bathhouses, the hotel’s double-level spa will introduce Auberge Resorts' take on holistic wellness o erings to London.
The spa will feature hydrotherapy facilities, two heated swimming pools and seven treatment rooms, complemented by a circular relaxation lounge centred around a fire pit.
The spa’s design will encourage social interaction, incorporating a gym, activity studios, wet zones, heat rooms and a bathhouse, all promoting community connection as a core aspect of its wellness philosophy.
The hotel will also house a private members’ club, diverse dining venues and event spaces.
Grand plans for transformation
Cambridge House, Auberge Resorts Collection is part of Reuben Brothers’ £1 billion (US$1.3 billion, €1.2 billion) regeneration of 1.3 acres of the Piccadilly Estate.
■ The hotel is part of Reuben Brothers’ £1 billion regeneration of 1.3 acres of the Piccadilly Estate
Adding an iconic Mayfair destination to our growing portfolio is an exciting step forward in our expansion into Europe
The group acquired the property and the six adjacent buildings in 2011 for £130 million (US$167.9 million, €154.2 million).
Encompassing several historic properties, it is the Georgian mansion at the heart of the hotel that is a London icon – the Grade 1-listed town house commissioned by the 2nd Earl of Egremont in 1756.
Built to entertain the political and social elite of the age, the property has hosted royalty and prime ministers and served as the Naval and Military ‘In and Out’ Club from 1865 to 1999.
The Auberge Resorts hotel will be realised following a sensitive overhaul of the existing building by designers Jean-Louis Deniot and Laura Gonzalez. Deniot will oversee the overall transformation of the hotel, while Gonzalez will design the
members’ club’s bars, dining venues, spa, and nine members-only rooms.
“Reuben Brothers’ vision for Cambridge House is incredibly inspiring and we’re honoured to have been chosen to usher this uniquely British property into its next chapter as a luxury hotel,” said Dan Friedkin, chair of Auberge Resorts. “Adding such an iconic Mayfair destination to our growing portfolio is also an exciting step forward in our focused expansion into Europe.”
Jamie Reuben, Reuben Brothers principal, said: “Cambridge House is one of the most exciting projects my family and I have ever brought to fruition. Our vision for this special property is not just to o er a new destination, but a new level of hospitality and something that London has not seen before.”
Reuben Brothers has recently garnered attention in the wellness
industry for its involvement in Fountain Life's upcoming longevity project in Los Angeles. Learn more here: www.spabusiness.com/FountainLifeLA.
Growing footprint
With 28 hotels and resorts in its portfolio, Auberge Resorts is a collection of hotels, resorts, residences and private clubs spread throughout Europe, North America, Mexico, the Caribbean and Central America.
The operator's entry into the UK market marks an exciting phase of Auberge Resorts' expansion into urban and European locations. Later this year, Auberge will open Collegio alla Querce, Auberge Resorts Collection, in Florence, Italy, joining existing properties in France and Greece.
Additional urban locations in Miami Beach, Dallas and San Francisco are also on the horizon. ●
spa business insights
■ Wellness consultant Sara Gottfried, MD, has developed six bathing circuits
Splashing onto the scene
Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
Anew mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs, such as Jordan’s Dead Sea, Iceland’s Blue Lagoon and Mexico’s Grutas Tolantongo Located at Grandscape in The Colony, WorldSprings is a brand new 10-acre outdoor social wellness destination designed to help guests of all ages recharge, reconnect and improve their sense of wellbeing.
The property is home to 46 pools, ranging from 55°F (12.7°C) cold plunge pools to 104°F (40°C) bodies of water. Highlights include:
■ Four minerally-dense destination areas designed to replicate the soaking experience of the Americas, Europe, Asia and South Pacific – these pools are adult-only.
■ The freshwater Globe Pool, created for all ages.
■ The Dead Sea pool, a salineenriched pool for 18+ adults only.
WorldSprings also features a 12-treatment-room spa, seven saunas, fire pits, poolside drink spaces and cabanas, as well as an F&B outlet, welcome area, lockers and retail space.
The spa and wellness centre provides access to body treatments, facials and athletic recovery therapies, as well as yoga.
