Kitchenware International January February 2023

THIS IS NO T HOMEWARE, THIS IS AN EXPERIENCE.

BRUS is th e sound of bubbling an d fres hly made sparklin g wa te r right in yo ur ow n kitchen. Th e minimalist design draws on th e cylindri ca l shapes that a re cl assi c to Stelto n’s designs. Th e co lours; Steel, Bl ack Meta lli c, an d Da rk Brow n Meta lli c pe rfectly ma tc h th e current kitc he n trends

Kitchenware Team

EDITOR

MAIREAD WILMOT mairead@lemapublishing.co.uk

PUBLISHER

PAUL YEOMANS pyeomans@lemapublishing.co.uk

MANAGING DIRECTOR

MARK NAISH mark@lemapublishing.co.uk

CHAIRMAN

MALCOLM NAISH malcolm@lemapublishing.co.uk

PRODUCTION DIRECTOR

PAUL NAISH paul@lemapublishing.co.uk

Cover story – GEFU 20

Retail – ProCook

34

Interview – Bergner 38 26 28 12

Interview – Pastalinda

Welcome to the first Kitchenware International of 2023. As expected, there is lots happening in the industry, particularly with the return of leading trade fair Ambiente. In fact, we have not one but four trade fair previews in this issue – a return to pre-Covid days indeed!

Our cover star this month is GEFU – who are about to celebrate 80 years in business – and if you turn to page 12 you’ll read an interview with owner Rudolf Schillheim about the company’s illustrious history as industry innovators. Another great businessman is Aaron Thuo who established Kenyan retail outfit Vituzote in 2014. Since then, it has grown both in size and stature. Not just a retailer, Vituzote also distributes to the Kenyan market and is also breaking into the HoReCa sector. You’ll find our interview with Aaron on page 20. We also managed to catch up with ProCook’s Daniel O’Neill who talks to us about market growth and the benefits of direct-

to-consumer for their business model.

Meanwhile, there is lots of lovely new cookware launching so we take a look at just a few options for retailers on page 26. You’ll also find news from Allinox who tell us about an exciting development – recycled stainless steel, anyone? Turn to page 24 to learn more about the innovation.

And with The Inspired Home Show taking place in March, we catch up with exhibitor Pastalinda who tell us all about their fantastic – and colourful – line-up on page 30. Finally, on page 44, Harry Kyriacou, CCO and managing director consumer goods, Strix Group, gives us some insight into how their entry into the UK market has gone.

Premium cookware launch from Carrol Boyes

Carrol Boyes has launched a new premium cookware collection called Flow. The stainless-steel assortment has been inspired by the natural flow and motion of fingers wrapping around a handle, with the brand saying Flow caters to those with a taste for quality cookware.

The range includes a steamer, casserole pot, stock pot, saucepan, frying pan and sauté pan.

“Carrol specifically crafted the handles of this range to provide comfort whilst cooking but with a distinguished design twist on traditional cookware. We invite you to feel the difference in our cookware and rely on the knowledge, expertise and experience we have invested into developing a superior and reliable cookware range. Indulge in a professional cookware collection that is designed to be enjoyed daily in your kitchen,” a brand spokesperson says.

Strix acquires Billie

Strix Group plc, has acquired Billi Australia, Billi New Zealand and Billi UK, in a deal worth £38 million. Billi is a leading brand in Australia for the supply of superior instant boiling, chilled and sparkling filtered water systems.

The acquisition supports Strix’s growth plans in the water and appliance sectors. Adding Billi to the Strix portfolio will provide the company with full and comprehensive coverage of the hot water dispensing

market, alongside its existing LAICA and Aqua Optima brands.

Chief executive officer, Mark Bartlett, says: “As a brand, Billi has a successful history of growth, and we believe that Strix’s existing technological capabilities will enhance and improve upon Billi’s new product development roadmap.

“The acquisition of Billi accelerates our strategy within our Water and Appliances categories, which is core to Strix's five-year plan.”

Signature copper cookware on display at Martha

Stewart’s

new restaurant

Celebrity chef Martha Stewart showcased her own-brand copper tri-ply cookware at the grand opening of her restaurant The Bedford recently.

The Bedford is Martha’s latest hospitality venture, located inside the Paris Hotel and Casino in Las Vegas, USA. The restaurant features 58 feet (approx. 20 meters) of shelves adorned with pieces from Martha’s new signature series of heirloom-quality cookware, MARTHA by Martha Stewart by Gibson Homewares.

“MARTHA by Martha Stewart is my signature collection of modern heirlooms,” says Stewart, “This essential collection of cookware combines beautiful design, attention to detail and professional cooks' quality at an exceptional value.”

The Bedford’s grand opening was the perfect venue to unveil MARTHA by Martha Stewart, Gibson Homewares marketing director Jodi Fleishman believes.

“I had the honour to attend the opening of The Bedford by Martha Stewart in Las Vegas and it was a wonderful event,” Fleishman says, “Signature copper cookware was hanging all across the kitchen and cabinets were filled with Martha cakestands and white serveware.”

Göreme marks 50 years

Melamine supplier Göreme is marking 50 years in the industry. One of the leading suppliers of melamine products catering for retail and professional industries, Göreme uses the latest technologies to produce its assortments. “We have risen to the top of the sector by producing our products with the latest technology machinery and equipment in our facilities established on an area of 3000 m2 in Göreme. It is our priority to deliver quality to our consumers at home and abroad,” the company says.

Visit www. gorememelamin.com. tr to learn more about what they do or visit them at Ambiente, Hall 11.0, A88.

BHETA promotes Stephen Richardson

BHETA has promoted its former marketing manager, Stephen Richardson to the newly created role of marketing director, making him part of the associations’ executive team. He has been with BHETA since 2019, following eight years at Travis Perkins plc.

In his new role he will continue to support the Exclusively Show, the UK’s premier housewares and gift exhibition, which is owned by BHETA as well as assisting sector managers in member engagement and recruitment and spearheading new initiatives to add value for BHETA members.

EXCLUSIVELY 2023 selling well

Exclusively will return The Business Design Centre, Islington on 13 and 14 June 2023 with exhibition space already 88 per cent sold.

Seema Grantham, show sales director, says: “Exclusively regularly has over 140 companies and three hundred brands participating… visitor turnout was fabulous in 2022 so I am sure that is contributing to exhibitor enthusiasm for 2023,” Seema continues. “We have space remaining in the Gallery and the Launchpad, which is the dedicated area for new, innovative products and suppliers and designed to meet the needs of small businesses and start-ups.”

Trend spotting…butter boards

Butter boards are one of the latest passing fads to erupt on social media – thanks Tik Tok. An extension of charcuterie boards which enjoyed a real ‘moment’ a number of years ago, butter boards are their slightly greasier but possibly prettier cousin. They say a picture paints a thousand words, so does butter. Adorned with herbs, flowers, spices and more – this example from the Justine Snacks website proves just how photogenic butter boards can be.

Image credit: @justinesnacks.com

Superior storage

GEFU brings us sophisticated, elegant and practical storage in one: the food storage containers PANTRY keep food fresh for longer, they can be individually stacked and even look great. The lid closes with an airtight seal and locks in the aroma – aromatic spices, tasty muesli or pasta. The practical window in the lid makes it easier to check your stock at a glance.

www.gefu.com

Playful design

Designed by Edyta Cieloch of Ćmielów Design Studio, these salt and pepper shakers and egg cups are masquerading as colourful block for the kitchen table!

