Digital marketing

Ryan Molloy of RedFern Digital explained the complexities of digital marketing in China stating that it is not a cheap process and generally requires at least a three year commitment and a budget equating to around £100,000 in order to gain return on investment.

As in the UK, social media platform audiences change continually and currently the most appropriate for mother and baby brands in China include Little Red Book which is a trusted social shopping platform helping younger women to discover and review beauty and health products that can be hard to find in China. Also, Douyin (similar to Tik Tok); WeChat (instant messaging); Weibo (microblogging); Zhihu (an interactive forum); and Kuaishou (a short video platform).

All of these social media platforms have advantages and challenges. For example, LRB targets young people with high purchasing power, but is not strong for sales conversions. Douyin targets young men and women, but is expensive with high production costs; whilst Kuaishou targets young people from lower tier cities and is not recommended for high end brands.

Sustainable feeding solutions

2023 marks a year of intense launch activity for the weaning brand awarded an inaugural King’s Enterprise Award in Innovation for its much-loved Coverall Weaning Bib.

Bibado is set to provide parents with complete mealtime solutions by adding a range of stylish and sustainable bamboo tableware to its product portfolio.

The range encompasses super-suction oval bowls designed to aid scooping and matching suction divider plates. Both bamboo products feature engraved characters from the newly launched bib prints - available to wholesale and distribution networks for AW23 ranging. Existing products, Dippit and Handi Cutlery get a makeover with colour combo updates to mix and match with new Scandi-inspired bib prints.

www.bibado.co.uk