Nursery Today October 2022

The Milton routine to stop germs

CLEAN

carefully all feeding & breastfeeding equipment

STERILISE

in 15 minutes with no need to rinse

WASH AND DISINFECT HANDS to limit germ transmission

Milton, protecting what’s precious for over 70 years

byTrusted parents for years

Contributors

12 Etopia

Asha Bhalsod gives valuable advice and takes a look at how, once you’ve embraced an Amazon mindset, you will learn to love this e-commerce beast!

16 Barking Mad

Pramland’s John Barker is looking forward to Harrogate and this month in his article he illustrates why.

18 FanFinders

Editor

Penny Franks penny@lemapublishing.co.uk

Christine Contreras christine@lemapublishing.co.uk

Production

Paul Naish paul@lemapublishing.co.uk

Production

Rick Vickers rick@lemapublishing.co.uk

Managing

Mark Naish mark@lemapublishing.co.uk

Chairman

Malcolm Naish malcolm@lemapublishing.co.uk

Robert Thomas robert@lemapublishing.co.uk

93

FanFinders’ CCO and co-founder Adam Gillett talks about how nursery sector SMEs can angle their business for success, despite the budget constraints of a recession.

Online4Baby

Online4Baby’s Managing Director Christy Foster and Senior Buyer Jenny Brooks takes a view on Kind + Jugend 2022

Cover Story

14 BabyStyle

Harrogate Nursery Fair promises with another jaw-dropping stand from BabyStyle choc-abloc with new products across the Oyster, egg, Charnwood and Prestige ranges.

editor’s letter

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Finally, here we all are in the month of October and the buzz is building. Why you might ask. Well it’s the month where as an industry we all gather once again in Harrogate!

The show this year is set to be a fantastic event, with so many brands once again deciding to fill the halls with products covering every aspect of the nursery industry. You are certain to find exactly what you are looking for – whether to re-stock on current ‘must haves’, find that something new to offer to your customers, check out new product launches,

“We have well over 200 brands and over 140 exhibitors from 15 countries – so a truly international event this year where visitors can see some great new products.”

Adrian Sneyd, Harrogate Int. Nursery Fair

find the latest innovations, see new colourways and fabrics or to simply spot upcoming trends. Harrogate Int. Nursery Fair is an absolute must attend event for everyone in the nursery sector.

With the continued cost of living crisis, this is also a great time to find all those ‘show only’ exclusives by attending.

With in excess of 200 brands under one roof across five halls, it is sure to be a nursery trade fair bigger and better than the 2021 show, which in itself was amazing with great support from both exhibitors and visitors after the pandemic and this

year, the show organisers have done it again to bring you a truly valuable UK trade show. In fact, where in the UK can you find so many leading brand names happily exhibiting at a UK trade only show amongst newer fledgling companies? For example, you will find (and this is just an example, as there are so many!), leading brands such as Chicco, BabyStyle, Silver Cross, Cybex, iCandy, Johnston Prams, Mamas & Papas, Dorel/Maxi-Cosi, UPPAbaby, Inglesina, Cosatto, Joie, Nuna, Graco, Green Sheep, Angelcare, Axkid, CuddleCo, Bebecar, BeSafe…. The list goes on and on! Then of course, you will be treated with more than 50 new exhibitors to the show this year! As show organiser Adrian Sneyd tells us: “We have well over 200 brands and over 140 exhibitors from 15 countries – so a truly international event this year where visitors can see some great new products.” Adding: “As well as numerous well know favourites, we have more big brands returning which may not have been seen at Harrogate for many a year, plus over 50 new companies to the show, so visitors will be spoilt for choice when sourcing new products.”

Retailers are also welcoming the event. As Independent retailer GroovyStyle’s Managing Director, George Benzani says “Being able to see all our key brands in one place is the number one reason we go.” Adding “It’s good to see what everyone thinks will be trending in the following year and if these ideas are consistent across multiple brands.  Sometimes we find the odd rogue idea and other times we find surprising new concepts.”

Harrogate is also the home to the BANTAS and Concept & Innovation Awards. By attending you will find out first hand who has won these coveted accolades.

“It’s good to see what everyone thinks will be trending in the following year and if these ideas are consistent across multiple brands. Sometimes we find the odd rogue idea and other times we find surprising new concepts.”

George Benzani, GroovyStyle

And don’t forget, there’s always the after-show party! This is a free event to both visitors and exhibitors and will be held in the magnificent ROYAL HALL part of the Harrogate Convention Centre on Sunday 16th October 2022. Turn to page 19 for further information.

You will also find a great show preview within this issue, starting over on page 19, where we give you a great sneak peek of what you can expect to find within the show halls.

See you all there!

Socks Ons teams up with FAIRE

Sock Ons – the brand behind clever little things that keep baby socks on has a range of innovative products that have become staples of the nursery market including Twiddle Ons foot finder rattle toys, Dribble Ons bandana bibs, Mocc Ons moccasin slipper socks and now their latest sensation Step Ons – rubber soled sock shoes.

Step Ons are half sock + half shoe, ideal for crawling, cruising and walking babies and have been designed for the first 3 stages of movement, with soft and flexible rubber soles protecting little feet whilst encouraging exploration of the world both indoor and out!

Perfect for playgrounds, sandpits and soft play, Step Ons which are light and flexible, make an ideal first shoe, allowing feet to be close to the ground for balance, whilst providing a barefoot sensation with the added protection of shoes! They are available in 5 funky designs and colours. Affordable RRP and perfect gift packaging.

The ethos behind every product in the Ons range is clever parenting solutions to everyday problems hence their signature product Sock Ons – keeping baby socks exactly where they belong. On over 1 MILLION little feet across the world.

The company has now teamed up with FAIRE – the online wholesale platform and they are offering £100 off your first order for new customers, plus free shipping with them for an entire year when using their FAIRE direct link www.sockons.faire.com

Tidy Books’ original nursery design gets a natural update

Parents are choosing softer, sophisticated tones for nursery decor, and the team at Tidy Books have created a new colour palette for the classic, award-winning Tidy Books bookcase in earthy tones; the Nature Range.

Inspired by forest walks and misty dawns, our new colours are proving to be a popular twist on the iconic Tidy Books alphabet bookshelf, which changed the way kid’s books are presented to children, encouraging a love of books from babyhood. The Nature Range is produced in the same eco -friendly, non toxic water lacquer as the whole Tidy Books range, and is a lasting investment for the family.

info@tidy-books.com

www.uk.tidybooks.com

Project Baby awardfor ‘world first’ Noordi 2-in-1 ‘baby nest/ maternal pillow’

The multifunctional Baby Nest and Pregnancy Pillow from Noordi, has just taken SILVER in the Project Baby Awards.

The judges at parenting magazine, Project Baby, loved the fact that this innovative nest, the very first of its kind, can transform from a nest into a maternity cushion by simply zipping off the sides.

Designed in the UK by Johnston Prams, and created by sustainable Scandi

pram brand, Noordi, this innovative nest is essentially two products in one!

The Project Baby Awards, now in their 6th year, are well trusted and highly regarded. Real families test and judge all the items that are entered into the competition. So, when you see a Project Baby Award logo you can trust that the item will make your family’s life easier and better.

www.johnstonprams.com

Hape to hit thesmall screen

Toynamics UK & Ireland is launching its biggest Christmas advertising campaign to date to support the Hape brand.

The Christmas campaign focuses on the concept that when you give a Hape toy to a child in your life, you’re giving them more than something to play with, you’re unwrapping their potential. This will see some of the best-selling Hape toys come to life in a 30 second video, with content themed around a festive narrative of ‘The Fallen Angel’, which aims to capture children’s imaginations. The Hape Railway, infant and roleplay categories will take centre stage in this multi-faceted campaign.

The advert, in video and static format, will feature across digital –online and social – platforms in the UK and Europe. Toynamics will also be offering retailers a strong support package, with POS and window display kits available. Supported with PR outreach and a high profile influencer campaign.

The campaign will run on all major digital channels, including YouTube, Instagram, Facebook and TikTok, across Europe and America with the aim to make a big impact on the small screen.

Get cozy with Done by Deer Cozy lounger

The award-winning Done by Deer cozy lounger with a removable activity arch is designed to follow the baby around the house during the day – perfect for comfort, play, and tummy time. It encased the baby in a safe and cozy space and the inside stitches create a triangular shape to ensure the baby’s head is always resting in a comfortable and safe position.

Attach the baby’s favourite toys to the arch to encourage fun tummy time practice. As the child grows, the legs can rest in a natural position on the edges, making it safe for the child’s hip development.

Contact the below for further information. gwen@donebydeer.com

British brand Silver Cross pushes on with sustainability efforts

Recycling and sustainability are big topics in 2022, with the public looking more than ever to their favourite brands to do more. Searches for “environmentally conscious brands” and “recycle scheme” are up 300% and 57% since the same period last year respectively.

The UK’s longest-running nursery brand, Silver Cross takes pride in looking after the next generation, including launching the first ever car seat recycling scheme during Recycle Week in 2021, along with running a valet service for used prams from Silver Cross and its sister brand Micralite and has since recycled a total of 192 car seats.

Silver Cross have also ensured sustainability was at the forefront when designing its new Dune and Reef prams, with the outer fabrics woven from yarn using recycled plastic bottles – 35 plastic bottles are used in the seat unit, and 12 in the first bed folding carrycot. In addition, all Dune and Reef packaging is recyclable and FSC certified and has been specifically designed to reduce waste.

David Abbott, Director of Marketing at Silver Cross, says, “As a brand, we’re making a conscious effort to become even more sustainable through our products, packaging and recycling processes. We’re incredibly proud to offer the first and only car seat recycling scheme, which will reduce waste and allow materials to be re-used.’

www.silvercrossbaby.com

Hours of imaginative play

Charming Belgium toy brand, Lilliputiens, is delighted to continue to expand its creative toy offerings in the UK as it launches the adorable Little Doctor Alice Bag. Providing little one’s hours of imaginative play, Lilliputiens Little Doctor Alice Bag includes all the essentials for medics of the future to take care of the adorable Alice Fox, who unfortunately, isn’t feeling too well!

The super soft doctor’s bag (which cleverly also serves as a sick bed) features everything needed to take care of Alice, ranging from bandages, a thermometer and even a stethoscope. Promising hours of role play games and inspired playtime, the doctors set is sure to be loved by little ones for years to come.

www.lilliputiens.be

My Babiie Festive Highchair for Charity

My Babiie have partnered with Save the Children to create an exclusive new product range with proceeds from every sale going to the charity.

Total sales are expected to raise at least £10,000 to help support the fantastic work they do with children in the UK and worldwide. One of the products is a Festive Highchair cover that is compatible with the My Babiie Premium highchair and several others on the market. With a cute festive print of snowflakes and sleighs, this highchair cover is a must-have for any festive get-together this year!

For sales enquiries please contact hello@mybabiie.com

Positive year

A positive year for Tutti Bambini, as the brand has expanded its operations, opening both a brand-new distribution centre and a new HQ earlier this year. Lulu Vinte, Marketing Manager at Tutti Bambini, says, “As the brand has gone from strength to strength in the last few years, this investment was much needed to support the company’s long-term vision and improve the quality of our services for both consumers and retail partners. At a product development level, we continue to bring newness in the furniture and baby equipment category, and we are planning to expand on soft goods by the end of the year. This year we have also been more actively involved in trade shows, as we are looking to broaden our international footprint. We have exhibited so far at the ABC Kids Expo in the US and the Kind und Jugend in Cologne. This is our third and last trade show, but we will also be present at the Baby Show Olympia later in October. It has been a busy and exciting year for us, and there’s definitely more in the horizon.”

Tel: 020 8368 5800 sales@tuttibambini.co.uk www.tuttibambini.com

Show time

KIDS’ TIME 2023 - the latest trends in the child products and services business sector are showcased at one of the most important expos for manufacturers of toys, prams and clothes for children!

KIDS’ TIME expo is the largest event of this type in Central and Eastern Europe. For over a decade, the show has been recognized by manufacturers of toys and articles for children and parents.

The three days show abounds with product premieres and industry meetings featuring top experts. With a plethora of exhibitors, foreign guests and journalists - the trade show is a magnet for the world’s leading specialists in the children’s products and services sector. The upcoming KIDS ‘TIME is held from 22 to 24 February 2023 at Targi Kielce. For more information, please visit www.kidstime.pl

Bumpf; a new parenting app for the next generation

Proven lifesaving content from MAMA Academy is interwoven through a fun, interactive interface, combining features for parents to plan, record, share and learn through their journey (Pregnancy - 16 years).

Users can change the timing of content, notes, reminders and list items to match the needs to their unique journey.  We believe it’s the most personalisable App around.

After three years’ work, team Goog; Sarah Wilkinson (Life Targeting), Heidi Eldridge (Mama Academy) & Rachel Bradbury (Custard & Crumble) bring their 40+ years’ market knowledge and 72%+ prenatal market coverage to drive downloads, which will enable bumpf to be a useful tool for 100K+ parents over the next 18 months.

Do get in touch to discuss any opportunities.   Sarah@lifetargeting.com

Concept & Innovation Awards Finalists announced

The Baby Products Association has announced the three finalists of its 2022 Concept & Innovation Awards. After much deliberation, these innovative product ideas were picked by judges as stand-out entries and have been invited to Harrogate International Nursery Fair from 16th to 18th October 2022 to present their product concepts to the industry.

Grzegorz Krynicki with KneeGuardKids – a foot rest for children carried in car seats which is attached to the car and not the car seat. This is suitable for ISOFIX and non-ISOFIX seating positions.

Jennifer Lake with BUG Grip – a clamping device that can immediately create a double buggy, or connect a scooter, trolley or similar with a quick twist and click of its universal head.

Katherine Paterson with Karecot – a softsided, breathable, washable cot bed with a unique drop-side mechanism.

Visitors and exhibitors at Harrogate International Nursery Fair are invited to visit these finalists on stands B32 to B34. Once again, the association is appreciative of sponsorship from law firm 3Volution which will be in attendance on the stands giving advice about intellectual property. The winner will receive a prize of free legal advice from the firm.

The winner of the 2022 Concept & Innovation Award will be announced on Monday 17th October 2022.

www.nurseryfair.com

The Launch of ‘The Pebble Agency’

Industry experts Jo Studholme and Catherine Haken are excited to announce the launch of their new PR & Marketing Agency - The Pebble Agency.

With combined nursery industry experience amounting to over 40 years (yes 40 years!), they have pooled their knowledge, experience and enthusiasm to offer impactful creativity which delivers tangible results to create demand for your products.

In an ever-changing world of online communications, Jo and Catherine are confident they have the experience and tools to support you with all your PR, Marketing and Creative requirements for both B2B and B2C.

Both Jo and Catherine have worked with some large brands prior to launching The Pebble Agency including iCandy, egg, Dorel, Bugaboo and Cybex. They have supported both new start-up businesses as well as established brands to bring new products to the market.

With a range of Packages and additional ‘Pebbles’ (as they have aptly named them) they can tailor a suitable package to suit your business as it changes and grows. The Pebble Agency have shaped their offering to be transparent, flexible and affordable to all businesses no matter whether you are a start-up or a well established brand.

Jo stated: “I have worked with Catherine for around 12 years and we have always maintained a good working relationship. We feel that consolidating our skills will enable us to provide a solid service to all of our clients.”

The Pebble Agency will be attending Harrogate so if you would like to arrange a meeting to discuss your PR, Marketing and Creative requirements please get in touch, their diary is already filling up quickly so get in touch today at info@thepebble.agency

Family first at East Coast Nursery

A personal thank you to East Coast Nursery Ltd and the Nursery trade from Cassie Kealey.

Cassie, who you may know as Bebecar Sales Manager, has been quiet in the office lately, some stockists are already aware but her little girl Cora was recently diagnosed with ALL Leukaemia.

Although this has been a stressful time for the family they wanted to send a massive thank you to Eric White, David and everyone at East Coast Nursery and Bebecar UK and Portugal for their support as well as the amazing independent nursery stores who have sent well wishes, flowers and presents.

Cassie has been working for East Coast Nursery for 19 years and is so appreciative to work for a family business that puts the family’s first and is grateful to work in such a supportive industry.

In-house or agency: How to manage Amazon

The heart of e-Commerce stems from Amazon and therefore taking an Amazon-first approach when creating an e-Commerce strategy will result in saving time, and money, leading to increased sales. With complex skills required to manage e-Commerce, as a strategy consultant and having worked with Amazon for over 10+ years, I often get asked what the correct model is – create your own in-house team or outsource to an agency.

When it comes to recruiting with Amazon in mind, you’ll need unique hiring strategies. Target the best talent, by aligning candidate traits to the job role. You simply can’t hire a National Account Manager to perform specialist Amazon tasks. Skills required to manage bricks and mortar customers are not nearly as transferable as we are led to believe.

Managing Amazon successfully requires individuals with cross-functional skill levels, and I believe the idea of a single individual properly skilled at handling everything related to Amazon end-to-end, is a fantasy. They’ll always need support on some Amazon discipline relating Analytics, Marketing, Content Creation, Sales, and Operations/Logistics, which they may not be well-versed in.

I’m sceptical that a single individual can be equally skilled at running highly efficient

PPC campaigns, writing Amazon-optimised copy for product listings, staying on top of programme-and-policy developments, and overseeing inventory forecasts. And the expectation is that the same person should be highly skilled in strategic growthfocused areas, manage customer service, resolve cases, respond to product reviews, and scan products for unauthorised sellers and counterfeiters.

If budget allows and you have the capacity to create your dream team, go on a recruitment drive to hire an internal team. They will garner a wealth of specialist knowledge that can be applied to the day-to-day running of your Amazon business.

The common belief amongst brands is that agency costs are higher than hiring a dedicated person to manage Amazon. When you consider time saving and scaled efficiency, it exponentially outweighs perceived costs.

