Exporting to China

A webinar presented by the Department for Business and Trade in July explained the opportunities available to British companies wishing to export to China and also the complexities of the market.

Sunshine Zhang, senior trade and investment officer, retailer and consumer department for business & trade China, gave participants an overview of the mother and baby market. She explained that business in China is pretty much back to pre-covid levels and demand for mother and baby products has never been greater.

The market size of the maternity and childcare industry in China rose from just over three trillion yuan in 2018 to just under five trillion in 2022 and is expected to exceed five trillion in 2024. The two-child policy has driven growth in the baby products market, whilst the introduction of the three-child policy in 2021 continues this growth. In 2020, 50% of children were first child, whilst 50% were second child. In 2021, 44% of children were first born, 41.5% were the second child and 14.5% were the third child.

SUB HEAD: Parent profile

Sunshine also explained the change in consumer profiles due to