KitchenWare INTERNATIONAL
August 2022
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FROM THE MOST ESSENTIAL BAKING TRAYS TO THE FANCIEST COOKING GADGETS
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Fermentation jars, plunger and kitchen tongs NATIVO
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GEFU – Discover Culinary Artistry. www.gefu.com
Fermentation set NATIVO 4 pcs. Into the glass: pickling healthy vegetables and preserving them is very on trend. DIY fermenting with NATIVO makes this a doddle! The practical fermentation jar and the clever Ferment Vent System allows sauerkraut, aromatic kimchi, tasty gherkins and sour and crunchy carrots to be made quickly and safely. • consists of 1.000 ml fermentation jar with lid, weight, plunger and tongs • including recipe booklet • lid with Ferment Vent System • with open valve it is suitable for the fermentation process, and with closed valve for odourless storage in the fridge • clean handling - no refilling necessary • stackable to save space • all components are dishwasher-safe except for the plunger • borosilicate glass / glass / plastic / high-grade stainless steel / beech wood
Fermenting jar NATIVO 500 ml, 1.000 ml, 1.500 ml
Fermentation tongs NATIVO Safe and convenient: these tongs allow the NATIVO glass weight to be placed effortlessly onto the ferment and later removed again, without getting hands wet. Particularly practical: the tongs can also be used to easily and safely remove the ready fermented vegetables from the jars.
Fermentation plunger NATIVO The beautifully designed plunger is held securely in the hand and provides precisely the right amount of pressure to pound and compress the raw vegetables in the jar for the fermentation process.
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HEALTHY COOKING
CONTROLLED COOKING
1 CONCEPT
3 COOKING METHODS
HEALTHY COOKING
SIMPLE AND FAST
BIOME preserves until 100% of vitamins, antioxidants, and mineral salts. www.cristel.com
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1 COOKWARE, 3 WAYS OF COOKING: • Steam Cooking – uses gentle steam at less than 95˚C • Gentle Cooking – use the 5-ply saucepan to master gentle cooking using the thermometer • Mixte Cooking – combine both methods for more freedom in the kitchen
BIOME conserves until 100% of vitamins, mineral salts and antioxydants. Our BIOME concept fully embodies our healthy cooking know-how. By respecting the quality of the food you are cooking, you can gain health and energy benefits while also preserving the environment thanks to our choice of responsible manufacturers. With BIOME, you can preserve the most vital part of food–the vitamins, nutrients and mineral salts you need on a daily basis. Nutrients are what our body needs: ■ Vitamins are vital and help combat some diseases. Each vitamin plays a very specific role. For instance, Vitamin C helps the body defend itself against viruses and helps with wound healing. ■ Polyphenols are antioxidants; they help limit cell ageing. They play an essential role in preventing cancer and some cardiovascular and inflammatory diseases. ■ ost nutrients cannot be produced by our bodies. This means that they must come from our diet. Cooking food in a way that preserves nutrients is essential to our health. CRISTEL created BIOME so you can cook in a way that respects all of these nutrients, for dishes that are both good for you and delicious, by controlling your cooking temperature for your well-being. AVAILABLE IN 2 DIMENSIONS : 20 cm - 2 - 3 people | 24 cm - 4-6 people www.cristel.com
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Kitchenware Team
KitchenWare INTERNATIONAL
EDITOR MAIREAD WILMOT mairead@lemapublishing.co.uk
PUBLISHER PAUL YEOMANS pyeomans@lemapublishing.co.uk
MANAGING DIRECTOR MARK NAISH mark@lemapublishing.co.uk
CHAIRMAN MALCOLM NAISH malcolm@lemapublishing.co.uk
PRODUCTION DIRECTOR PAUL NAISH paul@lemapublishing.co.uk
Published by Lema Publishing Ltd. 1 Churchgates, The Wilderness Berkhamsted Herts HP4 2UB Tel: 00 44 (0) 1442 289930 www.kitchenware.international
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F
rom exciting developments with the Mason Cash brand, through to updates on what Lifetime Brands Europe will be delivering with its new season assortment, this issue of Kitchenware International is brimming with fresh content. First is our front cover owners Lifetime Brands Europe, who boast a stellar collection of kitchenware brands from MasterClass through to KitchenAid and La Cafetiere, and have launched well over 100 products for A/W ’22. Claire Budgen, commercial and marketing director, gives us a snapshot of what retailers and buyers can expect to discover. One of the big hitters this season is most definitely food storage, particularly as shoppers become more savvy and look to cut down on food waste. They have added three new items to the MasterClass Eco Snap Smart Storage collection, which was launched in the Spring, due to popularity, add to that
six colourful new KitchenCraft statement storage sets. See more on page 14. We also interview Mason Cash’s brand manager Rachel Dunleavy who fills us in on the exciting new additions to the Mason Cash range. In particular, Mason Cash has invested in its social media and marketing which is paying dividends with activations such as the Mason Cash and Me campaign which launched in August. Turn to page 20 to learn more. We also look at the trend toward floral pieces on page 18, highlighting just a few accent pieces for the kitchen. We also look at kitchen knives on page 12 and bakeware on page 24. You’ll also find a review of Exclusively (page 28) which took place in June and an interview with wholesale marketplace Joor’s global director of sales Mark Bergadon (page 26).
Our front cover owners Lifetime Brands Europe, boast a stellar collection of kitchenware brands from MasterClass through to La Cafetiere
Mairead Wilmot
CONTENTS 8
News
20 Interview: Mason Cash
10 Product news
22 Viewpoints
12 Category: Kitchen knives
24 Category: Bakeware
14 Cover story: Lifetime Brands Europe
26 Interview: Joor on the homewares market
16 Retail – The Butler’s Pantry
28 Review: Exclusively
18 Trend: Focus on floral
News General
GEFU to showcase
fermentation range at Maison & Objet GEFU will showcase Nativo, its fermentation assortment, at the upcoming Maison & Objet. GEFU will be present in Paris (hall 3 | booth B50-D49) with the on-trend fermentation range which makes pickling and preserving vegetables easy. The practical fermentation series with a clever ferment vent system allows sauerkraut, aromatic kimchi, tasty gherkins and sour and crunchy carrots to be made quickly and safely. The company will have a broad series of products represented at September’s Maison.