Internal team turnover

With a smaller internal team of Amazon experts, companies have significant “key person risk”. If that person provides 4 weeks’ notice, the company will struggle to keep momentum on Amazon while they backfill the position.

In today’s post-Covid climate, Amazon

skills are in high demand as the market is under-skilled, and salaries have increased rapidly. From pre-Covid to today, Amazon salaries have increased an incredible 30%-50%. And when a company has their sights on a candidate, they have to move swiftly with the offer as counteroffers are very common.

Real-time comparative information

Because Amazon constantly changes its policies, staying on top of newly developed programmes can be tough. Different marketplaces follow different policies and your internal team needs to stay abreast of any changes on a global basis.

An internal Amazon team may have to spend time figuring out what the correct tactic is for the business where an agency, with multiple clients, is in a position to share the knowledge of quick wins. My team shares new discoveries on an ongoing basis.

Hiring an agency

It saves time! The in-house hiring process can take anywhere between 3-6 months, plus extra time for training and upskilling new team members, while an Amazon agency is fully trained and set up to start on your account straight away. We have clients coming to us with Amazon problems which

Etopia’s Managing Director, Asha Bhalsod

It’s fair to say that Amazon is widely regarded as Marmite – a marketplace vendors and sellers either love or hate. However, when you have an Amazon Mindset, you’ll learn to love this e-Commerce beast!

clients to share with you.

An agency can help upskill your existing in-house team to understand best practices and dissect the correct strategy for growth with senior members of a business. Sometimes senior members of businesses don’t fully grasp the day-to-day challenges of running an Amazon business.

A fresh pair of external eyes can supply valuable advice that may be easier to digest than getting the same information from internal resources.

What is the correct model for your business?

It’s not always a question of either-or. An Amazon agency shouldn’t be used to

replace your existing e-Commerce team. The real question should be around how an agency can complement and support your team with specific Amazon marketplace knowledge and expertise. In my experience, the best, most profitable agency-client relationships are when clients see an Amazon agency as an extension of their in-house team, working in parallel to achieve their goals.

The most successful brands are the ones that have an Amazon Mindset and want to own their Amazon strategy. An expert agency can either upskill teams or outsource support to businesses to save time, money and ramp up those allimportant sales!

has been persisting for months, unresolved. As we are a team of experts that are troubleshooting daily, we are able to resolve these issues almost instantly.

Internal promotions, position changes, and new hires can all create turmoil in your Amazon world. When collaborating with an agency, you have the benefit of consistency and stability. The right agency will provide training for any new hires so that your Amazon strategy continues to deliver according to plan.

Improving efficiency

Since your in-house team only works on either Seller or Vendor account, their

knowledge will be limited. Dealing with a plethora of clients helps an agency experience all aspects of selling on Amazon. It’s rare for an agency to encounter a problem they’ve never seen before! The cross-pollinated experience of working with various clients gives them the ability to tackle anything.

Agencies adapt to changes quickly and a good team should be able to forecast Amazon’s next move and prepare your Amazon store appropriately. With their cross-category experiences, they’ll know ahead of time how to best plan for your business. They will also have tried-andtested new programmes on previous

Be ready!BabyStyle

Hall M, Stand: M6

BabyStyle will be leading the charge again at Harrogate Nursery Fair this year with another jaw-dropping stand that promises to be choc-a-bloc with a whole host of new products across the Oyster, egg, Charnwood and Prestige ranges.

The countdown to Harrogate is always a hectic few weeks at BabyStyle, but the blur of activity is focussed on adding the precise finishing touches to product developments that have been in the works for months and years.

“It’s my favourite date on the calendar,” says Andy Crane, Managing Director. “We all work so hard to stay fresh and innovative with our products and Harrogate is where we get to display those labours to the other really hardworking people in the industry, retailers, and hope that they enjoy where our hearts and souls have been for such a long time.”

Why visit BabyStyle?

Luxury-seeking parents will be tempted by fresh fashions for the egg stroller which will be on display with a raft of new fabrics being presented alongside two brand new special edition models which offer unique adventures in knitted metallic hex prints. New chassis finish modes are also promised, as well as a few additions to the popular accessories range, including a stroller organiser, clutch bag and an egg-specific ride-on-board and seat.

For the first time ever, parents will soon be able to bring those stunning egg curves into their homes as the team will also be previewing the hotly anticipated egg highchair and the team at

BabyStyle can’t wait to see that one themselves too (if it gets through customs on time)!

The Prestige range of traditional prams has been through an evolutionary phase that leans into modern trends with a design tweak to the presentation of the chassis and a new approach to the fabrics on offer.

Also debuting at Harrogate

You will get the opportunity to see two new furniture sets from the Charnwood brand which are absolutely on trend for 2023/24 and beyond, and we especially love the curved features of the set pictured above.

Taking centre stage

As if all of that is not enough already, it is the Oyster brand that takes centre stage at this year’s event and not just for the obvious reasons based around new product launches…

Andy Crane has been considering the signs of the times that we are all experiencing and has evaluated how the Oyster brand can offer more for parents and retailers going forward. This has culminated in a considerable number of enhancements to the Oyster stroller range that will help to position it closer to luxury stroller options whilst maintaining its existing mid-range value

price tag. In short, the Oyster3 now looks even more premium without punishing parents’ wallets.

Two key enhancements have made the biggest difference; firstly, the plastic back panel is being replaced with a fabric treatment which raises the cosmetic feel of the stroller instantly as far as sight and touch goes. Secondly, the Oyster logos have been toned down and muted to better blend in with the chassis features and fabrics that they embellish, and the adage of ‘less is more’ is certainly true here, as featured on the front cover with the ‘Orion’ Oyster3 coming soon.

Andy explained that as everything in life becomes ridiculously expensive many expectant parents may be forced to turn away from the more aspirational and costly premium strollers that they may have had their hearts set on five or six months ago:

“Our Oyster range has always sat in the middle of the market and provided terrific value and premium features. We are now adding an extra dose of premium look and feel to the Oyster to match the luxury features it already enjoys. If a parent has to compromise on price, then we now offer no compromise on style, quality and premium feel with Oyster3.”

Even against a backdrop of falling exchange rates BabyStyle have continued with this upgrade process as they see it as adding the crucial extra touches that will help stores to make a sale where parents might have been considering turning to the pre-loved marketplace as an affordable place to get their luxury hit.

“We never sit back and say ‘that is good enough’ at BabyStyle,” continues Andy, “And experience and technology constantly evolves and helps us to find better ways of solving parents’ problems. It is in our DNA and it is an approach that is going to be very helpful for our retailer partners, and our own business, over the next couple of very bumpy years.”

This combined thinking of evolution and value is also taking Oyster into the home instead of just

leaving it as a brand that gets used only when shoes are put on…and Harrogate will see the reveal of the Oyster 4-in-1 Highchair and an innovative sidesleeper/playpen product.

The 4-in-1 has a big clue built into the name and is a product that can be used as a seat, highchair, table, and chair adding months, if not years, of extra usefulness to parents after their initial purchase rather than it being yet another highchair that baby quickly grows out of. The side-sleeper/playpen is a product that is used for the first few months next to the parents’ bed and then takes on a new lease of life as a playpen after baby is 6 months old.

Products such as side-sleepers that have a fixed timespan of 6 months can be viewed as a tax on parenting by some consumers and BabyStyle are bringing that Oyster value thinking into new categories to help parents get more for their money and you can find out all about it and a whole lot more, at Harrogate Nursery Fair.

Tel: 01509 816444

Email: info@babystyle.co.uk

“Our Oyster range has always sat in the middle of the market and provided terrific value and premium features. We are now adding an extra dose of premium look and feel to the Oyster to match the luxury features it already enjoys.

If a parent has to compromise on price, then we now offer no compromise on style, quality and premium feel with Oyster3.”

Andy Crane

Barking Mad

Life is full of a number of certainties, birth, taxes and death being the most obvious. For us nursery trade people we can add the Harrogate nursery show too.

After the best Harrogate I have ever attended last year, I have to admit that my expectations are very high. Last year saw the return of many brands that have been absent for far too long and it had an amazing effect on the show. Not only did we all get to visit those brands that have always been committed to showing in Harrogate like BabyStyle and Bebecar, but we also saw a host of returning brands that have been absent for the last few shows, or simply choose not to show every year. In addition, we saw a fantastic influx of new brands too – all of which culminated in a jam-packed show for us all to experience. I attended for two days, and boy was it a mad rush! I wish I had taken a little more time out of the store so that I could have spent a little longer in Harrogate. I failed to see and speak to everyone that I wanted to visit and this year I won’t be making the same mistake.

This year I’ll be taking the full weekend to take in the sights and sounds. It means I can visit more stands and spend longer with them when I do. With an appointment diary already bursting I’m super excited to see what Harrogate 2022 has to offer, and that brings me nicely on to my annual forecasting article where I chat about what I’m hoping to see over the course of the show.

A common theme this year for me will be the fact that many brands have announced or launched many of their new products before the show. A prime example being iCandy and Venicci, both of which obviously didn’t want to sit on their new products until mid-October. It’s an odd thing to do given how close the show is but at least it leaves a little more time for socialising.

I’ll start with the house brand of the Harrogate show. A brand that is so tightly connected with the show it’s hard to imagine them not being there – I am talking of course about the brilliant guys and gals from BabyStyle. A brand dedicated to helping us independents, it only seems right that they are many stores first port of call at the show.

Pramland’s John Barker is looking forward to Harrogate and this month he illustrates why.

john@pramland.co.uk

What will 2022 bring from BabyStyle?

Given the recent purge of Oyster 3 colours and hugely successful launch of the most recent additions it’s safe to say we can expect to see some more new fabrics in the range. Fingers crossed we’ll get some news on Oyster 3 Max – a product teased a fare while ago at Cologne and one that’s been a little quiet since.

Another product I hope to see is the Halo from last year, a clever multifunctional product that there is a market for. Similarly, to Oyster I would imagine we’ll see some new Prestige colours given the reducing range of availability. Finally, over on Egg, I can’t see anything new being announced. With three new colours already introduced and the Egg 2 only a couple of years old I’m guessing it will be business as usual for Egg. . but Andy and his team do like to surprise us all!

A new brand for 2022, Mini Uno is set to return again and they are promising lots of newness. It’s a brand that has hit many of our shopfloors not just running but sprinting full pelt! Their range of strollers, travel systems and home items are of a consistently high quality and all set at brilliantly, customer friendly prices. If you are not a stockist already I can highly recommend a visit to see them. The

touchfold stroller is one of the best selling strollers we’ve ever had!

Another brand I’m looking forward to visiting is Venicci – but not just because Katie is one of my favourite people ever! Their big release for 2022, the Tinum Ulpline will be old news by the time we hit the halls of Harrogate but I’m hoping to see some samples of their next new range. I am of course talking about their furniture. Furniture continues to sell well for us and it’s always nice to have a new range to get excited about, especially if they can deliver on the quality at the prices they are proposing.

Maxi-Cosi and Mamas & Papas are back once more and I’m guessing that they will be showing a few pieces here and there but I’m not expecting anything major given the product launches from earlier in the year.

One brand I am expecting to see big changes from is Ickle Bubba. I’ve heard whispers of an almost full range refresh and it will be interesting to see what they will be showing and how it will fit in to the market. A brand that the consumer is very much aware of, Ickle Bubba have certainly carved a niche in the market for themselves over the years and it’s fast become a brand many of the customers that visit our store expect to see.

I didn’t manage to get to the

Cosatto open days this year, so I am looking forward to seeing the full 2022 range in all its glory. Likewise, the Bebecar stand will be on my list of must see stands. It’s always nice to see Cassie and the rest of team at Bebecar and find out what crazy fabric they have planned for us next!

Given the extra time I have available this year I fully intend to have a little trundle around. Last year my back-toback diary didn’t allow for any time to see the smaller brands or stands. This year I will address that as I’ve left a nice block of space in the diary to see if I can find the next big thing!

It’s not just the brands, oh no! There are you people too! It’s always a

pleasure to spend time with you chatting and comparing notes. For me, and many of you too I’m sure, this is the highlight of the weekend. I’ve said it before, being an independent store can be a little lonely so to have such a lovely and friendly group of stores out there it’s amazing. No matter if it’s a chance meeting in a hall or spending the evening drinking and partying it’s always a pleasure to see you all. So, when you’re head down running from hall to hall, trying not to be late for your next appointment and you see a scruffy looking metalhead wondering around aimlessly. . .do stop and say hello!

See you all in Harrogate!

This year I’ll be taking the fullweekend to take in the sights andsounds. It means I can visit morestands and spend longer with themwhen I do. With an appointmentdiary already bursting I’m superexcited to see what Harrogate2022 has to offer.

Why nursery brands still have to meet new parents in their product lifecycle

As an SME, you are at the centre of a vision. You’re there because you have something to share with new parents. Something that can help them navigate those stuttering sleep schedules or weaning challenges, something that you know is truly worth hearing about.

But sometimes being at the centre of it all can feel like the eye of a storm. And with a recession looming on the horizon, you might be anticipating a few choppy months ahead. The natural inclination may be to cut back on consumer marketing in order to steady the ship. Which makes sense for most markets, but you already know things are a bit different in our sector.

With new babies being born every day, the obstacles you face can’t be solved by just tightening up spending. You still need to meet new parents in their product lifecycle, because without it, you could be steering yourself into danger.

Why optimise over cutting back?

The reality is that parents will be cutting back, but this won’t necessarily be on the many essentials our sector provides. And if you want to keep your revenues steady, you’re going to have to focus on keeping your costs streamlined while also keeping new parents aware and engaged with your brand.

It’s definitely a challenge - it will require marketing spend in a time when it would be easy to strip back.

But history shows that doesn’t work, especially at the SME level, where if you don’t grab your new customers, you risk your hard-earned audience being hoovered up by the big boys.

In fact, some landmark research points to sales increasing by 256% in companies that advertised through recessions, whereas those that stripped back saw 0% increase across the board.

Moving beyond Facebook

It seems daunting, right? To get your brand across effectively whilst also keeping your budgets low. And we’re not suggesting spending more than you can afford either.

Traditional in-store purchases are moving online at an increasing rate, so it makes sense to meet those challenges online. And your first port of call will have probably been Facebook, with over a third of the world using their platform. But in recent times, their Ad prices have sky-rocketed, nipping into margins, which can be felt strongly at the SME level.

That’s the story across the Programmatic Ad network. Prices can’t stay steady, because their models are vulnerable to outside market pressures. But if the reason you considered those services were

because it offered cheap, effective and sustainable advertising for your business, can you really say that’s still the case?

So maybe it’s time to reassess if you’re getting what you need from your current Ad spend? If your costs aren’t stable during a time where you really need them to be and you want to keep scaling, then you’re unlikely to be able to confidently plan into next month, let alone the next year.

Setting up to thrive

In a time where we’re all feeling the pinch, there are ways of optimising your spend that aren’t just cutting back.

Choosing the right strategic partner for your advertising spend can be the change that helps you survive the storm, whilst reaching new parents. By fixing your new lead cost you have a way to both plan ahead, but also cap how much you need to spend on other platforms, where the prices fluctuate wildly.

There are numerous strategic partners that can help you optimise your business and work to

complement your existing marketing mix. With the right ones, you can deliver incredible results on a fixed cost of customer acquisition and meet your customers with targeted content and email campaigns, delivered at the perfect time.

Where parents could be looking to cut back, it’s more important than ever to connect to them by offering real value and with acquisition costs that suit your business. Using a fixed lead cost model, that can help you plan into the long-term and see you through the upcoming uncertainty, is just one way SMEs can thrive.

Brands and retailers can try FanFinders pay-on-results partnership marketing to mums with a no-risk, no-obligation one-month trial.

FanFinders is a performance marketing company that connects brands with parents via Your Baby Club in the UK and US. Find out more at fanfinders.com or contact info@fanfinders.com

FanFinders’ CCO and co-founder Adam Gillett talks about how nursery sector SMEs can angle their business for success, despite the budget constraints of a recession.

Adam Gillett, Co-founder, FanFinders

Introducing AYLO from JUNIORJONES. Launching exclusively at Harrogate Nurser

Happiness is Harrogate

Jolly Tots

After an astounding 2021 event, Harrogate is set to impress once more with a five hall bonanza full of exhibitors showcasing an array of products ready to set your stores alight. Covering all areas of nursery and pre-school you will find established firm favourites alongside new products, colourways, fabrics, technology and more!

Within the halls, this year there will be more than 200 brands from 140 exhibitors, with the show organiser, Adrian Sneyd, commenting: “We are expecting a truly bumper event this year. Last year’s show was amazing – after two years of covid lockdowns, exhibitors and visitors voted with their feet in 2021 and we expect the same for 2022. People appear to have re-evaluated the benefits of a UK show which is easier to access and a lot less expensive than travelling overseas and consequently we are excited to present five halls packed with favourite brands and many new ones too!”

With established brands, for example, Chicco, BabyStyle, Bebecar, Cosatto, Cozy n Safe, CuddleCo, Joie, Nuna, Graco, UPPAbaby, Dorel, BeSafe, Clair de Lune, Hauck, Inglesina, Johnston Prams, Red Kite, iCandy, Mamas & Papas, Silver Cross, Tutti Bambini and Cybex (just to name a few!) happily resting beside fledging companies – the event is sure to create a huge buzz among the halls.

numerous well know favourites, we have more big brands returning which may not have been seen at Harrogate for many a year, plus over 50 new companies to the show, so visitors will be spoilt for choice when sourcing new products.”

We love to catch up with familiar faces, make new contacts and to have a sneak preview of all the fantastic new products.

Of course Harrogate is also a great opportunity for visitors to spot upcoming trends for 2023, with Joie’s Head of Product Management commenting: “Harrogate is always a must attend event as most of the key brands will be there, so it’s a great opportunity to see the new launch items for 2023 which is where any new trends will be showcased.”

Natural Baby Shower Harrogate is the perfect opportunity to meet with our brand partners and potential brands, all under one roof.