Perfect for bringing some joy to the kitchen.

porcelana.com.pl

Bring in the new

From air fryers to salt and pepper shakers, we bring you new kitchenware products to keep shelves looking fresh

Lunch but make it fun

koziol has partnered with Pusheen on an exclusive licensed range. The koziol To Go collection – made of bio-circular material and produced climate neutrally in Germany – features the famed cat on a range of products including this super cute lunch box.

Salads and dressing, veggies and dip, sandwiches and fruit can be kept neatly separated in the large box and the leakproof container ensures that food remains appetizing until consumed. The compact cutlery set also fits into the large box, perfectly completing the set.

www.koziol.de

Focus on frying

As part of its range of popular air fryers, Tower recently released the Vortx Eco Dual Basket Air Fryer boasting Vortx technology, 8 on-touch pre-sets, and two cooking baskets, sized 3.3L and 5.2L respectively. If consumers need to cook two types of food, the Tower Vortx Eco Dual Basket Air Fryer also includes Smart Finish, so both baskets complete cooking at the same time.

www.rkwltd.com

80 years of GEFU

Eslohe in Sauerland – this is where GEFU’s story began 80 years ago. Today, the company is recognised as one of the most successful and well-known manufacturers of high-quality kitchen tools in Germany. While the brand name may bring back memories of the Funke brothers who founded GEFU in 1943, a lot has changed over the past eight decades. The man largely responsible for this is Rudolf Schillheim – sole proprietor of the company.

“He is a visionary, a doer, who needs to implement every idea, ideally right now, today and in a hurry,” say GEFU’s employees

about their boss.

This has always been the case, remembers Schillheim. And it is why, after finishing school, he went down the solution-focused, manual path and at the age of 15 started an apprenticeship as a toolmaker in nearby firm GEFU Küchenboss GmbH & Co. KG.

GEFU had specialised in grating, potato peelers and, of course, the classic Food Mill FLOTTE LOTTE®. But the young Rudolf Schillheim saw more opportunities and, importantly, a demand for innovative kitchen tools to make cooking easier.

“Cooking is a passion, cooking

Did you know?

shouldn’t be any trouble and, above all, it should be fun,” says Rudolf Schillheim, who

Celebrating innovation from generation to generation GEFU has established itself as a strong

from 2004 was managing partner before becoming sole proprietor of the family-owned company in 2009.

To mark its 80th year, GEFU has committed to planting trees in exchange for anniversary products sold. “In this way, we’re contributing to rejuvenating forest ecosystems to counteract the climate crisis,” says company owner Rudolf Schillheim.

brand with consistent expansion of ranges. The company boasts new concepts and strength of innovation, with its own trends with which it is able to serve all the needs and demands of modern kitchen tools with its enormous breadth and depth of range.

Today, GEFU is well-known as a full-range supplier in the sector, offering 650 products in 14 indulgence categories, enthusing customers domestically and internationally. But it’s not just the

AS GEFU celebrates 80 years – GEFU’s owner Rudolf

Schillheim

tells us about the company’s illustrious history as industry innovators

“I am all the more delighted that, together with my family and my team, I have been able to transform GEFU into such a successful company”

New anniversary slogan

range that is expanding, so too does its list of honours, accolades and awards. Almost every year, the kitchen tool manufacturer wins sought-after national and international innovation and design awards, such as the renowned iF Design Award or the German Design Award.

This is no surprise, as Schillheim chooses original designs combined with high-class, durable quality which stands the test of time. This is also reflected in the slogan which GEFU is committing to in its anniversary year 2023: We celebrate innovation. From generation to generation.

“Our anniversary slogan fits perfectly with what has characterised GEFU for many years: the joy of cooking which is passed down through the generations. This is how GEFU brings together all cooking enthusiasts across the generations,” explains Schillheim. Both domestically and internationally, the slogan is visualised with emotional,

cross-generational people motifs, a pithy anniversary logo and the known and loved GEFU products like the FLOTTE LOTTE®, SPIRELLI® and the X-PLOSION® range.

Supporting retailers

GEFU offers specialist retailers an eye-catching presentation for the anniversary. This concept allows

According to the motto of “You save – we plant”, we will plant trees in exchange for the anniversary products sold,” adds Schillheim. “In this way, we’re contributing to rejuvenating forest ecosystems to counteract the climate crisis.”

An action which once more confirms GEFU’s sustainability commitment for future

electricity and which have a guaranteed long life. Guarantees of between five and 20 years underpin this promise. But also the self-sufficient energy production at the site accompanies this sustainable way of thinking.

for different sizes of space to be individually used. But there is more! “As a special treat for our customers, we are offering a range of great anniversary products which are embellished with an 80-years limited edition button.

generations. Because the subject of sustainability is firmly anchored in the company philosophy and is very close to the entrepreneur’s heart. When it comes to GEFU kitchen tools, it is all about products which don’t use any

“Forty-five years ago, I would never have dreamt that I would become the owner and managing director of the company where I did my apprenticeship. I am all the more delighted that, together with my family and my team, I have been able to transform GEFU into such a successful company and that this year we’re celebrating our 80th anniversary together with our clients, along with many great promotions,” says Schillheim. “And I am certain that one day my sons, who are both already committed to GEFU, will continue to drive this success forward into the next generation with the same level of innovative talent and passion.” www.gefu.com

To mark its 80th anniversary, GEFU has adopted a new company slogan: “We celebrate innovation. From generation to generation”.

“Forty-five years ago, I would never have dreamt that I would become the owner and managing director of the company where I did my apprenticeship”

Rudolf Schillheim

Delivering the best

With an exciting new Masterpro x Alessi collaboration to boast of – and plans to presents an array of brands at trade shows such as Ambiente and The Inspired Home Show – Bergner Europe has a busy year planned. Kitchenware International learns more from communication and CSR director, Izar Villegas

With an array of brands under its remit – think Masterpro, Infinity Chefs, Casa Benetton, Swiss Home, San Ignacio – Bergner Europe is a company which prides itself on delivering the best in kitchenware. With touch points in many areas of the home – from small appliances through to crockery – the company and its associated brands work tirelessly to innovate.

Take their latest cookware collaboration with Italian design giants Alessi as an example. They have joined forces to form a partnership celebrating the unique link between homeware, design, and technologies. The result is a stainless steel and alloy aluminium collection which homes in on the craftsmanship which characterises the two brands.

The Masterpro x Alessi collections will be showcased

at upcoming international trade fairs such as Ambiente and The Inspired Home Show so retailers will get a first-hand view of the range.

“Trade shows provide us with great business opportunities whether it is to expand sales, reinforce brand image or make new contacts,” Bergner Europe’s communication and CSR director, Izar Villegas tells us. “Digital marketing and social networks have meant a real revolution for us in terms of communication and business; but the atmosphere of naturalness and closeness with our customers that attending trade fairs gives us, is still an essential part of our annual calendar.”

The opportunity to present Bergner’s catalogue of products to a wide-ranging audience is incredibly appealing particularly when underpinned by a

Fact!

Bergner Europe will exhibit at Ambiente (Hall 8.0, F10) and The Inspired Home Show (S3838)

company-wide directive to work towards sustainable growth.

“At Bergner, we work with the purpose of contributing to creating a more fair, equal, green and resilient world and making a difference,” Izar tells us. “This mission defines our business strategy, determines the way we operate and inspires our ambition to make a positive impact on our immediate communities.

“We have consolidated our position as a benchmark company in the distribution of household goods and we have elevated our commitment through our ESG strategy. We believe that only genuinely sustainable products will have a place in the future and that sustainability is a fundamental requirement for the long-term success of any business.”