Whitby & Co
distributes German brand Petromax Outdoors goods and housewares specialist Whitby & Co now distributes premium German brands, Petromax and Feuerhand. With a history that goes back over a century, the Petromax Group is one of the leading German manufacturers of cooking and lighting equipment. Whitby has taken the exclusive UK and Ireland distributorship with immediate effect to cover the majority of products from Petromax and Feuerhand which focus on fire and light, grilling and outdoor cooking. Commenting on the arrival of the new brands in the line-up, Whitby & Co managing director Phil Ellwood said it was a perfect fit, not only in terms of product but also company ethos. “The Petromax philosophy is rooted in tradition, innovation and quality and that absolutely chimes with our ethos at Whitby & Co,” said Phil. “The products are exceptional quality.”
Fiskars Group and Outokumpu join forces Fiskars Group is the first company to make use of the new Circle Green stainless steel produced by Outokumpu, a global stainless steel manufacturer. The Outokumpu Circle Green stainless steel is a new product line made from emission-minimised stainless steel, with the lowest carbon footprint in the stainless steel manufacturing industry – 92 per cent smaller compared to the global average. This stainless steel will be used in Fiskars branded cookware products made at Fiskars Group’s Sorsakoski factory in Finland. Pictured right is Nathalie Ahlström, president and CEO, Fiskars Group with Heikki Malinen, president and CEO, Outokumpu.
Did you know? All of Scanpan’s suppliers are a bound by a Code of Conduct which ensures everyone meets their standards and requirements in responsible business conduct – that being working conditions, safety, environment, health and quality. 8 KITCHENWARE INTERNATIONAL
Samuel Groves continues to reduce carbon footprint Samuel Groves has committed to reducing its carbon footprint, investing in LED lighting which requires less energy along with improved quality of light for staff. Throughout 2022/ '23 Samuel Groves is investing in green energy with solar panels which will provide at least 30 per cent of the power used by the company. This will significantly reduce their greenhouse emissions. This will bring the British manufacturing company closer to becoming a carbon neutral / net zero company. In addition, the company is expanding its customer service team, which will be headed up by Sharon Haynes, Samuel Groves' business manager.
Trend corner From black through to white, monochrome products are perennially popular. We shine a spotlight on the perfect monochrome products Stelton The popular BOX-IT series designed by the German design duo Jehs & Laub comes in stylish white and black and comprises bread boxes, butter boxes and knife blocks, which add an elegant and pure look to the kitchen table. www.stelton.com
Built Mealtimes on the move just got a whole lot more practical. This BUILT lunch cool bag features a powerful insulation layer, which keeps snacks fresh and cool for around three hours. With a showerproof exterior, it's ideal for all year use. www.lifetimebrandseurope.com
Scanpan TO GO by Scanpan is a range of stainless steel, powder coated vacuum products. The range includes drinking and serving bottles, cups and tumblers as well as a French press coffee maker and a travel mug with one-click opening. The black and white vacuum products will match your monochrome décor perfectly. You can choose between 24 colours. www.scanpan.eu
KITCHENWARE INTERNATIONAL 9
News Products
GEFU showcases new vegetable slicer
GEFU has introduced a new must-have vegetable slicer to its Stando assortment. Perfect for chopping fruit and vegetables in an array of styles – from julienne to standard slices – the piece boasts a safety guard to protect fingers. Rather than the fruit or vegetable moving, it’s the cutting unit itself with its exchangeable cutting plates, meaning fingers don’t come into contact with the razor-sharp blades. There is also a keepfresh lid for the collection container. www.gefu.com
Sustainable cookware
Out and about
with Stelton
From Samuel Groves come impressive new high-performance Carbon Steel cookware which boasts robust performance and has superb thermal properties. With outstanding performance on all hobs – think agas, ovens, BBQs and open fire – it heats rapidly and offers an even temperature across the surface with no hot spots. The more the pans are used, the better they get as the seasoned patina (an easy-release surface, that makes the cookware virtually non-stick) develops. There is a comprehensive range of pans – from traditional frying pans to a melting pot, paella, balti and a choice of griddles. www.samuelgroves.co.uk
Stelton’s new Picnic vacuum flask and baking tin is ideal for using out and about. The Picnic vacuum flask keeps drinks hot for 11 hours or cold for 22 hours. Coming with four cups in different shades, these are made from PBT plastic which means they won’t break if you drop them – perfect for families with small children. Picnic was designed by Unit 10 design. www.stelton.com
Meet Sambonet’s very extra table pliers Sambonet’s Extra Cutlery table pliers is a rulebreaker – the piece has been designed to be used in addition to, or even in place of, your traditional cutlery set. Perfect for serving appetisers and desserts, or for a home buffet, the table pliers is a neat hybrid of a tongs and a chopsticks, coming in two finishes, steel and PVD gold. Most certainly a talking point in the kitchen! www.sambonet.com
10 KITCHENWARE INTERNATIONAL
New eco-friendly
2-in-1 kettle
Household appliances brand Laica has launched Dual Flo – a 2-in-1 kettle and automatic hot water dispenser. Combining the utility of a standard kettle with the one cup capability of a hot cup machine, the new Dual Flo kettle, powered by Strix technology, is an innovative twist on kettle technology which only boils the amount of water required, offering consumer
On-trend fermentation set from Kilner
convenience, speed and sustainability through water and energy waste reduction. The 2-in-1 functionality of the LAICA Dual Flo means you can boil up to 1.5litres of water like a conventional kettle, or boil and dispense between 150-250ml in just 45 seconds for one hot drink at the touch of a button. www.laica.com
Did you know?
In the UK, it is estimated that approximately 70 million litres of water are wasted a day by overboiling the kettle, equating to around £2 million a day spent on unnecessary energy costs.
With fermentation continuing its rise to the top of on-trend home baking habits, Kilner’s Fermentation Set allows an easy way to create large batches of delicious, fermented foods – think sauerkraut, kimchi, pickles and more. This generously sized jar has a capacity of 5 litres – ideal for fermenting a large quantity and then decanting into small jars to store for later. The silicone lid with an airlock allows gas to be released but does not allow air to enter the jar during the fermentation process. The piece is packaged in a full-colour gift box with recipe and instruction booklet, ideal for gifting. www.rayware.co.uk
Twice as
good Microplane has introduced its Gourmet Series Dual Blade Grater to retail. Designed with both the professional chef and home cook in mind, the ultrasharp Dual Blade Grater features a USAmade stainless-steel blade that quickly and effortlessly cuts through hard and soft foods without ripping or tearing. The expansive cutting surface offers ample grating space to make fast work out of zesting citrus, grating potatoes,
carrots, onions, cheese and more. The Fine blade side of the tool is ideal for grating all types of citrus peel, leaving out the bitter pith, as well as hard spices for adding subtle or robust flavours to recipes. The larger Coarse blade side of the tool can easily grate soft cheeses, as well as carrots and other root vegetables, fruits, even chocolate!