Dorel’s Field Marketeer Nicola Coletti agrees adding: “While trends run much further ahead than these shows, it is certainly a time for retailers to be able to pick up on what is heading their way. As a brand, we at Maxi-Cosi utilise Harrogate as a preview of all the newness coming in the year ahead. Like us, many manufacturers will be using this opportunity to show what is going to be big in 2023.”

Remember also, this is the time of year where the winners of the coveted industry BANTAS (sponsored by Nursery Today) and the Concept & Innovation Awards are also announced.

Party feet at the ready!

The Nursery International Nursery Fair organising team would again like to invite everyone to the much-loved Harrogate After- show Party for a fabulous few hours of entertainment and the opportunity to all socialise together. All exhibitors and visitors are invited along to this free event.

This year’s NEW fair layout will see the After-show party being held in the magnificent ROYAL HALL part of the Harrogate Convention Centre on Sunday 16th October 2022.

The ROYAL HALL is located between Hall A and M so simply leave the show from either hall’s exit and immediately next door is the steps leading up into the Royal Hall.

It’s hoped all those attending the show will come along and help enjoy the chance to get together, socialise and have some fun while enjoying the band again.

• Venue- ROYAL HALL doors open at 17.30hrs

• Includes 2 hours free drinks (beers, wines, soft drinks) until 19.30hrs

• A paid bar will run until 20.30hrs, and hall closed at 21.00hrs

• Free finger buffet

“We have well over 200 brands and over 140 exhibitors from 15 countries – so a truly international event this year where visitors can see some great new products.” Confirmed Adrian, adding: “As well as

You’ll find a superb round-up of what you can expect to find within the halls across the following pages, or visit www.nurseryfair. com to pre-register your attendance and see a full list of exhibitors.

Popular six-piece live party band – Func on the Rocks will be playing some background music to liven up the evening or for those that fancy a dance later!

The event is FREE for everyone attending the show and the Harrogate team looks forward to welcoming exhibitors and visitors alike.

With the Harrogate Int. Nursery Fair set to open their doors this month, can you afford not to attend?

List of Exhibitors

!YOCLUB KS38

ABC Design GmbH B20

Allison Baby:Nuna,Joie,Graco A9

Angelcare KS21

Aqua Wipes KS55

ASEPRIBaby& Kids Products from Spain KS3

AVIONAUT M4

Axkid C24

b,box UK KS90

Baby Jogger A2

Baby Products Association & SHOW

PRESS Contact B31

Babymoov C26

Babymore B23

BabyStyle UK Ltd. M6

Bebecar UK Ltd M2

Bebeluca KS14

BeSafe Voksi B38

BIBS C10

BIMBIDREAMS KS19

Bizzi Growin C30

Blinky KS32

CASUAL KS35

Cheeky Rascals Ltd B1

Chicco & Recaro C16

Cigit Concept B25

Clair de Lune C13

ClevaMama KS31

Clone of Ickle Bubba KS52

Concept & Innovation Awards Finalist

1-Katherine Paterson - Karecot B32

Concept & Innovation Awards Finalist 2

-Jennifer Lake - BUG Grip B33

Concept & Innovation Awards Finalist

3-Grzegorz KrynickiKneeGuardKids B34

Cosatto LTD KS40

Cozy N Safe M15

CuddleCo B5

Cuddles Collection Ltd C22

Cybex A3

DCUK A16

Dew B4

Didofy

A4

DOLU BABY A6

Done by Deer B30

Dorel Juvenile: Bebe Confort C29 & C39

Dorel Juvenile: Maxi-Cosi C50

Dreambaby C7

Dreamgenii, Dr Brown’s & Ameda KS48

eco rascals B11

Edwards & Co C5

EKO B21

Emmaljunga B10

Ergobaby and Tula Baby A12

Etta Loves KS101

First Baby C6

Fraupow KS30

Halilit B13 Hallie and Harlow KS13

Hauck A5

Hippychick Ltd. C3

iCandy World Ltd C2

Ickle Bubba KS50

INFANTINO BKIDS EUROPE BV B27

INGLESINA B2

JANÉ - Johnston Prams & Buggies LtdC32

JANÉ - Johnston Prams & Buggies LtdC40

K-Play International Ltd C1

KiddieRail B12

Kiki & Sebby C12

LADIDA UK KS37

Lässig GmbH B36

Latched C21

leclerc baby B8

Little Bird Told Me KS25

Lullaby Planet C21a

Mamas & Papas B7

MARIKA S.C. C15

Mee-go Ltd B9

Minikoioi KS5

miniuno, Babyauto & Casa Tomara M5 Mummy Cooks KS7

MuslinZ KS1

My Babiie KS22

Natal Active Ltd C27

Naturally Sheepskins Ltd B29

NINES D´ONIL KS10

Noordi- UAB Tututis C41

Nursery Online A101

Nursery Today A1

Obaby A8

PAZ RODRIGUEZ KS18

PEG PEREGO A20

Pinokio B40

Pippeta B17

Plum Play C42

Progressive Preschool Magazine A17 Purflo & Koo-di C4

Rainbow Designs Ltd C14 roba C44

Roma Prams C20

RyRy Compact KS99 Sebra KS54

Sheldon International C18

Shnuggle- Clever Baby Products A15

Silver Cross (UK) Ltd. A7

Snuz / The Little Green Sheep KS100

Sofija KS43

Teeny Turbans C23

TFK B16

The Dreamy Elephant Company C19

The Essential One B15

The Little Silk KS12

The Red Kite Baby Co. Ltd. M19

Thule M1

tonies KS39

TouchFinder Hall A Registration Desk

Trixie KS11

Tutti Bambini KS42

Ubere Mama C11

UPPAbaby A14

Venicci M10

Vital Baby B24

VTech/LeapFrog KS97 & KS98

WestPoint Home UK C9

Wild Seven C25

Wombat & Co. London B3

Ziggle Baby Ltd KS44

*Correct at time of going to print

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We help parents care for their babies and give them the very best start in life.

Hall

Focus on care: new brand identity for hauck

With a modern brand strategy and a changed logo, hauck is repositioning itself on the baby and toy market. The rebranding positions the company as an appealing brand for first-time parents: “care“ is not just the brand essence, but a promise.

The UK website www.hauck.de/en has already been showcasing the new corporate design since the beginning of September. Other international sites will be adapted soon.

New logo visualises the brand essence

The hauck company has combined its two brands “hauck fun for kids“ and “hauck toys for kids“ into one brand and one logo. The merger of the two brands follows the integration of the two formerly separate companies into one during 2020.

“Made to care, designed for love.“ is hauck‘s new brand claim. This, as well as the new logo, reflects the brand essence of “care“: a lower-case h with two circles represents a child leaning on the shoulder of a parent. The new logo symbolises the closeness between parent and child, but also the shoulder to lean on that hauck aims to be for parents.

to attach great importance to a fair priceperformance ratio and supports a variety of corporate social responsibility projects to make a positive contribution to the future of children.

New colours appeal to parents’ needs

During its rebranding, hauck has added new colours to its product range, following current trends that are appealing to today’s parents-tobe. The new colour shades can be found for example on the new pushchairs and educational toys. By adding new colours, hauck is aiming to cater to the needs of today’s first-time parents and providing them with more peace of mind when caring for their children.

New product categories expand the idea of care

Care is not only the new brand essence, but also a promise: for over 100 years, hauck has focused on improving the well-being of babies and supporting their development with proven and safe products. A new Care product category that will be added to the portfolio also stands for this. It includes products such as changing mats, baby bathtubs and baby blankets.

In addition, hauck is focusing on higher quality products. Cotton is used more often for textiles, due to the breathable and moisture-regulating properties. hauck is also striving for the OEKO-TEX® certification for selected fabrics and products. Furthermore, the focus on quality sees material thickness improved in products, for example in quilted materials for a more premium look, allowing the company to keep its promise and offer robust and durable goods.

At the same time, the company continues

New design for website and social media channels

The hauck website and the social media channels @hauck_deutschland and @hauck_international on Instagram are adapted to the new brand strategy: From now on, the website will appear in a new look with the updated colours. In the following months, user-optimised functions will also be added to the website. The search function, as well as product presentations and comparisons, will be implemented in such a way that the brand essence “care“ can also be felt online.

Sales enquiries contact: info@hauckuk.com Website: www.hauck.de/en

Find hauck on social media:

Made to care, designed for love. Hall A, Booth A5

International Nursery Fair

Same base, next stage

Same base, next stage

The NEXT system™ offers ultimate flexibility with four solutions for the first four years, conveniently using one base for all compatible products.

The NEXT system™ offers ultimate flexibility with four solutions for the first four years, conveniently using one base for all compatible products.

BASE™ next offers ultimate adaptibility as the foundation of a modular system compatible with CARI™ next, a carry cot car seat; PIPA™ next, our versatile infant car seat; ARRA™ next, our lie-flat infant car seat; and TODL™ next, a sleek seat that grows with baby from newborn to toddler.

BASE™ next offers ultimate adaptibility as the foundation of a modular system compatible with CARI™ next, a carry cot car seat; PIPA™ next, our versatile infant car seat; ARRA™ next, our lie-flat infant car seat; and TODL™ next, a sleek seat that grows with baby from newborn to toddler.

Find out more at Nunababy.com

Find out more at Nunababy.com

Growing product portfolio

Aqua Wipes: Kings Suite, Stand: KS55

Aqua Wipes, manufacturer of plastic free and biodegradable wet wipes, announces an extension to its product portfolio, improved sustainable packaging.

The new product portfolio includes three tiers of wipe:

Essentials, biodegradable, plastic free baby wipes at everyday prices in various bundles of 56 wipe pack size.

Originals, the original biodegradable, plastic free baby wipes with Aloe Vera for newborn skin, trusted by the NHS, 64 wipe packs and 12 wipe Travel Pack sizes.

Premium 3-in-1, the best biodegradable, plastic free baby wipes with barrier protection technology to soothe and protect sensitive newborn skin, 48 wipe pack sizes.

Tel: 0845 838 7120 sales@clinicept.com

Getting active

Natal Active: Hall C, Stand: C27

Celebrity favourite maternity and breastfeeding activewear brand Natal Active is exhibiting for the first time at HINF this year.

Having launched in lockdown, the brand has fast become a favourite with expectant mums including Rochelle Humes, Vogue Williams and even Princess Eugenie, before launching into John Lewis and Bravissimo at the end of last year.

With awards from Loved by Parents, Made for Mums, Junior Design and named an Indy Best Buy, you can view the full collection plus their new A/W 22-23 launches on stand C27 at the show.

Email: claire@natalactive.com

Web: www.natalactive.com

GOTS certified organic cotton

Lullaby Planet: Hall C, Stand: C21a

Lullaby Planet are delighted to announce their arrival into the UK with the appointment of Jill Holland as Country Manager.

The Danish brand specialises in pacifiers and has recently launched a collection of muslins and bibs made from GOTS certified organic cotton.

The range of pacifiers is designed to cover all parenting requirements with 3 different teat options: round latex (reduces breast confusion), symmetrical silicone (similar to the breast but with less pressure on the mouth) and orthodontic silicone (recommended by dentists). The range is available in two sizes, 15 colours and there is also a night soother that glows in the dark.

All products are environmentally sustainable but remain contemporary - they are manufactured in Germany and all packaging is made from recyclable and/or compostable materials.

Meet Lullaby Planet on stand C21a at The Nursery Fair. For trade enquiries, please contact Jill at: Tel: 07967 565878 jh@danishbabycare.com

With each product Tiny Love conceives, baby ’s development is always key. Our engaging and stimulating collections of toys, Gyminis™ and nurser y products are designed to improve baby ’s cognitive, physical and emotional functionality at each stage of their lives.

Meadow Days™ & Magical Tales™ Gif t Sets

Per fect as gifts and specially designed to support baby ’s development from day one, the Meadow Days™ & Magical Tales™ Gift Set’s are the ultimate collections of our best-selling take -along toys.

Beautiful selection on display

Bébécar: Hall M, Stand: M2

Bébécar are proud to be introducing a beautiful selection of new fabrics and chassis from their 2023 collection at the Harrogate Nursery Fair this year. The team will be presenting some stunning new Privé fabrics in their bestselling Via and Stylo Class chassis.

A new side by side pushchair has been developed due to popular demand and a small selection of their popular Trama furniture will be on display.

The team are excited to welcome new and existing customers for chats, drinks and snacks.

Bébécar UK is part of the East Coast Group.

Tel: 01692 408801

sales@bebecar.co.uk

www.bebecar.co.uk

New product launches

Green Sheep Group: Kings Suite, Stand: KS100

Green Sheep Group are excited to announce that they will be taking their brand Snüz to Harrogate this year after an incredibly successful showcase in 2021.

All three of the brands new product launches will be there, including a contemporary 3-piece Nursery Furniture Set - SnüzFino, a truly modern Moses basket - SnüzBaskit and SnüzCurve, a pregnancy pillow designed to perfection by a plethora of experts. Get your appointment booked now! Contact Snüz on the below to secure your spot!

Tel: 01789 734022

trade@greensheepgroup.com

Exciting year ahead

Tutti Bambini: King’s Suite, Stand: KS42

Another exciting year for Tutti Bambini as the brand returns to Harrogate with a fantastic selection.

Head over to the Tutti Bambini stand where you will find a selection of great products covering old favourites, its latest product launches and more recent developments that are launching by the end of the year.

Stand visitors will be able to explore furniture ranges in different colours and styles, nursing chairs, highchairs, toy boxes, play mats, and its latest collections of soft goods.

The full CoZee range of bedside cribs and cots will also be on display for comparison, and the latest addition, the CoZee Go 3-in-1 Sleeping System will be introduced for the first time. Definitely stop by!

Tel: 020 8368 5800

sales@tuttibambini.co.uk www.tuttibambini.com

New for 2023 from BeSafe

BeSafe Hall B, Stand: B38

BeSafe continue to develop the safest possible car seats and accessories for children of all ages

Like a true Scandinavian brand, BeSafe prides itself on its innovation and design; ensuring safety is at the heart of everything they do.

Following the successful launch of the much anticipated and best-selling extended rear facing Stretch this year, BeSafe is excited unveil the brand new Stretch B car seat, suitable for newborn to 7 years.  With all the same much-loved features as the Stretch, with the addition of the Baby Shell (which includes the Dynamic Force Absorber) and Newborn Hugger, the seat will be suitable for newborns.

BeSafe will also be exhibiting the brand new BeSafe Newborn Haven, which features ergonomics tailormade for babies first year, and the reveal their latest design the iZi Turn M. There will also be a presence on the stand from sister brand VOKSI showing a collection of their high quality clothes and sleeping bags (footmuffs).

sales@hts.no

Back with a bang!

Emmaljunga: Hall

B, Stand: B10

The brand is back with a bang and the new Kite collection is going to turn heads and take the iconic Swedish brand into a new arena one not seen before and its exciting times.

The most sustainable pram producer in the world have been innovative and design led in their new offerings which brings them right up to date while keeping their values. The amazing factory still making prams for almost 100 years now deserves a look and focus.

Swedish production in one of the last producers in Northern Europe at competitive prices and a marketing plan coming also.

Tel: 01924 485552

Meet MINU V2 from UPPAbaby

UPPAbaby: Hall A, Stand: A154

As well as having recently launched new fashions for the VISTA V2 & CRUZ V2 strollers on display, UPPAbaby are proud to be launching the MINU V2 stroller at Harrogate, and this will be its first appearance at a trade show in the UK.

Coming to independent retailers in October 2022, MINU V2 offers something lightweight and different from the current UPPAbaby stroller range whilst still being a complete from-birth solution with all the usual UPPAbaby details such as the large basket and premium leather signatures that parents have come to love.

Discover UPPAbaby in Hall A on Stand A14. Tel: 01422 383555 info@dcukltd.com www.uppababy.com

Home of classic designs

Rainbow Designs: Hall C, Stand: C14

The wonderful Peter Rabbit, Winnie the Pooh, Paddington Bear and Guess How Much I Love You, are just some of the much-loved nursery collections of soft toys and nursery gifts, Rainbow Designs will have on display at the Harrogate Nursery Show.

For over 50 years, Rainbow has been creating high quality, forever toys, inspired by the much-loved characters from children’s literature, for babies and children of all ages to provide comfort, fun and sensory learning as well as beautiful décor for any nursery. They will also be presenting their Bedtime cuddles and stories portfolio which encompasses the wonderfully inspiring story book characters Elmer, Spot the Dog, The Very Hungry Caterpillar, We’re Going on a Bear Hunt and The Snowman and The Snowdog ranges. Tel: 01329 227300 www.rainbowdesigns.co.uk

retailer opinion

Nursery Today caught up with Natural Baby Showers’ Co-Founder Victoria Hampson about their upcoming visit to Harrogate

What makes Harrogate a must attend event for you as a retailer? Harrogate is the perfect opportunity to meet with our brand partners and potential brands, all under one roof.

I’ve attended 3 times previously, but this will be our Buyer Jemma’s first time and she will see it at a larger scale than I have before. It is fantastic to see the resurgence of Harrogate with so many more brands attending again this year. Jemma has done a great job acquiring brands since she joined us 8 months ago, but Harrogate provides a fantastic opportunity to scout more brands as well as getting hands on with product and having face to face meetings.

How many days will be visiting for and are you taking a team from NBS? The team and I will be visiting for the entire weekend, so Sunday to Tuesday. The team this year includes 8 people across relevant departments including purchasing, marketing, and store.

Do you feel that this is also a good show to perhaps spot upcoming trends for the year ahead?

Absolutely. Harrogate always houses some of the most anticipated and exciting product launches. Some of the team and I visited K&J earlier this month which helped to provide a glimpse at what to expect at Harrogate in terms of trends – for example, there was some really great things happening at Thule.

