GRAPHIC DESIGN PORTFOLIO
Lena Hussein Graphic Designer
PROFESSIONAL EXPERIENCE November 2019 ― Present
The Digital House (Amman, Jordan) Senior Graphic Designer Concept Creating/ Social Media/ Packaging Design/ Branding April 2018 ― September 2018
Bosch (Stuttgart, Germany) Design Intern June 2017 ― July 2017
Brandelicious (Amman, Jordan) Design Intern Social Media/ E-Marketing
VOLUNTEERING EXPERIENCE 2016 ― 2017
Aiesec (Amman, Jordan) Outgoing Exchange Team Member (Aiesec Jordanien) helping exchange participants. Sep 2016 ― Sep 2016
Edison (AIESEC) (Olomouc, Czeck Republic) Cultural exchange. Teaching english and presenting Jordan.
CONTACT Email
lenasami60@gmail.com
Phone
+962 79 903 2156
EDUCATION 2014 ― 2019 Design and Visual Communication at the
German Jordanian University (GJU)
LANGUAGES German Arabic
2017 ― 2018 Communications Design
Fachhochschule Münster 2009 ― 2014
Al-Ittihad Schools
English
EXHIBITED WORK Sep 2017 ― Oct 2017
SKILLS
Amman Design Week (Amman, Jordan) Ananda
Adobe Illustrator
I have created a play therapy puppet that helps kids
Adobe Photoshop
express their feelings.
Adobe InDesign Adobe Premiere
Mar 2017 LibanPack 2017
LibanPack (Beirut, Lebanon)
Adobe After Effects
Croissant Package Design
Microsoft Office
Design Competition. My modern re-design of a jordanian croissant brand featured at the exhibition of LibanPack.
Lena Hussein Graphic designer currently residing in Amman, Jordan. I mostly do print design, packaging, illustration, branding, and typography. I believe in the importance of a good design, and the power it has.
TABLE OF CONTENTS
01
ANANDA
02
SOAP TAPE WITH DEADSEA SALT
8-11
12-15
03
IDENTITY
04
HOME
05
CROISSANTS PACKAGING
16-21
22-29
30-35
06
SPACE MAGAZINE
07
SIKE!
08
SELF PORTRAIT
36-43
44-47
48-51
1
ANANDA
PLAY THERAPY PUPPET
I created a play therapy puppet that helps children express how they feel internally (chest pains, breathing difficulties, heart attack symptoms, low energy, heart pounding, hyperventilation, sore muscles, etc), which will aid child therapists in identifying and treating anxiety in children.
8
product design â—? ananda
Showcased at Amman Design Week. October 2017 9
â—?
Credits Production: Hanadi Khurma, Costume Designer/ technician Consultation: Sirsa Qursha, 10
Child development and parenting specialist
product design â—? ananda
Display suggestion
11
2
SOAP TAPE WITH
DEAD SEA SALT
SOAP TAPE WITH DEAD SEA SALT
Majority of people believe that solid soap is less hygienic than liquid soap, that’s why they tend to use it less. Despite that fact, liquid soap is very polluting to the environment, has many chemicals including petrol. My survey has showed that most people choose to buy soap based on the smell, that’s why I’ve chosen to create a soap tape with two different scents.
12
product design ● soap tape
PROPOSED PACKAGE
CURRENT PACKAGE
13
CONCEPT
In this package, I’m trying to introduce solid soap in a different way, making it easier to carry around, for people who don’t want to use the soap available in public bathrooms. Also for travelers who have a hard time carrying soap with them.
14
In this package, I'm trying to introduce • Thick strokes solid soap in a different way, making it easier to carry around, for people who don't want to use the soap available in public bathrooms.
product design â—? soap tape
Also for travelers who have a hard time carrying soap with them.
ATERIAL
TYPEFACE
cyclable plastic on the outside
Handwritten
initial sketch
ax paper on the inside perating the soap
gn
number: 20141602021
Instructor: Nada Jaffal
hand written typography
15
3
SELF BRANDING
LENA
I am very fond of calligraphy, typography and modern clean design. I went for a minamalistic look and bright colors.
16
branding â—? lena
logo
17
●
18
branding â—? lena
19
20
branding â—? lena
21
4
HOME
HOME/WATAN
“Tens of thousands are pouring into Europe from war-torn areas in the Middle East and North Africa. For Syrian refugees, Germany is a favored destination. But how are they integrated here? and how are their lives like?” Starting this project I had many questions, I started speaking to various people I saw on the train, in the supermarket, anywhere really. Speaking to friends’ of friends. In this book, I try to draw a clearer image of what I have seen.
22
23
24
25
26
27
●
28
book design â—? home
29
5 CROISSANTS PACKAGING
CROISSANT PRODUCT REPACKAGING
Based on the survey I’ve chosen not to change the structure because it is suitable for the majority.
30
PROPOSED PACKAGE
CURRENT PACKAGE
31
CONCEPT
Since the target audience are students, I created patterns and an abstract design.
32
product design â—? croissants packeging
33
●
34
product design â—? croissants packeging
Showcased at LibanPack 2017. April 2017 35
6
SPACE
SPACE/FADA’
A Magazine about art, history, literature, design, and cultural topics.
A magazine that you can carry to fill in your free times with informativate articles, it tries to tackle controversial topics in the middle east.
36
ف ـ ـ ـ ـض ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ـ ــا ء
Logo
37
38
39
40
41
●
42
43
7
SIKE!
SIKE!
A conceptual psychology newspaper.
44
45
●
46
editorial â—? SIKE!
47
8
SELF-PORTRAIT
SELF PORTRAIT
Inspired by kandinsky, illustrated in a calligraphy class, later on lino-printed as a cover a sketchbook.
48
49
50
Lino print
51