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New Developments in Gadget Category SNN
from SNN Issue 17, Vol. 2
by Leonard Kody
GIBSON’S BRANDED TOOLS & GADGETS CAN FILL NEW HOLES ON RETAIL SHELVES
Robinson Home Products, a leading supplier of value-oriented gadgets, has announced that it will be going out of business. This leaves a gap in the market for value-priced kitchen utensils, which presents a great opportunity for Gibson Homewares. The Oster and Martha Stewart Everyday gadgets are perfect for filling the new void on retail shelves. They are high-quality products that are offered at a great value. Gibson Homewares can capitalize on this opportunity by promoting these products to its customers.
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Seize this moment to open new sales avenues for these products on an ongoing basis. Gibson’s sales team should take advantage of changes in the competitive landscape and expand market share.