Shaken not stirred with Ravenhead’s martini set
www.microplane.com
www.raywear.co.uk
Kitchen parties have never been easier than with Ravenhead’s Entertain Cocktail Set, designed for someone who loves martini cocktails. The set has all the items needed to make a great martini with two saucer glasses, two shot glasses, a stainless steel cocktail shaker, two stainless steel olive sticks and a recipe card.
KITCHENWARE INTERNATIONAL 11
Category Kitchen knives
Robert Welch
Cutting
Robert Welch Designs Signature kitchen knives have been carefully designed for purpose and manufactured to the highest standards. The multi award-winning Robert Welch Designs Signature kitchen knife collection was developed with professional chefs and is designed for purpose and practicality. The complete collection includes knives of all types and for every application to ensure simple selection of the right kitchen knife for the job at hand and easier food preparation. The specially hardened, high-quality, German stainless steel used for our Signature knives is durable, easy to clean and maintain. All Robert Welch Designs kitchen knives are supplied with a lifetime guarantee. The kitchen knife block sets and storage are designed to be as aesthetically pleasing as they are practical and have been carefully chosen to ensure easy selection of the right knife for the right task, all within easy reach. The wide selection of kitchen knife block sets and storage includes award-winning designs, effective space-saving solutions, integrated or handheld knife sharpeners and knife sets from the Signature knife range, developed with professional chefs. www.robertwelch.com
edge design
Scanpan knlndustrie
The right set of kitchen knives makes for a joyous cooking experience – we highlight some market leading options for buyers
Tramontina
Did you know? In recent impartial standard tests, Scanpan’s Classic and Classic Steel kitchen knives achieved the highest possible rating – excellent – in both sequences of the tests.
From Tramontina, the uber stylish Black Collection Knives, with a dark rustic aesthetic, beautifully complement the barbeque culture for which Tramontina are renowned. The Black Collection Knives – part of the wider Black Collection containing an outstanding array of barbeque items – feature seven expert pieces; a 6” boning knife, 8” and 10” meat knives, a 10” butcher’s knife, a 12” slicing knife and a 7” cleaver. The distinctive style is based around the black oxide coating of the high-quality stainless-steel blade, which, as well as providing an element of non-stick, gives a darkened tone and enhances the characteristic appearance, without compromising on quality. Sculpted handles, which feature distinctive stainless-steel rivets, are made from FSC certified wood with a coating which darkens the wood to intensify this rustic style. www.tramontina.com 12 KITCHENWARE INTERNATIONAL
Scanpan’s Classic and Classic Steel knives are not only razor sharp when they are brand new – they also stay sharp for a remarkably long time. This impressive result is the culmination of the implementation of the latest technology and the skilled work done by specially trained staff. The Classic knife series from Scanpan is for anyone who wants to combine a functional design with a visually appealing and eye-catching look. And the uncompromising quality makes the kitchen knife series a lifelong companion in the kitchen, and a true henchman when users need to chop, cut and prepare meals. www.scanpan.eu
Viners The Viners Elite Assure 7-piece Knife Block Set has been developed for the more discerning cook along with experts in the catering industry. Maintaining the Assure range’s distinctive squared-tip and supreme performance, the taper ground blades are crafted from premium German stainless steel with a high-carbon content to maintain a sharper cutting edge. www.rayware.co.uk
AW22
OVER 100 NEW PRODUCTS
Be ready to be inspired. Innovative and fresh, discover your next bestsellers for the upcoming season and beyond. Visit www.kitchencraft.co.uk for further details or please book an appointment to visit our Birmingham showroom by calling 0121 604 6000
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Cover Story Lifetime Brands Europe
On brand launches
Masterclass
From Masterclass to KitchenAid, Claire Budgen, commercial and marketing director, Lifetime Brands Europe, tells Kitchenware International about the company’s new launches “This summer Lifetime Brands Europe launched over 100 new products that reflect consumers are embracing their own hybrid mix of cooking for convenience, with an increased appetite for more varied dining experiences at home. This recognition and then observations into consumer wants from Lifetime Brands’ buying and trend teams formed the foundation of the company’s Kitchen Tools and Tactics trend. With the fast-approaching baking season we believe we are in a strong position
to support our retailers. New Masterclass tools are set to unlock the endless opportunities that come with baking and cooking at home, equipping consumers with the best tools, so they can bake and make. Designed with smart finishes and functions, the ergonomic stainless-steel handles are made for comfort and durability and with either silicone or nylon heads they are contoured and flexible. Better still they are ideal for cross-sell with our award winning and bestselling MasterClass bakeware range.
La Cafetiere
On KitchenAid To extend our range of tools further we added four new products to the iconic KitchenAid collection. Each one boasts the style and quality expected from this revered brand. Firstly, four pinch bowls perfect for prepping and staging ingredients, each one features clear plastic covers to easily identify contents. To assist with prepping further there is the Mezzaluna, designed to chop garlic or herbs easily and efficiently. As we know KitchenAid leaves no stone unturned and with the new egg slicer there really is a tool for everything, great for slicing soft cheeses and mushrooms also; the sleek contemporary design and colour complements any kitchen.
Then last, but not least, there is the durable and resilient maple wood rolling pin. Lightweight for precision and maneuverability, it is superb for flipping and transferring dough with ease, the tapered design helps cover more area for quicker results.
On La Cafetiere But newness is not limited to tools. Creating cafe culture moments is
Did you know?
Lifetime Brands Europe launched more than 100 products for A/W ’22. 14 KITCHENWARE INTERNATIONAL
Fact!
The Eco Snap Smart Storage containers are made from recycled water bottles.
