PROFILE Lenox
TOP OF THE TABLES FOR 125 YEARS
Celebrating its 125th anniversary this year, allAmerican entertaining company Lenox has maintained its place as the Number One brand in the US for tabletop
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Opal Innocence is Lenox’s Number One pattern.... ... and is especially loved by brides. Introduced in 2002, it is a white on white pattern banded in precious platinum and accented with hand applied enamel dots, yet still dishwasher safe. A blend of Lenox artistry with exquisite feminine design, it is so popular Lenox developed stemware and flatware to match, creating the complete Opal Innocence table.
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he leading name in home entertaining, Lenox is celebrating its 125th anniversary this year as the longest-standing American fine china company. Founded in 1889 in New Jersey by Walter Scott Lenox, Lenox has since become known for its commitment to quality and design, its classic American styling and its expertise at bringing products to market that are relevant to consumers’ changing personalities and lifestyles. Little wonder then that Lenox has quite literally become an American Classic… a market leader in the United States of fine china, casual dinnerware, crystal stemware and 18/10 stainless flatware. From everyday and intimate gatherings to pull-out-all-the-stops formal gala occasions, Lenox offers the widest range of products that are relevant to the way people entertain today. Not only is Lenox the only American brand to have built a 125-year history of trust with generations of consumers – they offer unrivalled artistry and superior craftsmanship – but it is the only manufacturer of fine bone china in the United States, with all of its formal dinnerware made in the USA, in its plant in North Carolina, by talented American artisans. Committed to upholding the high standards of excellence in design, artistry and craftsmanship set forth in 1889 by its founder, Lenox uses only the finest materials, including accents of 24-kt gold and precious platinum, and production
techniques to create its formal bone china. Attention-to-detail, for which Lenox is renowned, is equally important, with the company’s manufacturing facility boasting tremendous expertise in hand-applying detailed decals, hand-banding the rims in precious gold or platinum and hand-applying small enamel dots, which add a rich texture to its stunning designs. So stunning in fact are Lenox products that a number of them have graced the table of the White House. Lenox holds the distinction of creating the first American china to be used in the White House in 1918 for President Woodrow Wilson. Since then, Lenox has produced state services for Presidents Roosevelt, Truman, Reagan, Clinton and Bush, as well as china for the vice presidential official residence, over 300 embassies and more than half the governor mansions. That’s not all. For the past 20 years, Lenox has been commissioned to design the inaugural gift from the American people to the incoming president. Lenox boasts a rich history of beautifully designed dinnerware patterns that are highly functional and versatile. And while the company’s original focus was on dishwasher-safe fine dinnerware, it expanded to include microwaveable casual lifestyle collections, as well as crystal stemware, stainless flatware, Christmas ornaments and bridal giftware. In fact, it was the first American company to do just this. In response to customers who wanted a fully co-ordinated look,
DARIUS GOLD
VINTAGE JEWEL Launched in 1998, this collection features a mixture of gold and platinum highlighted with enamel dot accents.
The Darius Gold five-piece place setting is a reflection of classic styling with sophisticated ombre effects in indigo blue finished with gleaming gold banding.
Garden Birds
GILDED TAPESTRY This features rich metallic colours and an updated mix of patterns on a fine bone china body, all banded in 24-kt gold. Lenox complemented its dinnerware with lead crystal stemware in 1966, and with stainless flatware in 1991, making it the first American company to offer the complete tabletop. Then, when customers wanted convenience, Lenox was one of the first to offer freezer to oven/ microwave to table in 1972; and when they wanted heirloom quality collectibles, Lenox created the Collections division in 1981, offering sculptures, figurines, and jewellery. Lenox was committed from its earliest days to listening to consumers: whether shopping online, in-store, reading magazines, twittering or blogging, Lenox provides innovative products that answer a woman’s entertaining and gift-giving needs. Little wonder then that just last month Lenox was honoured with the 2014 Women’s
3million
Choice Award® seal for Fine Dining and Giftware, an award based on a national survey of thousands of women across America who were asked to select brands they would most highly recommend to others. “We are thrilled to be recognised as the Fine Dining and Giftware brand of choice,” said Lester Gribetz, President of the Lenox brand. “For 125 years Lenox has continued to be relevant with beautiful new collections added every year. As a result of our tremendous quality and design expertise, Lenox is the entertaining and bridal authority and we continue to be the Number One purveyor of Fine China, Casual Dinnerware and Stainless Flatware.” In addition to Lenox tableware, the Lenox Corporation has other brands, including Dansk and Gorham, as well as license
AUTUMN Launched in 1918, Autumn is ranked in Lenox’s top ten patterns. An iconic gold banded Lenox pattern, combined with its fine china make-up, Autumn features a beautiful floral motif and the jewelled colours of autumn flowers,with some 300 enamel dots applied to form the design. agreements and/or partnerships with designers, such as Kate Spade, Donna Karan, Marchesa, Scalamandre, and Aerin Lauder. As part of its 125th anniversary year celebration, Lenox has debuted the ultimate in home entertaining. Entertain 365 is a complete system that has been designed for the way we live today. The bang on-trend collection features 30 super-versatile white porcelain pieces of all shapes and sizes and in three contemporary carved patterns, meaning consumers can mix and match pieces to create an inspired array of combinations that will take them from a casual family breakfast, to an evening entertaining extravaganza. It is quite
literally ‘entertaining 365’. In addition, Lenox has introduced a new multi-platform branding campaign created around the theme Lenox, Where Entertaining is @ that aims to inspire, educate and provide expert tips on how to entertain at home using memorable how-to videos and beautiful visual layouts accompanied by informative text, such as exclusive recipes, expert tips and unique product suggestions. Such exciting introductions not only confirm Lenox as the leading name in home entertaining but also as a company that is indeed expert at meeting the entertaining demands of today’s consumers. www.lenox.com
The number of pieces of fine bone china that is produced annually at the Kinston plant of Lenox in North Carolina 51 TABLEWARE INTERNATIONAL