Le jetee advertising #45 (31 march 2017)

Page 1

Issued by Plato Communications on behalf of Mondelēz South Africa - Mar 10th 2015 Cadbury Lunch Bar, South Africa’s most iconic chocolate bar, is celebrating its Golden 50th Anniversary (now 52 years), by giving consumers much, much more to celebrate! Since its launch in 1965, the ‘much more munch’ bar has inspired its fans to act on their potential, giving them the drive to perform and the kick-start to surprise the world with their talents and abilities. Over the past 50 years, Lunch Bar has celebrated many of its own successes, such as retaining its position as South Africa’s #1 selling chocolate bar since 2008, whilst also filling the spot as the 2nd largest chocolate brand after Cadbury Dairy Milk. In addition, Lunch Bar is holding its position as TGI’s most iconic brand in the chocolate category, for the second consecutive year. This award truly reflects South African consumers’ commitment to Lunch Bar as they annually vote with their hearts and wallets, to select their iconic brand of choice. Sales of this satisfying chocolate bar further echoes its success with more than a hundred million Lunch Bars sold in 2014, which equates to a phenomenal three hundred thousand Lunch Bars sold every day. As a uniquely South African chocolate, Lunch Bar has captured the hearts and taste buds of the nation, boasting a rich history of product innovations and nostalgic memories of TV commercials and brand slogans that we have all come to know and love throughout the years. To commemorate its 50th Anniversary, Lunch Bar rewarded both consumers and trade for their loyal support over the past 50 years. Consumer celebrations kicked off with the selling of Lunch Bar Man Size (62gm) at the regular bar (46gm) price of R6.99, while retailers was given a dedicated month to exclusively celebrate Lunch Bar’s 50th Anniversary with their shoppers, in the form of in-store promotions and activity. And, because Lunch Bar prides itself on providing ‘much much more’, we rewarded our loyal fans even further by hosted radio competitions on 5FM’s Roger Good Show. Lunch Bar became much, much more social with the launch of an official Lunch Bar Facebook page in March 2015. Fans can visit Facebook to show their support in celebrating Lunch Bar’s successes over the past years. “Through these birthday activities gave South Africans the opportunity to celebrate Lunch Bar’s Golden 50th Anniversary with us in a fun and engaging manner,” says Meredith Kelly, Mondelez SA Category Lead for Chocolate. “By giving back to consumers in this way we showed our gratitude for 50 years of loyal support and look forward to celebrating 50 more years of this hunger-busting chocolate bar that is clearly more than just the sum of its parts.” Lunch Bar is the perfect snack bar generously packed with chunky peanuts, crisped rice, delicious wafer and chewy caramel all smothered in a thick layer of rich Cadbury Dairy Milk Chocolate. A delicious mix of ingredients that fills you up with every bite as you tackle the road ahead of you.


Skrywer onbekend Ek belowe 'n blikkie Coke sal nooit weer net 'n blikkie Coke wees ná hierdie boodskap nie. Ek wens ons grootmense, ek ingesluit, kon meer soos hierdie seuntjie wees en die Here raaksien in elke liewe ding, maak nie saak wat. Hoop jul geniet dit wat hy raak gesien het, want ek hét. Hy was 'n regte Jesuskind en 'n voorbeeld vir ons almal. Hierdie is 'n baie goeie boodskap van 'n kind! Die storie van die Coca-Cola blikkie: Hierdie stukkie goeie nuus is ter nagedagtenis aan Abrie de Bruin. Abrie is gebore 16/07/1979 en oorlede 28/02/1992. Op 13 jaar is hy deur 'n motoris doodgery. 'n Dag voor sy tragiese dood het hy die volgende nota op sy lessenaar gelaat. Hoeveel Coca-Cola's het jy al gedrink en nooit eers gewonder hoekom die blikkie rooi is? Wel hier is die storie: "Die rooi stel die bloed van Jesus voor. Die swart strepies is die sonde wat jy doen”. Die wit is reinheid: Wanneer jy jou sonde bely, dan word jy rein. COCA-COLA STAAN VIR DIE VOLGENDE: C-COME O-ON C-CHILDREN A-ACCEPT C-CHRIST O-OUR L-LORD A-AMEN COKE STAAN VIR DIE VOLGENDE: C-CHRISTUS O-ONS K-KONING E-EWIG Agterop staan 340ml: In Klaagliedere 3:40 staan daar dat jy jou tot die Here moet bekeer. As jy dit doen, gooi jy jou sondes weg soos die mannetjie agterop. Dan is jy 'n Koningskind. Dit word voorgestel deur die kroon. En as jy nog twyfel of jou sondes vergewe is dan kyk jy na die SABS-merk. Dit is jou waarborg. Wanneer die blikkie toe is en jy skud hom, dan kook hy oor as jy dit oopmaak. Só is dit ook as jy tot bekering kom: Dit borrel binne-in jou! Hierdie is die laaste woorde van 'n jong kind wat Jesus in alles raakgesien het.


