LICENSING
NEWS
Haribo goes for gold
Licensing Expo Virtual agenda revealed Licensing Expo Virtual, in partnership with industry trade association Licensing International, has announced the agenda for the event’s 2021 edition taking place August 24-26 in a virtual format. Celebrating 40 years of connecting IP owners with retailers, manufacturers, and licensees, Licensing Expo Virtual’s educational agenda has been strategically designed to fuel the $292.8 billion global licensing industry. Retailers can take advantage of Retail Education & Ask Me Anything Sessions: Licensing Expo Virtual will offer Retail Clinics comprising tailored educational sessions provided free of charge for all retailers. “Our intention with Retail Clinics is to ease the challenge of keeping up with and understanding
key trends, helping retailers meet a range of licensing experts and gain the inspiration required to introduce licensing into retailers’ strategy,” explained Anna Knight, vice president of licensing, Informa Markets. This year’s event features the return of Licensing U, produced by Licensing International, the US market debut of License This!, and an opening keynote address from senior executives at Warner Bros. Consumer Products, plus the launch of Digital Brand Roadshows, Retail Clinics, Sustainability Clinics produced in partnership with Products of Change, along with GLG educational content. Visitor registration is open and free of charge. For more details head to www. licensingexpo.com
Ahead of the Haribo Goldbear’s 100th anniversary in 2022, the confectionery brand is rolling out a colourful suite of toys, apparel, footwear and homeware in 2021. Jakks Pacific has entered into a multiyear, global toy licensing deal with the Haribo Group to create a toy line based on its candy products. Jakks has secured rights in the North America and EMEA territories to manufacture, market and distribute collectables and activities, set to launch this month. “We are thrilled to partner with Haribo in bringing to life a truly sweet line of toys and collectables that will appeal to collectors and Haribo fans of all ages. The line features consumers’ favorite product pieces from the signature Goldbears to Twinsnakes, Happy-cola and more,” said Jill Nordquist, SVP marketing, Jakks Pacific. The first release of Jakks Pacific Haribo product will be available at retail in time for Christmas.
Danger Mouse is 40 years old! Crikey Chief! The world’s greatest secret agent, Danger Mouse, is celebrating his 40th anniversary this September, and Boat Rocker Studios (a division of global entertainment company Boat Rocker Media) is gearing up with new UK and US licensees and a range of special 40th anniversary merchandise to mark the occasion. Kate Schlomann, EVP brand management and content marketing, Boat Rocker Studios said: “Danger Mouse is the world’s greatest secret agent and one of TV’s most iconic animations, packed with action, comedy and drama. The show has achieved incredible global success in both its original incarnation and its thrilling reboot.’’ Funko has signed a worldwide deal to produce a new range of Danger Mouse Classic collectables, including its trademark Pop! stylized vinyl figures and the Vinyl Soda! figures of the heroes and villains from the series, including a limited edition Evil Danger Mouse chase figure. Smiffys will continue to offer their dress-up costumes for both adults and kids. Other products will include a new range of T-shirts and clothing, knitwear, pyjamas, tote bags, mugs, art prints, metal signs, lunchboxes, enamel pins and door mats from Truffle Shuffle, and apparel and accessories from Bioworld.
AUGUST 2021
Zimpli Kids joins the
Paw Patrol
Over the past couple of months, Zimpli Kids has been busy behind the scenes creating exciting new products including the all-new licensed Paw Patrol range. Kids can do their own search & rescue in the gooey Gelli Baff and become part of the Paw Patrol team! perfect for little ones who are obsessed with the furry franchise. 131
