Toys n Playthings February 2014 by Lema Publishing

toysnplaythings.co.uk

Helping everyone sell more

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Unmistakable brands. Unforgettable toys.

Independently audited ABC circulation of 5,195 1 July 2012 to 30 June 2013

Anything is possible

fashions fade, style is eternal. YVES SAINT LAURENT (FASHION DESIGNER)

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A twist in the tale.

Destiny is not a matter of chance. It’s a matter of choice. WILLIAM JENNINGS BRYAN (POLITICIAN)

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CONTENTS Regulars 14 ary 20 Febru No.5 3 Vol. 3

TEAM TnP Group Editor Mirella Cestaro mirella@lemapublishing.co.uk

Editor Mairead Wilmot mairead@lemapublishing.co.uk

Writer Rhys Thomas rhys@lemapublishing.co.uk

Group Advertisement Manager Ryan Horwood ryan@lemapublishing.co.uk

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Leader with Mirella Cestaro News - what’s the latest? Quick Coffee Break with Amy Allbon Bandai Sales Manager Media Charts – the latest kids’ TV viewing ﬁgures and toy TV advertising spend 20 Movie news – the latest update from Hollywood 22 People and Media news – looking at the movers and the shakers and the hottest cross-platform info 24 Exhibition news - the latest on the global fairs and shows 28 Toy Talk – the retailers have their say 40 What’s new – new products that you need to get your hands on 222 Trade Talk – we give suppliers the chance to talk business 223 Licensing News – the hottest news from the toy licensing industry 226 Step Back In Time - a slice of history from the toy industry’s longest running trade magazine

Features 46

Advertisement Manager Julian Richings julian@lemapublishing.co.uk

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The Fairest of them all – Your deﬁnitive guide to the London Toy Fair including maps, exhibitor list and a comprehensive and extensive preview of who is showing what and where to ﬁnd them at Olympia New for 2014 – Find out what toys are big news in 2014 for some suppliers and manufacturers

Publisher Mark Naish mark@lemapublishing.co.uk

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Production Director Paul Naish paul@lemapublishing.co.uk

Managing Director Malcolm Naish malcolm@lemapublishing.co.uk

Circulation Manager Robert Thomas robert@lemapublishing.co.uk

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CONTENTS 14 ary 20 Febru No.5 3 Vol. 3

At the heart of retail A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 5,195 1 July 2012 to 30 June 2013

Special Report 26

Cover Story – We shine a spotlight on Mattel’s Barbie and what’s happening with the girls! 32 Retail Interview – Tom Folliot, Sainsbury’s Toy Buying Manager chats to Rhys Thomas 36 Epoch making toys Ltd – Graham Brennan and Sally Carnall of Epoch making toys LTD give us the gen on what next for Sylvanian Families 39 Bureau Veritas Technical Column – open your eyes to the acoustic requirements! 42 Family Affair – Judith and Ian Dayus lift the lid on life at Great Gizmos 194 Onwards and upwards – Jonathan Thorpe, MD of John Crane Ltd, talks about the future and continual growth of the brand 204 On the safe side- leading experts in toy safety give us a quarterly update in the TnP Safety Roundtable 206 BigJigs re-imagined – Bigjigs tell TnP about their rebranding 208 That was the year that was – TnP MD and Founder Malcolm Naish looks back at 2013 212 Start spreading the news – get to grips with the New York Toy Fair 214 Spring into 2014 - our show guide to the toys on offer at Spring Fair

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Columnists 21

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Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

The Media Whisperer – Clive Crouch examines women at the top of their game 30 The Independent– the toy trade’s most controversial columnist lets rip 35 Shop Talk - columnist John Ryan gives us the latest lowdown from off the high street 44 NEW! TnP Ambassadors –The Coens and the Ralhans tell you what kids and parents REALLY think about toys and TV 224 Licensing Opinion – LIMA’s Kelvyn Gardner chimes in on licensed goods and sales

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LEADER

A member of the Audit Bureau of Circulation

Independently audited ABC circulation of 5,195 1 July 2012 to 30 June 2013

he smell of the greasepaint, the visiting their roar of the crowd – that’s the stand at Toy Mirella feeling Team TnP get when the Fair too! Earlier Cestaro London Toy Fair is upon us. Rather like this month Team TnP’s Rhys the toys and new brands people are Thomas caught up with Tom exhibiting and selecting, for us too, it Folliot, Toy Buying Manager is show time! We love nothing more for Sainsbury’s to glean a little more about than getting in among the products, where the toy department is aiming for Tom Folliot on the stands, chatting to the suppliers and heading towards in the next year and and manufacturers and of course rubbing shoulders to gain some insights into their buying habits and with the buyers and retailers, all of us angling to ethos. Turn to page 32 and enjoy the read! This get a better look at a new toy, or signing NDAs month we also catch up with our pals at Great and gathering in a closed and secret room. Let’s Gizmos to find out the nitty-gritty on what it feels be honest with ourselves, there are few times more like to work rest and play together. As a successful exhilarating andadrenaline-rushing than London Toy family-run business there must be some challenges Fair! but know you are all working for the common goal is Some years ago we also fantastic! saw an explosion of App Here at TnP we are rather similar to technology and then it Great Gizmos in many ways, in that We love seemed to wane despite we too are a family-run business. Led nothing more than all the hopes and money from the front by our illustrious and getting in among invested in it as a category. much-loved MD and founder of Toys ‘n’ the products, on the Playthings magazine, Malcolm Naish, he However, from what the team and I have seen in the guides Team TnP and the other highlystands, chatting to showrooms, we feel that successful trade magazines we publish, the suppliers and the App toy is making a to create magazines that people love manufacturers and comeback – but not in the and which are at the heart of retail. This same guise and form as it month, Malcolm takes a look at the past of course rubbing had previously. One such year highlights some great stories and shoulders with the example is the Appen by industry buyers and retailers Flair. They had a tremendous titbits. amount of success with Don’t miss this clever product and will out – turn continue to do so well into 2014. Let’s not forget to page 208. And to the triumph Flair has enjoyed with the mega Doc keep abreast of the McStuffins, Ninja Turtles and latest information Trashies. And of course on the all-important when many of us think safety side of toys, Flair, one can’t help but please do read associate it with the iconic Malcolm Horner Sylvanian Families. Epoch of Bureau Veritas’ London Toy Fair making toys Ltd, the UK column on page 39 too! We’d arm of the makers and also like to take a moment to originators of the cute remember Stephen Hughes. woodland creatures, Another true gentleman who will be handling the spent most of his working life in sales in-house for this the toy trade has sadly passed now from now on. We away at the ripe old age of 93. chat to MD Graham Steve Hughes ran his toy shop in Brennan this month Devizes for many years and was and get to the heart a most active member of the Toy of the changes and Retailers Association and was evolution of this its president for some years. In brand. And to discover 1988/9 he received the accolade what else Epoch will be bringing of Toy Trade Personality of the to this firm favourite. There is no Year and treated everybody with denying Sylvanian lives in the kindness and respect. Well, it’s hearts and minds of girls all around goodbye from team TnP until we the world and Graham is confident meet one another at Olympia. that the changes he makes will Remember the only way to keep deepen and broaden the fan base on top of what is happening each even further. Learn more about his day at the Fair is to pick up your plans for Sylvanian and of course copy of the Official London Toy Aquabeads and Charmies by Fair Daily Newspaper published Epoch’s Graham Brennan turning to page 36 – and of course exclusively by TnP!

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NEWS

LEAPFROG EXTEND THEIR REACH WITH NEW ANNOUNCEMENTS Educational entertainment experts LeapFrog made a series of announcements recently. Firstly, a partnership with Moshi Monsters. Moshi Monsters: School of Rox the educational, music game is available now for the LeapPad Ultra and other tablets in the LeapPad family. The new Moshi Monsters partnership will bolster LeapFrog’s diverse range of titles available within the portfolio. With Moshi Monsters worldwide appeal of over 80 million registered users, the new game release is sure to see LeapFrog tap into the demand for the lovable virtual pet monsters. The game is suitable for children aged 5 to 8 years old, and sees players challenged to help the monster band make great music using mathematics challenges to boost the Moshimeter and unlock additional characters for hours of fun, educational learning. Darran Garnham, Chief Business

The Entertainer launches in Dubai The Entertainer, the fastest growing multichannel toy retailer in the UK, opened its first toy shop in Dubai on Wednesday 11 December with an exclusive VIP opening event. In attendance were Gary Grant, founder and managing director of The Entertainer, accompanied by Stuart Grant, buying director and Duncan Grant, multichannel director as well as HM’s Consul General to Dubai, Edward Hobart. They were also joined by Catherine Grant, founder, who opened The Entertainer 32 years ago with her husband Gary. On Thursday 12 December the doors opened to the public for the first time. On Friday 13 December families were invited to a special grand opening event. Popular children’s characters Ben 10, Hello Kitty, Lalaloopsy and Dora the Explorer made special appearances throughout the day. The Entertainer has over 90 stores across the UK and this new store is the brand’s first expansion outside of the UK.As a family run

Development Ofﬁcer, Mind Candy comments, “This is a fantastic partnership with a global educational leader. We’re thrilled to have Moshi Monsters on LeapFrog devices encouraging our fans to learn important skills whilst having fun!” On the partnership with Moshi Monsters Chris Spalding, Senior Vice President and Managing Director EMEA said, “At LeapFrog we pride ourselves on investing in children, aiding their development and improving the core educational skills needed. We are always looking for ways to engage children in learning and we feel the appeal of Moshi Monsters, incorporated

with our educational elements, the game will be a real success this Christmas.” Leapfrog also announced a partnership with Aardman Animations, the British studio famous for popular stop-motion animations Wallace & Gromit and Shaun the Sheep. Wallace & Gromit titles A Grand Day Out and A Close Shave join Shaun the Sheep’s Off the Baa!, Saturday Night Shaun and Shape Up with Shaun in the content library. The latest releases with be available for the LeapPad family of learning tablets, now consisting of LeapPad2, LeapPad Power and LeapPad Ultra. On the partnership Sean Clarke, Head of Aardman Rights and Brand Development added, “We are constantly looking for new platforms for consumers to enjoy our content, and we are very excited about this new opportunity offered by Leapfrog to allow children to watch and enjoy our work on the LeapPad”

Mattel to pay MGA’s $137m legal fees MGA Entertainment, Inc. (MGA) has announced that Federal Judge David O. Carter of the U.S. District Court in Santa Ana issued a ruling denying Mattel’s motion for interpleader. This clears the last obstacle to Mattel’s having to pay MGA Entertainment legal fees of $137 million plus interest. “We are pleased with the order,” said Isaac Larian, CEO of MGA Entertainment, Inc., “And gratiﬁed that Mattel is ﬁnally going to pay MGA for the enormous attorney’s fees it imposed due to its failed attempts to seize ownership of the Bratz.”

Asobi comes head to head with a Dragon! Asobi’s Managing Director, Thierry Bourret, had the great honour of meeting well known businessman and entrepreneur Theo Paphitis. Having been selected as one of Theo’s Small Business Sunday winners earlier this year, Thierry was delighted to be invited to a special event in November to celebrate 2013’s successful tweeters! Every Sunday, small business owners are encouraged to describe their business in just one tweet. Understandably Thierry focused on his passion for creative toys tweeting: “@TheoPaphitis #SBS We distribute toys that inspire growing minds through creative play and engage curious children with stimulating toys.”

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VTech Baby Grows Up Fast! VTech have become the number one manufacturer within the UK infant toy market for the ﬁrst time, holding a market share of 23% and growth of 1.6% (YTD Nov 2013 NPD). This number one position in infant looks certain for the full year of 2013. The Toot-Toot Driver range has shown fantastic performance throughout the year with an impressive growth of 81%. The introduction of new play sets such as the Airport, Train Station and the Construction Site all feature in the Top 10 Infant toys YTD and new additions to the highly collectable brand means this trend looks set to continue into 2014. Along with refreshed packaging for the individual vehicles, VTech are hopeful for further increased growth of single car purchases next year. As the number one manufacturer it is no surprise that the awards have kept rolling in for VTech Baby. In addition to Toot-Toot Drivers being awarded Toy of the Year 2013 in the US, in the UK, gold wins have included Right Start’s ‘Best Toy’ and the Independent ‘Toy Awards’. Dream Toys ’ also positioned Toot-Toot Drivers within the ‘Granny Knows Best’ category 2013. “Becoming number one in the infant category is a landmark for the VTech Baby brand, but there is a lot more exciting growth to come with the product ranges and support plans we have in place for 2014.’ says Clive Richardson, Marketing Director.

It’s a slam-down for GP Flair! GP Flair has announced that it will be the new UK & Ireland distribution partner for a brand new range of WWE construction ﬁgures and playsets. The new collection, manufactured by US toy company The Bridge Direct, is expected in stores late Summer 2014. Designed and manufactured by the Bridge Direct, under the banner “C3” (create, construct and connect) the new collection will include universally compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE Superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons. “We are proud to be working with The Bridge Direct and GP Flair to launch this new chapter for WWE merchandising,” said Casey Collins, Executive Vice President of Consumer Products, WWE. “We have had

FEBRUARY 2014

tremendous success by teaming with The Bridge in the US and have the perfect distribution channel with GP Flair to reach millions of WWE fans in the UK and Ireland. ” Jay Foreman, founder of The Bridge Direct commented further: “Our new C3 WWE construction series will enable fans to re-create epic matches with some of the most popular Superstars in WWE. This will open up a whole new play pattern for the property and a fresh new way for fans to engage with it.” Simon Hedge managing director of GP Flair added: “We are all excited to be adding this new WWE collection to our portfolio. WWE attracts millions of fans that stay loyal to the brand for many years and we believe the construction aisles in all toy retail outlets are more than ready for such a well know addition to their shelves.”

NEW LAUNCHES FOR EPOCH’S SYLVANIAN FAMILIES Sylvanian Families, the collectible range of adorable animal family characters and charming, detailed homes now has additional play value through Connectability. EPOCH making toys Limited is launching Cosy Cottage as the wonderful & perfect starter home to begin a collection. The first floor of the cottage can be removed to extend the ground floor play area which can be filled with furniture to create a cosy home. The set includes the cute Freya Chocolate Rabbit sister, a bed, table & chairs, oven, sink unit and accessories. Once the starter home is filled with figures and furniture, it can be connected to Beachwood Hall for an even larger dwelling by interlocking the homes. Beechwood Hall has two working lights and opens up to reveal five rooms. The unique blend of traditional play, overall feel-good appeal, wholesome family values and memorable characters are loved by parents and children alike. The connectability feature will allow children to customize their very own Sylvanian world by trying out their own building ideas, adding additional play value. The new Nursery and Professional themes, launching in 2014, will expand the Sylvanian world.

HEAD EAST Wilton Bradley is excited to invite buyers to visit their new Hong Kong showroom for their Toyrific, Osprey, Urban Beach and Trail brands in 2014. Wilton Bradley has been trading with many clients with FOB programmes and Direct Containers for a number of years and is confident that the new office and showroom will help to further improve their offering for high volume customers: “Showcasing our branded products which cover many categories at one location in Hong Kong is a definite benefit to buyers who have limited time during their buying trips. With a completely refitted showroom this vibrant, light and spacious facility offers an unprecedented opportunity to buy up to date and well-designed branded product at highly competitive FOB prices; it really is the best of both worlds” commented Ross Bradley, International Sales Manager. “The office also enhances our sourcing capabilities meaning our pricing and quality for both domestic and FOB business will be better than ever,” he adds. Open 7 days a week by appointment, the showroom is based in the popular TST East area of Kowloon.

NEWS

CHICCO’S 12 IN A ROW During 2013, performances do not come much better than the one from Chicco. After twelve months of consecutive growth, Chicco ﬁnished the year over 12% up & outperformed all nursery categories, whilst leaping in just two years from outside the top 75 infant & preschool toy brands to within the top 15. A staggering achievement. Mitch Levene, Artsana UK’s Managing Director says that; “We are delighted with these incredible results. They are driven via investment in our brand & our retail partners who are reaping the mutual rewards from such growth.

AND THE NOMINEES ARE… Nominations were invited from BTHA members’ toy agents and national account managers as well as toy stores who were also invited to selfnominate. Shortlisting was led by a selection of members of the BTHA Council, strategically based toy agents and national account managers from around the UK and some representatives from the toy trade magazines, including TnP MD and Founder, Malcolm Naish. The shortlist is:

Independent Toy Retailer of the Year MIDCO Toymaster Ramsdens Superstore W J Daniel & Co

Specialist Multiple Toy Retailer of the Year (up to 5 stores): Cuthberts Toys Ken Black Toys & Nursery Toy Galaxy

Specialist Multiple Toy Retailer of the Year (up to 30 stores): Kids Stuff Toys SMF Toytown Toy Barnhaus

Specialist Multiple Toy Retailer of the Year (over 30 stores): The Entertainer Smyths Toys Toys R Us

General Multiple Toy Retailer of the Year: Argos ASDA Bentalls (Part of Fenwick Group)

Online Toy Retailer of the Year: Argos The Entertainer Shop Direct The winners of the prestigious Toy Retailer Awards will be announced at the annual Toy Industry Awards held for the ﬁrst time at the Science Museum, South Kensington, London on 21 January 2014.

I am proud of all our team & Corporate Italian HQ colleagues who have jointly & passionately delivered this success.” Mitch continues on an even more positive note when he says; “Even better news is coming! We have been actively recruiting to expand upon our quantity & even further enhance our quality of personnel in the Customer Development function that services our retail partners. More news on this will be announced in the New Year. We have also been working hard behind the scenes for the past couple of years on superb innovation that is just about to enter the market ready to build upon solid foundations”.

Bouncing to good sales Mookie Toys have launch their new TP Toys Bubble Bouncer with fun bubbles, perfect for developing balance and co-ordination skills for children. Due to the massive success of the TP Little Bouncer, Mookie have now added a fun and exciting new innovation to this great product. The fantastic bouncer for children now comes with fun bubbles! Simply bounce on the mat to produce a fountain of bubbles. Stop bouncing and the bubbles stop too! No assembly required - simply slot the folding handle into place and the fun can begin! Perfect to encourage active play with children 12months+. The TP Bubble Bouncer will be available from February 2014.

Argos trials ‘co-buying’ concept Argos has partnered with Buyapowa for a trial run of a new ‘co-buying’ website. This new way for consumers to shop offers discounts that get greater as more people buy products in the promotion. The concept is popular on TV shopping channels such as Price Drop TV, where the slogan is ‘Prices drop as you shop.’ The website is live at buyapowa.com/argos, with a current offering of 29,000 products. Buyers also have have the potential to ‘win’ their selected items by sharing promotion news with friends and followers on Facebook and Twitter. For a full run down of the 10 things you need to know about Argos co-buying, visit www.which.co.uk.

toysnplaythings.co.uk

COFFEE BREAK Hasbro and Cartamundi play their cards right! Hasbro has teamed up with one of the world’s market leaders in playing cards, Cartamundi, on a new line of card games based on some of Hasbro’s best-selling global brands, featuring an enhanced digital experience. Under this long term strategic agreement, Cartamundi is currently developing a wide range of card games based on Hasbro’s core franchise brands, including Transformers, Littlest Petshop, My Little Pony, and well-known iconic family games brands such as Monopoly, Guess Who?, and Cluedo. James Walker, VP Brand Licensing & Publishing EMEAP, says “We’re entering into an incredibly strong partnership with Cartamundi, bringing together our brands with their great innovation and strength in the industry; we’re really going to create something very new and exciting together”

H. Grossman clamps down on fakes H. Grossman Ltd has joined forces with Amazon and Ebay to stamp out counterfeit Rainbow Loom sales. The fakes are marketed using a picture of the legitimate Rainbow Loom. This craft toy which uses rubber bands to create jewellery has been a phenomenal seller in the U.S. with sales approaching 2 million units. Time Magazine recently listed the loom part of it’s ‘Year in Things’. Rainbow Loom was introduced to the UK last month by Glasgow based toy company against a background of heightened interest due to the wall to wall media coverage in the States. Unwitting consumers are being duped by con men who sell on Ebay and Amazon, purporting to sell the legitimate loom and using copied Imagery which shows the authentic loom. They then send the consumer a poor quality fake. Amazon in the States have moved quickly to close down the accounts of the fakers and the UK is following suit. Managing Director Martin Grossman said: “We are working closely with the Trading Standards Ofﬁce and have a specially dedicated team buying sample stock and posing as consumers to ﬂush out the fakers.”

Amy Allbon, Sales Manager at Bandai UK talks to TnP about their hottest properties

What are your three star products for the next few months? The phenomenon that is TAMAGOTCHI is back; Locksies By Harumika, the ﬁrst fashion doll you can actually design and dress yourself; and the Pac is Back, Pacman and the Ghostly Adventures is a new cartoon launching on Disney XD that features the iconic PacMan. What is your absolute favourite product from your current toy lines? Tamagotchi Friends! I have become very maternal towards them, which is a great concern ! What is the company’s most successful product ever? Power Rangers, we have been celebrating their 20th anniversary in 2013 and as a brand it has turned over in excess of £300 million since launch in the UK What has been your biggest surprise in the past year product-wise? Just how Power Rangers keeps on going and going and continues to grow, currently +30% growth YTD. Go go Rangers! Tell us about your working relationship with independent retailers. I’d like to think we have a good working relationship with Independent retailers. As a business their support is invaluable and we are constantly exploring different ways we can drive trafﬁc into their stores. This can be with exclusive items, character visits or exploring different types of POS. What toy would you be nagging your mum for if you were a kid today? I think it would be The Zelfs! I used to be a collector of Trolls back in the day!

MEDIA

CHARTS

What’s on TV? W

elcome to the Global 90000 Media report covering 80000 the TV market place 70000 for January - November 2013 60000 and comparing this period with 50000 January - November 2012. At the 40000 time of going to print the data for 30000 the full year is not available. 20000 10000 We are reporting the viewing 0 data for Boys 4-9 years, Girls 4-9 years and Housewives with Children. As the chart for Boys 4-9 years shows, there have been some Boys 4-9 TVR’s dramatic changes in the viewing 1st Jan -30th Nov 2012 vs 1st Jan- 30th Nov 2013 levels for this target market. For

example Nick Toons has increased 70000 its viewing levels by 60% and the Cartoon Network is up by 50%. 60000 There have, of course, been 50000 some decreases as well. For 40000 example, Nickelodeon and CN Too, 30000 however the Nickelodeon results 20000 are less relevant as it has always 10000 been a girl orientated station. It is important to note that 0 the total viewing levels for this audience are up year on year by 11.4%. The launch of the Disney Channels, now being reported Girls 4-9 TVR’s in the commercial market place 1st Jan -30th Nov 2012 vs 1st Jan- 30th Nov 2013 and new viewers falling into this

demographic, accounts forr the increase. For the Girls 4-9 market, we see even bigger movements in viewing levels. The Company Name TV Expenditure Company Name TV Expenditure Cartoon Network has Hasbro (Uk) Ltd £12,225,918 Hasbro (Uk) Ltd £10,980,003 doubled its viewer’s all Mattel Uk Ltd Mattel Uk Ltd £7,978,759 £7,883,581 be it from a low base, Lego Uk Ltd £4,815,674 Lego Uk Ltd £5,674,997 Flair Leisure Products Ltd £4,766,593 Character Options Ltd £5,666,763 Mga Ent £4,360,304 Flair Leisure Prod Ltd £5,291,424 Character Options Ltd £3,541,407 John Adams Leisure Ltd £4,408,102 Vtech Electronics Ltd £2,548,282 Mga Ent £4,218,622 John Adams Leisure Ltd £2,522,930 Vtech Electronics Ltd £3,514,502 Fisher Price Toys Ltd £2,445,607 Fisher Price Toys Ltd £3,059,195 Spin Master Toys Ltd £2,291,962 Drumond Park Ltd £1,621,754

1st Jan -30th Nov 2012 TV Expenditure

1st Jan - 30 Nov 2013 TV Expenditure

T: 01753 889 630 e: mike@globalmedia.me.uk

toysnplaythings.co.uk

Nick Toons is up by over 50% and CiTVB is also up by over 50%. The overall viewing levels for the Girls 4-9 demographic is dramatically up by 14.3%. Again this is primarily accounted for by the newly reported Disney viewers as well as new viewers within this demographic. The Housewives with Children target market has been very up and down over this period. As the chart shows The Cartoon Network is up by 68% and Cartoonito is down by 32%. The most consistent station for delivering this target market is and has always been ITV Daybreak with little movement in audience levels. We can see that the top three spenders for 2013 so far, are the same as 2012, Hasbro, Mattel and Lego. Interesting to see that there is an increase of some 10% for the Top Ten spenders over this eleven month period. The yearly increase may change dependant on the December ﬁgures. For further information on viewing levels please contact Mike Penfold - mike@globalmedia. me.uk. Tel 01753 889630.

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Housewifes with Children TVR’s 1st Jan -30th Nov 2012 vs 1st Jan- 30th Nov 2013

Non Commercial and Commercial Programming Conversion range ‘All Children’ Demographic Average of multiple transmissions. Period 01 Jan 13 - 30 Nov 13

Commercial Programming Only Conversion range ‘All Children’ Demographic Average of multiple transmissions.§ Period 01 Jan 13 - 30 Nov 13

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CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVBCH CITVBCH CITVCHAN CITVCHAN CITVBCH CITVCHAN CITVBCH CITVCHAN CITVBCH CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVCHAN CITVBCH C5 CITVCHAN C5 CITVBCH C5 C5 CITVCHAN C5 C5 CITVCHAN CITVCHAN C5 C5 C5 C5 C5 C5 C5 CITVCHAN CITVCHAN C5

2.8 2.3 2.3 2.2 2.2 2.2 1.9 1.7 1.6 1.6 1.6 1.5 1.4 1.4 1.4 1.4 1.3 1.2 1.2 1.2 1.2 1.2 1.2 1.1 1.1 1.1 1.0 1.0 1.0 1.0 .9 .9 .9 .9 .9 .9 .8 .8 .8 .8 .8 .8 .8 .8 .8 .8 .8 .8 .8 .8

DANGER MOUSE TOPSY AND TIM KATIE MORAG NINA AND THE NEURONS RIDDLERS BUTTON MOON DEADLY 60 ON A MISSI ROSIE AND JIM OFFICIALLY AMAZING HOW II SOOTY & CO RICKY’S RADICAL REIN THE DUMPING GROUND SCOOBY-DOO! PIRATES JUNIOR BAKE OFF OCTONAUTS - MARIANA THE UGLY DUCKLING OCTONAUTS SPECIAL FUN HOUSE CBBC @ R1’S TEEN AWA DRAGONS: RIDERS OF B HORRIBLE HISTORIES THE BIG BANG SORRY, I’VE GOT NO H HELP! MY SUPPLY TEAC THE LARGE FAMILY CBEEBIES CHRISTMAS P WHAT’S NEW SCOOBY DO GIGGLEBIZ SWASHBUCKLE SPATZ THE STORY OF TRACY B DANI’S CASTLE HORRIBLE HISTORIES: THE HORRIBLE HISTORI OLD JACK’S BOAT HUXLEY PIG SCOOBY-DOO! MYSTERY FINGERTIPS DENNIS THE MENACE AN DRIVER DAN’S SPECIAL GRANDPA IN MY POCKET SAM AND MARK’S BIG F THE SCOOBY DOO SHOW EXTREME SCHOOL PETER RABBIT JEDWARD’S BIG ADVENT MARRYING MUM AND DAD SARAH AND DUCK CHILL OUT SCOOBY DOO

All graphs and information supplied by Global Media Services

DANGER MOUSE RIDDLERS BUTTON MOON ROSIE AND JIM HOW II SOOTY & CO FUN HOUSE THE BIG BANG SPATZ HUXLEY PIG FINGERTIPS FILM: POKEMON 15: KY KNIGHTMARE COUNT DUCKULA POKEMON GALACTIC BAT POKEMON S15: BW RIVA T-BAG ENGIE BENJY POKEMON: SERIES 16A RAGGY DOLLS POKEMON BATTLE DIMEN FRAGGLE ROCK LOONEY TUNES SHORTS POKEMON S15: BW RIVA PUDDLE LANE TEENAGE MUTANT HERO MIKE & ANGELO POKEMON: SERIES 16A POKEMON: BLACK AND W PEPPA PIG WIZADORA ANGELINA BALLERINA INAZUMA 11 TOBY’S TRAVELLING CI MIO MAO HORRID HENRY NODDY IN TOYLAND POWER RANGERS SAMURA VICTORIOUS BABAR AND BADOU LAZYTOWN BEN AND HOLLY’S LITT MILKSHAKE! THE ADVENTURES OF BO BATMAN - THE BOLD AN THE MILKSHAKE SHOWS FIFI AND THE FLOWERT WOOF SUPERGRAN LITTLE LODGERS

MOVIE

NEWS Marvel-ous news

LEGO IS HERE! Deep breaths! The LEGO Movie opens February 7, 2014 and we at TnP – and LEGO – are more than a little bit excited about it. As we’re sure you’re aware, the film is the first-ever full-length theatrical Lego film. We’ve covered the film a lot here in TnP and now that the release is neigh, we feel we should give our readers a little recap on what you can expect. To surmise, an ordinary LEGO minifigure named Emmet is mistaken as being the Master Builder who can save the LEGO universe. With the help of an old mystic named Vitruvius, a tough young lady named Wyldstyle and Batman, Emmet will fight to defeat the evil tyrant Lord Business who is bent on destroying the Lego universe. Goodness, the drama! We can’t wait!

Comic fans will be thrilled (we think!) to hear Marvel has now confirmed that Paul Rudd will play Hank Pym in Edgar Wright’s Ant-Man. The studio released a statement in which they said Rudd (who some will remember as Phoebe Buffay’s piano playing husband in Friends) has always been their first choice to fill the Ant-Man role. “When Edgar came to us with the idea of Paul Rudd we felt a huge sense of relief,”

said producer and Marvel Studios president Kevin Feige. “We knew early on that we had found the right guy. He not only agreed to do it but became as enthusiastic as any actor we’ve ever met with about doing the work. We couldn’t be more excited for our audiences to see what he’s going to do to bring Ant-Man to life.” The ﬁlm is due for release in summer 2015 and we await the licensed good with anticipation.

POSTMAN PAT WILL SOUND LIKE BOYZONE (SORT OF!) The eagerly awaited Postman Pat film can boast a well-known voice star. Boyzone star (although we’re sure he’d rather be known as a solo singer!) Ronan Keating will provide Postman Pat’s singing voice, Character Options have a great Postman Pat range so fans will be able to immerse themselves in all things postal once the movie hits. The 3D film is due to be released in May 2014. Steven Mangan will play Pat’s speaking voice. Other stars billed to voice characters are former Doctor Who lead David Tennant, Harry Potter’s Rupert Grint and Oscar winner Jim Broadbent. The film finds Pat battling with a moral dilemma. He rises to fame after entering a talent contest, and is torn between abandoning his beloved friends and his Cumbrian home town, for the trappings of stardom. Will he be lured away from his adored black and white cat Jess, or will Granny Dryden, Ted Glen and Mrs Goggins remain united with the red haired postie? The animated film will be directed by Mike Disa from a screenplay by Annika Bluhm and Spice World’s Kim Fuller. TnP have seen a sneaky snap shot of the film and we can tell you this much- it’s great!

How to Train Your Dragon coming soon Dreamworks Animation’s How to Train Your Dragon 2 will hit the big screen in July 2014. And fans can’t wait. Spin Master Ltd, of course, has a toy range based on the popular DreamWorks Dragons television series. The sequel picks up five years after the first movie. The Vikings, now with handy dragon-based transport are able to explore far beyond the boundaries of the island of Berk. Star of the show, teenager Hiccup and his dragon Toothless fly far and wide to explore the newly discoverable world. Of course, as always, trouble is brewing for the pair and possibly their Viking homestead too, in the form of a dark force gathering dragons to conquer the world. Hopefully this will match the success of the first film but we’re sure it will!

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MEDIA

OPINION

Do we really need quotas? W

e are surrounded by regulators of various industries all bearing the prefix “Of”, to name but four Ofsted, Ofcom, Ofwat, and Ofgem. Recently, the last two organisations have been high profile both in the media and with the government. From my experience, the offices of Ofcom became a frequent intrusion into the broadcast business of breakfast television. But one thing that I found consistent with Ofcom was the high level of intellectual capital throughout the organisation. Ofcom has a layer above it’s office reporting into The Department of Media Culture and Sport (DCMS) an office more akin to this publication than water or energy. Tessa Jowell was the minister in office at the DCMS when the 2012 Olympics were awarded to London, and is reported to be the Labour candidate to challenge Boris at the next Mayor of London election. Meanwhile, in October last year news of Angela Ahrendts moving from CEO of Burberry to become Senior V.P. at Apple created a headline that read, “Ahrendts is one of the only three females FTSE 100 chief executives”. My humble opinion is that the real headline and debate should have been the following fact, “Burberry lose £770m of its stock value after Ahrendts resigns”. That says a lot more about one of the three women in a FTSE 100 and even more about her ability and worth. There is no “Of” regulator of FTSE 100 gender profiles however that has not stopped the EU moving towards “female quotas”. Last November the European Parliament (EP) voted “overwhelmingly” in favour of a draft law to make the boards of European quoted companies two-fifths female by 2020. The British government has been strongly opposed to this “controversial quotas plan”. Despite that fact Labour MEP for London, Mary Honeyball, said, “This vote represents a great leap forward in our efforts to break through the glass ceiling – a Europe-wide commitment to end the old school tie network and move from boy’s club to boardroom.” Honeyball, a name that will attract attention when representing the interests of women at board level in the EU. Putting to one side the status of “quoted companies” this industry appears to be well represented by women in meaningful roles with responsibilities that meet the Honeyball bar”. I have searched the various sectors that surround this industry; Toys, Games, Public Relations, Publishing, Licensing, Retail, Trade Press, Broadcasting, Animation, Trade Organisations, Media Buying and Research. Trying to extract data to match the Honeyball criteria has proved rather difficult - in fact it has proved

“

impossible. Instead I can only ask you as readers to take a moment and conduct your own straw poll to determine a view on the female profile represented in this industry. Throughout all sectors of this business and its affiliated companies, my own straw poll vision is a very positive account of the talent and ability that in turn is reflected by the roles and decision making responsibilities held by women because its right. After completing the same exercise yourself, I trust there will be no desire to rush off and support Ms Honeyball. However please feel free to contact our Editor Mirella Cestaro who, like many other women, has the experience of breaking “through the glass ceiling”, on merit without the help of Ms Honeyball. The Media Industry presents a high visibility of women in senior roles in both press and television. The BBC has a different structure to that of the commercial networks, however the top programme posts of Controller of BBC1 and Controller of BBC2 are both held by women, Charlotte Moore at BBC1 and at BBC2 Janice Hadlow, and what a good job they do in bringing a great variety TV to our screens. British SKY Broadcasting’s Managing Director of Content is Sophie Turner Laing while Jay Hunt is Channel 4’s chief creative officer. Ms Honeyball could possibly have her support for the Euro Female Quotas derailed by the vote later this year from the Council of Ministers; the 28 member states. The British government is strongly opposed to Honeyball’s controversial plan. The alternative view is that common sense should prevail and that individual EU countries should adopt their own approach rather than it be imposed by Brussels. Underneath any formal regulation, is that not what happens here? Surely the best individual gets the job? Perhaps this is where we could embrace a UK regulator in the shape of an “Of-EU”.

Last November the European Parliament (EP) voted “overwhelmingly” in favour of a draft law to make the boards of European quoted companies two-ﬁfths female by 2020

For the start of a new year, Clive Crouch looks at how the toy and media industries are ahead of the curve when it comes to women at senior levels

”

Clive Crouch www.clivecrouch.com info@clivecrouch.com mobile: 07831 670 453

FEBRUARY 2014

MEDIA

NEWS Read to Infinity! Good news for Disney Infinity fans. With the popularity of its collectable, videogame-compatible toy range, Disney is set to release a standalone Disney Infinity magazine in the UK. Following a deal with Penguin US in the states earlier this year, Egmont have signed in the UK to add the new magazine to its publishing portfolio. The magazine will launch across the UK in February 2014, with content based around the Disney and Pixar characters that star in the game including news about the game, information about new products, character profiles, and hints and tips for Disney Infinity players and fans.

Woolly comes to life in new app Woolly, the hit pre-school character, from the Woolly and Tig TV series, is to come to life in a whole new way thanks to the recent launch of the new Woolly and Tig app. The Woolly and Tig app has been created in the highest possible deﬁnition by the renowned developers, Bionic

and has been launched in the Apple store. The super high quality app that really brings Woolly to life on phones and tablets will be packed with both interactive features for children to enjoy and a scheduler for parents that will encourage children to complete everyday tasks.

Tilly and Friends are really ‘appy The ﬁrst ever Tilly and Friends game app for iOS was launched recently. Games developer Daredevil Development and leading children’s book publisher Walker Books announced the launch of the app in a partnership brokered by digital agency Peahen Games. Featuring the hugely popular characters created by leading children’s author Polly Dunbar, the app allows children to play along with the characters in a fun series of 32 mini games.

FINDING YOU THE BEST FIT FOR YOUR CAREER AMBITIONS, HELPING YOUR BUSINESS CATCH THE BEST TALENT. Call Rowena on 01590 674 212 or email rowena@tinderboxconsultants.co.uk for specialist recruitment in sales and marketing for nursery and toy.

For the latest vacancies and news, follow us @tinderboxjobs

PEOPLE

NEWS VTech Celebrate Long Service Graham Canning and Andrew Barrett became the longest serving VTech UK team members in the UK companys history in December, each knocking up 20 years of continuous service to the No1 Electronic Toy manufacturer. Seven long service gold medals were handed out at celebrations in Abingdon yesterday including 5 years, 10 years and the 20 year awards totalling 80 years service. In light hearted speeches Canning and Barrett reﬂected on the best selling products over the years including Video Painter, First Steps Baby Walker, V.Smile, Kidizoom camera and more recently the Innotab children’s tablet.

Golden Bear appoints new Trade Marketing Manager Golden Bear is pleased to announce the appointment of Kerry Instone who joins the marketing department as Trade Marketing Manager. Kerry brings with her a wealth of experience in the toy industry, following her most recent position as National Account Executive at Megabrands. Kerry will work closely with the National Account Managers in all areas of the business and alongside the Consumer Marketing Manager, Rachel Edge.

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ÂŠ Lem eema maa Publi m Pu ubl shing 2013

Have you got the best partner? Amethyst is the brand leader in UK Toys and Games Logistics Our clients have won Toy of the Year six times in the last decade, can you risk not having the right partner to help deliver this?

For a stress free, multichannel, logistics solution, please contact: Claire Muir cmuir@amethystgroup.co.uk 01580 895600 www.amethystgroup.co.uk

NEWS

A WINNING FORMULA Brand Licensing Europe has announced a new partnership with SMMEX – Sports Merchandise and Marketing Exhibition. This collaboration will bring together two market leading shows and provide new opportunities for attendees to both shows. BLE, which takes place at Olympia in October, is the deﬁnitive event for the European licensing industry and will see over 280 leading brand owners showcase the latest brands, characters and images to over 7,200 retailers, licensees and sales promotion professionals. SMMEX 2014, a truly unique event, will take place on Monday 10 March at Wembley Stadium and plays host to over 140 manufacturers and suppliers of merchandise and marketing services from across the globe. “BLE is delighted to be partnering with SMMEX. We hope that this partnership will open up new opportunities for exhibitors and visitors at both shows and help to engage more people in the world of licensing,” says Darren Brechin, Event Director,

UK Pavilion Shanghai booking up fast As a UK Trade & Investment Trade Challenge Partner, the Baby Products Association is encouraging its members to export baby products around the world – and with government funding at an all-time high – it has never been a better time to exhibit overseas. As a result, the BPA will be hosting a UK Pavilion at the world’s biggest nursery trade show – CBME Shanghai, which takes place in July 2014. Robert Anslow, BPA managing director, explains: “China is one of the fastest growing, emerging world markets with rapid urbanisation, increased wealth and consequently a massive demand for European (and particularly British) baby products. “The BPA has negotiated a very competitive rate for members to exhibit within the UK Pavilion in Shanghai and this, together with the fact that the majority of exhibitors will be entitled to a grant of £3000 towards their costs makes attending a very attractive proposition.” The BPA has secured 20 booths and following on from its ‘Selling to China’ conference in November, these are being snapped up fast, so anyone hoping to get involved should get in touch as soon as possible to avoid disappointment. More information about Chinese opportunities and funding available can be found on the BPA website at www.thebpa.eu.

Brand Licensing Europe. Brand owners that exhibit at Brand Licensing Europe will be able to attend SMMEX and meet with potential new partners, whilst exhibitors at SMMEX will be able to visit Brand Licensing Europe and discover the latest brands, characters and images available for license. This new partnership will see both show organisers cross promote their respective events through direct marketing and co-hosted seminars. Michael Corbett, Sales Director at SMMEX EVENT said “Our exhibitors are looking to work with the major sports clubs, brands and licenses available to them.” A unique seminar and networking event will be jointly hosted by both show organisers on Sunday 9 March at Wembley, before the next SMMEX event.

Christmasworld Forum with expert know-how How to advertise, sell and win customers successfully in retail shops and online – these are the central topics at the Christmasworld Forum. With its programme of workshops and lectures – a programme which changes every day – Christmasworld, from 24 to 28 January 2014, in Messe Frankfurt is aimed at ﬂorists, decoration experts and retailers, as well as anyone who is running a DIY shop, builders’ merchants or garden centre. The Christmasworld Forum 2014 can be found in Hall 8.0, D11 and will, therefore, also be easily accessible for trade visitors at the parallel shows. In addition, all lectures will be simultaneously translated into English. Amongst the seasoned experts attending are colour consultant, Dr. Hildegard Kalthegener (Farbstudio Dr. H. Kalthegener), packaging expert Arona Khan, business adviser, Burkhard Treude (Treude Unternehmensberatung), interior designer Stefan Suchanek (Raumkunst), business coach, Alexander Limbrock (AL Coaching), ﬂorist Sonja Deichmann (representing the Association of German Garden Centres - VDG), trendspotter Gabriela Kaiser (TRENDagentur), Björn Gensler, Petra Schwörer and Antje Steinkamp, web consultant Dr. Thorsten Schwarz (Absolit Dr. Schwarz), Hannes Friedl (HOMINI), Thomas Wiegand (RSM Kommunikationsmarketing) and Klaus Wagener (Bloom´s).

Visitors to Spielwarenmesse are reminded that discounted entrance tickets can be purchased from www.toyfair.de up to Friday January 24, saving money and time. Tickets also provide free travel on Nurnberg’s public transport. Register on the website to receive your login and password. For questions, contact PattExpo on info@pattexpo.com

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CODES FROM MOSHI TOYS UNLOCK VIRTUAL GOODIES IN THE APP!

COVER FEATURE MATTEL

The possibilities are endless! The future looks bright for Barbie, the number one fashion doll with fans from around the world. In 2014, ‘Anything is Possible’ for Barbie as she gets set to hit the catwalk with a new product range for fashion mad fans, live it up in the Dreamhouse, make her way onto the silver screen and much more ‘Anything is Possible’ with Barbie as she brings an exciting new energy to 2014. Continuing to be the number one fashion doll, Barbie turns heads this year with her fantastic new look, new style and new packaging. Through captivating content and real life experiences, she continues to engage and inspire girls of all ages, encouraging them to discover and learn about the world around them. From fashion to fairy tale and family to career, Barbie’s world has no limits. The year kicks off with the launch of Barbie’s Style Club! Wearing aspirational and relevant fashions, the range strengthens Barbie’s fashion positioning and invites girls to express their sense of style. Mirroring the fashion seasons, the collection brings Barbie bang up to date and is supported by an exciting online media partnership that enables girls to engage with the brand in an exciting new way. Continuing the narrative of the brand to a wider audience, the hit series Barbie Life in the Dreamhouse continues to bring Barbie’s story

to life in a fun and engaging way. New content targets older girls and 2014 sees great new additions to the family product range including Chelsea and Friends Club House, and in the autumn Barbie Malibu House and the Barbie Family Camper. As a proven force in entertainment, 2014 sees the release of two new animated feature ﬁlms. Barbie the Pearl Princess is released in February, with the popular mermaid theme and strong supporting toy and consumer products line. In the autumn, we see the release of Barbie And The Secret Door. Featuring mermaids, fairies and princesses it’s a musical animation with a great toy and consumer products line to support the movie’s themes. Barbie continues her aspirational messages in 2014 by leveraging cultural conversations and engaging girls with a new range of Career Dolls. Barbie also introduces new additions to the popular pet play collection, with the Potty Pets range featuring Barbie’s cat Blissa and dog

The Social Network Barbie is a popular girl, with millions of friends from all around the world. Social media and the digital environment will remain a huge focus for the brand. With over 10 million fans on Facebook, Barbie will continue to deepen engagement online, through culturally relevant brand conversations which allows fans to get closer to their favourite doll.

facebook.com/Barbie

@Barbie @

23 toysnplaythings.co.uk

Here come the girls... Mattel’s impressive girls’ portfolio is a major driving force in the toy market bringing innovation and excitement to the girls’ category with its award winning brands and strong licensing partnerships. Mattel’s Monster High goes from strength to strength, and after the exciting debut of Ever After High in 2013, Mattel looks to build on its success this year. The beautiful Disney Princess portfolio will also continue to bring the magic of storytelling to life. With brands and products to excite both girls and mums, Mattel’s girls’ portfolio looks to deliver a strong and engaging year once again.

It’s a ghoul thing!

Taffy, Chelsea Pet Pool Party and Barbie and Tawny in the autumn. For her older audience Barbie partners with some exciting ﬁgures for Barbie Collector. High end fashion designers, hot entertainment titles and distinguished celebrities are all recognised and celebrated. 2013 saw Barbie collaborate with the likes of Herve Leger, Coach and leading UK designer Stephen Jones. Barbie will strengthen her fashion positioning further still in 2014 with the ultimate fashion partnership. With a fabulous product portfolio on innovative and engaging products supported by strong break frame marketing programmes, 2014 is an exciting, new and busy year for the world’s favourite fashion doll.

FEBRUARY 2014

School to freaky-fab ghouls, Monster High empowers girls to express their individuality, embrace their imperfections and form friendships that last beyond a lifetime. With fangtastic characters such as Draculaura and Clawdeen, Monster High continues to be a creeptastic success. Monster High launches in the New Year with a new freaktacular brand campaign, We Are Monster High. We Are Monster High invites current and new fans to fly their freaky-fab flags and show their ghoul spirit! 2014 also sees two new fangtastic entertainment titles from the ghouls of Monster High. Scary, cool and full of new characters, both titles are supported with strong marketing plans and product ranges. In the spring, fans are introduced to the Hauntlywood dolls and accessories from Frights, Camera, Action! Introducing new characters such as Clawdia Wolf, the ghouls try to find the missing vampire queen, Elissabat, and an object described as the ancient vampire heart. In the autumn, Freaky Fusion is released with a new range of characters and supporting toy line including Fusion dolls, Hybrid dolls and Frankie Re-Charge Accessory. Monster High also introduces girls to Jane Boolittle in 2014 and the pets of Monster High with Boolittle doll and two new additions, Secret Critters and Secret Creepers. Happily ever after! Released in the summer of 2013, Ever After High has captured girl’s imagination in a short months. The few sho newest franchise from newes Mattel, Ever After High Matte the boarding school is th of tthe teenage sons and daughters of a ffairy-tale legends. The student body T

is divided into two groups - the Royals and the Rebels where the Rebels have rejected their storybook fate. Ever After High features creative, original storylines and characters brought to life in innovative ways. Fans can further explore and discover the world of Ever After High on Facebook, YouTube, and at EverAfterHigh.com, which features webisodes, spellbinding music videos, character bios and blogs, games and more. Ofﬂine, the brand boasts detailed fashion dolls, consumer products and enchanting publishing. In 2014 Ever After High continues with the brand communication Are you a Royal or a Rebel? This engages girls with the duality of the brand and introduces them to new Royal and Rebel characters through exciting new content and supporting product lines. In February the Ever After High students celebrate True Hearts Day, where Ever After High is split in two and Cupid has to help the rebels and the royals ﬁnd their true heart’s desire. Launching in the spring, Cupid is introduced to the Royal and Rebel assortment along with the characters Blondie Locks and Cerise Hood. In the autumn Ever After High celebrates Thronecoming with a hat-tastic new range. Cupid, Raven Queen, Apple White and Blondielocks are all available in new hexquisite fashions.