You might have the same narrow nose as your mom, but new research has discovered that there's more to nose shape than genetics. BY CLAIRE GILLESPIE

Do you blame (or thank, depending on how you feel about it) your parent for the shape of your nose? You may well have the same big, broad or bulbous nose as your mom or dad, but there’s more to it than that, according to research published in PLOS Genetics. An international team of researchers, including Mark D. Shriver, professor of anthropology at Penn State, found that the shape of someone’s nose (and that of their parents) was formed over centuries of adaptation to their local climate. “We focused on nose traits that differ across populations and looked at geographical variation with respect to temperature and humidity,” said Shriver. The team used 3D facial imaging to take a variety of nose measurements, including the width of the nostrils, the distance between the nostrils, the height of the nose, the length of the nose ridge, and the nose protrusion. Acknowledging that differences in the shape of the human nose may come down to a random process called genetic drift, the researchers also established a role for natural selection. To demonstrate that the local climate contributed to the differences in the width of the nostrils and the base of the nose measurements, the researchers correlated the spatial distribution of these traits with local temperatures and humidity. They showed that the width of the nostrils is strongly correlated with temperature and absolute humidity, noting that “wider noses are more common in warm-humid climates, while narrower noses are more common in cold-dry climates.” One of the jobs the nose performs is to condition inhaled air, making it moist and warm. Narrow nostrils appear to change the airflow so that the inside of the nose can humidify and warm the air more efficiently, which is more essential, both in terms of health and reproduction, in cold, dry climates. “It all goes back to (Arthur) Thompson’s Rule,” according to Dr. Shriver. “In the late 1800s he said that long and thin noses occurred in dry, cold areas, while short and wide noses occurred in hot, humid areas. Many people have tested the question with measurements of the skull, but no one had done measurements on live people.” Shriver also cited sexual dimorphism (men tend to have larger noses than women) and sexual selection (whether people prefer smaller or larger noses in their sexual partners) as explanations for nose shape difference in humans.


PIESANG MUFFINS: BESTANDDELE 4 baie ryp piesangs 200 ml suiker 1 eier (geklits) 80 ml gesmelte botter 375 ml meel 5 ml bakpoeier 5 ml koeksoda knippie sout 1.5 ml caramel essence (opsioneel) METODE: Druk die piesangs baie fyn; en meng met die suiker, geklitste eier, gesmelte botter, en caramel essence. Sif al die droë bestanddele in en meng goed. Skep twee-derdes vol in gespuite gewone grootte muffinpanne en bak vir 20 minute by 180 grade. WENKE: Hierdie resep lewer ± 16 gewone grootte muffins; of 12 gewone grootte muffins én 12 mini muffintjies daarby; of ± 42 mini muffintjies. Indien jy gewone grootte muffins én mini muffintjies se panne tegelyk in oond wil bak, haal die mini muffintjie pan na 14 minute al uit die oond, en dan haal jy die gewone grootte muffin pan eers na 20 minute uit die oond, die gewone grootte muffins sal nie platval nie. As jy slegs mini muffintjies bak, haal hulle pannetjies almal na 14 minute al uit. Hierdie is 'n baie lekker klam piesang muffin resep, vinnig om te maak, en glad nie duur nie.



“Middle child syndrome" describes the feelings of neglect and isolation thought to afflict many middle-born children. But recent research shows that this "syndrome" a total myth; in fact, middle children develop personality traits that help them succeed in jobs and relationships even quicker than older and younger siblings. BY BRANDON SPECKTOR MIDDLE CHILDREN ARE NATURAL NEGOTIATORS Every child in the birth order has their gambits: The elder child has natural clout among parents and siblings, the younger has whining and sympathy on her side, and the middle must learn to negotiate between the two—by any means necessary. "Middle-borns are the most willing to wheel and deal," notes Frank Sulloway, PhD. As a result of literally being in the middle of most sibling disputes, many middle children learn to become patient, diplomatic, good listeners, and able to see arguments from multiple sides. Their voice is rarely the loudest—but often the most persuasive. MIDDLE CHILDREN ARE TEAM PLAYERS Unlike older siblings, middle children are born into a world of sharing; from day one, middles must share their space, their time, their parents’ affection and, perhaps most importantly, their toys with at least one other child. Because of this, middles learn strong sharing and collaboration skills with little provocation and, as a study in the The Journal of Genetic Psychology notes, middle children tend to do better in group situations than older and younger siblings. MIDDLE CHILDREN MAKE THE BEST FRIENDS Because middle children often do receive less attention from their immediate family, they are more likely to seek strong relationships elsewhere. “As a middle child, you are likely to pick an intimate circle of friends to represent your extended family,” writes behavior and parenting expert Gail Gross, PhD. “This family of your choice is your compensation [for the lack of attention in your own home].” Friends of middles will thus benefit from a long, loyal relationship, founded on genuine compassion rather than convenience. MIDDLE CHILDREN HAVE SMALL EGOS Because of their lack of attention at home, some middles have been shown to develop a lower sense of self-esteem than their siblings. While this can be seen as a weakness, there are powerful strengths on the flip-side: For one, middles are shown to deal with rejection much better than their siblings, and are also noted for having smaller egos. All this taken together leads to a powerful conclusion. MIDDLE CHILDREN MAKE STRONG LEADERS Middle children are uniquely privileged to learn from their older siblings while simultaneously serving as role models to their younger siblings. This dual nature of student and teacher creates strong empathy, negotiating skills, and flexibility—all powerful tools for leaders. You might not be surprised that more than half (52 percent) of U.S. presidents have been middle children, including Thomas Jefferson, Abraham Lincoln, Teddy Roosevelt, and John F. Kennedy. MIDDLE CHILDREN MAKE GREAT LOVERS According to Katrin Schumann, co-author of The Secret Power of Middle Children, friendship and leadership are only two of many ‘ships that middles are born to captain; relationships are another. “An Israeli marital happiness survey shows that middles are the happiest and most satisfied in relationships,” Schumann tells Psychology Today. This may be because middle children naturally favor compromise over conflict, and are often in tune with the needs of others. Much like their friendships, middle children’s relationships tend to be long-lasting—and loyal. MIDDLE CHILDREN THRIVE AMONGTHEIR OWN KIND Full disclosure, now that we’ve come this far together: I am a middle child, my best friend is a middle child, and my partner is a middle child. Science says that’s totally normal. Per a 2009 study from the Journal of Individual Psychology, middle children tend to grow romantic relationships with other middle children. This could be attributed to the high-empathy, low-ego combo many middles exhibit—but I like to think it’s just because middle children are awesome people. Now, could I share any of my toys with you?