The destination – currently in its soft opening stage – was realised by architectural and engineering solutions firm HFA-AE.
To help guests make the most of their bathing time, WorldSprings has tapped the expertise of wellness consultant Sara Gottfried MD who has developed a range of six bathing circuits called The Mineral Method.
Lasting between 15-30 minutes, each journey is designed to meet specific wellness goals and encourages guests to cycle through hot and cold therapies and relaxation for targeted benefits.
Guests can choose between the following programmes: Athletic
Recovery, Anti-inflammatory, Stress, Sleep, Longevity and Family Time.
The bigger picture
Located 20 minutes outside downtown Dallas, WorldSprings is the second, and largest, water retreat from investment firm O Road Capital and is preceded by its sister site, Iron Mountain Hot Springs in Glenwood Springs, Colorado. The two developments will be joined by a third US$60 million (€55.9 million, £47.9 million) site in Utah in Q3 2025
■ Based outside Dallas, WorldSprings is the second and largest, water retreat from investment firm O Road Capital ALL PHOTOS: CHASE HALL
as the company rolls out its concept – you can read more about this at www.spabusiness.com/ZionHotSprings.
“This venture represents not only a new chapter for our company, but is also a testament to our commitment to o ering exceptional hospitality centred around making our guests feel better,” commented Chris Barrett, CEO of WorldSprings.
“We look forward to sharing the magic of WorldSprings with the local community in Dallas.” ●
lesmills.com/hotel-fitness-programs
Celebrating skincare and sustainability
As French brand Yon-Ka celebrates 70 years of innovation and sustainability in the beauty business, the company is moving forward with new eco-friendly product packaging
In celebration of its 70th anniversary this year, pioneering French skincare brand Yon-ka Paris has unveiled an eco-conscious redesign of its iconic beauty lotion in alignment with its dedication to creating greater sustainability within the beauty industry. With one bottle sold every three minutes, Lotion Yon-ka has become a much-loved skincare staple both in France and around the world. The product uses aromatic plants and essential oils, creating a potent blend of signature ‘photo-aromatics’ to deliver an enjoyable and effective ‘spa in a bottle’ experience to customers.
For the landmark anniversary, Lotion Yon-ka’s packaging has been reimagined to fit with the brand’s already strong environmental values.
The bottle’s previous plastic cap has been eliminated and the container uses lighter glass to significantly reduce the brand’s environmental footprint. The container now weighs 180 grams instead of 255 grams, saving 12.8 tonnes of glass annually, while the cap change will save 2.7 tonnes of plastic each year.
Founding principles
The founders of the Yon-Ka brand (whose parent company is the Multaler Group) have been pioneering the use of aromatherapy since 1954. The independent family business has consistently followed environmentally-responsible business practices and prioritised the use of natural ingredients for its skincare range.
Yon-Ka has based its leading beauty business around five founding principles: effectiveness through nature, high quality formulations, expert
professional beauty techniques, ethical commitments and its creation of an experience for the senses. Central to Lotion Yon-Ka’s efficacy is the brand’s Quintessence formula – a synergistic blend of five essential oils: lavender, geranium, rosemary, cypress and thyme. This proprietary blend is Yon-ka products are used by 6,000 beauty professionals around he world
Lotion Yon-ka packaging has had an eco makeover for the company’s 70th anniversary
designed to revitalise the skin, resulting in a refreshed, toned and balanced complexion.
Each Yon-Ka phyto-aromatic treatment is a unique, personalised experience which contributes to the physical and mental harmony of every individual, at every stage of life.
All its products are developed and manufactured in its own laboratories in Paris, under strict controls at all stages, from formulation through to meeting ISO 22716 standards.
Spa, beauty and wellness operators that choose to work with the brand will find a comprehensive range of expert face and body treatments to meet all their clients’ needs. Their staff will be trained in Yon-Ka’s well-defined techniques and methods. These treatments are subtly and expertly designed to prolong and strengthen the effects of the essential oils in the products, thereby optimising treatment results.