Fit for a princess! In 2014 the Disney Princess partnership continues. A beautiful range of dolls and accessories brings these classic stories to life for girls, enabling them to play out their favourite magic movie moments with these treasured characters. In 2014 Disney Princess builds on popular existing titles with the introduction of Rapunzel, Cinderella and Ariel Light Up Gem dolls and a beautiful Sleeping Beauty collection. Great new additions from 2013 are also continued this year with the popular Sofia the First range. Sofia’s Talking Castle and Talking Sofia and Animal Friends will still be available and there are some new additions to the collections including Sofia’s Vacation Palace. Disney’s winter release, Frozen, also builds on its 2013 range with beautiful dolls and play sets available including Frozen Ice Skating assortment of Princesses Anna and Elsa.

RETAIL

OPINION

Toy talk

TnP loves to hear your views. This month we speak to key wholesalers and suppliers to learn what’s on their minds. We explore the hottest topics!

This month, TnP chats to retailers around the country. We ask about London Toy Fair, merchandising in store and lots more

DEE MELLOR Salter Street Toys and Models, Stafford, Staffordshire Salter Street Toys and Models is a family run business run by Dee and Trevor Mellor with her son Keith Why is London Toy Fair valuable and enjoyable for you? I’ve been going for over 10 years, and it’s great. We can only spare one day because it’s just the four of us, so we make sure to cram as much in one day. We have appointments with existing suppliers and some of the majors. We try and stick to those as strictly as possible, but it’s important to search out the hidden treasures and new products. What is your top tip for attending London Toy Fair? If you have a group of you going, split up! Try and cover as much ground as possible and make sure to hunt around. Do you keep up to date with changes in safety requirements? The majority of the companies we work with a big reputable companies and we can trust that the toys are safe. There’s never really been a concern for us or our customers from that point of view.

LESTER GILES Giles Toys Sports and Cycles, Carterton, Oxfordshire Lester is a Partner of Giles Toys, started by his parents in the 1950s, and has been in the industry for around 40 years Why is London Toy Fair valuable and enjoyable for you? To look at all the new products; we don’t do a lot of buying at the show so it’s mainly a viewing exercise as there’s so much to see. We don’t go any where else other than ToyMaster in May. What is your top tip for attending London Toy Fair? Coffee! But more seriously, it’s important to make appointments with any majors or companies you really want see, and ﬁt the rest around those meetings. Do you keep up to date with changes in safety requirements? It’s not easy to keep up with because there are so many small changes all the time. People who are far more qualiﬁed than I are on top of it, and if there is a product that’s particularly bad, you soon know about it. How often do you change your merchandising in-store? Our staple ranges are more or less always in the same space with a few tweaks. We do have promotional areas that we change, and seasonal sections as well. If you were a child today, what toy would you be nagging your mum for? I couldn’t say, but as a grandparent I know that kids love the tablets with all the apps available now, so one of those.

IAN THOMAS Clarice Toy Shop, Tenby, Pembrokeshire, Wales Ian Thomas has been in the industry all his life at Clarice Toy Shop, a family run business in the seaside town of Tenby

How often do you change your merchandising instore? There’s always something moving somewhere. We are only a small shop but we have a lot in here and we like to display as much as possible. Some people have described the shop as being like the Tardis! If you were a child today, what toy would you be nagging your mum for? Something classic like a doll house, which is timeless. More up to date, I’d say LEGO friends would be right up my alley.

Why is London Toy Fair valuable and enjoyable for you? It’s great to get some inspiration, that’s what the fair is all about for me. Sometimes you drop a company’s line from your shop, and then you see their Toy Fair spread and it kicks it all off again – it’s great. What is your top tip for attending London Toy Fair? Wander around, take it all in, see what catches your eye and make a point of going back to see it. Don’t misuse your time by only seeing companies you often see or have a rep for.

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SCOTT BUTCHER Knaresborough Toy Shop, Knaresborough, North Yorkshire Scott opened Knaresborough in May this year, and is looking forward to 2014 after working hard to establish the business last year Why is London Toy Fair valuable and enjoyable for you? We’re very new, having just opened in May this year, so we aren’t won’t be attending. We will, however, look to go next year once we have found our feet a bit. We’ll be on the look out for new suppliers, which is always important.

RACHEL ALEXANDER

Do you keep up to date with changes in safety requirements? I don’t really keep up with it or actively follow it, but everything we stock is branded and safety marked.

Why is London Toy Fair valuable and enjoyable for you? It’s the best place to go hunting for new ideas. You can meet up with existing suppliers, but there is also always a mix of new faces and suppliers, which is really convenient.

How often do you change your merchandising in-store? We change it every few days depending on what stock we have in. We stock a lot of different little things, and try to offer as much variety as possible. Moving products around the shop is great for ﬁnding what works well we ﬁnd.

What is your top tip for attending London Toy Fair? Walk the whole floor first, you’re guaranteed to find new toys that really stick out that way. Then you can go back in a more structured order to get around to all of them.

If you were a child today, what toy would you be nagging your mum for? I really like the Kreo Transformers range; we stock them here and I even bought myself one to have a play with!

Knot Toys, Bishop’s Stortford, Hertfordshire Rachel is the owner of online toy retailer, Knot Toys which has been selling traditional toys for eight years

Do you keep up to date with changes in safety requirements? We do get some customers asking about things like the toxicity of paint. I try to stay clued up so I can answer them, but if I don’t know I always follow up with the supplier or manufacturer. How often do you change your merchandising in-store? We are online only, but similar principals apply to a web page as a toy shop. We obviously move things about when we have new stock, and I always try to update the home page by writing a new article every fortnight or so.

PAUL WOHL Argosy Toys, Westcliff-On-Sea, Essex Paul has been around toys since his parents bought a toy shop with a post ofﬁce inside when he was 14 Why is London Toy Fair valuable and enjoyable for you? Innovation, it’s as simple as that really. It’s always amazing when you ﬁnd that new product that clicks, and Robo Fish, distributed in the UK by Tobar, was that product for me last year. If you don’t attend you can get caught unaware by what the public are looking for.

Do you keep up to date with changes in safety requirements? We deal with reputable people and I feel I can trust them. I check that they all have the right safety marking, but it’s all about trust. We do get some customers asking about age restrictions, so I do have some knowledge about it. How often do you change your merchandising instore? We’ve not long changed it actually, although we probably don’t change it enough. I’ve noticed the bigger shops and supermarkets are forever updating displays, so that will be something to promise myself I’ll do in the New Year. If you were a child today, what toy would you be nagging your mum for? It’s an obvious one, I know, but I’ve always liked LEGO. I’d really like to have LEGO Technic JCB again like I did when I was younger.

FEBRUARY 2014

What is your top tip for attending London Toy Fair? Wear comfortable shoes and if you can take some time to get a good lunch and a sit down. Do you keep up to date with changes in safety requirements? It’s not something I really keep up with day-to-day, and we rely on our suppliers to provide us with safe, quality products. Generally any questions we get from customers about safety are to do with age, so we steer them towards respected pre-school brands. How often do you change your merchandising in-store? It seems like a daily thing some weeks. We don’t have a strict schedule but every time we get a new delivery it’s nice to mix things up a bit and highlight something new. If you were a child today, what toy would you be nagging your mum for? It would have to be a Scalextric Demoliton Derby, I already have two other sets, so a third might be a little greedy though!

THE INDEPENDENT

OPINION

The grass is always greener... The Independent says things are not fair in the industry at present. But why? Read on to ﬁnd out more

ost people that know me would say I love a good debate, and that on most occasions, I am the only person in a room to delight in saying those valuable truths that everyone is thinking, but no one voices. So, on that note, I have been wondering for the past number of days as to why we in the toy trade seem to be so entirely confident that we know the “other side” are making all the money and “our side” are scrapping for any leftovers that happen to come our way, trying so desperately hard to make a profit in what seems to be an endless struggle of downward trading and increasing cost prices? If I am a supplier I look at the advertising budget that we spend to promote our products, the amount of design involved and time it takes to bring a product to market, the manufacturing side of the business, then into PR, sales, marketing, paying the bigwigs their fat salaries and even fatter bonuses, company days out, team building, catering for the endless needs of our “wonderful friends” the majors and their constant griping for exclusive products, early launches, promotions, contributions, funding for market shares and a hilarious forecasting system that allows them to either demand a huge amount of product if it sells, or simply cancel their order books when it doesn`t! Then I look at my side of the fence and see increasing cost prices, static SRPs (therefore lower margin return), ridiculous prices on TV lines (that in essence shows the advertising is built in to the price of the product), lower stock availability, too many new launches, decreasing customer spend, increased customer reliance on the internet for retailers that can work on extremely low margins, Major`s promotions, discount retailers increasing their toy offering, products at the same prices getting smaller in size, packaging that would allow you to fit four pieces of the actual toy inside the box

and still have enough room to house some air, and an endless amount of issues trying to get payments back for any promotions, retrospective discounts or faulty toys that makes your head spin. Now, why in this world would I think the “other side” are making all the money? I know that is just a little bit biased towards the independent retailer, but I think there will be a lot of people out there that feel just as strongly as I do that it is most certainly weighted against the indies. I also take my hat off to the suppliers that realise the importance of their stance in our complicated industry. There are the ones who simply want to trade as much as possible with whoever they can, and don`t care about upholding a brand name or the various issues that arise when silly things are done with toys simply to make a statement, and there are those that understand what a unique (and not in a bad way) industry the UK and Ireland toy trade is. Some suppliers love the indies, and support the high street retailer to the best of their ability because they don`t want to see their product ruined. The ﬁrst two that come to mind, although there are plenty more out there, are LEGO and Flair. I have had discussions with the bigwigs in these companies and they are as passionate about toys as I am, make no mistake about it, but unfortunately that doesn`t stand true with all suppliers. A lot of them probably wish us indies would all go away so they could look at £50,000 orders without a single thought going into what is purchased. There is the old saying that the Spiderman movie stole; “with great power, comes great responsibility”, and this couldn`t be more appropriate for our industry. The suppliers have the power to put every independent toy store out of business, and that is something that both they and we need to realise. If the suppliers didn`t want to deal with us, they don`t have to. It certainly is a huge pain to be able to ship 24 pallets of one line to one retailer, and one pallet of 100 lines to another, but they do this and, for the most part try to make it work for the full spectrum of retailers out there. I just think that there could be more done to help our situation. I absolutely loathe the early launch principle, or the exclusive product rubbish

that goes on in our industry. Why should these larger retailers, who have huge turnovers and good, solid cash flows be given an advantage over the indies just because they can put pressure on suppliers? Where is the “fair trading” in all of that? I am just as good as any store owner/buyer out there, and wouldn`t hesitate to feel proud of the range I have in my store and that I offer my customers every day. What is so difficult about launching a product range, and let all retailers have a chance to stock it as early as possible if they wish to. I think I speak for all of us when I say that things are not fair in the industry at present, and I am seeing more and more things every day that look as if the intention behind it is to plough me into the ground. I want a fair playing field, and this isn`t just between indies and majors, I mean all round! I would love to see what percentage mark up some suppliers put on their products, and the equivalent mark up they suggest for the retailers to survive on. Do all of the justification you want, we all have overheads that increase every year and squeeze us that bit tighter, try to see things from our side of the fence for once, and realise that I would still like to be trading with you in five years, not looking at an “OUT OF BUSINESS” sign swinging from the front door of my closed down shop.

The Independent’s top-selling toys for November 2013 By volume 1) Lego Miniﬁgures Series 11 (Lego) 2) Fun Snaps (Peterkin) 3) Hot Wheels Singles (Mattel) By value 1) Teksta (Character Options) 2) Furby Boom (Hasbro) 3) Flutterbye Fairy (Spinmaster)

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RETAIL INTERVIEW SAINSBURY’S

The future is bright! Sainsbury’s Toy Buying Manager Tom Folliot talks to TnP about their surprise hits, what sells well and lots more... How has the toy offering at Sainbury’s performed over the past 12 months? We are doing particularly well at the moment; our growth is double digits year-on-year, versus a market that can be a bit shaky, and our market share has doubled in two years. So we’re particularly pleased with that. And how has this changed over the past 12 months in terms of growth and signiﬁcance of toys as part of your offering? The space we dedicate to toys has remained pretty consistent, but we’ve just been getting the mix of products better. It’s always about making sure you understand what

is best for your customer, and then ﬁnding the best brands, the best products and that can help to tighten up the offering and maximise space. We have this relentless trading mentality; we can react quickly, we can make sure that if something’s working well and we can push it even further - that’s the mentality that we take now. Where is the focus right now, online or in-store? From our perspective the focus remains in-store. We at Sainsbury’s have a customer ﬂow each week so we know we will have the customers through the door. At that point it’s all

Tom Folliot Buying Manager, Toys, Sainsbury’s

about making sure we have the right toys on shelf. What have been your three best selling toys of 2013? We’ve had a great year across the board, but our top three selling toys have been Lego Mini Figures, Licenced Play Balls, and Mattel’s Hot Wheels Die Cast vehicles. Has there been anything that has been a surprise taking off and exceeding expectations? And what categories have been performing particularly well? This year we have done particularly well with construction ranges, that’s probably one of our biggest categories, and fashion dolls has been really positive as well. Our preschool range and own label Grow & Play have also been phenomenal. Those categories are certainly our main drivers at the moment and we hope that continues. Can you break those categories down for us, what products have been driving the popularity of these sectors? It’s no surprise that LEGO has been our main driver in construction, and we do particularly well with LEGO City, LEGO Star Wars and LEGO Friends. Those are our major brands in LEGO. City is performing just so well, and then Friends is incremental

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business which is great without jeopardising our core. Top three sellers in Construction for us are LEGO Mini Figures, LEGO Friends Animals Assortment and LEGO Creator Pods With Fashion Dolls, Mattel’s Monster High has been phenomenal for us and we’ve seen some good growth and some good sales. Barbie has been strong, LaLaLoopsy too, and Disney Princess has done well alongside the associated DVD releases. Fashion dolls really are doing particularly well, and I think Monster High has been that important injection, a welcome point of difference for us. Monster High Core Doll, Monster High Music Festival Doll and Barbie Princess Ballerina have been our top selling fashion dolls. Have you had any surprise hits? Something that you thought would do well but exceeded expectations? Something that has really been a pleasant surprise for us is that the games, puzzles, and creative categories have done particularly well for us this year. Our Boredom Buster campaign that we ran over summer was very strong and those particular products dovetailed very nicely into that campaign. Orchard Toys’ Jungle 2 piece puzzles, LEGO Creationary, Trivial Pirsuit Family Edition from Hasbro and Where’s Wally puzzles have been big winners for us in puzzles and games. And for customers that are into more creative and crafty products, Hasbro’s full Play-doh range has been popular, along with Galt’s Nail Art and Fairy Sparkle

“

We’ve had a great year across the board, but our top three selling toys have been Lego Mini Figures, Licenced Play Balls, and Mattel’s Hot Wheels Die Cast vehicles

”

Mosaics lines which have been especially strong. These products are incredibly popular with our customers that are looking for something to keep children entertained and engaged, and are good value for money. It’s nice to see those areas coming through, we always want to make sure that we are offering value for money and that obviously keeps the customer coming back. Categories such as games and puzzles and craft are perfect for that. Is there a limit to what toys you would stock? We don’t have a ceiling on price points because we stock items from 90p cars right through to VTech’s InnoTab range and LeapFrog’s LeapPad’s. But it comes down to the fact that if it’s the right product, there’s going to be demand for it and if it’s a hot item - which the InnoTabs and LeapPads are – then we need to be in that game. And this comes back to the fundamental need to back the right brands and back them well.

What toys are you predicting will be big in 2014, and what trends do you see taking off? Next year, I think, will be the year we see a return of the action figure in a big way. It’s a category that we have found has suffered a little over the last three or four years, certainly since Ben 10 was extremely hot, and the category needs something new to reignite it. Licences could certainly play a big role in that. Are licenced toys a big part of your offering? Licences are certainly important, and it’s an area that works particularly well for us because we can offer ranges that stradle across other product categories like clothing and grocery. When a licence is hot, that’s when you need to be on them, and it’s really just as simple as making sure you are on top of what is big and making sure that you offer the most important and hottest licenced products at the right time. And what licences do you see taking off in 2014? With the new movies that are coming out next year, such as Spiderman, Teenage Mutant Ninja Turtles and Transformers there’s definitely a swell and a promise that these licences are going to do well and the action figure category is certainly a significant part of that. Are you looking to drive sales from existing Sainsbury’s/grocery customers, or are you looking to become a viable alternative destination to the specialist toy retailers? How and Why? We know from customer feedback that part of our success lies in our ‘one stop shop’ approach – they can buy a birthday card, gift and cake all in one go making parents’ lives much easier! We constantly react to our customers needs with campaigns such as Boredom Busters and Active

FEBRUARY 2014

RETAIL INTERVIEW SAINSBURY’S

event. But it is the ideal way to engage customers and get them buying products that they aren’t used to buying in Sainsbury’s. They also get some great deals out of it – bearing in mind that things have been tight for everyone over the past few years. You’re always looking to attract and draw new customers to new products, that’s an important part of any promotion. So one of the main goals with these events is helping to do just that, and we’ve certainly seen that the amount of customer business has increased.

Kids – parents know that when they visit Sainsbury’s that not only will they be able to get their hands on the latest must-have toys but also a whole host of ideas and tips to keep their families entertained during school holidays. Through marketing initiatives that engage with shoppers’ needs we hope to increase our market share with customers seeking fantastic quality and value. In terms of merchandising, how do you decide what goes on the secondary spaces such as ends of the aisle? We look at positioning, particularly with those spaces, a long way out - we’re looking to the summer at the minute for example. We know what’s coming out in terms of summer movies, for example, and so it’s very important to know what these events throughout the year will be and when they need to be supported. It’s largely driven by the fact that we need to make sure that promotions are as broad as possible. We don’t want to have the same products or brands in the same spaces on shelves period after period, year after year, and it’s vital to keep that freshness coming through and offering a nice breadth for the customer. These normally last for about three or four weeks, and that time period works nicely to give a good showing to products, but also it’s easier to plan and implement consistently in-store. It’s

“

Parents know that when they visit Sainsbury’s that not only will they be able to get their hands on the latest must-have toys but also a whole host of ideas and tips to keep their families entertained

”

also important to make sure that our core space is reﬂecting what is selling, if something is working in our core space we need to make sure to support it and not just leave it. We know that the customer is buying into it, and so we need to maximise the opportunity there. The secondary spaces, the ends of aisles for example, are more opportunistic. That’s where you can drive additional footfall and sales because that’s the icing on the cake, if you will. How often do you do price promotions? Are they at seasonal times of the year, and how long are they for? Our price reduction has been something that we’ve been doing for the past few years, this year was our sixth in fact, and it was very positive. It’s an important event for us that we always run around the end of October. It kick-starts the Christmas buying decisions, and comes at a time when people will be starting to think about planning for Christmas. The event is extremely well received by our customers, they know it’s coming and they wait for it. What goes into deciding what is discounted, or included in the promotion? It takes a surprising amount of planning to work out what will be discounted and promoted for the

London Toy Fair 2014 will soon be upon us, why is the show so important as a buyer? I unfortunately missed the show last year because my son was being born, but I will definitely be going this year. It’s the premier UK show really, and we use it as a platform to makes sure that we’ve ticked all the boxes, all our range decisions are correct, and it’s a good way to make sure we haven’t missed anything. Now and again, there’s usually one or two each year, a company launches a last-minute gem. Hasbro’s Furby from 2012 was a good example of that, and you really need to be there to see it and find out about these first hand. What will you be looking to get out of the show this year? It’s a case of having those last minute meetings and it’s the perfect way to tie up loose ends in one go and bring back the focus for a couple of days squarely on to the toys. We will have made a lot of our buying decisions before we attend, and that’s simply because we have to lock down a lot of our plans due to lead times, but Toy Fair tops and tails the decision process. By that point we will have done nearly all of our previews anyway, so we are pretty confident with our buying decisions and what we are backing and promoting is the right thing already. And finally, if you were a child today, what toy would you be nagging your mum for? If it was me, I would probably go with Fisher Price’s Imaginext, the licences associated with it are so great and it’s just a fantastic range overall. Then again I do really like the action figures that I mentioned earlier.

toysnplaythings.co.uk

RETAIL

OPINION

Can in-store theatre boost sales? I

s the Pope a member of a particular religious denomination? Do bears do stuff in the woods? Is Bill Gates rich? Can in-store theatre boost sales? The answer to the final one of these is about as self-evident as the first three – of course it can and if you don’t have in-store theatre then, with the possible exception of discount food stores, you’re hard pushed to call yourself a retailer. The term “retail theatre” was actually first coined in the 90s and now has a heritage that stretches back more than 20 years, but doesn’t mean it has lost its potency. It’s merely that it’s been around a while. It’s also worth asking what does in-store theatre actually mean? In its broadest sense, it could be construed as ‘visual merchandising’ and the two terms are virtually interchangeable. And for some, this is what in-store theatre has come to mean. Put this way almost anything about the way in which merchandise is organized in a store is theatrical. There is probably a rather more narrow definition however – in-store theatre is about making you gasp, raise your eyebrows or just stare – it’s something that startles and demands that you look twice. On this reckoning, it’s worth considering what Burberry does at its flagship store on Regent Street. In the heart of the store there’s a giant, high-resolution screen which shows videos of winsome-looking types wearing Burberry clothing. All well and good, but the real theatre becomes apparent when Burberry has one of its catwalk shows, which it does a few times a year. At this point, the store is closed, high-rolling guests are invited to come in and are then seated in front of the screen onto which a live feed of the fashion show is streamed. All of the music, all of the glamour and none of the jostling for position in the front row…and the champagne’s on the house. In some ways, it’s almost better than being at the show itself and when it’s all over the very same products are on hand for you to purchase. What could be better for a dedicated brand fan? This is what happens at the top of the luxury tree and it’s a powerful use of what really is in-store theatre. But what happens lower down the food chain and what can those with smaller budgets hope to achieve? The trick perhaps is to view the whole of your shop as a stage. When you walk into a theatre, one of the first things that is likely to happen is that somebody will try and sell you a programme. This is almost always superfluous as, other than telling you about what each member of the cast does in his or her spare time, it is largely a series of adverts. It does however put you in the mood for what is to follow and at least you know what to expect. In a shop the equivalent of a programme is the store wayfinder. This can be a written sign, or perhaps a digital screen, but it has to be there in order that shoppers can get to where they need to be rapidly and with the minimum fuss.

And on this journey is where the advert bit of the theatre programme comes in. Once the shopper has found out where what they are looking for is located, it is the retailer’s responsibility to put temptation in the way. How this is done may vary, but it is about providing distraction on the route to the in-store destination and this is what real retail theatre is probably about. This is stage-directed visual merchandising. You’ve laid the ground with the “decompression zone”, as the ﬁrst few metres at the entrance to a shop are frequently referred to, and now it’s time for the main body of the play. Done properly, the production that has been laid on will have the capacity to captivate and add additional sales on top of the intended purchase. There can, naturally, be a living cast (the staff) who will add to the impact of the store, but it is the combination of merchandise and environment that will really determine whether this theatre has real box-ofﬁce potential. Enough of the theatrical metaphors however – in-store theatre is something that should be second nature to every retail proposition worth its salt and without it things will be very lacklustre indeed. When therefore the question posed at the beginning of this piece rears its head, it should be treated with the scorn it merits. All retail is theatre, it’s a matter of adding perceived value to a range of goods or services and it just has to be done – if only because almost all competitors will be trying to do the same thing and the job in hand is not just to be good, but to be better than them. And as with the best acting, it should look natural, rather than contrived – the shopper who encounters in-store theatre should perhaps be almost unaware of the subtle process of seduction that is underway. It is also important to remember that if the production is any good, shoppers will be back for more. “All the world’s a stage”, according to the Bard, and nowhere is this more the case than when you walk into a shop. Forget this simple adage and it might be time to do something else.

Our retail expert John Ryan ﬁrmly believes that a little bit of theatre can help boost sales and should be second nature to retailers

John Ryan is Stores Editor at Retail Week. He has worked for the magazine for more than a decade covering store design, visual merchandising and what makes things sell in-store. In a previous life he was a buyer.

FEBRUARY 2014

SPONSORED FEATURE

TNP INSIGHT - INSIDE WITH EPOCH

The iconic brand, Sylvanian Families, has been one of the company’s great success stories, with over 100 million ﬁgures being sold worldwide. Since 2008, the parent company, Epoch, have had a goal to create a more standardised global strategy. By having an ofﬁce in the UK it allows them to achieve this, as well as the ability to identify local needs and trends but at the same time make sure the key messages and offerings of the brands are the same in every country. Can the global toy industry expect more Epoch divisions opening up in territories around the world? You will have to wait and see…. Sylvanian Families has been an undeniable success in the UK since its launch in 1987. What changes will you and the UK team be

making in order to make it even more recognised and well-loved? By ensuring children can engage with Sylvanian Families through mascot events and in store displays. We want to inspire children and really make them feel part of the Sylvanian Families world. What about Aquabeads and Charmies. These will be sold in-house alongside Sylvanian Families, is this correct? Yes, we will establish Aquabeads as an

individual brand and also relaunch Charmies into the Arts and Crafts market. And are there plans to change or widen the range on all products in the near future? Without giving away too much, Sylvanian Families is and always has been a collectible range and therefore it is important that we not only engage new consumers but also retain our existing collectors through additional products. And lastly, Graham, which is your favourite Sylvanian Family character? Freya, the chocolate rabbit sister.

SUPPORTING THE RETAILER – SALLY CARNALL, EPOCH, MARKETING MANAGER

How will Epoch be supporting the launches – will there be any TV advertising and when will this happen? Yes we will be running TV campaigns for both Sylvanian Families and Aquabeads over Easter and in the autumn next year. We will be highlighting the Cosy Cottage starter home for Sylvanian Families and the double pen set for Aquabeads.

most importantly, unforgettable memories for them. We aim to maximize the number of these events at key times such as Easter and Christmas. We want to encourage the ‘They’re so cute!’ response when a child reaches for one of them. Sylvanian Families has been designed with a deep appreciation for ‘cute’. They are soft and furry, dressed in hand-made outﬁts unique to each family, the characters of Sylvanian village are made to be ‘adorable’. So by creating larger versions of the characters we are giving them the chance to meet the real and lovely Sylvanian Families.

And will there be any regional events taking place to grab the attention of the consumers even further? We will be running approximately 200 mascot events around the UK in shopping centres and stores to increase brand awareness of Sylvanian Families. The mascot events entail the key Sylvanian characters such as Freya the chocolate rabbit meeting and greeting our loyal fan base and having their photos taken with them, whilst also performing song and dance shows for them. The events will allow children to feel familiar with Sylvanian Families by shaking hands or touching the life-size character thus creating wonderful and

And will there be any retailer support like in-store theatre? We will be supporting our retailers by creating as much in-store theatre as possible. We will have target destination concept stores within the country that will have the full range and plenty of eye catching displays so children feel like they are submerged in the Sylvanian World when they are in these stores as another way of engaging consumers. Also as support for the retailer we will have a large display range including impactful point of sale and Dioramas. Research by our parent company has shown that Dioramas can increase sales by up to 45%. Also by positioning the

Dioramas at the child’s eye level will allow them to see the products up close outside of the box and to see how the products can be set up and played with, and therefore encouraging their imagination and desires. Tell us about your plans for online support? We will also be launching a Sylvanian Families website in January where children can download lots of exciting activities and play on lots of games. They will even be able to virtually explore the Sylvanian Village with Freya the chocolate rabbit discovering all the well-known loved homes and places. Our surveys have shown that in recent years there has been a decline in brand awareness in the UK. We want to maximise the potential that new forms of advertising have such as social media, to engage new consumers and to build relationships with our existing fan base. We will engage with our fan base through competitions and regular communication. We want to inspire them to create more stories with their collections and develop the depth of the characters. Online advertising has not been fully utilised with these brands so by tapping into these areas we can achieve a higher level of sales and brand awareness.

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TECHNICAL COLUMN

BUREAU VERITAS

Safe & Sound: the new acoustic requirements By Malcolm Horner, Toy Technical Consultant, Bureau Veritas Consumer Products Services The European standard EN71-1 (mechanical and physical properties) specifies maximum acoustic limits for certain toys that emit sound intentionally. EN71-1 has recently been revised with new acoustic requirements (EN 71-1: 2011 + A2:2013). These new requirements will take effect after the transition period which will end on 30th September 2014. Until that date, the “old” acoustic requirements may still be used to demonstrate compliance with the essential safety requirements of the Toy Safety Directive. The major change to the standard is the introduction of new requirements for toys not previously within the scope of the standard, such as percussion toys and wind toys such as drums, xylophones and whistles. Revised test methods have also been introduced for voice toys such as megaphones and walkie-talkies. It is important to note that unintentional sound from the operation of the toy is excluded from the requirements. Examples of such toys would be mechanical wind-up mechanisms, electric motors and marble tracks. Under the revised standard, all toys that are clearly designed to emit sounds are now required to be assessed and have been categorised into 11 product types and 3 exposure categories: The 11 product types: • Close-to-the-ear toys • Table-top or floor toys • Hand-held toys • Toys using headphones or earphones • Rattles • Squeeze toys • Pull-along or push toys • Percussion toys • Wind toys • Cap-firing toys • Voice toys

dren play with toys and computer games between 2 and 5 hours a day at most. For the purposes of the standard, a duration of 2 hours a day has been assumed for play with sound-producing toys. It would be unlikely that some toys would make sound for the entire playing time since some toys need to be reactivated at short time intervals. Therefore, the standard has divided toys into three exposure categories corresponding to an effective daily operating time of more than 40 minutes (exposure category 1), less than 40 minutes but more than 12 minutes (exposure category 2) and less than 12 minutes (exposure category 3). Interpreting the standard The interpretation of some of the new acoustic requirements, particularly the exposure categories and the classiﬁcation of certain toys, are proving challenging: we frequently get asked by our clients to guide them through the different categories. For example, would you classify a toy guitar as a handheld toy or a percussion toy? Would the guitar be played with for the whole 2 hours and therefore be in the exposure category 1, or do you assume that a child would play with the guitar for 5 minutes and then move on to another toy for 25 minutes? In that instance, the guitar would be exposure category 2. Contact Bureau Veritas Consumer Products Services UK: bvsales@uk.bureauveritas.com; +44 (0)1925 854 360; www.bureauveritas.co.uk/cps

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The major change to the standard is the introduction of new requirements for toys not previously within the scope of the standard, such as percussion toys and wind toys such as drums, xylophones and whistles

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The 3 exposure categories: • Exposure category 1: Toys emitting sound during time periods typically longer than 30 seconds after each initiation; • Exposure category 2: Toys emitting sound during time periods typically shorter than 30 seconds but longer than 5 seconds after each initiation; • Exposure category 3: Toys emitting sound during time periods typically shorter than 5 seconds after each initiation; The importance of sound exposure: The acoustic requirements are based not only on the sound levels produced by the toy, but also on the daily exposure time. Studies have shown that, on average, chil-

FEBRUARY 2014

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NEW LAUNCHES TO HELP YOU SELL MORE

Flying High with Sky Dancers CHARACTER OPTIONS 0161 633 9800 www.character-online.com

New to retail this month is a modern classic that first launched to the skies in the 1990s, Sky Dancers. 2014 will see the welcome return of this favourite toy brand, with new dolls, new high flying technology and a new high impact marketing campaign behind it. Sky Dancers were the original, and are the best-selling flying doll of all time and now the new 2014 collection of Sky Dancers fly higher than ever before. These beautiful dolls will enchant their owners with their style and grace but it›s when they are launched into the air that their true elegance is revealed. It›s such a simple concept that is as captivating now as it was when originally launched. To watch Sky Dancers twirl and dance in the air all kids have to do is pull her cord and let her go. Autumn brings brand new Sky Dancer dolls to flutter around on the imaginary dance floor sky. This spring we will see the introduction of a new form of dancer, Sky Dancers Starfly and the amazing flying doll Airabella. Launch Airabella from her base and control her with your hand. Watch Airabella magically fly and dance above your hand and high into the Sky. Character’s launch plan saw a substantial TV campaign start on Boxing Day. This will run throughout the spring delivering the all important TVRs to support retailers. This will coincide with marketing through girl’s magazines and direct to the primary buyer - parents; all of which ensure Sky Dancers’ awareness will fly high above many other spring launches.

This time it’s personal! LEAPFROG 01702 200244 www.leapfrog.co.uk LeapFrog will be kicking off 2014 with the next generation of the No.1 children’s tablet, LeapPad2 Custom Edition. Now customisable in over 100 different ways, children won’t be short of options to personalise their LeapPad2. The Custom Edition comes with ten interchangeable sticker skins, both pre-designed and colour-your-own, as well as matching digital wallpapers. Built to be kid-tough, LeapPad2 Custom Edition has the same robust performance as its predecessor with even more content. Aimed at children aged 3-9, it comes complete with a built-in front-and-back camera and video recorder, and an impressive 4GB memory – that’s enough to store 20,000 pictures!

Transforming in Tonka Town HTI 01253 778888 www.htigroup.co.uk Following a strategic long-term international licensing deal with Hasbro for the Tonka brand, HTI continues to re-establish the brand into the world of pre-school boys, with its original values of tough, durable and involving play. The new Tonka Town Air Rescue Station enables preschoolers to recreate the excitement of a real air rescue in Tonka Town - as the helicopter hovers above the helipad, the propeller noise gets louder and louder whilst lights and sounds clear it for landing. Packed full of play accessories including a stretcher

with foldable legs, work station, extending garage with opening doors, rotating wind sock, control tower and two character ﬁgures, the Tonka Town Air Rescue Station will be TV advertised from autumn 2014. Transformers celebrates it’s 30th anniversary in 2014, and brand new for 2014 HTI have developed Transformers vehicle track sets under licence from Hasbro with EMEA distribution rights. The Optimus Prime Challenge Track Set features 1:64 scale pull-back Bumblebee and Lockdown cars – release them down the mega drop.

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WHAT’S NEW

NEW LAUNCHES TO HELP YOU SELL MORE

Good as gold THE PUPPET COMPANY 01462 446040 www.thepuppetcompany.com

Everybody Spirograph! GOLDFISH & BISON 02083 262626 www.goldﬁshandbison.com The Spirograph Design Studio is the ultimate arts and craft set that allows for the creation of Spirograph patterns within its uniquely designed case. Specially created so it can be used in the traditional way that has been a feature of this product for almost 50 years, but also with the option to be used automatically, with its batteryoperated mechanism. This case is designed with foldable compartments to house all the required elements, as well as 2 Spirograph ink stamps. The new Spirograph boxed-set for 2014 will feature My Little Pony-themed templates, stickers and stencils. The hottest girls brand in the world joins forces with one of the most recognized arts and crafts brands to create the ultimate set for girls of all ages. New for 2014 is The Complete Spirograph starter set that comes in an easy-to-store case that has been specially designed to be both compact and easy to carry. This makes it easy for kids to take their Spirograph set wherever they go. A new concept for the Spirograph range in 2014 sees the introduction of the Micro Spirograph product. The ﬁrst installment of this range will give girls the opportunity to create their own miniature Spirograph patterns that can be transferred onto their nails, bracelets and necklace charms. The other new concept for the 2014 range is the Spirograph Body Artist Set. Kids can make their own Spirograph patterns on specially made transfer paper, which is then cut out and applied to any part of the body to show-off their own uniquely created Body Art designs. All transfers are temporary, washable and made using pens with special skinfriendly ink.

FEBRUARY 2014

At The Puppet Company they love creating new and exciting ranges to add to their 900 strong collection of products. They work hard to create entertaining puppets, wooden toys and plush toys, which appeal to young and old by combining high play value with creative and original design. They don’t only make puppets and puppet theatres they also produce the Wilberry range which features plush animals and dolls. The newest additions to this cuddly collection are the Wilberry Bunnies: A six piece collection of endearing plush rabbits. They combine soft fur in realistic colours, with adorably realistic finishing and of course a fluffy white tail. New to The Puppet Company are the Snappers; a fun and funky range of eight bird glove puppets. Their designs take inspiration from Venetian Masks, pop-art and the Circus. Each Snapper features an expressive, working beak with a squeaker. They’re made from boldly patterned plush in a range of cosmic colours. Each features bright, expressive crystalline style eyes, on a fun embroidered background. As well as creating new ranges, it is also important to them to keep their many existing ranges as fresh as possible. They work with their makers to develop new techniques, find new fabrics and innovative construction techniques to enable them to make sure their products are the best they can be. They also consider ways they can increase the functionality and versatility of their products so as to offer customers the best value possible. The ‘3 in 1 Puppet Theatre’ is an update of the already popular Floor Standing Theatre redesigned to be more versatile. They can be adapted to be used in three different ways: as a full height free standing theatre, a table top theatre or as a top access marionette performance stage. Inspired by classic toy theatres they are an exciting addition to their Wilberry Wood range. They are available in either, blue and white or red and yellow stripes. They have also updated the children in our Puppet Buddies collection. The Puppet buddies are an expressive range of people puppets, with easy to animate working mouths. They re-designed the children characters in this range. By making use of new embroidery and contouring techniques they developed, they made these puppets even more expressive and engaging. There are eight fun characters to choose from in this new style. The range consists of four medium and four small scale puppets and features a realistic range of skin tones, each wears fun, brightly coloured clothes.

FAMILY RUN

BUSINESSES

Things are going Great Gizmos TnP sat down with Judith Dayus, Director at Great Gizmos, to discuss all things business and how she successfully separates family and work life... When and how did the company get started, what’s the story there? Ian’s career had been in the gift and card industry while my own had been with a major FMCG group. We were looking for a new challenge and the transition from working for other companies into creating our own company took place when, in about 1996, we went shopping for our two young children and found the products we wanted to buy were just not available. We were looking for playthings that were fun yet educational at the same time and it made us realise that there was a deﬁnite gap in the market for products that we felt many parents would

be looking for. Providing such toys is an ethos that we have followed through to this day. Why the name Great Gizmos? It was a name we came up with that we felt encompassed everything we wanted to achieve and would allow for diversiﬁcation as we grew. You’ve been going for over 16 years now, how has the company changed? We have grown a lot! We have moved premises three times but now have a site that we feel can grow with us for

the foreseeable future. Now that we have more space our next aim is to develop the showrooms. As the range has grown it has become more important to see customers at the showroom and be able to show the product collections in detail. There is just so much to see now so we like to ensure everyone can beneﬁt from all the opportunities we can present to them. What role do other family members take in the company? Our daughter, Sarah, joined the company in 2012 as brand manager and has responsibility for various brands, including making purchasing decisions, marketing and ensuring relevant information is passed onto the sales team and

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retailers. Our other daughter, Lucy has also worked in the business at various times helping out where needed either in the office, in the warehouse or at trade shows. At the moment she is pursuing a career in nutrition. Our youngest child, Henry also helps in the warehouse earning money to travel during his gap year. It’s good to have the children on board whether in a full time capacity like Sarah, or more temporary roles like Lucy and Henry. They see things in the business that sometimes we are not aware of and bring a youthful outlook to the company. And are these roles just a natural fit for people, or do they bring expertise from previous careers? Both really; Sarah has a business and marketing management degree and took a work placement year at Harrods where she spent time in various departments including the toy department. She then went on to their management training programme after university quickly progressing to managing one of the fashion departments. She has been able to bring many new ideas to the company and was able to take her new role on with confidence. How do you separate family and business life? Can you ever really? We really try not to let work take over in the evenings but quite often we find work creeping into the conversation! Ian however, is a keen golfer and I definitely am not so that certainly allows us to spend time apart. I am happy to go shopping without him!!! How does being a family business drive the vision of the company? We are fortunate that we all seem to have the same vision. We know what we like and all seem to be able to work together. Peter, our financial director, has been part of the company since the start and we work really well together. We also have many members of the team who have been with us almost since we started; we consider them

FEBRUARY 2014

part of the Great Gizmos family too and everyone has an input where relevant. Being a family business helps us ensure that we can offer the kind of customer service we would expect to receive. Tell us about some of the key companies you distribute for. We have worked with 4M since we started Great Gizmos and they have a great range of Activity, Craft and Science kits, traditionally many came to know us for our great 4M range, and have then become customers for our other collections too. The NICI range of luxury plush and accessories is a more recent addition to the portfolio as is the range of eco friendly We are wooden toys from Plan Toys. fortunate that We are very proud of these quality brands and certainly we all seem see them as in important part to have the of our future.

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same vision. We know what we like and all seem to be able to work together

How do you build up relationships with these companies? We have worked with many of the companies for a long time. We see them often and work closely with them on introducing new products to the ranges. They also know that we are willing to be forward thinking both about our business and about their new collections and

therefore stock a greater number of SKUS than many other ﬁrms. This in turn gives our retailers greater choice. Is most of your business done in the UK? Mostly, as this is where our strength is. What are your three top-selling ranges right now? We do such a broad range of products it continually surprises us how the focus changes but we always do well with the 4M science and craft range. The NICI range of soft toys and accessories and the Plan range of eco friendly wooden toys have been selling really well since we launched them here in the UK. What, personally, is your favourite ever Great Gizmos product/line? We have so many products it is just impossible to choose! As a range I really like the craft kits that we have. I would have loved to sit down and do these when I was young. Those that know us know that we have vision and enthusiasm about all our product lines. Is Toy Fair a big event for the company, why? Toy Fair is a very big event for us. We have a large stand and showcase all our new products together with existing products. It’s a great place to see the reaction of our customers. We love being back at Olympia. It just seems to be a much more sociable event and so much more accessible for our customers.

TNP

AMBASSADORS

Blue and Pink toys This month the TnP Ambassadors discover that boys will be boys and girls will be girls!

The Ralhans: Do the Robot! Paul Ralhan is dad to Jaik (5) and Harry (3) and runs Glasstec Automotive, his own mobile luxury car windscreen replacement company in London and the surrounding home counties. You can get in touch with him on 0845 658 6545. “Robot (noun) a machine designed to replace a human being in performing a variety of tasks, either on command or by being programmed in advance.” I’m feeling a bit redundant. After putting the boys to bed last night, I used my ‘me time’ to watch the ﬁrst Toy Story, alone. I

needed to identify with Woody, oody, especially in the scene where ere Buzz Lightyear makes his ﬁrst appearance. “All right,, that’s enough! Look, we’re all very impressed with Andy’s new toy.” I quickly related fully to Woody’s sentiments, but in the real world, I currently ﬁnd myself up against things. Firstly, this new “T-O-Y” is Jaik’s birthday gift from his godmother, Grace. The Playtech Logic Intelligent Robot is also remote mote controlled (read: real in Jaik’s eyes) which means it can dance, talk, walk, moonwalk, shoot foam discs (from its mouth!) and turn its head left or right, all at the push of a button. I’m beginning to question why I don’t have a laser! Only Woody’s echoing voice is keeping me from imploding with laser envy, “It’s a little light bulb that blinks!” Jaik used to love it when I did all those things, ALL those things, well maybe without the

WHAT THE KIDS SAY: Jaik’s best toy: Robots! Jaik’s wants: Batteries! Jaik sleeps with: LEGO Firetruck Harry’s best toy: WooWee’s Robosapien Harry’s wants: Fisher Price’s Octonauts Harry sleeps with: Golden Bear’s Iggle Piggle and six Mattel Disney Cars

remote control. OK, so my c moonwalk isn’t quite Michael moon Jackson, but it’s still ‘falling Jac with style’. w Let’s not forget who’s the grown up here, eh? I should be man enough to carry all this; I have the shoulders. Shoulders? Robosapien shoulders! Harry has his own robot! One with enormous shoulders. e Shoulders like giant Sh boulders, and a head as bou proportionately smaller to propo my existence is now them as m feeling to the boys. Oh look, Mini Robosapien, “can walk, has articulated arms, working hands and eyes that light up!” My eyes are beginning to ‘light up’ at the sudden increase in the number of triple ‘A’ batteries on our shopping list. Perhaps I need my own robot; I had a bit of a rummage to see what I could ﬁnd. As the boys engaged their newfound conscienceless, mechanical devices into battle with each other, I found myself a dancing, ‘Party Animal’ amongst their stash of toys. I’m in a state of temporary turmoil; I need to reinvent some daddy coolness, and must do it quickly if I am to knock these plastic playthings off their perches. The ‘automated’ Panda professes to play and dance to the beat of my favourite music and requires three AAA batteries, which are, “not included”. I think I’ll go and make myself a cup of tea.

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WHAT THE KIDS SAY: Orlaith’s favourite toy - Jakk’s Pacific Princess Sofia the First Magic Amulet Sorcha’s favourite toy - Flair’s Doc McStuffin’s Medical Bag Orlaith’s bed time toy - Hello Kitty Talk Back Kitty Sorcha’s bedtime toy - ELC Betsy Bunny Toy Orlaith wants - Fisher Price’s World of Little People Disney Princess Palace Toy Sorcha wants - VTech’s Toot Toot garage Orlaith’s favourite programme - Princess Sofia the First - The Floating Palace Sorcha’s favourite programme - Peppa Pig

The Coens: Princess Lessons Martina Coen is mum to Orlaith, (5) and Sorcha (1) and runs her own childcare business in Enfield, Middlesex. It was a busy month in our household recently with one big planned event and also a surprise one. Not only did our eldest daughter turn five years old, she also lost her first baby tooth... a real sign that she is no longer our little baby. Orlaith had kindly provided us with a big (and I mean big!) list of toys that she would like for her birthday presents. My husband and I sighed as we looked through the three pages (I told you it was a big list), which she had covered in pictures cut from catalogues and copies of TnP but at least she had given us some inspiration. Orlaith is in a kind of funny age bracket, too old for baby toys but too young for electronic gadgets and beauty gifts. Luckily she still

adores princesses and in particular, Disney’s Princess Sofia. She e has the talking Sofia doll, Sofia pyjamas and every episode e ever broadcast has been recorded and kept on our television for those days when “there’s nothing on tv”!” So we knew it was the right choice when we bought her the Princess Sofia the First Magic Amulet. It’s a very sweet toy, the amulet that can be worn with her Princess Sofia dress-up costume butt also comes with a selection n of cards that, when inserted d into the amulet, recite a Princess lesson. The lessons are actually very grounded, advising aspiring princesses to be kind, respectful, enjoy learning and always try your best. In an age of technology and gadgets, it was heart-lifting to hear my young daughter reciting lessons

about friendship and kindness – I hope she sh can hang onto those lessons lesso for a long time. Sorcha was enthralled S with all the celebrations w and had great fun helping Orlaith unwrap her gifts then spent ages playing with the discarded paper and empty boxes! Another of Orlaith’s many gifts was the Hello Kitty Talk Back Kitty from her aunt. She K loves the soft, cuddly lo toy and has great fun squeezing its paw to activate squee the recording function, which recor then plays back at a faster speed

making us all sound like we’ve inhaled helium! Orlaith’s gone one step further though, and has taken to sneaking up on us and recording us when we’re unaware then playing it back for all to hear, let’s hope she doesn’t record any inappropriate conversations and embarrass us by exposing our comments to our friends and family.... !

