Powerful Together by Lenihan Sotheby's International Realty

Powerful together

Partnership matters Thank you for t he opport unity t o show you t he difference Lenihan Sot heby?s Int ernat ional Realty can make as your part ner. Our job is t o make selling your home easier from st art t o finish. And we have t he experience and expert ise t o do just t hat . What we?d like you t o remember is simply t his: Toget her, we will succeed. At Lenihan Sot heby?s Int ernat ional Realty, we have everyt hing in place t o deliver like no one else. We?ll work wit h you as a t rue part ner and guide you t hrough each st ep of your journey. This brief present at ion will show a comprehensive plan, including t he mobilizat ion of our resources and part nerships t o reach t he right audience of buyers. Thank you once again for your considerat ion. We would be honored t o represent you.

Your property

P ERS O N A L I Z ED S T RAT EGY

The attention your property deserves At Lenihan Sot heby?s Int ernat ional Realty, we underst and t hat each property and seller is unique, so we offer you an exclusive t ailor-made st rat egy. We execut e t hat st rat egy by combining our vast experience, innovat ive t echnology, and unmat ched global reach t o at t ract t he at t ent ion of t he most qualified buyers around t he world.

L O CA L I N S I GH T

Your community isour community We live here t oo. So we know t he neighborhood, schools, and shops from t he inside out t o sell pot ent ial buyers on t he value of t he area. Bet t er yet , we know and underst and t he people t hat make up t his community. $ 572,524 Average sale price for our brokerage in 20 23 36 % of propert ies between $ 1 million and $ 3 million sold in t he area by our brokerage in 20 23 1 of 8 homes sold over $ 50 0,0 0 0 happen wit hin our brokerage

T H E S EL L I N G P RO C ES S

You?ll like theway wework Toget her we?ll follow a proven pat h t o success.

LAUNCHING YOUR SALE

This is t he big day when we announce your list ing t o t he world.

PREPARING YOUR PROPERTY

We?ll work t oget her and leverage our award-winning websit e t o showcase your property in t he very best light .

2 FINALIZING YOUR

MARKETING PLAN

We?ll provide you wit h an in-dept h plan for unrivaled worldwide exposure.

REPORTING YOUR PROGRESS

We'll keep you in t he loop all along t he way wit h access t o our live dat a dashboard as well as showing det ails and feedback.

CLOSING THE TRANSACTION

We?re wit h you every st ep of t he way, from due diligence t o signat ure of t he deed.

P RI C I N G S T RAT EGY

The right price getsthebest result Experience shows t hat pricing a property correct ly from t he st art result s in t he great est buyer int erest at t he most favorable price. We will carefully analyze t he market using our local expert ise t o det ermine t he opt imal price for your property.

Your partner

P OW ERFU L H ERI TA GE

Sotheby?s is more than just our name Over t he last two cent uries, Sot heby?s auct ion house has built an iconic brand wit h unparalleled prest ige. Today, Sot heby?s Int ernat ional Realty builds on it s legacy wit h t he auct ion house by offering t he same elevat ed st andards and exemplary service. We harness t he global power of t he Sot heby?s name and it s propriet ary dat abase of 70 0,0 0 0 client s t o creat e unique opport unit ies and int roduce your property t o t he most qualified buyers all around t he world.

$400 m illion

B A C K ED B Y T H E B ES T

Our numbers areyour assurance

in sales volume for 20 23

20 11 The year our herit age began

#1 in sales above $ 1,0 0 0,0 0 0 for 12 years & count ing

#1 in sales above $ 50 0,0 0 0 for 12 years & count ing

#1 wit h t he highest average list price & sales price for 12 years & count ing

#1 wit h t he highest product ion per agent for 12 years & count ing

#1 agency represent ing bot h buyer & seller since 20 20

Agent s

Your advantage

GL O B A L C O N N ECT I O N S

Our world isyours Sot heby?s Int ernat ional Realty is t he only t ruly global luxury real est at e company wit h 26,50 0 advisors working in 1,115 local offices across 84 count ries and t errit ories. Our unparalleled network works t oget her t o meet your needs and expect at ions.

O N L I N E EX P ERT I S E

Our reach bringstheworld toyour home We make your list ing easy t o find online wit h our Webby Award-winning websit e and finely t uned SEO. Sot hebysrealty.com enables millions of visit ors t o immerse t hemselves in engaging videography, impact ful phot ography, and invit ing virt ual t ours.

52M

sot hebysrealty.com visit s in 20 23

Languages

49% 41% 88M Visit ors from out side t he U.S.

Organic search t raffic

Videos played in 20 23

Sources: Google Analyt ics, Bright cove, and List rac ? Full Year 20 23

* Syndicat ion may vary by region and required qualificat ions.

P RO P ERT Y SY N D I CAT I O N

Top media partners drivetrafficto your listing As soon as your property is on lsir.com, it is also dist ribut ed across a variety of leading websit es across t he world, maximizing reach and exposure.

B RA N D A DV ERT I S I N G

No one can draw moreeyestoyour listing We work wit h t he best online and print publishers t o drive more performance and ret urn for our client s t hrough paid advert ising and edit orials.