To complete the client spa experience and improve profitability for the spa, Yon-Ka has also developed a full line of face and body products to extend the benefits of the professional treatments into customers’ homes.
The eco-makeover of Lotion Yon-Ka stands as a testament to the brand’s achievements and aspirations
Amal
Amgaad, global director of communications
Global coverage
To date, over 6,000 beauty professionals around the world (covering five continents and 60 countries) have chosen to share Yon-Ka’s experience of phytoaromatic skincare with their spa and beauty clients.
Yon-Ka’s many professional clients include Bellagio & JW Marriott in Las Vegas; Canyon Ranch, USA; Four Seasons in Jakarta, Indonesia and La Rosière in France. Among its clients in Japan, there is the Hyatt Regency, Hakone and L’Espace Yon-Ka, Tokyo, which has been voted Best Spa of the Year in Japan on numerous occasions.
After seven decades of delivering natural eco-friendly and personalised skincare, Yon-Ka is looking forward to serving its clients for another 70 years – and further developing its sustainable practices in the future.
Yon-Ka’s global director of communications, Amal Amgaad, says: “The eco-makeover of Lotion Yon-Ka stands as a testament to the brand’s achievements and aspirations, promising continued innovation and dedication to both beauty and the environment.” l More: www.yonka.com
Amal Amgaad
PHOTO: MULTALER
SUPPLIER NEWS
Suppliers tell Spa Business insider about their latest product, design and technology launches
■ The Molitor Hotel Spa in Paris already offers the experience
Dream Machine founders target spa and wellness industry
Two hypnosis professionals from France, Kevin Finel and Brice Battung, are looking to transform spa relaxation experiences with their Dream Machine innovation.
“In a world that's moving ever faster, it's sometimes difficult to refocus on your feelings and emotions,” say Finel and Battung.
Already offered at Paris' iconic Molitor Hotel Spa, the Dream Machine uses patented photostimulation technology – an approach typically used in neuroscience laboratories. It's a lamp which emits various flickering patterns of light to
stimulate the optic nerve and then the brain in a sensory spectacle.
“Your brain becomes the director of breathtaking images ... filled with vibrant colours and geometric shapes.”
An app proposes 27 sessions and four programmes which control different “light dances” depending on how users want to feel. They've been designed to calm the nerves, aid meditation and concentration, improve sleep or even induce a psychedelic experience.
MORE ON spa-kit.net
http://lei.sr/J5n9M
■ Kevin Finel and Brice Battung
SUPPLIER NEWS
Knesko Skin announces launch of Gold Repair Body Collection
Knesko Skin has strengthened its gemstone-infused Gold Repair Collection with a new bodycare line, including a body cream, serum and signature collagen masks for hands and feet. Featuring a combination of dermatologist-tested ingredients,
■ Lejla Cas, Knesko Skin founder
Wildsmith Skin makes US debut
Award-winning US wellness community
Knesko’s Gold Repair Body Collection is designed to be integrated into a spa’s menu to enhance body treatments, massages and facials, as well as nail and salon services and lounge experiences.
The line is powered by Knesko’s Advanced Age-Defying Complex – a cocktail of peptides claimed to improve visible signs of ageing – and gold.
Developed by a team of doctors and company founder Lejla Cas, the
Serenbe in Atlanta, Georgia, has announced a partnership with British wellness brand Wildsmith Skin to bring its natureinspired skincare and spa treatments to the states.
Inspired by the way trees adapt, heal and renew, Wildsmith products use targeted delivery systems that transport a precise dose of active ingredients deep into a specific part of the skin's cellular level at the optimum time of day.
Thanks to the partnership, The Spa at Serenbe now offers a selection of branded Wildsmith spa rituals and its skincare, bath and body products are now on sale in the spa's retail area.
■ The collection is infused with minerals and gemstones
collection is made with proprietary GemClinical skincare technology and ingredients infused with ethically sourced minerals and gemstones.
Cas said: “We listened when our spa partners said they were looking for next-level, high-performance body products that segue from treatment room to relaxation lounge, to the retail boutique.”