This commitment to sustainable practices also drives how the company innovates as they work solidly to “transforms ideas into highly efficient new products and services that build a sustainable future”. Along with Ambiente and The Inspired Home Show, Bergner will also exhibit at Heimtextil.

Best sellers

The Masterpro range of food processors performed exceptionally well for Bergner in 2022.

“Our success in this category is based on the quality of an extensive range of equipment ranging from air fryers to the most complete and digital robots, as well as constant and personalised support,” Izar explains. “If permanent innovation has been one of the pillars on which Masterpro’s success has been based, the other is undoubtedly our customer service and treatment. The Masterpro experience is unique.”

Retail support

Bergner is supporting retailers with a trade marketing strategy based on creating actions aimed at generating visits to the point of sale. When it comes to digital marketing, Bergner ensures they provide the retailer with tools to make the customer journey as digitally engaging as it is in the physical store which is achieved through personalisation and tailored advertising campaigns to deliver value at the right time.

The Masterpro x Alessi collection

approach... The ProCook

As ProCook’s star continues to rise – they have almost doubled in size since pre-pandemic times –founder Daniel O’Neill talks growth, the benefits of direct-to-consumer and focusing on longevity

Daniel, how has trading changed for ProCook pre and post pandemic?

We were perfectly positioned prior to the pandemic to take advantage when the opportunity arose, and we’ve grown substantially - almost doubling in size since that time.

Proportionally it’s similar in terms of retail and web mix, which are similarly weighted.

The kitchenware market was heralded as one of the sectors which benefitted most from the pandemic, was that ProCook’s experience?

There is a bit of an exaggeration of how much the kitchenware market actually grew – the real growth was seen where people moved

Did you know?

to buying kitchenware online –that was huge and we certainly experienced that.

You sell ProCook products direct to consumer both online and in your own stores but are you ever tempted to sell via other retail outlets too?

No – being direct-to-consumer is the key element of our proposition that makes ProCook such a strong business so we won’t be deviating from that.

Online or brick and mortar, which is a more successful way of selling product for ProCook?

We’re omnichannel so we can’t separate them really – we know that

kitchenware customers are moving to online shopping and that will continue but there is always going to be a segment of shoppers who want to purchase in store and be inspired in retail spaces.

How does your buying team keep on top of what is trending in kitchenware?

As a brand we’re really focussed on longevity and quality over fads and fashion and our ethos is centred around ‘buy once, buy better’ – an ‘anti-trend’ if you will.

When you buy a ProCook product you can expect to own it for many years. To inform and improve our product lines and understand what is important to our customer, our buying teams use a combination

ProCook was started over 20 years ago and was the first company to sell cookware sets by direct mail in the UK.

“We’ve grown substantiallydoubling in size”

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of regular visits to global trade shows, talking to suppliers about new technologies and materials, keeping an eye on trends forecasting companies’ predictions and importantly keeping in close contact with our frontline colleagues for customer feedback.

Further to that what are ProCook top selling kitchenware products and does that change regularly?

Our core business is cookware, kitchen knives and tableware and we see little deviation from that. We’re really good at making those products and are known for it.

Style or substance, which is more important to ProCook?

As a brand that is all about

On how the Offensive Weapons Act has changed knife retailing…

“It’s certainly changed how we display our knives in store – they are all behind flexi glass, but we offer a fantastic ‘try before you buy’ service so customers can feel the product in the hand. It’s definitely made it more awkward for customers to shop but we haven’t seen it impact sales.”

quality, substance comes first, but we design and source beautiful products that inspire and delight our customers.

Many homeware suppliers are reporting difficulties with logistics/ supply & demand – is that something

ProCook has experienced and how is the company dealing with the issue?

As with all our competitors we’ve seen increases in shipping costs and we’ve had to align prices to

“Being direct-toconsumer is the key element of our proposition that makes ProCook such a strong business so we won’t be deviating from that”

reflect this. However, we have maintained a significant difference in value compared to competing equivalent quality products.

Finally, what does the next five years look like for ProCook?

In the short term, we’re looking to build brand awareness at home with a focus on growing our UK market share. Longer term we will be looking towards Europe, where we see huge opportunity.

DINING is served

Th e le ading international plat fo rm for ta ble, kitchen an d household: Here is where new produc ts are showcase d, trends become palpable and meta -themes are made tangible. Ambiente is the global meeting place for Dining and HoRe Ca

Discover the Ambiente of the future: ambiente.messefrankfurt.com info@uk.messefrankfurt.com Tel. +44 (0) 14 83 48 39 84

Now five-stores strong, Vituzote was established in 2014 by Kenyan born Aaron Thuo. After nearly a decade spent studying and living in the US, the intrepid businessman returned home and immediately noticed a gap in the market. “I was struck by the dozens of enquiries from friends and relatives on where they could get quality housewares like the ones I had brought back from abroad,” he tells Kitchenware International, adding he noticed his own shopping experience locally “while settling back down” revealed a gap for variety, options, quality and price.

“Having experienced online shopping abroad and working at technology company Comcast in ecommerce, I was exposed to what the future may hold for companies venturing into ecommerce in developing countries,” Aaron says. It was then he launched vituzote.

Did you know?

Eye for opportunity

com – which initially had humble beginnings. Aaron began his enterprise by purchasing well researched products from Amazon. com and packing them from his balcony at night. At the same time he was working during the day for another local internet company giving him further insight into the local internet adoption, trends and gaps in the housewares space.

“As one of the first pioneers into the ecommerce in the country,

to buy goods and from there the company begun formalising trade partnerships directly with manufacturers and looking to set up physical experience centres.

Today, Vituzote has a direct relationship with suppliers spanning four continents including brands such as Lifetime Brands, Lodge MFG, Swan, Tower, Elho BV, Stolzle, Ariika, Nevilles UK and dozens more.

“Our physical locations now

mortar and are the number one choice in Kenya for kitchen and dining items, and increasingly much more,” says Aaron.

Along with their own five retail stores, Vituzote distributes to Kenya’s major supermarkets as well as other retailers. In late 2022, however, they expanded their customer offering to include tableware and light catering equipment to the hospitality industry, including lodges and camps in world famous conservancies.

we faced an issue of trust as this was still a nascent industry with customers used to physical touch of goods,” Aaron tells us. Customers, however, were flocking to his house in their dozens in the evenings

include Kenya’s premium retail shopping malls and we serve customers throughout the East African region. We provide a seamless experience between online shopping and brick and

Along with five retail stores, Vituzote distributes to Kenya’s major supermarkets as well as other retailers. In late 2022 they expanded their customer offering to include tableware and light catering equipment to the hospitality industry including lodges and camps in world famous conservancies.

“We are also now focusing on growing the HoReCa segment of the market,” Aaron says. “International hotel and restaurants setting up in-country operations as well as local organic boutique restaurants that would rival those in western world capitals insist on world class quality and keeping up with global trends in food service and display.”

And all this, on the back of Vituzote’s hardest year to date.

“Global shocks post pandemic including supplier stock-outs, price increases, currency fluctuation and logistical delays in part caused by Covid and the Ukraine war have made 2022 our toughest trading year.” However, there has been growth too as more and more

Aaron Thuo established Kenyan retail outfit Vituzote in 2014. Since then, it has grown both in size and stature. Not just a retailer, Vituzote also distributes to the Kenyan market.

