Product Focus Alessi Focus
Values celebrations continue Alessi’s centenary celebrations continue with the release of the products chosen to represent the values Hybridisation and Research Lab within the Alessi 100 Values Collection. The values depicted are important to the company’s history while it also looks ahead to the future. Hybridisation Hybridisation is the fifth value selected to celebrate, in September, the Alessi's Centenary within the Alessi 100 Values Collection - a special tribute to the values that has defined the identity and practice of "The Dream Factory". To represent this hybridisation value – an expression of the multidisciplinary creativity underlying many of the projects that led the company to its global renown – are two iconic pieces by Alessandro Mendini, architect, artist, designer and theorist of international standing: the Anna G. and Alessandro M. corkscrews, which in their new centenary edition, come dressed up in the dreamy Galla Placidia decor. As Alberto Alessi says “hybridisation is a fundamental part of the design practice of Alessandro Mendini, who has always loved to open his world of design to the influence of other fields. In the case of ‘Anna G.’ and ‘Alessandro M.’, which over time have sported multiple changes of clothes, this special version, once again hybridises the world of ‘cultured.’ design with the exaggerated decorative stance of fashion. Mendini’s design Galla Placidia (1984), after a range of applications in the world of architecture and furnishings, adds new lustre to the appearance of these two noted ‘design portraits’.” The attraction of the lights, colours and mosaic vaults of the small mausoleum in Ravenna dedicated to the Roman empress Galla Placidia has inspired Alessandro Mendini to create
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an iridescent play of shapes and colours, striking for the rigour of its geometries in contrast to its vivid and dreamy hues. An unprecedented application, in which the precious dress enhances the soft and delicate design of the two iconic corkscrews. The bold pink, blue, yellow and orange hues on the new decor contrast with the monochromatic facial representations of the two corkscrews. Fun yet functional, the Anna G. and Alessandro M. corkscrews perfectly combine artistry with practicality and continue the iconic traditions that Alessi is known for.
The Alessi 100 Values Collection is the special centenary initiative that speaks about the founding values of the company’s design excellence. Twelve values, twelve months, twelve unpublished projects with deep-running roots. Objects that were never realized, research samples, new versions of signature classics.