Before you mindlessly stick a straw in your iced tea, consider that single-use plastics are having a devastating impact on marine life. BY LAUREN REARICK The answer to protecting and saving marine wildlife can start with cutting back on something Americans use every day—plastic drinking straws. Actor Adrien Grenier, best known for playing Vincent Chase in the 2015 movie Entourage, has launched a campaign to reduce the amount of single-use plastic usage in this country in order to protect and save marine wildlife and the environment. Plastic drinking straws are among many single-use plastic products contributing to the devastating loss of marine life, but they’re a great place to start because they’re something Americans are using by the hundreds of millions without any clue that they’re so damaging. According to Ecocycle, Americans use more than 500 million straws daily, which is enough to fill 127 school buses each day, and they can’t be recycled. That means plastic straws end up in landfills or oceans, where fish and other marine wildlife mistake the small bits for food and ingest them. After seeing a photo of a whale beached on the shore with a belly full of plastic, Grenier felt the inspiration to launch the Lonely Whale Foundation, hoping to inspire and educate others on the challenges facing marine life. Along with stopping the use of straws, Grenier hopes to educate consumers on the dangers of other single-use plastic items such as grocery bags and water bottles. While many Americans use these plastic products in their daily life, there are more sustainable alternatives that can help protect the environment. Ecocycle recommends the use of straws made from stainless steel, glass, and even bamboo instead of plastic. Along with quitting your straw habit, you can further help the environment by taking the I Choose to Reuse pledge, and stop your use of single-use coffee cups, checkout bags, bottled water, and polystyrene to-go containers. Instead, take advantage of any number of alternative reusable products, including stainless steel water bottles and reusable grocery totes. In your effort to reuse, you may want to consider reusing these items around your home too. Need another reason to stop sipping from straws? According to celebrity esthethican Renée Rouleau, using straws can cause wrinkles. In an interview with Marie Claire, Roulealu revealed that when drinking out of a straw, “the movement of the mouth area that you have to make will encourage the breakdown of collagen and elasticity more quickly, causing unnecessary wrinkles and lines.” Make your efforts to go green more effective by separating the myths from the truths when it comes to being kind to the earth.

Think the world loves your selfies as much as you do? Not exactly. BY CHARLOTTE GRAINGER It’s become something of a ritual for many of us. When you’ve binge-watched everything on Netflix and you’re tired of online shopping, you head to the bathroom to don your very best makeup. Your goal is clear; to get the perfect selfie for Facebook, Instagram, Snapchat… Or, more likely, all of the above. After perfecting your eyeliner and curling your lashes, you’re ready. You hold up your phone, pout those lips real tight, and, in an instant, snap. But wait, have you ever wondered what’s behind your burning desire to self-document? Most people would say that this is a form of expression or perhaps even a way of boosting their self-esteem. Whatever your reasons may be, the moment you upload that picture, it’s no longer yours to judge. Instead, you pass over that immense power to the online world. While you may think that your ever-growing collection of selfies endears people to you, quite the opposite may be true. That is, at least, according to a recent study, conducted by Sarah Diefenbach, a professor at Ludwig-Maximilians-University Munich and published in Frontiers in Psychology. Diefenbach surveyed a total of 238 people in Austria, Germany, and Switzerland to find out how many people regularly take and upload selfies and what they thought when others did the same thing. Rather unsurprisingly, a massive 77 percent of the people surveyed admitted to indulging in regularly taking selfies. What was more interesting, though, was the fact that an astounding 82 percent of people said that they would rather see fewer selfies on social media. Diefenbach calls this the ‘selfie paradox’: the idea that we like taking selfies but seriously dislike looking at other people’s selfies online. The research didn’t just delve into whether we want to see selfies, but also looked at how we view our own selfies as opposed to those of others. According to the results, people tend to see the selfies they take as “self-ironic” and “authentic,” whereas they think that other people’s selfies as “less authentic” and more “self-presentational.”In short, this research suggests that there is a massive gulf of difference between how we see our own selfies and how we judge other people’s pictures. It suggests that we are comfortable with the selfies we post since we believe they are obviously not serious or vain, but we think everyone else is an utter egotist for doing the very same thing. “This may explain how everybody can take selfies without feeling narcissistic. If most people think like this, then it is no wonder that the world is full of selfies,” explains Diefenbach. So, as illogical as it sounds, this could be why we unashamedly post selfies and then judge other people for doing so. Somehow, we are able to separate our own selfies from the sea of them online and naively think that ours are the only authentic ones. So, the next time you idly reach for your phone and flick through the filters, consider this: The people around you may not need another carefully planned snap of your face. Instead, you might be better off, giving it a break and calling off the selfie photo shoot today. While you’re at it, make sure you never post these pictures on social media either.