What for you is the most enjoyable aspect of attending? The atmosphere at Harrogate is always positive, with everyone in high spirits and inspired by new product launches. It offers the perfect opportunity to catch up face to face with our brand partners and meet with different people within their organisations. It also allows focused time to evaluate our product ranges and discuss opportunities for the year ahead.

Do you tend to pre-plan your visit and make appointments in advance?

We’ve definitely been planning appointments in advance and though our calendar is booking up quick, we still welcome anyone to get in touch for a chat or booking. Between our 8-person team, we will likely be going from appointment to appointment throughout the weekend. However, it will be a joint effort as we will be splitting up to make sure we see as much as possible.

Are you looking for any particular products this year while attending?

As always, safety and sustainability will be our key focus. So, any brands or products that encompass this will no doubt, catch our eye. As a bonus, we will also be looking for products and brands that ooze innovation. We have had some new brands onboarding at Natural Baby Shower recently that are doing this really well Obaby, BIBS and Trixie first come to mind, so it will be exciting to see these up close and in person at Harrogate.

We keep close comms with our brands and often anticipate where to keep our eyes peeled for a new launch yet unveiling a new product at the show truly delivers on its “wow-factor”.

Other factors that influence what products to look out for includes if it is an accredited BANTA and Concept & Innovation winner, though given that the weekend is already looking so busy, this depends on if time will allow.

Is this a good opportunity for you to gain product knowledge and demonstrations?

This will be a great opportunity to see lots of demos, particularly for some of the wider team, who do not always get to touch and feel the product ranges. As this is my first-time attending Harrogate, I’m excited to get onto the stands and see the full ranges in one place, as well as get first hand info and feedback on how new ranges have been doing for us

Will you be looking out for exhibitors who will be running show only offers?

We are always keen to get show offers and will generally place orders at the show or soon afterwards to take advantage of any available.

Can we expect to see you to say hello to at the after-show party? Do you enjoy these events and what benefits do you feel everyone can gain by attending?

Absolutely – we are always ready for a drink by that point in the day! It is a great opportunity to catch up with people you haven’t seen in a long time – maybe since Harrogate the previous year. There is always a great atmosphere and so many familiar faces, both brand partners and other retailers – lovely people who make working in this industry so enjoyable.

Victoria Hampson

Jemma Wiseman

| www.bebeluca.uk

Harrogate Kings Suite Stand KS14

mat

Jonathan Feingold UK Director – Inglesina

What makes Harrogate a must attend event? This year, Harrogate is the only exhibition in the world where the stroller/pram brands are collectively exhibiting, and for sure it’s a must for any serious nursery retailers to visit.

Do you feel that this is also a good show for retailers to perhaps spot upcoming trends for the year ahead?

There will be lots of new trends and products at the show, including both new designs & colours on display.

What for you is the most enjoyable aspect of exhibiting at this show?

I’m hoping that by exhibiting at the show, we will hopefully find the world is coming back to normal!

Can visitors to your stand expect to see a level of newness within your ranges?

We have very exciting newness to show, and the only way to properly see our existing products and new designs is to visit and get a personal demonstration.

Are there any specific new products that you will be launching at Harrogate?

Yes, we have significant launches, but you’ll have to come and see us to find out more!

Will you be running any show only offers this year?

We always have exciting promotions for shows, and this year they will be even better than ever!

Growing up safely

KiddieRail: Hall B, Stand: B12

KiddieRail is the award-winning adjustable handrail

Italian luxury

Inglesina: Hall B, Stand: B2

For over 60 years, Inglesina has been developing premium Italian prams that care for both baby and parent.

Every aspect of their travel systems, car seats and strollers have been carefully designed to offer maximum comfort and wellness. From luxury, breathable fabrics, down to the patented Welcome Pad mattress, designed by the Neonatal Department of the University of Bologna, Inglesina’s products support babies as they grow. Their multi award-winning range has proven popular across Europe, USA, Asia, and more, and has now seen incredible success in stores across the UK.

Tel: 01268267056 jonathan@inglesina.com www.inglesina.uk

KiddieRail is an award-winning adjustable handrail that fits below a standard handrail at a height suitable for young children. From the moment your child begins to learn to walk until they are aged 5, KiddieRail will provide safety and security for your child when using the stairs and offer peace of mind for parents and childminders alike.

KiddieRail also acts as a training aid for parents and childminders, providing your child with a handrail at a natural height in order to teach them how to use the stairs safely from an early age.

KiddieRail is easy to install and incredibly durable, and is supplied with a free 5 year warranty.

Furthermore, at this Exhibition there is a 20 percent discount available on all purchases.

Tel: 0161 413 0766

info@kiddierail.co.uk

www.kiddierail.com

Feeling cheeky

Cheeky Rascals: Hall: B, Stand: B1

The Cheeky Rascals team will be exhibiting at Harrogate Trade Fair once again (stand B1).

Supplying innovative and iconic nursery products from across the globe for over 25 years, Cheeky Rascals offers all the essentials for any young family or new arrival.

The trusted parenting distributor will be showcasing the brand-new Crane 4-in-1 Top Fill Drop Cool Mist Humidifier with Sound Machine as

well as many other renowned brands from their award winning collection. For more information on the brands that will be featured, please visit their website.

For trade enquiries, please contact sales@cheekyrascals.co.uk www.cheekyrascals.co.uk

Perfect support

Dreamgenii: Kings Suite, Stand: KS48

New Dreamgenii Pregnancy & Support Pillow with 100% Jersey Cotton Cover

The Dreamgenii has been helping pregnant mamas get a great night sleep for over 16-years. But mums-to-be can now safely snuggle up to the dreamgenii Pregnancy & Support Pillow and experience even more extreme relaxation and softness.

New for 2022, the dreamgenii Pregnancy & Support

Pillow is now available with super soft, 100% jersey cotton covers, taking this award-winning pillow to the next level.

This uniquely designed pillow is the only patented pregnancy positioning pillow that’s recommended by UK Midwives. Its patented design is specifically shaped to encourage left lateral sleeping, to support the health of both mum-to-be and baby.

For further information please contact CMS on the below.

Tel: 01538 399541 retailsales@centralmedical.co.uk

Grow with Dolu

Dolu Baby: Hall A, Stand: A6

Over the last three years Dolu have been developing a Nursery range to go alongside their established Toys range.

The team at Dolu have now launched a fantastic range of Nursery items to establish Dolu Baby in the Nursery sector. The range was well-received at the launch and shown for the first time in Cologne at Kind + Jugend. Harrogate will be the first time visitors can see this new Nursery range here in the UK when visiting the show.

Their rnew Nursery range consists of high chairs, including a very succesfull first high chair which they have been offering for the last two years, plus a second generation including a deluxe version.

To add to this, they also have in their range foldable baby baths, toilet trainers and the hugely successful my first educational potty - a must for every parent.

To go along side this they are offering range of toys most Nursery Shops have not been able to buy previously which includes Sit n Ride Baby Walkers , Playhouses , Slides, Trikes, Shape Sorters

and brand new is their first Car with Parent Handle featuring a reclining back rest, Head & Body Shade together with soft wheels which launched sucessfully at the Cologne Fair - there is nothing similar in the market.

New for 2022, Dolu are also proud to offer a range of licensed Fisher Price items for the UK. As they are suppling direct from Turkey, they offer quality products at competitive prices in the UK, which they first established and demonstrated successfully with their toy ranges over the years.

Dolu look forward to presenting their range to all at Harrogate and should any buyer like to contact Ria or Steve Richardson to make firm aopointment they will be pleased to do so and assure you your time will not be wasted. To make a appointment please contact the below:

Ria mobile: 07877443733

Steve mobile: 07850779797 sales@sjr-associates.co.uk

Dolu has been suppling the UK for the last 12 years with toys manufactured in Turkey.

Last year Dolu moved into a brand new purpose built factory 65,000 sq meter factory (6-7 Man united football fields) which has now been fully operational for last 11 month’s . With this new factory they are now able to increase their capacity by up to 5x more than this year in their old factory.

iCandy returns to Harrogate

iCandy: Hall C, Stand: C2

Introducing the new iCandy Halo child car safety seat range and more!

Over the course of the event, iCandy will be exclusively unveiling the iCandy Halo child car safety seat range. Joint CEO of iCandy, Warren Appel, comments, “We will be delighted to offer visitors to Harrogate a first look at the revolutionary iCandy Halo. We have poured our passion and years of expertise into this range, and we are incredibly proud to be able to offer complete iCandy travel systems from 2023 with the launch of Halo.”

iCandy will also be presenting the recently launched iCandy Core; a world first for

Competitive range

Mee-go: Hall B,Stand: B9

The team at Mee-go are extremely excited about the up-andcoming Harrogate nursery event and have been working tirelessly on their offering to their retailers and consumers.

Mee-go have a new car seat development they are very excited about. Plus, a new wheeled product that they have been keeping under wraps.

Again, Mee-go are trying to be as competitive as possible with their ranging

whilst offering maximum returns to their partners at the same time which has been challenging in these very difficult times.

Pop by and say hello and have a drink and something to eat.

Tel: 01924 485552

pushchairs. The Core has been expertly designed for every journey; a multi-mode pushchair, adaptable for every age and stage of a child’s development. The exquisite new design showcases striking styling, luxuriously developed fabric and cutting-edge features such as the pioneering Multi- Mode Wheelbase and LED Visibility Hub Light.

Tel: 01767 604400

www.icandyworld.com

Harrogate Launch for Trixie

Trixie: Hall: Kings Suite, Stand: KS11

Belgian brand Trixie are looking forward to formally introducing you all to their stunning collections at this year’s fair.

At Trixie, they are fascinated by a child’s endless imagination. From newborn to teen, children own this immense fantasy, that they use to discover the world around them.

With Trixie’s broad range of nursery collections, you can create a warm nest to welcome your newborn in. Carefully selected colours and textures result in a range of collections that combine beautifully and appeal to both parents and children.

At Trixie sustainability is key. They aim to use organic cotton as much as possible and pay extra attention to products that come into close contact with the skin. All bed, clothing and bath articles are made from GOTS certified organic cotton.

So, head to the Kings Suite, Stand KS11 to meet the team and enjoy some authentic Belgian hospitality. Make sure to contact Sam Tyack on  sam.tyack@trixie-baby.com to book your appointment. www.trixie-baby.com

iCandy Core

Shnuggle launch stunning Taupe Collection

Shnuggle: Hall A, Stand: A15

Creating the perfect pairing with both colour and a range instilling calm, confidence and connection for baby and parent, Shnuggle has embraced the warmth of neutral stone hues by introducing the Taupe Collection.

The new warm earthy tone is a nod to the colour trend of creating warm cocooning spaces that feel intimate, inviting and familiar and moves subtly away from cooler whites and greys, creating a timeless, stylish addition to any room.

Within the range, Shnuggle has included the multi-award winning Baby Bath, as well as the bigger sized Toddler Bath which is the perfect follow-on for when baby outgrows their first bath.

Dreami Moses Basket & Stand is also included – a firm favourite with new parents due to the unique design. Not only is it portable for use in any room, but the stand can be used as either a low level rocker or in a fixed beside height.

Completing the collection is Squishy, made from warm-to-touch material providing a comfortable space for changing, massage or tummy time.

The Taupe Collection will be on display on stand A15 andrew@shnuggle.co.uk

Swoon with Babymoov

Babymoov: Hall C, Stand: C26

Get first look of new branding and products for 2023 at Harrogate!

Babymoov will join Harrogate Nursery Fair this year to present the first look of their fresh new branding and launch products for 2023, with an emphasis on sustainable style and products designed to last.

These will include the next generation multi-motion SWOON swing and 2 new additions to the award-winning Nutribaby food prep range, created for the first time ever in an eco-sustainable material. Visit Babymoov at Harrogate this October at stand C26 to be eligible for exclusive Harrogate only offers!

Email sgreensall@babymoov.com to book an appointment.

www.babymoov.com

retailer opinion

Nursery Today spoke to JollyTots Managing Director, Lorretta Owen about their upcoming visit to Harrogate.

What makes Harrogate a must attend event for you as a retailer?

Attending Harrogate is one of the highlights of our year. We love to catch up with familiar faces, make new contacts and to have a sneak preview of all the fantastic new products.

I must say the offer of processco on lots of exhibitor stands is also a lovely touch and very welcomed. I also think a comfortable pair of shoes are a must!!

We feel that attending is really important as it helps us to plan and structure our showroom for the following year.

The weeks following on from Harrogate is when we decide to sell off display models in order to make way for the new exciting items ordered during the show.

Do you feel that this is also a good show to perhaps spot upcoming trends for the year ahead?

100 percent. It really helps to create a feel for what colour is going to be “on trend”. You often find that the brands will have similar new tones and colours to offer...This usually indicates to us what could potentially be the big seller of the following year, which is what we are all hoping to find.

In 2022 it was very much about the Nudes and Greens which across all the brands have proved very popular instore. It was a welcome relief to see a move away from the greys.

What for you is the most enjoyable aspect of attending?

A break from the children! Joking aside, this year we are attending as three generations. Myself, my parents and my nephew so I’m looking forward to spending some family/business time together, discovering new brands, benefiting from some great show offers and most importantly catching up with companies that we perhaps don’t see face to face very often. This is a great opportunity to put a face to the people that we send orders and emails too.

Do you tend to pre-plan your visit and make appointments in advance?

In general, yes. I find that this works well and helps me to manage my time more efficiently. I also plan some breaks in between as you all know there is a lot of walking involved. I follow the socials too so that I can keep an eye out for new brands that we haven’t booked with.

supplier snapshot

Phil Bosher

Are you hoping to see new product launches while attending – how do these assist your business?

Everyone gets excited by new launches. Our store group chat goes into overdrive while we are attending. All the staff love to see the sneak peeks.

These are fantastic for keeping the store and stock fresh and up to date. They often become the must have items that the customers are seeking so you just have to have it in store!

Are you looking for any particular products this year while attending?

We are always moving forward and looking to expand the brands that we stock. Adding more and more variety to our showroom. We pride ourselves on providing great service and great quality products no matter what the parents budget is. Each and every parent is special to us.

We are also looking to expand the baby monitor range that we stock, expand our ERF car seat range and to look at more accessories.

Is this a good opportunity for you to gain product knowledge and demonstrations?

I can’t wait to visit the Nuna stand. We have recently become stockists and I am really looking forward to seeing their range in all its glory. It will be a perfect opportunity to expand our range and have some demonstrations and pick the brains of the experts.

Nuna is a new brand to our store and performing phenomenally well for us.  I always believe that we are always learning and learn something new every day!

Will you be looking for brands that carry eco-credentials this year, do you feel this is important within the nursery sector?

I’m always open to brands with eco-credentials as we have one world and it’s everyone’s duty to help protect it.

Will you be looking out for exhibitors who will be running show only offers?

Who doesn’t love a show offer! Of course, we will be looking out for the offers by exhibitors. This is always a great time to buy and stock up.

Nursery Today spoke to a number of the industry’s finest togain their thoughts on Harrogate this year, the importance of this trade show, product launches, trends and those all-important trade show only offers.

NATIONAL ACCOUNT NURSERY DIRECTOR – EAST COAST NURSERY/BEBECAR

What makes Harrogate a must attend event?

Harrogate is a great show to showcase the exciting new ranges to everyone for Bebecar and East Coast Nursery. It is also a great opportunity to spend time with our loyal customers.

Do you feel that this is also a good show for retailers to perhaps spot upcoming trends for the year ahead?

Definitely. With lots of Marketing and Design teams working hard on this throughout the year, trends will be seen.

What for you is the most enjoyable aspect of exhibiting at this show?

Having a busy show in the UK and being able to spend time with our valued customers to showcase our ranges.

Can visitors to your stand expect to see a level of newness

within your ranges?

We will have some exciting and amazing new fabrics on the Bebecar Prive range and also the return of a special material (see this at the show).

We will also have some exciting new Bebecar Furniture Ranges, East Coast Premium Furniture Range, Silvercloud Bedding, Mattresses and Changing Mats to show

Are there any specific new products that you will be launching at Harrogate?

As always, we like to save the element of surprise for the show, which we will reveal at the show.

Will you be running any show only offers this year?

Yes, there will be various offers for the show.

Exciting new launches

Chicco: Hall C, Stand: C16

This year at Harrogate, Chicco will be unveiling exciting new launches that will revolutionise the indoor and outdoor markets for retailers.

The new game-changing Mysa travel system combines style and functional ergonomics, and can be used with either the reversible seat, Mysa carrycot, or the new Kory Plus Air i-Size infant carrier.

Also at Harrogate will be the unique new Bi-Seat Air i-Size car seat, suitable from birth to 12 years and compatible with the 360º i-Size base until 100cm, when it can be secured to the vehicle seat using the rigid FixPlus connectors.

Meanwhile, the new Chicco Next2Me Magic Evo features a new sliding side panel and new rocking mechanism that are easier than ever to activate. Also new is the Crescendo Up Scandinavian-style high chair, the only highchair that also doubles as a learning tower and can be used by the whole family, and the new Comfy Wave glider that features 8 different modes for every moment of the day.

www.chicco.co.uk

Natural way to Beat Baby’s Sniffles

ClevaMama: Kings Suite, Stand: KS31

The award winning 3-in-1 ClevaMama

ClevaPure Salt Lamp is a humidifier, aromatic diffuser and warm glowing night light and is ideal for every nursery.

Delightful, compact and easy to use the humidifier moistens dry air to help ease congestion, stuffy noses, sore throats and help itchy skin. Add essential oils to the diffuser and this to creates a calming atmosphere to soothe tired, fractious babies and toddlers. The genuine Himalayan Crystals cast a warm, melatoninfriendly glow to help little ones drift off to sleep.

Suitable for newborns, babies, toddlers and even mum and dad.

Harrogate at Stand Ks31 or contact the below for more

sales@clevamama.com

supplier snapshot

Jason McCullough

JOHNSTON PRAMS AND BUGGIES - DIRECTOR

What makes Harrogate a must attend event?

