All Shook Up!

There are

to many

pretenders

But onlyone King

My proposal turns around the image of a character, who is a cult icon.

Investigations show that what really attracts people to each other’s is the natural corporal smell. (Coupled to the fact that the smell is a direct bridge to memory and emotional anchors) we use perfume mostly to envelope ourselves with additional features that we want to have.

And this is why I’ve chosen a character who, one way or another, have a place in collective mind as a symbol of masculine, successful, conqueror, and good citizen.

We all have memories anchored in scents that make us smile almost without realizing it, or why not, some can make us sad. What I want is to anchor the scent to success and manhood, sensitive but strong and sexy; modern and classical too.

I’ve chosen for the fragrance, the name of a song where he tells that he is in love with a girl and how he goes for it. (Besides is one of my favorites)

The look of the product: I’ve chosen a very representative image of Elvis expression stile and hair dressing.

I used a palette dominated by dark blue and Bordeaux (Hot and cold colors) reflecting the contrast of fresh and warm sensations inside the fragrance. It also combines the classical look of the texture with the modern stile of the illustration.

How does it smell?

I want it to be fresh in the beginning, and turning more and more intense, till it gets to a leather and whiskey smell in the bottom TOP NOTES OF MINT, PEPPER, WHITE BIRCH MIDDLE NOTES: CEDAR, MOSS, AMBER. BASE NOTES: LEATHER, WHYSKY, MUSK.

Target audience: Man, between 20 and 50 Years Old Why will they buy it: Basically, because they will want to project this image, to dress up this features.

Creating a Buzz: We would create a buzz by supporting one another with the German pop and “The baseballs” which is a revival of image and style of The King.

Launching: The release of this product, would be in a concert of “The Baseballs”, where we would give to the public a free sample of the fragrance and some promotional material.

There a

preten

But on

are

to many

nders

nlyone King

Thanks

A LOT