The first woman to run the Boston Marathon was almost chased off the course. BY VALERIE BURTON

When Kathrine Switzer became the first woman to enter the Boston Marathon, in 1967, she knew she’d be chasing history. She didn’t expect to be chased off the course. Switzer was at mile two when race manager John “Jock” Semple, infuriated by a woman infiltrating the male-only marathon, ran up and tried to shove her off the course, yelling, “Get the hell out of my race!” But with the help of more enlightened competitors, she fended off Semple and finished in just over four hours. To mark the 50th anniversary of her barrier-breaking run, Switzer, now 70, plans to repeat the 26.2-mile journey this month.


COOL GOOGLE TRICKS YOU NEVER KNEW EXISTED

RAGDOLLS Ragdolls that will melt your children's heart and very quickly become a favourite companion. These VERY huggable squishy dolls are 45cm tall. 081 277 5027 smit.products@gmail.com

Type "do a barrel roll" into Google, click search, and your browser window will do a 360-degree spin. It's a geeky reference to Nintendo's Star Fox series, in which a wise old rabbit named Peppy (an intergalactic fighter pilot) advises your character to avoid enemy fire by pulling said maneuver.


Games and toys that are not only educational, they are also fun. Smile Education / Melissa & Doug / Smart / Suczezz / Craft products and many more


APRIL 01/04/2017

WINDHOEK BOEREMARK WINDHOEK SKOUGRONDE Kiet v/d Westhuizen 081 436 3049

Why Does Nobody Know How April Fool’s Day Started? This terrible tradition is way older than you think BY BRANDON SPECKTOR

07-09/04/2017

CAMP DAVID OUTJO Farm Reese 061—300650

On the evening of April 1, 1957, thousands of British families tuned in to watch Panorama—one of the day’s top current events broadcasts—to witness footage of a happy Swiss family harvesting their prized spaghetti trees. Unbeknownst to many viewers, the four-minute “news” segment, which literally showed strands of cooked pasta dangling from the trees in a family vineyard, was an intricate April Fool’s Day hoax devised by a freelance cameraman and produced for a paltry 100 pounds.

08/04/2017

PLOTTEMARK SWAKOPMUND PLOTTE Die Hoenderhok 081 347 2005

21/04/2017

MNR / MEJ PRO-ED SWAKOPMUND Dome Susan Barnerd 081 122 1239

Forget the hundreds of angry letters and bitter newspaper headlines that followed—the show’s staff was “very pleased with [themselves],” having successfully elevated the centuries-old tradition of punking April fools to a mass-media high. There’s no question that April Fool’s Day is one of the most widely recognized non-religious holidays in the Western world. Children prank parents, coworkers prank coworkers, and yes, national news outlets still prank their readers. But why? How did April Fool’s Day begin, and how did it become an international phenomenon? The totally-legit, not-pulling-your-leg answer is: Nobody really knows. April Fool’s Day is apparently an ancient enough tradition that the earliest recorded mentions, like the excerpt from a 1708 letter to Britain’s Apollo magazine, ask the same question we do: “Whence proceeds the custom of making April Fools?”

