Jam packed with features

Red Kite have been thrilled with the response received on the Push Me Koko compact fold strollers.

Available in two colourways currently, Amber and Slate, both models are jam packed with features and accessories that are all supplied as standard.

A modern and stylish lightweight chassis and deep padded seat means the Push Me Koko is great for both parents and so comfortable for baby as well. Suitable from birth until 22kgs ensures the Push Me Koko can be used for toddlers as well.

Tel: 01454 326 555 sales@redkitebaby.com

Next Generation

Nuna’s mixx next stroller – the ultimate diverse pushchair www.nunababy.com

The MIXX next is designed to make life as smooth as possible for parents – it’s fitted with a one-hand recline for on-the-go relaxing, all wheel suspension and a one-touch brake system with front swivel wheel locks. Its retracting wheel makes it even more compact –so parents can squeeze it into the tightest of spaces. When the pushchair is folded, the rear wheels automatically fold into the frame, saving 25cm in length.

Designed with longevity in mind – its removable and reversible two-piece seat pad grows with your little one while the quick-release harness converts from five to three points.

The MIXX next is compatible with all Nuna’s infant car seats. Thanks to the ring adapter included, swapping from car seat to bassinet mode is super easy too.

Folds in seconds

An ultra-compact travel buggy comprising luxury from departure to arrival.

Ready from birth, the Coya folds in seconds to a hand luggage compatible size for a more effortless trip. Created for fashionable parents, the Coya is Cybex’s first ultra-compact buggy combining iconic design with first-class functionality.

Foldable within seconds, lightweight and boasting a hand luggage compatible design.

www.cybex-online.com

Carry on approved

The My Babiie MBX5 Ultra Compact Fold has one of the most compact folds seen!

The MBX5 is so compact that it folds up and fits into a handy little backpack and is also carry-on approved which means the days of saying goodbye to the stroller at check in is over!

Weighing in at just under 6kg, it’s hard to believe that the MBX5 is still packed full of features such as an adjustable hood, padded 5 point safety harness and even a roomy storage basket! This truly is the travel stroller of dreams. hello@mybabiie.com | www.mybabiie.com

Strolling with ease

The nitro from Joie is a handy travel mate that keeps mum and mini strolling with ease.

The lightweight chassis and compact umbrella fold make every stroll a breeze – there’s even a convenient carry handle to make this one less load to lug. The soft-grip handles, SoftTouch harness and plush covers make this as comfortable to use as it is to sit in, while the multi-position, flat reclining seat and UPF 40+ sun canopy give tired out travellers a place snooze on those bust adventures.

uksales@joiebaby.com www.joiebaby.com

The Perfect Stroller for Modern Family Life

The Junior Jones Aylo Stroller is perfect for urban families on-the-go. Featuring a quick, one-hand, compact fold, Aylo is equipped with everything parents need as standard.

Suitable from birth until 4 years, the magnetic back panel makes it easy for parents to adjust the hood height and harness position as their little one grows. Designed with comfort in mind, Aylo has a lay-flay, suitable from birth, 3 position seat recline, ideal for naps out and about.

Along with comfort for baby, the stroller allows parents to experience better manoeuvrability and sharper handling with Tru-Ride2 technology. Providing them with an effortless push experience. sales@cuddleco.co.uk

Easyfold

It’s time to go pro with the new litetrax pro from Joie, a lightweight, easy-fold stroller that is ready to roll on any adventure thanks to the luxe suspension and PunctureProof tyres. Packing up is easy even when your hands are full – one quick tug of strap and the litetrax pro easily folds into a free-standing compact fold that’s perfect for tucking into small spaces or carrying on public transport. Transfer your sleeping baby or adventure with your busy toddler – with carry cot, infant carrier and pushchair modes, you can create a versatile 3in1 travel system that meets your child’s needs from birth to big kid.

uksales@joiebaby.com www.joiebaby.com

Luisa RollinsSvensson

CONSUMER AND TRADE MARKETING MANAGER - GRACO UK

Do you feel we are seeing innovation with regard chassis styles and quick, one hand fold with regards to this category?

We’re seeing a wealth of innovation in the compact folds category to meet consumer demand for convenience. Our latest compact fold stroller, Myavo, is the perfect example. It’s our first one-hand, one-second fold, which makes it ideal for use on the go, from car, to train, to bus, wherever the day takes you.

