OGX Marketing Director
Manual of Functions
AIESEC UNINORTE Manual of Functions Area Position Name Report to
Marketing OGX Marketing Director LCVP Marketing
Timeframe: January 9 – June 30 2012 Hours: 15/ week
Job Description The OGX Marketing Director, will be the person in charge for the whole recruitment campaign of EPs, managing different campaigns such as BTL, Social Media, Media Plan, and will have the tracking of the whole activities of OGX in order of generate a market analysis and incrementate the effectiveness of the processes. You will develop yourself in a really professional way, being the responsible of the biggest promotional campaigns in the history of AIESEC Uninorte, design skill, time management, team management, creativity, innovation, and the opportunity to crate and administrate the biggest promotional Campaign of AIESEC in Colombia
Main Functions 1 Promotion for OGCDP Summer 2 Promotion for OGIP MT 3 Execution of both campaigns
4 Segmentation and Market Research for OGX 5 Tracking of Sales Plan for OGX 6 GCP Generator
Critical Success Factors 1 # of Promotion Activities 2 # of applicants 3 # Apparitions on University Media
4 # of Programs Segmented 5 # of GCPs Generated
Leadership Competencies Evidence of competencies required Competency Required
Poor Evidence Social Responsibility Entrepreneurial Outlook Global Mindset Emotional Intelligence Proactive Learning
Regular Evidence
Strong Evidence
Soft Skills Technical Competencies/Skills required
Basic
Average
Good
Excellent
Team Management
Assertiveness Training Skills Performance Management Listening Skills Decision Making Project Management Time Management Meeting Facilitation Conflict Management
English Level Listening
Reading
Speaking
Writing
Good
Good
Good
Excellent
Knowledge Specific Knowledge AIESEC Way AIESEC 2015 EB 2012 – Strategic Framework AIESEC as a system Global Competency Model Local Compendium Marketing Basic Knowledge (Marketing Mix, Marketing Processes) Approved by Position
Software Microsoft Office: (Word, PowerPoint, Excel, Access) Myaiesec.net Movie Maker Social Networks Photoshop, Ilustrator
Leonardo SolĂłrzano LCVP Marketing
Publication Day December 27th, 2011
Occupation Day January 9th, 2012