nursery matters JOHN BARKER Image source: Pexels.com
Barking Mad This month Pramland’s John Barker is taking a view on car seats with a look at invention, innovation and meeting current consumer trends, desires and demands.
H
i everyone, hope you are all well. I’m assuming like us you will have started to feel the effects of Black Friday and the Christmas period. The store feels quieter and customers are definitely more reluctant to part with the money they have in their wallets. Talking from my own point of view I don’t think Black Friday went too badly. We didn’t get inundated with price matches and we actually had a fairly good week considering how it can sometimes affect footfall etc. Not saying we didn’t come across any “silly” prices but we took a view on some and ended the week with our sanity fully intact. Stock issues have continued to cause problems here and there, but they’ve been the norm for so long now that we are simply adjusting our stock holding to offset the issues. So, there you go, November was basically business as usual for us. One exciting thing that did happen was the launch of the rather brilliant new seat from Cybex, the Anoris T! I have to admit that up to the point Cybex started dropping predicted ADAC score into the equation I wasn’t 30
nursery today
100% sold. As soon as they dropped that HUGE bombshell (if you know, you know, if you don’t – I won’t spoil Cybex’s surprise) I literally sat up with interest and I was fully onboard. In fact, I was sat next to Kevin (Paul Strides York) and he’s a real Car Seat geek. . . .he physically shifted in his seat and his excitement was visible. Now I’m not going to turn this into a free advertorial for Cybex (much to their disappointment I’m sure) but this brilliant product ties in nicely with what I wanted to discuss this month – Car seats. Car seats are one of the areas in our industry where you’ll find a constant flow of new inventions and innovations. As a sector car seats are probably the most important thing we sell. Our instore offerings (or online) must provide a good selection of seats to allow all customers to find something suitable for their vehicles, child and budget. Our selection needs to be as good as the knowledge and advice we provide each and every customer that asks for it. We have always operated with a curated
john@pramland.co.uk
