4 minute read

LAV

Next Article
Top Drawer

Top Drawer

LAV partners with Disney

LAV has signed a two-year licensing agreement with Disney to produce an assortment of branded glassware in several export territories.

Disney licensed products such as glasses, jars, cups and carafes will be offered for sale in countries such as France, Germany, Greece, Italy, Japan, Jordan and Egypt.

Having signed a two-year license, LAV will produce products with characters from the likes of Frozen, Disney Princess, Mickey Mouse and Winnie the Pooh. The glassware will be exported to many countries including; Africa, the Baltics and Scandinavia, France, Benelux, Germany, Greece, Iberia, Israel, Italy, Japan, the Middle East, Russia, the United Kingdom etc. Within the framework of the agreement, LAV obtained a license for the production of porcelain, steel and plastic products, as well as glass products, and will offer Disney licensed products in these categories in the future.

News from LAV

The LAV team has been working tirelessly over the past number of months bringing their onpoint collections to buyers. From the NRAs to The Inspired Home Show, and an exciting new collaboration with Disney, the company has a lot to talk about...

Inspired buying in Chicago

LAV attended The Inspired Home Show in Chicago in March. Regarded as one of the major fairs in the home and household goods industry, The Inspired Home Show hosted prestigious brands from more than 130 countries. LAV launched its four latest collections at the fair: Alluring Darks, Primitive Aesthetics, Quiet Luxury, and Soft Metals.

Tuğrul Baran, LAV’s general manager explained he was proud to represent Turkey at the world-famous fair. “We were really excited to see our long-distance business partners from many parts of the world at this fair, which was crucial for us, and we were also thrilled by the overwhelming interest our products and collections received. “We had fruitful meetings It was a satisfying experience with Walmart, Crate & for us. The Inspired Home Show, which attracted big brands and Barrel and Wayfair, among participants from all over the other major retailers” world, particularly from the United States and South America, was very enjoyable and fulfilling for us. We had fruitful meetings with Walmart, Crate & Barrel and Wayfair, among other major retailers. We are thrilled to be a part of The Inspired Home Show, which provides us with an excellent opportunity to strengthen our relationships with our business partners while also promoting our new collections and products. Our 2022 collection with its unique designs and elegance, which we promoted during the fair, as well as our new products, striking with their vibrant patterns, received a lot of positive feedback.”

Alluring Darks

The colour palette for Alluring Darks is dramatic and theatrical. Darks are key to this palette, working together or offsetting rich jewel tones. The romance of the Baroque and Victorian era comes to life with ghostly designs. LAV used ombré and dipped effects on glassware to have an ethereal lightness. They offer consumers an escape with fantastical floral themes and emphasised upcycled materials with the help of terrazzo like patterns. A touch of gold is added to make the concept more luxurious. Quiet Luxury

Quiet luxury focuses on simple forms and timeless styles for a minimalist aesthetic. Timeless retro direction creates classic designs that are versatile enough to work in any interior.

The whimsical industrial direction continues with styles that take on an even softer point-of-view. In this collection we offer retro appeal through curved forms, clean lines, taking inspiration from 1970s and 80s design aesthetics.

The role of pigmented, matte finishes will continue to be important. Colours are soft and muted, varying from beige, grey to pigmented retro shades with flashes of gold to give a simple touch of luxury. Primitive Aesthetics

The Primitive Aesthetics concept is grounded by earthy and primitive references such as soil and rocks, and the changing states of nature. Rounded forms and shapes have a more handcrafted look and offer a cave-like feeling to create accessories that celebrate prehistoric wisdom and craft.

Hand-drawn irregular forms and imperfect shapes with blocks of colour and lines are used to capture the beauty of heritage patterns and indigenous mark-making. LAV offer a fresh spin on global folk patterns with earthy tones, natural colour palette. Soft Metals

The Soft Metals concept experiments with digitised finishes and intricate details to upgrade basic table settings. Organic textures with metallic foils emphasises the overall grain appearance that has an unexpected high-end digital-look. Fresh pastel colour tints are used with speckled and diffused metal effects to create a calming pixelated look.

Mathematically precise simple forms emphasise the industrial aesthetic of this story. Fine lines and textures are elevated with futuristic high-shine to create optical illusions of dimension, embellishing your dining tables in a playful but chic way.

Alluring Darks

Quiet Luxury

Primitive Aesthetics

Soft Metals

LAV attends NRAS for first time

LAV exhibited at the National Restaurant Association Show (NRAS) for the first time recently. The Chicago-based fair ran from 21 to 24 May and LAV’s distinctive products proved hugely popular.

During the fair, special cocktails were prepared by mixologist Bülent Sefer, one of the most successful bartenders in Turkey. Having made an assertive entry into the US market when its showroom opened in 41 Madison two years ago, LAV better understands the needs of American consumers with special collections for them. LAV continues to invest in the American market.

This article is from: