Eye for opportunity

com – which initially had humble beginnings. Aaron began his enterprise by purchasing well researched products from Amazon. com and packing them from his balcony at night. At the same time he was working during the day for another local internet company giving him further insight into the local internet adoption, trends and gaps in the housewares space.

“As one of the first pioneers into the ecommerce in the country, to buy goods and from there the company begun formalising trade partnerships directly with manufacturers and looking to set up physical experience centres.

Today, Vituzote has a direct relationship with suppliers spanning four continents including brands such as Lifetime Brands, Lodge MFG, Swan, Tower, Elho BV, Stolzle, Ariika, Nevilles UK and dozens more.

“Our physical locations now mortar and are the number one choice in Kenya for kitchen and dining items, and increasingly much more,” says Aaron. we faced an issue of trust as this was still a nascent industry with customers used to physical touch of goods,” Aaron tells us. Customers, however, were flocking to his house in their dozens in the evenings include Kenya’s premium retail shopping malls and we serve customers throughout the East African region. We provide a seamless experience between online shopping and brick and

Along with their own five retail stores, Vituzote distributes to Kenya’s major supermarkets as well as other retailers. In late 2022, however, they expanded their customer offering to include tableware and light catering equipment to the hospitality industry, including lodges and camps in world famous conservancies.

Along with five retail stores, Vituzote distributes to Kenya’s major supermarkets as well as other retailers. In late 2022 they expanded their customer offering to include tableware and light catering equipment to the hospitality industry including lodges and camps in world famous conservancies.

“We are also now focusing on growing the HoReCa segment of the market,” Aaron says. “International hotel and restaurants setting up in-country operations as well as local organic boutique restaurants that would rival those in western world capitals insist on world class quality and keeping up with global trends in food service and display.”

And all this, on the back of Vituzote’s hardest year to date.

“Global shocks post pandemic including supplier stock-outs, price increases, currency fluctuation and logistical delays in part caused by Covid and the Ukraine war have made 2022 our toughest trading year.” However, there has been growth too as more and more