Toy Fair is back
with a bang! As we look forward to London’s Toy Fair, Majen Immink, director of fairs and special events at show organiser the BTHA, talks to TnP about what’s in the pipeline This is the first Toy Fair since 2020 - what changes can we expect to see? Well, the most important thing is that Toy Fair is back! After unfortunately having to take a break in 2021 we are so excited to be returning to Olympia London. We’re set to be as big as ever, with more than 260 exhibitors, from the biggest brands in the business including LEGO and Bandai, right through to the newest companies exhibiting for the very first time. It will be the first big opportunity of the year for visitors to get hands-on with the hottest toys and games for 2022 and see all the exciting new trends. If anyone has not been before, Toy Fair provides visitors with a real overview and insight into a fun, innovative and exciting industry! It’s a great setting in which to meet the toy 34
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There are some elements of Toy Fair which involve crowding that are unable to take place this year such as the Influencer Day, Demo Zone and, sadly, Toy Fair TV
industry, network with peers, and make new contacts.
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How will you make this the best show yet? This year, more than ever, it’s so important for us that all exhibitors and visitors have a very successful show on behalf of all of their companies, especially after a tough couple of years during Covid and a year away from the show.
There are some elements of Toy Fair which involve crowding that are unable to take place this year such as the Influencer Day, Demo Zone and sadly Toy Fair TV. Fortunately, our exhibitors will still be allowed to hold their own events on their stands, and we will also see the return of Toy Fair’s Hero Toys, which will be very exciting. We have no doubt that the atmosphere at the show will be
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