FEBRUARY 2014

PREVIEW

LONDON TOY FAIR

The fairest of Toy Fair 2014 promises to be bigger and better than ever, so we answer all the what, where, who, when and whys as we gear up for this year’s show

upstairs, ell, believe it or not it’s Toy Fair time which will Toy Fair 2014 again. It’s the big one – at least here in help the UK – the culmination of the past 12 Kensington Olympia ensure months and the spiritual start to the toy industry’s January 21 – 23 the buzz year. It’s a time to showcase new products, (9am – 6pm) of the recognise and congratulate excellence from show the past year, and also to look forward to www.btha.co.uk/toy-fair extends the next 12 months and beyond. throughout Ultimately, Toy Fair is about the toy industry both halls.” coming together to map out the future, to discuss This focus on restructuring the show extends to new business, bolster existing other aspects too, including the live broadcasts. partnerships, sign new deals, and After a great response last year, an increased showcase the toys that will be putting number of screens have been fitted a smile on the face of children for the throughout Olympia so that wherever you rest of the year. Christmas 2013 might are, you can keep up with everything be a waning memory, but Christmas going on live from the show floor. “The 2014 is front and centre. increased number of TV screens around This year, the show has had a the show means that Toy Fair TV will bit of a shake up and looks set be broadcast live to a number of new to be the biggest and best yet. areas giving extra publicity for our Exhibition space has become exhibitors and creating an interactive highly contested, and with many MV Sports experience for all,” explains Simon. returning exhibitors bolstered by With these changes, there’s a first time exhibitors, the show has grown yet again. statement of intent from the Toy Fair team “We have expanded to accommodate the that, after last year’s 60th anniversary growing demand for space and we are celebrations, the show will continue to move with the times and push fortunate that we retain the loyalty of so ahead for another 60 years. many exhibitors as well as attracting many new ones both large and small,” says Simon Pilling, Head of Toy Fair Operations and Sales. “The most obvious change in 2014 is the expansion into the full Upper West Hall, which allows us to offer existing and new exhibitors a greater amount of exhibition space.” With more exhibition space This vision is shared with Toy Fair stalwarts, Flair, taking to this comes more exhibitors and more year’s show with a spring in its step, and an eye toward the future. toys. It’s this breadth of exhibitors Lindsay Hardy, Marketing Services Director, Flair reveals that visitors that makes Toy Fair a mustto the stand will see an exciting new outlook for the company. “Toy attend event for retailers of all Fair is the central event for the whole industry where months of work sizes. There’s now something come together in one fast-moving, three day show,” says Lindsay. unmissable around every “2014 marks the end of one era for Flair and the beginning of a new corner, and Simon says that one. I think people are going to be very pleased and probably a bit this year’s shake up ensures surprised by what we have to offer as we have some amazing and a good balance of exhibitors possibly unexpected strings to our bow. It will change how people across the entirety of the perceive Flair!” show floor. “We have had a Some of the biggest and most loved properties and toys in the great response with some industry unveil their latest incarnations at Toy Fair. “We always have key large exhibitors moving

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TOY FAIR IS THE CENTRAL EVENT FOR THE WHOLE INDUSTRY WHERE MONTHS OF WORK COME TOGETHER

”

LeapFrog

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them all

some new news to share,” says Foye Pascoe, General Manager UK, Ireland, Nordic and Benelux at Hasbro. “We will be showcasing the new 2014 range from some of the best known brands including Monopoly, Nerf, My Little Pony and Transformers – prepare to be blown away!” Naturally, many exhibitors are there to show their latest lines and take orders from retailers and buyers. “Toy Fair gives us a platform to showcase our ranges to buyers and media – both of whom may not have had the chance to review them properly before,” says Charlotte Johnson, Brand Manager at VTech. But there are other equally vital elements of the industry that are just as well represented. Bureau Veritas Consumer Products Services will be on the show ﬂoor to promote its services to toy safety, including expert advice and solutions for the recent Toy Safety Directive and future

FEBRUARY 2014

legislation changes. “We have developed innovative solutions to help the toy industry overcome these chemical challenges in a cost-effective way, by promoting a risk-based approach,” says Alexa Besnard, UK Marketing Manager, Bureau Veritas Consumer Products Services. “We are aiming to promote this approach to our clients and to demonstrate how Bureau Veritas can assist them with their compliance needs. Toy Fair is the opportunity for us to network with our current clients and to meet new ones.” For many, Toy Fair is a familiar and welcome part of each year, and an opportunity to build on the previous year’s success. But for newcomers Toy Fair is the perfect place to make their ﬁrst mark on the industry. Newly formed Epoch making toys Limited, which began trading on 1 January this year, will be making its Toy Fair debut. It’s an

PREVIEW

LONDON TOY FAIR

“

SOME OF THE MOST INFLUENTIAL AND KEY PEOPLE WITHIN THE INDUSTRY ATTEND TOY FAIR, SO IT IS AN EXCELLENT OPPORTUNITY TO GAIN SOME VALUABLE FEEDBACK

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important event for the company who view it as the perfect place to reach the right people. “It will give us an opportunity to showcase our three brands and to highlight what support we can provide to retailers.” says Sally Carnall, Marketing Manager. “Our main aim for this Toy Fair is not just highlighting new products but to showcase the whole marketing package that we can provide for each brand and to hear feedback. Some of the most influential and key people within the industry attend Toy Fair, so it is an excellent opportunity to gain some valuable feedback.” The show’s Greenhouse initiative, a designated space for start-ups, first-timers and smaller companies, adds to the all-inclusive nature of the show, and this year’s fresh faces are as numerous and varied as ever. Arnold Fox, proprietor of Krinklies is heading to Toy Fair for the first time, eager to take advantage of the masses of visitors and showcase a new creative product, Krinklies. Arnold says: “We are a first time exhibitor at the Toy Fair where we are launching a completely new product called Krinklies. The exhibition presents an ideal opportunity to meet people face-to-face and to discuss with them the product and its market potential. So we hope to make many productive contacts and receive meaningful feedback.” Also exhibiting at Toy Fair for the first time is Gen42 Games, though they are no strangers to the industry. Gen42 Games director, John Yianni, will be taking to the show floor, looking to build on the recent success of the company’s flagship game, Hive. “Seeing a massive growth in popularity for our games here in our home market, we are confident that Toy Fair can help us feed that trend and take our UK games business to higher heights.”

The variety of exhibitors, from start-ups to global market leaders, means that whether visitors are looking for the latest and greatest licensed toys, the newest addition to a classic range, or keeping an eye out for the weird, wonderful and esoteric, Toy Fair has you covered. For many independent retailers, this is the show of the year. Rounding out the first day is a highlight of every Toy Fair, the annual Toy Industry Awards. To celebrate the diamond anniversary, last year’s awards were held alongside the show in a one off, bespoke event space at Olympia. This year, however, the awards evening moves to the Science Museum, a short trip down the road and a fitting location that Frank Martin, Chairman of the BTHA Council, describes as “a fantastic setting for the gala event.” It’s difficult to distil a year’s worth of accomplishments into one short evening, but it’s a great excuse to grab a drink after the first day and catch up with faces old and new. “With so much to celebrate in 2013 in both retail The Puppet and product, we look forward to Company another busy and enjoyable event in which the industry will come together as a whole after a frenetic first day of Toy Fair,” adds Frank. So, with that it’s time to enjoy the last of the Christmas goodies and move onto the final preparations before the show opens on 21 January. Team TnP will be on the show floor and on Stand E1. Make sure to pick up your free copy of the Daily News each morning as we bring you the hottest news from the show floor, as well as interviews and features from all corners of the industry. And don’t forget, as Hasbro’s Foye Pascoe says, “Have fun – it’s all about the toys!”

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Lots new for Spring/Summer 2014 TV Advertised

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Toot-Toot Drivers Police Station

TV Advertised Toot-Toot Drivers Big Fire Engine

Toot-Toot Drivers Parking Tower

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Toot-Toot Drivers Fire Station

See us at London Toy Fair Gallery Stand 500!

New packaging

PREVIEW

LONDON TOY FAIR

Company 1 Two Kids A Girl for all Time Aardvark Swift Recruitment Accurate Die-Cast Alpha Toys Amerang Armadillo Imports Artstraws Asobi Gallery Aurora World B Kids UK Bandai UK

Stand Number

GH54 GH11 GH10 Gallery 187 Gallery 515 Gallery 215 H92 Gallery 630 120 & 180 D35 Gallery 501 Gallery 600 Banyan African & Caribbean Heritage Products Gallery 535 Barnardo's B85 Battlefront Minatures Gallery 148 BeeWi B92 Bigjigs Toys H39 Big Pink Bubble B99 Bladez Toyz Gallery 123 Blue Triangle Coffee Lounge B149 BLUW 'A member of the Litebulb Group' Gallery 124 The Book Squad GH23 Bottleclocks Gallery 149 Boxer Gifts D99 Brainstorm D2 Brookite G110 BTHA Exhibiting Members' Lounge Gallery 205 The Bug Store GH31 Bureau Veritas Consumer Products Services UK F36 Butterﬂy Belles Gallery 150 Cambridge Brainbox GH32 Cambridge Games Factory G66 Cartamundi (UK) H1

Company

Stand Number

Carte Blanche Greetings CASDON Century Logistics Character Options Cheatwell Games Cheeky Rascals Clementoni UK Click Distribution UK Cloud b Coiledspring Games Corkerswinegame Ltd Corolle Cuckoo D'Arpeje Demo Zone Denford Ltd Desher Ltd Destination Board Games DKL Marketing Dress Up America Drumond Park DWSD East Coast Nursery Eduk8 Worldwide Elementals Epoch-Making Toys Ernest The Bear Toys Escape Esdevium Games Euroﬁns Product Testing Services Exertis MSE Famosa Feel Good Art

B135 E30 GH60 E119 F20 GH51 Gallery 155 Gallery 105 F100 B160 Gallery 420 Stand E66 Gallery 320 Gallery 190 Gallery 157 F115 B166 GH13 E66 Gallery 537 Gallery 440 GH42 B56 H86 GH41 B150 E110 F60 E109 GH7 H50 Gallery 400 H40

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. . . e m a g e f o d a e h a y a t S

TOYFAIR GALLERY 146 • SPRING FAIR HALL 3 – 3P06

Email: sales@traditionalgardengames.co.uk

www.traditionalgardengames.com

PREVIEW

LONDON TOY FAIR

Company

Stand Number

Company

Fiesta Crafts Figuractive First Celtic Toys and Learning Flair Leisure Products Floppets UK Flying Gadgets Folkmanis Puppets Fulanitos UK Funrise Funtime Gifts James Galt Gamewright Games Gear for Games Geemac - Thinkway Gen42 Games Getretro.co.uk Gibsons Gift Time Ltd Gigamic Games Global Opportunities Marketing Golden Bear Products GoldďŹ sh & Bison The Good Toy Guide Great Gizmos Green Board Game Company H Grossman Haba UK Halilit (Marnita Ltd) Hama Handlebar Heroes Hasbro UK Heelys

F66 G60 E115 E39 Gallery G16 B95 G119 Gallery H15 E9 B160 G120 Gallery Gallery GH3 E40 GH31 B160 H46 E69 E35 Gallery G20 E15 E49 F16 E90 E66 B25 Gallery B109

HEXBUG Hippychick Hobbyheadz Hong Kong Trade Development Council Hornby Hobbies HTI (Halsall Toys Europe Ltd) Hue I-Read IMC Toys UK Indigo Jamm Information Desk Ingo Devices UK Injusa Insect Lore Intelex Group UK Intelligent Retail Interplay UK Intertek Inti Games IVI Japan Craft JNH Europe John Adams Leisure John Crane Jomoval Jumbo Games Junk Beam K'nex UK K-Play International Kapla KD UK Keel Toys

635

330

109 425

154

620

Stand Number Gallery 165 H44 GH59 GH62 D11 E125 GH5 GH1 E129 H42 E70 D19 F90 D20 F110 GH58 G10 GH24 B165 H40 G62 F101 G100 E20 G101 E46 GH61 Gallery 510 Gallery 199 Gallery 435 Gallery 160 B35

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PREVIEW

LONDON TOY FAIR

Company

Stand

Kiddimoto C42 KidKraft Netherlands BV E79 Kids@Play Gallery 135 Kitﬁx Swallow Group B60 Krinklies D26 Kriya GH36 Paul Lamond Games E50 Lanka Kade F1 Le Toy Van E10 Leapfrog Toys (UK) B40 Learning Resources D36 Lego Company B70 Lexibook B18 Litebulb Group Gallery 124 Little Handfuls B26 Little Helper H40 Little Tikes Gallery 540 London Europe Group B96 M V Sports & Leisure B30 Make2Play D27 Manhattan Toy Europe Gallery 610 Marbel B50 Marvin's Magic H65 Maxim GH20 Meccano Toys (UK) E131 Melissa & Doug F40 MGA Entertainment Gallery 540 Micro Scooters B45 Mightymast Leisure Gallery 147 Miniland Educational E66 Minimaster Sports Co GH40 MOLTO H74 Mookie Toys E149 & B90 Muddleit H30 MumboJumboToys F50 Mushroom & Co GH30 Music for Kids GH16 Mycoal Warmpacks GH48 Natural Products G51 Nici presented G20 by Great Gizmos NPD Group Gallery 146 OID Magic B20 Oops H40 Orange Elephant D98 Orange Tree B100 Orchard Toys B12 Oxford Diecast Gallery 195 P & C Toys G125 Padgett Bros (A to Z) F15 Paladone Products Gallery 145 Pants on Fire Games GH21 Paper Projects B116 Papo UK Gallery 128 Peers Hardy Group D25 Peterkin UK Gallery 110 Playbox G95 Playbrickshop GH25 Playmags Gallery 537

Company

Stand

Playmobil (UK) Gallery 210 Plum Products G90 Pocketbond/Toyway H22 Pomegranate Europe Gallery 177 Porcupine Press GH27 Posh Paws Int D89 Press Ofﬁce Gallery 158 Prince Lionheart UK GH56 The Puppet Company E16 Purple Cow B160 Purpley GH39 Rainbow Designs E120 Ranok-Creative F111 Rashmian D95 Ravensburger B156 Ravensden B65 Re: Creation E160 Red Bird Publishing G63 Relaxation Garden Gallery 142 Reliance Technical Service B80 Revell Gallery 100 Robbie Toys F90 Rolly Toys F90 Rory's Story Cubes B160 Sakar International G29 Salepoint GH53 The Sales Partnership E21 Sambro International G46 Sassy B56 Schleich B121 Schmidt Spiele B160 Science4you Gallery 122 Set Enterprises B160 Shreds G65 Simba Smoby E140 SJD Games GH50 Sky Media Café G122 Sluban UK & Ireland GH25 (Playbrickshop Ltd) Soomo Toys GH8 Sorgenfresser B160 Worry Eaters Spin Master Toys UK E131 Stabilo Gallery 184 Star Images H90 Stepping Stones GH15 Streetlight Games Gallery 415 SuperAwesome GH28 T.A.R.E.M.A. F30 Tactic Games UK D109 Tantrum GH18 Tapball UK H95 TCE Design t/a H36 Top Century Enterprises (UK) Terox Toys G115 Thames & Kosmos B49 The In Thing E130 Thinkfun B160 Tiny Love B56

Company

Stand

Titan Merchandise B115 TKC Sales E99 Tobar Group Trading Gallery 305 Toby Rich GmbH H72 Together Plus Gallery 141 Towergate B27 Risk Solutions Toy Fair Best Gallery 157 New Toys Toy Retailers Gallery 176 Association Toy Trust Coffee Gallery 175 Lounge Toymaster London Room ToyNews E2 Toys N Playthings E1 ToyWorld GH37 Traditional Garden Gallery 144 Games Travis Designs G50 Trends UK Gallery 410 Triqo Gallery 143 Trunki C45 Turner Media Gallery 130 Innovations Cafe TV Studio Gallery 153 TY UK Gallery119 UL Cafe Gallery 520 UL VS United Kingdom D100 Underground Toys G120 University Games UK F10 Upcoming Minds B101 Vivid Toy Group E135 Vtech Electronics Gallery 500 Europe West Design Products C60 Wicked Vision E100 Wild Card Games H20 Wilton Bradley E89 Wind Designs H52 Winning Moves UK D17 Wizard GH49 Wonderworld E66 Wooky Europe Gallery 200 Worlds Apart B130 Wow Toys G15 WowWee UK Gallery 410 Wrebbit3D B160 Zapf Creation UK Gallery 540 Zappies Gallery 152 Zeon B75

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PREVIEW

LONDON TOY FAIR

VTech bolsters its range for another year VTECH 01235 555545 www.vtechuk.com

In 2013, VTech rose to number four manufacturer in the total toys market and number one in infant toys for the first time. 2014 sees the firm building on this continued success to showcase a number of line extensions and new product launches at Toy Fair in London Olympia TOOT-TOOT DRIVERS One such success is Toot –Toot Drivers which has seen 90% growth year-to-date (NPD October 2013) putting VTech in a strong position for another outstanding year with continued development and innovation. New vehicles and playsets will be introduced in Spring to build on this popular collectable range. The new Toot-Toot Drivers Fire Station features lots of fun manipulative areas including a flip-up launcher for emergency speed, working fire alarm, rolling fire hydrant, sliding lift and open and close door. This playset includes a small Toot-Toot fire engine, nine interchangeable track pieces that can be swapped into different combinations and three interactive SmartPoint locations that trigger fun responses when driven over. Another addition to the range is the Toot-Toot Drivers Police Station. Speed off to the 999 call when the alarm sounds, zoom around the spinning roundabout and lock the criminal in the jail. All while listening to fun vehicle sound effects and tunes. Police THE NEW TOOT-TOOT Car includes three DRIVERS FIRE STATION sing-along songs, six fun FEATURES LOTS OF FUN melodies and lots of MANIPULATIVE AREAS realistic sound effects. Police Station includes five SmartPoint locations

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that trigger fun phrases and sounds when driven over. Encourages motor skill development and imaginative play.

Gallery:

500

PRE-SCHOOL New for Spring is the redesigned Playtime Bus with Phonics. Through over 100 interactive curriculum questions your child can learn phonic sounds, letters, vocabulary, numbers, counting and safety rules. Also includes a quiz mode to reinforce learning. Features over 30 lively melodies, songs and fun bus related sounds effects, 26 letter buttons, 1-10 number buttons, brake, horn & driver buttons and an open and shut door. Following the success of Gadget the Robot and Little Gadget, Letter Friend further TV advertising and other marketing support will ensure that these popular guys continue to grow in 2014. There will be further Pre-School introductions for the Autumn/ Winter season.

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PREVIEW

LONDON TOY FAIR

VTECH INNOTAB InnoTab has sold more than any other children’s tablet (YTD October 2013 NPD). The InnoTab 3S has been a huge success with one of the stand-out features being the Kid Connect app created by VTech. Kid Connect is a safe way for kids to connect with their InnoTab 3S to their parents smartphone/tablet – anytime, anywhere! New software and apps for InnoTab will continue to be released throughout the year, some of the new titles for InnoTab include Disney’s Soﬁa the First, Nickelodeon’s Bubble Guppies, Toot-Toot Drivers Phonics and Cody and Cora Handwriting to name but a few. The software library exceeds over 20 titles and there are hundreds of apps available to download from VTech’s Learning Lodge. As well as this, there is also a growing library of chart music titles available on InnoTab from artists like One Direction, Little Mix, Union J and more! InnoTab will be supported by strong TV advertising throughout 2014.

BOYS Spring sees the new Switch & Go Dinos TURBO products hit the retail arena. The new Dinos assortment includes flywheel design, which extends the ranges capabilities yet again. Power-up your Dino vehicle by running it along any flat surface and let it roar into action! There are six new Dinos to collect in the assortment, including Zipp the T-Rex, Dart the Triceratops, Spur the Stegasorous, Fray the Ankylosaurus, Cruz the Spinosaurus and Spinner the Stigmoloch. What’s more the new T-Rex Dino Launcher is set to jump into the range - press the handle to build power and then press the launcher button to release the T-Rex into full Rip’ N Roar action. Also available is the Triceratops Deluxe Launcher. This cool set comes bundled with unique Switch & Go Dino, launcher and volcano play-piece. Charge up and launch your Dino vehicle, aiming it through the volcano will see the lava pieces erupt into the air! The current Switch & Go favourites will of course continue in 2014 including Lex The T-Rex, Commander Clade the Velociraptor and the Mega T-Rex. Furthermore, there will be some exciting new range additions to the KidiCreative line revealed at Toy Fair, as well as a very special launch to the Girls specific market, a first for VTech.

“

THE INNOTAB 3S HAS BEEN A HUGE SUCCESS WITH ONE OF THE STANDOUT FEATURES BEING THE KID CONNECT APP

”

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PREVIEW

LONDON TOY FAIR

Sylvanian Families get a new home

Stand: B150

EPOCH making toys Limited 0718 209321 www.epochmakingtoys.com The newly formed EPOCH making toys Limited will be showcasing the iconic Sylvanian Families brand as well as Aquabeads and Charmies on stand B150. New for 2014, Sylvanian Families, the collectible range of adorable animal family characters and charming, detailed homes will have additional play value through

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Connectability. This feature will allow homes to interlock to create larger dwellings and to also connect together in different ways with shops and restaurants to create a charming Sylvanian world. All can be played together for endless days of fun and imaginative story telling. The connectability feature will allow children to customise their very own Sylvanian world by trying out their own building ideas ideas, adding additional play pla value. Come along to the stand to see s how it works and to also meet Freya, the Chocolate Rabbit Sister Siste who will be doing lots of exciting Mascot events. ev EPOCH making toys Limited will w also be highlighting their Arts & highligh Craft products such as pr the new Aquabeads Jewel bead range, including the Double includ Pen Set. It includes S the amazing a multicolour bead mul pen, pen which holds up to 12 colours of beads. Allowing be children to c simply twist the si top to to select the bead colour and then press the button butto to release the bead onto the b template, to create temp colourful designs colou that will magically stick together. Come along to see Co EPOCH EPOC making toys Limited creative and Limit imaginative brands. imag

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Show deals available at Toyfair Stand G20

www.ggtrade.co.uk

PREVIEW

LONDON TOY FAIR

A Flair for really great toys Flair 0208 643 0320 enquiries@ﬂairplc.co.uk www.ﬂairplc.co.uk

Flair is pulling out all the stops this Toy Fair with one the most signiﬁcant launch programmes in the ﬁrm’s history. It’s packed full of new brands, extensions to existing hot properties and even more that can’t be revealed until the doors of Olympia open

isney’s Sofia The First will be making an appearance in the Flair portfolio with a new collection of Micro-Figure Jewel Playsets. A hero product of the range will be the Magic Amulet Playset. Opening up the amulet reveals a beautiful micro world featuring areas of Sofia’s castle. The playset includes detailed micro dolls to play with, movable parts, lights and sounds. The Jewel Playsets range will include Playset Jewellery, a Magic Wand and even a Tiara! Sofia will also be featuring in a collection of Creative Play lines. Violetta is another hit Disney property and now subject of a complete toy line by GP Flair that will include Fashion Dolls, Role Play Cosmetics, Collectables, Youth Electronics and Arts & Crafts. The Youth Electronics range will include fantastic products such as Headphones, Microphones, Dance Mats and even a floor standing Music Projector, which projects disco lights to the rhythm of the music. Sofia and Violetta will also be joined by Doc McStuffins in Flair’s Disney portfolio. Doc McStuffins has already become a pre-schoolers’ favourite on Disney Channel where millions have tuned-in to watch as she helps make poorly toys feel better again. Flair’s Doc McStuffins collection will be extended in 2014 with a world of new playsets, plush, role play and accessories for fans to discover. The Clinic Playhouse is where fans can act out all their Doc adventures in the downstairs clinic area which includes Hallie’s reception area, examination table and examination couch, whilst upstairs is Doc’s Bedroom where she goes to rest after a hard

Stand: E39

day’s work! The new Carry Along Clinic, which includes lights and sounds, opens up into a full clinic desk with all the accessories needed for home visits. Further pre-school choice can be found with Tree Fu Tom when in spring Tom takes on ranger duties with new role play accessories. In autumn, the line grows with new playsets, role play and a remote control Tom! Plus a brand new collection called Primi will be launched in Q3. Taking the most popular pre-school play patterns this collection of generic toys, playsets and first creative play lines will all be included under this brand new GP banner. Aiming to retain the top spot in the action figure market Flair will unveil the continually updated Teenage Mutant Turtles Ninja Turtles collection of figures, accessories and playsets. From summer, fans can swell their ranks of Ninjas with new waves of figures including not just the four brothers but other notable friends and foes from the series such as Mutagen Man, Metalhead and new versions of Splinter, Bepop and Rocksteady, amongst many others. July will see the influx of Deluxe Throw n Battle Turtles, with Turtles figures leaping to their feet and Dojo Turtles decked out with removable training gear. Quarter 3 will also see new vehicles and a whole range of Z-Line playsets that can be connected together to create a world of Z-line action. Role play will also continue growing with the spring launch of masks, shells and weapons equipment that will be joined in autumn by electronic Turtle Hands that emit incredibly realistic sound effects with every Ninja move. Now in its third year and continuing to evolve, is the Trash Pack. Spring will see a whole new grossed out segment called Trash Pack Wheels.

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PREVIEW

LONDON TOY FAIR

Flair PLC As a completely new concept for the property these wheelie gross characters will introduce track racing to the play pattern with inventive new playsets such as the Trash Pack Wheels Rotten Roller Coaster. In the core Trash Pack range, Eggs will replace the Toilets as the Trash Pack Rotten Eggs make their smelly debut pre-Easter. Then for autumn we can reveal the next lab experiment gone wrong as Junk Germs becomes the latest infestation to sweep the nation. 2014 will also see the Violetta Fashion Doll emergence of the heroes from the Island of Gorm once more when Gormiti returns to the toy shelves. Now with a successful TV series behind it, the Lords of Nature will return to their original best with a spring launch of incredibly detailed action figures. Creative play will remain strong for Flair and there will be much to discover under the newly formed Cool Create umbrella brand, which allows consumers to instantly identify with collections of the best creative kits available. Kids will know they’re taking the right direction with the new 1D Cool Cardz Design Studio that will allow them to make laminated collectable cards featuring their favourite members of the planets biggest boy band. Joining the successful Cool Cardz collection will be Cool Bandz, a set for girls to create cool wristbands in the style of those often given out at concerts and attractions, but with favourite themes and pictures decorating them. Also new for Cool Create will be Bloom Pops, a fresh new flower making range. Girls can make colourful fabric flowers that use felt petals and accessories. The flowers can be used to decorate almost anything whether it is;

furniture, books or even mobile phone cases. The Flower Design Studio is a colourful and cool flower making station that doubles as a storage station. Use the Flower Decor Pack to make a flower wall display, the Bouquet Pack to make your own flower bouquet and the Flower jewellery Pack to make pretty flower accessories. This of course is just a taste for creative play and a visit to Flair’s stand will reveal much more, including a collection of Disney Licensed Craft & Stationery Kits, brand new Glitzi Globes sets and a new Gelarti range called Gem Drops. Doc GP Tech launched in 2013 with the incredibly successful Appen, a stylus that converts any tablet into a learning toy and art studio. Then as the New Year rolled in Cupets GP Tech’s menagerie of “Cute Pets” entered the scene. The launch collection of Cupets has 12 cute and quirky ‘cube shaped pets’ to discover. Each comes to life with its own personality and ability on a smart device, in conjunction with the free app. Play fun games and enter Cupets World for an exciting adventure! Nurture the Cupet, feed, bath and care for them. Kids will not only collect them, they’ll want to care and play with them every day in augmented reality. The Cupets invasion will begin as kids strive to collect them all! Autumn will see even more in-store for the brand, as new Cupets Ice join the scene with six new icy pals and more adding to the fun and games. Already launched in Italy, Cupets have enjoyed phenomenal success and GP Flair aims to echo this with a massive launch plan that will not only target kids, but also the casual gamer.

McStufﬁns

Trash Pack

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PREVIEW

LONDON TOY FAIR

LeapFrog set for more exciting launches at Toy Fair 2014

Stand: B40

LeapFrog 01895 202840 www.leapfrog.co.uk Following a ground-breaking 2013 for LeapFrog, the leader in educational entertainment is now set to make its mark at the 2014 Toy Fair showcasing its latest pioneering innovations and learning aids. Kicking off 2014 is a bold new member to the award winning LeapPad family of learning tablets, LeapPad2 Custom EditionThis LeapPad 2 tablet is customisable in over 100 different ways, offering children a unique chance to express themselves and personalise their very own device. International Marketing Director, Sally Plumridge comments: “We know that every child is different, learning at their own pace and in their own style. At all stages of play, we want to offer an element of personalisation to support and encourage each child’s individual learning journey. With LeapPad2 Custom Edition, not only can children design their very own learning tablet, but they’ll also beneﬁt from personalised learning solutions thanks to advanced software which adapts to a child’s natural pace and ability.” The Custom Edition comes with ten interchangeable sticker skins, both pre-designed and colouryour-own, as well as matching digital wallpapers. Built to be kid-tough, LeapPad2 Custom Edition has the same robust performance as its award-winning predecessor but with even more content. Aimed at children aged 3-9, it comes complete with a built-in front-and-back camera and video recorder and an impressive 4GB memory – that’s enough to store 20,000 pictures. LeapFrog will also be celebrating the ongoing success of its milestone

2013 launch at Toy Fair 2014, with the Wi-Fi enabled LeapPad Ultra learning tablet. Since launching in summer 2013, the product has received fantastic feedback from parents, industry professionals, and educators alike. LeapPad Ultra also hit the number 1 spot in the Top 50 items in total market category in the lead up to Christmas 2013, as well as being included in the Dream Toys list of top ten toys last year. With the addition of LeapPad 2 Custom Edition, come spring 2014, the brand will boast a strong lineup of learning tablets, offering a range of devices for different ages and price points. To build on the success of LeapPad Ultra’s launch and the wider LeapPad family of tablets, LeapFrog’s extensive library of educator-approved content is set to be extended in 2014. There will be brand new learning games, apps and video experiences available which will include some of the most popular and sought after kids’ characters of the moment, including Soﬁa the First and Disney-Pixar Planes. LeapFrog’s very own new IP triple AAA title launch, Adventure Sketchers, will also be showcased at Toy Fair 2014. With innovative, action-packed gaming you can customise, Adventure Sketchers allows children to draw their own hero and game props. In addition, little learners can record their own voice into the game, as well as play around with vocabulary for fun story building and fast-action game play. Another 2013 triumph, LeapReader, will also be showcased at Toy Fair, following prestigious awards wins at the Toy Talk Awards, Dream Toys and Creative Play Awards in 2013. The LeapFrog offering for this learn-toread-and-write solution is also set to be extended in 2014 and will be revealed at Toy Fair. LeapReader has quickly become one of the top 40 toys in the market year to date, rising to No. 23 for the month of November (NPD, November 2013).

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PREVIEW

LONDON TOY FAIR

“

WE COULDN’T BE MORE DELIGHTED WITH LAST YEAR’S SUCCESS. WE CONTINUED TO LEAD OUR SECTOR IN INNOVATION AND INTRODUCED GROUNDBREAKING NEW PRODUCTS

”

LeapFrog LeapFrog will be introducing new licenced properties to their current range of books and audio books including the popular Doc McStufﬁns gang and an exciting new Disney Pixar title. LeapFrog will also build on its 3D title offering for LeapReader following the success of its 3D Monsters University book, which offered children a completely immersive learning experience with their favourite DisneyPixar characters. At Toy Fair, LeapFrog will not only champion the 2013 success of its newest plush learning toy, Read With Me Scout, it will also introduce six brand new learning toys. These new toy lines introduce exciting ways to play with new and existing loveable LeapFrog characters, whilst exploring a range of play patterns and offering ﬁrst class educational entertainment. One of the learning toys in LeapFrog’s stellar 2014 line-up is LeapFrog Fridge Phonics. Aimed at ages two and over, it helps children to learn lower

case letters with magnetic tiles, which combine tactile learning with letter learning. With familiar LeapFrog faces such as Tad, children can boost their knowledge of phonics and the alphabet, whilst building on important motor skills. Next year’s range of learning toys will also address the anxiety many children can experience when starting school. With a careful blend of imaginative play and friendly LeapFrog characters, this toy focuses on starting school jitters, gently tackling issues such as separation anxiety and unfamiliar environments, to meeting and making new friends. Sally Plumridge adds: “We couldn’t be more delighted with last year’s success. We continued to lead our sector in innovation and introduced groundbreaking new products, which are continuing to surpass all our original expectations. With this precedent set, we have big plans for 2014. We will continue to build on our existing product success stories, as well as introduce brand new concepts which will take LeapFrog into new territories. “We truly can’t wait to reveal more at this year’s Toy Fair! There are high expectations for LeapFrog, but feedback from industry professionals, consumers and media on our 2013 launches has given us a real conﬁdence in our stride for 2014. It has reassured us that we remain in tune with our key audiences, both recognising and understanding their diverse needs and demands. “‘Pure learning fun’ is our mantra and this is at the heart of every game, device, toy, video, book and app we create as we believe children will always learn best when they are having fun. Our new range will capture our now celebrated trademark blend of education and entertainment which allows children to reach their potential through play.”

toysnplaythings.

PREVIEW

LONDON TOY FAIR

Beautiful collectable dolls Stand: A Girl for All Time 020 7060 6151 www.AGirlForAllTime.com

GH11

Make sure you stop by A Girl for All Time at Toy Fair to see the UK’s premier brand of collectible playdolls, accessories and books for girls 7 and older. Triple winner of Oppenheim Toyportfolio’s ‘Platinum’ award, winner ‘Best Doll’ by ToyTalk for three consecutive years and nominated ‘Playdoll of the Year 2013’ (DOLLS Magazine), this range celebrates intelligent, feminine play through beautifully crafted dolls, stories and activities. This unique series of English dolls and stories follows the ﬁctional Marchmont family through 500 years of intrigue and thrilling adventures, and is loosely based on the historical periods taught in primary schools at Key Stage 2 level. Launched in 2011, A Girl for All Time is now one of the UK’s most sought after brands in the doll category and 2013 saw strong growth within the retail sector. With new sales agents in place, opening order specials and new bundle offers, the company looks forward to continued strong growth in 2014. This year’s Toy Fair sees a new character added to the range of dolls in addition to new accessories and stories introduced to existing ranges, expanding the line even further. Sophia, Your Georgian Girl launches at Toy Fair 2014 and now joins Matilda, Your Tudor Girl, Amelia, Your Victorian Girl and Clementine, Your 1940s Girl extending the Marchmont family tree even further. Perfect for the gift and toy market, this is a special present for collectors and children alike. Be sure to visit GH11 to ﬁnd out more.

Become a blaster master DWSD Ltd 08452573005 sales@dwsd.co.uk www.dwsd.co.uk

Stand: GH42

Looking at sourcing and delivering only the most innovative or original wow and must have products, DWSD LTD has been formed with the aim of delivering true innovation. This may well mean limited product ranges, but not being content with the mundane and boring keeps DWSD at the forefront of the market place when looking to source truly creative and exciting new products. Tek Recon is an extremely fun line of high performance toy blasters that bring something fresh into this category! Every kid wants a blaster with tons of awesome features and ammo, and this is it! Tek Recon’s high performance blasters feature a brand new reusable style of ammo that blasts over 85 feet and is safe and not messy! Each blaster comes with the most popular features such as Recoil, Trigger and Pump Action ﬁring, Extendable stock adjustments, and clips which hold up to 72 rounds! Launched ﬁrst in North America and featured in such popular media as ‘Live with Kelly and Michael’ and Wired Magazine, these blasters are now distributed exclusively through DWSD within the UK. For more information, read what thousands of fans are saying on Facebook.com/ TekRecon. Andrew Silverman, Managing Director of DWSD says: “I am very excited with the diverse product ranges DWSD are launching for 2014. DWSD has built upon our own requirements to be the distributor of choice for unique and innovative products. 2014 is set to be an exciting year!”

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PREVIEW

LONDON TOY FAIR

‘Wood’ you like to play with Great Gizmos? GREAT GIZMOS 01293 543221 enquiries@greatgizmos.co.uk www.greatgizmos.co.uk Last year was a landmark year for Great Gizmos with the successful introduction of the eco-friendly and award-winning PlanToys brand added to its already extensive portfolio. This year will see the company build on its collections with new additions to tempt retailers, whilst heightened consumer marketing will ensure shoppers are equally inspired. The 4M craft and science kits keep retailers and consumers coming back for more with different ranges and USP’s that allow kids and adults alike to choose exactly the right type of project. Butterflies feature prominently in the new 2014 collection with kits that take a modern twist on traditional craft activities. The Mould and Paint Mosaic Butterfly lets kids create beautiful tiled creations for friends and family, whilst the Butterfly Masks will make colourful masks that are a perfect craft activity to do with friends. For a creation that can be displayed, the Paint Your Own

Stand: G20 Trinket Box Russian Dolls has six dolls to be painted and then each doll fits neatly within one another in the true traditional style. Expanding on the environmentally friendly kits that mix eco issues and scientific fun, is the new collection for 2014. The Tin Can Cable Car lets kids create a mechanical working cable car from a simple can that will move along a wire just like the real thing, whilst the Tin Can Calculator uses electrical circuits to power a mathematical device. With the success of the award winning PlanToys in 2013, wood is high on the agenda with even more to offer from this environmentally excellent collection. Not to be missed are the wooden ride-ons, beautifully designed and shaped as either a Car, a Fire Engine or a Pony, whilst the vibrant Pirate Ship and Noah’s Ark make for perfect pre-school play. Early learning will also continue to play an important part with new educational toys that help develop a child’s skills. Just two of these examples are the Owl Sorter, which allows children to place chunky shapes in their correct hole whilst the Happy Puppy will bob up and down and waggle its tail as it is pulled along the ground. The ever-popular luxury plush range NICI, is set to wow retailers for 2014 with more high quality collections launching in the spring. For dog lovers, Schnauzer is an ideal companion whilst a cheeky Elephant and vibrant Lantern Fish add a touch of sunshine to the range. The Jolly sheep family welcomes two new adorable characters, Amy and Frances to their collection. With plenty of accessories and wearing gorgeous dresses they are both really cute. Adding to the NICI dolls collection is Miniclara the Ballerina, a new best friend to join Minilina, Minilotta and Minilara in NICI Wonderland. Little girls can accessorise Miniclara with a Tiara, Tutu and Wings or decorate their rooms with Cushions and a musical Jewellery Box. This range of soft dolls has become a firm favourite with girls who love imaginary play and using accessories such as reversible clothing. All NICI dolls are machine washable and are suitable for children from birth. All of the above joins other favourites such as outdoor toys from Geospace, children’s luggage from okiedog and the ZOOB construction system.

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PREVIEW

LONDON TOY FAIR

Stand:

Back to the future

Gallery 600

BANDAI 01489 790944 www.bandai.co.uk

Bandai is looking forward to a very busy 2014 and to unveiling a host of new products at Toy Fair for re-launched brands Tamagotchi, Pac-Man and Digimon, as well as the latest instalments of all time favourites Power Rangers, Ben 10 and Harumika Digimon

Tamagotchi

andai is looking forward to a very busy 2014 and to unveiling a host of new products at Toy Fair for re-launched brands Tamagotchi, Pac-Man and Digimon, as well as the latest instalments of all time favourites Power Rangers, Ben 10 and Harumika. As the master toy partner for Power Rangers since its inception in 1994, Bandai is delighted to be working with its broadcast partner again this summer for the launch of the brand new series Super Megaforce on Nickelodeon. This time round the Power Rangers receive special morphers and ‘keys’ that allow them to morph into any team of Rangers from the past and gain access to their powers, weapons, Zords and Megazords. Highlights of the supporting toy line include the new scale 12.5cm articulated Rangers with weapons from past and present and the 16cm Double Action figures which are activated by moving their back. New items will be added to the Zord Builder system including the Legandary Megazord with 5 vehicles which morph together into Megazord mode. Add Cycles and Zord vehicles and you have all the power needed to defeat the alien armada. To become a Power Ranger you’ll also need a Legendary Morpher. Press the numbers to use in communication mode or insert one of the keys to activate light and sounds. It will also recognise other Ranger keys from 20 different Power Ranger series. Additional Ranger keys are sold in special series themed packs as well as being included in selected products across the toy line. As usual, Bandai will support Power Rangers with robust, year round marketing including TV, online, PR, consumer print and a dedicated app which will work with the Ranger keys. Another hot brand for 2014 is Tamagotchi and Bandai is very excited about what lies in store this year. Tamagotchi fever hit the UK once again at the end of last year when the latest virtual friend collection hatched in stores. Utilising short range communication technology, similar to that in smartphones, children are invited to “bump” their Tamagotchis together to send texts, exchange presents and earn Gotchi points. With a heavyweight TV campaign running throughout the spring, the new Tamagotchi Friends brand is gaining plenty of exposure and is also standing out in-store in the striking egg shaped FSDUs that were developed for launch. A new wave of egg designs will be unveiled in the summer, alongside a charming range of collectable figures and miniature playsets as the world of Dream Town is brought to life. As girls become familiar with the Tamagotchi family of characters through the digital toy, they will then be able to collect their favourite friend in figure format. Back to boys, there are two new brands launching this year to coincide with new TV series. Starting on CiTV

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PREVIEW

LONDON TOY FAIR

Bandai

Power Rangers later this spring, Digimon Fusion follows the adventures of leading character Mikey when he is transported into the digital world with his two friends and then teaming up with their new Digital Monsters or ‘Digimon’ friends before their world is deleted. New fusion powers allow Shoutmon and his Digimon companions to fuse their abilities to create endless battle possibilities in their efforts to defeat the evil Lord Bagra. The toy line includes collectable figures of your favourite Digimon characters where the Digi-Fusion figures fuse action figures and construction. Using the interchangeable ball and socket connector you can create replicas of the show fusion figures as well as your own custom figures. Mikey’s iconic Fusion Loader is the device he uses to fuse Digimon. The Fusion Loader recognises the different cards using touch through technology and when children activate the cards they will unlock special messages and create show fusions. As well as Digimon, Bandai is getting right behind the return of Pac-Man to support the airing of the new Ghostly Adventures TV series on Disney XD that airs for the first time in January. With classic characters and a colourful range from launch, Pac-Man is set to make a triumphant return with a variety of cool figures, mini plush and even a transforming vehicle just like in the show! Ben 10 completes the impressive boys’ portfolio for 2014. It’s hard to believe but Ben has been a leading property now for 8 years. 40 all new Ben 10 Omniverse episodes have been commissioned, starting with Ben 10 ‘Galactic Monsters’ airing first on Cartoon Network at Easter and then free to air on CITV from the autumn. The ever popular Alien Collection and Feature Figures will see new ‘Galactic Monsters’ styles and a fresh packaging feel from the new episodes and a new Omnitrix is also in development bringing you closer to the action than ever before! Finally, and not to be forgotten, Bandai’s commitment to the arts and crafts market is far from fading and it’s pleased to introduce a new girls’ brand inspired by

Harumika, the award winning fashion range that has delighted budding designers for the last five years. Locksies by Harumika is a new doll range that combines traditional doll play with creative flair and encourages girls to dress the characters using the same lock and style technique as Harumika. They fix the materials and ribbons into the silicon strip on the doll’s back and then mix and match to their heart’s content. There are four dolls to collect and each one comes with three pieces of fabric, two ribbons, hair accessories and a pair of shoes. There are also stylish room playsets that utilise the same wrap and lock feature so girls can put their interior design skills to the test by dressing furniture and decorating walls. A trendy transforming car completes the line-up and when girls open their pink vehicle it turns into a vanity studio. The Locksies dolls will be refreshed in the autumn under a dance theme and a new assortment will also see them come with their very own pets. TV advertising starts at Easter and will be complemented by consumer press advertising and demonstration activity.

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Pedaling to success Kids@Play 01291 635551 www.kids-at-play.com

Stand :

Galler y 135

Kids@play have recently won a major award for Sustainable Growth 2010, 2011 & 2012. The award was presented by the University of Wales Global Academy for being the Fastest Growing 50 companies in Wales. Malcolm Evans, Kids@play’s founder, tells TnP that the award is recognition that despite the difﬁcult trading period over these past three years, kids@play have broken the trend, and secured some great results. Kids@play will have a new exhibition stand at the London Toy Fair and will be displaying their new range of battery powered Vehicles, Pedal tractors and their new Clever Trike pictured. The Clever Trike has rubber tyres, folding canopy, high back seat, parental handle steering, rear tipping bucket, and a free wheel mechanism. Made from injection plastic with a tubular steel frame, the Clever Trike comes with a 24 month no quibble guarantee certiﬁcate. The Clever Trike will be heavily advertised in the Sunday pictorials during September and October 2014, which will help the Autumn and Christmas sales get off to a great start.

Coming up trumps CARTAMUNDI 01268 511522 www.cartamundi.co.uk

Stand: H1

With a history of printing playing cards for over 300 years, Cartamundi UK has firmly established its position as a trusted retail supplier and global brand for bringing families together. A long-standing relationship with Disney continues with several preschool card games in an attractive mixed counter display unit, including Dr McStuffins Dominos; Jake and the Neverland Pirates Donkey; Sofia the First Pairs; Mickey Mouse Happy Families, and Planes Fire and Rescue game in Tuck box and game box. World Cup fever hits home with an official range of FIFA14 card games including the FIFA 14 World Cup Facts Game, FIFA 14 Illustrative Playing Cards, FIFA 14 Memo Game and FIFA 14 Playing Cards. The trump card falls as Cartamundi launches an exciting interactive card game range in the summer. The new concept will be unveiled at London Toyfair 2014.

Household fun now in wood! Casdon 01253 766411 www.casdon.co.uk

Stand E30

In 2014 Casdon are entering the world of wooden toys. They are producing a Morphy Richard Kitchen Set, still keeping the realistic effect they are known for, but producing a top quality wood version. They will also be displaying some other excellent timbered delights, more details given on the stand. Following the success of the Henry and Hetty branded cleaning Trolleys, Casdon have developed a new modern version with a working hand vacuum. This will offer retailers a refreshed look and a different price point. Casdon will be showing their other top quality “evergreen” role-play toys, such as “Dyson”, “Henry” & “Hetty” replica vacuums.

