2 minute read
Taking triple the excitement to Spring Fair
Green-fingered family company Woodlodge has seen massive growth in the Christmas product market over the past year, and is celebrating by taking three popular ranges to Birmingham’s NEC…
Pay a visit to Spring Fair’s Hall 6 this year and you’ll be met with a 140-metre square show stand resplendent with festive, garden and luxe outdoor and indoor living inspiration.
Woodlodge – which this year celebrates its 35th anniversary – is a family company inspired by the natural world and horticulture. Based in Tetbury in the beautiful Cotswolds, Woodlodge is also focused on sustainability and has become the UK’s leading supplier of garden pots, distributing pieces from its portfolio of brands to more than 2,000 garden centres and retail outlets across the UK.
Which makes Spring Fair, one of the UK’s biggest and brightest retail events, much loved by the garden trade, the perfect event to showcase a trio of Woodlodge’s most successful brands, including Christmas collection Snowlodge that launched to great acclaim just a year ago.
The Snowlodge brand boasts more than 700 different products, including Christmas decorations, tree decorations, lighting, ornaments, festive plushes and more. It is one of the largest festive collections supplying the garden industry, and Woodlodge’s team will expertly showcase the clever blend of trend-led and traditional décor pieces that it offers, designed to boost seasonal sales with a wide variety of price points.
Alongside Snowlodge, Woodlodge is also taking its Honey & Wild garden decorations range to Spring Fair. This collection grew massively last year, and promises many new additions for visitors to the show, including solar mirrors, wall art, garden spinners and arches and even insect hotels – ideal for embellishing any garden space whilst also adding character.
And completing the show line up, is Woodlodge’s flagship interior range, Root Indoor. Inspired by the massive popularity in ‘indoor outdoor’ living, where consumers love to bring gardening and outdoor spaces into their homes, the Root range offers a broad range of designs and finishes, from character pots to natural wicker, and colours and prints ranging from geometric lines to vintage colour palettes.
Also new to Root is a fresh collection of amazingly realistic-looking artificial plants and flowers, building on the hot botanical trend of adding greenery to home interiors.
And to top it off Woodlodge is also thrilled to be sponsoring the GTN Greatest Christmas Awards 2022, with winners being announced at Spring Fair.
Michael Woolridge, Director at Woodlodge, says: “The return of in-person trade events provides Woodlodge with an excellent opportunity to showcase the latest product innovation and extended ranges that we have been working on in the past year.
“Spring Fair is the UK’s biggest trade show for gift and home products, and offers a key trading opportunity for many of our customers.
“Our aim at this year’s show is to highlight these three key product ranges to the attention of the many independent and multiple retailers that attend this prestigious event.”
