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PROFILE Woodlodge
Taking Snowlodge
Style to Harrogate Woodlodge has been a leading name in garden heritage product since launching 35 years ago, but now the talented team behind this second-generation family business is also stacking up success in the Christmas market, as Sarah Welsh discovers… 2022 is shaping up to be a bumper year for Woodlodge. Not only does this leader in beautifully made garden products celebrate its 35th anniversary, but the team is also heading to the Harrogate Christmas & Gift Show for the first time. One year on from when Woodlodge’s Snowlodge Collection was launched to great acclaim, the company will be showcasing its Christmas collection at Harrogate, unveiling 700 festive lines on a dedicated Snowlodge stand. And they hope the reception it receives will kick-start a busy year, followed by Woodlodge exhibiting the Snowlodge collection alongside their coveted Honey & Wild garden décor range and Root Indoor interior collection at Spring Fair in February. Christmas is still a new area to Woodlodge, building on their hugely successful sales record in garden and outdoor products, including their heritage garden pots. With Snowlodge they wanted to offer a carefully curated portfolio of products selected to drive sales during the crucial Christmas season. Snowlodge is a collection of stylish, trend-led and classical décor ideas, offering a variety of price points across multiple categories. The high-quality range is also backed with the superior
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customer service that buyers have Snowlodge range. But with a come to expect from Woodlodge. new stock allocation system in The range includes festive stars, place, ensuring fair distribution room ornaments and decorations, nationwide to its garden centre figurines and candle holders, customers, Director Michael stylish trees, gonks and baubles, Wooldridge, says the entire team novelty doorstops, is looking forward to wreaths, garlands “With Christmas meeting buyers and and LED lighting. retailers at Christmas being a fastWoodlodge has & Gift. evolving trade also produced a “We were thrilled stunning range and sales starting with the reaction to of easy-toSnowlodge range increasingly early, our assemble, outdoor in 2021,” Michael says. Harrogate is the decorations “We’re now ready to as part of the perfect show for bring our offering to the Snowlodge wider market, including retailers to view line, featuring independent retailers silhouettes, stakes, our themes and and department stores reindeers and a at Harrogate Christmas innovation” range of lighting & Gift. solutions. It’s the ultimate “With Christmas being a Christmas collection, and boasts fast-evolving trade and sales a subtle and muted earthy colour starting increasingly early, palette, with rustic wood and Harrogate is the perfect rattan, blended perfectly with show for retailers to view snow shite shades, frosted silver our themes and innovation, and glass. and explore the Snowlodge 2021 did bring challenges for festive collection, building on Woodlodge, with production Woodlodge’s expertise from stretched to meet huge demand our Honey & Wild garden and for its products, including the gift décor range.”
For more information visit: www.woodlodge.co.uk Harrogate show stand: Hall M, Stand M24 Spring Fair show stand: Hall 6, Stand 6A60
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