Kitchenware International learns more…

“Global shocks post pandemic… have made 2022 our toughest trading year”

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An overview of the Kenyan retail market

Kenya is the economic, commercial, financial and logistics hub of the East African region. Its strategic positioning between the Indian ocean port and its neighbouring countries has made the country a focal point of the East African economies. With a population of around 55 million people (2021), and 79 per cent of the population being under the age of 35, the country offers a huge human capital base as well as an all-encompassing consumer market for products and services. The retail sector contributed seven per cent to the GDP in 2020. The sector is among the six key sectors expected to drive GDP growth and increase formal employment significantly under Kenya’s vision 2030. Entry into the market by established international retailers such as Carrefour, LC Waikiki, Mr. Price and others has significantly raised the profile of the retail industry in the country.

Oxford business group ranked the Kenyan retail sector as the second most developed in Africa with a 35 per cent penetration rate, the country’s retail penetration levels are second in Africa after South Africa’s 60 per cent, beating Africa’s largest economy, Nigeria.

customers return to entertaining. “Compared with 2020 and 2021 where customers spent most of their time indoors, we saw customers returning to offices and wanting to spend time outdoors in restaurants so that part of the business was a good growth point.”

Vituzote’s customer base is upwardly mobile, Aaron tells us. He is attracting Kenya’s professionals –they are quality conscious, they’ve been exposed to global trends, they are the typical middle-class customer. With that in mind, Vituzote’s product offering spans kitchen, dining, bedroom and bath along with textiles, storage, décor and gardening.

“Kitchen and dining is our leading category by virtue of the range and depth as well as being our first category. We also have well established and a strong supplier relationship with Lifetime Brands and others as suppliers. Kitchen gadgets particularly are consistently leading but other categories like appliances show very promising growth by virtue of the quality product we source, sell and support.”

In terms of growth in the Kenyan homewares market, Aaron says he feels they have “only just started to scratch the surface on the immense

possibilities in the homeware space”.

He adds: “Our ambitions continue to be double digit growth in almost all metrics of the business”.

With a background in ecommerce, Aaron is well-versed to guide the company through the pandemic-assisted “massive positive upswing towards ecommerce”. In fact, he says the company has seen online shopping growth continue post pandemic.

“Close to 30 per cent of our sales are online and a good number of our overall customers discover and research product online. The majority of our investments continue to take place in technology and systems to complement a hybrid and seamless click and brick environment to continue to give customer choice and convenience to shop however they like.”

Aaron points towards Kenya having a “highly adaptable and tech savvy” population. He adds: “Kenya is the world’s first mobile money country, the platform named MPESA is used by 96 per cent of Kenyan households. With over 70 per cent of the population under the age of 35, these customers have come of age with mobile money and the internet as a way of life. We estimate between 20 and 30 per cent of trade is taking

place nationally online based on retail sector and industry regulator published data.”

As for 2023, Aaron predicts growth, telling Kitchenware International “bolstered by a strong holiday shopping season and despite the global shocks post pandemic including the Ukraine crisis, price increases and others, we expect a solid year of growth in 2023”.

“Our physical locations now include Kenya’s premium retail shopping malls and we serve customers throughout the East African region”

Meet the sustainable stainless-steel collection

Allinox has created two new groundbreaking cookware collections – one made of recycled stainless steel, while other has been designed as energy-saving. Allinox’s Elise De Paepe reveals more….

Allinox – the parent company of brands such as BEKA, Kitchen Fun and Alva – has developed two new innvoative collections which they will showcase at upcoming trade fairs such as Ambiente and Chicago.

Firstly, the company is now producing stainless steel cookware – made of more than 90 per cent recycled materials.

As part of the their commitment to producing collections in a more eco-responsible way, Allinox has made radical inroads in the materials used in their products.

“We are working towards a world that lasts forever,” says Allinox’s head of marketing Elise De Paepe who reveals the company’s products are now made from the highest-recycled material content rate in the industry. And the recycled stainless steel is extremely durable for cooking.

“The fact that we now use recycled stainless steel does not compromise the performances of this highly durable material,” Elise points out. “As you are aware, there is a growing need for sustainable and more energy-saving solutions. The cookware industry is no exception in this necessary switch to dealing more responsibly with our price-sensitive power sources.”

But in addition to the recycled stainless steel collection, Allinox has also produced an energysaving range. As a global cookware manufacturing specialist with more than 70 years of experience; Allinox is now one of the first to help their customers reduce their daily powerusage within the household.

“Let’s not waste any more energy,” Elise encourages. “We have created a casserole that can heat

The facts

■ Allinox has created a casserole that can heat up your food using 32 per cent less energy.

■ The cookware uses – while cooking – up to 71 per cent less energy.

■ The innovative design keeps your food hot up to 37 per cent.

up your food using 32 per cent less energy than some other competing products. On top of that, this casserole uses – while cooking – up to 71 per cent less energy! And this innovative design keeps your food hot up to 37 per cent longer once placed on the table for serving.”

Allinox – passionate about creating quality cookware – has created various pieces to meet the needs and personal preferences of a large variety of customers.

“Our mission is really to help

people cook freely all around the world,” Elise explains. “We’re proud of our strong in-house R&D team and we continue to search for new product developments in the cookware industry. In the near future we want to produce more and more recycled cookware collections, and we will work with sustainable materials to design, produce and distribute more sustainable cookware solutions around the world.”

Allinox is exhibiting at Ambiente this year, visit them in Hall 8.0, E72, and also at The Inspired Home Show, Chicago at booth S4331. Visit them to learn more about this incredible innovation.

“There is a growing need for sustainable and more energysaving solutions”

Cooking up a storm

An essential component to any kitchen, cookware is key when it comes to creating glorious food creations. We shine a spotlight on some new assortments available to retailers…

Bloomhouse

Bloomhouse is an artisanal inspired, eco-conscious and health-conscious collection of cookware that launched in autumn ‘22. Oprah added some fanfare to the release when she named bloomhouse one of her ‘Favourite Things of 2022’. The stainless-steel set comes with 12 pieces, including a Dutch oven, an everyday pan, two frypans, two saucepans and two oven-safe ceramic steamer inserts. The set is manufactured without PTFE, PFOA, PFAS, lead or cadmium for safer and healthier cooking. And the award-winning ceramic interior is made with Supreme Fusion Technology that’s non-toxic, nonstick and easy to clean.

bloomhousecollection.com

Paderno

From Paderno, 5-ply is a professional cookware collection boasting high thermal conductivity of aluminum combined with the strength of stainless steel. This all ensures exceptional cooking performance, with fast and even heating due to the inner layer. The cookware body is made of 18/10 satin-finished stainless steel, 3-ply aluminum core and induction stainless steel, mirror-finish exterior. 5-ply is suitable for all cooktops, including the traditional oven. www.paderno.com

Sambonet

Sambonet has launched the new Silver Force cookware range, developed with cutting-edge Made in Italy technologies. These pans and pots feature reinforced edges and extreme resistance to scratches, shocks and dents. The nonstick coating preserves the aroma and taste of food and – through the mineral coating with silver ions – it is 99.5 per cent effective against microorganisms such as bacteria, mold, viruses and fungi. www.sambonet.com

Gibon Homewares

Gibson Homewares is launching an all-new line of Sur La Table cookware in the US and UK in early 2023. The professionally crafted 10-piece aluminum cookware set comes in vibrant blue, white or red–a subtle nod to the French Tricolore. The set comes with a nonstick ceramic interior for easy cleaning and healthy cooking. Double riveted stainless steel handles stay cool while providing a strong and balanced grip. Safe to use on all stovetops, including induction surfaces.

www.gibsonhomewares.com

Tower

Tower has released a new collection of intelligent energy saving cookware. There are four ranges in the SmartStart collection, to suit every consumer demographic – Classic, Gourmet, Forged, and Ultra Forged – each with various construction processes such as Pressed and Forged Aluminium. There is also a clear trade up across the collection within the ranges from suitability for various hob types, to non-stick coatings and handles. www.rkwltd.com

Bloomhouse

Sambonet

Gibson

Paderno

Tower

collec tion ’ ®

Imagined by and for Chefs and Gourmets

are not just another kitchenware and cookware supplier”

Despite huge challenges – including their Ukrainian warehouse being partly bombed – BergHOFF Worldwide is walking into the new year having delivered on a successful 2022.

