Toys n Playthings January 2022

Page 30

PROFILE PREMIER HALLOWEEN

Premier Halloween

Halloween 2021 was amazing! Many children as well as adults dressed up and were out, trick or treating. Premier has plenty more surprises for 2022

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variety of astonishing products hat a joy that has and utilised to their utmost and more surprises. The sales been. Laughter efficiency. team would be glad to make an as well as Premier Decorations has appointment for you to visit and screams were not been an exception, with Showrooms are ready to go around with you heard up and down the its updated and improved are already in case you need them. streets of the UK. online ordering portal, new open and Alternatively you can always Even houses were all and improved DD services, place your order online by dressed up to the very new packaging with the packed with registering for an account last detail. Long gone are environment in mind, and a variety of at www.premierdec.com or the days when one basic much much more. astonishing email sales@premierdec. cobweb and a lantern were For 2022 Premier products and com or simply pick up the most you would see. Decorations’ Halloween the phone and call It was obvious how much range has a lot of surprises, more Premier on 0208 planning, care and effort from new fun inflatables surprises 6245555. everybody put into their to innovation in outdoor Halloween decorations and lighting, animation and costumes. Lights and lit figures, even whole new categories animation, inflatables… all out! such as Halloween gonks, In the past couple of years, trees and pet costumes we have faced challenges in and toys. almost all aspects of life but we The showrooms are already have also learned and grown, open and packed with a developed at the same time. We have seen more technology Premier Halloween developments, systems and procedures being brought in 020 8624 5555 | sales@premierdec.com

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Don’t Miss - a sneak peek at unmissable products for buyers

32min
pages 125-139

Retail Interview - with Kate Hateley, group toy buyer of British Garden Centres

1min
page 124

Toy Fair New York 2022 - Kimberly Carcone at the U.S. Toy Association discusses what’s planned for the Big Apple show

4min
pages 122-123

Retail Interview - with Peter Dobson, CEO of Geek Retreat

3min
page 121

Retail Interview - with Cynthia Compton, owner of 4 Kids Books & Toys in the US state of Indiana

4min
page 120

Trade Talk - Toy Fair exhibitors reveal what they are hoping to achieve at the show

15min
pages 41-45

Company Profile - Padgett Bros

1min
page 119

The Big Interview - with Malcolm Ottley, VP of sales EMEA at Funko

6min
pages 48-49

Cover Story - with MV Sports joint managing director Phil Ratcliffe

5min
pages 46-47

London Toy Fair 2022 - Majen Immink, director of fairs and special events at BTHA, gives the low down on the UK’s premier toy industry event

5min
pages 34-35

Retail Interview - with George at Asda senior sustainability manager Jade Snart

3min
page 33

Company Profile - Elves Behavin’ Badly

2min
page 32

Company Profile - Edx Education

2min
page 31

Company Profile - Premier Decorations

1min
page 30

What’s New - fresh launches that you need to get your hands on

5min
pages 24-25

Indie Opinion - Diary of a Toy Shop by Amanda Alexander, owner of Giddy Goat Toys

4min
pages 22-23

Retail Interview - with Fred Prego, digital and marketing director of Menkind

10min
pages 26-29

Ambassadors - our tiny testers put three Wilton Bradley products through their paces

5min
pages 20-21

Trends Column - the U.S. Toy Association puts safety first at Toy Fair New York

8min
pages 11-12

Retail Opinion - John Ryan pays a visit to US toy retailer Camp

5min
page 18

Consumer Insight - The Insights Family explores the rise in popularity of 3D printing

3min
page 19

Leader - with Clare Turner

3min
page 5

People News - all the movers and shakers

8min
pages 14-15

Media Analysis - Generation Media looks at the viewing landscape in Germany

3min
page 17

Media News - the multimedia rundown

4min
page 16

Retail News - what’s happening across the retail landscape

3min
page 13
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