Artesa cheese knives (top) and (below) a tea pot from The Nutcracker Collection
MasterClass
“We believe we have curated a collection of new best sellers for the upcoming autumn/winter season and beyond” what we enjoy to do most and the innovative Verona espresso maker, from La Cafetiere, is a must-have for any enthusiast’s kitchen. Cleverly designed to make barista-style coffee easy and exciting, the pots combine a robust aluminium base with a heatresistant borosilicate glass top chamber - allowing you to watch the coffee bubble and brew! Visually impressive, the Verona is induction safe, with five on-trend colours to choose from. Knowing how serious consumers are about brewing and the standards they have come to expect, enter the Gooseneck Coffee Pour Over Pot, this allows for more control over pouring and ultimately a more balanced flavour. Better still it is easy to merchandise with current lines. There are several other new complementary products in the La Cafetiere range to also inspire and drive sales.
On the festive season Then with the golden quarter just around the corner our serve and dine newness allows consumers to ‘Unite and Share’ during Christmas and beyond.
The new BarCraft, Artesà and The Nutcracker collections are packed with products that are a pleasure to have around the home, with unique designs and distinct trend colours for real stand-out, particularly during the entertaining and festive periods.
On food storage Lastly, all of our products have been designed with sustainability in mind. Be it usage, materials or even packaging. We fully appreciate how important this is to the consumer and the impact this has on the buying decision. We all love food but hate waste. Food storage and reducing waste is key at present and to meet this demand we have launched some new storage options. Firstly, Eco Snap Smart Storage containers are the antidote to food waste. Made from recycled water bottles these are fridge, freezer, microwave and dishwasher friendly they appearlike crystal clear glass, but amazingly won’t break or crack – these are ultra-durable with eco snap lids, they’re food wastes worst enemy. We
have added three new items to the collection, which was launched in the Spring, due to popularity. Countertop solutions and ondisplay storage are really trending right now also, so we have added six colourful new KitchenCraft statement storage sets for that Instaworthy curated effect. Each is made from galvanised powder coated steel bodies for durability, and airtight lids with tight seals to keep ingredients fresher for longer. However, even the smallest of changes can make a big difference; within the BUILT range
we introduced extendable and reusable stainless-steel straws. With plastic straws now banned in many countries there is certainly a demand for this product. We believe we have curated a collection of new best sellers for the upcoming autumn/winter season and beyond, launched at Exclusively Housewares in London we had a very positive response. Customers loved the colours, shapes, breadth of ranges and how the collections complement each other. Customers are already on board and looking forward to receiving stock in only a few months.”
London Pottery
TABLEWARE INTERNATIONAL 15
Retail The Butler’s Pantry
Heart of the Community Jamie Butler went from running a kitchen and homewares business from a retro-inspired truck that became a well-known attraction at a farmers’ markets, to owning a much-loved store that has community firmly in its heart. Michelle Hespe finds out more…
Sponsored and organized by The Inspired Home Show and the International Housewares Association (IHA), gia (IHA Global Innovation Awards) is the world’s leading awards program honoring overall excellence, business innovation and creative merchandising in homegoods retailing. For more information about the gia retail program, the cosponsors or participating in gia, contact Piritta Törrö at piritta. torro@inspiredconnection. fi. Additional information on gia is also available online at TheInspiredHomeShow.com/ Awards/gia-Retailing. For more information about The Inspired Home Show and to pre-register for the 2023 Show, taking place in Chicago on 4-7 March 2023, please visit TheInspiredHomeShow.com. 16 KITCHENWARE INTERNATIONAL
Jamie Butler has always been a lover of beautiful and useful pieces for the home and kitchen and built up a career as a homewares buyer. Then in 2013 she followed through on her dream of creating her own business and launched a mobile homewares store in a retro-inspired truck, fully stocked with kitchen tools, gadgets and cookware. The truck is emblazoned with a bold retro illustration of a woman in a full skirt and apron, whisk and cake stand in hand, like the ones featured in a House Beautiful magazine in the 1950s or ‘60s. Soon her truck was a regular sight at the local farmers’ markets in her hometown of Escalon, California. A collaboration with a local gym and bootcamp further expanded the business, filling a niche gap in the
“The gia expert jurors praised The Butler’s Pantry for being a “passion-driven, heart-and-soul store with unique and creative merchandising” healthy preparation and service of food for gym goers and the health-conscious. In 2015, Jamie took the leap and opened a bricks and mortar store in an old butcher’s store that she lovingly restored. Ensuring that the building’s former character was not lost, she retained the typical, white-tiled butchery walls, the old wooden floorboards and even a track on the ceiling where the butchers once used to hang and transport meat across the room.
Jamie also expanded the truck side of her business with a genius stroke – offering a mobile bridal shopping experience. Brides-tobe and their friends can decide on a location and then spend time together, testing and buying products from the truck. It’s a savvy way to take products to the people, while also providing a memorable, novel shopping experience that is most definitely social media worthy. With a muted color palette of
Did you know? Three separate rooms, including a large kitchen and dining area at the back of the store, are used for events – everything from cooking lessons and wine and food pairing to wreath making, calligraphy courses and yoga sessions.