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ADVERTISED

Nuremberg

Toy Fair

Hall 5 Stand A34

STAND E35

FOR MORE INFORMATION Call +44 (0)208 568 6398 Tel: +44 (0) 20 8568 6398 Fax: +44 (0) 20 8758 0345

PREVIEW

LONDON TOY FAIR

Time for Adventure Zeon 0208 208 1833 www.zeonltd.co.uk

Stand : B75

Zeon Ltd of London are delighted to announce the launch of a new range of timepieces and gifts based on Disney’s Marvel characters. The product line-up will consist of: Ceramic mugs, including 3D and 2D-relief designs, ceramic cookie jars, teapots, coasters, salt and pepper shakers and money boxes; stress relief moulded heads, tin lunch boxes, novelty pens, iPhone cases, gift sets, clocks and a full range of children’s and adult watches will complete the range. Another new license for 2014 will be Adventure Time from Turner. Aimed at kids aged 7-11, Adventure Time has been picked up by students and young adults and has rapidly achieved cult status. The company’s new range of watches, clocks, cookie jars, mugs and gift sets will bring Jake and Finn to life in a perfect way. One of Zeon’s biggest licensing successes in 2013 was with One Direction. The public needs no introduction to the biggest boy band phenomenon in two decades, not just in Europe, but on a global level. To complement the range of One Direction timepieces, Zeon are delighted to announce the signing of a contract with Syco for watches and clocks based on UK X-Factor finalists Union J. Zeon will also be launching new ranges of children’s timepieces based on Doc McStuffins, Jake & the Never Land Pirates and Sofia the First. These three pre-school licenses’ from Disney are exciting consumers and retailers alike.

Pockets full of fun The In Thing 0845 365 3030 www.theinthing.com

Stand : E130

The In Thing, the UK’s pocket money specialists will be exhibiting at this year’s London Toy Fair. Alongside the top lines for 2014, highlights will include licensed exclusives including Moshi and Skylanders Swap Force! Magic Choc, the range of chocolate toys includes Chocolate Picture Maker and Chocolate Model Making Kit. With numerous toy awards under it’s belt already, Magic Choc will not fail to impress visitors who stop by to have a go creating and tasting the 100% Belgian chocolate toys. Their brand tagline, “Bringing Fun to Chocolate” outlines exactly what you can expect from their stand at this year’s show. Other highlighted ranges on show will include Zombie Zity and the eagerly awaited second serious of Predasaurs Insect Invasion.

Ready for a wicked year! Wicked Vision 0870 871 3999 www.wickedvision.co.uk

Stand : E100

To celebrate 10 years of proudly manufacturing boomerangs in the UK, Wicked Vision is excited to announce three innovative new additions to their world famous Wicked Booma range. Sonic Booma, a whistling version of the world’s best returning boomerang. Aussie Booma, a two-blade, long distance, sports boomerang and Carbon Booma, the world’s most expensive production boomerang, will be showcased at London Toy Fair 2014. What’s more, Wicked Vision will be unveiling the biggest playground craze of 2014; Wicked UKick. Fusing elements of badminton and street football, the aim is to keep Wicked UKick off the ground for as long as possible. Use your hands or feet, play alone or with friends, this active, interactive game is set to take the global toy market by storm. Last but not least, who’d have thought that the biggest, best selling toy for 2014 is also the smallest? Wicked Micro Riderz are mini motorbikes that whizz off at incredible speeds. These mighty motorbikes perform ﬂips, tricks, loops and jumps with ease. Simply rev them up to unleash their awesome power. Come and visit them at Stand E100 to ﬁnd out why 2014 will be our most exciting year to date.

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Toy Fair - F66 | Spring Fair - H3, J18 | Nuremburg - H1, B-09 | New York - #5555 Fiesta Crafts Ltd - 3 Centenary Road, Enfield, EN3 7UD 020 8804 0563 fiestacrafts.co.uk

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LONDON TOY FAIR

Leading brands with fresh thinking and BIG opportunity

Stand: E160

Re:creation 0118 973 6222 www.recreationltd.co.uk Prepare to zip! The all new Zip Stix, suitable for ages 4+, is hitting the shelves as an amazing pocket money proposition. A hot new product, collectable & playfully fun; simply lock, load & launch against the competition. The innovative patented design has awesome high-octane graphics. Zip for distance, crash cones or even zip to stunt. Zip Stix will be supported with an impressive TV campaign in 2014. Prank Star; is an awesome new proposition in boys tech toys. A brilliant brand focused on the creation of innovative & novel high-tech gadgets; classic twists on existing play patterns. Providing a high impact range at accessible price points; that work just as they promise too! Something for the girls; brighten up kids’ nights with the Bright Light Pillow. The Bright Light Pillow is ultra soft & cuddly, contains 24 battery powered LED lights, has a simply ‘tough to turn on function’ & an automatic off after ﬁfteen minutes. The Bright Light Pillow is perfect for lounging around, sleepovers, travelling or on your bed, and is sure to be a favourite with girls this year. 2014 is a action packed year for re:creation and it also sees the launch of the ﬁrst ever Theatrical release from LEGO; re:creation will be launching under their LEGO Lights range some absolutely awesome LEGO Movie Key lights! In addition to Movie other hot properties will be making an appearance in the range, including DC Superheroes, Friends & many more line extensions. More big news from re:creation are Sky Ripperz from Air Storm, one of the fastest growing properties this year. With strong TV support on launch, these supersonic whistling rockets will wow kids aged eight and over. Launch ‘em and they’ll go over 76 meters... that’s longer than a Jumbo Jet! There are three rockets in a pack and a launcher. Razor the No.1 ride-on brand proven in delivering big business and continuing to buck the trend with a portfolio of product

opportunity though in-line, stunt and electric scooters and ride-on. Come and see the new price intro S Scooter with quality build in rich anodised colourways. Visit our stand E160, have a go on the extensive big growth range of on-trend superior and market leading electric scooters. With kids bike sales on the increase, Fuze has seized the gap in the market for kids bike accessories. The brand offers a range of unique clever technology allowing kids to pimp up their ride. The innovative technology on the Wheel Writer, transforms a bike wheel into a real working speedometer, plus 12 different pictures scroll though as they pedal with the super bright LED’s. Marketing support includes TV advertising and in-store FSDU programme complete with working demo. And there are loads more exciting Fuze developments on the way! And coming soon... VideoHead is THE new helmet to be seen in. Truly unique, with a patent pending built-in camera and 4 clickable lens positions, kids aged 8+ can catch their favourite BMX, scooter or skateboard moments with the built-in memory. Plug, ﬁlm, upload and share... and everything comes in the box. This is a retail opportunity not to be missed.

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Flying success Spin Master Toys UK Ltd 01628 535000 www.spinmastertoys.co.uk After a phenomenal launch year in 2013, the Flying Fairy by Flutterbye is expected to continue its success following its Dream Toys 2013 win. The

Flutterbye range will continue to expand to include two new items in spring – the Dance & Fly Fairy and the Surprise Butterﬂy Book. In addition a beautiful new light pink and blue Ocean Breeze Flying Fairy will join the

lineup. Further Flutterbye lines will also be launched in the autumn, all supported with a full year program of TV, PR and marketing activity. With great anticipation and excitement surrounding Dreamworks How to Train Your Dragon 2 film release, which hits cinemas July 2014, Spin Master has captured the essence of the film and its heroes and villains in the extensive product range. Spring will see the launch of the Hatching Dragons, pocket money priced Dragons in a “dissolving egg”, which hatch when this disintegrates in water to reveal a miniature dragon – great for collecting and swapping. Flying to a height of 50 feet and an incredible distance of over 150 feet, the Real Flying Toothless is selfpowered and performs stunts whilst flapping his wings like a “real dragon”.

Toys for girls and boys Simba Dickie Group 01274 765030 www.simba-dickie.com

Stand: E140

The show season in 2014 will be hugely exciting for the Simba Dickie Group and its UK subsidiary Simba Smoby Toys, who will be launching the brand new Matt Hatter Chronicles range and new Steffi Love campaign at London Toy Fair. Matt Hatter Chronicles is set to be one of the biggest boys brands in 2014 following the phenomenal global success of the TV show and the Simba Dickie Group will be launching a range that includes Action Figures, Role Play, R/C, Vehicles, Collectibles, Playsets and Die-Cast that will be available from July next year. Steffi Love has been an evergreen success in the UK for over 25 years thanks to a unique mix of great quality product, excellent value for the consumer and outstanding margin for the retailer. In 2014, Simba will be adding an unparalleled original marketing campaign to support Steffi.

Stand : E131

After another strong year, bolstered by the incredible performance by Air Hogs AtmoSphere, three new items will launch in spring. Two of the most popular of spy accessories launch in spring. Spy Gear’s Undercover Spy Pen is cleverly disguised as an everyday working object, but also records and plays back audio recordings. And the Spy Gear Video glasses have a built in camera which can record 20 minutes of video or take up to 2000 images, always essential for covert operations. Tech Deck is going to enjoy a new look for 2014 which focuses on the brand being No 1 in the ﬁngerboard market.

Homer and Bart battle it out on the racetrack

Stand: D11

Hornby 01843 233500 www.hornby.com/ www.scalextric.com Scalextric (owned by Hornby Hobbies) announces a partnership with Twentieth Century Fox Consumer Products for a Scalextric racing set featuring characters from the iconic animated series, The Simpsons Fans and collectors of all ages can now own Micro Scalextric The Simpsons Grand Prix which includes a mat, track and two vehicles. This set celebrates the highly anticipated 25th anniversary season of The Simpsons. Micro Scalextric The Simpsons Grand Prix will be available in 2014 at Scalextric stockists.

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Toy Fair Stand Gallery 515 1:32 John Deere Gator

1:32 Attachment set for Siku Tractors with Front Loaders

1:32 Abbey Tanker - Special Siku Release for Ireland & UK

www.siku.de For UK enquiries please contact: Alpha Toys Ltd. Phone 0035367 63800 • Fax 0035367 63801 • info@alpha-toys.co.uk For Ireland enquiries please contact: Banaghan & Co Ltd • Co.Tipperary • Tel +35367 63800 • Fax: +35367 63801 • info@banaghans.ie

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PREVIEW

LONDON TOY FAIR

MV are set for further growth in 2014 Sta MV Sports 0121 748 8000 www.mvsports.com

nd: B30

MV is looking forward to a year of strong growth in 2014 following a year where the company grew turnover and gained market share against a backdrop of a static (if not declining outdoor sector). Key wheeled toy licenses such as Peppa Pig, One Direction, Thomas and Skylanders are leading the charge with impressive growth levels; and own brands such as Stunted and Hedstrom are also posting growth. The emphasis on 2014 will be to strengthen key licenses which we know can inspire confidence at both retail and consumer level. Evergreens such as Peppa Pig, Thomas, & Friends, Fireman Sam, Batman and Power Rangers are all refreshed and bolstered for 2014 with exciting and innovative new introductions. Our successful Peppa Pig range has widened to include skates, helmets, and outdoor products such as inflatable hoppers and trampolines, whilst Thomas is fortified with new innovation across trikes, ride on’s and scooters; incorporating never before seen models, 3D features and sound effects. A major success in 2013 was our range of One Direction wheeled toys, and customers are crying out for a bigger and broader range at Toy Fair. New for 2014 are must have One Direction products such as electric scooters and dance rings. Skylanders, Batman and Power Rangers have all been given a design makeover and our successful stunt scooter brand Stunted has been completely refreshed with edgy new designs and new introductions. New licenses for 2014 include huge established properties such as Simpsons and Transformers 4 both of which are already attracting a lot of interest. In addition we will be launching completely new ranges based on top CBeebies shows; Woolly & Tig, Mr Maker and Peter Rabbit. Own brands Bored (skateboards) and Grow and Go (pre-school wheels) all grew in 2013. With key new introductions and vibrant new colourways we will see further growth in 2014. The latest new range Wired is aimed at older more sports conscious boys and girls whilst the E-Moto range of battery operated vehicles is much expanded with key introductions of electric scooters and innovative mini ride on’s for preschoolers. There is so much new and exciting product to see from MV in 2014 so make sure you visit!

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LONDON TOY FAIR

Making music fun Sakar 02476 518 500 www.sakar.com

Stand: G29

Sakar’s collection of kidssafe headphones feature designs from today’s hottest licenses, including: Hello Kitty, Batman, Superman, Iron Man 3, Monster High and Teenage Mutant Ninja Turtles headphones. Sakar International’s new line of kids-safe headphones allow kids to safely listen to and enjoy music. Large, full-range drivers give listeners a rich sound experience, with crisp highs and warm, clear bass tones. The kids-safe headphone series features a built-in volume limiter, protecting children’s hearing by automatically limiting audio volume to approximately 80% of the original maximum volume. Kids-safe headphones are compatible with all portable devices that feature a 3.5mm stereo jack output, including iPod, iPhone, iPad, Android smartphones and tablets, and portable gaming devices such as the PlayStation Vita and Nintendo DS series. These headphones are also compatible with laptops, PCs, CD players, and home audio systems. Now you can join your favorite characters in new musical adventures as you enjoy your favorite tunes with Sakar’s line of characterthemed kids-safe headphones! Communicate with friends using your brilliantly-designed Hello Kitty, Monster High, Batman, Superman, NERF and Iron Man 3 walkie-talkies! Walkie-talkies are always a fun and entertaining item to bring along on play dates. Sakar International is proud to introduce its large line of licensed walkie-talkies. Trendy character-themed walkie-talkies lets kids keep in touch with friends while sporting electronics the latest entertainment brands! Easily talk to your friends with the help of your favorite super heroes. These Walkie-talkies come with four Supermanthemed changeable faceplates, belt clips, and a push-to-talk button. Sakar’s sleek Batman walkie-talkie set features the Bat Symbol! Take it on your latest action-packed adventure or use it on the playground with your friends. The durable NERF walkietalkie set has a bold, bright, sporty design and childfriendly features. Keep in contact with your best ghoulfriends with your very own Monster High walkie-talkie set!

Loads of new choices to make kids happy Worlds Apart 0845 602 2119 www.worldsapart.com

Stand: B130

2014 is set to be a bumper year for Worlds Apart, with a focus on core categories to strengthen its position as the leader when it comes to licensed children’s lifestyle products. Throughout the year, Worlds Apart will invest in record marketing investment including TV advertising and strategic sponsorship for 12 key product lines. Highlights include: Building on its hugely successful home range, Worlds Apart is set to introduce the Chill Chair to its bedroom accessory offering. Featuring popular tween licenses such as Monster High and Hello Kitty the Chill Chair is the perfect seating solution for any young girl’s bedroom. In 2014, kids are in for Easy Freezy fun with the latest offering from Worlds Apart – Freezeez. This new and easy way to make ice-cream allows children to have fun creating a variety of tasty ﬂavours in just two minutes! Kids can create their favourite ice-cream ﬂavours, they just need to grab some simple ingredients and get shaking. After only two minutes Freezeez magic will start to turn your chosen ingredients into delicious ice-cream. The popular GoGlow Heroes - 3in1 Voice changer, room guard and torch is set to expand in 2014, with the addition of powerhouse licenses: Transformers and Spongebob. In addition to the existing range that includes: Turtles, Monsters University, Star Wars and Avengers. The range is also set to expand with a new version for girls. Focusing on the core early learning development targets of counting, matching, memory and shape recognition, the Worlds Apart pre-school games maintain a strong educational core whilst the presence of the Disney license draws in and engages children, encouraging learning through play without the need for additional toys. A new launch from Worlds Apart is set to offer total room transformation for girls and boys alike. High quality vinyl stickers offer an easy way to transform any child’s bedroom while also offering an element of learning. In addition to new product and range launches, existing ranges will be refreshed next year with innovative developments and the introduction of even more big name licensed partners. These ranges include ReadyBed, Go Glow, outdoor, development and role play products.

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t: 01628200077 www.asobi.co.uk info@asobi.co.uk f: 01628 200277

VISIT US AT LONDON TOY FAIR GALLERY STAND 120 and visit Seedling on GALLERY STAND 180

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LONDON TOY FAIR

Stand: B56

Terriﬁc toddler toys East Coast Nursery 01692 408802 www.eastcoastnursery.co.uk

This year East Coast are showcasing their Activity Cube, winner of the Slow Toy Awards 2013. The 5-in-1 toy has always been a popular product, especially at Christmas, but the win has really boosted sales. Tiny Love have a bumper offering this year, launching seven exciting new products. The Gymini Developlace is an innovative newborn-totoddler gym with four modes of use, providing age-appropriate stimulation at every stage - from an activity mat to a crawling tunnel and activity wall. The Take Along Bouncer is incredibly easy to fold and carry, and comes in its own bag. Also being shown for the ﬁrst time will be the engaging Take Along Mobile Blue; the pretty Pack & Go Mini Mobile Tiny Princess; the adorable Giraffe and Cow Character Rattles; and the Woodland Take Along Stroller Arch. This year Sassy also have some fantastic new products to show, including the Nonster Books. These soft books are easy to personalise, with a clear photo pocket for parents to pop a picture of their own little rascal inside.

Take your little ones on a Space Adventure! Gibsons 0208 661 8866 trade@gibsonsgames.com gibsonsgames.com www.gibsonsgames.com bsonsgames.com

Stand: E40

With Toy Fair just around the corner, Gibsons are excited to showcase their many new additions that will make their debut this year. Following the success of the Call the Midwife and Downton Abbey licensed jigsaws, the Dennis & D Gnasher and Roald Dahl Da jigsaws are the ﬁrst of their kind to the ki Gibsons range and are tailored for children aged seven and above. The release of the two Roald been Dahl jigsaws, which have b and inspired by The BFG and Charlie C will coincide the Chocolate Factory, wil with the 50th Anniversary celebrations of Charlie Charli and the Chocolate Factory. The Dennis and Gnasher jigsaw Gna is inspired by the release of rele CBBC’s Dennis and Gnasher Gn series, and is a dramatic change drama from the previous adult adu Beano puzzles that focused o on the theme of nostalgia. The Th My World brand has seen a dramatic change in 2014, which includes not only the redesign of the ‘lift-the-lid’ box, but also three a new My World lines, bringing the b range up to 19 products. My produc

World puzzles and games have been developed in conjunction with Child Psychologist Dr Amanda Gummer. The ﬁrst addition to the range is the 60-piece My Space Adventure ﬂoor puzzle that helps little ones explore the skies and learn about space by reading the fun facts that feature in the border. To add to My Dominoes and My Lotto, My Monsters will become the third My World game. My Songs is the third puzzle that will be added to the collection and is a double-sided progressive puzzle tailored for ages two and above. Each jigsaw has a different piece count, which means that children can begin piecing together the four pieced puzzles.

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PREVIEW

LONDON TOY FAIR

Huge range of licensed toys HTI

Stand: E125

01253 778888 info@htigroup.co.uk www.htigroup.co.uk

“

FOLLOWING THE SUCCESSFUL MULTI-TERRITORY LAUNCH OF BARBIE & ME ROLE-PLAY TOYS LAST YEAR IN PARTNERSHIP WITH MATTEL CONSUMER PRODUCTS, HTI PRESENT NEW, EXCITING LINES AT TOY FAIR

”

HTI present high proﬁle licensed toy lines at Toy Fair 2014, demonstrating strength in key categories of the toy market. The HTI stand showcases some of the ﬁrm’s most innovative new product developments, unique tooling and successful designs in Role-play, Vehicles, Wheeled and Dolls Prams and Pushchairs categories as well as key lines from Global Partnership deals. Following the successful multi-territory launch of Barbie & Me role-play toys last year in partnership with Mattel Consumer Products, HTI present new, exciting lines at Toy Fair. The new strap line “For You & Barbie Too!” communicates the unique twist to this innovative range – fun role-play toys with accessories that enable girls to involve their Barbie doll in the same role-play experience – a totally new way to play with Barbie. Continuing a strategic long-term international licensing deal with Hasbro for the Tonka brand,

HTI’s Tonka Town offering further establishes the Tonka brand in the world of preschool boys with vehicles (plastic and new die-cast), playsets and characters. New to the range is the Tonka Town Air Rescue Set. The result of a multiterritory license partnership with Hasbro for role-play cases in 2014, HTI showcase an exciting new range of My Little Pony cases taking the theme of personal ‘grooming’ and beauty. An evergreen, globally loved brand, each case features unique tooling relevant to each My Little Pony character to maximize brand relevance. The Transformers brand celebrates 30 years of ‘transforming’ young imaginations in 2014 with a fourth action-packed and eagerly anticipated movie release entitled ‘Transformers 4: Age of Extinction’. With an incredible 97% brand awareness among boys 8-12 years, the franchise continues to be a top toy license. Brand new for 2014, HTI present Transformers vehicle track sets under license from Hasbro with EMEA distribution rights. Max Steel, the teen super-hero franchise from Mattel, is truly ‘going Turbo!’ with fantastic broadcast platforms and high ratings across UK and international territories. Targeted at boys aged 5-11 years, HTI have secured a deal to manufacture and distribute Max Steel sporting goods across Europe. The full wheeled toys range of bikes, scooters, streetboard, skateboard, skates and helmets features awesome graphics and use of metallic colours – guaranteed to turn heads and turbo charge sales! Consistently the No.1 preschool brand in the UK, HTI provides an extensive range of Peppa Pig Role-play Toys and Dolls Prams and launches new Music and Wooden Puzzles.

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LONDON TOY FAIR

Stylish toys

Stand: E10

Le Toy Van 020 8979 2036 www.letoyvan.com Le Toy Van specialises in stylish painted wooden toys, fabric playmats and Budkins poseable characters, award-winning toys based on favourite themes with contemporary appeal. New for 2014 Pocket Money Pel-Mels from Le Toy Van are gorgeous painted wooden toys in colourful CDU’s at pick-me-up prices. 2014 also sees the launch of the Pel-Mel assortments: trinket Boxes, whizzy pull-backs and spinning-tops. Daisylane Doll’s House World is the biggest selection of doll’s houses, furniture & accessories. New in 2014 is the La Maison de Juliette & Victoria Place Doll’s house. Budkins deserve a mention of their own. Over 100 poseable characters from both real world and storybook characters make this a comprehensive selection with themes from pirates and princesses to fairies and fire-fighters with new characters being launched at Toy Fair. The high quality playmats with a sponge clean finish and non-slip backing and super detailed and with a soft flat surface that is comfortable to play on.

Flying high Brookite 01837 53315 info@brookite.com www.brookite.com

Stand: G110

New for 2014 are the Bird of Prey kites. These single line-flying birds have very strong four colour graphics and are very realistic – especially when flown at dusk! Choose from a Red Kite or a cute Grey Owl. They are well packaged in a robust, reuseable bag and come with a leaflet containing loads of information and facts about these wonderful birds. Adding to the range of mini kites are the new mini Pop-Ups – ideal for pocket money gifts or party presents these well packaged kites come in three designs – a Box kite, a Ladybug and a Butterfly. Made in spinnaker nylon and featuring great graphics, these minis are sure to please. Also new in the every popular Disney range are kites featuring Planes, Minnie and Jake. The best selling Tacker range of boats have had a make over for this year. The plain sails have been replaced by smart prints and each boat has a name on the hull. There are three in the range, Topper and Tempest plus a scary pirate - the SeaSkull! Great fun for all ages. Brookite has also introduced a range of ‘Venom’ accessories to complement the ‘Venom’ skateboards. These include grip tape, wheels and bearings. All these products together with a new gyroscope – UFO Lighting gyroscope with built in LED’s and a Screaming Banshee Ball will be displayed for the first time at the Toy Fair in January and the Spring Fair in February so they hope you are able to visit their stand and collect your free goody bag – they look forward to seeing you there!

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5 week BOGOF over Easter

900 SS TVR Campaign

4 times MORE marketing support than 2011

Gallery 400

TVC running 11 out of the 13 weeks Feb through to May

Contact details: famosauk@famosa.es 01623 237 433 www.famosagroup.com

PREVIEW

LONDON TOY FAIR

Cuddling up for bubbling fun Mookie 01525 722722 www.mookie.co.uk

Stand:

E149 & B9 0 Mookie will be returning to London Toy Fair 2014 to showcase their new latest product innovations and exciting developments to their existing range of well-loved brands. Pillow Pets have had another fantastic year as the UK’s #1 plush line and 2014 promises to be even better! Launching next autumn are Pillow Pets Glow Friends. These super cuddly Pillow Pets have built in LED lights that make these pets glow, whilst never getting hot. They come in a fun range of new characters including the Glow Pet Seal and Lightening Bug! As well as Glow Friends, Mookie will be showcasing their latest range of Pillow Pets including TV advertised Dream Lites - the magical night light that turns your bedroom ceiling into a starry night sky. Also on show will be the top range of licensed characters including Nemo and Teenage Mutant Ninja Turtles! Another exciting launch will be with Hello Kitty and Mr Men Little Miss toys. The Hello Kitty range extends from 6” plush to extra-large 18” products. The colourful range will include the Angel, Cupcake, Ballerina and Classic characters. Mookie have also developed a 12” Talk Back Kitty feature plush with play back voice recording and 12” Giggles’ Kitty – squeeze giggles’ hand to hear her infectious laughter! The Mr Men Little Miss range includes 7 different colourful characters in 6” and 12” plush. Also launching is the 12” Little Miss Chatterbox feature plush, with play back voice recording, Mr Tickle with tickling arms and Mr Bump who bumps and crashes into everything! Mookie are also introducing Atomic Poppers, the unique shooter with a whole range of fun products, including the brilliant shield popper. Starting with the 6” pocket sized action shooter all the way up to the double barrel power popper which fires 24 soft foam balls in rapid succession for double the fun! The poppers have a much less aggressive feel to the look and design and will target a younger audience. Batteries are not needed for any of the Poppers range. A firm favourite for all of the family, Mookie’s Swingball range will be on display at Toy Fair. 2014 will be an extremely important year for Swingball, seeing the iconic brand celebrate its 40th anniversary. This will be backed by a huge PR and marketing campaign, details to follow. Mookie will also showcase their new innovations for TP Toys. The popular Bubble Bouncer now comes with fun bubbles, perfect for developing balance and co-ordination skills for children just 12 months+. Also new is the TP Zoomee 2 Trampoline range, quality trampolines with excellent entry price points. Come and see the enhanced range of TP retail products in new full colour retail boxes. Guy Orr, director at Mookie commented “We’re delighted to be returning to Toy Fair and believe our presence there is ideal to showcase our wide range of products and highlight all the new innovations that we have coming up for 2014, as well as our much-loved existing ranges including Swingball and TP Toys.” Mookie are also the exclusive distributor for Ecoiffier who will have their own separate stand.

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PREVIEW

LONDON TOY FAIR

Triqo gets a makeover! ARK DIY +353 91 521857 info@arkdiyproducts.com www.triqo.com www.arkdiyproducts.com/triqo

Stand: G143

What started in 2011 as Triqo, a triangle and a square that can be used to build abstract shapes, evolves into the worlds most versatile and flexible construction system in 2014. Many children have already taken to the delight of the Triqo toy construction system. They will now be able to enjoy the endless construction possibilities that are offered by a full line of new products. This new Triqo line will be launched at the Toy Fairs in Hong Kong, London and Nuremberg. With only 19 elements in 10 attractive colours Triqo offers 15 multi-model themed boxes. Ranging from racing machines, scooters and helicopters to dinosaurs and horses, both boys and girls will love the possibilities that the bendable elements offer. The 19 parts consist of rods of variable lengths, arches, wheels, tyres, hinges and connectors. Each part can be connected to any other part with a simple snap. Nuts, bolts or tools are not needed. Easy step-by-step building instructions enable children of 6+ years to start building. Of course you will also see their Triqo Squares and Triangles at the Toyfair! This amazing toy comes in 10 bright colours, which cleverly connect together, piece-by-piece, allowing children to create three-dimensional shapes. Triqo’s flexibility means children can create a whole world of toys, pictures and shapes without any limits. The possibilities are endless, inspiring creativity in all kids. With packs of 50 to boxes of 250, triqo fans can extend their collection easily and affordably. Triqo is designed and manufactured in the Netherlands in a modern facility using the most energy efficient solutions. Only fully certified green electricity is used to produce the Triqo elements. Since its launch in 2011 Triqo has conquered the hearts of many boys and girls in Europe, Asia, Africa and Australia. Dutch design combined with a high quality product and attractive packaging guarantees satisfied, returning customers.

Toys for babies and kids Prince Lionheart 020 8997 7054 uksales@princelionheart.co.uk www.princelionheart.co.uk

Stand : GH156

Prince Lionheart is a family-owned and operated business that was started by our parents in 1973 in our grandparents’ garage making handmade rocking horses. The company was founded on three core beliefs: quality, innovation and outstanding service. This year, we’re really excited about the 2014 Toy Fair! This will be our ﬁrst year exhibiting at the Fair and we’re looking forward to showcasing our great Play range. Alongside our successful range of funky wooden balance bikes – the original, chop and whirl, and dual sided playmats we will be launching a fabulous motorbike style ride-on called the Yomoto – available in white/ blue and white/red its sure to be a hit with youngsters giving them hours of fun indoors and out. We’ll also be launching laun a new playmat – city/ din dinosaur as well as our completely n w Developmat. Designed with ne new baby bab in mind the high contrast colours encourage baby’s visual col development, captivating their de att attention and providing a fun pla for tummy time. place

Animal crackers

Stand : H92

Armadillo Imports 07871188199 www.armadilloimports.co.uk With well-packaged and display box items, Armadillo Imports’ range feature fantastic play and educational value for both children and parents alike. The craft packs contain moulds, plaster, paints, brushes, magnets and pins (plus clear instructions!) - everything needed to produce individually coloured creations. From mini ﬁgurines to extra-large models our plastic and rubbery toys are good both quality and, importantly, recognisable animals. They have LED lamps, magnets and a range of children’s wooden bead and pendant jewellery to appeal to all tastes.

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12 inch Bike

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PREVIEW

LONDON TOY FAIR

PL-UG into children’s imagination Stand:

Asobi

Gallery 120

01628 200077 www.asobi.co.uk

The 2014 Toy Fair is set to be Asobi’s biggest show yet. The team responsible for distributing some of the world’s most inspired toys will be celebrating their 5th birthday, and what a remarkable journey they have had since launching in 2009. Asobi’s plans for the event are looking fantastic and thanks to the launch of the 2014 ranges from the most loved craft brand Seedling and iconic Vilac collection, the developments from woodworking brand Red Toolbox and the unveiling of some major new brands, it will certainly be a birthday to remember! Asobi has recently announced that they have merged with Alyss Toys. This will bring together both the distributors impressive portfolio of inspiring toys, including ranges from the much-loved Orb Factory. Asobi is very excited to be launching the Orb Factory’s newest product, the Imaginista Twist & Loop Jewellery set. This new toy takes creativity to a whole new level! Children can attach over 90 “O” rings with elastic cord, jump rings, and earring hooks, allowing them to make earrings, bracelets, rings, necklaces, and more. Silicone “O” rings come in 5 different sizes, are stretchy, colorful, and reusable.

However, most excitingly Toy Fair will see the launch of PL-UG, a British born and utterly unique construction toy, which will make dream den’s come true! There is nothing quite like PL-UG on the market and it is set to cause quite a stir indeed. With inspiration, imagination and true play value at the heart of the brand, Asobi presented the perfect partner to introduce PL-UG to potential retailers and what’s even better is attendees of the Toy Fair should expect a spectacular launch! PL-UG is an incredibly clever concept that allows children to build any den they imagine by attaching PL-UG to the world around them. There are currently seven PL-UG components to choose from including connector discs, rods, suction cups, clamps, pegs and hooks that are all designed to connect together, and be attached to different objects around the house or garden such as chairs, tables, trees and benches. Once they have a structure, all they then need to do is secure a sheet over the top and put their ‘keep out’ sign on the door! Come and discover the ultimate den and the people behind it as well as viewing the complete Asobi collection.

Racing to Toy Fair SEGA 020 8995 3399 www.sega.com

Stand: G46

SEGA Europe Ltd will support its licensee partners Sambro and NKOK at London Toy Fair to celebrate a strong year for the Sonic the Hedgehog toy programme. The range is inspired by the Sonic the Hedgehog video games and has enjoyed wide listings across key toy retailers. The Sonic the Hedgehog Pinball Machine launched earlier this year, under license from Sambro. It has proved to be a popular product which has sold well during the lead up to Christmas; it is priced £14.99, available from The Entertainer, Toys R Us and JD Williams. Zappies continues to distribute the NKOK range of Sonic R/C vehicles across UK. The latest range based on the popular video game Sonic & All Stars Racing Transformed has performed well in Toys R Us, Amazon and Toy master. The toy range from Jazwares also continues to do well

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with a new line Sonic and friends plush ﬁgures. The range includes 7” plushes, which were developed using assets from Sonic’s gaming universe - distilling the fast-paced action and colourful environments, which have made him so popular. Sonic the Hedgehog will also race to London Toy Fair to take part in the renowned character parade that takes place on the ﬁrst day to celebrate SEGA’s successful year in toys. After achieving great traction in retail in 2013, SEGA has big plans for the toy range in 2014.

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PREVIEW

LONDON TOY FAIR

Combining tech and toys! BeeWi 07766 338895 www.bee-wi.com

Baby fun and learning Halilit

Stand: B92

Stand E90

01254 872454 www.halilit.co.uk

BeeWi is adding fun to smart devices by bringing wireless technology to toys. Ideal for football and smartphone fans alike, the KickBee combines two of the nation loves: sport and tech. The KickBee is a miniature robot that connects to Apple, Android and Windows smart devices allowing you to play football wirelessly. With the simple use of a touch screen on a smartphone/tablet or through motion control, its ideal for kids as they can move their robot around the ﬁeld easily to create their own epic match. Each pack comes with a mini robot, a goal frame, a ball and customisable stickers, which can act as a player’s shirt – so users choose their colours based on their teams, the perfect way to show support for the World Cup.

Halilit will have lots of new toys on their colourful stand, covering the nursery, pre-school, musical, construction and educational sectors. A handy way to ensure that a baby’s favourite toy is always available to play with, the Take-To-Play Baby Gym from Taf Toys. It has a sturdy plastic frame that folds for easy carrying and storage, and comes with three detachable colourful multiactivity toys. Designed to help young children learn the lower case alphabet and basic words in a fun way, the My First Letters from Scotchi is a boxed set containing brightly coloured illustrated word cards and letter pieces. What child doesn’t love playing with a cardboard box? The reusable Imaginabox Car kit turns any cardboard box into a car, using the chunky steering wheel, dashboard and four ‘wheel’ stickers provided. Other kits including Aeroplane, Oven and Train are being launched at Toy Fair.

RACE AND SCARE! Bluw 020 76271268 www.bluw.com

Stand: Gallery 124

Introducing BUG WATCH by Bluw! The ultra cool wrist-watch that controls a speedy, remote control insect on top of telling the time! A digital watch with buttons to move your bug around: scare your family and friends! Your gruesome bug locks into the case on your watch when it’s not in use. Collect all the different bugs: Lucanax, Arachnis, Cucharos, Cervus, Scorpio and Zaggras. Individual bugs can be used to switch up your creepy critter of choice! And if your pals have their own Bug Watch, why not race them too with these wacky watches?!

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PREVIEW

LONDON TOY FAIR

Entertaining Blasting into 2014 with new the younger kids ranges nd: Hasbro

020 8569 1234 www.hasbro.co.uk

Stand: Gallery 620

At Toy Fair 2014, Hasbro will showcase its new 2014 range from some of its best known brands including Monopoly, Nerf, My Little Pony and Transformers – which includes a new range inspired by Transformers: Age of Extinction. In particular, the top five products launching at Toy Fair will be Play-Doh: Cake Mountain, Monopoly: My Monopoly, Nerf: Magnus, Giant Web Spider-Man and My Little Pony: Twilight Sparkle’s Rainbow Kingdom Castle. Play-Doh: Cake Mountain lets you create layer after layer of fun and fabulous Play-Doh cake creations. Load up the top of the Cake, press down, then POP out your cake creation! Use half-moulds to add all kinds of amazing decorations on top, then use your frosting tool to add fluffy Play-Doh plus Frosting. My Monopoly: Now you can personalise your own Monopoly game in minutes! Customise the famous property spaces, tokens and Community Chest and Chance cards. Simply pick your photos, print, and stick onto moveable tiles, which can be placed within the game. The question is who or what will take the place of Mayfair in your game of My Monopoly?! Nerf: Magnus: The N-Strike Mega Magnus blaster boasts mighty power and MEGA distance. Made to go mobile, this one-handed N-Strike Mega blaster features an integrated internal clip so you can reload fast and send the Mega whistler darts screaming through the air. The Mega Magnus Blaster fires Mega darts up to 85 feet! Giant Web Spider-Man is a 14” web shooting Spidey that fires web fluid or water. Just push the button on Spidey’s back to fire. My Little Pony: Twilight Sparkle’s Rainbow Kingdom Castle is Twilight g Sparkle’s magical new rainbow themed Castle playset, which includes a magical cloud car so that all of Twilight Sparkle’s friends can have a ride and join in the fun.

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B Kids

7860 503373 www.bkids.co.uk

Sta

Galler 501

With the Toy Fair looming B Kids are preparing to showcase many new products arriving for the ﬁrst time in the UK. B Kids have enjoyed another award winning year and the theme is always to deliver toys made with Love, Fun and Care. This year the Toy Fair will be buzzing with the NEW Arrivals. B Kids will be presenting a new collection of bright colourful teether’s including the bebee stroller sound teether, Take Along Snuggle Teether bebee, Take Along Teether Activity Book and a whole host of bright colourful ‘Must Have’ Teether’s for baby. One item no parent can be without! Bath time: Children need to be entertained and B Kids have always prided themselves on having a wonderful range of bath time toys and this year B kids will be introducing a few new additions including the Spray ‘n Play. Bath time reaches a whole new level with this new Stack ‘n Spray Fountain. The ﬂoating base becomes a magical fountain that can create different spray effects and patterns when the sea animals supplied with this toy are swapped or stacked. Bath time will never be the same again. Introducing your child to a magical bath time world with their new Whale, Turtle and Octopus friends. Fun and fascinating for little ones and making bath time a magical water world. Just a peak at some of the new exciting B Kids toys that will be showcased at the Olympia Toy Fair. Come along and see the B Kids 2014 Range and be entertained.

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PREVIEW

LONDON TOY FAIR

Cheeky beach fun Cheeky Rascals 01730 895761 sales@cheekyrascals.co.uk www.cheekyrascals.co.uk

Stand : GH51

Cheeky Rascals is launching a brand new range of beach toys from Quut, a Belgian design company and will be showcasing its new Scooter Lights as well as a collection of Label Label tag toys and gifts for infants. Quut has taken traditional beach toys like the bucket and spade and completely turned the design on its head: spherical ‘buckets’, multipurpose shovels and water toys that double up as rakes are just a few of the brilliant Quut products that visitors to the Cheeky Rascals stand will be able to see at The Toy Fair 2014. Ballo is a sphere that’s designed to hold water. Soft touch and easy to hold, it’s a dream for children to use and surprisingly stable. The Scoppi is just what you need for digging the biggest trenches and scooping the most sand. Use both hands and feet for a full digging experience and use the pull out sand tray to sieve and play. It’s a rake, a sand sieve and a shovel all in one. The triplet looks completely different to anything that you’d seen before and promises hours of sand and water fun. Made by hi-vis experts Proviz, Scooter Lights are LED lamps with stretch silicon bands that can clip on to all scooter frames. Great for the school run on darker days, they are visible at 150 metres and, aside from safety, make a great gift for children. Available in pink, blue and yellow. These plush toys and blankies are available in a range of baby-friendly designs. With a range of designs at affordable price points, all Label Label products are great for gifting. The Cheeky Rascals team will be available throughout the show.

Puzzling it out Cheatwell Games 02392 524098 www.cheatwell.com

Stand: F20

Cheatwell Games are ringing the changes in 2014 launching a raft of new Puzzles and Games! One of Cheatwell’s strongest areas is Puzzles. Building on the popularity of the IQ Busters two new eye-catching selections, the Chromas and the Ball-Traps, bring a ﬂash of colour into this classic collection of wooden wonders! The Mini Masters and Mini Munchies are small but challenging, quality Jigsaw Puzzles but at an affordable price; they are joined this year by the Mini Marvels. The Build It range of Monumental 3D Puzzles are guaranteed year-round performers. This year sees some exciting editions including HMS Victory, The Flying Scotsman and The Mallard. Tension, one of the top-selling games in the country, is to be supported in 2014 with a comprehensive advertising and marketing campaign. Also watch out for Moshi Monsters the hottest license for years!

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Rocking Toy Fair Hippychick 01278 434440 www.hippychick.com

Stand H44

Hippychick are launching, for the first time, BRAND NEW ranges from Nattou. This gorgeous soft toy collection is now available in two cute and stylish designs; Manon & Ailzee and Gaston & Cyril. Whatever the budget of your customers, there is something to suit everyone. Nattou sits neatly alongside our already bestselling Moover, Wheelybug and HappyHopperz ranges. Moover Toys are exquisitely crafted wooden toys with cool contemporary lines and classic retro styling. There are five eye-catching designs to choose from; Baby Walker, Baby Truck, Dump Truck, Doll’s Pram (regular and mini) and Rocking Horse. The adorable Wheelybugs are now available in a Plush version with interchangeable Hedgehog and Panda designs. HappyHopperz is a collection of bright, inflatable animals that not only rival the Space Hoppers of the 1970s but take bouncing to a whole new level!

PREVIEW

LONDON TOY FAIR

Crafty characters and games galore JOHN ADAMS 01480 414361 sales@johnadams.co.uk www.johnadams.co.uk

Stand: G100

collection offering hours of family fun! All will be supported by integrated TV and digital advertising campaigns. From the lair of BBC’s Dragon’s Den, Linkee, the successful crowd sourced Trivia game also becomes part of the John Adam’s games range. Complete with refreshed packaging and all new questions, the new set even includes some special celebrity cards written by some well-known names!

Crafts John Adams is adding to its craft portfolio with two exciting new licences for 2014. The hugely popular Tatty Teddy and My Blue Nose Friends offering will include Sparkly Jewellery, Felt Keyrings and a cute character version of the popular Make A Bear kit. Disney’s Doc McStufﬁns joins the Fuzzy Felt collection with a set that comes complete with 100 printed pieces and ideas leaﬂet. These new crafty additions will accompany the existing craft ranges at the Fair including Disney Princess and Minnie Mouse, which also have new offerings including Minnie Mosaics, Minnie Jelly Stickers and Disney Princess Glitter Mosaics. Not to be missed, the company will also unveil an extensive new range of craft products at the London Toy Fair. Aimed at girls aged seven and over the range is a unique mix of traditional favourites and contemporary themes and will be available later in the year.

Science London Toy Fair 2014 will see John Adams kicking the year off in style, showcasing innovative introductions in its games category as well as welcoming new licensed characters into their craft portfolio. There will also be an unveiling of a (currently under wraps) exciting new craft range at the Fair too!

Well known for its Gross Science collection, which offers lots of gross activities with an educational twist, John Adams will be adding to its fun science range with Silly Science for Pranksters out in May. Designed to teach kids important facts about science whilst laughing out loud, the set includes 10 scientiﬁc pranks to play on friends and family.

Games: Leading the way for the Rubik’s brand in the spring is the Rubik’s Void. Featuring a cool new style and a hole in the middle, this product adds another dimension to the traditional Rubik’s puzzle. Joining the kids’ Action Games category is Pig Out – the game where being a greedy pig wins! The Word Game is also a new addition, where players must name it, press it and pass it in order to win. The fast and furious Split Second, where you need to beat your competitors to the correct answer, joins the Family Games

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Toy Fair stand GH56

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GH11

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PREVIEW

LONDON TOY FAIR

The brand building race starts at London Toy Fair St Revell

01442890285 ukbranch@revell.de www.revell.de/en Revell is returning to London Toyfair this year with its supersize stand showcasing all their ranges for the toy market. Their position as a major player in the remote control sector is ramped up with several technological advances and the expansion of an award-winning brand. A host of iconic model kit licenses feature strongly and with new tooling and nearly 100 new land, sea and air releases in the pipeline, the Revell brand will continue to dominate the model and hobby sector. The Revell Control brand goes from strength to strength with breakthrough releases including the exclusive Nano Quad, an incredibly small (4.5cm!) and fast mini Quadrocopter; the entrylevel Turaco Micro Helicopter with a transparent body; the Quadro Shuttle, a big jetﬁghter-design Quadrocopter; plus several innovative RC releases at entry-level price points including the ready-to-run, strong gripping Mini Trucks; the double-sided ﬂip over buggies, Stunt Car “Two Side”; and sturdy, ready-to-run Mini Boats.

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and:

Gallery 100

With a successful UK sales launch in 2013 and a Toyshop UK Commendation, the trendy Revellutions RC brand turns multi-format next year. The expanded range includes a police boat and 1:18 scale pick-up truck. Designed for eight to 12-year-old boys, all models are ready-to- run with 2.4 GHz technology, they’re fast, robust and dust- and water-resistant. A heavyweight marketing campaign through the year will feature Autumn TV advertising. Renowned for its quality, heritage and value for money, the Revell plastic model kits brand introduces an amazing variety of new releases in 2014 for modelling enthusiasts and newcomers to the hobby. Iconic releases include the 1:24 scale Mini Cooper Gift Set, featuring old and new Minis; the 1:24 scale La Ferrari and VW Golf 1 GTI; and the 1:24 scale Red Bull Racing Model Sets; It’s a race to space for experienced modellers with the stunning 1:144 scale Space Ship Two & White Knight Two from Virgin Galactic and the limited edition Shuttle Launch Tower. Other highlights include the 1:144 scale US Navy Landing Ship and the newly-tooled 1:32 scale Spitﬁre Mk II, which at RRP £22.99 is yet another reminder of Revell’s quality and value proposition. The beginners range will be enhanced with Star WarsTM Easykits in newly designed packaging. Simply snap together the prepainted parts without glue and you’re off on the greatest of adventures. Fun and education are combined with Revell’s newer brands, including X-Ray, a fascinating range of snap together anatomy models. New additions will be on display at London Toy Fair including T-Rex and Mammoth. Revell model kits are available from all good toy and model retailers.

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PREVIEW

LONDON TOY FAIR

Classic Pocket Money Toys from Boxer Gifts Stand: D99

Boxer Gifts Sales@boxergifts.com www.boxergifts.com 01133 955 595 Boxer Gifts has a range of classic toys which are priced as pocket money toys. The Finger Fart Pens have been very successful over the Christmas season and come in a colourful and attractive merchandiser that holds 12 pens. The Itch Assassin is an excellent cure for irritable itches. Suitably disguised as a pen it allows instant and discrete relief. The Itch Assassin comes in a compact and sturdy merchandiser that holds 24. The Bejewelled Pretty Purses add sparkle to the store. These pretty purses are in funky-coloured silicon available in purple, pink, and blue are an excellent pick-up line.

Each purse has a large jewel with either a name or an initial in bright friendly lettering. A well-designed ﬂoor spinner holds over 100 individual names and 15 generic words and phrases. The purses are already ﬂying off the spinner. Among the over one hundred children books, younger readers will be excited by the range of puppet books. Each book has a cuddly hand puppet in the centre of these well-illustrated books. As the loveable story is read, the hand puppet brings the story alive and makes the story even more fun and real for the young reader.

First friends for kids First Celtic Toys 01978 280074 www.ﬁrstcelticlearning.eu

Stand: E115

First Celtic Toys and Learning will be showcasing new additions to its product range during the 2014 Toy Fairs with brands TOLO Toys and Geomag. TOLO Toys will be extending its popular pre-school First Friends character collection with further World Animals. These very attractive and friendly faced animals include Australia’s most famous inhabitants the Kangaroo and Koala bear, our favourite desert animal the Camel as well as the extremely cute Panda, Owl and Moose. Each has clicking moving elements which allow the animals to be easy to manipulate and repositioned. The range is designed to improve children’s knowledge and understanding of the world through imaginative play. TOLO are renowned for providing high quality pre-school toys, which offer education and learning value. Geomag’s 2014 range will be on show at the Toy Fair featuring

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the new KOR Geomag assortment. The new look magnetic construction toy extends the building possibilities and imagination of children. The high quality Swiss made product offers a completely new system and is based on a core of 26 magnetic blocks that build into a hollow metal sphere. Onto this you attach covers into the shape of a rugby ball. That’s just the start of the fun, as you can then turn, ﬂip and twist the ball shape to create different forms. Accessories can then be added to bring those shapes to life.

