Interview Joor
“The initial growth may be evening out, but the industry is strong and innovation will continue to fuel growth” JOOR – the premiere wholesale management platform making its mark on the home sector – is taking its considered approach to digital wholesale into the kitchenware market, as global director of sales Mark Bergadon tells Kitchenware International…
The expert touch Mark, JOOR has recently made inroads into the homeware market, how has that gone for you?
Did you know?
JOOR is an international platform with offices in North America, Europe, Asia and Australia. 26 KITCHENWARE INTERNATIONAL
It’s going well. We are leveraging our contacts and learning a great deal about what brands and the industry needs from us as a digital wholesale ecosystem.
The kitchenware market was one sector which really reaped benefits during the pandemic – has that remained the case, in your experience?
Actually kitchenware has seemed to slow down a bit as consumers are now travelling more. During the pandemic not only did people spend most of their time indoors cooking for themselves, they reignited a love for home cooking and home entertaining. Although there is a temporary softening in the market, the residual impact is good for kitchenware.
How does the kitchenware sector continue to make gains after such a buoyant period?