CEO Adelheid Deltour talks to Kitchenware International...

How has the past year been for BergHOFF?

Challenging! This is the first word popping into my mind when reflecting back on 2022 … After two years of coping with Covid and the global aftermath of the pandemic, 2022 started off with a war very close by. Our Ukrainian offices and warehouses got partly bombed in the second week of the war. This was really shocking for the whole BergHOFF family. Luckily, and by far most important, we didn’t suffer any

casualties within our teams. The operational damages however were huge and we experienced the loss of a few core markets overnight. In a global scene almost paralyzed by increasing material and energy costs we had to look for new offset and turnover. Triggered by these challenging circumstances, we invested in our sales teams and were motivated as never before to bring BergHOFF products to as many households as possible worldwide. We are very proud to conclude 2022 with

figures exceeding our pre-war budgets. Clearly, this shows the potential of our brand and this motivates us to further focus on the internationalisation of BergHOFF.

How is BergHOFF innovating within the category – what makes your cookware stand out? Well first of all BergHOFF is bringing more than cookware! We focus on the whole kitchen area and beyond, bringing products covering a wide variety

See BergHOFF at Ambiente!

BergHOFF has been a loyal Ambiente exhibitor for many years. This year you can find them in Hall 8.0, E81.

of categories: cookware, but also bakeware, knives, cutlery, kitchen accessories and tools, cutting boards, dinnerware, storage and serving items. With our outdoor barbecue and on the go collections we even step away from the kitchen to enhance your lifestyle and cooking experience outside the home.

BergHOFF brings sophisticated and innovative kitchen designs that give an edge to the everyday kitchen experience. Our keen eye for detail results in products that have been recommended and rewarded for their aesthetics as well as their functionality. We add functionalities and elevate ordinary tools to true cooking companions: whether combining steam and strain functions into one product, or adding a zester or herb stripper

“We

“From initial sketch to final product, BergHOFF provides the complete kitchen experience with a full range of quality products”

to a peeler, or incorporating a tablet holder into a cutting board. I’d like to also mention that we innovate not only by design but also by technology. BergHOFF is the holder of multiple globally patented technologies. We have a proven track of record in being responsive to the evolution within the world of kitchen appliances. The last count in our patent library is our Uqoniq downdraft cookware range which was the first ever adapted cookware range for downdraft exhaust cooktops.

We are not just another kitchenware and cookware supplier. We bring our customers the best designs, the best thought-through functionalities at the best possible price. From initial sketch to final product, BergHOFF provides the complete kitchen experience with a full range of quality products.

Is working with chefs to develop new ranges important to the company? It’s important in the way it’s triggering our design and marketing skills. BergHOFF is active in many ways – yes, we sometimes work with chefs, but also with well-known brands in the kitchen industry. Actually, it

would be more correct to say there is a very healthy synergy and that we not only work with chefs and kitchen (appliance) brands but also for them. Besides bringing a BergHOFF experience to market, we also create customised items and collections for both renowned chefs and worldwide kitchen and retail brands alike!

Committed to sustainability

BergHOFF Worldwide is committed to producing more sustainably. As packaging represents one of the biggest sources of greenhouse gas emissions, the company has reduced its packaging and is increasing the use of recycled materials. All cardboard and paper-based packaging is now 100 per cent recyclable and they aim to use 100 per cent recycled paper. “We aim to ban all plastic from our packaging by the end of 2023, as long as the safety and protection remains guaranteed,” says CEO Adelheid Deltour

Tell us a little about your eco-strategy – it’s something the consumer at large is very interested in.

At BergHOFF, we love our planet as much as you do. That’s why we design durability, reusability and recyclability into all the kitchen and cookware collections to minimise the impact of our products on nature. Examples are kitchen tools with double functions, jars that prevent food waste and smart cookware for more energy-efficient cooking. We strongly believe in a total environment of saving energy, efficiency and time. The new generation BergHOFF kitchenware fits the needs of today’s customers

in a changing world.

Reuse – Reduce – Recycle, these are the three key focus areas of BergHOFF for a sustainable tomorrow. BergHOFF focuses on sustainable products and on responsible consumption, from banning undesired substances to improved product durability and the use of sustainable materials which are recyclable.

As packaging represents one of the biggest sources of greenhouse gas emissions, BergHOFF is committed to reduce its impact on the climate by reducing packaging and increasing the use of recycled materials. Among our initiatives, we are happy to announce all our cardboard and paperbased packaging is 100 per cent recyclable and we aim to use 100 per cent recycled paper. We aim to ban all plastic from our new packaging by the end of 2023, as long as the safety and protection remains guaranteed.

What sort of approach is the company taking to its latest collections? Tell us a little about them.

BergHOFF is moving towards a sustainable tomorrow. This is the approach throughout all our

new collections. With Balance we find the perfect – yes – “balance” between performance, health, and sustainability bringing a wide collection of products mostly made from recycled material and not giving in on performance whatsoever. Our new Graphite collection combines different types of recycled materials into one cookware range providing you with your best utensil for every type of preparation.

Why is it important for you to be at Ambiente?

Although the concept of the show has completely changed postcovid, we believe it is still valuable to create a communication platform and to exhibit on a full scale. Since the last show, BergHOFF has developed more than 250 SKUs. Ambiente is the ideal way to show our complete assortment to a broad audience. Besides reconnecting with our existing distributors and retail customers, our purpose is of course to attract as many (potential) partners as possible. Although already present in almost 60 countries, we are still thriving to boost the brand internationally. We welcome partners to join our worldwide network.

“Ambiente is the ideal way to show our complete assortment to a broad audience”

The pasta people

The Pastalinda brand is synonymous with two things; first and foremost, pasta, and secondly; quality products. As they prepare to exhibit at The Inspired Home Show, Chicago, Pastalinda’s director Jonathan Romero gives Kitchenware International

some insight into how the company has developed its product offering…

Jonathan, tell us about the Pastalinda brand – it’s such a well-known name! The origin of the company goes back to 1935, when my family opened a plant for the manufacture of washing, bottling, capping and labelling machines for Italian beverage brands in Milan. In 1948, they decided to move the plant to Argentina and, in 1950, following the influence of their Italian origin, they created the iconic

pasta maker Pastalinda. Its innovative and appealing design, together with a sturdy structure and professional quality, shook the market and Pastalinda became the undisputed leader in its field and has since been the favourite pasta maker in South American homes. During its long trajectory, the firm has specialised in the manufacture of pasta making machines, cold cut slicers, cheese grinders, agricultural machines, lawn

mowers, washing machines, dryers and more, all of which have been entirely manufactured in their own plant. The company works day after day so that Pastalinda continues to be a synonym of quality, durability, and design.

Give us an idea of the sorts of products you produce and what your best sellers are?

Pastalinda produces our pasta maker in two versions – 200 mm

Did you know?

Pastalinda will exhibit at The Inspired Home Show, Chicago. Make sure you drop by their booth S3759.

and 260 mm of dough wide, pasta dryers and the ravioli attachment. For the pasta maker and pasta dryer, you can choose between 20 different colours. Our commercial offering also includes accessories such as stamps with various shapes, aluminium tablets for ravioli, cutting wheels, machine covers and many more. The bestseller is the Classic 200 pasta maker in the red (pictured above), white, chrome and green.