gentle creams, bright whites, pale blues, greens and pinks, The Butler’s Pantry store has a warm feel, adding to the welcoming, homely atmosphere that Jamie’s customers are drawn to. The space has become a buzzing community hub, and with free WiFi and coffee for guests to enjoy at their leisure, it’s not just a store but a much-loved place to relax while surrounded by beautiful products artfully, meticulously curated. The atmosphere and collaborative nature of the company also means that influencers flock to the store and continue to spread word of The Butler’s Pantry. Three separate rooms, including a large kitchen and dining area at the back of the store, are used for events – everything from cooking lessons and wine and food pairing to wreath making, calligraphy courses and yoga sessions. The open plan space also encourages conversation with others at the events, adding to the supportive community feel. The gia expert jurors praised The Butler’s Pantry for being a “passion-driven, heart-andsoul store with unique and creative merchandising.” They also commented that the presentation of products is “beautiful and thoughtful, with the owner’s personal touches and taste shining through in all of the little details.” The judges also noted that Jamie’s displays are always “cheerful, fun and playful – turning every gathering into a celebration,” making it a destination for people seeking positivity in their lives. Social media plays a large part in
2015 the year Jamie Butler established The Butler’s Pantry
The Butler Pantry’s success, and all posts have the same style and feel of the truck and the store – pastel, retro-inspired palettes and the presentation of every single product is thoroughly considered and created to inspire. The posts also offer advice and guidance on how to use products and ideas for gifting. Jamie also works with local bloggers in the community to expand her reach – giving them products to try and in return they tag her in their posts and stories. She also encourages local personalities to come into the store to create live Instagram stories. Jamie sees an immediate response to these collaborations, with people coming to the store looking for the products that they saw featured on social media. There is no end to Jamie’s innovation and the dream has continued to grow with two new stores and soon the expansion of the current store to 1,700 m2 to allow for more products to be displayed in separate sections. In the coming months Jamie is opening a restaurant a few doors down from The Butler’s Pantry. This will give her regular customers – many of them from out of town who have travelled far – a special space where they can relax,
Fact! Jamie has also opened Poppy On Main – a gift store aimed squarely at a younger crowd because she felt there was nowhere for this demographic to go. and of course, see, feel and taste “The judges dine products from The Butler’s Pantry. Jamie has also opened Poppy On Main also noted – which is a pretty-as-a-picture gift store that Jamie’s aimed squarely at a younger crowd (think pre-teens and up) because she felt there displays was nowhere for this demographic to are always go, hang out and buy products that are sourced specifically with their interests “cheerful, and budgets in mind. Prices are lower than those at The Butler’s Pantry, and fun and Jamie describes the color palette as more playful – vibrant and whimsical with a 1970s feel. Despite the world being in turmoil turning evwhile dealing with the pandemic, wars and struggling economies, Jamie ery gatherButler has excelled at creating places ing into a and spaces where people can go to be meet others, be inspired by celebration,” themselves, homewares, food and cooking, and most importantly, feel a part of a community making it and something truly special. a destinaTo learn more about The Butler’s Pantry, visit tion for peo- www.shopthebutlerspantry.com. ple seeking positivity in Did you know? their lives” Jamie also expanded the
truck side of her business with a genius stroke – offering a mobile bridal shopping experience.
KITCHENWARE INTERNATIONAL 17
Trends Florals
Vibrant moments Beautifully dramatic, this bell-shaped Chinoiserie-inspired coral teapot has been designed by renowned ceramicist and London Pottery’s founder, David Birch. Made from lightweight but durable porcelain, it boasts a generous 1 L (33.8 fl oz) capacity, it makes up to four 250 ml cups. The patented removable stainless steel infuser basket locks the lid in place to prevent it from falling off, while the anti-drip spout protects furniture, tablecloths and clothes from drips. Why not share this lovely loose tea teapot with a friend or loved one? It’s sure to make the perfect present for anyone with a love of vintage charm.
Lifetimebrandseurope.com
To the meadow!
Fabulous for
florals
As a rule, florals walk a thin line between twee and chic – it very much depends on the motif. For kitchenware, botanic and floral patterns bring a burst of freshness into a room which can often be overcome with functional items. We highlight some products for retailers which make great buying options…
Beautiful botanics The Typhoon Botanics set of two cake tins is perfect for storing fresh bakes. With a lovely flower-printed design, this set comes with a medium and large tin for extra storage that can be neatly nested on top of each other. Made from tin to keep contents fresh, this set helps to save space and looks beautiful in any afternoon tea setting or kitchen.
www.rayware.co.uk
Stylish storage
From T&G, the Cottage Garden ceramic storage range is bolstered by beech wood serving boards and utensils is the perfect floral trend this season. Each ceramic storage piece has a beautiful British blooms design with a hint of a bee or dragon fly and the sustainable FSC wood kitchen accessories are lasered with fine bee and butterfly laser etched detailing, lovely floral accents for the kitchen and home. The range designed by T&G is inspired by traditional British blooms and our respect and need to save native flowers and insects.
www.tg-woodware.com
18 KITCHENWARE INTERNATIONAL
The Price & Kensington Meadow range brings floral to the table. Featuring dried floral motifs in a hand-painted style, the collection includes cutlery, cake plates and a two-tier cake stand, perfect for serving cakes and pastries. Other items in the range include a tea for one, a charming gift set and cake tins, which all make for a perfect gift.
www.rayware.co.uk
4-7 MARCH 2023 | CHICAGO, USA
TheInspiredHomeShow.com
CHICAGO
Interview Mason Cash
Enhancing an icon
The innovative kitchen measuring jug is a bestseller for Mason Cash
Mason Cash has had a glow up. While the brand is rich in heritage – the Cane Mixing Bowl needs no introduction – they are now delivering a rejuvenated assortment of kitchenware in a myriad of new colourways and motifs, all supported with well-considered social media and marketing campaigns. Brand manager Rachel Dunleavy tells Kitchenware International more… While Mason Cash is a real heritage brand, it has had somewhat of a glow-up recently, the Nautical and In the Forest collections for example – tell us about that. Mason Cash will forever be synonymous with its true design icon; the Cane Mixing Bowl. When we first designed our In the Forest collection, we wanted to retain all the great features of our design classic, while offering our customers something new and unique. The embossments that you see on both collections were originally hand-carved into moulds by skilled craftsmen and the delicate artistry in these pieces is truly exceptional. In addition to the delicate embossments, we have added sumptuous colour palettes that
both excite the customer and sit comfortably in their existing kitchens.
When we hear Mason Cash, we automatically think baking and mixing bowls, but there is more to the brand, how do you communicate that with buyers, retailers, and consumers at large? Mixing bowls are at the heart of our brand but our story doesn’t stop there! We aim to connect with our consumers through various platforms to empower them to create delicious bakes with our beautiful, quality kitchenware. We communicate this to our retailers and consumers through stunning lifestyle imagery, trade and consumer websites, and social media. We have recently branched
Did you know?
Mason Cash will launch its new collection In the Meadow in spring 2023. 20 KITCHENWARE INTERNATIONAL
out into creating more video content which we have published on our new Tik Tok account and Instagram reels. By showing the product in use in the kitchen, we feel that the consumer can connect more easily with the product’s unique selling points. Recently, we exhibited at the Exclusively Housewares Show in London. This was a fantastic opportunity to really interact with buyers and showcase new and existing product lines. We have a huge product range besides mixing bowls such as dinnerware, cake decoration, storage and petware - Mason Cash has a broad product offering!
What new products can we expect from Mason Cash? For Spring 2023, we have an exciting new collection launching entitled In the Meadow. Inspired by the recent trend of botanical patterns, we have developed a beautiful collection with our unique embossment design in an inviting colour palette, including
soft lemons, lilacs, and deep pinks. Each piece has its own floral embossed motif including daffodils, daisies, roses and tulips. We exhibited our new collection as a sneak peek at the Exclusively Show and it turned out to be a real showstopper!