22/04/2017

PLOTTEMARK SWAKOPMUND PLOTTE Die Hoenderhok 081 347 2005

28 -29/04/2017

OUTJO WILDSFEES Sophienhof Lodge Marinette kunadmin@iway.na

One likely predecessor is the Roman tradition of Hilaria, a spring festival held around March 25th in honor of the first day of the year longer than the night (we call this the vernal equinox, which typically falls on March 20th). Festivities included games, processions, and masquerades, during which disguised commoners could imitate nobility to devious ends. It’s hard to say whether this ancient revel’s similarities to modern April Fool’s Day are legit or coincidence, as the first recorded mentions of the holiday didn’t appear until several hundred years later. In 1561, for example, a Flemish poet wrote some comical verse about a nobleman who sends his servant back and forth on ludicrous errands in preparation for a wedding feast (the poem’s title roughly translates to “”Refrain on errand-day / which is the first of April”). The first mention of April Fool’s Day in Britain comes in 1686, when biographer John Aubrey described April first as a “Fooles holy day.” It’s clear that the habit of sending springtime rubes on a “fool’s errand” was rampant in Europe by the late 1600s. On April Fool’s Day, 1698, so many saps were tricked into schlepping to the Tower of London to watch the “washing of the lions” (a ceremony that doesn’t exist) that the April 2nd edition of a local newspaper had to debunk the hoax —and publicly mock the schmoes who fell for it. From there, it’s a pretty straight line between lion washing and spaghetti farming. And while we may not know how it started, it’s clear April Fool’s Day speaks to the inner jerk in so much of humanity, and is therefore here to stay.


It’s been called a coin pocket, ticket pocket, but what was it originally intended for? BY MORGAN CUTOLO

You always wondered what that small fifth pocket on your jeans is used for? You may have given up on trying to utilize it since it’s too much of a hassle to try and squeeze your fingers into it to fish something out. Well, today, it doesn’t really serve a purpose, but back in the day, it did. The small pocket is actually called a watch pocket because it was originally intended as a safe place for men to store their pocket watches. It dates back to Levi’s first ever pair of jeans, which hit the market in 1879. Levi’s were, and still are, quality made jeans. Here are other ways you can spot high quality clothes. The Levi Strauss blog also pointed out that originally, there were only four pockets on a pair of blue jeans, the watch pocket included. “The first blue jeans had four pockets—only one in back and, in the front, two plus the small, watch pocket,” the blog stated. So, now you know. And the next time you find yourself trying to look cool by standing nonchalantly with your thumb hooked in that small pocket, know that it was originally used to store a pocket watch.


NAMPOL TRAFFIC NUMBERS WALVIS BAY SWAKOPMUND HENTIES BAY KARIBIB OMARURU CITY POLICE

081 333 0449 081 202 8391 081 657 0704 081 711 9482 081 657 0703 061—302302

OTHER EMERGENCY NUMBERS LIFELINK NAMIBIA E-MED RESCUE ST GABRIELS COM AMBULANCE EAGLE CHRIST. AMBULANCE WINDHOEK STATE AMBULANCE SWAKOPMUND STATE AMBULANCE WALVIS BAY STATE AMBULANCE

085 900 081 924 085 955 085 933 061-2033282 064-4106000 064-216300

BY LONELY PLANET GOVERNMENT TRAVEL ADVICE The following government websites offer travel advisories and information for travellers. Australian Department of Foreign Affairs & Trade (www.smartraveller.gov.au) Canadian Department of Foreign Affairs & International Trade (www.voyage.gc.ca) French Ministère des Affaires Étrangères et Européennes (www.diplomatie.gouv.fr/fr/ conseils-aux-voyageurs) Italian Ministero degli Affari Esteri (www.viaggiaresicuri.mae.aci.it) New Zealand Ministry of Foreign Affairs & Trade (www.safetravel.govt.nz) UK Foreign & Commonwealth Office (www.gov.uk/foreign-travel-advice) US Department of State (www.travel.state.gov)



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.