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sales@arkdiyproducts.com t 353 91 521857 www. arkdiyproducts.com/triqo

PREVIEW

LONDON TOY FAIR

Pulling the strings The Puppet Company

Stand: E16

01462 446040 www.thepuppetcompany.com The Puppet Company is looking forward to exhibiting at The London Toy Fair. The North Hertfordshire based toy design and wholesale company was founded by husband and wife team Sue and Peter Lockey to create both traditional and modern puppets. They are now the largest puppet wholesaler in the UK and also produce wooden theatres, plush toys and dolls. Their products are sold in Garden Centres, Toy Shops, Gift shops and Zoo’s all around the world. New for London Toy Fair they have the Snappers; a fun and funky range of 8 bird glove puppets. Their designs take inspiration from Venetian Masks, pop-art and the Circus. Each Snapper features an expressive, working beak with a loud squeaker. They’re made from boldly patterned plush in a range of cosmic colours. They all have bright expressive crystalline eyes, on a colourful embroidered background. They have made additions to many of their most popular ranges. The best selling Large Bird collection of puppets now has three colourful new members: a Cockatiel, Love Bird and a Pink Galah. As with all the Large Birds, these feature a working beak with a squeaker and brightly coloured long pile plush. They don’t only make puppets and puppet theatres they also produce the ‘Wilberry’ collection which features plush animals and dolls. The newest additions to this collection are the Wilberry Bunnies, which are a six-piece collection of plush rabbits. They combine soft fur fabric with realistic finishing and a delightful fluffy white tail! As well as developing new designs it is also important to keep their many existing ranges as fresh as possible. They work with their designers and makers to develop new techniques, find new fabrics and innovative construction techniques to make sure our products are as good as they can be. They also consider ways they can improve the functionality of the products offered to their

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customers. Their ‘3 in 1 Puppet Theatre’ is an updated version of the already popular Floor Standing Theatre redesigned to be more versatile. They are designed to be used in three different ways: firstly as a full height, free standing theatre suitable for two children, secondly as a table top theatre and thirdly as a top access marionette performance stage. Inspired by classic toy theatres they are an exciting addition to our Wilberry Wood range. They are available two colour options blue and white or red and yellow stripes. They have also updated the puppets in their Puppet Buddies collection. The Puppet buddies are an expressive range of people puppets, with easy to use working mouths. They have completely re-designed the puppets in this range. By making use of new embroidery and contouring techniques they have developed they have been able to make these puppets even more expressive and engaging. There are eight fun characters to choose from in this revised collection; four medium and four small-scale puppets, in a range of skin tones and new brightly coloured clothes. To help retailers display their puppets to their best advantage they also produce a range of display stands, which they sell at cost price. Available in both floor standing and counter top styles they allow shop owners to show a wide variety of puppets whilst taking up the minimum amount of floor or counter space. The most recent addition to the collection is the large Ferris Wheel display stand which is a fantastic way to present finger puppets and create a wonderful visual display. To see our extensive range of puppets and related products please visit The Puppet Company at Toy Fair.

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The Toy Fair, Olympia 21st - 23rd Jan STAND G110

Spring Fair, Birmingham NEC 2nd - 6th Feb HALL 3 STAND H04

Visit our stand to collect your FREE gift pack worth over ÂŁ12!

Toy Fair Stand B56

NEW for

2014

Magical Night

For more information: East Coast Nursery Tel: 01692 408802 www.eastcoastnursery.co.uk

Take Along Bouncer

Gymini Developlace

Tiny Love Toys UK

PREVIEW

LONDON TOY FAIR

Educating through fun play Stand: Eduk8 Worldwide Ltd

H86

01434 672 336 www.eduk8worldwide.com An independent family company established over 12 years ago, committed to creating unique, high quality, educational toys and resources that help engage children’s imaginations. As well as a great range of exclusive wooden toys and our ‘hands-on’ science range for inquisitive minds, they are delighted to launch our Activity Playrugs in 3D. Exclusive to Eduk8 Worldwide, they are 100 x 100cm and produced in thick, wool-like pile with realistic woven images, available in two designs. Not just a play rug - it also looks fabulous in any bedroom or playroom as a decorative rug. Also launching at The Toy Fair are our Belly Bump Balls - durable inﬂatable balls that are a great, fun way to encourage children (and adults alike!) to be more active. The whole family can have a blast with these robust play balls that get them moving and laughing, bumping and bouncing off each other! Available in two sizes, the junior ball measures 54cm and is suitable for children from age 3 to 8 years. The larger ball measures 92cm and is suitable from ages 6 to 106. Sold in packs of two because one just isn’t enough! They believe passionately about creating the right products at the best possible prices and our ethos is to make learning fun for children of all ages and abilities.

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Famosa to launch key girls lines at Toy Fair Famosa www.famosa.es

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Famosa will be previewing two key lines at Toy Fair in January, both set to be a huge success in 2014. Pinypon, the unique range of cute interchangeable mini dolls and playsets is making a comeback for 2014. The only dolls with removable hair, head, body and accessories plus double sided faces with different fun expressions to add to the dress up fun, Pinypon will be launched with new pricing, new features and an aggressive marketing campaign. A heavyweight TV Campaign is planned for Spring Summer 2014 and tactical promotions will also be put in place to encourage multiple purchases including a BOGOF deal to re-launch the brand. Nenuco, the innovative doll and playset brand from Famosa, sees further line introductions for 2014 following the launch success earlier this year, which saw ‘Sleep with me’ Cradle sets selling out across UK Retail! Already hugely successful internationally, the products come packed with unique accessories, which enable young girls to have the closest experience to playing a ‘real mum’. There’s a broad variety of price points and play patterns within the collection enabling little girls to nurture, care for and have hours of fun. Key lines for 2014 will include the Nenuco Won’t Eat set – a cute interactive doll who turns her head when ‘mum’ tries to feed her encouraging even more realistic role play with humour mixed in. Nenuco Won’t Eat is available from January 2014 and is supported by a strong TV campaign for Spring across terrestrial and satellite channels.

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Scoot your way to fun! Hobbyheadz 0116 247 8107 www.hobbyheadz.co.uk

Hobbyheadz bring a little bit of fantasy to the already fabulous world of scooters. These furry friends attach ﬁrmly on to scooters to transform the ride to school into a daring adventure or the journey to the park into a thrilling quest. And when it’s time to stop scooting, Hobbyheadz are still ready to play. They can be attached to the back of a chair at tea-time; or even ﬁt onto your bag. And when the fun is over, they love to snuggle up in bed. Hobbyheadz are machine washable, so need to worry about those muddy puddles and they do provide some cushioning for those occasional tumbles. The perfect accessory to help personalise any scooter.

Stand: GH59

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LONDON TOY FAIR

Fiesta Crafts unveils brand new toys for 2014 S Fiesta Crafts

020 8804 0563 sales@fiestacrafts.co.uk www.fiestacrafts.co.uk Fiesta Crafts has announced it is extending its range of fun, playful and innovative toys with the launch of a number of brand new and exclusive toys from 2014. A brand new selection of moving mouth animal puppets will give children hours of entertainment, letting them put their own imaginations to the test to create fictional tales and adventures for their own enjoyment or that of friends and relatives. Available in crocodile, giraffe, penguin, green dinosaur and red dinosaur, these toys have been created to assist with both role and individual play. They have already been

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awarded Top Toys Highly Recommended endorsement and feature in the Good Toy Guide. At approximately 17x33cm in size, the soft fabrics, superb attention to detail and the handcontrolled moving mouths really will bring some of the most well-known jungle animals to life. The Animals Threading Toy is also new and has been designed specifically to improve co-ordination and concentration skills. Suitable from age 3, the threading set features 30 animal pieces and 10 different coloured laces. The animals are bright and detailed to appeal to young children so that they’ll want to thread for hours at a time. Children can also mix and match body parts to create new and unusual animals, adding to their enjoyment and making this a toy which can be used over and over again. Its award-winning range of wooden Push Along toys is also being extended with the addition of zebra, dog, duck and unicorn. These toys are designed to help toddlers take their first tentative steps and improve their balance in a fun, stimulating and engaging way. The wooden Push Alongs are brightly coloured and extremely detailed, and as well as helping with balance and coordination, they also aid sensory development by making a ‘click clack’ sound as they’re being rolled across the floor. These toys are guaranteed to keep even the most inquisitive toddler interested and active while they get to grips with the next stage in their development.

40 years of fun PLAYMOBIL 01268 548111 www.playmobil.co.uk As PLAYMOBIL celebrates its 40th anniversary, Toy Fair is set to be jam-packed with a host of exciting offerings. Key new ranges include Asian Dragon Land, Construction, Shopping Centre, Camping and an expansive 40th Anniversary selection, to ensure every child’s imagination can be set free with hours of creative play. With over 182 new products on offer, 2014 is set to be PLAYMOBIL’s biggest year yet. The brand new Camping range will be the ﬁrst to launch in February, letting little ones embrace the great outdoors in style. Enjoy the trip with the Family Caravan or SUV and, on arrival,

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check into the Campsite and grab a drink or bite to eat before pitching the Tents. There are plenty of activities to ensure a fun-ﬁlled holiday, whether paddling in the Pool with Fountain, or exploring the lake with the Raft and Swimmers. From April, youngsters can get digging with a full ﬂeet of Construction vehicles and workers. From Dump Trucks and Cranes to Surveyors and Construction Workers, everything will be kept to schedule with the highest safety standards observed as the Site Manager’s Car helps keep a close eye on progress.

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Simply on ﬁre! Indigo Jamm 01483 201075 www.indigojamm.com

Stand: H42

Indigo Jamm continue to develop their range of British designed wooden toy. Having quickly established a strong and instantly recognisable brand identity in the traditional toy sector of the market. They are excited to announce that in 2014 seven new items are being added to their range. This includes Freddie Fire Engine, a British themed wooden vehicle for children aged 12 months plus. This bright red fire engine features 4 fire service peg people to sit alongside Bernie’s Bus, Racing Rocky, Colin Camper Van and Noah’s Wooden Ark which also include peg people. All made from durable rubber wood, these are ideally suited for younger children to play with. They have also extended their pretend play offering with the introduction of a 7 piece Pots and Pans play set and a 14 piece Dining Set for Two, both with retro style and detailing, all scaled and designed to complement the award winning and ever popular Kitchenette Diner. The now firmly established Jamm Scoot range continues to win prestigious toy awards which include the Right Start Magazine Toy Awards 2013 - best overall winner 0-3 years and a Gold Award in the sit and ride category. Both adding to its previous Junior Magazine Award 2012- best toy design 0-2 years. The Jamm Scoot has become a firm favourite and an ever popular 1st birthday present. Indigo Jamm make a refreshing change as over half of their wooden toy range has been developed and safety tested for children under three. So for some great new designs in the wooden toy sector Indigo Jamm are definitely worth investigating further as they continue to introduce innovative new products that are appealing to both parents and children alike.

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Constructing the future LEGO 01753 495000 www.lego.co.uk

product themes. The product line will continue to grow through 2014 and Toy Fair sees the unveiling of a new pocket-money purchase collection – the Legend Beasts assortment – as well as new Speedorz sets that can be combined to make larger play scenarios. In addition, there will be playthemes, characters and story expansion to broaden appeal. LEGO Friends has experienced a strong second year, with growth rates significantly higher than the company average. Toy Fair will demonstrate the brand’s move into new environments to expand the Heartlake CITY universe with a combination of animals and country lifestyle. With realistic themes, plus treats and rewards collections to realise a unique building concept for girls aged five and over, the range features varied price options for gift giving opportunities. LEGO CITY 2014 themes and product launches have been developed to maintain a key position in the UK market. Classic, expandable playthemes include Police and Arctic, while LEGO CITY Vehicles has extended the successful Great Vehicles concept to target treats and loyalty purchase opportunities. Moving into its fifth year on shelves, the highly successful Minifigures range will see two unique launches throughout the first half of 2013. The number one toy product (source – NPD August 2013) is highly collectable and offers characters that are unique to a particular series that have never been produced and never will be again. With each Minifigure in a sealed bag, there is a surprise with each purchase, further driving frequency, repurchase and the desire to collect them all. Running into its fourth year, LEGO Ninjago presents the distinct playthemes that have made the brand so popular. The first LEGO franchise to contain a number of highly successful play models, Toy Fair is the platform to launch the extension of the cool, action-packed ninja storyline into ‘Nindroid’ robot army territory. Hero Factory is the fast-build and re-build range for action oriented play. Toy Fair is showing a new first-class assortment of mini robots, jumpers and weapons to collect. The lower priced models remain perfect option for impulse repeat buys and there will be a new game app for PC and mobile to add to the play choices. Classic evergreen TECHNIC caters for the slightly ‘older’ boy

Stand: B70 In a low growth global toy market the LEGO Group experienced a 13% revenue increase in 2013, supported by new product innovation and lines such as LEGO Legends of Chima and LEGO Friends. The introduction of new independent properties and exciting licenses have been developed to further increase sales and drive both the construction category and growth within the business well into 2014 and beyond. Perhaps the most highly anticipated range showcasing at London Toy Fair is The LEGO Movie collection. The first ever LEGO theatrical release, The LEGO Movie is one of biggest family films of 2014 and has 10 play sets mirroring characters and scenes from the movie. The movie tells the story of: “An ordinary LEGO mini figure, mistakenly thought to be the extraordinary Master Builder, who is recruited to join a quest to stop the evil tyrant from gluing the universe together”. Covering a range of different price points, each action packed set will include mini figures and accessories from the film. All sets will launch to coincide with the film release in February 2014 LEGO Legends of Chima performed well in its launch phase and is already one of the largest LEGO

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Lego

delivering some of the most iconic real-life vehicles with authentic features and functions. Introducing widely appealing models across varying price points, this is the premium LEGO range where vehicles actually work like the real thing. Q1 will see more of the low price point ‘Action vehicles’ made successful in 2013. The Desert Racer and Champion Racer both use pull back motors to create a fun and simple function and build that provide boys new to Technic with quick, achievable success. Larger models include the Container Truck and Construction Crew. The UK’s number one Star Wars licence, LEGO Star Wars demos novelties and well-known redesigned best-sellers. Full marketing support is planned around the new great vehicle introductions while a targeted campaign will focus on the low price-point Micro Fighters and Battle Packs. Particularly impressive is the AT-AP. The partnership between LEGO and DC Comics and Marvel, will see the unveiling of more Batman and Spiderman lines. The LEGO Super Heroes range of conﬂict play theme sets offers iconic characters and scenes from both the DC and Marvel super hero universe. Each of the sets contain unique miniﬁgures to drive collectability and within each of the larger DC play theme sets is a LEGO comic book. A selection of products will be launched between January-March 2014 pre-empting the theatrical release of Spiderman 2 and complementing associated content during cartoon season. LEGO DUPLO is set to become the number one toy in the preschool arena, with the launch of a diverse assortment of products offering broad overall appeal. Building on the success of Creative Cakes, LEGO DUPLO is adding ice cream and picnic products to the popular range. The successful partnership with Disney Princess in 2012/2013 will also continue, with the addition of Sleeping Beauty. LEGO Juniors is an exciting new launch for LEGO in 2014, bridging the gap between LEGO DUPLO and LEGO sets. Tailor made for young builders aged between 4 – 7 years, the sets have quick start elements with easy instructions to follow. All sets cross market with the LEGO DUPLO and LEGO sets and include a Police Station, Batman, Princess Play Castle and Pony Farm.

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LONDON TOY FAIR

Animated magic TCE DESIGN 01904 489057 info@tcegiftdesign.com

Stand: H36

New for 2014 TCE Design will be introducing a range of Mr Men and Little Miss toy playsets from TFK SKY of Japan, licensed by Sanrio. There is a range of 14 items , Mr Men pirate ship, Mr Men London Bus, Little Miss Teapot, together with collectable ﬁgures, a gardening playset and sticker ranges To complete the range of Mr Men and Little Miss , there is a range of animated talk back plush. More new items of Hello Kitty for 2014 from TFK SKY, with the Hello Kitty Horse, car and trailer playset plus new Hello Kitty house playsets and furniture sets complete the range, plus new designed camper van. TCE DESIGN are exclusive distributors for Monchhichi the lovable monkey from Sekiguchi of Japan. Monchhichi will be celabrating its 40th anniversary in 2014 with a collectable twin set of two monchhichis. New for 2014 are 12 new dressed monchhichis and the monchhichi playhouse.

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Feeling is beleiving Keel Toys 01233 506363 sales@keeltoys.com www.keeltoys.com

Stand: B35

Keel Toys ranges for 2014 offer the perfect balance between Classic and Fashion Soft Toys. At the core of all products is the belief that great design should not cost the earth and always blend great quality and workmanship while offering value for the consumer and margin for our trading partners. Based on the phenomenal success of Sparkle Eyes see’s the launch of Moonling Monkeys and Lemurs in Electric colours and Fabulous Frizzy Hair that are sure to be out of this world seller in 2014! Belle Rose is a new eclectic mix of animals that feature beautiful cotton fabrics in detailing and clothes creating a classic charm. These are just two of our new character ranges for 2014 and you will ﬁnd more when visiting our trade stands including Bobballs, Cotton Corner and Anizoomals. With a wide variety of characters Keel Toys offer zany to classic and novel to collectable with a choice to suit your customer’s taste. While introducing new characters Keel Toys have not forgotten but further enhanced all areas of our Classic ranges including Dogs in new breeds and poses, Cats, Wildlife and Pocket Money Toys in styles to create the most comprehensive range available to suit our varied customer requirements across 85 countries. Winter 2014 featuring Sparkle Eyes and Bobballs will offer a great mix of Classic Christmas Characters and Teddy Bears for both regular and promotional sales opportunities. Keel Toys in house design have not only produced this spectacular range but are also constantly working on Bespoke projects. They create unique products for High Street and Travel Retailers plus Charities, Attractions and Promotions. Have a design or idea please contact Keel Toys and we can bring it to life? Visit Keel Toys and we will be delighted to discuss with you your speciﬁc requirements for both stock and bespoke offers! With the amazing diverse soft toy range there is always a product to suit your style, budget and need.

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Fun in the sun Traditional Garden Games 02877 768742 www.traditionalgardengames.co.uk

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The Traditional Garden Games range reaches across three categories including, Garden Games, Fun and Games, and Sports and Fitness. This dynamic selection of games is known for excellence in quality and also represents real value for money. The Garden Games range is popular in the summer months for entertaining family and friends, with timeless classics such as croquet, rounders, skittles, quoits and our quality garden wooden dominoes. Also enjoyable for all the family the fun and games range, with the massive Jamanga Coloured Tower and Monster Dice is a real challenge for all ages and has been developed by traditional garden games to make leisure time more enjoyable for all the family. Traditional family favourites, - garden draughts, noughts and crosses, hopscotch, and fairground target game not only popular for the summer months, can be played indoors all year round. Traditional Garden Games want people to rediscover play and make exercise enjoyable, promoting a happy, healthy lifestyle. Perfect for getting some light exercise monster badminton and jumbo garden tennis can be played one on one whilst our hugely popular sports day set and penalty shootout, can be played in groups. While Traditional Garden Gamesâ&#x20AC;&#x2122; focus is mainly on the classics, with games like Giant Snakes and Ladders and Giant Noughts and Crosses, it has recently added new products such as themed play tents, space hoppers and play sets. Challenging and entertaining, this globally successful product range is a wonderful collection of garden games for every occasion.

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LONDON TOY FAIR

It’s a Huggle 2014 at Golden Bear Golden Bear 01952 608308 sales@goldenbeartoys.co.uk www.goldenbeartoys.com

Stand: E69

Golden Bear are pleased to be showcasing some of the very best pre-school brands from CBeebies to Disney’s latest launch of Henry Hugglemonster. And for all pre-school vehicle requirements, Golden Bear has everything on offer from the fantastic new `V-Dubs’ range of VW campervans and Beetles which join the amazing `Go MINI’ and newly refreshed `My 1st JCB’ ranges. Having acquired the Master Toy Licence for Disney pre-school property Henry Hugglemonster, Golden Bear will launch a collection of toys encompassing all of the favourite characters from the show. Henry’s Roarsome and Summer’s Super Scooters are push along toys and come complete with fun phrases from the show and detachable, articulated figures. The 25cm Talking Plush, available as Summer and Henry, bring the key characters to life, whilst the Huggle-House Playset will ensure lots of Roarsome adventures for little ones with many interactive features, including Henry, Summer and Ivor figurines and various accessories. Golden Bear is set to launch a new collection of toys based on the iconic little yellow Bugs significant to the CBeebies brand. The yellow CBeebies Bugs feature across both the TV channel and website and are instantly recognisable with mums with young children. The range features fun games and soft plush including the Giggling Bugs, which brings the characters to life, with eight different styles to collect. Additionally, the Sweet Dreams Bug is an interactive plush that glows and sways whilst playing the night time tune. Woolly and Tig, Something Special and In the Night Garden continue to grow, offering even more play value for pre-school children. Toy Fair will be the first opportunity for many to see Golden Bears new V-Dubs range, a pre-school collection based around the world class brand, Volkswagen. The range consists of fun and quirky vehicles, for boys and girls three to six, including the iconic Volkswagen Beetle and Campervans – each vehicle is fully customisable using the themed sticker sheets included. And Go MINI is set for action with the new Turbo Pullbacks Stunt Set.

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HEXBUG set to impress at 2014 London Toy Fair HEXBUG 01925 454093 www.hexbug.com

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HEXBUG, from the robotics specialists Innovation First, has brought some outstanding innovations to the toy and gadget arena as of late and this year will be no exception. It will be showcasing its latest products at the 2014 London Toy Fair (Gallery 165) including a range of new micro robotic creatures, Tagamoto cars that react to codes on the road and the introduction of HEXBUG VEX Robotics. HEXBUG Strandbeast The HEXBUG Strandbeast is a complex robot that features an eight-legged walking mechanism. Its two-channel infrared remote control can be used to operate each side of the Strandbeast’s legs independently. The HEXBUG Strandbeast is available in five translucent colours. HEXBUG Battling Spiders HEXBUG Battling Spiders are the first mechanical HEXBUG designed for two-person play. The sci-fi battling robots with two-channel infrared remote control are fuelled with a futuristic voice, sound effects, a unique battle-hardened deco and hitech life-sensor that measures each hit. NEW HEXBUG Aquabots These water-born HEXBUG micro robotic creatures with smart fish technology have expanded to include two new body styles, the Hammerhead shark and Angelfish, and now feature LED lights that blink in coordination with the movement of the tail. HEXBUG VEX Robotics HEXBUG is introducing a robotics revolution with VEX Robotics. This collection of high-tech, tool-less robotic kits allows HEXBUG fans to build and program their favourite jumbo-sized HEXBUG. HEXBUG’s VEX robots can run in autonomous mode or driver controlled mode. Nano V2 The latest version of the popular Nano can now climb vertically. The three new rubber spines on its back allow the Nano V2 greater response to its environment by moving upwards and on its back.

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D’arpèje unveils its complete desk collection! D’arpèje +33 (0)478 796 050 info@darpeje.com

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First and activity desks have been developed by D’arpèje to assist children from their very young age in their moments of creativity. The toddlers can begin thanks to the smart and ergonomics Play-Doh first desk, especially designed for children from 2. Completely thought for their safety, this product combines high-quality materials with a full and varied activity set to let their imagination run free and explore their creative talent. Made in France, this little desk is also practical thanks to its wide range of storage parts that have been thinking according to Play-Doh tools and dough tub’s sizes: under the desk, in the feet and a large area under the seat. Children from 4 also have their desks, specially adapted to their expectations and those of their parents. This fun and colored range has been developed through many Disney’s properties in order to allow each child having a desk with his favourite hero. Doc McStuffins, Sofia the First and Minnie for little girls and Jake and the Never Land Pirates, Planes and Cars for young boys are part of D’arpèje’s line. Quality and entertainment are also ensured through the printing process, the materials used and the activity set with more than 30 pieces combined with the desks. Besides, they have been thought to offer comfort thanks to the large seat and the foot rest: children’s well-being and proper development are respected, allowing them to imagine, create and have fun safely. Keep up-to-date on D’arpèje news about its activity desks’ range! New designs and development could be announced soon… To get more details, come to meet us at London Toy Fair, Gallery 190 or contact: info@darpeje.com

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LONDON TOY FAIR

Drumond Park moves up in DRUMOND PARK 01473 322000 www.drumondpark.com

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A visit to the Drumond Park stand at Toy Fair is always fun – as well as enthralling and informative. This year visitors won’t find the team and their games in the usual place – they have relocated en masse to a bigger stand and the more spacious surroundings of the Gallery upstairs. In what was another difficult year for some, Drumond Park’s cofounder and Marketing Director Claire McCool reports that the company continues to go from strength to strength, with both established titles and games introduced for the Christmas 2013 season doing big numbers. As in previous years, working prototypes of several future products currently in development will be on show, with the Drumond Park team taking note of the informed opinions of those visiting the stand. “We have huge respect for the many trade buyers - both customer-facing, multiple and online who always make appointments to see us at Toy Fair” says Claire. “We recognise that their views - the result of many years of professional experience within the toy market – can be worthy of consideration by our creative team in developing the high profile products for which we are so well known throughout the industry.” Visitors will also be given the opportunity to reacquaint themselves with all Drumond Park’s best sellers, in addition to refreshed versions of a number of perennially popular games. In the younger kids’ games segment, for instance, Dino Bite, Pig Goes Pop and Magic Tooth Fairy are always much in demand by parents, friends and family – and the new Wordsearch Junior, introduced for Christmas 2013 had virtually sold out at retail by the beginning of December. Likewise, Pumpaloons and the newly introduced Bubble Buster Kazoo Game attract many thousands of new fans during the Summer months as well as at Christmas. The multi-activity LOGO What Am I?, Don’t Laugh! and the refreshed version of the classic Rapidough team modelling game – plus the much-admired new Mask ‘n’ Ask - all contribute to middle school children’s

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learning processes, both in the educational sense and by helping their communications skills. The LOGO series of board games (now numbering six titles in all) has carved its own and highly visible reputation within the family and adult category. Unit sales of the latest addition, the card- and cash-collecting game of risky business LOGO Billionaire were well into six figures by Christmas, exceeding Drumond Park’s sales predictions for its first year on the shelves. Picture board game LOGO The Best of TV & Movies, introduced in 2012 and immediately placed fourth in that year’s NPD Top Family Games by value at the time, also had an amazing 2013 and looks set to continue as a multi-generational favourite for years to come. The original blockbusting LOGO game (now enhanced by an Official LOGO App which fans could download free for three

the world

months from its launch date of 1st October) has undoubtedly established itself in the Top Five board game hierarchy and continues to ﬂy high in the charts. Historically, Drumond Park has introduced at least one new TV show game each season for many years – and last autumn’s launch of the All-New Catch Phrase board game, hosted by Stephen Mulhern, was another success for the company. In the Magic sector, the two great-value Gross Magic and Box of Shocks titles continue to conjure up excellent sales ﬁgures and seem set to remain well up there in the charts, for the foreseeable future. All Drumond Park’s major titles are TV advertised from August right up to Christmas, and last year a number of very effective online and social media tools and activities were also integrated into the all-year publicity programme, throughout the Autumn months.

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Options aplenty at Character Character Options 0161 633 9800 www.character-online.co.uk

With a vast selection of brand new and already successful properties for girls, boys and pre-schoolers; Toy Fair is set to highlight a whole host of Character Options’ must haves

Minecraft

Character Building

Tamagotchi Ta T ama mago ag go otc tch hii

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his spring Character Options will be adding a new range of toys to their collection, when they introduce Disney Princess Palace Pets This new range will introduce Jasmine’s Tiger Sultan, Rapunzel’s Skunk Meadow, Rapunzel’s Puppy Daisy, Pocahontas’s Raccoon Windflower, Tiana’s Kitty Lily and Aurora’s Kitty Beauty. The hero product for Palace Pets will be Magic Dancing Pumpkin, an interactive puppy which is controlled by a magical wand. Wave the wand to hear Cinderella’s pet puppy talk and sing up to 12 popular phrases. Play music to watch her dance along, and watch as she wags her little tail and tilts her head and bow. Playsets and a feature plush will also be revealed at what promises to be one of the most significant launches of the year. The Zelfs is another brand that launched in 2013 and exceeded expectations; swiftly becoming a top choice in the competitive world of girl’s collectables. With a full year of launches ahead of it, Toy Fair will be the place to see the Spring Masquerade series and then hot off the press new Zelicious themed Zelfs has just been announced. This sweet series will not only have new designs and pastel colour ways, but they come housed in scented theme packs with adorable accessories that match their fruity characters. Awesome new Playsets will also be included in the 2014 line up including the impressive Zelicious Sweetree House complete with a honey scented Honey Bee Zelf. Character Options combined virtual and real world’s together and achieved sell out success when Minecraft joined its collection in late 2013. Continuing to feed the demand for products by fans, the new spring 2014 wave will see Series #2 of the Overworld collection including 3-inch action figures, plush and paper craft and a new themed series, which is top secret! For Doctor Who fans a 12th Doctor has now been unveiled, so Character’s Toy Fair display will now include a new collection of Doctor Who Electronic Screwdrivers and Regenerated 12th Doctor Action Figures which are to be released in February. The teams’ ongoing development of the Series 8 collection of 3.75-inch action figures including iconic characters and monsters will also be unveiled, albeit with some top secret extras based on the new TV episodes. Set to create a stir in the construction micro figures market will be the Character Building Micro-figures in Display Brix portfolio. Already available in the SportsStars series, the whole Character Building portfolio, including Doctor Who, Scooby-Doo and

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PREVIEW

LONDON TOY FAIR

Character Options

in-house developed ranges of Monsters vs. Zombies Moonlight Valley Mall is to receive the Display Brix treatment. The result will be wall like displays of children’s treasured micro figure collections. Character’s ChillFactor chapter will continue and 2014 will be the year when this brand builds on its phenomenal success with even more ChillFactor concepts to discover. The launch of the funky Colour Blast range and the ChillFactor Ice Cream Maker in January will be followed by an exciting range of new items for the second half of the year which will be shown for the first time at Toy Fair. The unique Marketing strategy for this brand will also continue across both kids and adult sectors, with demonstrations at top consumer shows being key to the plan. In creative play there will be Cra-z-art Shimmer and Sparkle, the umbrella brand that includes the Cra-Z-Loom Jewellery Maker, which loops and weaves multi coloured rubber bands together to make funky bracelets, rings, necklaces, belts, chains and more. Cra-Z-loom has already enjoyed massive success in the US and was launched with the might of the Character marketing machine behind it in December 2013, ensuring the brand is firmly positioned as the lead name in this new creative play pattern. Now the Pony Bayou success will be enhanced with other concepts in the collection including the Designer Nail and Body Art Studio and Twist ‘n’ Wear Fashion Maker. The big news for

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Pre-school is that hat Weebles are back, ack, but never as you’ve ou’ve e seen them before. The fore. Th he first Characterr Option Options’ nss’’ Weebles to be produced e produce ed will be presented Toy ted at To oy Fair and will feature eature Peppa Pig, herr brotherr George and alll her friends. The launch range unch rang ge will include a Peppa Pig g Weebles characters, train, acters, a trai ain, n a car, and a Weebles eebles Playhouse thatt features a twirly ly slide that’s reached ached via a wind d up staircase plus and lus a swing an nd roundabout. This new Pepp Peppa pp pa Pig offering will complement ill compleme ent nt perfectly the rest est of the Character Options’ ions’ Peppa a Pig toy collection, ion, but will also reach out to an extend extended ded d Teksta younger audience months ence of 18 month thss and over. Character Options’ is also launching a brand d new pre-school Holly’s ol range, introducing Ben and Holl lly’ ys Little Kingdom. m. The magical adventures of these characters will be introduced with a range of; figure figure assortments, feature plush, scaled play items and novelty products. 2014 will see Character create a comprehensive launch offering of; strong product design, effective TV advertising and PR activity. This will be an exciting addition to the Character pre-school line for 2014. Last but not least is top dog, Teksta! The robotic super pup Teksta was at the top of everyone’s wish lists at the end of 2013 is to be joined by a menagerie of friends some of which will be seen for the very first time at Olympia. What we can reveal is a Teksta Cra-z-loom Kitty will launch in July 2014, but this will be just the start of the Teksta tale.

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Explore our 2014 NEW products !

ViewScope LER 2760

Discover over 45 NEW educational toys at

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For more information and to make your appointment call Chris Beardmore on 01553 819380 or email cbeardmore@learning-resources.co.uk today!

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LONDON TOY FAIR

New

New logo same inspiring collections Manhattan Toy 0208 944 3160 www.manhattantoy.com CUTE BEACH TOYS FOR GIRLS AND BOYS

A new frontier in beach toys Come and see us at the Toy Fair stand GH51. To arrange an appointment, please contact Nicky Day on 01730 895761 or email nicky@cheekyrascals.co.uk www.quutbeachtoys.com 132

Stand

Gallery:

610

Manhattan Toy is ringing in the changes this New Year. With a brand new company logo and truly inspiring new collections they are bringing a fresh new look to 2014. It’s hard to believe but Manhattan Toy is entering its 35th year. To celebrate, they have gone back to their roots and created a stunning new line of Soft Toys and Gifts. Drawing on their incredible design heritage, three new captivating gift collections shine along side their much loved favourites with all the quality innovation and ﬂair that you have come to expect from Manhattan Toy. Full of charm and personality, these gifts are sure to delight everyone. The world of Motorworks is bigger and better than ever with the addition of several new cars. A petrol station and car wash together with a Speed Launcher that sends cars racing to victory will provide hours of fun for every little petrol head. The Motorworks Play Table, featuring a staggered starting line and a curved race track, completes the starting line up. The incredible Imagine I Can range has also grown with the introduction of magnetic play sets, a temporary tattoo set and a fantastic stationery set which has everything you need for organised fun on the go! Of course they haven’t neglected their super successful Infant Toy range! This has been complemented by even more exciting wooden developmental toys including the Tree Top Adventure – a wooden activity centre packed full of exciting features, a range of wooden clutching toys and a Stack and Pull Train that encourages the development of ﬁne motor skills and shape and colour recognition. With many more additions to their Puppet, Baby Stella and Groovy Girls categories, they hope you’ll agree that the range just gets better and better! They’ll be showcasing their collections at the following trade shows and really hope that you’ll be able to come along and visit them. Toy Fair, Olympia, London 21 – 23 January - Gallery 610. They will also be at Spielwarenmesse, Nuremburg 29 January – 3 February – Hall 3 D06 Spring Fair, NEC, Birmingham 2 – 6 February – Hall 3 K20 – L21.

Distributed by:

01730 895761 www.cheekyrascals.co.uk

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1:29 X-Wing

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LONDON TOY FAIR

Plethora of new products

Stand: E9

GALT TOYS 0161 428 9111 www.galttoys.com Galt Toys will launch over 60 new products at Toy Fair 2014, including brand new Activity Packs, First Years toys, Active Play and Construction ranges. The award-winning manufacturer will also showcase new products added to its collection of puzzles, stationery, arts and crafts and science sets. The eagerly-awaited new Marble Racer game will be unveiled at the exhibition, adding to the hugely popular Marble Run collection in Galt’s Construction Range. The high-speed Marble Racer is fully compatible with the Marble Run games already available. The 2014 show will also be the launch-pad for Galt’s new Nursery Trampoline, a fun tortoise trampoline ine to encourage co-ordination and balance for younger children. dren. This is in addition to the Folding Trampoline already available from Galt. Two new titles will be added to Galt’s best selling Water Magic range, including a Water Magic Gift Set and Water Magic sets for Robo Crew and Fairy Friends. The sets include reusable picture boards that come to life with colour to reveal hidden pictures with the use of a magic water pen.. New toys in Galt’s range of Activity Packs ks include exciting Racing Cars, Monster Wind-ups and a Wooden Pirate Ship, as well ell as zombie and fairy princess face paints. For young children, Galt will unveil new products in its First Years range; a new collection of Snuggle Pals, a First Book and da First Rattle Set, as well as a new Stacking Puppy. These First Years products will add to Galt’s fantastic range of bright and colourful toys designed to help stimulate physical development and encourage coordination and manipulative skills. All new products will be shown alongside Galt Toys’ full portfolio of products, which includes the Dr Miriam @Galt range, created alongside leading

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parenting p expert Dr Miriam exp Stoppard, which Sto the company debuted last year. In de 2013, Galt Toys also 20 announced its an acquisition of the ac worldwide licence w to t manufacture and distribute the iconic d Ambi Toys product A range. Wit With plans to reintroduce four original toy designs to the market later this year, Galt will also be showcasing its new Ambi Baby Gift Set at this year’s Toy Fair exhibition. With 175 years experience in toys and education, Galt design toys to encourage children to learn through play. Galt produces and sells quality toys, which meet the needs of all stages of child development from 0-10 years. Traditionally the company is associated with art, craft and activity products. In more recent years yea Galt has established a name for itself in the First Years F category with the c innovative in award-winning a Playnest. P

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Henes M7 Toy Fair Stand G16 Spring Fair Stand 3E07

The world’s most advanced ride on car

Flying Gadgets world exclusive Battle UFO

Velocity The world’s fastest remote controlled car

www.flyinggadgets.com E: sales@ﬂyinggadgets.co.uk T: 0208 9520471

New

www.ﬁrstcelticlearning.com Contact First Celtic Toys and Learning for a complete list of products Call 01978 280070 Email: enquiries@ﬁrstcelticlearning.eu Visit us at the London Toy Fair Stand E115

Flying Gadgets Ltd., Unit 6 Mill Yard Industrial Estate, Edgware, London, HA8 5EF

battle UFO

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LONDON TOY FAIR

Fantastic new play worlds from HABA HABA 0161 304 9555 sales@haba.co.uk www.haba.co.uk

Stand: F16

Visitors to Toy Fair can view some exciting new additions to HABA’s traditional wooden and soft toy portfolio as well as a whole host of exciting new play worlds that will embrace any child’s imagination. The hugely popular My First Play World series is set to extend its portfolio with the introduction of a new line that mixes traditional play with a biblical story. The My First Noah’s Ark allows little ones to re-enact the famous tale and includes pairs of wooden animals including lions, zebras, giraffes and elephants as well as Noah and his wife, Emzara. Whilst, the Animal Care Station allows little ones to care for zoo animals when they are sick and help them feel better. This great set includes mini wooden animals that are beautifully hand painted, a nurse character plus a fold out backdrop of a hospital to help set the scene. These new worlds join ﬁrm favourites My First Play World Farm, Horse and Fire that launched in 2013. This successful series combines both role play and building blocks plus additional accessories to enhance the play experience. HABA’s Toy Shop and Play Food range was one of its best sellers for 2013 and retailers can enjoy this continuing success with the introduction of new play food items and accessories to

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keep little ones entertained. New for 2014, the Curry Sausage is presented on a tray and includes a chip fork, curry shaker and even a splash of ketchup on the side, whilst the Hot Dog comes in a roll with fried onions and cheese. Finger-licking Spare Ribs have been added to the menu and include a plastic removable bone and are linked together with hook and loop for a real pull-a-part effect. Or, for a more traditional dessert, children can enjoy the Apple Pie that comes complete with lattice top and an apple filling. HABA’s soft doll family continues to expand with the introduction of two new characters; Lennja and Elin. The super soft plush sisters stand 30cm and 20cm respectively and are dressed in the cutest of clothing. Plus, with an added assortment of new dressing up outfits, these new fabric dolls offer years of play value. Further soft play options come with the introduction of a fairy-tale theme to HABA’s Puppet collection, with six new characters that have come to play; including Little Red Riding Hood, a scary Wolf, Puss in Boots and a Prince for great story-telling adventures. All include fine attention to detail with the wolf featuring sharp teeth and the Prince with his shiny crown. Attractive POS for these puppets makes an eye-catching display guaranteeing consumer attention and encouraging impulse purchases.

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LONDON TOY FAIR

Vivid expands its portfolio with exciting new launches! Stand: E135

VIVID 01483 449944 info@vividimag.co.uk www.vividtoysandgames.co.uk

Girls My Friend Cayla: Bringing technology into traditional doll play! Link Cayla via Bluetooth to the internet and she becomes more than a doll, she’s a real friend! Ask her an infinite number of questions and she’ll find the answer. Fresh from their hit-inducing stint on X-Factor, look out a range of Fashion Dolls based on the latest boy band sensation Union J. Fans can now get their hands on the 12” collector’s dolls of the four boys just in time to lift everyone’s post-Christmas blues. After a mammoth year including topping the movie and music charts, with further single releases and a monster world tour One Direction are set to be even bigger in 2014. Wave 4 12” Collector’s Dolls will launch this Autumn showcasing new outfits personally selected by the boys themselves. In addition the new 4x4 Cruiser is sure to be at the top of every girl’s wish list! Vivid will be expanding the AniMagic Rescue Hospital brand in autumn with the ultimate rescue vehicle on the go. The Ambulance Station opens out to become a fun, action packed playset perfect for the vet to attend to injured animals. New to the AniMagic Plush portfolio for AW14 is the adorable Tickle Tum Tilly. Tilly loves to be tickled when lying on her back. Tickle her tummy to see her front paws move in excitement whilst barking happily! For Kitten fans Sparkle My Glowing Kitty is the white fluffy kitten with a pretty light up bow. Both AniMagic and AniMagic Rescue Hospital will benefit from a fully integrated marketing campaign covering print and online with all domestic lines TV advertised throughout 2014. The Number 1 toy property (Ytd Oct 13 NPD) sees Moshi Monsters hit the shelves with the first of its series launches for 2014. The all NEW Series 9 Blind Bags & Collector Packs including 16 brand new characters available. The launch will be supported by a full marketing campaign to launch ‘The Hunt for Furnando’ where there will be 5000 uniquely numbered ‘SUPER’ rare figures hidden inside the collectables blind bags and blister packs nationwide.

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Also launching is the new Beanstalk play and display with your Moshling friends on the Rapid Vine Slide or the Leaf Swing. It comes with a brand new exclusive Moshling ﬁgure. There will be a also be a new range of Robotling Moshlings launching.

Boys New for 2014 is the Moshi Karts range of crazy vehicles. A brand new Collectable Series of 12 Karts including a Moshi Kart & Driver. Collector Packs with 2 Karts, 2 Drivers and a Launcher. There will be an R/C Katsuma Kart and also a Transforming Track Playset featuring 2 Exclusive Karts and Drivers. The range will be supported with in-game secret codes! Welcome to the world of Strange Hill High where nothing is ever as expected! Following the success of the CBBC series, Vivid will be launching a range of collectible toys featuring everyone’s favourite students and their teachers. The range will include Blind Bags, Blister Packs and special Locker Pods ﬁlled with goo. Watch out for the High School Play & Display Set featuring loads of unexpected twists and turns.

Pre-school After a hugely successful launch on Cbeebies, Vivid will expand the Peter Rabbit’s toy range for Autumn the range with the introduction of new characters to the range, including an adorable Benjamin Bunny Small Plush and the Woodland Chase ﬁgure pack. The hero TV line for Christmas 2014 is the Secret Treehouse Playset, which has lots of features to explore such as a slide, lift, bucket winch and trap door, and comes with a Peter Rabbit ﬁgure.

Arts & Crafts - Crayola Crayola is introducing its coolest products yet! The Marker Maker lets you create your own custom colours in minutes! Use the mixing guide or simply let your creativity run riot and create your own unique colour combinations. With the included ‘design your own’ marker box and labels, kids can create funky colours that their friends deﬁnitely won’t have, guaranteed with the trusted Crayola washability! The Dry Erase Light-Up Board lets you create colourful design on a lit up, dual-sided surface. You can use the included Dry Erase Crayons on the black side to make images “pop”, the white surface for every day play, or simply take the dual-sided panel away and draw on the clear surface for limitless creativity. Crayola’s Color Wonder is expanding its range and getting a make-over with new brighter, whiter paper and strong, bold marker colours!

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PREVIEW

LONDON TOY FAIR

Sweet toys that sparkle Aurora World LTD 01256 374260 www.auroraworld.co.uk

Stand: D35

Aurora has a fantastic range to showcase at Toy Fair 2014. Sea Sparkles - this is a range of mermaid dolls with sparkles, beautiful long hair and a mystical nature. The range comes in 4 different sizes of dolls and accessories to the main doll range. Each Doll has a name and a character. The Sea Sparkles live in a magical place under the sea, as you would imagine, and have busy days playing and helping others. We have extended this range to include a Pirate friend, 6inch backpack clips and cousins to the Sea Sparkles ~ the Sea Sprites, with their bright and colourful hair. This has been a very successful range for Aurora and one we can fully supporting. Sweet Lollies - this is a brand new doll range, based on current trends in fabric colours and styles. Each group of girls (Sweet Lollies, Victorian Sweets and Punk Sweets) have a name, character and activity which they excel at, such as baking, playing in a band and dress making. They are all best friends and meet regularly at the bakery cafĂŠ!!. The clothes are removable which are important features for classic dolls. Aurora are continuing to develop and launch traditional rag dolls which have been important to the success of Aurora over the past 30 years. We believe in the continuance of such hallmarks of our industry such as rag dolls, and look forward to seeing these new characters set the trend in the doll market. For YooHoo they are extending the range of Endangered animals with yet again some classic designs. In addition we are introducing a new special edition range of Extraordinary characters adding to the fun nature of YooHoo and his Friends. In this scenario YooHoo is dreaming and encounters mystical animals high up in the sky, such as Unicorns and Dragons.

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LONDON TOY FAIR

Leading the way in quality assurance

Stand: F36

BUREAU VERITAS 01925 854 360 www.bureauveritas.co.uk/cps

Bureau Veritas Consumer Products Services is the leading global provider of compliance and quality assurance services to the toy industry and will be exhibiting at London Toy Fair on stand F36. Bureau Veritas provide a complete solution from product concept to store-shelves including product safety, safety assessments, regulatory consultancy, product inspections, chemical supply chain solutions, social and factory audits. They help their clients improve their supply chain, as well as checking that their toys meet the relevant regulatory standards. We support a wide range of clients, from small toy start-up businesses to large importers, brands and global retailers. With their extensive global network of toy laboratories, they have the capabilities to test their clients’ products wherever they need to. At our fully-operational UKAS accredited laboratory in Warrington, Cheshire, they offer reliable service delivery, friendly customer service and recognised technical expertise. They also work closely with their clients globally to help them assess their products and manufacturing processes for chemical safety and compliance, which is one of the main challenges of the toy industry today. They have partnered with the British Toy & Hobby Association (BTHA) to develop Toyograph, an online toolkit which

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helps companies carry out their chemical safety assessment and assists them in defining a compliance strategy on a risk-based approach. Toyograph enables companies to use a Bill of Materials (BOM) to determine which materials are at risk of containing restricted chemicals above the limits specified in legislation or at levels that may be a safety concern. On top of this, Bureau Veritas Consumer Products Services has celebrated 10 years of service in the United Kingdom last December. The company, whose UKAS accredited testing laboratory is located in Warrington, Cheshire, has been helping retailers, brands, manufacturers and improve the quality, safety and compliance of their products since December 2003. To celebrate this milestone, Bureau Veritas Consumer Products Services released a 5-minute anniversary video to thank its clients for their continued custom and loyalty and to highlight the pillars of its success: a wide scope of testing capabilities across many product categories – including toys and nursery products - at a single location, an excellent technical expertise, a friendly and efficient customer service, a highly experienced team and a personalised approach. Bureau Veritas Consumer Products Services currently employs 92 staff and since its entry on the British market, the company has developed six departments including toys, nursery, softlines, electrical, hardlines and analytical. The testing laboratory is approved by many of the UK high street retailers and provides access to a global network of 124 offices and laboratories. Jonathon Thackray, Managing Director CPS UK, says: “The consumer products market is very challenging and is moving at a fast pace; this is why our clients need a compliance partner who understand their requirements, who they can trust and who they can rely on. Our fresh, personal and professional approach, the experience and diversity of our people and our wide scope of services have been instrumental to our success in the UK. I am really proud of what we have achieved in the past 10 year and I am looking forward to the next decade.” Come on see Bureau Veritas on stand F36 and speak to their toy consultants who will answer any regulatory and technical questions you may have. You will also have the opportunity to find out more about Toyograph and to view a demonstration of the toolkit.

