GT COVER STORY: Ashleigh & Burwood
Life In Bloom
Useful &
beautiful Home fragrance experts Ashleigh & Burwood introduce stunning AW21 additions to their Life In Bloom and The Heritage Collection ranges. They also remind us that their Fragrance Lamps don’t just look good, but also fulfil a very particular purpose that’s very relevant in these Covid times
T
he Ashleigh & Burwood team have been very busy during the past 18 months or so, building on the success of key ranges that are already really popular with retailers and customers alike, and increasing awareness of their iconic Fragrance Lamps that have been scientifically proven to work against airborne bugs.
New additions to Life In Bloom The British, family-owned company are expanding their Life In Bloom collection for the autumn/winter season. The collection was only launched at the start of this year, but its uptake and sell through has been incredibly strong in the first half , so they expect the latest additions to be welcomed by retailers and shoppers alike. Joining the range of vibrant candles, diffusers and Fragrance Lamps are two new colourways in rich shades of purple and red to complement the cooler months, paired with the scents of sumptuously spicy Plum & Pomegranate and elegantly floral Winter Rose & Jasmine. In addition to the new fragrances joining the Life In Bloom line up, Ashleigh & Burwood are celebrating the runaway success of the collection’s
24 Gifts Today
Floral Reed Diffusers, featuring real gypsophila flowers stems, by launching new Flower Refills in all six colours. These beautifully decorative Flower Refills can be used to refresh a well-loved Life In Bloom Diffuser, to add a different colour dimension that complements the home’s interior to another diffuser or add a lovely floral adornment to a favourite fragrance.
A customer says… ‘Since launching Ashleigh & Burwood across our resorts and day spas at Champneys in 2019, we have had some wonderful guest feedback on the beautiful fragrances and range of products available from candles and reed diffusers to fragrance lamps. ‘This has only been strengthened by the launch of Life In Bloom and The Heritage Collection. With guests spending more time at home than ever before over the past year, we have certainly seen a shift in purchasing trends towards homeware and wellbeing. It has given our guests the ability to recreate our iconic spa experience from the comfort of home with home fragrances being the cornerstone of this. ‘The joyous notes of Life In Bloom have really lifted our spirits and we just love the sophisticated glass vase look of The Heritage Collection. I have confidence in these collections and high expectations for the additional colours and fragrances launching this autumn/winter.’ Samantha van Gemert, Retail Buyer for Champneys Health Spa