Tell us about the Mason Cash & Me campaign which is about to launch? Like many of our customers, my story with Mason Cash started many years ago. My first memory of baking was with my grandmother as a young child, some 30 years ago. Her huge mixing bowl lived on top of the fridge and when she reached for this bowl, we knew we were in for a treat! It didn’t matter that my six-year-old fingers were clumsily making pastry that she could make so efficiently, it was the time we had spent together that was the lasting memory. For many, their first memory of the Mason Cash Mixing Bowl is a similar story to my own, and
200+
the number of years Mason Cash has been produced. through our upcoming Mason Cash and Me Campaign, which is launching in August, we will be spotlighting a series of real-life bakers, who will be sharing their own stories and memories, and baking their favourite recipes in their own kitchen. This campaign is aimed to inspire and encourage the nation to start their own love affair of baking with Mason Cash.
What is Mason Cash’s bestselling product – outside of the mixing bowls? The best-selling product outside of our Mixing Bowl range is our innovative kitchen measuring jug. Featuring flattened dimples on the outer profile so that the jug can sit steadily on the worktop while being able to whisk ingredients, it includes a handy measurement indicator for ingredients. Our innovative kitchen range is popular with consumers because it delivers smart solutions for the day-to-day kitchen. Each item within the range has a traditional function with a modern twist that brings either dual function or improved performance.
The Grey Colour Mix bowls
And in terms of the recent collections – Colour Mix, Nautical, In the Forest – which of those are resonating strongly with buyers? Our new green and grey Colour Mix Bowls have had a great reaction from customers. Both colourways have been designed to sit back into a more contemporary kitchen while still maintaining all the great aspects of our design classic. The classic green mixing bowl evokes a deep sense of nostalgia, especially when teamed with our Heritage range, and the grey mixing bowl is neutral yet balanced, and sits perfectly with our Innovative Kitchen collection, further boasting its versatility in the kitchen.
How important is it to brand identity that you maintain the link to baking while also extending your reach into other categories, such as tabletop? Like most great heritage brands, it is vital that we evolve. Mason Cash has been at the heart of kitchens for over 200 years, and we continue to expand and grow our ranges, always putting the customer’s
Fact!
Mason Cash has strong distribution channels all over the world including America, Europe and Australasia.
The popular In The Forest collection is being expanded for A/W 22
needs first. We offer a diverse range of products from ovenware to dinnerware right through to baker’s tools and innovative cooking utensils. Each range is thoughtfully designed to inspire the baker to confidently enjoy creating and innovating in the kitchen. Whether mixing a recipe in one of our striking bowls or setting a beautiful table for family dinners with our dinnerware, Mason Cash has every eventuality covered.
Finally, what can we expect from Mason Cash in the near future? For Autumn/Winter 2022, we have expanded our much-loved In the Forest range. We have designed and developed beautifully embossed mini bowls. The autumnal colour palette has been designed to seamlessly partner with the coordinating mixing bowls within the collection. These useful bowls are great for prepping baking ingredients and act as pinch pots, dip dishes or dessert dishes. Another addition to this range is our new round server platter, perfect for serving those marvellous bakes. Set in a woodland sage green glaze, the intricate embossment features a blush of robins and will certainly be a showpiece on any kitchen dresser. The flat surface and shallow rim of the plate allows versatility to serve most types of food, especially a classic Victoria Sponge.
Mason Cash and Me This August sees the launch of the Mason Cash and Me campaign which will spotlight a series of real-life bakers each sharing their own stories and memories of the brand while baking their favourite recipes in their own kitchen. “This campaign is aimed to inspire and encourage the nation to start their own love affair of baking with Mason Cash,” Rachel tells us. KITCHENWARE INTERNATIONAL 21
Viewpoints Opinion From trends to tradeshows, we find out what is happening in the industry
Kitchen talk Claire Budgen, Commercial and marketing director, Lifetime Brands Europe What trade shows will you be attending and why are they important to your company? We are excited to announce that we will be attending Maison & Object, in Paris. This show is fundamental to meeting a variety of retail stores both within the French market and to the broader European market in some instances. We have always had such a great response from visitors during the show, it has certainly been instrumental in showcasing our key brands right for this market. We will be featuring our AW22 new products alongside all key brands. Trade shows such as this are focused on attracting a broad spectrum of retail customers and therefore allows us to stay connected with the market and build personal relationships. We love nothing more than our customers seeing the products right down to the smallest of design details and being able to feel the quality for themselves. Also, with an 80 sq m stand we are able to display and merchandise our products to full effect. We look forward to welcoming all on stand D50/E49 Hall 3! What products are trending in kitchenware? We all love food but hate waste! Food storage to help prevent waste is really trending right now. The MasterClass Eco Snap Smart Storage containers are the antidote to food waste. Made from recycled water bottles which are recycled at the molecular level to create a plastic that’s better than brand new. Fridge, freezer, microwave and dishwasher friendly they appear like crystal clear glass, but amazingly won’t break or crack, these are ultra-durable with eco snap lids. How do you marry form with function in your kitchenware products? Although we celebrate great design all our products are made with a particular function in mind. There’s no point in just looking good. Enter the La Cafetiere Pisa, this glass French press takes away all the trouble of making the perfect cup. When you send the La Cafetière embossed plunger down, you’re going to get a deliciously smooth brew that’s pure. It features a fine mesh filter which extracts maximum flavour from your coffee grounds. And it also traps them, so they don’t reach your cup.
