SOCIAL MEDIA STRATEGY
STATUS: SHORT MESSAGES, WITH THE LINK, AND A PICTURE, TO CALL ATTENTION. GROUPS: INFORMATION ABOUT AIESEC, LONGER THAN AN STATUS, WITH THE LINK AND A VIDEO
CHAT: TALK TO ALL OF YOUR FRIENDS, DON’T SEND A MESSAGE, SAY HI AND THEN SELL THE PRODUCT. FAN PAGE: QUICK MESSAGE WITH APPLICATION LINK, AND FAN PAGE AIESEC UNINORTE LINK.
• ALWAYS WRITE WITH A PURPOSE OF START A CONVERSATION. • ALWAYS PUT THE LINK: HTTP://BIT.LY/Y3YXOL • ALWAYS WRITE @AIESECUNINORTE. • YOU CAN USE VIDEO, WITH THE LINK IN BITLY HTTPS://BITLY.COM/
• EVERY SINGLE VIDEO THAT WE WILL USE, WILL BE FROM YOUTUBE. SO IN THIS BOOKLET YOU WILL FIND A LIST WITH THE MAIN VIDEOS. • REMEMBER THE VIDEOS ARE GOING TO BE POSTED ON FACEBOOK AND TWITTER
VIDEOS
• • • • • • •
THE WAY I (SIMPLY) DO IT : HTTP://BIT.LY/CT99EC THE WAY I (SIMPLY) DO IT II : HTTP://BIT.LY/BBGXFO THE WAY I (SIMPLY) DO IT III : HTTP://BIT.LY/Z2CG7T AIESEC 2015: HTTP://BIT.LY/MLWF3F AIESEC WAY: HTTP://BIT.LY/X8OAAN DID YOU KNOW ABOUT AIESEC?: HTTP://BIT.LY/ACTF0I AIESEC IN COLOMBIA CORPORATE VIDEO: HTTP://BIT.LY/WBV9C5
TIPS • • • • •
DON’T BE A SPAMMER ALWAYS TRY TO INITIATE A CONVERSATION IF SOMEONE GIVES A LIKE THEN TALK TO THAT PERSON. NEVER BE SHY OF COMMENTING IN ANY GROUP. BE STRATEGIC AND SUPPORTIVE.
TIMES STRATEGY
• DAILY POST ON FACEBOOK AND TWITTER, MINIMUM ONCE, MAXIMUM TWICE. • CHAT WITH ALL YOUR FRIENDS, DOESN’T MATTER HOW MANY PER DAY. • EVERY DAY YOU WILL BE POSTING STUFF, REMEMBER IT INCLUDES SATURDAYS, SUNDAYS AND HOLIDAYS. • DON’T FORGET TO POST ON FANPAGES AND GROUPS.
“VOICE TO VOICE” STRATEGY
PUBLIC: • PERSONS OVER 18 YEARS OLD • OF ANY CAREER EXCEPT MEDICINE AND NURSERY • SECOND TO FINAL SEMESTER • REMEMBER WE DON’T DISCRIMINATE FOR SEX, COLOUR, RELIGION, OR ANYTHING.
VIRTUAL SHORT MESSAGE: THIS IS STANDARD, YOU CAN USE YOUR OWN CREATIONS.
«APLICA A AIESEC LA ORGANIZACIÓN LIDERADA POR JÓVENES MÁS GRANDE DEL MUNDO! SOLO LLENA EL FORMULARIO EN EL SIGUIENTE ENLACE: http://bit.ly/y3yXoL MÁS INFORMACIÓN, NO DUDES EN PREGUNTARME.» YES IT WILL BE IN SPANISH, BECAUSE IS A QUICK MESSAGE, OUR ONLY INTEREST IS THATY THEY CLICK ON THE LINK, WHERE EVERYTHING IS IN ENGLISH.
MESSAGES ALWAYS WRITE YOUR OWN MESSAGES AND CREATIONS, MOTIVATE, INSPIRE, FOCUS YOUR MESSAGE IN ONE TARGET, DON’T JUST COPY AND PASTE.
SELL AIESEC IN YOUR OWN WAY.
WHEN YOU TALK ABOUT AIESEC. MESSAGE: GUYS, WE ARE GOING TO SELL AIESEC AS ALWAYS: • IS THE LARGEST ORGANIZATION IN THE WORLD LEAD BY YOUTHS. • WE WANT TO DEVELOP LEADERSHIP POTENTIAL AND GET WORLD PEACE. • WE HAVE 4 PROGRAMMES, THEY ARE GIP, GCDP, TM, TL. •
•
(YOU WILL HAVE TO EXPLAIN EACH OH THEM TO MAKE THEM UNDERSTAND)
YOU CAN WORK IN DIFFERENT AREAS, TM, EXHANGES, MKT, F&M, IM&COMM, LLC. WE HAVE CONFERENCES AT LOCAL, REGIONAL, NATIONAL, INTERNATIONAL AND WORLD LEVEL.
IMPORTANT POINTS: •
• • • • • •
DON’T SELL ONLY ONE AREA, SELL AN ORGANIZATION. REMEMBER ALL AREAS ARE EQUALLY IMPORTANT. BE SMART AND WITH GOOD ACTITUDE. DON’T BE SHY ALWAYS TREAT PEOPLE KINDLY REMEMBER IT DOESN’T MATTER IF THEY DON’T SHOW INTEREST, STILL SELL IT IN A GOOD WAY. ALWAYS HAVE A “CAKE” FACE IF PEOPLE ASK YOU FOR AIESEC AT 2:00 AM, TALK LIKE IF IT WAS 3:00 PM.
THE FINAL PRODUCT OF AIESEC, IS THE POSITIVE LEADER THAT WE GIVE TO SOCIETY! ANY DOUBTS CONTACT: • LEONARDO SOLORZANO, LCVP MARKETING, LEONARDOA.SOLORZANO@AIESEC.NET • LAURA AMEZQUITA, LCVP TM, LAULAF90@GMAIL.COM • SAMUEL CABALLERO, OGX MARKETING DIRECTOR, • SAMCABA10@GMAIL.COM