Exhibition Ambiente
“HoReCa will continue to be a focus topic of Ambiente” The HoReCa hall at Ambiente 2020 proved itself a rip-roaring success, so much so that its return in 2023 is hotly anticipated. Thomas Kastl, director dining, tells us how hospitality will take centre stage… Thomas, is HoReCa a major focus for Ambiente 2023? After the great success in 2020, HoReCa will continue to be a focus topic of Ambiente and will be centralised in its own hall. A large number of national and international HoReCa companies will show the world in Frankfurt which topics, projects and also challenges have moved them in the past two years. In its HoReCa section, Ambiente presents the entire front-of-house variety and, for example, provides decisive answers to tomorrow’s hospitality trends at the HoReCa Academy. Whether innovative catering
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concepts or furnishings for large projects - in Frankfurt, hospitality buyers gain deep insights and pioneering prospects as well as an overview of developments in design and the market.
Will Hall 6.0 still be the heart of hospitality at the show? Hall 11.0 will be the new home for HoReCa from next year onwards. We are further expanding this area, both in terms of space and thematic diversity. The new location in the West section of Messe Frankfurt offers many new advantages for visitors – a
Hall 11 will be the HoReCa Hall at Ambiente 2023 with expanded display areas and even more exhibitors. 38 TABLEWARE INTERNATIONAL: HoReCa
“Visitors will be able to experience with all their senses what moves the HoReCa industry”
short distance from Halls 9 and 12, the HoReCa hall will in future act as a perfect link between the Table product group in Hall 12 and the Kitchen, Accessories & Baking product group in Hall 9. This will result in short and efficient distances for ordering and buyers will be able to pick up trend impulses from related product ranges in addition to their core assortments.
Is the HoReCa Academy still going to be a focus? Yes, we will again have a HoReCa Academy at Ambiente 2023 and cordially invite trade fair participants to take part in the lectures and discussion rounds with renowned industry experts next February. The HoReCa Academy will also take place in Hall 11.0 and thus once again in the immediate vicinity of the exhibiting companies that use HoReCa as a distribution channel. In 2020, the very first HoReCa
