Ashleigh & Burwood

Life In Bloom

Useful & beautiful

Home fragrance experts Ashleigh & Burwood introduce stunning AW21 additions to their Life In Bloom and The Heritage Collection ranges. They also remind us that their Fragrance Lamps don’t just look good, but also fulfi l a very particular purpose that’s very relevant in these Covid times

The Ashleigh & Burwood team have been very busy during the past 18 months or so, building on the success of key ranges that are already really popular with retailers and customers alike, and increasing awareness of their iconic Fragrance Lamps that have been scientifi cally proven to work against airborne bugs.

New additions to Life In Bloom

The British, family-owned company are expanding their Life In Bloom collection for the autumn/winter season. The collection was only launched at the start of this year, but its uptake and sell through has been incredibly strong in the fi rst half , so they expect the latest additions to be welcomed by retailers and shoppers alike. Joining the range of vibrant candles, di users and Fragrance Lamps are two new colourways in rich shades of purple and red to complement the cooler months, paired with the scents of sumptuously spicy Plum & Pomegranate and elegantly fl oral Winter Rose & Jasmine.

In addition to the new fragrances joining the Life In Bloom line up, Ashleigh & Burwood are celebrating the runaway success of the collection’s Floral Reed Di users, featuring real gypsophila fl owers stems, by launching new Flower Refi lls in all six colours. These beautifully decorative Flower Refi lls can be used to refresh a well-loved Life In Bloom Di user, to add a di erent colour dimension that complements the home’s interior to another di user or add a lovely fl oral adornment to a favourite fragrance.

A customer says…

‘Since launching Ashleigh & Burwood across our resorts and day spas at Champneys in 2019, we have had some wonderful guest feedback on the beautiful fragrances and range of products available from candles and reed diffusers to fragrance lamps. ‘This has only been strengthened by the launch of Life In Bloom and The Heritage Collection. With guests spending more time at home than ever before over the past year, we have certainly seen a shift in purchasing trends towards homeware and wellbeing. It has given our guests the ability to recreate our iconic spa experience from the comfort of home with home fragrances being the cornerstone of this. ‘The joyous notes of Life In Bloom have really lifted our spirits and we just love the sophisticated glass vase look of The Heritage Collection. I have confidence in these collections and high expectations for the additional colours and fragrances launching this autumn/winter.’

Purify the air you breathe with Ashleigh & Burwood

The company’s famous Fragrance Lamps don’t just scent our homes, they also help cleanse and purify the air, removing up to 99% of bacteria. Independent laboratory tests conducted for Ashleigh & Burwood confirmed that the Lamps also kill up to 97% of airborne coronavirus.

In short, the Ashleigh & Burwood Fragrance Lamp is effective against bacteria, coronavirus, mould spores and dust mites, with the following proven laboratory results after 30 minutes of exposure to the Fragrance Lamp emissions:

Coronavirus

RCoV-P: 97% inactivation of airborne virus; 60% inactivation of surface virus

Bacteria

■ E.coli: 99% destroyed ■ S.aureus: 99% destroyed ■ E.aerogenes: 99% destroyed

Dust Mites

■ D.farinae: 99% destroyed

Mould Spores

■ S.chartarum: 96% destroyed

They’re also brilliant at reducing common household odours, such as those from dogs, cats, tobacco smoke and food spoilage in 30 minutes. New fragrances for The Heritage Collection

Created in 2019, The Heritage Collection brings the character of a bygone era into the modern age with glamorous Art Decoinspired designs and fragrances created to bring a sense of pure luxury to the home. Joining the collection of candles, di users and more for AW21 are two new nostalgic scents in bold and sumptuous colourways, rich Rose & Golden Leather and verdant Blackcurrant & Cedarwood.

The rich and seductively spicy scent of Rose & Golden Leather is paired with a beautifully warm, glowing golden shade to enhance the mood of comforting opulence. While the new Blackcurrant & Cedarwood fragrance which is rich, fruity and earthy is complemented by an evocative dark berry hue that makes a sumptuous statement in the home’s decor.

Both new scents are available across The Heritage Collection’s product o ering, including in new, Art-Deco inspired glass Scented Candles and Decorative Di user Vessels in a striking new diamond glass design, Luxury

The Heritage Collection

Di user Refi lls and Reed Di user Gift Sets.

The two fragrances will also introduce a new product format to the collection - beautifully gift packaged Fragrance Lamp Gift Sets. These sets present The Heritage Collection’s swirling, jeweltoned glass Fragrance Lamps in gold and purple and Lamp Fragrances in Rose & Golden Leather and Blackcurrant & Cedarwood packaged together in a format that is ideal for gifting and the Christmas season.

With these latest add-ons The Heritage Collection continues to grow and provide shoppers heart-warming nostalgic scents, vintage style statements and luxurious gift options through the autumn and winter months.

Get in touch!

Call: 01932 267060 | Email: COT@ashleigh-burwood.co.uk Visit: Explore the new products in Ashleigh & Burwood’s virtual showroom www.TheHouseOfAB.com