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PREVIEW

LONDON TOY FAIR

The spirit of Downton Abbey captured in fastpaced board game!

Stand: GH13

Destination Board Games 023 9270 4042 www.destinationboardgames.co.uk Destination Board Games are proud to announce their latest game, Destination Downton Abbey. This new fast moving game transports you into the world of Downton Abbey. As maid or footman, you have to complete the tasks you are given as quickly and efﬁciently as possible. Starting in the Servants’ Hall, each player is dealt Destination cards, which have varying values indicated by the number of bells on the card. This relates to how important or difﬁcult the task is. The player must then navigate their way around the corridors and stairs of the Abbey, throwing the dice to determine how many moves they can make. Once they reach the destination of a task, they collect their bell tokens, and the next player throws the dice to set off for the next job. But nothing is that simple! Along the way, a player can land on a ‘Carson Card’ space and have to take a card, which could either help or hinder them. On other spaces, the players may have to collect a ‘Letter’, which could call them away from the Abbey, slowing them down, or costing them bells! And which route will they take? A short easy looking one to get a job done earning only one bell, or a longer route with the possibility of collecting a higher reward? The winner is the player who has completed all their jobs and collected the most bells. “The creators of Downton Abbey were really impressed with the quality and playability of the board,” Steve Lowe said. “They told me that it really captured the spirit of Downton, which is such a compliment coming from them.” Come and see the fastest selling game that Destination Board Games have ever designed!

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LONDON TOY FAIR

A world of collectables Schleich 01279 870000 schleich@schleich-s.co.uk www.schleich-s.co.uk The complete ranges of beautifully crafted collectible figures and playsets from the Schleich worlds of History, Nature and Fantasy, together with brand new licensed collections, will be for all to discover at Toy Fair. To start the year off, Schleich’s World of Nature series will grow extensively with an abundance of new figures from both the wilds and the farm. New Wild Life animals include impressive new primates, whilst the pot-bellied pig will join the growing list of agricultural beasts. Visitors will also be able to see the new Horse Stable and many accessory sets which will complete a World of Nature equine play world for any young horse fan. The stable has a naturalistic look and feel with plenty of space to house Schleich’s horses, of which there will be 15 new breeds. Further accessory sets include a Feeding Set, Horse Wash Area, Paddocks and differently themed riders. 2014 will also see an extension to the World of History Knights collection, including six new figures each modelled in a dynamic fighting position all wielding their weapons and wearing armour. The new knights have moveable arms and wrists, and horse riders will be magnetised to their horses for added play value. Central to the display will be the new Big Knights Castle, a strong looking fortress with modular walls so kids can create numerous building arrangements. It has a large working drawbridge, a dungeon with trap door and a secret entrance.

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Stand: B121

The castle can also be tailored to each of the orders of knights by changing the corresponding emblems and flags displayed on the front. From May four new Dinosaurs emerge to roam the planet once more. Each figure is designed to be child friendly and features colourful paintwork that is all crafted by hand together with a moveable lower jaw and arms. Girls will love the stunning and colourful new Rainbow Elves joining the Bayala collection. There are six elves to collect plus a new mystical creature which all have wings that reflect the colours of the rainbow. Each character also represents one colour of the rainbow which can easily be identified by the colour of their hair. Finally, the brand new licensed collections will be unveiled, including Peanuts with single characters including variations of Snoopy and Charlie Brown, plus all of the other familiar faces from the show such as Woodstock, Lucy, and the rest of the gang. Furthermore, a selection of Peanuts scenery packs has been collated for instant play appeal and collectability. Smurf fans will not be disappointed either as eight new Pirate themed characters sail into the collection. Schleich’s many ranges will be supported with a comprehensive marketing campaign including TV, point of sale, retailer support, social media activity, competitions and much more.

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OUT CHECK X W K’NE THE NE TOY FAIR N O D N LO Y 510 GALLER

Contact sales on 0118 9253270

www.knex.co.uk

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LONDON TOY FAIR

Putting the safe in safety UL 0118 927 3340 www.ul.com/toys Product safety and quality is absolutely critical for toys and children’s products to safeguard consumers and help protect your brand - often a company’s most valuable asset. Ensuring all toys and children’s goods comply with required legislation such as the new chemical requirements under the European Toy Safety Directive, as well as any brand specifications, is vital for both manufacturers and retailers. UL’s partnership approach helps clients to mitigate risk and retain greater visibility and control of supply chains. UL actively engages with supply chain members to encourage the adoption of good manufacturing practice and drive improvement, helping to minimise potential quality issues and reduce the need for costly product recalls and returns. UL’s UK Chemical Centre of Excellence based in Winnersh, Berkshire, is accredited to provide testing solutions to help assess product compliance in line with the new EN 71-3 chemical requirements of the EU Toy Safety Directive (2009/48/EC). Through its global network of accredited laboratories, UL can also help with Chemical Safety Assessments, Technical File Management and Product Risk Assessments. UL has the global capacity and expertise to help ensure compliance with regulatory requirements and brand specifications, maintaining confidence in product safety, quality and functionality at every step in the supply chain. Covering a wide variety of toys and children’s products including books, nursery, electronics and licensed goods, UL’s full cycle quality assurance solutions include: • Product testing • Chemical analysis and antimicrobial effectiveness • Product safety assessments • Technical documentation review • Inspections and audits • Customised training courses and seminars During Toy Fair, UL will also be presenting a series of seminars everyday between 2pm and 3pm in the Upper Gallery suite. The seminars will offer key insights into Supply Chain Management, the growing use of Bluetooth technology in toys and the Impact of Quality Assurance Programmes upon Licensed Goods. With unmatched industry expertise and active involvement in the development of international toy safety standards, UL can help provide confidence in the quality and safety of toys and children’s products, and launch products that delight both

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children and parents wherever you source or sell. UL are also heavily involved with a Safety Smart Programme, which they developed in conjunction with the Walt Disney Company. The initiative is aimed at improving a child’s awareness and understanding of safety, health and wellbeing, thereby helping them to manage themselves and their surroundings by conscious action, not chance. Using a curriculum-based approach, children are taught safety in the same manner in which they are taught reading, writing and maths. By joining UL’s knowledge of safety with Disney’s creative storytelling abilities, the team developed an award winning series of educational and entertaining safety DVDs. The “ edu-tainment ” is underpinned through classroom based learning activities including ﬂash cards, sing-alongs and colouring pages. These materials have been designed to meet academic standards and are supported by online and on-air safety messages, interactive safety games, and Safety Smart Public Service Announcements. They empower children to make Safety Smart decisions by applying a decision making process as an essential element of safety, health and science instruction, i.e. utilizing the HSBE (Hazard Based Safety Engineering) approach which has been proven successful in safety standard development. UL employees around the world volunteer as Safety Smart Ambassadors bringing the Safety Smart Programme to classrooms, camps, youth groups, daycare centres, scout meetings and community fairs. The custom animations and educational materials have been translated into more than 20 languages including: Arabic, Cantonese, Castilian, Danish, Dutch, English, French, German, Hindi, Italian, Japanese, Kannada, Korean, Mandarin, Marathi, Polish, Portuguese, Spanish, Tamil, and Vietnamese. As community, industry and government leaders, parents and grandparents, individuals and good corporate citizens, we are all responsible for helping our children make the right choices and decisions regarding safety. Please join UL in working for a safer world. To learn more about the Safety Smart Programme, visit www. safetysmartdvd.com. To make an appointment with the expert staff during the show, or to ﬁnd out more about their seminars, please contact QAenquiries@ ul.com.

Stand: D100

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LONDON TOY FAIR

Stand: B135

Plush leads the way in 2014 Carte Blanche 01243 792600 www.cbg.co.uk Leading the way in the soft-toy arena, Carte Blanche Group reveals that it will focus its efforts on this important category in 2014 with the launch of new collectable characters of the highly popular Tatty Teddy & My Blue Nose Friends brand and an exciting new range of collectable Moshi Monsters plush. An expert in soft-toys, having been ranked no.2 in the UKs plush category for 2013*, Carte Blanche announced an important licensing collaboration with Mind Candy, creators of the hugely popular Moshi Monsters franchise, in late 2013 and will unveil its brand new Moshlings Collection range at Toy Fair 2014 (Stand B135). Following the huge success of the Moshi Monsters pocket money toys, Carte Blanche Group sees the brand as the perfect extension for its popular collectable plush format. The new Moshling Collection will include fan favourites and some of the latest Moshlings at key impulse price points, special on-pack codes for digital in-game giveaways and impactful point-of-sale solutions. Darran Garnham, Chief Business Development Ofﬁcer at Mind Candy comments;“We are extremely excited to bring the Moshi Monsters plush to life with Carte Blanche. Hundreds of millions of collectables have brought pleasure to our fan base and we look forward to doing the same in 2014 with plush!” Currently, the fastest growing non-media brand in soft toy*, Carte Blanche will also build upon the success of the Tatty

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“

FOLLOWING THE HUGE SUCCESS OF THE MOSHI MONSTERS POCKET MONEY TOYS, CARTE BLANCHE GROUP SEES THE BRAND AS THE PERFECT EXTENSION FOR ITS POPULAR COLLECTABLE PLUSH FORMAT

”

Teddy & My Blue Nose Friends brand at Toy Fair, with new collectable 4” characters revealed at the show. New for 2014, My Blue Nose Friends sport a more vibrant colour palette, including shades of pink, purple and yellow for greater impact on shelf. The award winning ‘dress up & play’ range will also be refreshed for 2014 and feature on stand, with funky outfits and ‘mini me’ offerings including a hoodie, an innovative glow in the dark onesie, a winter sports outfit, welly boots and a flower power raincoat.

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LONDON TOY FAIR

Putting resources into learning Learning Resources 01553 762276 sales@learning-resources.co.uk www.learning-resources.co.uk

Stand: D36

Visit the Learning Resources stand at London Toy Fair and discover over 100 NEW educational toys and games for 2014! Exciting new additions for the Primary Science range include the Primary Science ViewScope; safely put a classic “real” science tool into the littlest hands. A truly child friendly microscope with a soft eyepiece, simple magnification and a clear case for viewing specimens. Great for familiarising children with the feel of using a microscope. Strike gold with the new Primary Science Metal Detector including an adjustable, grippy handle and colourful design. Great for detecting metal in a sand table, at the beach or underground! Last but not least is the Primary Science Colour Mixer, mix up some colour for your next science experiment! Divided flask allows for two chambers of coloured liquid, and swirly straw provides an exit route for the new, mixed colour. Just flip it over, and out it goes! Master early learning skills with the popular Snap-n-Learn range; aimed at ages 2+ tiny hands will master learning skills in a snap! For 2014 Learning Resources introduces the Alphabet Alligators, matching uppercase and lowercase letters is a snap with these two-piece gators! Each colourcoded gator is marked with capital and lowercase letters on the head and tail. Best-selling Counting Elephants reinforce numbers 1-10, and colour and size sequencing so be sure not to miss these too! Also, don’t miss the award-winning Let’s Learn! Phonics All-in-One Starter Set, a perfect way to get started with the Hot Dots system. This comprehensive set includes three spiral bound books featuring a total of 192 colourful activities and lots more.

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Have some magic moments Marbel Ltd 0845 6000 286 info@marbel.co.uk www.marbel.co.uk

Stand: B50

Marbel Toys are kicking 2014 off with a bang and are looking forward to ‘Growing our Great Brands’ further in 2014! New products are arriving from BRIO, Hape, nanoblock, Lottie, Pink Poppy, WWF, Disney and more! The new Disney princess Magic Moments playsets from Bullyland are set to be a huge hit in 2014. There are six in total to collect, connect them together to create a world of play for Disney Princess Figurines. BRIO are celebrating their 130th Birthday in 2014 and are also happy to announce new FSC certification on wooden products. Along with brand new and innovative products launching, exclusive products and a large marketing campaign will support retailers throughout the year. The new Safari Railway Set exemplifies the innovation included in BRIO products! Hape have over 30 new toys launching in 2014, stand out products include the Activity Easel and the Italian designed Kitchen Centre. A new in-store campaign will also support retailers in promoting the key benefits Hape offers consumers in the wooden toy market.A range of fantastic new fashion dolls will join the Lottie Family in 2014, among them are the Pirate Queen, Robot Girl and Kawaii Karate Lottie. The dolls have been inspired by international karate star Sensei Debi Steven (Kawaii Karate Lottie), 16th century Pirate Queen Grace O’Malley (Pirate Queen Lottie) and female inventors Erin Kennedy and Kathy Ceceri (Robot Girl Lottie and the Busy Lizzie Robot) respectively. As part of an expanding licensing programme from WWF, Marbel Toys have extended the licensed portfolio with a range of hand puppets. On display for the first time at the London Toy Fair, the plush designs have been designed to appeal to children whilst hitting key retail price points.

toysnplaythings.co.uk

PREVIEW

LONDON TOY FAIR

Snuggle up with a Toyriﬁc range Wilton Bradley sales@wiltonbradley.co.uk www.wiltonbradley.com 01803 835400 Wilton Bradley Ltd is looking forward to showcasing a whole host of exciting new products from Toyriﬁc and Bestway brands at Toy Fair 2014. Why not come and pay them a visit at their centrally positioned Stand E89, for a look at what they have to offer this year?

Stand: E89

“

WITH A COMPETITIVELY PRICED RANGE OF OVER 450 TOYS AND GAMES AND EXCLUSIVE STAND OFFERS, MAKE SURE YOU DON’T MISS OUT ON A VISIT TO THEIR STAND AT TOY FAIR 2014!

”

Toyrific: New highlights from Toyrific include the increasingly popular Snuggles range of baby dolls and accessories, which have bright new designs for 2014. On top of this they will be presenting a brand new collection of licensed Radio Control including Lamborghini, Porsche, BMW and Land Rover models, to add to their already highly competitive and extensive RC offering. They have also added to their popular pretend play sets with a new Doctors/Nurses Set and a new Supermarket Trolley Set. 2013 was another successful year for Toyrific in the wheeled toys category from quad skates and disco skates to skateboards and scooters; a must have selection for every toy shop. With a competitively priced range of over 450 toys and games and exclusive stand offers, make sure you don’t miss out on a visit to their stand at Toy Fair 2014! Bestway Inflatables: As the UK representatives for Bestway Global they will be unveiling the new Bestway Lay-Z-Spa Miami. This 2-4 person inflatable hot tub is hotly anticipated and you can see its first ever appearance on UK shores at their exhibition stand at Toy Fair. As well as the new Lay-Z-Spa they are also showcasing a new range of extended licensed inflatables, including the brand new Nemo fast set pool, as well Spiderman, Disney Princess, Pixar Cars and Angry Birds licensed products! To book an appointment for Toy Fair, please contact the Wilton Bradley sales office or your Area Sales Manager which you can find at their website.

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toysnplaythings.co.uk

LeapFrog software leaps ahead! * Now No.6 in the toy market

500+ games, eBooks, videos and music apps available** Supported by a national marketing and TV campaign from January Order the LeapFrog Learning Library now, call 01895 202 840 *

NPD YTD November 2013. **Including LeapFrog App Centre.

leapfrog.co.uk

PREVIEW

LONDON TOY FAIR

Stand: D17

Award-winning word fun BANANAGRAMS

020 7298 9500 sales@winningmoves.co.uk www.bananagrams.com

“

The UK Twitter (@ Bananagrams_UK) will The Bananagrams Family of BANANAGRAMS continue to be a fun and Games is thrilled to be at Toy Fair informative companion again this year , after an incredibly ENJOYED AN EVERfor Brit-based successful 2013 during which it INCREASING FAN-BASE fans, while added another 20 awards to its AFTER NEWS SPREAD ...THAT Bananagrams Pinterest will grow to trophy shelf. THE CAST OF ITV1’S showcase more and more From picking up prizes in winning boards from established ceremonies such as DOWNTON ABBEY LOVE TO players globally of all the Toy Shop UK Awards, to PLAY THE ADDICTIVE WORD games in the range. winning titles in the inaugural GAME BETWEEN TAKES After a successful trial Dads’ Choice Awards, at the Ideal Home Show BANANAGRAMS, Appletters, Christmas, the brand is PAIRSinPEARS, ZIP-IT, investigating further Fruitominoes, Jumbo consumer-facing shows BANANAGRAMS and Jumbo and will also be continuing its successful in-store ZIP-IT can all continue to boast award-winning customer demonstrations across the UK. status. Maintaining a proactive stance, Bananagrams’ PR Furthermore, BANANAGRAMS enjoyed an everincreasing fan-base after news spread throughout the strategy for 2014 is focused on family, with increased UK national and regional media that the cast of ITV1’s outreach to educators, parents and young people. Building on the successful blogger outreach Downton Abbey love to play the addictive word programme of the past two years, further game between takes. 2014 sees the Bananagrams Family of Games focus engagement with parent bloggers is high on the agenda, as is a focus on positioning BANANAGRAMS even further on growing its social media presence. as the perfect tool to add value in classrooms across The already popular Facebook page facebook. the UK. com/BananagramsGames will play host to a number Finally, work has already begun on a large-scale, of consumer-facing promotions this year and work is mainstream consumer promotion which will put also in progress to launch a ‘homework club’ on the BANANAGRAMS in front of tens of thousands of UK page, aimed at helping young people enhance shoppers and households. Watch this space... spelling and literacy.

”

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PREVIEW

LONDON TOY FAIR

Learning with technology Clementoni 02032061399 www.clementoni.com

Stand: Gallery G155

Clementoni, the international toy and game company, will showcase its latest range of products including the Clempad, its first tablet for children, as well as the new Tommy the Bear Storyteller and new Scientific and Creative Food line. The Clempad high-tech tablet offers exclusive built-in and downloadable educational content for children aged 3+. The Baby Clementoni range is expanding with the new Tommy the Bear Storyteller, a bear that transforms into the magical characters from the stories he reads. Also new to the Baby Clementoni offering is The Talking Goal, a fun goal keeping set that teaches letters and numbers, shape and colours, and helps with motor development. Clementoni’s Scientific and Creative Food line also continues to expand allowing children to learn the science of food and discover the chemical and physical principles responsible for the reactions that occur.

Put a spring in your step Coiledspring Games 020 3301 1160 www.coiledspring.co.uk

Stand B160

Following 2013’s successful trade and retailer marketing campaign, Toy Fair will see the consumer launch of Sorgenfresser Worry Eaters. Coiledspring Games are investing in a campaign that will include TV, cinema and radio advertising, alongside strong social media activity. Interested retailers can find out more about their plans by visiting the team on stand B160. The super soft Worry Eaters are the number 1 selling licenced plush in Germany and have successfully launched in France, Spain and the Netherlands. New characters for 2014, Flint, Frula, Betti and Bill, will be joined by a range of plush key rings and new characters launching later in the year. New games from Schmidt Spiele include Larry – a bluffing game, Skull King – a bidding and strategy game and Big Deal. Strategy Game fans will want to check out Rondo – a new board game from Reiner Knizia. Also on show will be the first release of new jigsaw puzzles for 2014. Releasing new puzzles twice a year, Schmidt help retailers to keep their jigsaw offerings fresh and current by responding to what customers are asking for. ThinkFun are following up the success of Zingo Bingo with two additions to the Zingo Range – Zingo Tell the Time and Zingo Word Builder.

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Setting Toy Fair alight! John Crane Ltd 01604 774 949 www.john-crane.co.uk sales@john-crane.co.uk

Stand: E20

The 2014 portfolio for John Crane Ltd is yet again expanding from 2013 and is a mix of their award winning wood, plush and plastic, all traditional materials for toys but given a little bit of John Crane Ltd magic. John Crane Ltd already distribute their own collection Tidlo and in 2012 they saw the addition of B, Sevi and Trudi to their existing collections of Pin and GoGo and in 2013, they expanded even further with the addition of Bristle Blocks and Play Circle. Tidlo is evolving again and is even bigger than before with 20 new lines for 2014. In Tidlo, new lines include an all new Fire Station Set which is compatible with the all new Tidlo Fire Engine and Fireﬁghters. Also new in Tidlo is the Play Shop and Theatre. The 2 in 1 design that changes from a theatre to a shop by raising up the theatre curtain and the rotating clicky dial and reversing the fabric to reveal the market stall roof. Also, some of the existing lines have had a little bit of a face lift. The Tidlo My First Bikes have had a new design and also the Animal Stacking Cubes now feature the lovely safari illustrations that run across many of the lines in the Tidlo collection. B is a Canadian based brand that looks and feels a little different to the other pre-school ranges. B prides themselves on sourcing recycled materials to use for their packaging. Their commitment to the environment goes well beyond just recycling. Their packaging is reversible and turns into gift wrap and all the inks are soy based. Even the ties to hold the toys in place are 100% recycled polypropylene. New in B for 2014 is the Baa-Baa-Barn! Moo, baa, squeak or sing, the world is ready for you to do your thing! Also continuing into 2014 is the Award Winning Woofer! Woofer won an award for Best New Toys at Toy Fair 2013 in the pre school category and continued its good name throughout the year by being one of John Crane Ltd’s best sellers! John Crane Ltd is adding 28 new lines to their B collection in 2014. John Crane Ltd added Bristle Blocks to their collection in 2013 and they received a fantastic reception so they are adding to the collection for 2014 with some new lines! Some of the new lines for 2014 include the 128 piece Jungle Adventure Bucket and a Twist & Turn Set.

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Show deals available at Toyfair Stand G20

www.ggtrade.co.uk

PREVIEW

LONDON TOY FAIR

Jumbo Games launch Wasgij puzzles for kids Stand JUMBO GAMES 01707 260436 www.jumbo.eu

Wasgij, the number one adult puzzle brand (NPD YTD Sept 2013), is expanding into the children’s market with the launch of Wasgij Junior No 1. Following the continued success of the adult puzzle range, based on the unique concept of building an image that is different to that shown on the box, the new Wasgij puzzle speciﬁcally designed for children is set to take the puzzle market by storm. Wasgij Junior 1: Scrooge’s Surprise (100 piece) launches in June 2014 and allows younger puzzlers to use their imagination and the clues provided to piece together what they think will happen next in the image printed on the box!

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E46

Building on the strong heritage and highly addictive Wasgij range, Wasgij Original 21: Football Fever launches in time for the World Cup 2014. Puzzlers will enjoy piecing together both the image that is shown on the box and the ‘solution’ image of what they think the football player on the TV screen is looking at! Included within the football themed double-pack jigsaw is a free 2014 Wasgij World Cup wall chart, so puzzlers can track the progress of the tournament. To celebrate Peppa Pig’s 10th Anniversary, Jumbo Games will launch the Giant Muddy Puddles Floor Puzzle and the Peppa Pig Hide and Seek Game in 2014. The Giant Floor Puzzle is an enormous 35 piece shaped jigsaw (100 x 70cm) that features Peppa Pig and her family and friends enjoying themselves as they jump in a huge muddy puddle! Play the Hide and Seek game by placing the Peppa Pig character somewhere inside the house, and then children have to listen carefully for Peppa’s voice to try and ﬁnd her! Something Special is another strong licence for Jumbo Games and building on the range the Something Special Bath Time Puzzle launches August 2014. Children can enjoy piecing together Mr Tumble and his friends in the bath as the puzzles ﬂoat on the water and can be stuck to the bath tub!

The Jumbo Promise! Pounds for Puzzling on stand E46! Jumbo Games promise to give a pound for every puzzle piece placed to the toy industry’s children’s charity, The Toy Trust. With a 1,000 pieces to ﬁt, come and visit the Jumbo stand, enjoy a free hot drink and help Jumbo raise £1,000!

toysnplaythings.co.uk

PREVIEW

LONDON TOY FAIR

Building a dream Krinklies 0161 740 0401 hello@krinklies.co.uk www.krinklies.co.uk

Stand: D26

Krinklies is a completely new construction toy. Its basic element, a Krinklie, is a 5cm (2”) long plastic concertina tube which can be pulled out and bent into curves, circles, spirals or almost any shape. Krinklies can then be joined together so as to make all sorts of models. A box contains 200 Krinklies in ﬁve colours, and they are re-usable. Instructions, and all the materials and tools required are provided. Krinklies is a very creative construction toy, which is fun to play with.

They’re having a Fun Time!

Stand: F15

Padgett Bros 01226 381188 www.padgettatoz.co.uk

Stand H65

All the tricks of the trade Marvin’s Magic

01582 849 000 www.marvinsmagic.com Marvin’s Magic is internationally recognised as the brand leader and number one for magic worldwide. They are proud to have won many awards, have the best-selling magic sets and largest following of young magicians anywhere! Marvin’s Magic are dedicated to developing innovative and impressive new products which exceed customers’ expectations. Their extensive collection of quality magic is simple enough for youngsters, cool enough for teens yet guaranteed to impress even the most sophisticated executive. The Mizz Magic range of dazzling pink secret tricks and illusions proved such a popular addition, that Marvin’s Magic are launching a Mizz Magic Amazing Secret Tricks gift tin that will no doubt disappear off the shelves! Plus they will be revealing an amazing new licensed set, packed with magic inspired by the hit children’s TV Magic series ‘Help! My Supply Teacher is Magic’.

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Once again, the Fun Time Pre-School toy range has significantly boosted its presence in the UK toy market, with an increase in turnover every year, for the past six years. This has been achieved through pricing, that doesn’t come at the expense of quality. The Fun Time range gives customers a choice of an excellent quality product that significantly undercuts the main Pre-School market – If you are looking for excellent quality toys that sell all year round, with fantastic profit margins both on an FOB and Ex-UK basis – The Fun Time range is it! The Fun Time range can now be found in many of the country’s leading retailers in Fun Time packaging or in the customers own brand. With over 150 items in the range, there is enough in the range to cover the majority of price points. Fun Time can be bought through a UK warehouse in the new packaging or through Hong Kong on an FOB basis, either in the Fun Time artwork or in customer’s own packaging. Quite simply put, says sales director Alex Kenyon: "The range sells through for the retailer, whilst achieving an excellent margin!" With over 20 new items, including the Farm Tractor Set My 1st Playset and the Happy Baby Gift set in the new eye-catching packaging, the Fun Time range is strengthening year upon year.

toysnplaythings.co.uk

www.ravensden.co.uk tel: 01933 356221 www.ravensdenonline.com email: office@ravensden.co.uk Ravensden Farm, Bedford Road, Rushden, Northamptonshire NN10 0SQ

An exclusive range of British Bird soft toys with realistic sounds designed in conjunction with the RSPB

2014

Toyfair 2014 Stand B65

PREVIEW

LONDON TOY FAIR

K’necting with the kids K’NEX 01189497000 www.knex.co.uk

The 2014 re-launch of K’NEX in the UK is underpinned by a focus on the building system’s unique qualities, from openended creativity to its ability to quickly build large scale constructions that are extremely robust. A unique product offering will be supported by the strongest 360 degree marketing programme ever seen for K’NEX in the UK featuring heavy-weight TV, print and PR activity along with innovative partnerships. 2014 marks the 20th anniversary of K’NEX in the UK, so there is no better time to put the K’NEX building set tubs and treasure chests ﬁrmly in the spotlight. Among the line-up at Toy Fair are the new 35 Model and 70 Model Building Sets along with the new 52 Model Building Set tub, all of which are set to feature in the new TV campaign. K’NEX themed building sets will also include the Transport Chopper and 4 Wheel Drive Building Sets, each with over 300 pieces, motors and lights.

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Stand

Gallery:

Demonstrating a strong track record of success, the K’NEX Thrill Rides collection offers the chance to recreate the fun of amusement parks with realistic-looking, large-scale theme park rides at a range of price points. Among the highlights at Toy Fair are TV driver, Typhoon Frenzy Roller Coaster Building Set, with 641 pieces that combine to propel the car around 19 feet of swirling track, and the stunning Supernova Blast Roller Coaster Building Set, with blasting launcher to shoot the car around over 22 feet of incredible glow-in-the-dark . The award-winning Tinkertoy pre-school construction system is new for the UK in 2014 and also new for 2014 is the hugely successful K’NEX Education range which will be made available for retail sale for the first time. The recently announced Plants Vs. Zombies range will make its first appearance at Toy Fair. A key product in the collection is the Mummy Zombie Swarm Building Set, which recreates ancient Egyptian antics with motorised action reflecting the exciting gameplay from the video game phenomenon. Other licensed product ranges including Super Mario, Angry Birds, Family Guy and Pac-Man.

PREVIEW

LONDON TOY FAIR

A whole new look…

Stand: H39

BIGJIGS TOYS 01303 250400 www.bigjigstoys.com The start of 2014 sees the launch nch of the new Bigjigs Rail packaging, designed ed to provide a powerful and engaging in store e presence. Key features of the packaging include modular box sizes and multiple selling faces to ensure effective merchandising for retailers, distinctive graphical features including safety symbols, development factors, key USP’s, ’s, lifestyle imagery, and interactive ve features such as QR codes and Cut & Play. lay The range of Bigjigs Rail rolling stock has been completely re-designed to allow a full 360° view via a clear PET clam shell. To maximise the re-brands in store impact, the w wooden toy manufacturer have ha also devised two new n merchandising units merchandi including includin a 2’ free standing stand cardboard car display unit d showcasing s best selling b items and a ite re-designed 4’ re-d free standing wooden display wood unit presenting the best of rail. ra The re-brand also welcomes the introduction of a variety of rail based characters char including Station Master Sam who can be fo found on the packaging and will be used to develop consumer consu marketing initiatives. Along with the new packaging, Bigjigs Toys will also be showcasing a number of new products and re-designs, including terriﬁc additions to Bigjigs Rail, Bigjigs Baby, Cooking & Roleplay and Puzzle ranges. The City Train Set and Table has been added to their collection of railway tables and has already

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been tipped as a a bestseller. The extensive train set features featur a bustling city scene with high rise buildings, a heli-pad, bridges and unique metro style train; all ﬁtting un within the table’s decorative wit artwork. Bigjigs have also added the art Rocket Train Set to their collection Ro which is focused around w Stephenson’s Rocket. S After huge success with their pink pi Bigjigs Rail lines, the wooden toy manufacturer manufacture have added several accessories to keep within the pink theme including a decorative p tunnel, bridge, double engine shed and expansion pack; all perfect for adding to existing train railway systems. Adding to their puzzle collection, the wooden toy manufacturer has added eight highly decorative wooden 48 piece puzzles, each individually hand cut. Each puzzle has a colourful and decorative scene and comes in a number of fantasies and fairy themes including Ballet School, Enchanted Fairies, Picnic in the Park and Once Upon a Time. The other four puzzles include licensed locomotives from the Bigjigs Rail range including the Mallard, the Rocket, Flying Scotsman and the Duchess of Hamilton. Some delicious new items have been inducted into the Cooking & Roleplay range including a re-design of the Food Display Stand and some of the delicious foods that go with it. Bigjigs Toys have also introduced several roleplay toys to complement the food items including a sturdy and colourful shopping trolley, a set of scales and a newly designed shop till, complete with money, credit cards and scanner. Also new for 2014 is a delightful little cake stand complete with a range of delicious cakes, almost good enough to eat. Bigjigs Baby products have seen a makeover, reinvigorating these classic timeless toys. Each one has been re-designed with brand new colours and now ﬁt within modular packaging ensuring the merchandising process is simpler and easier for retailers.

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See us on stand

B49

at Toy Fair... ...or on stand

3P39

at Spring Fair

10% OFF

orders over £1,000 placed at the shows

Visit THAMES & KOSMOS SCIENCE KITS on stand B49 at Toy Fair or on stand 3P39 at Spring Fair to see their 50 new kits for 2014. Feel free to drop by and be entertained by our Science Presenter Brad Gross, or to book a timeslot with a member of staff, call Jo or Emma on 01580 212000, tweet @ScienceKits or e-mail jo@thamesandkosmos.co.uk. We’d love to see you. www.thamesandkosmos.co.uk

Growing Great Brands

Thames & Kosmos UK is a licenced distributor of Thames & Kosmos, LLC

Come visit us at: Toy Fair—Stand B50 Spring Fair—Hall 3—Stand Q04

PREVIEW

LONDON TOY FAIR

Innovation on show Goldfish & Bison 0208 326 2626 info@goldfishandbison.com www.goldfishandbison.com

Stand: E35

Spirograph

Megableu

Goldfish & Bison are announcing exciting new additions to the popular range of Spirograph toys for 2014. Goldfish & Bison re-launched Spirograph in 2013 under licence from Hasbro. Introducing new innovation into the iconic creative play system in that enables kids to view their drawings th in 3D, the new Spirograph range from Goldfish & Bison has been a fantastic G success. Goldfish & Bison will continue su to support the Spirograph brand with new play options in 2014, building the ne range with hot licenses, creative style ra ideas and other innovative solutions. id

The Megableu portfolio continues to be a phenomenal success for Goldﬁsh & Bison. The Megableu range features exciting games with cool working features and strong visual recognition. The current range includes the everpopular titles, such as Ghost Hunt, Creepy Hand, Enchanted Ball and Chase Zurg featuring Buzz Lightyear. Goldﬁsh & Bison will be unveiling new additions to the line-up from Megableu at the 2014 toy fairs featuring exhilarating gameplay with entertaining working features.

Simon Laser Pegs L T There is exciting news for Laser Pegs in 2014. Goldﬁsh & Bison will be revealing 20 a strong line-up featuring innovative new developments for the illuminated ne construction system. Introducing co technological advancement into the te range, Laser Pegs fans can look ra forward to portable play solutions that fo can be constructed on the go. The new ca Laser Pegs sets each build several La models, so kids can continue to be m creative when out and about or visiting cr friends. Laser Pegs will also be fr announcing a partnership with a world an famous edutainment brand, enabling fa kids to re-create dazzling Laser Pegs ki models modeled on pre-historic m creatures, famous landmarks and much c r more. m

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Following phenomenal interest, Goldfish & Bison will continue to support the re-launch of the iconic Simon game in 2014. The Original Simon game was first seen at the world famous Studio 54 nightclub in New York City in 1978. The first game to capitalise on the computer chip, Simon became a cultural phenomenon through mass media exposure and continued to sell for decades thereafter. The iconic Simon game is also included in the collection at the National Museum of American History. Simon is the fun, fast-paced game where players have to repeat increasingly long sequences of flashing colours and pleasing tones by tapping the same pattern.

toysnplaythings.co.uk

PREVIEW

LONDON TOY FAIR

Roaring into the fair H. Grossman Ltd

Stand: E49

0141 613 2525 www.ozbozz.co.uk What will be gracing the Grossmans stand this year?! Another outstanding and outlandish display of Megasaur mania will be attracting attention from all comers and you won’t need to ask where we are – just hear the roars and follow the crowd! Yet again Stand E49 will be playing host to the jewel of the Jurassic – Megasaur monsters galore including the biggest, the most impressive, the most lifelike, the most dynamic showstoppers around. Even more extensions to the award winning Megasaurs range are being launched for 2014. Looking for a big seller at the right price? Check out Rainbow Loom. This fantastic craft phenomena has swept the States and is in line

to win US Toy of the Year. At the time of going to press there were four nominations in place for this mega selling kit. The Rainbow Loom creates beautiful bangles and jewellery items from elastic bands. US retailers are reporting sales of 200 units a day and sales of over 2 million have been cashed up by it’s inventor. Media coverage is coast to coast with articles in the New York Times adding to the lure of the loom. Want to see it in action? Come and watch some experts get creative. There are counterfeit looms out there and the likes of Amazon are cracking down hard on the fakes. Make sure you buy the real thing. If it’s not Rainbow Loom it’s not real. Looking for the best licensed products? The line up is

“

THIS FANTASTIC CRAFT PHENOMENA HAS SWEPT THE STATES AND IS IN LINE TO WIN US TOY OF THE YEAR

”

impressive for 2014. Come and see the dynamic Despicable Me licensed portfolio on the Grossmans stand. Everything from skipping ropes to scooters, pogo sticks to bubble wands and all items in between will be the dominion of the Minions! If you still feel the need for a laugh try Horrid Henry, with audio book and book sales topping 16 million and the biggest audience rating for any Citv show, then Horrid Henry has automatic pulling power. Grossman will be revealing a fast moving pocket money line of jokes and novelties, which will fly off the shelves. Talking of flying, how about training a dragon? With the release of How to Train Your Dragon 2 in July 2014 all eyes are skywards for the licensed product from the film. Grossman are launching a full range of products to support the film launch.

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Sparkling ranges Thames and Kosmos 01580 212000 www.thamesandkosmos.co.uk

Stand: B49

Thames and Kosmos are thrilled to be at Toy Fair (Stand B49) for the third time this year. Along with the current educational range, we will be launching three brand new ranges, which will bring a more commercial feel to the 2014 offering - appealing to a much wider market. The new ranges will feature: A low cost blister pack series of 11 kits with topics spanning from mini volcanoes to crystal geodes. The ‘Spark’ range will take the guilt away from impulse buys, as they have an educational focus and make experimentation fast, fun, easy and inexpensive. The ‘Spark’ range features kits recommended for children aged 7+. A crafting range of 8 kits of two different sizes. Make your own beaded ﬂip ﬂops or become a garden pirate for the day, and create seed bombs to brighten up the garden. The Geek & Co Crafting range is recommended for children aged 8+. A project-sized science kit range of 10 kits that are perfect for party gifts. Kits include a non-toxic glow stick lab and do-it-yourself solar system crafted from yarn. The Geek & Co Science! range is recommended for children aged 8+. There will be two additional Ignition series kits - an automatic Bubble Machine and an Electric Fan, which teach children about motors and how fan blades push air to make wind. The Signature Series will get its own addition with the new Glowing Chemistry kit, recommended for children aged 10+, which explores the world of chemiluminescence – chemical reactions that produce light. With all these changes and more, why not take a look for yourself at Stand B49. Just pop by to be entertained by the ‘Punk Science’ presenter Brad Gross, or if you would prefer to book an appointment with a member of staff, please call 01580 212000.

FEBRUARY 2014

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PREVIEW

LONDON TOY FAIR

Ready, steady, Play! Esdevium Games 01420 593593 www.esdeviumgames.com

Stand: E109

Esdevium will build on its range of Disney licensed games with the addition of the Sofia the First Magical Tea Time Game. The Sofia game complements the firm’s existing list of Disney titles that already includes games for Jake and the Never Land Pirates, Doc McStuffins and Disney Princess. The games will be supported by substantial TV advertising and a widespread PR campaign throughout the whole year. The Dobble card game will again be a huge focus of Esdevium’s Toy Fair stand. The game achieved fantastic growth throughout 2013 with the Dobble Challenge – a promotion to encourage the demonstration of the game in-store, with retailers earning an extra £1 back on each unit sold. Due to the success of the Dobble Challenge, Esdevium will expand it for 2014 Hotel, the classic MB board game, is back and exclusive to Esdevium Games with a beautiful new look and feel. Esdevium’s range of nostalgia items will be expanded upon with new additions to the Fisher-Price Classics collection and the launch of Scrabble Nostalgia Edition. New expansions for the Pokémon Trading Card Game, Yu-Gi-Oh and Match Attax will be introduced to the trade in addition to a number of brand new collectible properties set for a Q1 launch in 2014.

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PREVIEW

LONDON TOY FAIR

A neat TRIX Porcupine Press 01483 538671 www.porcupinepress.co.uk

Stand: GH27

Fresh from selling out of their German edition of TRIX at Spiel ‘13 in October, new British board game company Porcupine Press will be launching their English version of the hit game at Toy Fair 2014. A clue to link Eat, Cook and Italy? How about spaghetti? Or hero, ﬂy and sky? It has to be Superman! That’s TRIX: perfectly simple and perfectly fun, describe three words with only one! And with US, French, Russian, Polish, Swedish, Czech and even Korean editions already in the pipeline, 2014 is set to be an exciting year for this new British games company.

Enchanting animals PAPO UK 01564 784969 sales@papo-uk.com www.papo-france.com

Stand

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For 2014, PAPO continues to create and innovate. Its next launch of new ﬁgurines reﬂects the detail, realism and creativity for which PAPO has become renowned. The highly realistic Siberian Husky is one of the latest introductions to the Dog and Cat Companions range. Additionally, several new characters will be launched in 2014 to inspire the imagination of children, ranging from Galactic Adventures to Fantasy World, from The Medieval Era to The Enchanted World. One of the 2014 characters is the Corsair with Axe, which will enhance the very successful range of Pirates and Corsairs To support the play value of the entire collection, PAPO has increased its wooden environment range to support each theme, thereby offering a complete concept for children’s play. Papo will launch two new wooden environments for 2014. A zoo to complement the Wild Animal Kingdom range, and a very pretty, small farm for the Farmyard Friends range.

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Unveiling mystery range at Toy Fair Peterkin UK Ltd 01156 2543645 sales@peterkin.co.uk www.peterkin.co.uk

Stand

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Peterkin will be showcasing some of their key brands at Toy Fair 2014. One of the highlights on the Peterkin stand will be Lil’ Fishys - the fantastic new range of motorised water pets. Lil’ Fishys will be supported with TV advertising throughout 2014, with the advertising campaign starting mid January. Continuing with the aquatic theme, Peterkin will also be showcasing Nixies - glamorous, dancing, motorised mermaid princesses who swim gracefully around their underwater kingdom. The ultimate Undersea Glam on the go, Nixies will also be supported with TV advertising. Dollsworld continues to go from strength to strength as a brand and there will be a number of beautiful new additions to the range for 2014, which will enhance Dollsworld’s growing reputation as a one stop shop for nurturing dolls and accessories. Transformers will also be making their presence felt on the Peterkin stand, in the form of Nikko’s fantastic new RC range, with the hero products being full function models of Optimus Prime and Bumblebee, which actually transform at the press of a button – two amazing pieces of kit that must be seen! The Early Learning Centre range continues to form a key part of the Peterkin range and new product introductions are planned to complement the strong performers from the existing range. So plenty of exciting new ranges to see, plus the popular Viking Toys and Motorzone ranges. In addition to these key ranges, Peterkin also hope to unveil a mystery new range at Toy Fair – make sure you plan a visit to see the latest high proﬁle brand to be added to the Peterkin portfolio.

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traditional painted wooden toys

LONDON OLYMPIA STAND E10 Â&#x2021; SPRINGFAIR HALL 3 L48 - M49 www.letoyvan.com

T: +44 208 9792036

Feet fast at 100 smiles an hour.

F: +44 208 9797537 E: sales@letoyvan.com

PREVIEW

LONDON TOY FAIR

Creative craft for boys and girls Interplay 01628 488944 sales@interplayuk.com www.interplayuk.com

Stand: G10

This year, Interplay continue to build on their reputation for developing and supplying some of the most innovative creative craft and science kits on the market with substantial growth for 2014. The classic Wild Science collection has undergone a complete makeover for 2014 with fresh new packaging for a funky new look. Plus, for SS14, the luscious Lip Balm Laboratory will join existing best sellers Magic Nail Lab, Perfume Lab and Bath Bomb Factory. Boys will not be disappointed either, with the new look Weird Slime Laboratory and Hyperlauncher Rocket Ball Factory also available. Interplay’s award winning myStyle craft and jewellery range will see some stylish new additions, including the fun Festival Jewellery kit, an edgy Shrink-it Jewellery kit and the vibrantly coloured Super Loop Bands kit. This popular collection continues to move with the fashion trends each year. The My Living World collection has enjoyed huge success in 2013 following its re-launch with naturalist Nick Baker. The three new kits, Ladybird World, Spider World and Snail work have proved extremely popular and the range will see a new addition for 2014, Butterﬂy World. Interplay and Nick have worked hard to create the best nature kits on the market with their efforts being recognised when the range was judged as the Winners of the Creative Play

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outdoor toys awards. An exciting new brand for Interplay in 2014 is GoldieBlox, a fantastic concept that combines a book series, featuring Goldie the inventor, with a variety of fun construction sets. Developed by female engineer, Debbie Sterling, the range is designed to inspire other girls to follow in her footsteps. Each set includes a beautifully illustrated story book and a sizable construction project based on the story line. The launch series will have three GoldieBlox sets to choose from; Spinning Machine, Parade Float and Dunk Tank! Interplay will also reach out to a younger audience this year, with two new collections, Craft Box and Mr Men & Little Miss, developed to inspire Key Stage 1. Craft Box, a range aimed at 4-6 years, will include twelve different creative craft activities at an ideal pricepoint for today’s all year round gift market. Titles include, Paint & Play Ponies, Make your Own Sparkly Jewellery and Make Your Own Pop-up Thank You Cards to name but a few. Completing Interplay’s brands are Rivetz, Technokits and Craft Party, which continue to offer retailers a great selection in the science, craft and construction categories. All new and existing ranges will be supported with a variety of TV advertising, PR, and print campaigns designed to heighten awareness with the target audience, the kids who enjoy them!

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The complete world of farm life Visit us at London Toy Fair, stand B121 or Nuremberg International Toy Fair, Hall 6 stand B-20/C-21, to find out more about our exciting new range of farm life buildings and accessories. Schleich UK, 4 Stansted Courtyard, Parsonage Road, Takeley, Bishopâ&#x20AC;&#x2122;s Stortford, Hertfordshire, CM22 6PU T: 01279 870000 E: schleich@schleich-s.co.uk W: www.schleich-s.com

PREVIEW

LONDON TOY FAIR

Puzzling family fun Orchard Toys 01953 859525 www.orchardtoys.com

Stand: B12

Orchard Toys are over the moon to welcome you on board their new stand for 2014. British made games and jigsaws manufacturer Orchard Toys are delighted to be launching six new lines at Toy Fair 2014. The four games and two jisgaws/activities are strong additions to the fun learning range. Rockets and Comets, a game for children aged four and over, adds to the popular collection of space themed games and jigsaws. Children and parents will enjoy zooming up rockets, sliding down comets and getting sucked into black holes as they travel to the moon in this fun variation of snakes and ladders. Pirate Race game for children aged three and over is a fun memory and matching game, where players travel around the island, matching cards to build a pirate picture, before racing to the middle of the island to capture the Pirates’ rates’ treasure. Building on the success of Post Box game (launched in 2013), Farmyard ard Friends strengthens Orchard Toys’ offering in the two years and over market, with th this fun matching and posting game, using friendly farmyard characters including pigs, horses, rses, ducks and cows. Farmyard Friends has two ways to play, which helps the game to grow with children as they develop. It can also be used as a single player activity. Other newcomers to the range include; Giant Town, a large jigsaw playmat ymat which can be interlinked with the existing On the Farm and Giant Road Jigsaws for extra tra play value; Alphabet Match, a jigsaw based activity for children aged four and over, which is set to be popular amongst both parents and professionals in the childcare and educational sector. Our ﬁnal addition, New Baby Lotto, aged two years and over, is the perfect game for parents looking to prepare their children for the arrival of a sibling, or for children who just love family role play. Managing Director Simon Newbery commented: “2013 was another successful year for Orchard Toys and the brand continues to grow from strength to strength, reaching new sectors and markets whilst retaining it’s British roots. We are excited about the new lines and delighted to be launching these at Toy Fair, where we see many customers and get to showcase our entire range. We look forward to welcoming new and old customers at Toy Fair 2014 where we will be unveiling our fantastic, all new ew stand.” Orchard Toys pride themselves on being one of the few British toy companies mpanies that still manufacture in the UK. With the ethos of ‘learning made fun’ alll products are designed with support from educational advisors including teachers,, nursery practitioners, Early Years professionals and children themselves. Orchard d Toys strive to produce games and jigsaws which are interactive, fun and appealing as well as enhancing learning and educational development.

