NEWS
Mattel UK gets gold
Monopoly teams up with Capital FM Capital FM joined forces with Hasbro last month for a Monopoly-themed breakfast show challenge centred on the board game’s Community Chest. The initiative was in aid of Global’s Make Some Noise: a national charity that works to improve the lives of disadvantaged people. Announced live on 14 May by Capital Breakfast presenter Roman Kemp, Roman’s Monopoly Mission saw Monopoly ‘open up’ its Community Chest to give back to communities most in need across the UK. Roman took on five daily Monopoly-themed challenges at iconic London locations alongside his co-hosts Sian Welby and Sonny Jay, and with every successfully completed task, he received a key. On the final day, he collected a master key from Mr Monopoly himself to unlock Monopoly’s Community Chest and secure £100,000 for Global’s Make Some Noise. Anne Leonhardi, marketing director North Europe of Hasbro, said: “Global’s Make Some Noise is an incredible charity that delivers much-needed support, awareness and funds to aid the wellbeing of communities up and down the UK. We hope that in an inevitable year of change, through the opening of the Community Chest, we can help give back and support those individuals and communities in need.”
Mattel UK has joined the IAB [Interactive Advertising Bureau] UK’s alliance of Gold Standard advertiser supporters. The industry body actively raises standards within digital media buying with the Gold Standard. The initiative certifies companies selling digital media, if they meet set criteria around improving the
digital advertising experience, helping compliance with the GDPR and ePrivacy law, tackling ad fraud and upholding brand safety. A cohort of advertisers, including Mattel UK, pledge to only use Gold Standard certified companies wherever possible and therefore commit to driving change around key issues that concern brands.
Baby Show online for trade Consumer fair The Baby Show Live has introduced a trade day for its online event this year. The trade showcase will offer retailers a special preview on Thursday 17 June between 9am and 5pm before the event opens to the public on 18 June. The online event will include trend reports and industry insights from Trend Bible and MadeForMums, as well as demonstrations from brands showcasing their latest launches. Register at www.thebabyshow.co.uk.
TRENDS: OUTDOOR TOY AND GAME PICKS FOR 2021 One of the top trends identified by The U.S. Toy Association for 2021 is ‘Rediscovering Play’, which offers developmental benefits for kids - and lots of fun, says senior communications specialist Kristin Morency Goldman Carving out time to get up, move, and play throughout the day is so crucial for children (and adults) who spend a lot of time sitting in front of screens. Playing outdoors adds another layer of benefits: when kids are outside, they are improving their health and developing important developmental skills, whether they are climbing trees, playing a game
“
Toy sales for 2020 reflected the growing trend with categories such as sports toys and summer seasonal toys
Founded in 1916, The U.S. Toy Association is a not-for-profit trade association representing businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The U.S. toy industry has an annual U.S. economic impact of $97.2 billion and its 1,000plus members drive the annual $27 billion U.S. domestic toy market. The Association serves as the industry’s voice on
8
Newsnm-2.indd 2
”
of catch, digging for worms, or simply enjoying the sights and sounds of nature. One of this year’s top toy and play trends identified by The U.S. Toy Association is ‘Rediscovering Play’, which includes outdoor toys and games for all ages. According to The NPD Group, toy sales for 2020 reflected the growing trend with categories such as sports toys and summer seasonal toys showing strong
the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and the media. It has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on programmes to ensure safe and fun play.
gains of 31% and 24% respectively. Even as daily life returns to normal for most families, we expect children and parents to continue turning to outdoor play as a diversion and stress reliever, having experienced first-hand how beneficial it can be. Whether encouraging kids to explore nature or get up and move, outdoor toys often enable kids to engage in unstructured play, giving them a chance to develop skills they will carry into adulthood. Here are five examples:
The organisation produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.
toysnplaythings.media 28/05/2021 20:04
