2023 The Distinction

Page 1

The Distinction

Nothingcompares.

L O U I S V I L L E K E N T U C K Y 20 23
L S I R C O M

INTRODUCTION

We are Lenihan Sotheby's International Realty, Louisville's luxury real estate firm.Since 2011,we have impressed our buyers and sellers with unmatched expertise and a reliable presence in Louisville.We consider luxury an experience,not a price point.Our clients trust us and consider us the most knowledgeable and professional agents in the market.

We are proud to be an independently owned and operated brokerage that is affiliated with the Sotheby's International Realty network,which is comprised of more than 26,000 sales associates in approximately 1,000 offices in 81countries worldwide.Our legacy of quality service and renowned reputation separates us from any other brokerage in the Louisville area.

11Years& Counting

Over the last 11years our 45 professional full time agents have achieved these accolades.

OurCommitment toYou

We providethehighest level of real estatepresentation.

SalesVolumeforHomesabove$1,000,000

TIME

- Only ful -timeprofessional agents

- Personal representation at every showing,inspection,appraisa ,and vendor appointments

- No ock boxes or e ectronic keys

- Precisevaluation with deta led analysis

- Gu de cl ents through preparat on and/or inspection before isting

RESOURCES

SalesVolumeforHomesabove$500,000

- Professional HDRphotography by our trusted and ta ented staff

- Cinematic HD property video

- Aerial photography + video

- 3Dvirtual tour if necessary

Highest AverageListingPrice

- Virtual Staging availableif necessary

- Full-service marketing department

- Professionally produced marketing materia s

- Loca print advertising

- Onl neadvertising

Highest AverageSalesPrice

- Strong social media presence promoting our listings

- Unparalleled listing syndicat on around theworld

- Semi-monthly marketing updates

SalesProductionperAgent

- We haveinvested over $4 m lion in marketing sinceweopened in 2011

EXPERTISE

- Highest percentageof top 100 agents

- Highest sa es product vity per agent

- Million dollar service at every pricepo nt

- We havethe major ty of high-end listings in the area,which attracts high-end buyers This results in our agency eading the ndustry by representing both buyer and seller in a most 34% of all transactions

Based on n orma on rom he G ea er Lou svi e Assoc at on o REALTORS® or the per od 09 01 2011 hrough 12/ 31 2022 - a to a of 11years and 3 months or so d prope t es w th Len han Sotheby?s n erna ona Rea y rep esent ng s ing or se l ng s de as o 12 31/ 2022

Globally Connected

Sotheby?s InternationalRealty is the only truly global real estatebrand, with a network of residentialbrokerage companies in more than Message countries and territories.Through our personal relationships,our sellers reach ahighly qualified global clientele.

OurBrand, YourAdvantage

The Sotheby?s International Realty®brand is built on the centuries-long prestige of the world?s preeminent auction house.Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.

AUnique Collaboration

The properties represented by our network are exclusively promoted to theaffluent clients of Sotheby?s auction house through events,signature publications,digital newsletters,The Collection program,and direct traffic linked from sothebys.com to sothebysrealty.com.

Impeccable Presentation

Purveyors of fine art and possessions are equally as passionate about their homes,so we take pride in showcasing our properties with rich photography,ultra high-definition video,and virtual reality tours to help inspire buyers and sellers more than ever.

Exclusive Partnerships, Superior Exposure

The exposure and worldwidereach of our listings sets us apart.We partner with media powerhouses to introduceyour home to discerning audiences worldwide.We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?sInternational Realty.In addition to your home being showcased on sothebysrealty.com,it will also be marketed on morethan 100 local Sotheby?s International Realty®websites.

Public Relations

As the most profiled luxury real estate brand in the news,Sotheby's International Realty provides unmatched editorial exposure for notable properties.

Our public relations team fosters relationships with leading media outlets to build awareness for our brand,while managing its reputation and to generate exposure for your listings.

LocalPrint & DigitalAdvertising

We run full page,multi-page spreads in all of the local publications that fit our clients' demographics,including Business First and Sophisticated Living.We have also become the exclusive sponsor for the Luxury Living Louisville section on Business First website.

We know that a high frequency presence and consistent branding across all of our media outlets is important to marketing our listing inventory and attracting qualified buyers.

VirtualStaging

Virtual staging is the transformation of a singlephoto into a uniquely virtually staged scene to make listings that are not furnished or in need of a refresh,look more appealing.Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV,SIRMobile,and will also be sent to the brand?s syndication channel partners.Any property can be transformed using virtual stagingtechnology.

A F T E R B E FO R E

SocialMedia

We craft exclusive social media content for people passionate about fineliving. We have a growing number of more than 11K followers viewing our content on Instagram, YouTube,Facebook,Pinterest,LinkedIn, and Twitter.Our award-winningYouTube channel has more video views and subscribers than any other real estate brand.

sothebysrealty.com

Our website,enhanced in 14 languages,engages millions of buyers every month,immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours.

The rich and relevant content available on sothebyrealty.com, enables the site to get the best ranking positions in search engines like Google,maximizing the chances for a buyer to find your home.

Listings from around the globe can be accessed seamlessly on any device,and mobile users can directly text a sales associate from any listing page.

AppleTV

Our innovative Apple TVapp gives consumers the big-screen details of our properties from the comfort of their living rooms.It?s the best way to explore a home from afar.Our app is theonly one that lets users explore by lifestyle and amenities,highlight properties and recent searches,and view property videos.

Wedeliver a singular experience to every client by goingabove and beyond their individual needs.We connect with consumers who share our elevated vision by leveraging our brand?s heritage and sterling reputation.We utilize our advantage as a global luxury real estatenetwork to provide unparalleled reach,and partner with leading media to obtain the best possible exposure.Our listings are showcased with the highest quality production and the latest technology for even greater impact

Doingmoreisourdistinction.

© 2023 So heby?s n erna ona Rea y A a es nc A Rgh s Reserved So heby?s n e na ona Rea y and he So heby?s n e na ona Rea y ogo a e eg ste ed o un eg s ered serv ce ma ks used w h pe m ss on Each o ce s ndependen y owned and ope ated An Equa Oppor un y Company Equa Hous ng Oppo un y

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