S O C I A L M ED I A

Our connections becomeyour connections The Sot heby?s Int ernat ional Realty brand creat es exclusive cont ent feat uring our property list ings on mult iple social media plat forms and engages wit h more t han a million followers each day. Addit ionally, our YouTube channel has more subscribers and video views t han any ot her real est at e brand.

@SOT H EBYSREA LT Y

Fi rst Hal f of 20 23 Press Share of Voi ce Sot heby?s Int ernat ional Realty Coldwell Banker Berkshire Hat haway HomeService Compass Douglas Elliman Engel & V?lkers Keller Williams Realty Knight Frank Christ ie?s Int ernat ional Real Est at e Leading RE

Our reputation isyour advantage Our press office possesses st rong relat ionships wit h leading nat ional and int ernat ional media out let s who drive buyers t o our websit e and your property. We are t he most profiled luxury real est at e brand in t he news.

Source: Meltwat er, January 1, 20 23 ? June 30, 20 23

P RES S EX P O S U RE

L U X U RY O U T L O O K

Our high-end research deliverstop-endresults The secret t o our expert ise in high-end resident ial market s is our endless research. Our annual Luxury Out look report provides current dat a on t rends and consumer behavior in resident ial market s around t he globe. Nat urally, t he more insight s we have int o a market , t he more we can help our client s make informed decisions.

S OT H EB Y ?S C O N C I ERGE A U CT I O N S

There?s more than one way tosell luxury homes Sot heby?s is well known for auct ioning works of fine art , ant iques, jewelry, wat ches, wine, and cars t o high-net-wort h individuals. But it ?s also a valuable opt ion for select propert ies. In fact , auct ioning a property can accelerat e t he t iming of a sale t o as lit t le as 60 days.

P RO P ERT Y P ERFO RM A N C E

You?ll see the results asthey unfold We provide dat a on t he web t raffic for your list ing and t he number of showings. This helps st eer t he sales st rat egy along t he way and guide informed decisions.

Marketing Plan

M A RK ET I N G P L A N

Masterful marketing in action Prior to publishing listing -

Listing documents signed and delivered to you

Professional HDR photography taken

Optional Cinematic property HD video shot

Optional 3D Tour shot

Optional virtual staging

Property remarks written by your agent

Expert valuation of your property

Immediately after listing your property -

Post property to Greater Louisville Multiple Listing Service

Post property to Sotheby's International Realty site (sir.com) and 140+ affiliate sites

Post videos to MLS, YouTube, Facebook, lsir.com, and submit for inclusion on SIR's YouTube account and homepage and email a video link to you

Syndicate property to top real estate websites including New York Times, Wall Street Journal, Realtor.com, PropGoLuxury, Zillow, Trulia, and Mansion Global

Syndicate property details to Apple TV app

Create a professionally printed custom property brochure

Sign installed in yard

Set up online traffic reporting to be delivered to you on a weekly basis

Prepare and host a Broker's Open, inviting all interested agents to preview the home with food and beverages, if desired

Introduce your home to our agents on-screen in our weekly sales meeting

Host an Open House for the public, if desired

Display property on office eGallery

Provide regular updates on the sales or new listings of comparable homes in the area

Marketing -

Inclusion in advertisements in our print and digital media partners: Business First and Sophisticated Living

Our Marketing Department will notify you when your house is featured in print advertising

Professional representation at every showing

Possible feature as the Extraordinary Property of the Week on Facebook, Instagram, and Twitter

Possible feature on Sotheby's International Realty's YouTube channel and/ or sir.com homepage or social media channels

30 days after listing -

Schedule 30 day review to go over all the marketing, showings, activity and feedback from other agents

Update Comparative Market Analysis (CMA) to confirm price is accurate and review CMA with you

Price adjustments If a price adjustment is needed any time during the listing agreement: -

Notify all showing agents of new price

Schedule and hold a Broker's Open and Open House, if desired

Send e-blast to our extensive list of clients

As needed until accepted offer -

Send out online marketing pieces for your home

Provide you with updates and showing feedback

Qualify buyer calls as serious or curious

Skillfully negotiate and represent you

Personally present offer(s) to you

After accepted offer -

Submit all paperwork to office

Provide you with copies of all signed documents

Agent meets appraiser and inspectors

Assist with financing, insurance, repairs and title work

One week after closing -

Check in with you

Ask for feedback to improve service

Ask for feedback on marketing plan

T H A N K YO U

Trust builds a lastingrelationship Thank you again for t his opport unity t o share our qualificat ions. We would love t o work wit h you and show you why we?ve earned t he t rust of so many client s. Trust , of course, is all about comfort . It ?s about feeling at home. Which is exact ly how we want you t o feel all t he way t o your new one.

One of the world?s most trusted and respected brands Known for unsurpassed service The only luxury real estate company with a true global reach Experienced agents with local insights and worldwide connections Exclusive access to highly qualified global clientele Award-winning website with 48 million visits per year Exclusive media relationships increase your exposure Unique content promotes your property to a select audience Most viewed real estate channel on YouTube One million engaged social followers Comprehensive and customized plan for your home

lsir.com

© 2024 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. Equal Housing Opportunity.