With the continuation of the ‘cost-of-living’ crisis, is price a key consideration at present?

Price has always been a consideration for savvy shoppers who demand value for money but never more so than today as budgets are being squeezed further. Graco has always worked hard to offer exceptional value for money, without asking parents to compromise on quality, features or style. Myavo is an example of this, it’s a true high street hero. It’s packed full of features and style but at the very best price of just £130. Are consumers now turning to compact folds that provide a full travel system option solution?

They offer two different solutions, especially for first-time expectants who still very much opt for the full pushchair solution for their newborn, then follows with a more compact solution from 3-6 months onward.

How important is the overall weight of a compact fold?

The overall weight of a compact fold is hugely important. To meet the needs of consumers, a compact fold stroller must be as lightweight as possible, which is why at just 5.8kg, the Graco Myavo is one of the lightest, compact strollers on the market.

You only have to walk around a baby show to see parents folding and holding up strollers to check their weight to see just how important this factor is in their selection process. We know that as well being able to manoeuvre the stroller easily when on the go, Mums are also very mindful of finding a stroller solution that’s lightweight to support their recovery post-birth.

Do you feel that consumers are actively researching these online?

We know that consumers are actively researching online across all categories and compact folds is no exception. We recently ran a survey with Mother & Baby and found that 46% of parents say they are confident with all the information available to purchase online.

Are brand names dominating this category?

Most brands are competing in this category and that’s why we’re seeing the level of innovation we are today. It’s an exciting category to be in, we all have something that can win over consumers.

Do you think we may see further innovation within this category?

Further innovation is guaranteed in this category as the consumer demand for convenience and versatility from a stroller isn’t going away. At Graco we are continuously innovating, so watch this space.

What are the typical benefits retailers can expect by stocking these?

By stocking compact fold strollers, retailers will attract a range of customers who are seeking different styles, at different price points. We know that many families will own multiple compact strollers. Fashion and innovation are key drivers towards purchase so it’s important that retailers are offering a good variety of brands, price points and fashion options to their customers.

Damon Marriott

HEAD OF PRODUCT MANAGEMENT, JOIE

Why have compact folds become so popular?

Compact products generally come in at a lower price point so are ideally placed as a second option or one that will be used less frequently than a main pushchair – either for holidays or to leave at the grandparent’s house. These products are a big hit with those who live in towns and cities as they make travelling through built up, busy areas and on public transport, much easier.

With these being more compact, are consumers prepared to accept lesser functions and features?

The consumer still has an expectation that these products will offer great functionality but to a lesser degree. The main characteristics people are looking for in a compact stroller are low weight and a small footprint and people are willing to accept no extendable handlebar and smaller wheels for example, if it means the product is half the weight and around half the size when folded. That being said, Travel System/Carrycot compatibility and a mechanical recline are still available on the compact Joie Parcel, so consumers may not have to sacrifice as many features as they expect.

Are consumers now turning to compact folds that give also a full travel system option solution?

Whilst many have the travel system options via adaptors and even carrycot fitment like with the Joie Tourist, most consumers still favour the full 2in1 pushchair as the basis for their initial travel system, with compacts offering the perfect travel companion.

How important is the overall weight of a compact fold?

It is a key aspect parents consider when purchasing a pushchair and can be a deciding factor if they can’t choose between two products. In terms of compact pushchairs specifically, parents are willing to sacrifice product features if it means shedding a couple of extra kilograms, it can make all the difference when pushing for hours!

Do you have any information that reflects perhaps a trend for these as a purchase as a second pushchair?

Compact products generally come in at a lower price point so are ideally placed as a second option or one that will be used less frequently than a main pushchair – either for holidays or to leave at the grandparent’s house. These products are a big hit with those who live in towns and cities as they make travelling through built up, busy areas and on public transport, much easier.

Do you feel that consumers are actively researching these online?

There are bound to be those who will impulse buy in this category, but most consumers will still do their research to check the product will fit in the boot of their vehicle, make sure they are lightweight and easy to fold, especially as convenience are a key factory in this category. Reviews are always key here as well as they help give the consumer confidence.

Do you think we may see further innovation within this category?

Since this category is relatively fresh, we should see plenty of innovation over the coming years. Weight is incredibly important and so finding ways to shave off extra grams can tip the scales in a products favour. The design of the fold function can also have a big impact as smaller and more convenient folds provide real-world benefits to parents.