MORE ON spa-kit.net
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■ Products are inspired the lifecycle of trees
“The synergy between Wildsmith and Serenbe makes this partnership a perfect fit,” says Katherine Pye, GM of Wildsmith. “Both brands have health, wellbeing and responsibility at their core.”
MORE ON spa-kit.net
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*instrumental evaluation, 20 people, different humidity and temperature conditions
TM HYDRATION
HYDRAMEMORY SKIN-ADAPTIVE
Vegan biomimetic sorbet textures harnessing the power of Prickly Pear from regenerative organic agriculture and Hyaluronic Acid for clinically proven results.
+26.8% HYDRATION AFTER 1 DAY FROM APPLICATION*
6.9% X SKIN’S ABILITY TO RETAIN WATER IN DIFFERENT CLIMATIC CONDITIONS*
The new body lotion joins the multi-award winning, best-selling Hydramemory line
POWERED by nature
B Corp-certified skincare company Comfort Zone has added a new body lotion to its Hydramemory range, which is inspired by the water-retaining powers of desert plants
Leading Italian beauty company, Comfort Zone, has revealed a new product as part of its bestselling, plant-based moisturising line – Hydramemory. The line is already well loved for its pro facial, which is available in Comfort Zone partner spas around the world.
The new limited-edition Body Lotion joins other scientifically-proven products in the line, featuring the same proprietary, advanced Skin Adaptive hydration, inspired by the remarkable ability of the prickly pear to survive in and adapt to the harshest conditions.
In a similar way, Comfort Zone’s advanced technology enhances the skin’s ability to retain water in different everyday environments, such as in the heat and in air conditioned or polluted atmospheres.
The hydrating body lotion has a lightweight, fast-absorbing, silkening texture and is particularly recommended for normal to dry skin.
CLINICALLY-PROVEN EFFICACY
Scientific evaluations demonstrate a significant 26.8 per cent increase in skin hydration just one day after applying the Hydramemory body lotion and Comfort Zone says that in self-evaluations, 85 per cent of panellists found their skin to be more velvety after daily use.
All Hydramemory formulae are vegan and enriched with prickly pear extract, which is sourced from regenerative organic growers in Apulia, Italy.
It’s
nature that teaches skin how to regenerate: we owe it the power of our formulae
Eve Merinville R&D director, Comfort Zone
This ingredient, from hardy desert plants, is known for its ability to strengthen the skin barrier, providing enhanced protection and moisture retention. The lotion also contains betaine, which keeps the skin moisturised and velvety and macro hyaluronic acid, which brings an immediate sense of softness and elasticity to the skin.
As a leading skincare developer, Comfort Zone adheres to its Conscious Skin Science principles. All lines are made in Italy from renewable resources, using only high-quality ingredients that respect both the skin and the planet.
The Hydramemory Body Lotion is composed of 98.7 per cent natural-origin ingredients, while the packaging is CO2 neutralised through reforestation initiatives, and certified Net Zero Plastic by Comfort Zone’s partner, Plastic Bank. l More: www.comfortzoneskin.com
WEB ADDRESS BOOK
Connect with spa organisations from around the world. We welcome your entries – write to spateam@leisuremedia.com
Asia-Pacific Spa & Wellness Coalition (APSWC)
■ www.apswc.org
Association of Malaysian Spas (AMSPA)
■ www.amspa.org.my
Australian Hot and Mineral Springs Alliance
■ www.bathing.org
Australasian Wellness Association (ASWELL)
■ https://aswell.au
Bali Spa and Wellness Association
■ www.balispawellness-association.org
Brazilian Esthetics & Spas Association
■ www.abesbrasil.com.br
Bulgarian Union for Balneology and Spa Tourism (BUBSPA)
■ www.bubspa.org
Association of Spas of the Czech Republic
■ www.jedemedolazni.cz
Estonian Spa Association
■ www.estonianspas.eu
European Historic Thermal Towns Association
■ www.historicthermaltowns.eu
European Spas Association
■ www.europeanspas.eu
Federation of Holistic Therapists (FHT)
■ www.fht.org.uk
Federterme
■ www.federterme.it
FEMTEC (the World Federation of Hydrotherapy and Climatotherapy)
