Taking Snowlodge style to Harrogate

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Taking Snowlodge Style to Harrogate

Woodlodge has been a leading name in garden heritage product since launching 35 years ago, but now the talented team behind this second-generation family business is also stacking up success in the Christmas market, as Sarah Welsh discovers…

2022 is shaping up to be a bumper year for Woodlodge. Not only does this leader in beautifully made garden products celebrate its 35th anniversary, but the team is also heading to the Harrogate Christmas & Gift Show for the first time.

One year on from when Woodlodge’s Snowlodge Collection was launched to great acclaim, the company will be showcasing its Christmas collection at Harrogate, unveiling 700 festive lines on a dedicated Snowlodge stand. And they hope the reception it receives will kick-start a busy year, followed by Woodlodge exhibiting the Snowlodge collection alongside their coveted Honey & Wild garden décor range and Root Indoor interior collection at Spring Fair in February.

Christmas is still a new area to Woodlodge, building on their hugely successful sales record in garden and outdoor products, including their heritage garden pots. With Snowlodge they wanted to offer a carefully curated portfolio of products selected to drive sales during the crucial Christmas season.

Snowlodge is a collection of stylish, trend-led and classical décor ideas, offering a variety of price points across multiple categories. The high-quality range is also backed with the superior customer service that buyers have come to expect from Woodlodge.

The range includes festive stars, room ornaments and decorations, figurines and candle holders, stylish trees, gonks and baubles, novelty doorstops, wreaths, garlands and LED lighting.

Woodlodge has also produced a stunning range of easy-toassemble, outdoor decorations as part of the Snowlodge line, featuring silhouettes, stakes, reindeers and a range of lighting solutions. It’s the ultimate Christmas collection, and boasts a subtle and muted earthy colour palette, with rustic wood and rattan, blended perfectly with snow shite shades, frosted silver and glass. 2021 did bring challenges for Woodlodge, with production stretched to meet huge demand for its products, including the

Snowlodge range. But with a new stock allocation system in place, ensuring fair distribution nationwide to its garden centre customers, Director Michael Wooldridge, says the entire team is looking forward to “With Christmas meeting buyers and being a fast- retailers at Christmas evolving trade & Gift. “We were thrilled and sales starting with the reaction to increasingly early, Harrogate is the our Snowlodge range in 2021,” Michael says. “We’re now ready to perfect show for bring our offering to the retailers to view wider market, including independent retailers our themes and and department stores innovation” at Harrogate Christmas & Gift. “With Christmas being a fast-evolving trade and sales starting increasingly early, Harrogate is the perfect show for retailers to view our themes and innovation, and explore the Snowlodge festive collection, building on Woodlodge’s expertise from our Honey & Wild garden and gift décor range.”