Toys n Playthings July 2022

Page 32

COVER STORY EPOCH

Style & play There’s a new extension – quite literally – to the Sylvanian Families range as budding young hairdressers can style their pony’s hair with the mane attraction of Pony’s Stylish Hair Salon launches. And there’s plenty more from Epoch Games too…

F

ans of Sylvanian Families Mini-stylists can step into the brand’s can unleash new Pony’s Stylish Hair Salon and hone their hairdressing their creativity skills on Sally the Pony Girl. by picking a Mini-stylists can unleash their hair style from creativity by picking a hair style from the styling book and giving the styling Sally a makeover while sat at the book and beautiful dresser. They can wash, giving Sally brush and blow dry her long, silky mane before using a makeover a curling iron. Then finish by while sat at adding cool extensions and cute clips. Afterwards, they can treat her the beautiful to a pampering face mask, and use dresser the colourful cosmetics to apply a slick of lipstick and a sweep of eyeshadow. The centre of Sylvanian Families’ new Style & Play theme, the highly detailed two-storey beauty salon, features a shampoo station with shower head on the side of the sink, hair and makeup station and reception desk. It also comes with more than 30 cute accessories for imaginative hair and makeup roleplay. The accessories can be arranged on the dresser and the extensions hung up on the salon walls. The set can be paired with the new Pony Friends

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Set as well as Pony’s Hair Stylist Set and the Princess Dress Up Set for extended stylingthemed play. Building on the success of the Amusement Land-themed sets launched in 2021, two adorable new amusement vehicles also launch this summer. The new vehicles include the Ice Cream Van and Popcorn Delivery Trike. With more than 30 accessories, the pastelcoloured Ice Cream Van provides personalised treats to hungry Sylvanians including a variety of ice cream flavours and decorations, which can be made to look like the Sylvanian characters. The Popcorn Delivery Trike comes complete with the Sheep Mother, Barbara, and a popcorn machine that pops fresh popcorn when a child turns the handle. Also this summer, Aquabeads fans can look forward to

Finally...

taking their fabulous creations with them wherever they go with the introduction of the best-selling art and craft brand’s Deluxe Carry Case, which follows hot on the heels of the first-ever portable offering, the Beginners Carry Case, launched in January. Ideal for summer holidays, birthday gifting, crafting activities or a fun travel companion, the case includes more than 1,400 beads in 40 colours, which allow children to make out-of-the-box creations and develop their creativity even further than before. With a creation display, design pegs as well as rings and bracelet bases, there are more ways than ever to use end creations including decorating the beautiful quilted case with the crafter’s favourite creations to add individuality.

Epoch Games introduces its latest offering under the Super Mario licence. The Super Mario Adventure Game DX is an exciting action game designed to test players’ ability to deliver their playing marble to the goal using the three buttons and two revolving wheels while tackling seven tricky obstacles. There’s lots of gimmicks and movement without the need for batteries. The game forms part of the Super Mario Link System, which allows playing figures to be swapped from one game to another so fans can always play as their favourite character.


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Articles inside

Construction Toys - check out these hands on toys and kits

15min
pages 50-55

Plush Toys - a round-up of what’s new and trending

14min
pages 44-47

STEM Toys - a look at new products in this core sector

23min
pages 34-43

Retail Interview - with Alan Wright, category lead for toys & books at John Lewis & Partners

4min
pages 30-31

Cover Story There’s a new extension – quite literally – to the Sylvanian Families range as budding young hairdressers can style their pony’s hair with the mane attraction of Pony’s Stylish Hair Salon launches. And there’s plenty more from Epoch Games too…

3min
pages 32-33

Don’t Miss - a sneak peek at unmissable products for buyers

1min
pages 22-23

Licensing News - what’s hot in licensed products

4min
page 21

Consumer Insight - The Insights Family discusses the uptick in creative toys

4min
page 20

Indie Opinion - Diary of a Toy Shop by Amanda Alexander, owner of Giddy Goat Toys in Manchester

3min
page 19

People News - all the movers and shakers

6min
pages 12-13

Retail Opinion - John Ryan explores contactless shopping

5min
page 18

Media Analysis - Generation Media examines non-traditional TV advertising

3min
page 15

Trends Column - the U.S. Toy Association focuses on next-gen creators

20min
pages 7-11

News - the latest toy industry headlines

3min
page 6

Leader - with Tim Murray

3min
page 5

Is the industry inflation proof

10min
pages 16-17

Media News - the multimedia rundown

4min
page 14
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