How do you support retailers who sell Pastalinda products?

Our company promotes the Pastalinda brand in many ways in order to attract the consumers. Every week we produce and

CHICAGO

launch digital material for social media and, we are developing new products and promotions that help to visualise our products and brand.

Regarding the after sales, we have a serious and quick response to attend our customers (retailers included). Our products have a threeyear warranty directly with our company.

The company is based in Argentina with your own manufacturing capabilities – how has the past year been? Have

you encountered any challenges?

In the year 2022, we came back to work with more stability in comparison with 2020 and 2021 which were affected by Covid. Nevertheless, we faced challenges – the availability of raw materials and their costs affected by the global inflation caused by the Ukraine-Russia war.

What countries do you export to, and do you plan on expanding into new territories?

We export to Bolivia, Canada, Colombia, Denmark, France,

Factory focus

In 2018, 68 years after the birth of Pastalinda, a new 3.000 sqmt (m2) plant equipped with state-of-theart technology, was inaugurated. It was designed to achieve the continuous supply required to face the growing demand for their products, which are currently being exported to 16 countries and are 100 per cent made in Argentina.

20

the number of different colours Pastalinda’s pasta maker and pasta dryer are available in!

Germany, India, Italy, México, Panama, Paraguay, Peru, Spain, Sweden, United States, and Uruguay. At this moment, we are exploring new alliances in Australia, Brazil, Chile, Netherlands, Turkey, and United Arab Emirates.

How do you keep your product line fresh and inventive – what sort of research and development do you utilise?

During 2022, we launched nine new colours for our pasta maker, in both versions 200 and 260 mm, and for the pasta dryer. Also, we developed eight Pasta Kits which include different kinds of accessories for pasta production. The best tool for keeping our brand fresh is the feedback we receive from our customers.

Can we expect new products from Pastalinda for 2023?

We have several projects for

Fact!

new products and in 2023 we expect to launch 18 new cutting accessories to produce different kinds of pasta.

Do you also supply the hospitality market?

Our current products are aimed at home use and the hospitality market. Our pasta maker Classic 260 is the most wanted for commercial / professional use. We want to reinforce our commercial offer for the hospitality market, for that reason a good portion of our new projects are aimed to develop products for this kind of user.

Will you be exhibiting at any trade shows this year?

We are going to be present in March 2023 in The Inspired Home Show 2023, in Chicago, US and in September we expect to be in Maison & Objet in Paris.

www.pastalinda.com

The company traces its roots back to Milan in 1935 where it manufactured products for Italian beverages. It uprooted to Argentina in 1948 and, in 1950, they created the iconic pasta maker Pastalinda.

Bergner

Hall 8.0, F10

Visit the Bergner stand in Hall 8.0 to see the Masterpro x Alessi collaboration. The brands have joined forces for a partnership that celebrates the unique link between homeware, design, and technologies. Expect to find a toptier cookware assortment made from stainless steel and alloy aluminum. www.bergnergroup.com

Kitchens in focus at Ambiente

With Ambiente returning to the international trade fair scene in 2023, we highlight some kitchenware suppliers who will be showcasing their products in Frankfurt

“Ambiente is an essential platform to bring all the novelties and contents of our brands to an extremely wide and significant international target, represented by retailers from all over Europe and other parts of the world. This exhibition is increasingly attended by professionals from the HoReCa sector, as well as other figures gravitating in the contract sector such as designers and procurers working alongside the large hotel chains. A key time to plan businnes for the whole of 2023.

We are planning a significant expansion of our cookware range for everyday use and for the gourmet enthusiast with the Sambonet brand with the new Silver Force and Home Chef and a 5-ply professional cookware range by Paderno, as a preview of upcoming launches at international trade fairs throughout 2023. From a strategic point of view, Ambiente is an opportunity to showcase our research and development, always oriented to sustainable production - we are now in the 10th year of our sustainability report, which is essential for a contemporary authoritative reputation - and to tell the story of our cutting-edge technology.”

Andrea Sarasso, marketing manager, Sambonet –exhibiting in Hall 12.1, C61/D61.

Jomafe

Hall 9.0, C64

Jomafe has launched Keep & Care, a new line of storageware and which is also manufactured in Portugal. Comprising six different shapes/sizes (with more planned over the coming months) and with capacities ranging from 500mll to 2.4l, this storageware is hugely versatile and practical. Many features prevail across this range but the key attribute, which has been tried and tested, is that it is truly 100 per cent airtight. The lids are safe and easy to open and close, and a silicone seal around the inside of the lids can easily be removed for cleaning.

jomafe.pt

Usabco

Hall 9.3, A51

Leading South African homeware manufacturer Usabco will exhibit at Ambiente this year bringing its assortment of Disney Home to the fair. As Disney celebrates 100 years of magic in 2023, the Mickey cleaning line is compliant to all of Disney’s standard and requirements with exclusive manufacturing and distribution licences. Usabco specialises in the manufacturing of food storage (pictured), home storage, homeware and cleaning products – visit their stand to find out more. www.usabco.co.za

Look out for… the Turkish pavilion

Ambiente is opening its doors again in 2023 and Turkish kitchenware exporters are more than ready! İMMİB is organising the Turkish Pavilion participation in Ambiente for the 26th time this year with 130 Turkish exporters exhibiting under the national participation organization. Turkish Pavilion in Ambiente 2023 consists of 2.500 m2 space in halls 8.0, 9.0, 9.1, 9.3 and 11.0. Turkish Horeca Equipment exporters will be participating for the first time this year in the newly established HORECA hall in Ambiente.

The highlight of the collection is S’well, the

awarded Coolbrand is a must-have.

Drawing on the success of the award-winning La Cafetiere Pisa range, the brand has introduced three striking new colours to the collection. Embracing the stylish aesthetic of the Italian city the collection was named after, the Pisa collection is a timeless investment for any kitchen space. Both award-winning and bestselling, the MasterClass Cast Aluminium range has been extended to include the must-have colours for this season and beyond including a striking red, classic cream and a nature-inspired blue.

Designed to complement the said MasterClass Cast Aluminium range the company has also extended its range of gloves to include Hunters Green and Cream. And MasterClass is not MasterClass if there are no new baking accessories, this season sees the introduction of three cake tins. These Fluted Cake Pans are just the thing to make an impressive cake really easily. The interior has a non-stick coating that promises an even bake and easy release. All of the company’s award-winning bakeware will be on display, to show our retailers the full breadth and range of the collection and how easy it is to cross merchandise to ensure maximum return.

But also leading the floor will be the revered KitchenAid, never one not to inspire the full collection of tools and accessories will be on display in all their glory from the colourful red to the natural bamboo. There is certainly an option for every customer. www.lifetimebrandeurope.com

Rayware

Hall 9.0 B20

The Rayware Group will exhibit new collections and bestsellers from brands such as Mason Cash, Kilner, Price and Kensington, Viners and Typhoon.

Kilner has launched the innovative Pickle Jar with Lifter, this unique product drains away the vinegar and brine from pickled and fermented foods by using a lifter allowing you to serve straight away.

