L O U I S V I L L E K E N T U C K Y 20 23 The
L S I R . C O M
Distinction Nothingcompares.
INTRODUCTION
We are Lenihan Sotheby's International Realty, Louisville's luxury real estate firm.Since 2011,we have impressed our buyers and sellers with unmatched expertise and a reliable presence in Louisville.We consider luxury an experience,not a price point.Our clients trust us and consider us the most knowledgeable and professional agents in the market.
We are proud to be an independently owned and operated brokerage that is affiliated with the Sotheby's International Realty network,which is comprised of more than 26,000 sales associates in approximately 1,000 offices in 81countries worldwide.Our legacy of quality service and renowned reputation separates us from any other brokerage in the Louisville area.
11Years& Counting Over the last 11years our 44 professional full time agents have achieved these accolades. SalesVolumeforHomesabove$1,000,000 SalesVolumeforHomesabove$500,000 Highest AverageListingPrice Highest AverageSalesPrice SalesProductionperAgent Based on information from the Greater Louisville Association of REALTORS®for the period 09/ 01/ 2011through 12/ 31/ 2022 - a total of 11years and 3 months for sold properties with Lenihan Sotheby?s International Realty representing listing or selling side as of 12/ 31/ 2022
OurCommitment toYou
Weprovidethehighest level of real estatepresentation.
TIME
- Only full-timeprofessional agents
- Personal representation at every showing,inspection,appraisal,and vendor appointments
- No lock boxes or electronic keys
- Precisevaluation with detailed analysis
- Guideclients through preparation and/or inspection beforelisting
RESOURCES
- Professional HDRphotography by our trusted and talented staff
- Cinematic HD property video
- Aerial photography + video
- 3Dvirtual tour if necessary
- Virtual Staging availableif necessary
- Full-servicemarketing department
- Professionally produced marketing materials
- Local print advertising
- Onlineadvertising
- Strong social media presence promoting our listings
- Unparalleled listing syndication around theworld
- Semi-monthly marketing updates
- Wehaveinvested over $4 million in marketing sinceweopened in 2011
EXPERTISE
- Highest percentageof top 100 agents
- Highest sales productivity per agent
- Million dollar service at every pricepoint
- Wehavethe majority of high-end listings in the area,which attracts high-end buyers This results in our agency leading the industry by representing both buyer and seller in almost 34% of all transactions
Globally Connected
Sotheby?s International Realty is the only truly global real estate brand,with a network of residential brokerage companies in more than 81countries and territories.Through our personal relationships,our sellers reach a highly qualified global clientele.
OurBrand, YourAdvantage
The Sotheby?s International Realty®brand is built on the centuries-long prestige of the world?s preeminent auction house.Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.
AUnique Collaboration
The properties represented by our network are exclusively promoted to the affluent clients of Sotheby?s auction house through client events,signature publications,digital newsletters,and on sothebys.com.
Impeccable Presentation
Purveyors of fine art and possessions are equally as passionate about their homes,so we take pride in showcasing our properties with rich photography,ultra high-definition video,and virtual reality tours to help inspire buyers and sellers more than ever.
Exclusive Partnerships, Superior Exposure
The exposure and worldwide reach of our listings sets us apart.We partner with media powerhouses to introduce your home to discerning audiences worldwide.We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty.In addition to your home being showcased on sothebysrealty.com,it will also be marketed on more than 100 local Sotheby?s International Realty®websites.
Public Relations
As the most profiled luxury real estate brand in the news,Sotheby's International Realty provides unmatched editorial exposure for notable properties.
Our public relations team fosters relationships with leading media outlets to build awareness for our brand,while managing its reputation and to generate exposure for your listings.
LocalPrint & DigitalAdvertising
We run full page,multi-page spreads in all of the local publications that fit our clients' demographics,including Business First and Sophisticated Living.We have also become the exclusive sponsor for the Luxury Living Louisville section on Business First website.
We know that a high frequency presence and consistent branding across all of our media outlets is important to marketing our listing inventory and attracting qualified buyers.
A F T E R B E FO R E
VirtualStaging
Virtual staging is the transformation of a single photo into a uniquely virtually staged scene to make listings that are not furnished or in need of a refresh,look more appealing.Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV,SIRMobile,and will also be sent to the brand?s syndication channel partners.Any property can be transformed using virtual staging technology.
