Portfolio

Page 1

GRAPHIC DESIGN PORTFOLIO




PROFESSIONAL EXPERIENCE June 2017 – July 2017

Brandelicious (Amman, Jordan) Design Intern Social Media/ E-Marketing April 2018 – September 2018

Bosch (Stuttgart, Germany) Design Intern

VOLUNTEERING EXPERIENCE Sep 2016 – Sep 2016

Edison (AIESEC) (Olomouc, Czeck Republic) Cultural exchange. Teaching english and presenting Jordan. 2016 - 2017

Aiesec (Amman, Jordan) Outgoing Exchange Team Member (Aiesec Jordanien) helping exchange participants.

EDUCATION 2014 – 2019

CONTACT Email

lenasami60@gmail.com

Design and Visual Communication at the German Jordanian University (GJU)

Phone

+962799032156

2017 – 2018

Communications Design Fachhochschule Münster

LANGUAGES

2009 - 2014

Al-Ittihad Schools

German Arabic English

EXHIBITED WORK Sep 2017 – Oct 2017

Adobe Illustrator

Amman Design Week (Amman, Jordan) Ananda I have created a play therapy puppet that helps kids express their feelings.

Adobe Photoshop

Mar 2017 LibanPack 2017

SKILLS

Adobe InDesign Adobe Premiere Adobe After Effects Microsoft Office

LibanPack (Beirut, Lebanon) Croissant Package Design Design Competition. My modern re-design of a jordanian croissant brand featured at the exhibition of LibanPack.


LENA HUSSEIN Graphic designer currently residing in Jordan, I mostly do print design, packaging, illustration, branding, and typography. I believe in the importance of a good design, and the power it has.


TABLE OF CONTENTS

1

ANANDA 8-11

2

SOAP TAPE WITH DEADSEA SALT 12-15

3

IDENTITY 16-21

4

HOME 22-29

5

CROISSANTS PACKAGING 30-35

6

SPACE MAGAZINE 36-43

7

SIKE! 44-47

8

SELF PORTRAIT 48-51



1

ANANDA

PLAY THERAPY PUPPET

I created a play therapy puppet that helps children express how they feel internally (chest pains, breathing difficulties, heart attack symptoms, low energy, heart pounding, hyperventilation, sore muscles, etc), which will aid child therapists in identifying and treating anxiety in children.

8


product design â—? ananda

Showcased at Amman Design Week. October 2017 9


â—?

Credits Production: Hanadi Khurma, Costume Designer/ technician Consultation: Sirsa Qursha, 10

Child development and parenting specialist


product design â—? ananda

Display suggestion

11


2

SOAP TAPE WITH

DEAD SEA SALT

SOAP TAPE WITH DEAD SEA SALT

Majority of people believe that solid soap is less hygienic than liquid soap, that’s why they tend to use it less. Despite that fact, liquid soap is very polluting to the environment, has many chemicals including petrol. My survey has showed that most people choose to buy soap based on the smell, that’s why I’ve chosen to create a soap tape with two different scents.

12


product design ● soap tape

PROPOSED PACKAGE

CURRENT PACKAGE

13


CONCEPT

In this package, I’m trying to introduce solid soap in a different way, making it easier to carry around, for people who don’t want to use the soap available in public bathrooms. Also for travelers who have a hard time carrying soap with them.

14


In this package, I'm trying to introduce • Thick strokes solid soap in a different way, making it easier to carry around, for people who don't want to use the soap available in public bathrooms.

product design â—? soap tape

Also for travelers who have a hard time carrying soap with them.

ATERIAL

TYPEFACE

cyclable plastic on the outside

Handwritten

initial sketch

ax paper on the inside perating the soap

gn

number: 20141602021

Instructor: Nada Jaffal

hand written typography

15


3

SELF BRANDING

LENA

I am very fond of calligraphy, typography and modern clean design. I went for a minamalistic look and bright colors.

16


branding â—? lena

logo

17


18


branding â—? lena

19


20


branding â—? lena

21


4

HOME

HOME/WATAN

“Tens of thousands are pouring into Europe from war-torn areas in the Middle East and North Africa. For Syrian refugees, Germany is a favored destination. But how are they integrated here? and how are their lives like?” Starting this project I had many questions, I started speaking to various people I saw on the train, in the supermarket, anywhere really. Speaking to friends’ of friends. In this book, I try to draw a clearer image of what I have seen.

22


23


24


25


26


27


28


book design â—? home

29


5 CROISSANTS PACKAGING

CROISSANT PRODUCT REPACKAGING

Based on the survey I’ve chosen not to change the structure because it is suitable for the majority.

30


PROPOSED PACKAGE

CURRENT PACKAGE

31


CONCEPT

Since the target audience are students, I created patterns and an abstract design.

32


product design â—? croissants packeging

33


34


product design â—? croissants packeging

Showcased at LibanPack 2017. April 2017 35


6

SPACE

SPACE/FADA’

A Magazine about art, history, literature, design, and cultural topics.

A magazine that you can carry to fill in your free times with informativate articles, it tries to tackle controversial topics in the middle east.

36


‫ف ـ ـ ـ ـض ـ ـ ـ ـ ـ ـ ـ ـ‬ ‫ـ ـ ـ ـ ـ ـ ـ ــا‬ ‫ء‬

‫‪Logo‬‬

‫‪37‬‬


38


39


40


41


42


43


7

SIKE!

SIKE!

A conceptual psychology newspaper.

44


45


46


editorial â—? SIKE!

47


8

SELF-PORTRAIT

SELF PORTRAIT

Inspired by kandinsky, illustrated in a calligraphy class, later on lino-printed as a cover a sketchbook.

48


49


50


Lino print

51



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