Lee McDonagh, MD, Samuel Groves What products are trending in kitchenware? Samuel Groves is seeing continued growth in their cookware ranges, in particular their Britannia Cast Iron cookware which is manufactured in the UK with 70 per cent recycled material. Voted number one by Ideal Home, and Expert Reviews. The reason it’s performing so well is its ability to perform on all hobs and withstand the rigors of BBQ and the open fire, which is trending method of cooking at the moment. Moreover, it’s a superb quality product that’s made to last. In addition, it has the consumer appeal of ‘buy once and use forever’. All Samuel Groves products are designed and manufactured to stand the test 22 KITCHENWARE INTERNATIONAL
Brian Walmsley, Commercial lead, EKO Home What trade shows will you be attending and why are they important to your company? The two key shows for us are Exclusively Housewares and Ambiente. Both offer a high number and great quality of retailers attending: Exclusively, mostly for UK buyers and Ambiente for international. Both events provide EKO with a great opportunity to showcase both our existing range and new products like our lovely new sinkside products. What products are trending in kitchenware? I hesitate to the use the word ‘trend’ for eco-minded products. I’d describe it more as a growing recognition that it is a business fundamental. This includes the growing number of products made of recycled or compostable materials, and products that help people recycle at home. How do you marry form with function in your kitchenware products? By keeping consumer needs at the heart of our innovation process. For example, space efficient, home living is an important, continuing trend, and one that can combine with eco-living, such as the EKO Puro food waste caddy that can be hung over doors or ‘float’ on a wall, freeing up valuable countertop space. It also comes in brushed stainless steel or various colours, in order to match customers kitchen colour scheme. Is there pressure on kitchenware suppliers to maintain the gains made during the pandemic? Yes, absolutely. Cost of living is a very real crisis impacting both customers and retail partners. As a manufacturer, we need to provide genuinely innovative and helpful solutions, for example ones that help customers with cost effective, home cooking and organisation.
of time and are supported by a lifetime guarantee. The finishing touch is that the products are packaged in sustainable recycled packaging, and a hessian storage bag which consumers love. How do you marry form with function in your kitchenware products? We start our product development with understanding what the consumer wants and needs from the product and how we can do that better than our competitors. For example, robustness is required when cooking on BBQ’s and open fires. Existing products were not made in the UK, nor were they made with recycled materials – hence we married all these elements together to launch Britannia, which is cast iron and made in England, with 70 per cent recycled material and a robust battleship build.
Category Bakeware Samuel Groves
Mason Cash
From the highs of a pandemic-fuelled obsession with baking through to a more reserved dedication the art of creating delicious bakes, we feature some must-have bakeware products
Big on bakeware For a period of time, baking became a national obsession. You couldn’t move for banana bread, lasagnes and flans. And during that time, bakeware boomed. It’s been well documented that the homewares sector – and kitchenware in particular – enjoyed a cash injection not seen since. But the public’s interest in baking has sustained itself. Long before a pandemic, there was The Great British Bake Off and Mary Berry – so baking isn’t going away.
“There was a huge surge in making banana bread during the pandemic that’s for sure,” agrees Claire Budgen, commercial and marketing director, Lifetime Brands Europe. “But baking is continuing to be a staple go-to for a broader demographic, it is gender neutral now with a younger section of the market eager to learn and experiment.” Claire adds that while there are “natural peaks and troughs” in sales, bakeware is essentially a must-have. Reassuringly she
MasterClass
24 KITCHENWARE INTERNATIONAL
adds that Lifetime Brands are anticipating consumers will return to baking again. “We’re expecting with the cost-of-living crisis, consumers will be looking to make homemade rather than shop bought to save a little extra.” From the MasterClass range, Claire points towards the classic 1mm heavy duty, non-stick bakeware. The piece has a 20-year guarantee along with the Buy Once Buy Smart guarantee. “It is much better to buy quality than cheap and it’s more eco savvy too. There are variations of this assortment to suit different uses such as our Crusty Bakeware with perforations to cook pastry and dough perfectly..” Another absolute classic bakeware brand is the iconic Mason Cash whose Innovative range is a best seller. The Innovative Kitchen Lasagne Dish is a great option for retailers looking to offer consumers something useable with a unique design feature. Boasting grey and cream glazed stoneware, the dish heats up gradually to give an even distribution when baking and the base features raised areas that act as air vents to allow for better heat circulation.
UK company, Samuel Groves, has seen continued growth for its Mermaid Bakeware ranges. “During the pandemic Samuel Groves certainly enjoyed increased sales of certain products like loaf tins,” MD Lee McDonagh tells us. “But the company is continuing to see growth across the board as consumers choose well built, back to basics, British bakeware.” “Growth is fuelled by a few things,” he adds. “The Mermaid ranges have an inherent natural non-stick which improves age, unlike manufactured non-sticks which age and degrade. There is also the consumer appeal of buy once and use forever – all Mermaid bakeware is designed and manufactured to stand the test of time and has been tried and tested in professional commercial kitchens and supported by a lifetime guarantee. Samuel Groves also has a commitment to reducing plastic, so all Mermaid bakeware is packed in recycled paper bags. Lastly, we support buy manufactured in England, this not only supports UK jobs but reduces the carbon footprint. All these factors are enabling Samuel Groves to gain new retail distribution, which is fuelling growth.”
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Interview Joor
“The initial growth may be evening out, but the industry is strong and innovation will continue to fuel growth” JOOR – the premiere wholesale management platform making its mark on the home sector – is taking its considered approach to digital wholesale into the kitchenware market, as global director of sales Mark Bergadon tells Kitchenware International…
The expert touch Mark, JOOR has recently made inroads into the homeware market, how has that gone for you?
Did you know?
JOOR is an international platform with offices in North America, Europe, Asia and Australia. 26 KITCHENWARE INTERNATIONAL
It’s going well. We are leveraging our contacts and learning a great deal about what brands and the industry needs from us as a digital wholesale ecosystem.
The kitchenware market was one sector which really reaped benefits during the pandemic – has that remained the case, in your experience?
Actually kitchenware has seemed to slow down a bit as consumers are now travelling more. During the pandemic not only did people spend most of their time indoors cooking for themselves, they reignited a love for home cooking and home entertaining. Although there is a temporary softening in the market, the residual impact is good for kitchenware.
How does the kitchenware sector continue to make gains after such a buoyant period?
“Consumers want to touch and feel a bigger ticket item which is why I think the future looks interesting for brick-and-mortar” Other home verticals such as decorative accessories are robust as projects continue to head toward the finish line. Many are turnkey and this means new kitchens and everything that furnishes them. The initial growth may be evening out, but the industry is strong and innovation will continue to fuel growth.
How important is the kitchenware sector to JOOR? Very important. To me personally as well as I began my career in the gadget category. It’s SKU intensive with many stories to tell which speaks directly to JOOR’s core competencies – advanced storytelling and order management.
Retail focus
Neiman Marcus, Harrods, Printemps, Rinascente, and Lane Crawford are just some of the retailers JOOR works with. Are you already working with kitchenware brands? A few and we are in discussions with several more to bring them on the platform.