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NEW PRODUCTS! INSTORE AREAS! ou would like to discuss an in-store area on our highly competitive Toyriﬁc range, contact your local sales rep or call Wilton Bradley Ltd for more information.

Discover our range of over 450 toys & games! Visit us at London Toyfair Stand E89 Exclusive stand offers available. mail: sales@wiltonbradley.co.uk Tel: 01626 835400 - Wilton Bradley Ltd. Toyriﬁc is a registered Brand, owned by Wilton Bradley Ltd

PREVIEW

LONDON TOY FAIR

Lift off for TKC’s air circus TKC Sales 01380 872950 www.tkcsales.com

Stand: E99

TKC Sales, the distributor dedicated to bringing the best in outdoor active products to market, is promising to put a smile on the faces of visitors to its stand and money in their tills, thanks to the best and largest product range in its 25 years of trading. With TKC’s ﬁve-strong team of dedicated salesmen servicing the independent retailer, their complete collection of winning products is one for all seasons - come sun, snow, rain or wind. Highlights include: A fun, active demonstration in the Stomp & Petron launch zones, and the return of the Yomega Yoyo, back for the ﬁrst time since TKC provided the rocket fuel which ignited the last Yo-yo boom in 1998. To mark its 25th anniversary year, TKC Sales is introducing an innovative range of products for ‘Active Kids & Active Minds’, called Air Circus. Launched under TKC’s own brand, the range features more than the standard offering, whilst hitting price points from £2.99 - £19.99.

Let’s make some noise Underground Toys 0207 801 6325 www.underground-toys.com

Stand G120

Underground Toys specialise in the development, manufacturing, and distribution of mass collector and art toys, gifts, accessories, board games and puzzles. They have built a reputation as leaders in the talking plush market and hold an impressive portfolio of licenses including Star Wars, Doctor Who, Teenage Mutant Ninja Turtles, Ghostbusters, Peppa Pig and many more. Underground will have a lot to make noise about at Toy Fair 2014. They will be exhibiting classic and new products from existing ranges. Look out for exciting new ranges including the Doctor Who Mr Potato Head collection, WWE Talking Soft Bag Buddies, Funko ‘Pop!’ and ‘Wacky Wobblers’, and a broad range of Anchorman merchandise. Underground Toys will be exhibiting at London Toy Fair with sister company, Gear For Games.

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It’s time to get things started… Sta Posh Paws

01268 567317 www.poshpawsinternational.co.uk

nd: D89

Thanks to fantastic support from their customers Posh Paws experienced another year of very strong growth and look forward to 2014 with real enthusiasm Minnie was once again the strongest Disney category helped of course by Mickey and 2014 sees some great new product introductions-My Minnie with its strong collectability and pocket money price point is going to be a hit for sure whilst the new Big Head Floppy range adds real fun and is a great extension to the line. I Love Minnie continues its great success Winnie The Pooh is still everybodys’ favourite bear and flew off the shelves in 2013-The Pastels line is very popular and the Big Head Floppy range is another great opportunity for the retailers. The Romper range is softy and cuddly –But they all are! Doc Mcstuffins is once again the star of this fabulous line up-The strongest pre-school introduction for 2013 will get stronger in 2014 with brand new product added to all the current favourites. Muppets second movie “Most Wanted” is due for release in March 2014 and there is a great range of plush to support the movie as usual. Frozen the movie was released to great acclaim in December and again Posh Paws have a strong plush range to support the DVD release and the new AW range from Mattel. Planes 2 is coming with plush available for the first time and don’t forget Jake and Toy Story! There are too many great products to mention– Marvel Chunky plush is excellent whilst the Nursery ranges have to be seen – Dumbo is back and just fantastic! Disney Princess is lovely and joined this year by the Palace Pets range – Sofia the First makes an appearance for the first time and these ranges are going to be on every little girls’ wish list! The bags and accessories range brings fashion to the toy and gift aisles whilst the new DM2 Bags range will be seen everywhere this year. Plastic product appears for the first time with Mystery Eggs (Minnie, Princesses, Star Wars, Cars and Planes) and great blister packed Minnie And Planes product. Add to that the new Posh Paws Ponies and Posh Paws Pals and you can see why you need to visit Posh Paws.

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PREVIEW

LONDON TOY FAIR

From deepest darkest Peru… Rainbow Designs 01329 227300 www.rainbowdesigns.co.uk

Stand: E120

New and exciting licensed character pre-school toys are set to steal the limelight at this year’s Toy Fair thanks to Rainbow Designs. A key focus for 2014 is the release of the first ever Paddington Bear feature film and toy retailers can tap into the enduring appeal of Britain’s best loved bear with a collection of Paddington Bear ranges from the traditional collector Paddington Bears through to pre-school Paddington toy ranges so there really is a Paddington Bear for all occasions! New to the pre-school Adventurous Bear collection are the Wooden Paddington Dominoes and a Learn to Tell the Time with Paddington Wooden Clock. Building upon the success of the Abney & Teal Feature Neep Plush, Rainbow is launching four brand new lines to this popular toy collection including Talking Abney and Teal dolls and a Burping Bop! Also on show is The World of Eric Carle toy collection, which features exciting new additions for early 2014 to celebrate the 45th anniversary of the Very Hungry Caterpillar. New infant developmental products include the Tummy Time Playmat, Large Developmental Elephant, Large Developmental Ladybird, Twist and Click Blocks, and Wooden Counting Caterpillar. All of these items are designed with strong primary colours and a variety of textures and sounds specifically to stimulate baby’s senses. Visitors to Toy Fair can also see the cute new talking Chatterbox Lola doll - Rainbow’s first ever feature Lola plush doll.

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A menagerie of toys Ravensden 01933 356221 www.ravensden.co.uk

Stand: B65

Nobody understands animals like Ravensden and nobody has a range like Ravensden. From Alpacas to Zebras, soft toys to ceramics at Ravensden we have the most comprehensive range of animal themed merchandise available in Europe. Ravensden is a well-established company experienced in product sourcing, importing and exporting, specialising in the Zoo, Aquarium, Leisure and Promotional markets. A family owned and operated company founded in 1975, their aim is to supply quality products and to continually develop and introduce new lines enhancing the retail offering of attractions. The quality of our products, levels of service and order turnaround we believe are second to none. Ravensden has a great deal of experience and expertise in bespoke product design and end user fulﬁlment. Products can be created based on customisation of existing designs or a complete development of a product or character to suit your particular requirements. Many of Ravensden standard products can be branded for your attraction. Options include embroidery on soft toys, dressing of soft toys with personalised t-shirts, bespoke swing tags promoting your brand and message or pad printing onto a number of stock items. Their designers and production team carry out all artwork origination and printing on Ravenden’s own site. With over 250 new lines introduced for 2014 including an exclusive range of British Bird soft toys with realistic sounds designed in conjunction with the RSPB and a new range of soft toys speciﬁcally aimed at babies. If you are looking for a range of fast selling merchandise that is a little different why not come and visit them at the ToyFair. They look forward to welcoming you to our stand.

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Singing the licensed song... ‘What makes you beautiful’

Bears on Tour

Hall 12 H40

Exclusive Brands, Stationery, School Bags, Time Pieces and Animated Plush. Come and see us! o.uk www.londoneurope.co.uk sales@londoneurope.co.uk ‘MATT HATTER’ A trademark of Platinum Films Limited. © 2013 Platinum Films Limited/Dream Mills Inc. Cut The Rope - TM/© 2013 ZeptoLab UK Limited. Talking Tom - © 2010 – 2013 Out Fit 7 Ltd. All rights reserved. ® & TM denote EU & US trademarks

Stand B96 Stan

PREVIEW

LONDON TOY FAIR

Hero products for 2014 University Games 03334 050120 sales@ugames.uk.com www.university-games.co.uk

Stand: F10

Matt Hatter Chronicles is a key new license for University Games in 2014. The family games company will produce a Matt Hatter board game and card game for launch in July alongside the Simba toy range. True to the hit TV show, the board game will allow kids to re-enact Matt and his friends’ adventures as they battle evil Lord Tenoroc and defeat and capture fearsome Super Villains from the Multiverse! Bunny Jump is the new fast and furious children’s game from University Games that will have kids excited, waiting in anticipation to catch bunny when he randomly jumps from his burrow! Kids take turns to extract the carrots from the ‘field’ but no one knows when the bunny will wake. When he does, he jumps into the air, and the first one to catch him gains extra carrots to help win the game. Bunny Jump will be supported by TV advertising during 2014. Another new game that will benefit from investment in TV publicity will be Find It Battle Edition. Following the huge success of the individual versions of ‘Find It’, the new version of the game launches in July. Find It Battle Edition is a brand new way to play and allows players to compete against each other to find as many of the hidden items in the tube as quickly as possible. The game is fun for all ages, simple and highly addictive and as it is ‘self-contained’, there are no parts to lose nor batteries required. University Games is entering the Arts and Crafts market in 2014, with the launch of My Studio Girl in June. The range is designed to inspire and engage the creative side in girls from the age of eight. ‘My Studio Girl’ offers creative fun through Sewing Kits, Air Dry Dough Sculptures, Decorating Kits, and Playsets. There is also a ‘make your own’ walking Zombies and Slime Jumpers for the boys!

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West Design offers everything under one roof West Design Products 01303 297888 sales@westdesignproducts.co.uk www.westdesignproducts.co.uk

Stand: C60

West Design Products will be, once again showcasing some of their extensive range of exclusive distributed products, underlining their growing stake in the market. As one of the best selling lines this year, LEGO Stationery has experienced exceptional growth in 2013 which included the release of additional versions such as LEGO Friends, LEGO White and LEGO Chima alongside the existing much loved Classic version. West Design will also be introducing the new LEGO Movie stationery range for SS 2014. The other main focus will be on the Creativity for Kids range, which is part of the Faber-Castell portfolio, and has consistently proved to be popular. West Design will be introducing new kits in time for Toy Fair 2014, both mini and larger kits. Art and Craft has been and still remains a strong category and West Design is pleased to offer products with a point of difference. As well as their exclusive distributions, West Design also has the opportunity to offer customers a vast range of additional toy products such as DK Books, Snazaroo, Eberhard Faber, Kids Craft, FIMO, its own Stephens and West Art and Craft range, allowing products to be purchased from one company as opposed to many! In addition to the distribution agreements, West Design also manufactures a large number of own label products.

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Come and see us at Toy Fair Stand H36 to see these and much much more.

TCE Designs

info@tcegiftdesign.com

01904 489057

PREVIEW

LONDON TOY FAIR

Darling dolls MGA Entertainment/ Zapf Creation 01908 268480 www.mgae.com www.zapf-creation.co.uk MGA Entertainment, Zapf Creation and Little Tikes, are excited to once again be exhibiting at the Toy Fair, showcasing its new lines to attending retailers, buyers, media and the wider industry. For MGA, Lalaloopsy continues to be a big focus, with exciting product expansions for spring including a Lalaloopsy baby-themed doll, an exciting new Lalaloopsy mermaid feature doll and an interactive Mini Lalaloopsy doll segment. MGA will showcase its new Moxie Girlz ranges at the Toy Fair, with new themes added this Spring, which allow girls to express themselves and explore their creativity. Autumn also brings several new creative and interactive Moxie Girlz lines, which will also be displayed at the show. New to Zapf Creation for Spring is Mooshka, a wholesome

new line of dolls which aim to create a sense of nostalgia for mums nationwide. Toy Fair attendees are sure to be blown away by the traditional styling, which will resonate with mums, transporting them back to memories of their favourite childhood doll. The fabric dolls are going to be targeted at children aged two to four years old. Market leading brand Baby Annabell will continue to be a big focus with a new addition being introduced into the my ﬁrst Baby Annabell range. In Autumn the core Baby Annabell doll will undergo a refresh and a new range of exciting accessories. BABY born will also be announcing new doll launches at the 2014 Toy Fair. Spring will see brand extension to the My Little BABY born range, while continuing the focus on the popular BABY born Interactive doll. Autumn will see two new themes added to the BABY born Interactive doll and accessories range, both encouraging new play patterns. CHOU CHOU will be launching new dolls into its expanding portfolio in autumn 2014. My Model will see new product additions, both in spring and autumn 2014. MGA and Zapf Creation will also be unveiling some exciting new brands at the show. In addition, British toy favourite Little Tikes will showcase its award winning pre-school and toddler range at the Toy Fair - previewing its brand new innovative, high-quality and engaging children’s products. A key focus for Little Tikes in 2014 will be expansion of its infant pre-school, activity and role play themes, supported by core categories and the UK’s number one selling toy car ‘The Cozy Coupe’.

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PREVIEW

LONDON TOY FAIR

Just click for amazing ranges Click Distribution UK LTD 01604 858480 www.clickdistributionuk.com

Stand

Gallery

Click Distribution UK have a lot to present to new and existing retail partners at London Toy fair in January. “2014 is shaping up to be a blockbuster of a year on the collectables front, Panini launch the only ofﬁcial Fifa World Cup collections which will no doubt be the biggest selling collectable for many years with a forecasted retail sales value of £40m, not far behind will be Topps England Collections,” says Managing Director Mark Hillier. In addition to this Click will be unveiling new launches under licence from Minecraft, Mr Maker, Moshi Monsters, Pac Man, My Little Pony, Despicable Me 2 and more! “We are so excited about our offering for 2014, right across the board our range is amazing and we have had great support from our supply partners to bring the best pocket money ranges available today to our retail customers old and new. We will also be unveiling for the ﬁrst time products that Click has designed under licence, all will be revealed in January.”

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Aurora Launches

NEW exciting ranges, brand extensions and a packed full NEW catalogue for 2014. Come and visit us @

TOY FAIR LONDON

STAND D35 For information on our full selection of adorable soft toys please contact us at info@auroraworld.co.uk or 01256 374260 188

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PREVIEW

LONDON TOY FAIR

Setting a model example Alpha Toys 00353 67 63800 www.alpha-toys.co.uk

‘Toy Stories’ Motorbike Stars

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The quality German Brand Siku is the key brand being distributed by Alpha Toys. The range offers many categories as follows: Pocket Money Blister items 1:87 Farm & Super Series 1:50 Farm & Super Series 1:32 Farm Models & Accessories 1:32 Siku Control Trucks & Tractors All of these models are based on the real life version and all the main manufacturers are featured - John Deere, Massey Ferguson, New Holland, JCB, Scania, BMW, Mercedes, Audi, Porsche, VW, Bugatti, Lamborghini. In 2013 they saw the release of the John Deere Gator which was quickly sold out due to the very realistic features of the model at an affordable price. The new additions of late 2013 were the Siku Racing Set (an award winning top quality racing car set) and the ﬁrst item in the Siku World play sets. This City starter set allows the child the layout to play with their Siku Models in the world of play 2014 will feature four new release packages as usual with interesting items in all scales and extra lines to the Siku Racing items. The Siku World extends into the farm category with a layout including a farm building, tractor and accessory Alpha Toys also distributes the heavily collector focused Wiking range (a sister company of Siku) and also the Kids Globe Farm range which sits beautifully beside Siku predominantly in 1:32 farm accessories and wooden sheds.

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Meccano 01869 324956 www.meccano.com/uk

Stand: E131

The mechanical star of James May’s newest ‘Toy Stories - The Motorcycle Diaries’ Christmas TV special takes centre stage on the Meccano/ Spinmaster stand at this year’s Toy Fair - a 15,000 part Meccano motorbike. The sixth and seventh models in Meccano’s Evolution range are released spring/summer 2014. Evolution Chopper Motorbike and Evolution Mini Loader continue to build the brand’s collection of popular everyday vehicles. Available autumn/winter 2014 in time for Christmas are the Evolution Excavator and Evolution Forest Engine. Alongside Meccano’s expanded Evolution range are two new Spring/Summer 2014 additions to the popular heritage brand’s classic Multimodels range. Three further Multimodels kits are released in autumn/ winter 2014. Wrapping up Meccano’s new 2014 models is the awesome Turbo RC Rally Car.

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HUG ME. SQUEEZE ME. CUDDLE ME.

Visit us at: Toy Fair, Olympia, Gallery 610 Spielwarenmesse, Nuremberg, Hall 3 D06 Spring Fair, NEC, Hall 3 K20 â&#x20AC;&#x201C; L21 Call your sales representative to learn more. 020 8944 3160

Manhattan Toy Europe Ltd The Loft, 204 Durnsford Road Wimbledon, London SW19 8DR www.manhattantoy.co.uk infoeurope@manhattantoy.com

PREVIEW

LONDON TOY FAIR

Award Winning 3D Magnetic Toy Playmags 020 3667 2721 info@playmags.com www.playmags.com

Stand

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537

A new entry into the Construction Toys category this year is Playmags. Playmags is made up of 3D magnetic construction blocks, which attract on all sides and can be combined to form many different geometric shapes and structures. Building with the tiles has been shown to inspire creativity and brain development, as well as providing fun construction-based play for children aged three years and up. Playmags have won two toy awards in the USA in the last year. Yidi Berger, sales manager of Playmags Toys, said: "the magnetic blocks of Playmags easily connect together allowing open-ended play creating cubes, pyramids and other shapes. The shaped blocks encourage creativity, maths skills and spatial relations, as well as patterning and basic geometry. The ease with which the tiles connect allows children to move from constructing two-dimensional to threedimensional creations; it’s a really interesting new product for the Construction Toys category, and one that wears its educationthrough-play badge proudly.” The product is available in ﬁve sizes: a 100-piece set, 50 piece set, 50-piece accessory set, and a 30 and 20 piece accessory set. The sets come in eye-catching boxes, which ﬁt nicely on shelves as part of a construction and educational retail offering.

Stylish design comes naturally Kiddimoto 01749 871175 www.kiddimoto.co.uk info@kiddimoto.co.uk

Stand: C42

The latest stylish designs to hit Kiddimoto’s stylish balance e bike, helmet and glove ranges have landed and are already proving a hit with retailers and more impotantly, their customers. The Splatz and Rainbow nbow Union Jack are bright variations on some of Kiddimoto’s top selling designs. esigns. Simon Booth, Kiddimoto MD, said: "These two designs are bold statements. They look cool, are bang on trend and fit perfectly into our ur range." Splatz and Rainbow Union Jack Kurve balance bikes offerr kids the confidence, balance and coordination skills needed to ride e a big bike without the need for stabilisers. Kids aged 3-6 can benefi enefit from Kurve’s pneumatic tyres to give a super smooth ride,, an adjustable saddle and mums and dads benefit from the easy assembly. Kiddimoto helmets meet all international safety standards, and are available in small and medium sizes, with an internal size adjuster, they are available in colourful designs. Kiddimoto gloves ensure little hands are protected from bumps and scrapes and include comfy palm lm padding and strong Velcro fastenings. All can be ordered from Kiddimoto by contacting (01749) 871 175 or emailing info@kiddimoto.co.uk. Thanks to independent retailers across the UK, Kiddimoto have enjoyed an average of 60% growth year on year for the past ten years. 2013 was no exception as Kiddimoto bucked the industry trend and recorded substantial growth. Simon said: "We are lucky to be working with some of the best independent toy retailers, who on the whole, have seen consistent growth in their sales of Kiddimoto bikes, helmets and gloves."

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COMPANY

FOCUS JOHN CRANE LTD

Onwards and upwards Jonathon Thorpe, MD of John Crane Ltd, talks to TnP about what sets them apart from the pack and how they have diversiﬁed over the last ﬁve years John, how did the company start? What’s the history there? The company was founded nearly 30 years ago by Anthony Kind and John Crane. T Cox and Son purchased the business in 2008 and I joined as MD in 2009. How many companies do you distribute to? We have a customer base of around 600 accounts which equates to around 750 doors. How do you choose these products? We look for correctly priced lines that complement the existing ranges. They don’t have to be ‘wood’ as we are no longer a ‘distributer of wooden toys’, we are a ‘toy distributor’.

What sets John Crane Ltd apart from the pack? We look We have several elements for correctly to our business. We have priced lines that our own brand Tidlo which is all designed in house complement by our fantastic design the existing team, we have brands we ranges. They distribute in wood such as don’t have to be Pin that are established and ‘wood’ as we of great quality. We have an ‘own brand’ business are no longer a and design team, and lastly ‘distributer of we also partner with Battat wooden toys’, and distribute selected we are a ‘toy products and brands from distributor’ their large portfolio. We therefore have something for everyone in regards to sub traits and also the possibility to customise items for speciﬁc retailers too. So in theory, we cover all channels of distribution rather than the restrictions we had ﬁve years ago when we were wooden toy distributors only with no design capability.

“

Tell us about some of the stand out products/ranges over the past few years? In our own Tidlo range we have had great success with Tea Time matching sets, houses and room sets and the basic pre-school play sets. Over the past 18 months or so the B range and Bristle Blocks

Woofer – B Toys

have gone from zero to 20% of our total business and have also opened the door to new channels for the business. What is your favourite ever product that John Crane Ltd has distributed? My favourite product that John Crane Ltd has distributed is the B range and Bristle Blocks, play value, imagination, colourful and never fails to bring a smile to children’s faces. What product has been a surprise hit for you, exceeding expectations? Again the B range and Bristle Blocks and also the pre-school ranges on Tidlo along with the Tidlo Baby Walker What should buyers be keeping an eye out for from John Crane Ltd this year? I think more buyers are very much aware of the products John Crane Ltd has this year because of the diversity. Many buyers we are selling to now say those awful words ‘we thought John Crane Ltd was just wooden toys’, which we certainly aren’t although that is still the vast majority of sales.

Animal Sorting Cube – Tidlo

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Bristle Blocks – Jungle Adventure

Tell us about the key retailers you supply – how important are independents to your business? We supply a lot of independents the ‘educational supply markets’, some of the larger toy retailers such as Argos and Toys ‘R’ Us and some of the online retailers too. Independent retailers make up about 15% of our total business, so of course, they are important to us but it also depends what you describe as an independent retailer. We deal with accounts like JoJo Maman Bebe who although are ‘national’ I would still class as an independent retailer so that’s a bit of a grey area. John Crane is known for its traditional wooden toys, what has been the impetus for change with introductions of plastic ranges like B? As stated previously being a ‘wooden toy distributor’ was and is very limiting and so we took the decision to look at other products and ranges so in theory we ‘spread the risk’ through the various channels of distribution in the industry and also in regards to our export business.

Is this kind of expansion important to John Crane? Can we expect to see an even greater variety in product offering in the near future? Being flexible and open minded is essential in today’s market. Static things get knocked over and talking openly, if John Crane Ltd had not diversified over the last five years we certainly would have gone backwards in regards to sales and profitability as the market has changed so dramatically, and also the John Crane Ltd customer base from five years ago has declined too. Major customers we had such as Letterbox, Little Fish, Blooming Marvellous and Dominoes have all gone and unless you have a plan B this can be devastating.

Bristle Blocks – Jungle Adventure

“

I think more buyers are very much aware of the products John Crane Ltd has this year because of the diversity

retailers our products and have time to present what we are going to do and why and the retailers are there to take in that information. There are no other times when you can cover off and show so much to so many in one place so they are vital to us. Lastly, if you were a child today, what toy would you be nagging your mum for? Apart from more pocket money, I was a traditional kid, give me a football or something football related and I was happy.

How important are shows like Toy Fair for John Crane Ltd? Why? Toy Fair is the one time where we can show a large number of

Tidlo Activity Walker

Symphony in B – B Toys

FEBRUARY 2014

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PREVIEW

2014

New for 2014 TnP looks at the new and exciting ranges ready to hit the stores this year

ith so many strong licenses continuing to perform well this year, toy and children’s companies are adding to their ranges in innovative and exciting ways. There are also the new licenses that will be coming to the forefront this year including Disney Planes, Sophia and Frozen, Bubble Guppies plus renewed vigor of some now evergreens like Transformers, Spider-Man, Minions (from Despicable Me) and Teenage Mutant

Ninja Turtles with movies due out this year. Mattel once again has a very strong presence. Their pre-school brand Fisher Price has strong offerings in Disney license ranges Mickey Mouse Clubhouse, Minnie Mouse and Jake and the Never Land Pirates as well as Octonauts and Thomas the Tank Engine. Barbie, Monster High, Max Steel, Hot Wheels, Disney’s Soﬁa the First, Planes and Frozen, as well as WWE are all big

for Mattel in 2014. Infant specialist Chicco has turned to classic fairytales this year as well as adding to their Fit & Fun and radio controlled ranges. Dulcop capitalizes on the fun of bubbles by teaming up with top licensors and Teﬂ adds to their range of licensed games and puzzles. So for the full run down, make sure you take in what’s on offer to draw the kids in across 2014.

Chicco increases fun factor for 2014 CHICCO 01623 750870 www.chicco.co.uk Chicco has revealed details of its exciting new 2014 toy collection, which will offer brand new innovative lines and new additions to its existing popular ranges. One new range that will no doubt prove popular with retailers, and mums and dads, is the new Fairytale Toy range. Featuring popular characters from fairytales including Little Red Riding Hood, the Three Little Pigs and Snow White and the Seven Dwarves, the range offers a cot mobile, a music box and a crib panel. All of the toys in the Fairytale range are suitable from 0+ months. Expanding the Chicco toy offering further is the introduction of the Fit & Fun range; a new line of

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active sports toys that have been created to develop motor skills, accuracy, balance and coordination. Featuring bowling, an angling game, an electronic goal post, and a 4-in-1 balance board, scooter and skate, the range is perfect for outdoors fun and games. As well as the fantastically fun new lines, Chicco will be adding further toys to many of its ranges. The Radio Control toys will be increased with the help of four new RC vehicles, while the Chicco trikes will be introduced to a familiar face – the Chicco Pelican Trike.

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PREVIEW

2014

Driving growth and innovation in 2014 MATTEL 01628 500 000 www.mattel.com el.com

Matte opens the New Year with an Mattel impressive portfolio of core brands and impre properties including Barbie, key licensing li Monster High, Max Steel, Hot Wheels and Mons Fisher-Price and Disney as well as WWE Fishe Warner Brothers. and W As number one in infant and pre-school, Fisher-Price continues to lead the way in Fishe 2014 with exciting product launches and extensive marketing campaigns. exten Fisher-Price continues to bring Fis innovation to the market within its innov Babygear, Newborn and Infant ranges with Baby introduction of Laugh & Learn products the in featuring new Smart Stages technology, featu while continuing to build on the emotional connection with mum through extensive conn marketing initiatives. A fully integrated mark European brand campaign will be launched Europ in 2014 including a Mum Ambassador programme, mum targeted communication around the Fisher-Price 10 Faves and a campaign celebrating that important milestone of a ﬁrst birthday. Continuing to bring learning and discovery to pre-schoolers, the Fisher-Price Pre-School ranges focus on the beneﬁts of playset play. Now sitting under the Fisher-Price umbrella, the Little People range welcomes exciting new themes and products, allowing children to create a whole world of Little People and encourage parents to buy deeper into the range. To support the range Fisher-Price will deliver an extensive marketing campaign including exciting experiential activity. FisherPrice Imaginext goes

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from strength to strength with the launch of the new Cosmic Chaos range in A/W supported by an all-encompassing marketing campaign in the run to Christmas. It’s full steam ahead for Thomas & Friends in 2014 with the continued roll out of Fisher-Price’s Thomas & Friends collection including the Thomas & Friends Wooden Railway line. Bringing decades of knowledge and expertise in play to the brand, Fisher-Price welcomes the launch of the My First Thomas & Friends pre-school range, while harnessing the momentum of key tentpoles and continuing to build on the popular Take n’ Play and TrackMaster product lines. The core Disney license ranges Mickey Mouse Clubhouse, Minnie Mouse and Jake and the Never Land Pirates, continue to grow with the introduction of new ﬁgures and playsets. There will be an exciting new vehicle scale for Octonauts as the Gups become mini collectables, while Dora The Explorer continues to delight pre-school children with new launches in 2014. Barbie has an exciting new energy in 2014! The number one fashion doll turns heads this year with her fantastic new look, new style and new packaging. Through captivating content and real life experiences, she continues to engage and inspire girls of all ages, encouraging them to discover and learn about the world around them letting them know that ‘Anything Is Possible’. From fashion to fairy tale and family to career, Barbie’s world has no limits. The year kicks off with the launch of Barbie’s Style Club! Wearing aspirational and relevant fashions, the range strengthens Barbie’s fashion positioning and invites girls to express their sense of style. Continuing the narrative of the brand to a wider audience, the hit series Barbie Life in the Dreamhouse continues to bring Barbie’s story to life in a fun and engaging way, while 2014 also sees the release of two new animated feature ﬁlms. Barbie the Pearl Princess is released in February, with the popular mermaid theme and the musical inspired Barbie And The Secret Door in the autumn. Both are supported with an exciting product range.

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Fill the room with music and colour when you turn out the light.

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PREVIEW

2014

MATTEL 01628 500 000 www.mattel.com

onster High launches in the New Year with a new freaktacular brand campaign, We Are Monster High. We Are Monster High invites current and new fans to fly their freaky-fab flags and show their ghoul spirit! With scary new content, the 2014 line up for Monster High also includes two fangtastic new entertainment titles with supporting toy and consumer products range; Frights, Camera, Action in the spring and Freaky Fusion in the autumn. Ever After High introduces new characters to the Royal and Rebel assortment and spellebrates True Hearts Day in the spring and Thronecoming in the autumn. The beautiful Disney Princess line builds on popular existing titles and on the great new additions, Sofia the First and Frozen. The epic adventures of teenager Maxwell McGrath and his out-of-world friend Steel continue with great new product and content including the mighty Turbo Morph Max Steel, Team up Basic and Deluxe Figures, with programming running on CITV and also look out for Series 2 coming this spring. Hot Wheels is introducing its great new track system – cool action packed track sets that all connect together to build an awesome Hot Wheels world. Whether it’s racing your cars, going off-road, building the biggest track or boys using their imagination in an ever-expanding city, Hot

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Wheels has it all in 2014!There are even more cool cars to collect following four great themes of Workshop, City, Race, or Off-Road. Matchbox will continue to create countless adventures in the worlds of Construction, Adventure City, Heroic Rescue and Explorers. Disney Pixar’s Planes made a fantastic entrance to the market last year and Mattel continues to bring new news to the range with an exciting new toy line which includes Dusty’s Flight to the Finish Speedway as well as new additions to the Die-cast range. Disney Pixar’s Cars has truly earned its spot as an established property and 2014 sees the launch of Neon an exciting range that is supported by an extensive marketing campaign from Disney – Fuel Your Fun. The range includes the new Flo’s V8 Café Drag Strip, plus lots more Character Cars to collect. WWE is set for another big year including the launch of the Slam City Brawl Breakdown the Vault Playset and Singles ﬁgures, plus the Super Striker Playset and Figure Assortment. The mighty Batman continues with the iconic, action-packed four inch Batmobile plus four inch Figure Assortment Mattel Games will be supporting Uno with an extensive marketing campaign which will include activity for Uno Blast plus a TV campaign for Uno cards.

MADE IN ITALY

THE WORLD OF THE 1ST SOAP BUBBLE BU MANUFACTURER

Dulcop International S.p.A. +39 051 625 0711

www.dulcop.com

PREVIEW

2014

Playing to win TREFL 07850 779797 sales@sjr-associates.co.uk www.treﬂ.co.uk Trefl is a manufacturer of jigsaw puzzles, board games and playing cards manufactured in Gdynia in Poland. The company was established in 1985 and presently runs two factories and employs 450 people. Trefl’s products are delivered to over 50 countries worldwide with products based on most popular objects and places. They also have most of the major character licences in Poland, including favourites from Disney, Marvel, Warner Bros., Hasbro and Mattel to name just a few. Trefl quality is second to none; they use the highest quality board and produce innovative, top quality, beautiful pictures on all of our puzzles. All these factors make Trefl the leading manufacturers of jigsaw puzzles in Central Europe and have enjoyed great intial success this year in the UK. For 2014 they will be offering fantastic games and puzzles.

Bubbling fun for all DULCOP +39 051 625 0711 www.dulcop.com Founded in 1938, with over 300 licensed and generic products, Dulcop is the largest manufacturer of soap bubbles and bubble toys in Europe. The production and logistics is based in Bologna, Italy. Dulcop premium soap bubbles is present in over 50 Countries through a consolidated and historical sales network, highlighting the company’s reliability and the quality of its range of soap bubbles. Nearly four million automated quality controls are run daily on the total output. The soap bubble solution is made with the same purified micro-filtered water used in cosmetics. Moreover, Dulcop soap bubble solution successfully passes over 1,600 tests every year, carried out by European independent and accredited certification bodies of International Standards (IISG, a UL/ICQ company). Dedication and care in the manufacturing process has enabled Dulcop to obtain the EC Type Certificate, the highest level of certification achievable. Dulcop is the only soap bubble manufacturer in the world to have received such a certificate. During the past decades Dulcop has established a very closed relationship with the most successful licensors such as Disney, Marvel, Sanrio, Nickelodeon, Mattel, I.M.P.S. Currently, Dulcop offers the widest and most updated choice of branded soap bubbles and bubble toys.

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© Disney © Disney/ Pixar © Disney. Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003. TM & © Warner Bros. Entertainment Inc.Harry Potter Publishing Rights © JKR. 03. © Warner Bros. Entertainment Inc. All rights reserved.THE HOBBIT: AN UNEXPECTED JOURNEY and the namesof the characters, items, events and places therein are trademarksof The Saul Zaentz Company d/b/aMiddle-earth Enterprises under license to New Line Productions, Inc.Doctor Who logo © 2012 and TM BBC. Licensed by BBC WW Ltd. ©2013 Bieber Time Merchandise, LLC under license from Bravado International Group. All rights reserved.

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SAFETY

ROUNDTABLE

On the safe side Team TnP speaks to leading experts in toy safety as we kick off the year with the first of our quarterly updates In the first of our quarterly safety features this year, TnP spoke with Malcolm Horner, Toy Technical Consultant at Bureau Veritas; Rob Hinchcliffe, UK Toys & Hardlines Business Line Manager at Intertek; Keith Richards, Technical Director, European Toys and Children’s Products, UL and Wendy Phillips, Managing Director of Toy Safety Experts Ltd, to find out how manufacturers have responded to the Toy Safety Directive and what safety legislation is on the horizon

Malcolm Horner, Toy Technical Consultant, Bureau Veritas Consumer Products Services Has the recently changed directive had a direct impact in the way companies are manufacturing and testing their products? The chemical requirements of the Toy Safety Directive have made some toy companies rethink their approach to compliance strategy. At Bureau Veritas, we believe in the risk-based philosophy which encourages companies to focus their testing budget on materials which are most at risk on non-compliance. This is why we have helped the British Toy & Hobby Association (BTHA) develop Toyograph, an online tool enabling companies to use a Bill of Materials (BOM) to determine which materials are at risk of containing restricted chemicals above the limits speciﬁed in legislation or at levels that may be a safety concern. Should the safety of a product be used more as a selling point of a toy? Consumers expect all toys to be safe. Most reputable companies are going the extra mile to ensure their toys are safe and compliant and good quality. These reputable companies might want to educate the consumers on the quality assurance steps they take in order to differentiate themselves from the less reputable toy companies. What forthcoming changes in safety should people be aware of? EN71-1 has recently been revised with new acoustic requirements (EN 71-1: 2011 + A2:2013). These new requirements will take effect after the transition period which will end on 30th September 2014. The major change to the standard is the introduction of new requirements for toys not previously within the scope of the standard, such as percussion toys and wind toys such as drums, xylophones and whistles. Revised test methods have also been introduced for voice toys such as megaphones and walkie-talkies.

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Wendy Phillips, Managing Director of Toy Safety Experts Ltd. Should manufacturers, distributors and retailers communicate changes in safety to consumers? With regards to the safety of products, the Toy Safety Directive does not require this. Obviously if anyone ﬁnds a safety issue with a product they communicate this by recalling the toys. This can be done in various ways, notices in stores, newspaper adverts or social media for example. With regards to changes in safety legislation, there is no need to communicate changes to consumers. Just because a new piece of legislation comes into force, this does not make any products sold before the new rules unsafe. If you think of cars, there have been many safety updates over the years, it would not make sense to recall or withdraw cars made before a change to a lighting requirement is made for example. Has the recently changed directive had a direct impact in the way companies are manufacturing and testing their products? Yes it has. There is more emphasis on the chemicals that can be found in toys and there is an explicit need to ensure “conformity of series production”. Both these things mean that companies are

needing to find other, better ways of showing that their toys comply other than the traditional finished product testing. More emphasis is being placed on ensuring the supply chain is managed and that raw materials are controlled. Can you explain what a Bill of Materials does and doesn’t prove, and what the benefits are? The BOM is not sufficient to show compliance. A BOM is required to be held as part of the technical documentation requirements of the toy safety directive, however due to the changes in the chemical requirements the BOM is now used to look at what toys are made of. This allows manufacturers to control the supply chain and raw materials to ensure that every single product that is made complies with the chemical safety requirements. The traditional model of showing buyers and retailers that a product complied was through testing the final product, however this would only tell them that the product that was tested actually complies - it does not tell them anything more than that. Toy manufactures need to be able to demonstrate compliance in other ways.

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Keith Richards, Technical Director – European Toys and Children’s Products, UL Should manufacturers, distributors and retailers communicate changes in safety to consumers? Generally the consumer will assume the product is safe unless informed otherwise. Certainly when there are safety issues identified associate with a product these need to be communicated to the consumer. The information on safety should be available to the consumer so that they can make informed decisions when they make purchases of products or even when new safety issues are identified. Has the recently changed directive had a direct impact in the way companies are manufacturing and testing their products? Certainly manufacturers are reviewing their systems and processes for demonstrating compliance. It has never been effective to try and test all materials used in toys for all restricted chemicals, so selective testing has always been performed. What has changed is the number of restricted chemicals and this has made manufacturers review their processes and systems to ensure that they have much better control over their raw materials and processes. Testing is an important part of any quality system related to manufacture, but it should be used to confirm that the systems are working and the company is in full control of their products or alternatively identify issues with their systems or production.

Rob Hinchcliffe, Intertek, UK Toys & Hardlines Business Line Manager Should manufacturers, distributors and retailers communicate changes in safety to consumers? If the nature of the changes affect their ability to safely use the product in question, require an alteration in operation to safely use or may impact the usefulness or ability of the product to perform in a way it did previously then this should be communicated. If the change has no direct effect on them or the product then this isn’t always a necessity. Has the the recently changed directive had a direct impact in the way companies are manufacturing and testing their products? I believe it has brought an even sharper focus onto the materials and chemicals used in both the manufacturing

FEBRARY 2014

process and the products themselves. As such many companies are now heavily biased towards both chemical testing and chemical management within the supply chain recognising that this is not only a way to control ever increasing testing spend but also managing the probability of failures later in the production cycle. Can you explain what a Bill of Materials does and doesn’t prove, and what the beneﬁts are to having one? Some buyers and retailers are beginning to understand that non-testing methods of compliance can now be used and that a detailed BOM can go a long way towards assisting in this. Unfortunately, there is still a large percentage that feel testing is still the most reliable form of

Can you explain what a Bill of Materials does and doesn’t prove, and what the benefits are to having one? A bill of material alone will not be sufficient to show that a product is safe. A BOM identifies the materials used in the manufacture and from that an assessment can be made as to which chemicals may be present. Where there is sufficient information to show that the material is ‘safe’ and compliant with the legal requirements then chemical analysis does not necessarily need to be performed. Should the safety of a product be used more as a selling point of a toy? Toys put onto the European market must be safe to comply with the Toys Directive. Unfortunately some products do slip through where there are safety issues identified after they have been distributed. It is important to manufactures to ensure that any toys they produce are safe so indeed some companies do use this aspect as part of their marketing. What forthcoming changes in safety should people be aware of? The legislation and requirements on chemical safety change frequently. This is because uses of chemicals change and more information on the toxicological aspects of chemicals becomes available. Work is constantly ongoing to review and address any potential safety aspects that are identified. The most recent change involved an update to the European Standard on acoustic requirements, to ensure that the child is not exposed to high levels of sound that may damage their hearing.

demonstrating compliance. This situation has not been helped by a continued lack of detailed BOM availability and a reluctance by manufacturers and vendors to supply these in the necessary format required. If a BOM can be supplied that does indeed meet this level of detail, then it could form part of an overall assessment to deem the likelihood of heavy metals being present. This could form its own compliance depending upon the conclusions reached in the assessment. The other factor holding this back somewhat is still or own data and understanding of how and where many of these heavy metals can be found. Should the safety of a product be used more as a selling point of a toy? As consumers begin to understand the inherent dangers of all products and in particular toys, then safety and compliances should also

take on greater signiﬁcance in the marketing and selling of them. An educated consumer base who understand the meaning of the CE mark and have a basic grasp of the principles of toy safety may become more discerning in their purchases as time goes on. Manufacturers and importers who also realise the importance of this could well be the ultimate winners. What forthcoming changes in safety should people be aware of? There are a number of smaller changes coming up in the next few years, but the major two pieces of legislation that could have a more signiﬁcant impact would be the changes to EN71-1 on sound producing toys that come into force in September 2014 and also the new Consumer Product Safety Regulations that are likely to come into force in 2015.

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PROMOTIONAL MESSAGE BIGJIGS RAIL REBRAND

Where imaginations come to life Bigjigs are celebrating an exciting rebrand of Bigjigs Rail. TnP were lucky enough to get a sneak peek of the new packaging and Bigjigs talked us through the rebrand

ince its inception in 2005, Bigjigs Rail has quickly become one of Bigjigs Toys most popular ranges; loved for its high quality, play value and educational natures, the brand has grown from just a few sets to over 150 lines together with train tables, expansion packs and accessories, to licensed products from the National Railway Museum and Virgin Trains. In the past seven years the brand has seen great growth with Bigjigs Rail now being sold in over 35 countries worldwide including the US, Europe, Africa and Australasia.

This success has meant that the wooden railway brand has required a redesign to ensure a global approach and to position Bigjigs Rail as the market leader for both independent retailers and end consumers. The Bigjigs Rail rebrand includes newly designed packaging and merchandising to help create a uniﬁed range, with a strong in-store presence that is easily recognisable to the consumer. Further to the look and feel of the packaging, the brand style and tone of voice allows consumers

“

In the past seven years the brand has seen great growth with Bigjigs Rail now being sold in over 35 countries worldwide including the US, Europe, Africa and Australasia.

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(both parents and children) to connect with the brand. Prior to the redesign, Bigjigs undertook extensive market research to find out toy purchasing habits, toy packaging preferences and the importance of information on packaging. This consumer focussed research gained insights from a variety of groups including males vs females, toy purchasers vs non-toy purchasers and brand buyers vs non-brand buyer; through a variety of methods including telephone interviews, focus groups, surveys and face to face interviews. The data was collated, analysed and embodied into the new packaging design, encompassing the most important features consumers felt were necessary on toy packaging, which were: safety information, educational values and developmental benefits. The new packaging highlights the key features accentuated in the research, to provide consumers and retailers alike with all the important information on the front of the box. These key features are presented in graphical form: Safety Symbol – a seal of commitment to toy safety to inform and reassure the consumer of Bigjigs commitment to quality and safety Educational Symbols – a series of developmental symbols that highlight the benefits of using Bigjigs Rail products

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Piece Count – the red piece count symbol boldly informs of how many pieces are in each box, allowing consumers to work out piece count vs cost price = value for money Wooden Craftsmanship Tag – informs the consumer that the product is crafted from wood Product Imagery – lifestyle imagery has been added to the packaging to allow a form of scale and connect with the consumers lifestyle ideals Window Boxes – where possible large window boxes have been used to allow consumers to view the entire product. On track packs there are open windows to allow consumers to feel the quality of the product. Features Text/Images – highlights key features of the product and includes the tag ‘Designed in Great Britain’ Interactive Features: A QR code is on the front of the box and links to the Bigjigs Rail website allowing consumers to have a relationship with the brand out of store. Cut & Play: A series of templates that can be cut out and incorporated into a railway set, offering additional play value. Widely recognised as a colour associated with trust, loyalty, integrity and safety, blue was used as the main colour palette to instil these core values of Bigjigs Rail into the packaging design. A mixture of boy, girl and product only photography has been used across the packaging to ensure the wooden railway range is a unisex collection. One of the main aims of the rebrand is to create a powerful and engaging presence in store, whilst providing retailers with easy merchandising solutions. These positive solutions allow retailers to maximise Bigjigs Rail’s presence in a variety of different ways: Modular Packaging: Every box size has been altered to form 40 basic modular nets. This ensures that retailers can merchandise and replace products more easily when they run out of stock, allowing for a more efﬁcient ordering process. Multiple Selling Faces: Each box has been designed to have four to

FEBRUARY 2014

five selling faces for maximum impact in store whichever way the box is displayed. Where possible, key features as determined from the market research, have been included on each selling face. The multiple selling faces on each box allows retailers more flexibility when designing in-store displays and layouts. Whilst Bigjigs provide suggested planograms on new 2’ and 4’ stands, many independent retailers have unique display spaces that require intricate layouts, therefore the Bigjigs Rail packaging has been produced to provide an effective in store display in this situation. Hanging Items: Track boxes have been specifically designed to hang or to be displayed free standing, offering retailers who do not have hanging mechanisms an easy display solution. Furthermore, the complete trains, rolling stock and engines are now packaged in a PET easy open clam shell allowing the consumer to see a 360 degree view of the product and its wooden track contents. The clear clam shell allows for maximum light into the packaging creating a stronger in store presence. Global Packaging Design: With Bigjigs Rail being sold in

over 35 countries, it’s important that the new packaging fulﬁls the requirements of global distribution. French, German and Spanish translations of the product titles have been included as well as product safety warnings in eight languages including Dutch, Polish, Italian and Greek. For those not ﬂuent in those languages Bigjigs have tried to use as many universal approaches as possible including lifestyle imagery, a safety symbol plus developmental and educational icons.

Merchandising Bigjigs Rail has tried to maximise the in-store presence through their new style packaging which features multiple selling faces and window boxes, whilst introducing a new 2ft stand for those smaller retailers. Bigjigs have also introduced several points of sale to stimulate interest and entice customers to choose Bigjigs Rail as their wooden railway choice, including; a window display pack featuring the wooden characters, window stickers, in-store posters, shelf talkers and a newly designed wishlist and wishlist holder. Throughout the year Bigjigs plan to run shop window competitions and retailer of the month awards to help boost the Rail brand.