With Cologne becoming a smaller event, due to COVID, people may be thinking that Harrogate is a better option.

Costs are a crucial factor to bear in mind and Harrogate is so much more accessible.

Also, there seems to be more brands supporting Harrogate in the last few years and Harrogate is always a prominent place for networking and socialising.

Do you feel that this is also a good show for retailers to spot upcoming trends for the year ahead?

Yes, there is always something new to see at Harrogate in terms of innovation current styles, and upcoming trends. This year our stands, JANE on C40 and Noordi on C46, will be displaying some exciting innovations in technology, design, and styling.

What for you is the most enjoyable aspect of exhibiting at this show?

Meeting people of course! It is great to engage with our retailers and meet new ones. The social aspect of the show is also important, and it is a terrific opportunity to network with retailers.

Can visitors to your stand expect to see a level of newness within your ranges?

In terms of innovation, design and style, both our stands will certainly have something new for our customers. We have three beautiful new on trend colours to introduce for our Noordi pram range (C46) which we are confident our retailers will love. Are there any specific new products that you will be launching at Harrogate?

Our new JANE iTourer car seat (C40) should be of interest to our retailers as parents will love its LED warning system which raises the alert if any aspect of the fitting is incorrect. And our super light Newel Carbon pushchair, again from JANE, is certainly worth checking out.

Will you be running any show only offers this year? It is important to catch the retailer’s eye, so yes, we will be running with some attractive show offers this year at Harrogate. We look forward to seeing all our retailers, old and new, at Harrogate.

Luisa Svensson

CONSUMER & TRADE MARKETING MANAGER – GRACO

What makes Harrogate a must attend event?

We wouldn’t miss it.  Harrogate is the only UK-based baby gear event.  It gives us a great opportunity to meet everyone from major buyers through to independent retailers, all under one roof.  It’s a great way to make new connections and cement long-term relationships with key partners.

Do you feel that this is also a good show for retailers to perhaps spot upcoming trends for the year ahead?

The show provides a great platform for retailers to see new products and new collections that will be launching.

What for you is the most enjoyable aspect of exhibiting at this show?

Harrogate provides a brilliant opportunity to connect with old and new friends, retailers and media, and really showcase our brand.  It’s fantastic to hear and see, first hand, how our brand is being received.

Can visitors to your stand expect to see a level of newness within your ranges? So far, 2022 has been, and 2023 plans to be, an exciting time for us in terms of new products; especially in our home and wheels categories. As always, we will be showcasing our new colourways.

Are there any specific new products that you will be launching at Harrogate?

We are really excited to finally get to demonstrate FoldLite – our new lightweight travel cotand our new bedside bassinet, Side-by-Side, to all our key retailers.  We might also be able to offer a sneak peak of a new stroller for next year.  Watch this space!

Christopher Gnech-Cini

SALES MANAGER – BABY JOGGER

What makes Harrogate a must attend event?

It’s the only occasion in the year where retailers can see pretty much ‘all of the brands’ under one roof.

The show gives retailers the opportunity to see what’s new to the market, learn about potential trends and to take advantage of any launch offers or promotions.

Do you feel that this is also a good show for retailers to perhaps spot upcoming trends for the year ahead?

Yes, the show gives a glimpse of the year ahead, with some insights as to what colours might be popular and any potential new categories which are on the horizon.

What for you is the most enjoyable aspect of exhibiting at this show? Harrogate is a lovely town with great night life, the show is buzzing with people and is a great place to make new business connections and friends.

Can visitors to your stand expect to see a level of newness within your ranges? Yes, we have recently lunched a couple of new products (Select 2 and City Sights), have a limited edition launching of our Summit X3 and a couple of new summer fabrics too!

Are there any specific new products that you will be launching at Harrogate?

Yes, I would love retailers to visit our stand to see our brand-new City Sights, feedback from retailers that have seen so far has been great with comments such as modern, stylish, neat and affordable. It fills a gap in our range and is the first baby jogger in a while for the ‘first time expecting mum’ and it’s available in a bundle too!

Will you be running any show only offers this year? Yes, it wouldn’t be a ‘good show’ without some decent offers!

Nursery Today spoke to a number of the industry’s finest to gain their thoughts on Harrogate this year, the importance of this trade show, product launches, trends and those all-important trade show only offers.

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HARROGAT

SHOW HALL

Recommended by professionals

Dr Brown’s (CMS): Kings Suite, Stand: KS48

Especially designed to help relieve the symptoms associated with infant colic, Dr Brown’s is the brand recommended to express or bottle feeding parents by 92% of UK Health Professionals.

The enhanced design of the Options+ Anti-Colic Bottles works by cleverly channelling air away from baby’s feed and the bottles are clinically proven to reduce windy colic due to the unique 100% vacuum- free vent system.

Dr Brown’s Natural Flow Options+ bottles are now also available in glass. They have the same soft silicone teats and anti-colic vent system as the plastic bottle range, but with the added benefit of also being made from pharmaceutical-grade glass, that’s both heat and shock resistant!

Join Dr Brown’s on stand KS48. Enquires contact CMS on the below. Tel: 01538 399541

British made clothing

Ubere Mama: Hall C, Stand: C11

Ubere Mama designs and produces sustainable British-made breastfeeding clothes. Making clothes work as hard as the mums do, so that mums can feed with confidence every day, anywhere, knowing they are wearing ethically made true British clothes.

Breastfeeding garments which have easy access, in a variety of styles made from super soft breathable fabrics for babies to snuggle in against and so also helping babies to create a connection bond with their mum.

Ubere Mama now provides a further label for when mums have finished breastfeeding, mums can return any preloved items to pass old items to others in need.

Their love it, wear it and share it ethos making breastfeeding clothing accessable to all and making sure that clothes aren’t disreguarded well before their end date.

Tel: 07887 992173

sj@uberemama.co.uk

Award winning collections

Babymore: Hall B, Stand: B23

Babymore are excited to introduce the latest additions to their award-winning collection of furniture, pushchairs and car seats.

Visit the Babymore stand and see their brand new room sets, cot beds, nursing chairs, cribs and travel systems launching over the next few weeks.

Contemporary colours and traditional favourites with a modern twist, the latest launch includes the Caro furniture collection, Lux convertible rocking chair, Mimi travel system, alongside firm favourites such as the Air Motion Crib, winner of the Made for Mums Gold award earlier this year.

Visit stand B23 and meet their friendly team, who will be there to show you how Babymore can work for you.

With Great British design and style and durability in mind, they look forward to welcoming customers, new and old!

Contact Michaela Altman, Head of Sales for more information.

Tel: 07561 737248

michaela@babymore.co.uk

Cozy N Safe is bigger than ever!

After winning the BANTA award for the best new product at last year’s Harrogate Nursery Fair for the Morgan 360 i-Size car seat, Cozy N Safe have been working hard expanding their range, growing their market share, innovating and are now even venturing into new areas of the nursery industry. All will be on display for you to see for yourself at stand M15. Here we take a look at the highlights that will be on their stand and take a quick look back at their year so far.

With i-Size deadlines getting closer and closer Cozy N Safe have expanded their range to offer one of the largest i-size ranges on the market. Their latest edition being the i-Size version of their top seller, the Comet i-Size.

The Comet i-Size

The Comet hit the market in 2020 and was an instant success! Customers love the 360 spin function, the weight suitability from birth to 36kg (Approx birth to 12 years) and the styling of the seat, all for an affordable price. The Comet i-Size offers all this with the added benefits of the i-size standards. Cozy N Safe are confident that the Comet i-Size will be a huge success for 2023 and beyond. But they haven’t stopped there; they have also been innovating to launch an i-size baby carrier. The Avalon i-size features a lie flat function, pop out side impact protection, compatible base for ease of use and more. These and more i-size seats are all on display at their stand.

The Champion

Cozy N Safe are taking their years of experience in the car seat industry and are now applying that into the stroller and pushchair market with the launch of their i-Metro and Champion strollers. The i-Metro is suitable for children from birth to 22kg and has been designed to suit the modern family. The small compact folded size, one handed operation and chic styling will fit any urban family perfectly. The Champion is suitable to be used with their Avalon baby carrier as well as other leading baby carriers, is suitable from birth to 15kg and is designed to be rugged. The lightweight yet durable frame and large wheels have been manufactured to handle everything that the modern family needs. Both strollers follow the

M,

“Cozy N Safe has had an exceptional 2022 and we have big plans for 2023 and beyond. We are bringing a lot of new products to Harrogate Nursery Fair and can’t wait to show them to everyone, including a car seat that is one of a kind. Please come and meet the team, see the products for yourself. I can’t wait to see you on stand M15 and show you our magic.”

Harry, Director

Cozy N Safe’s motto of “Without Compromise”, they have been built with high quality materials from the metal to the fabrics. Nothing has been half measured and Cozy N Safe are confident both parents and little ones will love them. Both Strollers are available for pre order at this year’s show.

Growth for Cozy N Safe

This year has seen Cozy N Safe grow exponentially and generating record sales from their stockists and also welcoming new stockists from all sectors, from multinational stores to smaller independents to the Cozy N Safe family. They have also been growing their market presence across globe reaching countries such as New Zealand, Dubai, Europe, Philippines and many more. A key element to their recent success is their reviews and awards. It’s not just the retailers that are loving their seats, Cozy N Safe are able to boast an average of 4.5 star consumer reviews across all retailers.

Award winning brand

That’s not all Cozy N Safe have just won an incredible 4 awards from Loved By Parents and their Augusta i-Size high backed booster seat has just won the Bronze award from Bizziebaby, plus more in the pipeline!

retailer opinion

What makes Harrogate a must attend event for you as a retailer?

It’s a place where I can see a lot of brands, old and new all under one roof. You see and hear first hand about new releases, new colours and can discover brands you may not know of that could benefit your store and customers.

Do you feel that this is also a good show to perhaps spot upcoming trends for the year ahead?

Yes I do. It is good to know what people might be expecting and get ready for it.

What for you is the most enjoyable aspect of attending?

Goody bags! I joke, although do I love my ABC Design mug from last years’ show.

It’s great to meet with the brands and the reps you know as well as other independents that you don’t see that often.

Do you tend to pre-plan your visit and make appointments in advance?

I do pre-plan my visit by making appointments with my current reps beforehand, I also go through the exhibitor list and write down any brands that I want to have a chat with and see more of.

Are you hoping to see new product launches while attending –how do these assist your business?

Yes, it’s one of my reasons to go. It means I can see what is coming, so that I can inform my potential customers something I could get in in the future. This could also be for new colours too.

supplier snapshot

Damon Marriot

HEAD OF PRODUCT MANAGEMENT - JOIE

What makes Harrogate a must attend event?

Harrogate is a great opportunity for our retailers to meet with the whole Allison Baby team face to face and to find out more about the plans we have for the following year. It is also the perfect time to see the new fashions and latest launch items that we will be releasing in the not-too-distant future so it’s the perfect opportunity to check out what’s coming.

Do you feel that this is also a good show for retailers to perhaps spot upcoming trends for the year ahead?

Harrogate is always a must attend event as most of the key brands will be there, so it’s a great opportunity to see the new launch items for 2023 which is where any new trends will be showcased.

What for you is the most enjoyable aspect of exhibiting at this show?

It’s great to be able to have all of these amazing brands, meeting with their retailers in a more local setting. Quite often, trade shows are overseas so to have a show of this calibre on home soil is really fantastic. We always get to see some familiar faces, which is wonderful – it feels like catching up with friends, but it’s also the perfect forum for making new connections as well.

Can visitors to your stand expect to see a level of newness within your ranges?

Are you looking for any particular products this year while attending?

I will be looking at products that could be add-on sales when customers make a purchase.

Is this a good opportunity for you to gain product knowledge and demonstrations?

Yes. It is good to see how products work especially when new and great to get some little reminders that I may have forgotten about when demoing.

Will you be looking for brands that carry eco-credentials this year, do you feel this is important within the nursery sector? Not in particular. It’s a bonus if they have eco-credentials and brands themselves are changing the way they do things.

Will you be looking out for exhibitors who will be running show only offers?

Always a bonus if they are, so will be keeping an eye open!

We always aim to bring something new to Harrogate and this year is no exception. With new launches in both our main and signature ranges, as well as new fashion refreshes as well, Joie fans will not be disappointed.

Are there any specific new products that you will be launching at Harrogate?

We are very excited to be able to share with you some of our new wheeled lines from our signature range as well as an exciting addition to our spinning car seat line up as well. Alongside this we also have an addition to our in-home offering that is sure to generate some interest from attendees.

Will you be running any show only offers this year?

Those who are attending will be able to learn more about any special offers that we are running – you’ll have to come down to find out, so we hope to see you there.

Nursery Today spoke to a number of the industry’s finest togain their thoughts on Harrogate this year, the importance of this trade show, product launches, trends and those all-important trade show only offers.

Nursery Today spoke to Little Bubbas Baby Shop owner, Katie Warne about their upcoming visit to Harrogate.

To fi nd out more, contact Sam!

sam.tyack@trixie-baby.com

Everything you need for a warm nest where the imagination of little ones comes to life!

Get to know Graco

Graco: Hall A, Stand: A9

You will find Graco in Hall A, Stand A9.

The team is looking forward to welcoming you to share the latest news and launches from this trusted baby gear brand.

Renowned for its innovation at a competitive price tag, Graco will be showcasing two new sleep solutions – FoldLite is Graco’s new, lightweight, pop-up travel cot and Side-By-Side, the versatile baby portable bedside bassinet.

Also on display you’ll find Graco’s wide range of home and wheeled goods in exciting new colourways that will appeal to all new parents.

And find out more about The Graco Village: a website that brings together leading experts in postnatal emotional and physical care, parenting media, communities, and influencers, so new parents can get advice, feel seen and not alone during the first 12 weeks post-partum - also known as ‘The 4th Trimester’.

For more information please ask for Luisa Svensson on the below.

Tel: 07834738433

uksales@allisonbaby.co.uk

Essentials for eco-living

MuslinZ: Kings Suite, Stand: KS1

MuslinZ offer a wide range of quality baby basic essentials, designed in house in Oxfordshire UK, which are a perfect add on to nursery items.

At MuslinZ they take great care to work sustainably and ethically both at their UK base and at the factories they utilise. All the factories are ISO and certified to Oeko Tex 100 standard with products available in a variety of fabrics in cotton. organic cotton and bamboo.

As a brand with a focus on sustainability, they also reuse or recycle packaging, use sea freight containers from factory door to their warehouse door to reduce their carbon footprint. MuslinZ is also a member of The Nappy Alliance promoting the economic and environmental benefits of reusable nappies.

Visit stand KS1 to find out more and to view the “must have” muslin squares, swaddles, dribble bibs, burp cloths and Sensory Muslins.

MuslinZ also offer a reusable, sustainable product range of Cloth Wipes, Reusable Nappies, Breast Pads and Wash Cloths for those parents wishing to adopt a more sustainable, eco-friendly lifestyle.

Tel: 01295 810008

sales@merrygorounduk.co.uk

Soothing with Jaspar

The Dreamy Elephant Company: Hall C, Stand: C19

The Dreamy Elephant Company are very proud to attend HINF for the 2nd year with the Multi Award Winning Jaspar The Dreamy Elephant, the UK’s first Baby Bonding Companion and Sleep Aid.

Jaspar helps parents of new-borns & toddlers develop a stronger loving bond with them, helps to ease separation anxiety for babies and soothe them to a restful sleep.

Visit the team at Stand C19 for a demonstration of Jaspar’s amazing features and take advantage of the SPECIAL SHOW OFFER they have for all UK based independent retailers wishing to buy stock at the show.

prakash@thedreamyelephantcompany.com

www.thedreamyelephantcompany.com

Popular ranges

Red Kite: Hall M, Stand: M19

Red Kite are excited to be yet again supporting the Harrogate show and are looking forward to getting together with our amazing customers again and having an opportunity to welcome new visitors to their stand in Hall M19 this year.

Many of the new lines introduced last year are now available and have proved to be really popular already within their range so you will have a chance to see these again in real life! The team at Red Kite are also really pleased to introduce some new additions to the range all of which will be on display at Harrogate.

They are adding some new strollers to the very popular Push Me range – two new amazing compact folding strollers, the Push Me Koko will be available in two new colour options. Red Kite also have a new budget stroller the Push Me Quad which is suitable from birth and very practical and we think will be very popular with young parents.

Also on display will be some new introductions to the famous Baby Go Round range and a brilliant new play range. Pop come along and say hello to the friendly Red Kite team

www.redkitebaby.com

Interactive audio platform

tonies: Kings Suite, Stand: Ks39 tonies are proud to host a stand at the Harrogate Nursery Fair this year again (stand KS39).

Tonies – the largest interactive audio platform for kids in the world and fastest growing preschool toy brand in the last year– is bracing for a bumper Christmas season this year.

The musical storytelling boxes are designed for children to replace bright and overstimulating screens and built for kids. With an extensive range of accompanying Tonies, they are simply placed on top of the Toniebox to play music, songs and educational content. The award-winning, intuitive audio system with its child-safe, and screen-free approach is transforming the way in which young children independently play and learn. And with an extensive range of sleep themed characters, tonies makes for calm and breezy bedtimes.

www.tonies.com

playful design

our fun animals are present in everything we make, as trusted friends making learning fun for little ones

play & learn with the deer friend s

supplier snapshot

Tom Baxter

ACCOUNT MANAGER - MY BABIIE

What makes Harrogate a must attend event?

Richard Bamforth

UPPABABY

What makes Harrogate a must attend event?

Harrogate Nursery Fair is the UK industry, all together in one place for 3 days – there is so much opportunity for stores and brands to grow together and also celebrate our combined efforts that it’s baffling how some businesses choose not to attend.

Do you feel that this is also a good show for retailers to perhaps spot upcoming trends for the year ahead?

Yes, and being able to get so much insight in one day of touring the stands can really set up a retailer with lots of insight into what the marketplace is about to look like.