SocialMedia
We craft exclusive social media content for people passionate about fine living. We have a growing number of more than 11K followers viewing our content on Instagram, YouTube,Facebook,Pinterest,LinkedIn,and Twitter.Sotheby's International Realty's award-winning YouTube channel has more video views and subscribers than any other real estate brand.
sothebysrealty.com
Our website,enhanced in 14 languages,engages millions of buyers every month,immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours.
The rich and relevant content available on sothebyrealty.com, enables the site to get the best ranking positions in search engines like Google,maximizing the chances for a buyer to find your home.
Listings from around the globe can be accessed seamlessly on any device,and mobile users can directly text a sales associate from any listing page.
AppleTV
Our innovative Apple TVapp gives consumers the big-screen details of our properties from the comfort of their living rooms.It?s the best way to explore a home from afar.Our app is the only one that lets users explore via lifestyle and amenities,highlight properties and recent searches,as well as view property videos.
We...
deliver a singular experience to every client by going above and beyond their individual needs.We connect with consumers who share our elevated vision by leveraging our brand?s heritage and sterling reputation.We utilize our advantage as a global luxury real estate network to provide unparalleled reach,and partner with leading media to obtain the best possible exposure.Our listings are showcased with the highest quality production and the latest technology for even greater impact.
Doingmoreisourdistinction.
MarketingPlan
Here's what you can expect when you hire a Lenihan Sotheby's International Realty Professional.
Priortopublishinglisting
- Listing documents signed and delivered to you
- Professional HDRphotography taken
- Optional Cinematic property HD video shot
- Optional 3D Tour shot
- Optional virtual staging
- Property remarks written by your agent
- Expert valuation of your property
Immediatelyafter listingyourproperty
- Post property to Greater Louisville Multiple Listing Service
- Post property to Sotheby's International Realty site (sir com) and 140+ affiliate sites
- Post videos to MLS,YouTube,Facebook,lsir com,and submit for inclusion on SIR's YouTube account and homepage and email a video link to you
- Syndicate property to top real estate websites including New York Times,Wall Street Journal,Realtor com, PropGoLuxury,Zillow,Trulia,and Mansion Global
- Syndicate property details to Apple TVapp
- Create a professionally printed custom property brochure
- Sign installed in yard
- Set up online traffic reporting to be delivered to you on a weekly basis
- Prepare and host a Broker's Open,inviting all interested agents to preview the home with food and beverages,if desired
- Introduce your home to our agents on-screen in our weekly sales meeting
- Host an Open House for the public,if desired
- Display property on office eGallery
- Provide regular updates on the sales or new listings of comparable homes in the area
Marketing
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Inclusion in advertisements in our print media partners: Business First and Sophisticated Living
- Our Marketing Department will notify you when your house is featured in print advertising
- Professional representation at every showing
- Possible feature as the Extraordinary Property of the Week on Facebook,Instagram,and Twitter
- Possible feature on Sotheby's International Realty's YouTube channel (with over 184,000 subscribers) and/or sir com homepage or social media channels
30daysafter listing
- Schedule 30 day review to go over all the marketing,showings,activity and feedback from other agents
- Update Comparative Market Analysis (CMA) to confirm price is accurate and review CMA with you
Priceadjustments
If a price adjustment is needed any time during the listing agreement:
- Notify all showing agents of new price
- Schedule and hold a Broker's Open and Open House,if desired - Send e-blast to our extensive list of clients
Asneededuntilacceptedoffer
- Send out online marketing pieces for your home
- Provide you with updates and showing feedback
- Qualify buyer calls as serious or curious
- Skillfully negotiate and represent you
- Personally present offer(s) to you
Afteracceptedoffer
- Submit all paperwork to office
- Provide you with copies of all signed documents
- Agent meets appraiser and inspectors
- Assist with financing,insurance,repairs and title work
Oneweekafter closing
- Check in with you
- Ask for feedback to improve service
- Ask for feedback on marketing plan
© 2023 Sotheby?s International Realty Affiliates,Inc All Rights Reserved Sotheby?s International Realty and the Sotheby?s International Realty logo areregistered (or unregistered) service marks used with permission Each officeis independently owned and operated An Equal Opportunity Company Equal Housing Opportunity