Stewart in Swimsuit Issue, Cont’d

“Once again, Martha shows that she is as relevant and influential as ever,” said David Nicklin, SVP of marketing for Gibson Homewares. “On Monday, her SI cover was the number one viewed item across the internet. Crazy!!”

Indeed, Stewart’s Instagram post of the cover image has been liked over 300,000 times.

“Martha blew up the internet,” proclaimed Nicklin, “and our retailers should remain confident that the Martha brand will continue to grow.” Stewart currently enjoys 98% aided brand awareness, second only to Oprah.

“Martha’s trusted association with all things cooking and entertaining offers tremendous sales opportunities for all concerned,” Nicklin said