What for your is the most enjoyable aspect of exhibiting at this show? It’s the amazing individuals that make this industry so great; that is what I look forward to the most. Catching up with old friends and making new ones that will last for years to come and learning how we can all help each other.

Are there any specific new products that you will be launching at Harrogate? Yes, as well as some great new fashions for existing UPPAbaby strollers we are moving back into the lightweight category with the UK launch of the MINU V2 which is happening at Harrogate.

Will you be running any show only offers this year? We will, but retailers need to visit our stand to find out what they are!

Nicola Coletti

FIELD MARKETEER UKI - DOREL

What makes Harrogate a must attend event?

Harrogate is the perfect opportunity for retailers and manufacturers to get together to showcase new products and talk about opportunities for the coming year. Our industry behaviours have shifted post-covid to more face-to-face business being done at trade shows on UK shores as people are either unable or less willing to travel if they don’t have to. With less people visiting K&J, it is essential for UK businesses to attend.

Do you feel that this is also a good show for retailers to perhaps spot upcoming trends for the year ahead?

Absolutely. While trends run much further ahead than these shows, it is certainly a time for retailers to be able to pick up on what is heading their way. As a brand, we at Maxi-Cosi utilise Harrogate as a preview of all the newness coming in the year ahead. Like us, many manufacturers will be using this opportunity to show what is going to be big in 2023.

What for you is the most enjoyable aspect of exhibiting at this show? For us, it is an opportunity to nurture our retailer and press relations and we love that all of the people that we as a brand care for the most are in one place.

Although a lot of business can be done online, you cannot beat face-to-face interaction and that’s really important to us. Harrogate is the perfect place to build on long-standing relationships as well as create new ones.

Can visitors to your stand expect to see a level of newness within your ranges?

As the only UK trade show it’s a must to visit to catch up with industry experts, old friends and the only place to see all our amazing retailers under one roof.

Do you feel that this is also a good show for retailers to perhaps spot upcoming trends for the year ahead?

Absolutely, the UK is one of the foremost leading countries for fashion and trends.  You will see strong seasonal direction for the coming periods at Harrogate…granted My Babiie being a little more out there than most!

What for you is the most enjoyable aspect of exhibiting at this show?

Catching up with all off our retailers helps us to appreciate how great this industry is - we say retailers, they are more like friends!

Can visitors to your stand expect to see a level of newness within your ranges?

Yes, we have worked hard to produce our 2023 ranges to present at the Harrogate show in preparation for launch.

Are there any specific new products that you will be launching at Harrogate?

With the change in car seat legislation finally coming into play from next year we have a full suite of iSIZE R129 car seats available which we are really excited about.

Will you be running any show only offers this year?

As a business we run very little promotional activity…that being said as a thank you to our retailers for making the effort to visit the stand we may have a little something for them!

They can! We are going to be showcasing lots of newness alongside some of our bestselling ranges. Alongside our new product ranges and innovation from Maxi-Cosi, we are also taking the opportunity to showcase Bebeconfort for the very first time in the UK! Bebeconfort is an established brand across Europe, so we are excited to bring it into the UK market.

Are there any specific new products that you will be launching at Harrogate?

There are but I’m afraid you’ll have to wait until the show to see them! We have newness in all categories that we can’t wait to show you.

All we can say is that visitors can look forward to extensions to our home equipment range and view our exciting new Connected Home range. We also have some exciting updates coming in our range of car seats and pushchairs that we’re looking forward to previewing for the first time.

Will you be running any show only offers this year?

Yes - we want to thank our retail partners for coming to see us at the show and also for their continued support of our brands. With new products, offers and our legendary hospitality, make an appointment with our Sales team and we look forward to welcoming you onto our stand!

Nursery Today spoke to a number of the industry’s finest to gain their thoughts on Harrogate this year, the importance of this trade show, product launches, trends and those all-important trade show only offers.

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Supporting the back, bump and knees, the unique sh ape of the Dreamgenii® Pregnancy Support and Feeding Pillow encoura ges mumto-be to sl eep on her l eft side - now with snuggl y soft jerse y covers!

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Fraupow Builds Community of Pumping Mums

Fraupow: Kings Suite, Stand: KS30

Celebrity favourite breast pump brand Fraupow is building on its established digital community of pumping Mums by launching a new Facebook support group - Pump It.

As Fraupow is a modern breastpump for modern Mums, the brand makes the most of digital platforms to attract and engage a very loyal following of consumers. Famous Mothers including Malin Andersson, Ali Bastian and Maeva D’Ascanio have all recently posted about the product on their own social channels, encouraging their thousands of followers to pick the Fraupow pump. In order to turn this exposure into a supportive long-lasting community Fraupow have launched Pump It. They are working with media partners Boobing It to promote the group across their podcast and digital magazine this Autumn, and also have the support of JoJo Maman Bebe, who will link to it in an online article featuring Fraupow’s expert pumping tips.

Silken touch

The Little Silk: Kings Suite, Stand: KS12

The Little Silk is a new baby and children’s brand with revolutionary products which help prevent baby hair loss, soothe dry, irritated skin as well as smoothing tangled hair. Made from the finest Mulberry silk, the collection includes cot sheets, beautiful scrunchies and luxurious pillowcases.  Silk is naturally hypoallergenic and anti-bacterial, as well as breathable, hydrating and temperature regulating, and is ideal for eczema prone skin and those with baby bald spots.

All products are sleep safe, free from toxic dyes, and are OEKO-TEX 100 certified. The Little Silk are proud to be an official partner of The Lullaby Trust, the UK’s leading safer sleep charity. Gary@thebigsilk.com www.thelittlesilk.com

Pumping It adds group support to Fraupow’s 1 to 1 support services for Mums, including;

- Midwife 1:1 Live chat Service (pregnancy to postpartum)

- Midwife 1:1 Live Video Consultations (pregnancy to postpartum)

- Midwife 1:1 Live Audio Consultations (pregnancy to postpartum)

Visit the Fraupow stand at KS30 for more information on their products and you can place your order with their UK distributor Hippychick at C3. Email the below for more information.

sales@hippychick.com

www.fraupow.com

Stunning new neutral Nursery Collection

Done by Deer: Hall B, Stand: B30

Tap into the latest decorating trend with these sandy beige baby toys and interiors from the Done by Deer collection.

Everywhere you look this autumn, you will find elegant and timeless sandy beige interior. The beige tone is key when decorating a home that feels warm and relaxed and the colour is easy to combine with subtle shades of green, blue, powder, and grey for a sophisticated look. When living with kids and trying to maintain a neutral, minimalist aesthetic, the baby interior and toys from the Done by Deer 2022 line is a true must-have.

The collection combines cool, long-lasting Scandinavian design with beautiful, earthy tones and the result is stunning baby and childrens’ products that will fit perfectly in every modern home. Create a gender-neutral nursery with soft textiles, set a playful table with fun and practical tableware or bring the clever Cozy lounger, play mats and toys to your living room, as an extension to your interior style. Find Done by Deer at Harrogate Hall B, stand B30.

Tel: +44 7876 150 729 gwen@donebydeer.com www.donebydeer.com

JANE iTourer offers peace of mind

Johnston Prams: Hall C, Stand: C40

Unique new ‘LED’ electronic safety system ensures every aspect of this i-Size seat’s installation is correct

Johnston Prams is delighted to showcase JANE’s new iTourer at Harrogate: a car seat that guarantees peace of mind for parents.

This is because the iTourer offers a unique LED ‘electronic security system’ that ensures all aspects of the seat installation is 100% correct.

For example, this system checks the following areas of concern: the Isofix connectors; the contact of the support leg with the floor, and the various 360-degree rotating positions. A warning signal will come on if there is an issue with any of these areas.

JANE has its own dedicated Research, Testing and Development Centre which means it leads the way in terms of innovation and safety.

Newel carbon limited edition

Also new from JANE for Harrogate is the light, compact Newel Carbon pushchair which will appeal to dynamic parents.

Of note is its super-compact folding mechanism; its parent or world-facing seat unit; its larger expandable shopping basket, and its fully reclinable seat unit.

donna.mccullough@johnstonprams.co.uk www.johnstonprams.com

Essential baby products

Etta Loves: Kings Suite, Stand: KS101

Etta Loves create a full range of essential baby products in stunning prints which have been designed alongside an in-house Orthoptist, to help babies’ visual development. All Etta Love’s goodies are ultra-soft, made from organic cotton, and leave babies mesmerised by the sensory magic.

Etta Loves invest into research and put it at the heart of their design process. Most well known for their stunning muslins, playmats and sensory strips, Etta Loves products make the most magical gifts for new and expecting parents.

jen@ettaloves.com

www.ettaloves.com

Leclerc Baby reveals at Harrogate

Leclerc Baby: Hall B, Stand: B8

Leclerc Baby presents the new Influencer XL, that makes life bigger, and 2 new fashion collections at stand B-8.

Leclerc Baby’s upcoming collections will be shown for the first time in the UK at Harrogate.

Because of its unique combination of a larger, taller stroller that can still be taken on a plane as hand luggage, the Influencer XL stroller has already been remarkably well received in Europe. The higher frame, slightly higher seat, and larger wheels allow families to comfortably stroll unpaved paths.

In addition, Leclerc Baby will present the upcoming new colour range for the popular Influencer strollers. This sneak peek will be shown, and the Leclerc Baby team is eager to hear your thoughts on these trendy colours.

The Monnalisa collection will also be physically present for you to see,

touch, and try. It’s elegant and joyful, with Monnalisa’s signature flowers popping out from the fabric. All accessories and stroller models will be on hand to ensure you have all the information you need and are prepared to place your pre-order.

Make sure to pay their stand a visit at the Harrogate Nursery Fair at Stand B-8.

Tel: 01924 485552

UK@leclercbaby.com www.leclercbaby.com

Stylish, practical, quality products

Wild Seven: Hall C, Stand: C25

Wild Seven source brands that marry the stylish with practicality and quality. They are proud to be exhibiting the below ranges.

ergoPouch: organic, sustainable and ethical bedding, sleepwear and accessories from newborn to 6 years

Lulujo: beautiful muslins, sheets, bibs and more guzzie+Guss: the portable, hanging highchair WubbaNub: a pacifier and toy in one!

They are also very excited to be launching ergoPouch’s Newborn Tuck Sheet - an innovative organic mattress sleeve providing a safer alternative to loose blankets to use alongside their swaddle bags.

Tel: 07598 269191

admin@wildseven.co.uk

www.wildseven.co.uk

New range of colours for Noordi

Noordi/Johnston Prams: Hall C, Stand: C46

Scandi brand Noordi is now a fully sustainable ‘close to home’ EU pram manufacturer

A range of beautiful new colours from Noordi will be showcased at the Harrogate show.

Noordi continues to prioritise design, style, and quality. Their factory is now fully sustainable producing ethical products which do not cost the earth and do not have to be shipped halfway across our planet.

Johnston Prams will also display its beautiful FORREST Bedding, which is produced in the EU from stunning French fabrics.

Its range of sustainable COCOON furniture, which offers amazing value and incredible quality, transforming form crib to cot to toddler bed and then sofa.

And the Noordi 2-in-1 nest/pod, which has just won another industry award for its innovation from magazine, Project Baby, will also displayed at the show.

There will be a number of great offers at the show so please do call on to stand C46.

A dropship service is available across all of the UK and Ireland.

For more information contact:

Donna.mcculllough@johnstonprams.co.uk

retailer opinion

Nursery Today spoke to Kiddies Kingdom Showroom Store Manager, Jumaimah Hussain about their upcoming visit to Harrogate.

What makes Harrogate a must attend event for you as a retailer?

It is important for us to see first-hand all the new innovative products coming to life for the first time. It is also a great opportunity to meet new brands that we could onboard and sell on the Kiddies Kingdom website.

Do you feel that this is also a good show to perhaps spot upcoming trends for the year ahead?

Certainly, yes, it is. There are lots of new and interesting products going to be displayed, which are sure to forecast the next wave of trends.

What for you is the most enjoyable aspect of attending? We love to meet the suppliers and their wider team. We love to see how impressive the stands are, brands like Egg and BabyStyle tend to go all out, so that’s a fun part!

Do you tend to pre-plan your visit and make appointments in advance? Yes, we do. We arrange all of our appointments in advance to ensure we get sufficient time with the key suppliers we hope to work with.

Are you hoping to see new product launches while attending – how do these assist your business?-

Of course, we love to see new products anywhere in the industry! This event is just one of the places to first lay our eyes on these. Getting a first look at new product launches allows us to be one step ahead on the new must-haves to feature on our site.

Are you looking for any particular products this year while attending? We don’t usually go with any particular products in mind. We’re always confident in the range of exciting products available, which makes interesting content for our social media channels.

Is this a good opportunity for you to gain product knowledge and demonstrations?

It really is a great opportunity to gain product knowledge. We get the fortune to be up close and personal to all of the new products and really learn from the source all of the key product information, there’s no better way to learn.

Will you be looking for brands that carry eco-credentials this year, do you feel this is important within the nursery sector?

Oh, 100%. We are now more than ever conscious of selecting more brands with eco-credentials. It’s extremely important that all baby and nursery retailers make an effort to supply products that are better for our planet.

Will you be looking out for exhibitors who will be running show only offers? We certainly will. Besides attending for fun, it’s a key part of any business to be able to spot cost effective deals. The exhibition will more than likely have some great show only offers that we will be keeping an eye out for.

Visit UPPAbaby at the Harrogate Nursery Fair Hall A, Stand A14

www.dcukltd.com

Distributed by:

retailer opinion

Go Outside. Grow Outside with Blinky

Blinky: Kings Suite, Stand: KS32

The BlinkyWarm All-Season Buggy Cover is a nifty bit of kit designed with one goal in mind – to help parents take their kids outside more easily. No more rushing to remember all the baby gear as you leave the house, the BlinkyWarm is a grab-and-go solution, whatever the weather.  Blinkywarm removes the need to buy separate parasols, sunshades, sleepshades, rain covers, buggy hoods and blankets, and instead offers a simple and unique all-in-one solution that folds away into a compact, lightweight carry bag.

With a range of five stunning colours now available, this is the perfect time to order to ensure that your customers are fully prepared for Autumn and Winter. hello@theblinkycompany.com www.theblinkycompany.com

Nursery Today caught up with GroovyStyle’s Managing Director, George Benzani about their upcoming visit to Harrogate.

What makes Harrogate a must attend event for you as a retailer?

Being able to see all our key brands in one place is the number one reason we go.

Do you feel that this is also a good show to perhaps spot upcoming trends for the year ahead?

It’s good to see what everyone thinks will be trending in the following year and if these ideas are consistent across multiple brands. Sometimes we find the odd rogue idea and other times we find surprising new concepts.

What for you is the most enjoyable aspect of attending?

I think generally it’s good to catch up with reps and see the full range of products/ colours.

Are you hoping to see new product launches while attending – how do these assist your business?

I’m ho ping to see lots of new product launches. It’s good to have an idea of what’s to come and if we need to sell through old stock and prepare ourselves for new colours/ models etc.

Is this a good opportunity for you to gain product knowledge and demonstrations?

I find it most helpful being able to see the full range of product colours. I can then take pictures to forward to our staff and have to show customers if it’s a colour we don’t have on display. It’s also good for demonstrations on products we don’t have on the shop floor.

Will you be looking for brands that carry eco-credentials this year, do you feel this is important within the nursery sector?

I’m not 100% sure it’s as big of a deal to customers as some lead it to be. I’ve personally not had any customers come into store seeking a product with eco-credentials. Will you be looking out for exhibitors who will be running show only offers?

Show offers are definitely an incentive to support the new products/colours.

Bebeluca UK launch

Bebeluca: Kings Suite, Stand: KS14

Sold in 22 Countries, a changing mat that is as kind to a baby’s skin as it is to the environment.

The Bebeluca range of changing mats are soft, water and stain repellent and hypoallergenic. The supersoft mats are hygienically sealed, washable, and can even be cool tumble dried! Available in two sizes to fit most changing units, or compress, fold and roll for travel.

Available in 13 contemporary designs. The recycled and recyclable materials are 100% PVC free, they literally don’t cost the Earth. SRP from only £6.99.

Bebeluca are offering their stand visitors a 30% show discount.

support@bebeluca.uk

Adventure together

Baby Jogger: Hall A, Stand: A2

Baby Jogger is excited to meet everyone at Harrogate to showcase their latest innovations.

Baby Jogger is for parents with passion and purpose, who want to continue to live life to the fullest and to share your adventures with your child. Because what’s better than doing what you love with who you love?

They create baby gear to feed every passion and lifestyle. Their strollers conquer curbs and stairs, fold small for travel and are built strong to let you wander off the beaten path. Baby Jogger is designed so you can adventure together.

Christopher.grech-cini@newellco.com www.babyjogger.eu

Sustainability focussed

Lässig: Hall B, Stand: B36

Whether it‘s cleverly designed bibs, easy-to-use pucksacks, multifunctional sand toys, muslin cloths made from extra-sustainable cotton or cool new school backpacks - the LÄSSIG world is growing and thrilling with a wide variety of new products that put a smile on the faces of families all over the world and aspire to be just that little bit more sustainable, fair and functional from season to season.

As a dynamic and future-oriented family company, LÄSSIG develops innovative, high-quality and appealing products for the whole family. Right from the start, a pronounced sense of responsibility and environmental awareness determined the company´s philosophy.

In addition to diaper bags, LÄSSIG offers today a comprehensive product range for babies and toddlers, which impresses with its very own charm.

Aside from quality, innovation and style, the focus has always been on sustainability, an idea that has shaped the company from the very beginning.

kerstin.becher@laessig-gmbh.de www.laessig-fashion.de

New CuddleCo Autumn/Winter Collection

Welcome to CuddleCo’s biggest launch to date. Introducing style, trend and colour with 11 new nursery furniture ranges and two new stroller brands. Wow!