Branding & Marketing As part of the commitment to growing the Bigigs Rail brand, the wooden toy manufacturer will be undertaking a number of branding and marketing initiatives to help maximise presence out of store including a new website, social media accounts, games and interactive features. As part of the marketing approach, Bigjigs Rail have introduced a number of characters including Station Master Sam, Ticket Ofﬁcer Jonathan, Conductor Carrie and Archie the Dog. There is also Motorway Manager Mike who appears on all of the Bigjigs Road add on items. These characters have been used on the packaging, merchandising and will help form part of the marketing approach.

Toy Fair 2014 Bigjigs Rail will be launching their new look on their stand H39 at London Toy Fair on 21 January 2013. To make an appointment or for further information please call Bigjigs on 01303 250400 or contact your area agent/company representative.

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LOOK BACK 2013 WITH MALCOLM NAISH

The Year That Was! TnP founder and MD Malcom Naish takes a look back at 2013 JANUARY Our team head to Hong Kong almost immediately after Christmas to not only visit the various showrooms but to also take in the toy fair, licensing show and nursery show. Our Toy Fair edition showcases Barbie on the front cover and for the first time she appears with golden glitter on her dress and accessories. Our daily paper is a big success at Olympia and for the first time for many years there are plenty of daily change pages, giving everyone an interesting and lively daily read. Our page featuring 12 industry stalwarts from days gone by where we invite our readers to correctly name all 12 is very popular with not one person able to name all 12. All are still very active in the industry. Fiona Wright takes the role of general manager of Lego for UK and Ireland. Fiona has been with the company since 2000 and fully deserves the promotion. Disney announce they have completed their purchase of Lucas Film. Hasbro top the TV spend league for 2012 spending a cool £13,420,861 and are first by quite a margin. Martin Grossman’s Dinosaur causes quite a stir at toy fair – it’s even older than Martin! Furby wins ‘Toy of the Year’ for Hasbro. Nice to see outspoken Dave Middleton of Midco Toys win independent Toy Retailer of the Year.

FEBRUARY Having now visited Hong Kong, London, Nurnberg and New York, like our readers and advertisers we are all toyed

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out, but witnessed some fantastic toys in the process. I am sad to report the death of Peter Fielding after a brave ﬁght with cancer. He was one of the nicest men anyone could ever meet and his cheery face and manner will be hugely missed. Along with fellow ex-Hasbro colleague Alex Gribben they operated Panda Toys. Nice to see John Haynes with a smile on his face welcoming his son Jack into the business – TCE helping to build their sales of Hello Kitty and Monchhichi.

MARCH Sorry to learn that John and Linda Maitland have decided to retire. They helped to put Famosa on the map and were representing Clementoni when they retired. Little Tikes link up with Asda to launch an exclusive toy range for this supermarket giant. Harrogate plays host to the Nursery Fair and would you believe there are heavy falls of snow this late in March to contend with. The week before I’m sunning myself in Majorca, thinking it’s impossible to have snow in late March in Harrogate. Not true! Manchester late Saturday night before opening day with some roads impassable and the A59 to Harrogate closed. Luckily all the motorways were OK leading to a very successful show for both nursery and toy exhibitors. Frank Martin announces his intention to retire from his role as chief executive of Hornby. Chief executive since 2001 he led the

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transformation from a narrow business to a much broader group. Hit Entertainment announce the nineth series of Fireman Sam – 24 x 10minutes due for screening from December 2013. Flair top the league of big spenders on TV for the month of February. We highlight Mind Candy’s Moshi Monsters. Totally amazing with 75 million sign-ups and counting.

APRIL Mary Wood leaves HTI to take up the role of marketing director at Vivid. John Harper of Hasbro fame agrees to become a regular columnist for Toys ‘n’ Playthings. We are chuffed! Argos announce like-for-like sales increases for March 20012-March 2013 of 2.1% far better than the year before that dropped by 8.9%. Huge sales increases for childrens tablets all helped the increase. of Taiwan Terry Richardson o passed away Powco sadly passe after a long ﬁght with w cancer. His dinner parties and always were legendary an the famous accompanied by th large glass ‘Terry Tipple’ – a lar Walker Black of Johnny Walk the rocks. Label on th Mattel head the big spenders on TV for the ﬁrst list of b quarter with expenditure of £2,017,864. quarte

MAY The Toymaster show once again delivers big time. No doubt about it, an air of optimism that we are beginning to bottom out of recession is most evident. Two lovely people are awarded a ‘Golden Teddy’ at Harrogate. They were Rosemary Hughes from John Adams and Bernard Smith from University Games Simon Cox has left Turner Broadcasting to join Rathbone Perception Media. It is an exciting new challenge for Simon and one he’s looking forward to Mattel continue to top the TV spend chart for April on £1,191,108. MGA are a close second on £922,524 (includes Zapf) Vivid are the master toy licensee for a new ‘Thunderbirds’ series to premiere in 2015. 26 x 30 minutes are planned. I visit Belfast for the ﬁrst time in my life to conduct an interview

FEBRUARY 2014

with Alan and Brian Simpson of the Toy Town Group. With 23 stores that includes a number of concession partnerships with such leading department stores as Jenners in Edinburgh the group delighted with the way things are going for them. Our ‘Independent’ retailer columnist has a bee in his bonnet about the type of retailers we have in the toy trade and also suppliers. It’s out with the old guard, if you’re over 50 then head for the knackers yard and I quote “In 10 years time where will the toy industry lie? No independents because every young guy is shot down in flames and new blood won’t enter because prices online and in non-toy retailers are so low, it’s a market that isn’t worth entering.” This ruffles a few feathers! Two Toy Boys retire, namely Mike Edwards and John Nicholson. A few silly campaigners are wanting toy shops to stop presenting their products in the traditional gender specific categories. I’m sure that most serious people in the toy trade see this as unnecessary aggravation. Less said on this subject the better!

JUNE Our ‘Independent’ retailer columnist is up in arms over certain suppliers not allowing him to sell their products on third party websites such as Amazon, and Ebay. Should suppliers have the right to restrict how their products are sold? It is a thorny subject and team TnP are caught in the middle of this particular debate. Leapfrog launch their LeapReader to much acclaim . We more than any other toy magazine are regularly keeping our readers up-to-date on Toy Safety Directives with industry experts on board to hand out advice. The news breaks that Epoch – manufacturers of Sylvanian Families intend to set up their own company in the U.K. to take effect from January 2014. U-Need-Us – a retail store in Portsmouth celebrates 90 years of business with the same family owning the store. Quite an achievement in this day and age. Some of the suppliers who sold to them in the thirties are still supplying them today. Companies such as Gibson Games and Smiffys. Hasbro top the TV spend for May spending £1,033,921. Smyths are the ﬁrst toy retailer to enter the top ten at number seven spending £115,009. Our golf day at Goring & Streatley attracts an excellent ﬁeld of 44. Individual winner is Rubies Harry Isitt who also wins the best gross . It was a good day for Rubies as Graham Gardiner also won the Tiger Naish trophy for handicaps 24-28. Our team head to the Vegas Licensing show for several days of essential networking – well that’s what they told me!

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LOOK BACK 2013 WITH MALCOLM NAISH

leaves Playmobil to take on the role of U.K. M.D. for Epoch U.K. Christopher Watts also joins as sales manager. An enduring classic Simon celebrates 35 years. Originally a Milton Bradley product, Goldﬁsh & Bison are the current distributors. Great game that proves you can’t beat originality in any product and Simon is now appealing to a whole new audience. Mirella and her team meet up with Dominic Geddes and his key people at Mattel. The result, a most impressive four-page interview that shows that Mattel are still very much on the ball as a global company.

JULY Smiffy’s are going great guns, managing to achieve a shipping order percentage of 99.7% to their customers in full and on time. Clive Wooster joins Famosa heading up the U.K. and Eire division. The position became vacant following Paul Fogarty’s move to head up the new K’Nex U.K. company. Keith Segal retires from the toy trade after a career spanning 54 years, the last few of them with Mookie Toys. Hasbro again head the TV spending charts, having spent just under one million pounds in June - £980,631. The debate rumbles on as far as the subject of selling products on third-party sites and is pretty mixed. We run a fantastic sponsored feature on Hasbro’s Nerf range. Local kids have a ball playing with them and unanimously give the range a huge approval rating. We introduce the TnP Ambassadors – parents with young children telling us what toy products they will be spending their money on and what are some of the toys their kids love. TnP interview Mandy Harrison – a director of Brookite who tells our readers a little bit more about their family business, ﬁrst established in 1907.

AUGUST

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Vivid announce their 2012 results. A healthy increase in turnover of 15% gives them a turnover of £113.4m with an operating profit of £4. 8 m. Replacing Graham Brennan at Playmobil is Uffe Kloster who joins the company from Denmark. Uffe has plenty of experience of European business and is fluent in five languages. The BTHA announce that all floor space is now fully sold and that MGA make a return to the show with a 180m2 stand. August TV expenditure is headed up by Hasbro with a spend of £733,464. Close behind are Character Options on £711,188. University Games signup with Platinum Films to joining other licensees with their property ‘Mad Hatter Chronicles’. Drummond Park launch their LOGO App. Officially approved by all the companies whose Logo appears in the game. Marketing Director Claire McCool tells us that since the launch of the game five years ago, LOGO has become the second biggest property during that time with only Monopoly currently bigger.

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OCTOBER Martin Grossman recognises a great product when he sees one. His ‘Rainbow Loom’ has enjoyed 4.6 million hits on You Tube . A fact that has not done his sales of the ‘Rainbow Loom’ any harm at all! I am sad to report the death of Ian Scott. Ian spent all his working life in the toy trade, the last 25 of which assisting the BTHA in all matters to do with toy safety. His ‘Lifetime Achievement’ award in 2006 was richly deserved. Graham Brennan announces the new ofﬁces and showroom for Epoch. They will be based in Huntingdon at the Hinchingbrooke Business Park. Stuart Picton joins Mookie Toys as head of marketing TOMY announce their ‘Britain’s Best Grandparents’ awards. Shame Joan and I didn’t win the award as with 13 grand children between us, we certainly from time to time go above and beyond the call. Thierry Bourret announces this year’s ‘Slow Toy’ awards. Announced at Harrod’s Toy Kingdom. Award winners included Galt, East Coast, Bigjigs and HABA. John McDonnell – MD of Galt commented: “The Slow Toy awards have been a great opportunity for those who are passionate about the slow toy movement to join together and celebrate beautifully crafted, classic toys that will stand the test of time. We are proud that the Galt Tiny Trike has been chosen from the hundreds of entrants.” Amazon reveal that Orchard Toy’s ‘Shopping List’ game is its third all-time best selling toy. The one and only Dave Cave of Dragon-I appoints Alex Saussol as his new sales and marketing manager. The Fence Club are organising a football match in January at Hong Kong Happy Valley HK Football Club. For a mere £85 a ticket you get to see the match with a fab meal to follow. Tickets sell like hotcakes and the Fence Club is looking to raise over £20,000.

NOVEMBER The Dream Toys 2013 list hosted by the TRA shows those most likely to be the top sellers for Christmas 2013 I wonder how many of those listed will be taking the top awards at the Toy of the Year awards during Toy Fair? Always up for a good licensing deal, Golden Bear sign up with BBC

FEBRUARY 2014

Worldwide for the ﬁrst ever range of CBeebies toys to be launched in the Autumn 2014. They will be the Master Toy Partner for this range. Flair sign up with Disney for a range of girl-based toys from their ‘Violetta’ series that has high ratings on the Disney channel. Already a huge hit on mainland Europe where two platinum selling albums are the result of over 24 million viewers between April-June 2013.(pic on page 19 middle one with hand) Phil Green takes over from Steve Wells as the chairman of the Fence Club. Two new members are elected – Dave Howard of Drummond Park and Simon Pilkington of John Adams Leisure.

DECEMBER The Fence Club Ladies Night sees chairman Phil Green greet us all with a Chinese theme complete with Chinese dragon. Joe Kissane the charity secretary of the Fence Club informs us all that the Club has raised over £100,000 for its various charities during 2013 as well as distributing several hundreds of toy pallets for Christmas. Well done from just 45 members I am sad to record that Barry Brandon passes away. A real character whose company’s bikes and trikes (Bantel) were a staple toy product in many homes. November TV spend is headed up by Hasbro £2,012,866 with John Adams In number two slot spending £1,456,073. Toy Safety is never more important than it is today. Bureau Veritas host an Open Day at their Warrington ofﬁces that is well attended by key toy safety personnel. We end the year on a most optimistic note for an even better 2014. Both suppliers and retailers feel we are coming out of the recession. I very much hope this will be the case, as our advertising revenues tend to reﬂect the health of the industry that it covers!

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FEATURE TIA

Start spreading the news The New York Toy Fair is the biggest toy fair in the Western Hemisphere and this year promises to be bigger than ever!

here is always a buzz in New York in February with not only the fashonista’s descending for New York Fashion Week fashion, but also the toy industry gathering together for the US Toy of the Year Awards and New York Toy Fair. Global buyers and play professionals eager to see the hottest new toys, games and youth entertainment products for 2014 will be in attendance.

Toy Industry Association’s (TIA) 111th American International Toy Fair, February 16-19 at the Jacob K. Javits Convention Center in New York City.

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These include buyers from big name retailers like Apple, Amazon, Walmart Stores, Harrods, Hobby Lobby Stores, and Toys’R’Us,. “Toy Fair continues to grow with each passing year, welcoming more attendees and offering more innovative products, educational sessions, and networking opportunities than ever before,” said Marian Bossard, vice president of meetings and events at TIA, which owns and manages Toy Fair. “We can’t wait to unveil what’s in store!” This year sees a record-breaking 400,000 net square feet of exhibit space at New York City’s newly renovated Jacob K. Javits

Convention Center. “Tens of thousands of visitors who come to the Toy Fair marketplace will be able to feast their eyes on the biggest show in our 111 years of operation!” said Marian. Toy Fair 2013 at the Javits Center saw more than 1,000 exhibiting manufacturers, distributors, importers and sales agents ﬁlling a then record-breaking 375,000 net square feet of exhibit space, showcasing 150,000 cutting edge toys and games. Last year welcomed a 4% increase in international attendees, a 9% rise in licensors, a 6% increase in international manufacturer’s reps, and an 18% surge in foreign press visiting from 20 countries. This year’s show will once again attract tens of thousands of industry professionals from more than 100 countries to New York City, where they will tap into the United States’ $22 billion toy market, source fresh business opportunities, and participate in one of the most important and lucrative toy shows in the world. It is projected that there will be 30,000 visitors in attendance, exploring aisle upon aisle of 150,000 toys, games and youth entertainment products on display by more than 1,000 exhibiting toy companies. Extending knowledge The 2014 show will once again offer an exciting array of new educational programming, including an expanded learning track for toy inventors and designers in celebration of the 10th anniversary of Creative Factor – Toy Fair’s complimentary series for the creative community.

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This year’s show will also see an expansion of TIA’s Licensing Content Connection, including the launch of a “Licensing 101” session presented by Advanstar, organizers of the Las Vegas-based Licensing Expo. TIA’s Toy Safety Compliance Update will once again take place, bringing attendees up to speed on toy safety standards, laws and compliance requirements in the US and abroad. Toy of the Year Awards Toy Fair ‘week’ kicks off with the US Toy of the Year (TOTY) awards ceremony, known as the Oscars of Toy Industry, being held at New York City’s Grand Hyatt Hotel this year. The exclusive event features a pre-dinner cocktail party and surprise entertainment before the formal awards ceremony. The toys and youth electronics that have made the biggest impact of the US market are then honoured along with industry luminaries who are inducted into the toy hall of fame. The sensational evening ends with dinner setting everyone, especially the winners, in the right mood for opening day at the Jarvits Centre the next morning. It is not just American companies that ﬁnd value in attending the New York show. Last year, the Brits were out in force and found it a very valuable experience. “The New York Toy Fair was all it promised to be and more,” said

FEBRUARY 2014

“

Toy Fair is the place to be for anyone with a stake in the magical world of toys and play

”

Keith Grafham from Green Board Games. Peter Lockey of The Puppet Company agreed saying: “It was very exciting. We made good solid contacts and lots of orders were taken… making it our most successful US trade show ever!” And team TnP will be back on the ground with their live tweets and announcements from the show to ensure that those who haven’t made it across the pond are kept up to date with all the fun or the fair. “Whether you are looking to broker lucrative business deals, network with peers from around the world, take in the hottest toy trends, or participate in businessbuilding seminars, Toy Fair is the place to be for anyone with a stake in the magical world of toys and play,” stated Carter Keithley, TIA President.

Show selling all year The Toy Industry Association (TIA), have announced a progressive addition to Toy Fair 2014 called ShopToyFair365. This e-commerce platform is designed to provide a year-round shopping experience beyond Toy Fair show dates. Accessible online and via mobile app, ShopToyFair365 provides registered exhibitors and buyers with both an online marketplace and virtual social network, offering an exciting complement to the irreplaceable face-to-face interactions that take place at the show. The platform — powered by Balluun, a global leader in social business-to-business technology — enables exhibitors to upload product images, descriptions, prices and availability, as well as company profiles and contact information. Buyers can search exhibiting companies by filter, browse product lines, directly message companies, create shareable “lookbooks” of products they are considering and even place purchase orders. “The toy market represents over $84B in sales worldwide annually,” said Balluun’s CEO Peter Koch. “Balluun’s technology will make it possible for Toy Fair participants to better automate, connect and enhance their business to drive more sales efficiency and business day-to-day, anywhere and anytime.” Registered users can communicate through public posts and private messages to further networking opportunities at Toy Fair. And similar to Facebook, Twitter, Pintrest and other social networking sites, buyers can “follow” exhibiting companies to receive up-to-the-minute news updates, as well as comment on, share and “like” product images. “Everything we do at the Toy Industry Association is evaluated on its potential to help members manage and grow their business,” said Marian Bossard, TIA Vice President of Meetings and Events. “It was time to expand the value and impact of participation in our American International Toy Fair beyond a week in February to every day of the year. ShopToyFair365 extends our event experience by providing year-round commerce, content and connections between brands and buyers.”

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PREVIEW SPRING FAIR

2014

Spring into 2014

Spring Fair 2014 2 – 6 February NEC Birmingham

Spring Fair once again offers toy and gift retailers a chance to see the best of 2014 at one of the largest multi-category trade fairs. TnP takes a closer look at the fair’s offerings

ith 3,000 exhibitors launching more than 300,000 new products and up to 70,000 retailers from over 130 countries worldwide, it’s no wonder that UK toy companies are also ensuring their place at Spring Fair. Hall 3 will become a treasure trove for independent retailers in search of traditional toys and beautiful children’s gifts. This important sector of Spring Fair will be home to a wide category of products. Must-have toys, traditional, wooden and educational toys, games and puzzles, plush toys, crafting items and activity sets, dolls, puppets, boys toys and gadgets, character-

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“

Hall 3 will become a treasure trove for independent retailers in search of traditional toys and beautiful children’s gifts

”

licensed products and other unusual gifts for children. Over 220 toy company exhibitors have already booked into the show at the time of going to press, with many more on the way between now and the exhibition opening in February. Some of the biggest brands you can look forward to seeing at Spring Fair include: Esdevium, Fiesta Crafts, EDUK8, BigJigs, Learning Resources, Rainbow Designs, UL, Cheatwell Games, Manhattan Toys, Aurora World UK, Le Toy Van, Scream Wholesale, Ravensden, Millars Ark Toys and Gibsons. Also returning to the NEC in February will be Halsall Toys Europe (HTI), which supplies quality, innovative toys, many

produced under license from some of the biggest brands in the world, such as Hello Kitty, Disney Princess, Me to You, Peppa Pig, Mamas & Papas, Spiderman, JCP, Winnie the Pooh, Lego and many more, as well as an impressive stable of in-house branded products. Along with this wonderful toy selection Spring Fair also offers fabulous cross-over buying opportunities with 13 different product categories to shop from, including a huge variety of general giftware, greetings cards and gift wrap. The Party Show is another must-see area for many toy retailers, with the large-scale Party Show Stage providing a fantastic central feature for Hall 3. A huge range of the latest dress-ups for children and adults are on displays from the likes of Amscan. First time exhibitor UL is looking forward to not only seeing the toy manufacturers there but also exhibitors in other categories. “Spring Fair covers a broad range of consumer goods, several of which are key lines of business for UL’s consumer products such as toys and textiles,” Zoe Fenwick, UL Marketing Analyst, Consumer Products told us. “I am also looking forward to the seminar presentation being given by my colleagues Keith Richards and Simon Allitt,” Zoe continued. “Taking place in the Trends theatre on Wednesday 5 February at 11am, the subject is Brand Protection and The Impact of Quality Assurance. Our objective is to help attendees understand how quality and safety can impact upon your brand, and to show how quality assurance solutions and effective supply chain management can help facilitate better informed business.”

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PREVIEW

SPRING FAIR

Let’s Party

HALL 3 STAND R20-S & S20-T2211

AMSCAN INTERNATIONAL 01908 288500 www.amscan.co.uk Amscan regards Spring Fair as the most important event on the commercial calendar. It is with excitement that they get the chance to meet all our customers in person, and they are looking forward to showing their newest ranges first hand. Following all the latest trends, they have worked very hard to ensure, their customers have a fantastic product selection for 2014. They pride themselves on being a “one stop party shop” in the UK and worldwide, the place where you can discover all your party needs. This year’s show shouts about the latest market innovations and trends in the Party, Balloon and Dress-up markets! It will be an opportunity to view their brand new collections for 2014 including the popular licenses such as My 1st JCB, Sofia the 1st and WWE. Being showcased are the latest Anagram innovations Orbz and Ultrashapes including fantastic new Minnie Mouse aged birthday Diamondz and Mickey Mouse Cubez. Amscan have also introduced Anagrams creative balloon bouquets and more dynamic AirWalkers which will have you inflated with excitement. To complete your ‘one stop’ shopping experience, make sure to stock up on their newest costume designs, with over 130 new styles they have exactly what your customer needs from everyday to seasonal events from Mad Hatter to Ballerina Bee and Fallen Angel.

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LEARNING RESOURCES HALL 3 Stand K07 01553762276 www.learningresources.co.uk Stop by and check out the Learning Resources stand at Spring Fair to discover over 100 NEW educational toys and games for 2014! Be sure not to miss the Nancy B’s Science Club range – nobody knows science like Nancy B with her range of scientific tools and real-life journaling activities. These hands-on activities provide science experiences that encourage children to feel comfortable and excited about science. The Nancy B Microscope and Activity Journal features a dual microscope including LED lights to transform it from a dissecting microscope into a light microscope with 30x to 400x magnification. Also features a 22-page journal! The Nancy B Moonscope and Sky Gazer’s Activity Journal is perfect for budding astronomers and features 18x to 90x magnification with built-in red LED for night viewing.

Rainbow Designs Hall 3 Stand H18-J19 01329 227300 www.rainbowdesigns.co.uk

Marbel Ltd Hall 3 Stand Q04 0845 6000 286 www.marbel.co.uk Toy and Gift distributors Marbel Toys are back with their award winning show stand and will be announcing around 100 new products are arriving from BRIO, Hape, nanoblock, Lottie, Pink Poppy, WWF, Disney and more! Over 70 new products from Hape will be showcased at Spring Fair, including two re-energized subbrands in Quadrilla and Hape Bamboo. The bamboo product range from Hape leads the toy industry in forward thinking sustainable design. The new Muuli stacking game highlights this concept and the innovation being utilized. Pink Poppy offer a vibrant range of Australian designed girl’s collectables, there is something for every little girl – from jewellery to bags to accessories! Over 40 new products will be on show including new dress-up, hair accessories and jewellery.

Set to take centre stage at this year’s Spring Fair are new and exciting licensed character pre-school toys from Rainbow Designs. The World of Eric Carle is loved internationally and Rainbow’s cute, colourful and cuddly toy collection features exciting new additions for early 2014 to celebrate the 45th anniversary of the Very Hungry Caterpillar.

Eduk8 Worldwide Ltd

Hall 3 Stand AO1 08701620042 www.eduk8worldwide.com. As well as a great range of exclusive wooden toys and a ‘hands-on’ science range for inquisitive minds, EDUK8 are delighted to launch their Activity Playrugs in 3D that add a fabulous three dimensional aspect to children’s play.

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Aurora

Launches NEW exciting g d ranges, brand d extensions and a packed fulll e NEW catalogue for 2014. Come and visit us s@

SPRING FAIR R NEC BIRMINGHAM M

HALL 3 STAND L04/M05 For information on our full selection of adorable soft toys please contact us at info@auroraworld.co.uk or 01256 374260 0

The world of toys at a glance

The

The world of toys The world of toys at a glance at a glance The world of toys at a glance

Baby, Hobby & Leketøy c/o Press Telegraph A/S Postboks 1559 - Vika 0117 Oslo Norway Telephone: +47-22- 4405 06 E-mail: glasenap@online.no

Speelgoed en Hobby Postbus 7105 2701 AC Zoetermeer The Netherlands Telephone: +31 (0)79 320 31 23 E-mail: sinke@gebra.nl www.speelgoedenhobby.nl

Das Spielzeug Franz-Ludwig Strasse 7a 96047 Bamberg Germany Telephone: +49 (0)951 861 163 E-mail: s.wisotzki@meisenbach.de www.dasspielzeug.de

Toys & Games Magazine LEO bvba Rue des Ixellois 1 - 4000 Liège Belgium Telephone: +32 (0)4 224 7873 E-mail: jc@eventbox.be www.tgmagazine.be

Toys ‘n’ Playthings 1 Churchgates The Wilderness Berkhamsted, Herts HP4 2UB United Kingdom Telephone: +44 -1442-289930 E-mail: malcolm@lemapublishing.co.uk www.toysnplaythings.co.uk

Weekly Toy News 4/F, AT Bldg., 1-2-3 Kotobuki Taito-ku Tokyo 111-0042 Japan Telephone: +81-3-3842 6001 E-mail: atsuko@gantsu.co.jp

Leksaks revyn Box 22307 104 22 Stockholm Sweden Telephone: +46 (0)8 508 938 17 E-mail: lena@leksaksbranschen.se www.leksaksbranschen.se

S´wiat Zabawek ul. Kierbedzia 4 00-728 Warszawa (Warsaw) Poland Telephone: +48 (22) 32 01 532 E-mail: awakulak@unit.com.pl www.unit.com.pl

Toy & Hobby 101 Fu Xing Men Nei Street Beijing 100031 China Telephone: +86-10-660 526 25 E-mail: ml_cnacc@yahoo.com www.toys-yourlinktochina.org

Juguetes B2B Provenza St. 249-251 4th floor - 2nd door 08008 Barcelona Spain Telephone: +34 93 325 3287 E-mail: e.alsina@edicionesjust.com www.key4communications.com

Suomen Leluyhdistyksen Palvelu Oy c/o Martinex Oy, PL 46, 21201 Raisio FINLAND Telephone: +358 (0)50 307 5200 E-mail: toimitus@suomenleluhdistys.fi

The Toy Book 307 7th Avenue, Room 1601 New York, NY 10001USA Telephone: 212-575-4510 E-mail: jbreyer@toybook.com www.toybook.com

All these leading toy trade magazines are members of:

international toy magazines association

President: Mr. Malcolm Naish Toys 'n' Playthings United Kingdom Telephone: +44-1442-289930 E-mail: Malcolm@lemapublishing.co.uk

Glob partn al e in the rs promo t of toyion s

PREVIEW

SPRING FAIR

NEW UPMARKET COLLECTION AT SPRING FAIR PREMIER HALLOWEEN

FIESTA CRAFTS 0208 804 0563 www.ﬁestacrafts.co.uk

HALL 3 STAND C02, C04-D05

01423 324800 premhall@premierdec.com www.premieredec.com Following a successful 2013 Halloween season, Sean Looney from Premier Halloween conﬁrmed that the direction he has been taking with the Halloween range over the past few years has been the right way forward. 2014 brings changes, the introduction of the Nightmare Selection, which takes over from the Dungeon Collection, along with the new fabulous Zombie and Spooky Ghost range. Indoor and outdoor Inﬂatable’s are bigger than ever. These changes go a long way towards ensuring Premier Halloween’s continuing success in future years in a specialised and ever growing seasonal area. So, why the changes we asked Sean? He told us Premier wanted to offer a Collection of unique up market merchandise, where excitement and fun could run side-by-side with their ever successful value range. Premier customers in 2013, sold out of the large animated products, this has encouraged Premier to expand even further into Animation, Sound, and Light-up products. Outdoor products are available to create atmosphere in Garden Displays. Sean, continued: “It is very obvious that Halloween is not only for families, but for the general market, look at how mass media including TV has expanded the Publics’ involvement in Halloween fun throughout the U.K. “2014 Halloween falls on a Friday, thus generating the additional sales for Retailers and Garden Centres.” Without giving too much of Premier’s special ideas away, Sean is encouraging buyers to attend Spring Fair at the NEC on stands CO2 and CO4-DO5. Please make a date with Premier Halloween go along to their stand, or alternatively to visit their two lavishly laid out showrooms where the complete range can be seen.

HALL 3 STAND J18 Fiesta Crafts has unveiled the very latest additions to its extensive product range which will be available from 2014. Never before has organising the entire family’s appointments, after school clubs, birthdays and other social activities bees so easy! In recognition that family life can often get quite hectic, Fiesta Crafts has designed the Our Week magnetic planner. This handy tool will help the entire family coordinate events and activities and can be easily customised to accommodate family member names, days of the week and activities. It includes 85 magnetic pieces and a board pen for use on the wipe clean surface.

ERNEST THE BEAR TOYS 07860587502 www.ernestthebeartoys.co.uk

HALL 3 STAND H19 New to Spring Fair this year is Ernest the Bear Toys. With nearly 20 years experience in the business, the Ernst the Bear team are certainly experts in their ﬁeld. Visitors to Ernest The Bear stand can expect a myriad of classic toys which have an everlasting appeal. Ernest the Bear is an exclusive distributor of Schylling Classic Toys and Collectibles. They sell a wide range of delightful traditional toys but also have some modern items, made with that traditional quality and feel about them. Stop by their stand to ﬁnd out more!

HTI 01253 778888 www.htigroup.co.uk

HALL 3 STAND N06-P07 HTI (Halsall Toys International), the UK’s largest privately owned toy company, is back at Spring Fair and means business! The ﬁrm offers an extensive selection of domestically stocked pocket money toy ranges. Licensed pocket money brands include favourites such as Peppa Pig, Teenage Mutant Ninja Turtles, Minnie Mouse and Mickey Mouse. The company also offers the biggest childrens’ licenses.

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Growing Great Brands

Come visit us at: Toy Fair—Stand B50 Spring Fair—Hall 3—Stand Q04

PREVIEW

SPRING FAIR UL 0118 927 3340 www.ul.com

HALL 3 STAND B01

HALL STAND H34 4

Creating fun! Fizz Creations 01903753844 3844 www.ﬁzzcreations.com creations.com

Come on down to the Fizz stand at 3H-44 to see some of the industry’s s best new toys! They are novelty gift and toy supplier based on the sunny south coast of Brighton. Fizz strive to design and develop their unique products and literally lly smell of creation! Expanding on last Make Your di l t year’s ’ major j success off the th creative ti M k Y Own Wind Up Toys, they are launching two brand new ones! The first is a classic USA Mustang Fighter Jet straight from the 1940s. Very realistic looking and easy to build, this is their first plane in the wind up series. Their second new wind up is a classic road cruising Chopper Bike! Electric blue in colour with some fantastic detailing on the body work, this is really one of their best. This is also their first toy in the series to feature a gear box – basically, the gear box reacts to the speed that the bike is rolled, amplifying fast and slow pushes to some draw dropping speeds and some laid back long distance cruises. They also have an awesome new Stomping Bubble Rocket that flies 20 feet in the air casting bubbles out in a bubbly jet behind it! Easy to use – just set the rocket on the launch pad, fill with bubble solution and stomp on the pump. The rocket is made out foam too so it is extra light. This is a definite winner for the younger kids! Who has ever met a kid that doesn’t like playing with bubbles? Their next new toy is the Reloadable Water Gun! Perfect for those lengthy water fights, the gun is supplied with three extra ‘ammunition’ clips so you will never run out of water during a water fight. The ammunition clips are able to clip onto trousers and shorts for extra efficiency. Simply open the ammunition clip and empty into the gun and get back into the battle! If any of this wets your appetite just pop over to their stand and see some other really cool stuff like the Giant Water Cannon, the Amazing Magic Tricks and the Area 51 Blade Attack Game!

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UL’s UK Chemical Centre of Excellence, based in Winnersh, Berkshire, is accredited provide testing solutions to help assess product compliance in line with legislation including the new EN 71-3 chemical requirements under the EU Toy Safety Directive (2009/48/EC). Through its global network of accredited laboratories, UL can also help provide Chemical Safety Assessments, Technical File Management and Product Risk Assessments, alongside testing solutions for many other chemical management services such as Phthalates, Azo Dyes and Due Diligence test protocols.

BIGJIGS TOYS LTD 01303250400 www.bigjigstoys.co.uk

HALL 3 STAND H01 The start of 2014 sees the launch of the new Bigjigs Rail packaging, designed to provide a powerful and engaging in store presence. Key features of the packaging include modular box sizes and multiple selling faces to ensure effective merchandising for retailers, distinctive graphical features including safety symbols, development factors, key USP’s, lifestyle imagery, and interactive features such as QR codes and Cut & Play.

ESDEVIUM GAMES 01420593593 www.esdeviumgames.com

HALL 3 STAND D18 Esdevium’s range of Fisher-Price Classics and Nostalgia board games will take centre stage at 2014’s Spring Fair. The everpopular Fisher-Price Classics range combines original toy designs from the 60s and 70s with manufacturing standards of today, including the Chatter Telephone, Record Player and Teaching Clock, plus a number of new additions for 2014.

AURORA WORLD LTD 01256374260 www.auroraworld.com

HALL 3 STAND L04-MO5 Retailers can look forward to viewing lots on the Aurora stand including Sea Sparkle, a range of mermaid dolls with sparkles, beautiful long hair and a mystical nature. Sweet Lollies - a brand new doll range, based on current trends in fabric colours and styles. And also YooHoo where they are extending the range of endangered animals with yet again some classic designs.

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RETAIL

OPINION

Trade talk

TnP loves to hear your views. This month we speak to key manufacturers and suppliers to learn what’s on their minds. We explore this month’s hottest topics.

In TnP’s Toy Fair issue, we chat to some wellknown faces in the industry about how they survive the three days in London’s Olympia! FOYE PASCOE General Manager UK, Ireland, Nordic and Benelux, Hasbro What are you most looking forward to at London Toy Fair 2014? Seeing the industry’s reaction to our line. We think it’s one of our best lineups ever! What should we be excited about from your range in 2014? That would be telling… In all seriousness, it is a ﬁlm year for Transformers so the range we have is extremely innovative – prepare to be amazed!

CLIVE RICHARDSON Marketing Director, VTech Electronics Europe plc What are you most looking forward to at London Toy Fair 2014? London Toy Fair is a great way to showcase our products and set the standard for the year ahead. It is important to show off our range to key buyers and media so it is an invaluable event to us. What should we be excited about from your range in 2014? We’ll be showing a brand new segment in the Toot-Toot range, which is set to continue the incredible growth story of this brand. InnoTab goes from strength to strength – look out for new Peppa Pig software. Can you reveal your favourite product to us? We’ll be presenting a new VTech feature doll which is my favourite this year because it’s been developed with my two year old daughter in mind and is another great example of VTech bringing innovation to new categories. My other favourite is the Playmobil Pirate Ship – it’s a wonderful toy. Give us your top tip for surviving Toy Fair? Live close by and get home every night.

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Give us your top tip for surviving Toy Fair? Pace yourself and don’t overdo it on the ﬁrst night. Avoid eye contact when you’re walking the halls – otherwise you’ll never get where you’re meant to be going on time. And ﬂat shoes! Maybe this year, I’ll actually follow my own advice.

CLAIRE MCCOOL Co-founder and Marketing Director, Drumond Park How important is Toy Fair to your business? It’s very important, as it is the one occasion each year where we can show virtually all the key UK games buyers – and our many friends in the independent stores - the products in development for the coming year, and re-acquaint them with our ever-increasing catalogue of perennial best-sellers. What are you most looking forward to at London Toy Fair 2014? Meeting up with everyone in a convivial atmosphere, demonstrating our products, and it’s always interesting to look round the other stands to get an idea of what is in the pipeline for later in the year. Can you reveal your favourite product to us? I have always loved our very ﬁrst game, Articulate! It is still up there in the annual popularity charts for adult games – and the original LOGO game. It spawned our highly successful LOGO series, which now consists of six great and highly popular games. Give us your top tip for surviving Toy Fair? Shoes which aren’t too high, boots which aren’t too tight – oh, and water… because we all spend every day talking!

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LICENSING

NEWS

Zodiak Kids and Vivid partner with Famosa Zodiak Kids and their master toy partner, Vivid Imaginations, have struck a distribution agreement with one of Spain’s leading toy companies, Famosa, for Zodiak’s preschool brand, Tickety Toc. The three-year deal will see the Spanish ﬁrm distributing Vivid Imaginations’ line of Tickety Toc toys throughout Spain and Portugal. Included in the range are plush, ﬁgures, games and playsets.

New BBC Worldwide Pre-School Ranges Lead the Way at Toy Fair BBC Worldwide UK will be showcasing an exciting range of new children’s brands and products at Toy Fair. All BBC Worldwide UK’s licensed merchandise will be housed at its partner licensees’ stands while the business will seek additional and new opportunities for its leading and upcoming brands including Doctor Who. The ranges include the first-ever CBeebies and Sarah & Duck ranges as well as established favourites including Something Special, Charlie & Lola and Walking With Dinosaurs. BBC Worldwide UK joined up with Golden Bear Toys earlier this year to be its Master Toy partner on a new range of CBeebies toys launching in Autumn/Winter 2014. The first-ever CBeebies toy range consists of eight collectable small plush toys. The Sarah & Duck plush toys from Posh Paws will also make their debut at Toy Fair. The range includes a small talking Sarah who says, “Come on duck” and a small Duck who “Quacks.” In addition, a larger

version of Duck will also be available when the range goes on sale in early 2014. The toys will encourage young children to recreate Sarah & Duck’s wideeyed and quacky adventures at home and will be launched to coincide with the release of the Penguin Book range, BBC DVD and a CBeebies Special Magazine from Immediate Media launching in the Spring. The ever-popular Something Special toy range from, again Golden Bear, adds new lines in 2014. Beautifully designed toys include Mr Tumble – Head, Shoulders, Knees and Toes which aids learning through a popular childhood song. Mr Tumble’s Musical Playmat brings extra fun to musical learning and encourages children to be active whilst having fun. A new Chatterbox Lola doll is the latest addition to the charming Charlie & Lola product range.

A RAINBOW OF CHARACTERS Rainbow Productions recently added several new properties to the portfolio of children’s characters managed under licence at UK events. Recent acquisitions include Red Bird from Angry Birds, Cut the Rope’s Om Nom, Q Pootle 5, Garﬁeld and Nickelodeon brands’ Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer. A selection of licensed characters will also be seen at London Toy Fair. Beyond Toy Fair, Rainbow is gearing up to deliver high-quality brand experiences in the form of professionally managed costume character events, particularly with the scheduled movie releases for Paddington, Postman Pat, Moshi Monsters (Q4 2013) and key anniversaries for The Simpsons (25th) and Peppa Pig (10th). The company’s national sales team is already reporting strong demand for February half-term retail tours and Easter bookings across its whole roster of licensed character costumes. “We’re experiential marketing in its purest form,” says David Scott, MD of Rainbow Productions. “Nothing ever comes close to a child’s experience of meeting their favourite character, who has just stepped out of the screen to meet them personally. It’s vitally important, therefore, that we present high-quality costume characters using talented artistes, to bring out the essence of the characters we represent”.

WHO YA GONNA CALL?... YOU KNOW! Sony Pictures Consumer Products will launch a 30th Anniversary merchandising program for Ghostbusters ﬁlm franchise. The new programme targets the core fan base with products in categories such as apparel, toys, construction, collectibles and publishing. “This franchise is very important to the studio and we wanted to give fans new and exciting ways to participate. Ghostbusters continues to gain fans

FEBRUARY 2014

and recognition year after year and we are thrilled to extend the brand through products and events to celebrate this milestone event,” said Greg Economos, Senior Vice President, Global Consumer Products. Some of the global toy, publishing and apparel licensees supporting the 30th anniversary are Mattel, Inc., IDW Publishing and World Tech Toys to name but a few.

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LICENSING OPINION KELVYN GARDNER

Dinosaurs do a roaring trade LIMA MD, Kelvyn Gardner looks at how our Jurassic lizard-like pals can boost your sales

inosaurs are good for business. Seems like they’ve been a staple of the toy trade as far back as, well, not quite as far back as the dinosaurs themselves, but a long way back indeed. For most of this time, dinosaurs were just plain old dinosaurs, lots of shapes and sizes, lots of challenging Latin names from the Cretaceous and Jurassic periods. Kids love ‘em. Parents and grandparents love ‘em, even teachers at least like them as they have educational potential. A quick pause here on the subject of education: why do the experts change the names of dinosaurs every now and again? The good old brontosaurus of my childhood seems have been replaced by the brachiosaur these days, incidentally spoiling the title of cracking old rock song by The Move along the way. Now in this modern world of intellectual property, we don’t see why dinosaurs should remain out there in the cold, shivering without adequate legal protection of their rights, so naturally we have herded the great beasts into a series of brands, all the better to attract more customers, and to allow a little premium pricing along the way. The ‘daddy’ of dinosaur brands is almost certainly Jurassic Park, and more on that in a moment. There have been lots of others, of course, from Universal’s own animated movie dinosaurs of Land Before Time (my daughter’s childhood favourite) through to Walking with Dinosaurs, the BBC TV series that spawned a liveevent arena show and then the movie from Twentieth Century Fox. Indeed, Walking with Dinosaurs has a claim to have eclipsed Jurassic Park as the brand in the field, given its more contemporary (and therefore more scientifically accurate) depiction of the beasts in the latest computer generated imagery. I have to confess to disappointment at the way the movie turned out, though. Those of us who watch these things were assured a long time ago by the film makers that, just like the TV and arena beasts, these dinosaurs would not speak. They made

a big point of this at a media launch in the Natural History Museum a year before the film’s release. This would be part of the film’s authenticity, we were assured. If you’ve seen the film you’ll know that this noble concept was eventually dropped (presumably as a result of market testing among US audiences) and thus our ‘authentic’ dinosaurs, led by the irrepressible Patchi, speak with ‘cute’ American accents. Somehow we’ve got all the way back to The Land Before Time again, at considerably greater expense. Has the movie done well for you in sales of these branded dinosaurs? I hope so, but I can’t help but think that they’ve given up the brand high ground once-and-for-all to Jurassic – itself due a new lease of life in summer 2015 with the release of Jurassic World. There is, however, one British dinosaur brand that can give them all a run for their money, especially in the home market. That brand is The Natural History Museum. Intriguingly, this dinosaur brand was born when a small UK licensing agency, Link Licensing, inspired by the imminent arrival of the very first Jurassic Park film in 1993, called the museum to enquire as to whether they’d be prepared to license out their brand for a range of dinosaur toys. Immediately successful, they are a strong line to this day, and this phone call led to the NHM creating an entire licensing department, thus returning commercial revenue to an important charitable cause. You’ll have to wait more than a year to see if the Jurassic revival wins out, but meanwhile, just keep those dinosaur toys on the shelves, they are the very definition of a long-term winner.

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North America: Jennifer Coleman at jcoleman@4kmedia.com • 00 1 212-590-2100 Europe: Sandra Arcan at saukar255888@konami.com • +44 1753 271 721

www.yugioh.com

TNP

LOOKS BACK

Step back in time Even though Toys ‘n’ Playthings is very much a magazine for current times which looks to the future, as the only toy trade magazine with a history prior to the nineties, founder and MD Malcolm Naish looks back at some of the events and news stories that made our pages in December 1984, 1994, 2004 and 2009

February 2009 • In the run up to Christmas 2008 the amount of doom and gloom being voiced by all sectors of the toy trade seemed like a virtual Armageddon was nigh. Moving forward just a few weeks to the end of the Toy Fair week and even the early doubters were feeling a lot better. With Woolworth’s Hight Street share of around 15% up for grabs at retail, quite a few suppliers and retailers are optimistic about filling the gap left by Woolies. • We learn that some toy suppliers are facing significant problems with settlement of credit insurance claims arising from the demise of Woolworths. During Toy Fair the BTHA announce that Olympia will be the 2010 venue for Toy Fair and that it will be held over 3 days. • Dave Cave forms Dragon-I Toys to take on the Jasman Toys range of which he was the former VP of international sales. Dragon-I have also acquired the world patent on the infra-red targeting system. • Mattel’s Hot Wheels brand joins forces with motoring magazine Autocar and Ford Motors to launch a year long Design a Hot Hatch initiative. • Ben 10 action figures from Bandai wins the Toy of the Year award with supplier of the year going to Playmobil. • The Entertainer in the Bullring, Birmingham wins overall ‘Toy Shop of the Year’ award.

February 2004 • A blizzard greeted set up day for Toy Fair and the BTHA introduced a Thursday to Sunday timing. Hasbro won ‘Toy of the Year’ for their Beyblades with Ruby Wax on stage to provide the laughs. • Woolworth’s Supplier Conference does nothing to dispel the thought that ‘3 for 2’ will be a thing of the past. In 2003/4 along with BOGOF’S, these special offers are major talking points. • Clive Jones appears on BBC’s Breakfast Time, but appears to have a problem with the mic, tucked behind his tie, causing friends at Toy Fair to raise their ties when ever Clive came into view.

February 1994 • On everyone’s lips is the news that the E.U. is to levy quotas on Chinese toy imports agreed by the Council of Ministers of the European Union. Three categories that will be affected are to be announced shortly. I suggest they should stuff this ruling right back up where the sun don’t shine. Evidently only Spain expressed an interest in any such introduction. • We are told these will be applied immediately rather than allowing a year for importers to shift stock. • There is talk that the BTHA will bring a complaint before the European Court of Justice, possibly under Article 173 of the Treaty of Rome. • Thunderbird’s ‘Tracy Island’ from Tyco Matchbox wins ‘Toy of the Year’. I understand that Sid Sullivan was the creator of Tracy Island. • New York Toy Fair is the place to be in 1994. Snow on the sidewalks 3ft high, extremely dodgy crossing the road with rather deep puddles of slush. ‘Lion King’ is the Disney ﬁlm for ’94 release and Mattel are the Master toy licensee. A visit to New York’s Toys R Us makes me realise how popular Power Rangers are. They’re ﬂying out of the store.

February 1984 • The Scented Eraser ban is still causing major problems for certain importers. At grass roots level local Trading Standards Ofﬁcers interpretations on how to apply the ruling seem to vary tremendously. Quite a number of M.P’s are unhappy with the ban. • There is talk of seeking support from toy companies for a permanent toy showroom similar to 200 5th Avenue in the States, to be situated in London. • The great Sunday opening debate continues to gather pace as more and more retailers and other groups come to realize that 1984 could be the year when momentous decisions are taken that will radically alter the structure of retailing in Britain forever. It would appear that the great British public are in favour, roughly 2-1 in a recent survey. • Rainbow Toys were selling a lot of A-Team merchandise and our pic shows a Mr. T. look-a-like along with Colin Lisle and David Lipman.

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