PPG Hall 8.0, B8.1

PPG offers a complete line of non-stick and decorative coatings for housewares, designed to protect and extend the life of items like toaster, griddles, fry pans, irons and more. PPG FUSION Pro coating creates a hard, durable, non-stick surface and is designed specifically for interior use on consumer cookware. The coating has gone through rigorous lab testing with results showing that it outperforms leading competitor sol-gel coatings. www.ppgindustrialcoatings.com

To add to the In the Forest Collection, Mason Cash has brought out a set of four preparation bowls and a round serving platter. Meanwhile, adding a new shape to Typhoon’s storage, The Otto Square Range blends a white modern square shape with elegant gold accents to offer luxury to any kitchen worktop. www.rayware.co.uk

Lifetime Brands Europe will launch their Spring Summer collection at Ambiente.

latest brand to their mix. Tried and tested, this recently

Shining a spotlight on

SOUTH AFRICA

The Flow collection of premium stainless steel cookware is inspired by the natural ow and motion of ngers wrapping around a uniquely designed handle.

Carrol Boyes is a trusted and celebrated brand; we pride ourselves in exceptional quality and recognizable style.

S3838

Bergner will exhibit at The Inspired Home Show where visitors can get a first glimpse at the Masterpro X Alessi cookware collection. The two brands have joined forces for a partnership that celebrates the unique link between homeware, design, and technologies.

Together, they have created a homeware collection that homes in on the craftsmanship which characterizes the two brands. Designed with care and made from authentic and long-lasting materials such as stainless steel and alloy aluminum, the collection presents the most advanced multiply cookware collection on the market.

www.bergnergroup.com

The place to be inspired

The Inspired Home Show – a key event for kitchenware buyers – opens its doors this March and if you are on the hunt for top brand names, exceptional product ranges and in-the-know suppliers with global reach, this is the place for you

Salton

L12902

The Swan Nordic collection from Salton takes inspiration from Scandinavian design to result in a range of sophisticated kitchen appliances. The sharp, minimal lines are accented by soft touch matte finishes. Combined with natural wood-effect detailing for a cool, understated look. The collection includes Microwaves, Kettles, Espresso Machines, Toasters, Bread Bins, Storage Canisters, Mug Trees and Paper Towel Holders and is available in four colours; Cotton White, Slate Grey, Spruce Blue and Pine Green.

www.salton.com

The famed Pastalinda brand will be exhibiting its colourful range at The Inspired Home Show. Pastalinda produces the pasta maker in two versions 200 mm and 260 mm of dough wide, pasta dryers and the ravioli attachment. For the pasta maker and pasta dryer, you can choose between 20 different colours. They also supply accessories such as stamps with various shapes, aluminium tablets for ravioli, cutting wheels, machine covers and many more.

In 2022, they launched nine new colours for the pasta maker, in both versions 200 and 260 mm, and for the pasta dryer. They also developed eight Pasta Kits which include different kinds of accessories for pasta production. In 2023 they expect to launch 18 new cutting accessories to produce different kinds of pasta.

Typhoon Homewares

S2028

Typhoon Homewares will be exhibiting new collections and best sellers at The Inspired Home Show from four major brands: Mason Cash, Kilner, Price and Kensington, and Typhoon.

The In the Meadow Collection from Mason Cash features delicate embossments of a floral meadow in a beautiful colour palette that ranges from soft pastels.

Kilner present their new Mash and Store dually used to create fresh, homemade foods such as hummus, guacamole and baby food, which can then be consumed or stored in the jar.

Meanwhile, the Typhoon Otto Navy storage range features a sophisticated and rich design with a coated steel exterior making it durable and perfect for everyday use.

www.typhoonhomewares.com

Bringing retail to LasVegas

The winter edition of Las Vegas Market takes place this month and, as ever, it promises to unite top-tier retailers together with suppliers

The winter edition of Las Vegas Market promises to offer a lot of bang for visiting retailers’ buck with the rapid expansion of its Gift and Home Temporary Exhibits. This is where you can find 300+ exhibitors with 50+ new exhibitors, significant brand expansions and growth in specialty categories which create a comprehensive and compelling marketplace.

“The Las Vegas Market temporary exhibits have gotten bigger and better every market since we relocated to the Expo,” said Scott Eckman, IMC executive vice president, chief revenue officer. “This unique space is now known as a platform for the right brands and the right buyers to come together driving momentum and bringing even more trendsetting product to Las Vegas Market.”

We are also being told that expo organisers IMC are expanding the industry partner programming and market participation. Visitors and exhibitors can look forward to new programming by the by Interior Design Society (IDS) adding to existing partnerships with American Society of Interior Designers (ASID), Business of Design (BOD) and the Home Furnishings Association (HFA). New in winter 2023, IDS National presents a seminar about personal branding and a group mentoring session. The ASID California Central/ Nevada Chapter leads a market tour of industry partners and a student tour. Business of Design Advocate-in-Chief Kimberley Seldon teaches a session about maintaining clear boundaries and offers live coaching sessions. HFA returns to Las Vegas Market to present 11 programs offering practical education in marketing and operations for furniture retailers. Additionally, representatives from ASID, Museum Store Association (MSA), the National Kitchen & Bath Association (NKBA) and the Zoo, Aquarium & Garden Buyers Group (ZAG) will serve as “Market Pros” sharing favourite product finds and market moments in takeovers of Las Vegas Market’s social media accounts.

Did you know?

Las Vegas Market explores trends,

strategies and more through 40+ events staged over five days at its Winter 2023 edition.

Make sure you check out…

Albert L (punkt) who will showcase a new addition to their Tray collection with mauve and blue grey trays being shown first at the Las Vegas Market in Winter ’23. You’ll find them at E-1213.

BeHome, meanwhile, will have the Harlow Bright Utensils & Waterloo Marble Utensil Holder/Chiller at their booth C140. The Harlow serveware collection is dressed to the nines with vintage appeal, making it easy to dip into your favourite dishes in timeless styles.

Be Home’s aluminum products have taken on a fresh look with a vibrant, food-safe coating of colourful enamel. The Waterloo marble utensil holder is sourced from Agra, home of the Taj Mahal otherwise known as one of the world’s great marble masterpieces. Each piece has been crafted by a pair of hands.

Also visit MUkitchen (E931) to see their assortment which includes fashion-forward design and innovative materials while Raine & Humble (C580/C585) will be on the Collective Home booth displaying their array of products.

What? Las Vegas Market | When? 29 January – 2 February, 2023 | Where? World Market Centres, Las Vegas

business

Albert L MUkitchen

BeHome

Preview Spring Fair

Buying options aplenty

Spring Fair will play host to several kitchenware providers – we take a look at some exhibitors at the Birmingham showcase…

What? Spring Fair | Where? NEC Birmingham When? 5-8 February, 2023

There will be no shortage of kitchenware suppliers at Spring Fair this February. The NEC in Birmingham will play host to some of the UK leading marketplace suppliers.

With 14 sectors within four destinations across eight halls, there is plenty for retailers to get their hands into. Home – which includes Living & Décor, Housewares, Everyday – is key for kitchenware buyers and is where you’ll find brands such as RKW, Jomafe and International Cookwares Limited to name a few.

Nicola Meadows, portfolio director, Spring Fair, says, “All of the team at Spring Fair are very excited about opening the doors to the next Spring Fair. We are all committed to offering our visitors, thousands of the UK’s brilliant retailers, the most accessible, diverse, and inspirational marketplace for discovering their shop’s bright new finds. The show offers an incomparable destination for sourcing newness, innovation and your next best-sellers. Our vision for discovery builds on the show’s heritage as a trusted platform for buyers and adds an improved layout and unparalleled opportunities for cross-buying and creativity.”

Within Home, Living & Décor and The Summerhouse buyers will discover the most stylish and on-trend furniture, textiles, housewares, art, and decorative interior accessories from the UK and around the world.