Stand: B5

The team at CuddleCo have been busy producing lots of exciting new products ready to launch exclusively at Harrogate. Their new nursery furniture sets range in price from £389 to £1,600, ensuring there truly is something for everyone.

They’ve curated a number of trend-led ranges to appeal to the modern parent. From boho-chic, colour drench to modern minimalist, steering the way with nursery style to inspire.

From Boho to bold

The new rattan range Aria is perfect for adding warmth and texture to any room. Made from strong, sustainable and naturally beautiful materials, it makes for a stylish and modern nursery. In bold contrast is Rafi, available in charcoal black and cool white contrasted with warm oak tones. A modern style with subtle linear detail and soft, tactile faux leather handles.

The power of colour

The Nola range has a simple, contemporary design that uses the power of colour to turn even the tiniest of rooms into a truly, trendy nursery. Available in three bold hues, Nola adds a playful touch to any room. This Instagram-worthy, 3-piece set has a price tag of only £389, ensuring affordable style for everyone. This range is sure to be a hit with parents everywhere.

And they’re not done there! They are also excited to announce that they’re expanding the range of wheeled goods with the introduction of a new collection from Junior Jones, as well as launching Veer in the UK!

‘Own it’ with Aylo

They are relaunching Junior Jones with the release of the brand-new Aylo Stroller. They’ve developed a product that empowers parents to “own it” with a range of four new colours. Stylish yet functional, the Aylo Stroller will be available at a highly competitive price point. They’ve also created a variety of comprehensive bundles that will include all the accessories parents need.

SEE YOU AT HARROGATE

Here’s a sneak peek of some of CuddleCo’s new ranges and brands. Visit them at Stand B5 for the big reveal and exclusive discounts!

Encouraging family adventures

CuddleCo are thrilled to be launching Veer in the UK, bringing you cruisers and strollers for every member of your family all the way from the US! From simple errands to spontaneous trips. Veer is here to enable all sorts of family adventures across various landscapes, helping families discover the most rewarding destination of all - the place where curiosity lives.

Tel: 0161 702 5062

Email: sales@cuddleco.co.uk

Web: www.cuddleco.co.uk

C11

Dress for Breastfeeding success with British made products designed to last. A capsule collection of comfortable, accessible and easy to wear solutions to breastfeeding for mums . Come and visit Ubere Mama at Harrogate Nursery Fair stand C-11

Model wears Francesca Hoody available in Sizes 8-22. RRP£60 Available in colours, prints and embroideries.

sj@uberemama.co.uk | 07887992173 www.uberemama.co.uk

Ubere Mama Made in the UK!

Bringing Joie to Harrogate

Mimzy recline

This adaptable aide adjusts every which way to give your growing foodie a comfortable dining experience. From teeny to toddler. Now with five adjustable recline positions, mimzy recline can cradle your little one from birth to 15kg.

Customize their dining experience with the help of the seven height positions that will allow you to convert the high chair into a table chair so little ones can be part of family meal times. Thanks to the easy to wash padded body support, baby can enjoy the best seat in the house every time.

Savvy lite

Introducing the savvy lite, a three in one baby carrier that offers your little one optimal support and a change of scenery, all while keeping them close. Featuring autoclick magnetic buckles on the shoulder straps allows for savvy lite to be put on easily and for the straps to be adjusted by the wearer without any arm twisting or needing an extra set of hands. The supper supportive backstrap helps to lighten the load by distributing the weight evenly and adjusts easily for a finetuned fit.

Cycle Range

With 8.8 million tons of plastic waste flowing into the ocean each year, we can’t waste the opportunity to protect your child’s world while we protect their safety. So, in an effort battle pollution and conserve resources, we’re turning trash to threads with the Joie Cycle collection. Featuring fabrics made from upcycled bottles, the environmentally friendly Cycle line weaves ecoconsciousness into everyday life with baby. Watch this space for products soon.

Parcel

Anywhere, anytime and any mood – parcel is always ready to roll. The easily activated compact fold makes this ideal for busy parents who always have their hands

full. Parcel also pairs with a selection of Joie infant carriers as well as the ramble and the ramble XL carry cots, creating a fully customisable ride for your newborn, while the lie flat recline means active toddlers can have a snooze on the go when it all gets too much.

i-Plenti

Meet the i-Plenti, a premium toddler to booster seat that provides economic and design-conscious parents with a long-term and space saving solution for use after their child has outgrown their infant carrier. The i-Plenti meets the highest R129 safety standards, has three layers of side impact protection plus intelli-fit memory foam for added absorbency and comfort all around. The 9-position headrest and AutoAdjust shoulder panels allow the seat to grow up and out for spacious comfort all round. With a raft of practical features that are easy to use, i-Plenti will keep little ones safe on every journey and through each growth spurt.

Mimzy

Savvy

Something special

Venicci: Hall M, Stand: M10 Harrogate International Nursery Fair is approaching fast! Venicci would like to invite everyone to visit their stand.

Venicci will be showcasing their new products and this year they have prepared something really special.

Apart from showing off the newness, it is also a great opportunity to catch up with existing clients but also to discuss potential new partnerships.

Venicci promises plenty of food, drinks and a good time. Stand M10 is where the team will be from 16th until 18th October and they will be waiting to spend some quality time with you and tell you everything about their products.

Tel: 01302953872 info@venicci.co.uk www.venicci.co.uk

Premiere on the UK market!

Eko Kids: Hall B, Stand: B21

The Eko and Natimi brands debuting on the UK market will proudly present their latest collections during Harrogate Nursery Fair this year, which were warmly received at the Kind + Jugend and Playtime Paris 2022.

On display you will find bedding, pregnancy pillows, knitted clothing, christening, sleeping bags, summer covers for dedicated baby car seats, blankets and more…

If you are looking for a reliable partner, quality products made in Europe you will find all of this over on stand B21.

Agent Wanted!

Get your appointment booked now!

office@ekokids.eu www.ekokids.eu www.natimi.eu

New launch

Nuna: Hall A, Stand: A6

Nuna are excited to be returning to the Harrogate International Nursery Fair after a successful show last year.

The premium baby brand will be showcasing its wheeled goods, car seats, travel products and in-home gear and the team will be on hand throughout the show for product demonstrations and Q&As.  Not to be missed! Nuna has an exciting, world-first launch landing in January next year which will be unveiled for the first time to the UK market at the show.

www.nunababy.com

brand

furniture. toys. accessories.

Breastfeeding to Weaning with Pippeta

Pipetta: Hall B, Stand: B17

Pippeta has had an award-winning 2022 so far, with their stylish weaning range and wearable breast pumps earning both the coveted Platinum Loved by Parents and Gold Made for Mums awards.

Life can be all so messy, so at Pippeta they have set out to design products that bring style and ease to a mum’s busy day.

Swedish Car Seat Safety

Axkid: Hall C, Stand: C33

Swedish company Axkid are excited to return to Harrogate this year with their range of extended rear-facing cars seats. Multi-award winning! Since launching in the UK, Axkid has seen an overwhelming number of award wins, particularly for the ONE 2. In 2022 alone, the car seat has been awarded Platinum from Loved by Parents, Gold from Nursery Online, and Gold from Junior Design Awards! The Axkid ONE 2 has been largely praised for its ability to support rear-facing travel for up to 7 years, and for having passed the incredibly tough Swedish Plus test. Please visit for more information on the award-winning range available by Axkid. salesuk@axkid.com wholesale@pippeta.co.uk  www.pippeta.co.uk

From breast feeding to weaning, milk storage to teething, Pippeta has got you covered. Meet Pippeta at the Harrogate International Nursery Fair on Stand B17.

Harrogate Booth C44

Visit us at Harrogate International Nursery Fair

October 16th - 18th Stand C21a in Hall C

Sustainable Danish Design

Maxi-Cosi showcase new innovation

Dorel: Hall C, Stand: C29 & C39

Join Dorel on stands C29 & C39 to preview their exciting new 2022 collections from Maxi-Cosi featuring new innovations and customer favourites.

Visit the Dorel stand to meet their new smart sensory range Maxi-Cosi Connected Home, a stylish range of smart sensory nursery products that connect via one easy-to-use Maxi-Cosi Connected Home App. Smart technology designed to watch over, comfort and soothe baby, giving parents peace of mind. Sleek, modern, and packed with advanced automated routines and personalised features, the range of reassuring nursery products includes a baby monitor, a light and sound machine, a humidifier, and an under-crib light and will soon feel like part of the family. Safe and secure, streaming data is fully encrypted so family moments remain private.

You can also view the Maxi-Cosi Rodifix Pro i-Size, the comfortable, safe and versatile car seat from 3.5 up to 12 years old. It has multiple, relaxing recline positions, offering years of comfort for children whilst travelling. Compliant with i-Size safety standards, this seat has an adjustable design which alters in both height and width as children grow. RodiFix Pro i-Size also boasts multiple recline positions and is designed with Maxi-Cosi’s ClimaFlow ventilation technology for extra comfort and to regulate a rider’s temperature in all seasons. With extra high side wings to maximise side impact protection and made using Eco Care 100% recycled fabrics, now everyone can sit back, relax and enjoy the ride.

Dorel will be Introducing the new Maxi-Cosi 360 Family rotating car seat system: The ultimate travel solution for busy parents juggling family life. This award-winning family of rotating car seats, suitable from birth up to 4 years, is designed to help parents get their children into their car seats quickly and easily as the needs of their children evolve.

The FamilyFix 360 base allows for quick and easy installation of the gold winning Pebble 360, silver accoladed Pearl 360 and bronze endorsed Coral 360 car seats. The convenient, one-handed mechanism of the rotating base makes life simpler for parents when getting their child in and out of the car up until the age of four. Pebble 360 can be used from birth to approximately 15 months and Pearl 360 can be used from-birth up to 4 years. These spacious car seats both come with a cosy from-birth inlay to keep tiny babies snug, secure and safe, and Maxi-Cosi’s ClimaFlow technology ensures

that children are kept comfortable and at the right temperature at all times. Both seats also offer the confidence of G-CELL Side Impact Technology, meaning that little ones are extra protected from side-on collisions.

If that’s not enough to whet your appetite, you’ll also find on display the new Pebble 360 which can be used from birth up to approx. 15 months and rotates smoothly and easily on the FamilyFix 360 base (sold separately) using only one hand. The FamilyFix 360 base is equipped with ISOFIX connectors and a support leg to provide the safest, easiest, and quickest way of installing the car seat.

Thanks to the easy-in harness parents can get babies in and out quick and hassle-free, and the super-comfy Baby-hugg inlay keeps them snug at all times. To ensure baby’s safety and comfort, the Maxi-Cosi Pebble 360 has ClimaFlow to help regulate baby’s temperature and G-CELL Side Impact Technology to keep baby protected from the forces of a side-on collision.

The Maxi-Cosi Pebble 360 is part of the next generation rotating car seat system, the 360 Family. Consisting of a rotating FamilyFix 360 base and compatible Pebble 360 (until approx. 15 months) & Pearl 360 (until 4 years) car seats, it carries baby from newborn up to 4 years old. www.maxi-cosi.com

Tracking development

Roba: Hall C, Stand: C44

Introducing roba Smart Babee cot – world innovation

An innovative high-tech baby bed that offers parents a 24/7 monitoring function and tracks the development of the baby’s health data. It offers “in bed” features such as measuring respiratory function, air quality and remote video and audio monitoring with intercommunication functions (“baby-to-parent and parent-to-baby”).

Furthermore, the connected smartphone app helps manage all these functions from anywhere and offers additional benefits such as tracking the baby’s eating habits, medication reminders, calendars and statistics. All to monitor the baby’s growth and health development.

The device is completely safe and radiation-free and has officially received CE and EMC certification.

uk@roba-kids.com www.roba-kids.com

Fashion-led ranges

My Babiie

King’s

Join the My Babiie team for a full update on the latest trends and fashions along with new product launches supported by their glam celebs.

My Babiie was created to disrupt the baby goods (home & travel) sector with a celebrity led and socially dominant stroller, highchair & accessories brand. Product safety and user enjoyment is at the heart of everything they do.

Standing out from the rest led My Babiie to become the UK’s fastest growing fashion-led baby brand, along with the help of their celebrity collaborators, and their hundreds of thousands of fans. As parents themselves, they love the fun style their gear adds to family’s lives, and they strive to keep designing anything but the ordinary for all the little people who dream big.

They can’t wait to meet all the industry experts, old friends and all their amazing retailers under one roof at Harrogate.

To arrange a meeting with the My Babiie team email the below.

hello@mybabiie.com

This Year’s Best Products for Baby Revealed!

Over 3,000 parents across Ireland cast their vote in the 2022 National Parenting Product Awards.

The winners of the ninth annual National Product Awards (NPPAs) have been revealed at a ceremony hosted today by Ireland’s specialist parenting publisher and content agency, Zahra. 2022 marks the biggest year of the awards to date, with over 200 products entered by brands across Ireland and overseas.

The NPPAs are Ireland’s first and only independently verified consumer awards of products and services for young families. Created by Zahra in partnership with Kantar, the NPPAs aim to uncover the most trusted products on today’s market, according to parents.

Based on the experiences of 3,073 parents nationwide, new research conducted by Kantar on behalf of Zahra, shows 84% of parents are most influenced by other parents and friends when it comes to purchasing products, compared to just 19% who say they would be swayed by a social media influencer.

It’s no surprise given the current cost-of-living crisis that value for money is the number one key purchase driver for the majority (96%) of parents, followed by 88% who say the ability to re-use products for future children is a must. Products made from sustainable materials is also a key factor for almost three-quarters (72%).

This year’s awards saw 3,073 parents and a panel of 15 industry experts evaluate products across 57 categories, including:

• Best reusable/sustainable product: Won by BabyBoo DribbleBoo Bandana Bib

• Best product for hospital bag: Won by WaterWipes Biodegradable Original Baby Wipes

• Best travel system: Won by UPPAbaby CRUZ V2 with MESA i-Size and Isofix Base

• Best baby skincare range: Won by AVEENO Baby Range

• Best sleepwear product: Won by Lil & Izzy Organic Cotton Sleep Bag

• Most family-friendly supermarket: Won by SuperValu

• Best baby food range: Won by Kiddylicious Range

• Best cot/co sleeper: Won by CHICCO Next2Me Magic2 Co-Sleeping Crib

• Best car seat (from birth to 4+): Won by Joie Signature i-Spin Grow

• Best breast pump: Won by Haakaa Silicone Breast Pump with Suction Base 150ml

Commenting on the awards, Megan Cassidy Commercial Director at Zahra said:  “Given the current climate, parents’ purchasing decisions are more important and more rigorously researched than ever. We know from our research how important awards

are to parents trying to discern the very best product for their baby, and that’s why we’re so proud to host the only independently verified parenting product awards in the country. We’ve got three layers of credibility built into these awards; our research partner Kantar, our panel of experts, and of course – the parents themselves.”

Ailis Hickey, Research Director at Kantar, added: “We are proud to partner with Zahra once again to manage the research that ultimately crowns the winners of the NPPAs. Put simply, these awards are all about connecting parents with the best products on the market. This year was our biggest year yet, with over 3,000 parents evaluating over 200 products/ services.

“Because the awards are independently tested, with no brand sponsorship or linkage, brands can be assured that every product that enters is on a level playing field – and when parents see the NPPA award label in-store, on a pack, or in the media they know the product comes highly endorsed by those they trust the most, other parents”

To find out more information on the NPPAs or view a full list of winners visit:  www.nppa.ie

Sensational cleaning

Milton scooped two accolades in the National Parenting Awards with their Antibacterial Surface Spray and their Antibacterial Surface Wipes.

Plant-based Milton Antibacterial Surface Spray offers a greener alternative to parents looking for non-toxic products to clean and disinfect their home. Formulated without petrol derivatives or chemical additives, the spray actively combats bacteria, fungi, coronavirus and the H1N1 flu virus.

The alcohol and bleach-free formula cleans, disinfects and freshens all surfaces - including kitchen worktops, potties, high chairs, fridges and baby’s changing mat, leaving a lovely fresh mint fragrance. The 3-in-1 antibacterial spray kills 99.9% of germs including bacteria and fungi.

Made of 100% plant based viscose and lyocell, the Milton Antibacterial Surface Wipes are compostable, and biodegradable, degrading very quickly. The new ‘green’ Milton Wipes are totally rinse free and food safe, this means parents can use it to wipe clean soothers, teats, teething rings, plates and cutlery without worrying about the need to rinse afterwards. Ideal for travel and quick clean ups at home or on the move with baby.

They can be used on highchairs, toys, changing mats. Handy when you’re on the go, using public transport and restaurant toilets. Milton Wipes kill 99.9% of germs, including bacterial and fungi.  The wipes can also be used on adults’ hands and on children’s hands, from three years old.

www.milton-tm.com

Chicco’s Next2Me proves magic!

The Next2Me Magic includes a number of exciting and unique features. Chicco’s Next2Me Magic secured ‘Best Cot/Co Sleeper’ in the National Parenting Awards. The updated stylish design offers maximum comfort for both mother and baby, and the sliding side panel makes it even easier for parents to reach their little one during the night. As Chicco’s most innovative side sleeping crib yet, the Next2Me Magic also includes a new rocking mechanism that can be operated in free standing mode by the touch of a button, and can be easily moved thanks to the four swivelling wheels. Supplied with a 100% anti-transparent mattress cover, the Next2Me Magic is designed with zippers on the soft outer cover to make removal and cleaning easier than ever before.

www.chicco.co.uk

Tourist gains great recognition

Scooping ‘best lightweight stroller’ at the National Parenting Product Awards is the tourist from Joie Signature.