Is kitchenware something which is bought primarily online or in brick-andmortar stores, in your experience? In general purchasing kitchenware has shifted towards online, like many verticals in Home. The key retailers have made it so easy. However, price point is a factor. Consumers want to touch and feel a bigger ticket item which is why I think the future looks interesting for brick-and-mortar. The hybrid experience is the future and the same can be said for B2B.
We know you are keen to point out that JOOR is an international platform for buyers from all walks of retail life too – expand a little on that. JOOR is truly an international platform with offices in North America, Europe, Asia and Australia. Many brands we are working with also have international offices. We have some amazing retailers using JOOR to plan assortments and drive business such as Neiman Marcus, Harrods, Printemps, Rinascente, and Lane Crawford to name a few. It’s important to keep in mind that JOOR is an agnostic platform. Once on JOOR, a brand can connect and interact with any retailer.
www.joor.com KITCHENWARE INTERNATIONAL 27
Review Exclusively
Fact!
International buying visitors were 25 per cent up on the last show prior to the pandemic.
Will Jones (third from left) with the organising team
Bigger and better With Exclusively 2022 wrapped up for another year, Will Jones – chair of Exclusively and chief operating officer of show owner BHETA, tells us how the event went. Hint… it was a success! “Visitor numbers really exceeded expectations but that’s not the only huge positive to take out of this year’s Exclusively. Big show features – established and new – were very successful too. The trend showcase and trend tours were at their busiest ever with over 250 buyers attending a formal tour or talk. Trend forecasting agency Scarlet Opus set out three key trends – Homestead, Comfort and Escapism / Phygital – and the trends area was viewed by more visitors than ever before. It was also brilliant that so many exhibitors were using trend colours that had been forecasted in previous years by Scarlet Opus, showing that the industry is starting to coordinate and recognise the value of forecasting in practical terms. The outputs demonstrated that on-trend colours, textures and styles can be
used to give complementary products a co-ordinated on-trend look, making buying decisions easier for retailers. They are also being used in support materials such as merchandising and point of sale, giving buyers real confidence in their decision-making. Scarlet Opus predictions were also much in evidence in the styling of stands. Colours were cleverly used as backdrop to make products stand out in an on-trend display, even for products which by their nature aren’t especially colourful - pans being a good example. Another established feature, the Brand Showcase was also massively busy with influencers and print / online / TV journalists from trade and consumer media. It is a perfect space for brands to get media exposure from really big-name national food
Did you know?
There were 130 exhibitors and 300 brands on show at Exclusively. 28 KITCHENWARE INTERNATIONAL
and home magazines as well as hugely followed influencers who have real engagement with consumers. A newer show feature which proved super-popular were the Exclusively wine tastings with celebrity wine pundit, Olly Smith. There were two sessions, and both were fully booked with great feedback. Taking both numbers and content together, I’m not surprised that Exclusively had already had record re-bookings for 2023 before the show had even ended! In fact, well over a third of the hall is already rebooked, which is really gratifying. The Exclusively team puts a huge amount of effort behind all the initiatives, as do the exhibitors and visitors. It all just reinforces what the kitchenware industry does best which is engage with customers, meeting face to face and networking with peers. In fact this is one of the big themes in exhibitor feedback. The real buzz in the hall, perfect in size and location and really easy to navigate over two days, and a space where no one exhibitor can dominate. As the trade association running the show, we want all our exhibitors, big or small, to have a good representation, and as equal a space as possible. Plus, the BDC has an innate design ethos of course and a superb atmosphere. As the pandemic has proved, there is of course a really exciting future in retailing online which continues to grow but it is still only about 20 per cent of kitchenware transactions. If Exclusively proves anything it is the importance of face-to-face
in developing supplier and retailer relationships. Products after all have considerable design-led attributes and are tactile – meaning being able to handle products is key to building a range. There is also the inevitable churn in industry roles over the last few years and this show is a great opportunity for new buyers and new account managers to get together. From this practical sales point of view, all the key retailers came to Exclusively 2022, including great take up from independents and the best ever international results for the Show. International buyer visitors were 25 per cent up on the last show prior to the pandemic and were a truly global mix from Europe to South Africa and beyond. As a result, the Exclusively team has had some really positive and insightful comment from many of the leading suppliers, confirming just how important Exclusively has become to the whole kitchenware industry. With 130 exhibitors and 300 brands on show, Exclusively really is the perfect opportunity for buyers, journalists and influencers to find everything they need. The opportunities to see the latest product, talk to suppliers and gather all manner of excellent content and market intelligence is second to none. Exclusively is a real must for kitchenware buyers.” More information about Exclusively 2023 can be obtained from the BHETA Member Services Team on 0121 237 1130 or on the www. bheta.co.uk, or via the website www.exclusivelyshows.co.uk.
Review Exclusively
Party people!
Exclusively held a wellattended drinks event during the show. Here’s a snapshot of who was there…
Trade talk Exclusively exhibitors reveal how the show went for them... “For me, this was the best Exclusively show to date. There was a great breadth and quality of retailers - with many leading independents, department stores, supermarkets, garden centres, DIY chains & more. For EKO, this created a great opportunity to showcase both our existing range and new products like our lovely new sinkside products. The Brand Showcase was also once again a brilliant focal point for both traditional press and influencers. Well done to all the organisers involved!” EKO Home “This was our first time exhibiting at Exclusively Housewares and it turned out to be a great show for us with a lot of buyers showing interest across our products ranges. Our stand exceeded our expectations. Our new cookware range, Forest, featured in the Trend Showcase and this was a hit with visitors. Made from 100% recycled aluminium, it highlights the company’s ethos to reuse, recycle and to be eco-friendly”. Jomafe “Exclusively Housewares is without doubt the best organised, relevant and successful UK show and it was simply great to be back. It was fantastic to welcome existing and new customers to the stand and with so much positive feedback we are truly excited at the prospects for our line-up of brands and products with our retail partners.” La Rochere from Tradestock “This was the Pebbly brand’s first time on a standalone stand as part of the Tradestock stable and it really turned out to be a very successful show with a lot of interest. The Pebbly focus is to produce uniquely designed kitchen and lifestyle products offering sustainable solutions aimed at reducing food waste to zero, as well as using natural and healthy materials such as glass, steel, bamboo, and organic cotton. This ethos, along with a comprehensive choice of beautifully designed products, is something that more and more buyers are taking on board and buying into”. Pebbly 30 KITCHENWARE INTERNATIONAL