Serving up the best in culinary must-haves, from the latest innovations in cookware to the most beautiful tableware décor, visitors to Housewares will encounter kitchenware and dining ideas from Apollo Housewares, Honest Bottle, Artisania, Kin Limited, Captivate Brands, David Mason (Design), Goodtobee, Jomafe, International Cookware, Juice and Jam, Kuhn Rikon, Olivawood, Pendeford Housewares, T&G Woodware Ltd, RKW, Ultimate Products, Blue Stem Group, and Ulster Weavers. The BIRA/BHETA Village also returns.

Following the acquisition of French glassware brand, Duralex in 2021, International Cookware, who also license the brand Pyrex in EMEA, has announced it will now operate under a new company name - La Maison Française du Verre and will present both brands at Spring Fair 2023. The two iconic emblems of French glassmaking will now be united within a single and unique house, to complete the company’s approach of French excellence.

www.springfair.com

BHETA Bira Village returns at Spring Fair

www.rkwltd.com

Jomafe

Stand 8D44-E45

Jomafe has a new range to showcase at Spring Fair – Keep & Care, a new line of storageware which is manufactured in Portugal. Comprising six different shapes/sizes (with more planned over the coming months) and with capacities ranging from 500mll to 2.4l, this storageware is hugely versatile and practical. The transparency of the storageware means you can easily see what is inside and they are designed to be stacked in a variety of different ways depending on which items you have, so they are ideal for saving space and keeping counter tops and cupboards tidy and organised.

Jomafe.pt

International Cookware Limited will showcase brands such as Pyrex and Duralex at Spring Fair. Founded in 1945, Duralex has been manufacturing tempered glassware and tabletop products for over 80 years. Meanwhile, since 1915 Pyrex has earned the trust of millions of cooks and bakers, providing kitchen staples and innovations. Having originally developed the iconic borosilicate glass pieces to solve common household problems, the cookware experts continually evolve the offering in response to cookery trends, lifestyles and advances in technology, covering cooking, baking, storage and food preparation needs.

www.pyrex.co.uk

The BHETA Bira Village returns to Spring Fair in 2023. The aim is to showcase the most inspired tableware, housewares and kitchenware to visitors and the Village is in a high traffic aisle adjacent to the stands of RKW, Ultimate Products and the BHETA Bira stand. Make sure you drop by!

1965

The innovation game

As global leaders in kettle technology, Strix has entered the UK retail market with a lot of knowledge under its belt and plans for expansion. Harry Kyriacou, CCO and managing director consumer goods, Strix Group Plc, tells Kitchenware International about the transition…

Strix has a firm grasp on the European market and has now entered into the UK retail market. How has it gone so far?

We knew it would be a challenge making the switch from manufacturer to entering the UK retail market, but by building up a strong portfolio of brands we believe we have created

a compelling offering which is an attractive alternative to the existing market leaders. We now have Aqua Optima and LAICA, but we knew that simply offering a similar product range would not allow us to successfully penetrate the UK market. As a result, we have focused on introducing appliances which are genuinely unique or offer something different. A great example of the success of this strategy is our Aurora Instant Hot & Cold Water Filter Dispenser, which has taken the Aqua Optima brand from relatively unknown to a genuine challenger, ranked as number two in its category.

Does the company have any more expansion plans? Absolutely. We are working hard to expand our network of distributors, resellers and retail stockists both domestically here in the UK and overseas. We’ve also just completed the acquisition of Billi Australia, Billi New Zealand and Billi UK.

Billi is a leading brand in Australia for the supply of premium instant boiling, chilled and sparkling filtered water systems. For us this was a strategic acquisition to support our growth plans in the water and appliance sectors. Adding Billi to the portfolio will provide us with a full and comprehensive coverage of the

Did you know?

hot water dispensing market, alongside our existing LAICA and Aqua Optima brands.

What sort of support does Strix offer retailers selling the Laica and Aqua Optima brands?

We offer everything that our partners would expect. Point of sale material, digital content, an annual promotional plan, a tailored product portfolio to fit the retailer customer profile and a multi-brand, multi-category strategy to cater for all needs.

Strix is a global leader in the innovation, design, manufacture and supply of kettle safety controls, heating and temperature controls, steam management and water filtration technologies. Every day, its kettle controls are used by more than 1.2 billion people, in more than 100 countries and by over 10 per cent of the world’s population.

“We knew that simply offering a similar product range would not allow us to successfully penetrate the UK market”

Aqua Optima Aqua Optima

Fact!

Do you see the majority of your products being sold in bricks & mortar stores or online?

I think a comprehensive multichannel strategy is really the only safe bet for any brand at present. Some of our products really do lend themselves well to physical demonstration, making them a great product for independents and multiple electrical retailers. However, online continues to grow and be a crucially important part of our strategy. It’s important to be wherever your competitors are and, more importantly, where the consumers are, so for us that means having a presence in both.

What new launches can we look forward to from Laica and Aqua Optima?

We have just launched the Aqua Optima Perfect Pour collection which takes water filter jugs to the next level – easier to use and fill and unlike many utilitarian jugs they look great on the table too. The collection also includes a dispenser with dual filters that fits into the fridge.

We will be launching a new Aqua Optima coffee machine in 2023 as part of the range extension for the Aurora family, and under the LAICA brand we

are aiming to introduce some of our vac-pack and storage products to the UK market, that were well received at the Exclusively Show in 2022. In addition, we will be launching LAICA breakfast sets including a unique digital filter kettle – which is like nothing else on the market – with a matching toaster.

experience of cooking, baking and beverage making. However, as lockdowns eased and the cost of living increased through 2022 the kitchenware sector has suffered like many other sectors. But we are still seeing that consumers are looking for products that make their lives easier and that are economical and environmentally friendly.

What challenges is the sector facing?

Brand overview

■ Aqua Optima is a brand of water filtration products, from the simplest such as filter jugs to the most complete such as the Aurora hot and cold filtered water dispenser, all united by ease of use and speed in filtration. Our brand proposition is in fact to make filtered water available and easy to use for everyone. The new line of Perfect Pour jugs by Aqua Optima perfectly represents the spirit of the brand: a line of jugs designed to maximize ease and functionality of use without giving up a modern and young design.

How buoyant is the kitchenware sector currently?

The kitchenware sector was extremely buoyant during the first year of the pandemic, as people were at home during lockdown, spending time in the kitchen and investing in new appliances to improve the

Our sector is facing many of the same challenges as every other business, with interruptions to our supply chain and the rising costs of raw materials. The UK is facing a cost-of-living crisis, and this undoubtedly impacts consumer confidence, making shoppers more cautious. Rising energy costs also mean that there is a greater focus than ever before on the energy consumption of appliances, but we have viewed this as an opportunity to innovate, focusing our attention on the development of products which do more with less.

■ Laica, on the other hand, is a brand that offers various product categories, all aimed at consumer wellbeing in the home. High quality products characterised by the unique Made in Italy design, all developed with the aim of making people’s lives more comfortable at home: from products for the kitchen such as kitchen scales, sous vide vacuum products and products for water filtration for domestic use, up to lines of products for personal care and wellbeing, such as bathroom scales, medical products for domestic use and the new line of products for air treatment. Laica water filtration products are characterised by the research and development of different formulations suitable for the different needs of consumers: from traditional filtration, to instant filtration with our innovative, patented fast disk filter, up to the ultra-filtration which guarantees the highest filtering standards.

Strix has just completed the acquisition of Billi Australia, Billi New Zealand and Billi UK.

“A comprehensive multichannel strategy is really the only safe bet for any brand at present”

LAICA

Aqua Optima

Billi