Compact and lightweight, tourist cleverly combines carry cot, infant carrier and forwardfacing seat, all in one sweet ride, giving you a stylish multi tasker that has been carefully crafted to roll smoothly from baby to big kid. Little one can snooze on the go with a recline you can customise while the adjustable leg rest and cushy calf support are ideal for relaxing on the roll. Wriggly toddlers are easy to secure with the clever autoclick magnetic clasps that have you ready to ride in a jiff.

www.joiebaby.com

Best in class for Maxi-Cosi

Part of the best-selling 360 Family, the Pebble 360, won ‘Best Infant Carrier Car Seat’ and can be used from birth up to approx. 15 months and smoothly rotates 360˚ on the FamilyFix 360 base (sold separately) using only one hand. The FamilyFix 360 base is equipped with ISOFIX connectors and a support leg to provide the safest, easiest, and quickest way of installing the car seat.

Thanks to the easy-in harness parents can get babies in and out quick and hassle-free, and the super-comfy Baby-hugg inlay keeps them snug at all times. To ensure baby’s safety and comfort, the Maxi-Cosi Pebble 360 has ClimaFlow to help regulate baby’s temperature and G-CELL Side Impact Technology to keep baby protected from the forces of a side-on collision.

www.maxi-cosi.com

Be a rockstar with Cybex

CYBEX and German musician Alec Völkel launch a new exclusive fashion collaboration called Rockstar inspired by the birth of his daughter Rosenrot Malou.

The collection evolves CYBEX ́s already extensive experience in merging the juvenile world with the highest fashion and music industry personas, following previous collaborations with DJ Khaled, Jeremy Scott and Karolina Kurkova.

Epitomizing Alec ́s passion, energy and love for his family, the collection is created to mirror his lifestyle as a musician thanks to a number of key design elements tying into his classic rock’n’roll spirit.

Among these: the vibrant black and red leopard print and an array of special accessories such as patches, gold pins and punk-rock chains which have been seamlessly integrated in the design.

The Rockstar collection will be featured on CYBEX’s iconic Platinum PRIAM and MIOS strollers and infant CLOUD Z2 i-SIZE car seat, as well as on the FOOTMUFF accessory, thereby incorporating CYBEX’s vision of promoting ever-changing exciting designs while always having the highest standards of safety and functionality. www.cybex-online.com

New My BabiieMB240 Pushchairs

My Babiie have launched a new pushchair model with the style conscious parent in mind, their MB240, in 3 striking fashions; Duck Egg Blue, Nude and a Royal Rouge.

These stylish pushchairs have a large 3 position extendable canopy with a ventilation window, a height adjustable push handle and a simple to use one-handed recline mechanism. The seat unit can be both parent and world facing and reclines fully making them suitable from birth. Once folded, these pushchairs are compact and lightweight making transporting and storing a breeze.

For sales enquiries please contact the below. hello@mybabiie.com

CuddleCo introduce new furniture ranges

Rafi is one of CuddleCo’s eleven new furniture ranges they’ll be launching exclusively at Harrogate.

It has a bold, modern design that is complimented with subtle linear detailing and soft, tactile faux leather handles. Rafi pairs warm oak tones with a smooth painted finish to create a bang-ontrend furniture range.

As well as the classic nursery furniture pieces like a cot bed, dresser changer and wardrobe, the Rafi furniture range also includes a bookcase and shelf for additional nursery storage. Rafi is available in two stylish colourways for the nursery, black oak and white oak. sales@cuddleco.co.uk

Online4Baby

Retail matters

This month Online4Baby’s Managing Director Christy Foster and Senior Buyer Jenny Brooks takes a view on Kind + Jugend this year having visited the show in September.

The Online4Baby buying team recently attended Kind + Jugend International trade fair in Cologne from the 8th to the 10th September. Managing Director Christy Foster and Senior Buyer Jenny Brooks reflect on what they saw and look ahead to Harrogate International Nursery Fair coming up in October.

Christy observed that although not on the scale it used to be, attending the Cologne International Show for the first time post-Covid was a fantastic occasion. It was especially beneficial to meet with

brands in person, something we’ve not been able to do for a while. The team enjoyed seeing new products in the flesh and found it gave an insightful look into what we can expect from the upcoming Harrogate International Show.

A trend that Jenny noted was a move towards more contemporary styling in the nursery. The team noticed an increased use of feature wood paneling, darker tones, and monochrome colour schemes. They felt it reflected broader home interior trends where we’re also seeing a high use of wood paneling and Scandi styling through living room furniture. It’s a design we’re confident will transition into the nursery over the next few years.

Another highlight of Kind + Jugend in Cologne was attending presentations at the Trend Forum, including 2023 baby and kids design trends and insights into the European baby care market since Covid. Additionally, the key highlight for any event is being able to see products in front of you, get out of the office, and even let our hair down after a busy few months.

Looking ahead to the Harrogate International Nursery Fair, Jenny notes that she’s looking forward to seeing how product innovation has stepped forwards compared to last years’ event. The team are now in the process of booking meetings with brands and look forward to catching up with our valued partners in person.

A trend that Jenny noted was a move towards more contemporary styling in the nursery.

Kind + Jugend impresses the industry

High number of foreign visitors, dynamic business, satisfied exhibitors: Kind + Jugend from 8 to 10 September 2022 was a successful trade fair experience in all respects.

With an impressive number of around 500 exhibitors from 38 countries, from top players through to newcomers, the trade fair offered a comprehensive overview of the industry again this year. Around 10,000 trade visitors from 103 countries attended, 75 percent of whom came from abroad. They showed a high interest in new and existing products from all exhibition segments and ensured good order books and high hopes for a good post-fair business.

“This on-site edition of Kind + Jugend with such high-quality encounters, has impressively demonstrated that the industry and trade need and intensively use the marketing tool, trade fairs, more than ever,” commented Oliver Frese, Chief Operating Officer of Koelnmesse GmbH. “The first event after the RE-START edition has already accentuated this. This was an important step in returning to the old strength of Kind + Jugend,” Frese added.

Alongside the excellent visitor num bers, the trade fair’s international attendance was particularly impressive – over 75 percent of the visitors came from abroad. The majority of the visitors travelled to the trade fair from all countries of Europe.

A high number of buyers from Turkey also attended Kind + Jugend in Cologne. Furthermore, a large number of visitors attended from North America and Australia, as well as from the Near and

Middle East, particularly from Israel and the United Arab Emirates. Many visitors also travelled to Cologne from Korea, India and Japan as well as from other Asiatic countries.

The exhibitors unanimously praised the high degree of decision-making competence of the visitors. They came from the international wholesale and retail trade, from the online trade, from drugstores and furniture stores, from purchasing associations as well as from the import trade.

This year, the exhibitors came from all areas of the baby and toddler outfitting sector and included products from the segments of strollers, child seats and carriers, children’s furniture and room furnishings, safety and monitoring, fashion and streetwear for babies and pregnant mothers, toys for kids and, of course, care and nutrition. 85 percent of the exhibitors came from abroad.

Along with numerous leading manufacturers and brands, many small and medium-sized suppliers as well as young companies and start-ups were represented at Kind + Jugend. The majority of the exhibitors came from European countries and Turkey. However, companies from China, India, Israel, Canada, Korea, Pakistan, Taiwan, Thailand, Singapore and the USA were also represented at this year’s trade fair.

Team Clippasafe: From left: Heidi Grier, Sue Ellis, Roger Cheetham, Roger Scott

UPPAbaby: Richard Bamforth

TFK: Henrik Lieberg

Top decision-making competence of visitors underlines the significance of the international trading platform Kind + Jugend and sets a clear business signal.

Innovation Award: Winners 2022

At the start of Kind + Jugend, Koelnmesse Managing Director Oliver Frese, handed out the coveted Innovation Awards to the winners.

For the first time, in addition to the previously known categories corresponding to the exhibition focal points of the fair, the theme of sustainability was now also represented. “World of Sustainability” gives special visibility to sustainable products and thus to an important concern of the industry.

The jury, consisting of international trade journalists, safety and industry experts, selected 24 nominated products from 80 submitted proposals. Nine companies were ultimately able to receive an Innovation Award.

The 2022 winners were:

World of Kids care

Mininor Potty: Training potty with backrest. The potty has a lid that can be used as a step stool.The potty has a non-slip soft material on the bottom and on the lid. The hard plastic parts have an antibacterial function that kills 99.9% of common bacteria such as E. Coli. The tray inside can be removed for easy cleaning.

World of Kids Furniture

Nino – modular Möbel: nino is a range of multifunctional wooden furniture designed to change its role depending on the needs of the user. They are designed to stimulate the imagination of the child and at the same time look modern and simple. You can easily build a chest of drawers, a table, a nightstand, and taken separately, they are perfect as stools for children and adults.

World of Kids Safety at Home

Motorola PIP1610 HD Connect: Smart video baby monitor with 5” HD screen. The baby camera can be mounted on the wall with the included bracket for a better view of the baby. The camera can be controlled remotely (left/right; up/down) via the battery-powered parent screen or app.

Live view from the parent unit or via the Motorola Nursery app, which offers free 24-hour event monitoring. Room temperature monitoring with high and low alarms. Infrared night vision and feeding timer. Digital zoom. Dual visual LED sound indicator.

Two-way talk. Lullabies, nature sounds, stories and your own recordings can be played on the baby camera.

World of Kids Textiles

On the go: The On the Go pillow is your companion as a mother-to-be, from the beginning of pregnancy until the birth of your baby, for breastfeeding or relaxing.

Thanks to its shape and filling, your back pain and muscles in the back will be relieved. It Restores the natural position of the spine when sitting or lying down.

World of Kids Toys

BAVVIC - Creative Building Blocks: The BAVVIC creative building blocks were designed by an architect. They consist of geometrical wooden elements that are stuck together with the help of sensory silicone connections and are thus designed for open-ended building. BAVVIC, the new toy that carries attributes of a STEAM (Science, Technology, Engineering, Arts and Mat) toy and aids in developing interest in education, through geometrical shapes and abstract forms. BAVVIC are gender-neutral and suitable for all ages, especially children with sensory disorders. Halle 10.1 | Stand I056

World of Moving Kids & Travelling Kids

Accessories

Stroll & Connect Bladeless Stroller Fan: Keeping baby cool is a breeze! This fan without blades attaches securely to the stroller with the included universal hub, is suitable for little fingers and is easy to adjust to different angles.The rechargeable fan has three speed settings and runs for up to six hours, so it can be used on the go.

World of Moving Kids

The Jiffle wagon: The innovation is the integrated trolley, integrated board and integrated large storage space. It is a high quality, very well designed stroller made for people who like to do more.

World of Travelling Kids

Turai360 SL Klimax: The Turai360 SL Klimax (ECE R129/03, 40-105 cm) impresses with a real innovation: The child seat provides pleasant ventilation on hot summer days - that is, the warm air is dissipated - and in winter for a comfortably warm seat feeling. The system is activated by an integrated sensor that responds to pressure as soon as a child is seated in the seat; it is operated via the power supply in the car. A practical feature is that the system is automatically regulated while the car is in motion. As soon as a temperature below 5° C or above 30° C is measured in the seat body, ventilation or heating takes place. In addition to Isofix and stand attachment, the Turai360 SL Klimax grows with the little passengers. 360° rotation for easy access.

World of Sustainability

KIDFIX i-SIZE: The KIDFIX i-SIZE is the first climateneutral car seat from Britax Römer and will be available from October 2022. Sustainability played a central role in the development of the KIDFIX i-SIZE. Less material, sustainable packaging, local suppliers and Made in Germany make the KIDFIX i-SIZE one of the most sustainable products on the market. KIDFIX i-SIZE is the flagship product of GREEN SENSE, Britax Römer’s first sustainable collection.

Turai360 SL Klimax

Fuss-free mealtimes with Graco

The Graco Swift Fold Highchair gives parents that are bust weaning little ones, one less thing to worry about.  It delivers exactly what it promises: it’s the easiest highchair parents will ever fold.

The innovative one-hand fold motion, easy-clean and slim, compact design will make this a recognised home hero. It requires no assembly, arriving ready to use straight out the box meaning you’ll be good-togo in a flash. Suitable from 6 months to maximum weight of 15kg, the nine adjustable height positions, three recline positions and five-point harness means the seat can grow with your child from an infant up to “big kid” age.

This highchair hero measures only 19cm by 81cm when folded down allowing you to quickly reclaim kitchen space between mealtimes, and the two front wheels make for easy manoeuvring around the home. If that’s not enough, cleaning is a breeze thanks to the one-hand removable tray, wipe-clean seat pad and removable harness covers, all helping to keep things hygienic.

www.gracobaby.com

Perfect for little hands

Bibado’s Dippit is the first baby utensil to offer a two-handed approach to feeding, designed to support the first stages of independent weaning in a way that feels intuitive and natural for little ones.

The textured dipper end is perfect for trying new tastes and taking in small amounts of sauces and pureed foods. Then when they’re ready for more, kids can flip the Dippit to scoop up larger portions with the spoon! The chewable dipper is also perfect for soothing sore gums while little one is teething. The Dippit features an innovative ergonomic shape, which allows babies to develop their fine and gross motor skills. Self feeding will also help improve their hand-eye coordination, as well as their confidence! Bibado products are available to buy at Baby Brands Direct, one of the UK’s leading baby product wholesalers. sales@babybrandsdirect.co.uk www.babybrandsdirect.co.uk

High and low for weaning

Already proving to be popular with parents, the Red Kite Feed Me Lolo high low highchair is the ultimate solution to feeding and weaning young children.

Presented in tones of white and grey to suit all modern home schemes, the Feed Me Lolo is suitable from birth with a full lie back seat recline to support sleepy babies.

6 seat height adjustable positions gives options for independent feeding to low dining or freestanding feeding.

The seat unit is a softly padded contoured PU leatherette finish for extra comfort and allows to be wiped down easily after meal times.

Includes a removeable 2 layer feeding inset tray which can be washed after use and is invaluable for helping baby whilst weaning onto different foods and encouraging baby led feeding habits. The tray can be handily stored at the rear of the frame when not in use.

The Feed Me Lolo is easy to fold can stand independently to store when not in use.

Come and look for yourself to check out the quality of this amazing highchair at the Harrogate Fair.

Hall M, stand 19.

www.redkitebaby.com

Weaning Made Easy

The Lambda 3 Highchair helps to teach healthy eating habits from an early age.

Having a safe and comfortable highchair is the easiest way to teach babies to sit down while eating, and the easiest way to do this is during the weaning process. The Lambda 3 is a stylish weaning essential and has a feeding tray with a removable plastic cover, making cleaning up any accidental spills easy.

The feeding tray can be collapsed to the back of the highchair. The clever design means the chair grows with baby, including a footrest and seat that are easily adjustable in height without any screws.

sales@cuddleco.co.uk

Check out these solutions that aid parenting on a successful path for weaning, all of which are available to order now.

Robert Anslow Managing Director

BPA notice board

Concept & Innovation Awards

After much deliberation by expert judges, the three finalists of the Concept & Innovation Awards were announced in September and these exciting new product ideas can be viewed first hand at the show on Stands B32 to B34. These are:

Grzegorz Krynicki with KneeGuardsKids – a footrest for children carried in car seats, which is attached to the car and not the car seat; Jennifer Lake with BUG Grip – a clamping device to create a double buggy, or connect to a scooter, trolly or similar with a quick twist and click and Katherine Paterson with Karecot – a soft-sided, breathable, washable cot bed with a unique drop-side mechanism.

If your company is a member of the Baby Products Association and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.

Once again, these prestigious awards are sponsored by law firm 3Volution and the winner – who will be announced at the show – will receive a prize of free legal advice to help get their product to market.

Join the Association

Ever wondered how joining your industry trade association can help your business? Come along and meet the team to chat about how we can help.

“Cosatto has been a member of the Baby Products Association for many years and in the past, I also served on its Executive Committee. The Association quietly, but confidently represents the UK nursery industry around the globe when required, robustly fights our corner on standards and other important issues. There have been times in the past where its actions and interventions have been a massive benefit to the whole industry and I am sure the Association will be called on to do so again. Being a member gives Cosatto the security and back-up that is essential in today’s complex and fast-moving world.” Andrew Kluge, Cosatto

Baby and Nursery Trade Awards

Once again, the Association is proud to present its annual industry awards at Harrogate. These are much coveted by exhibitors at the show, as the judges are all industry experts and base their results on products which they feel are the ‘must see’ lines to check out at the show. When judging, they take into consideration a number of criteria including quality, value for money and market need.

The awards, sponsored by Nursery Today, will be judged on the first day of the show and exhibitors with shortlisted and winning products presented with certificates on their stands. These are a great indication for retailers and buyers to pop by and take a look at these products for themselves.

Member services – visit our stand for free advice

The Baby Products Association has partnered with a number of service providers which offer free or reduced cost services to its members. Visitors to Harrogate International Nursery Fair are welcome to visit the stand for the duration of the show to seek information from representatives about the following:

Law firm 3Volution (sponsor of the Concept & Innovation Awards) are experts in Intellectual Property.

A representative from the company will be on the Association’s stand to answer any questions you may have about protecting your products including copyright, trade marks and patents.

The Baby Products Association has partnered with Nottinghamshire Trading Standards to provide an Assured Advice Scheme, which means that companies can receive advice about their products’ safety, for example; whether it meets the requirements of the relevant safety standard with an interpretation of these if required provided by the Nottingham division and which will be upheld by Trading Standards departments in England and Wales, and gives a firm grounds for defence in court.

Rachael Binny will be available on the stand on Monday 17th October.

The Quest Telephone advice line and website is completely FREE of charge for Baby Products Association members. Visit www. questcover.com for more information. Four areas of business support for your protection and peace of mind - all included in your membership fee! Visit the stand to speak to Steve Charles on Monday 17th October.

Insurance is a specialist area; regulated by the Financial Conduct Authority in the UK. The Baby Products Association is not permitted to give you advice on insurance, nor recommend insurers. However, Finch Group (part of Ethos Broking) has put together a comprehensive package of insurance covers, specifically designed for this association. David Le Brocq will be

The Baby Products Association’s team is excited to be attending Harrogate International Nursery Fair in October and has some great reasons to visit its stand at the show – B31.