2 minute read
The festive forecast for Jingles
Jingles marks an important anniversary this year – and is celebrating with continued Christmas trade success, as Iain Mercer, Managing Director of Mercer Agencies explains…
What can you tell us about your company’s brand Jingles?
Jingles is celebrating its 15th anniversary this year. We’ve seen significant growth since introducing the brand in 2007 with 100 product lines. Now we showcase more than 2,000 products, making us one of the leading ‘Christmas decoration suppliers’ in the UK and Ireland.
Our showrooms, located in Moira, Northern Ireland and in Coventry, are also open for customer visits. Jingles has also continued to see unprecedented growth through the pandemic, and, as such, we have strengthened our sales team throughout the UK and Ireland, headed up by our sales manager, Nick Gabb. We have also expanded our territories throughout England and Wales with a strong sales giving accessibility to all our customers. How was the Harrogate show for you this year?
The show at the St. George Hotel in Harrogate was a great success. Despite the pandemic we had a great turn out and got to meet our customers in person which has not been the case for a while. We were able to highlight our completed range of Christmas lighting, trees, and decorations in the two main function rooms of the hotel. Customers were impressed by how the products were displayed and the sales team were able to advise on any enquiry in a relaxed environment.
What was the recipe for success at Harrogate 2022?
The pandemic forced us to cancel our show in 2021 so our customers were looking forward to meeting up again. We have a vast range of products that were all well received and that was reflected in the turnout we had over the five days. The success of the show was evident when our customers were often seen admiring the products into the later hours of the evening. The feedback we received was both positive and complimentary.
What can we expect from Jingles at Spring Fair?
At Spring Fair, we will have our full range of Christmas lighting, trees, and decorations. Our sales team will be there to help and assist with any customer enquiries. We look forward to meeting up with our customers and being given the opportunity to impress and build on both existing and new relationships.
What are your plans for the Jingles brand looking ahead?
We will continue to grow the brand by continuing to impress our customers with our product range, customer service and delivery. We will continue to listen to our customers and provide service and products that exceed their expectations. We’re excited about the future for Jingles and the opportunities that will present for the brand.
