The Lume Luxe Fur Playbook: Style, Care, and Myths Debunked

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A L E X A N D R O S

FUR PLAYBOOK GUIDE FUR PLAYBOOK GUIDE

20 WAYS TO KEEP YOUR STATEMENT PIECES FIERCE YEAR-ROUND! LUXURY AT RISK! LUXURY AT RISK! WHY STORAGE IS WHY STORAGE IS THE SMARTEST THE SMARTEST IINVESTMENT NVESTMENT YOU’LL MAKE! YOU’LL MAKE!

SHOP OUR FUNKY SHOP OUR FUNKY NEW STYLES! NEW STYLES! PEEK INSIDE: PEEK INSIDE: MAMA’S FURS MAMA’S FURS SLAY NOW, SLAY LATER THESE AIN’T YOUR THESE AIN’T YOUR

me to Lumé Luxe, where each of outerwear is not just designed eticulously crafted to embody the le of luxury and elegance. At Lumé we believe that luxury is more than esthetic; it’s a commitment to ence that influences every aspect r brand—from the sourcing of ite materials to the fine details of stitch.

eason, I am especially excited to nt a collection that not only ces your wardrobe but also es your lifestyle. Each garment- a ment to our dedication to quality and flection of our passion for mporary design blended with ss sophistication.

ok forward to accompanying you on ourney of elegance and distinction. e grow and evolve, our promise ns the same, to deliver not just cts, but experiences that are as rdinary and unique as each of our .

her, let's redefine the essence of crafting an experience that ends the ordinary

et's redefine the essence of ting an experience that the ordinary."

It’s with a deep sense of pride and gratitude that I continue the legacy of Alexandros—a name that’s stood for elegance, craftsmanship, and tradition for decades.

Over the past 25+ years, Alexandros and I have built more than just a partnership; we’ve created something truly special. Through mutual respect, constant support, and learning from one another, we’ve grown together, blending timeless heritage with a modern edge.

Throughout this journey, I’ve trusted Alexandros’s expertise, following their lead in mastering the art of luxury fashion while bringing my own vision to the table. Being trusted to carry this legacy forward is an honor I don’t take lightly. It’s more than continuing what we started it’s about preserving everything we’ve built together and staying true to the vision that’s guided us from the beginning.

As we move into this next chapter, I’m excited to build on the foundation we’ve created, blending innovation with tradition and ensuring this legacy remains strong for years to come.

KEEP YOUR LUXURY OUTERWEAR IN ITS IDEAL ENVIRONMENT

erfectly controlled environment to maintain their beauty and structure. Too much heat or humidity can cause irreversible damage like drying, cracking, or fading. Make sure to store these pieces in a cool, dry place where they can breathe comfortably. ment? Your outerwear deserves the best, nsuring it.

BREATHABLE STORAGE FOR LASTING QUALITY

stic suffocates them, leading to moisture buildup and degradation over time. Opt for breathable cloth garment bags to ensure longevity. Store luxury

t e sou, p o esso a cea g e es you luxury outerwear. Furs, leathers, and shearlings collect oils, dirt, and dust over time, dulling their natural sheen. A yearly professional cleaning ensures these items are restored to their original elegance Unsure where to start? Find trusted professional cleaning services that cater to your prized possessions. Trust us, your coats will thank you!

need conditioning. Both processes ensure your pieces maintain their lustrous finish. Glazing adds a layer of protection to furs, keeping them silky, while leather conditioning prevents cracking and keeps your items supple. Glaze and condition your high-end outerwear here to ensure your investment

Mothballs might seem like an easy fix, but they can actually harm your luxury outerwear. Chemicals in mothballs not only damage fabrics but can leave lingering odors. Instead, choose natural solutions like cedar blocks or lavender sachets to ward off pests without the risk. Get the lowdown on natural pest control options that protect your furs,

Direct sunlight is a silent destroyer of luxury outerwear. Prolonged exposure to UV rays can cause furs, leathers, and shearlings to fade, making them look tired and worn. Ensure your pieces retain their original richness by keeping them out of the sun.

ur luxury outerwear the care it deserves. Allow your furs, leathers, or shearlings to air out for a few hours before putting them back in storage This prevents moisture buildup and helps them stay

a gentle wipe-down for leathers can make all the longevity This simple yet effective habit prevents

can distort the shoulders of furs, shearlings, and l compromising their shape. Instead, invest in wide hangers that will preserve the form of your outerw

cause irreversible damage to luxury fabrics These products can leave stains cause discoloration and ming is everything. Summer is the prime season for professional storage, offering ideal conditions to keep your coats in pristine shape. But if you missed that window, don’t worry - it’s not too late! Schedule a professional pickup now to have your coat treated, cleaned, and conditioned Protecting your fur is about more than storage; it’s about preserving luxury, quality, and longevity. Give your coat the care it deserves.

p p

er damage and ensure top shape

an transfer to your furs, leathers, or shearlings, potentially causing discoloration over time. Always handle your nt. Proper

ide doesn’t bit will help each item maintain garments is a must.

STAND, DON’T SIT IN LUXURY OUTERWEAR

cially leather and fur, can lead to creasing or flattening of the fibers To keep your outerwear in top condition, avoid sitting in it for extended periods.

re not just receiving a garment you’re becoming part of a legacy. These items were prestigious i i f serving their beauty and pieces.

rwear, creating indentations before storing your

moisture and let it air dry naturally. Never use direct h

REGULARLY CHECK FOR PESTS

leather, and shearling. Regularly inspect your items and use natural repellents to keep them pest-free Prevention is key

MeetOurModel Vera
MeetOurModel Kaila

DEBUNKING COMMONMYTHS

1.Myth:FurisCruel

Truth:Responsiblefurfarming prioritizesanimalwelfare,ensuring ethicaltreatmentthroughouttheirlives. Manyfarmsadheretostrictregulations thatpromotehumanepractices, allowingconsumerstomakeinformed choices.

2.Myth:FursHarmthe Environment

Truth:Furisanatural,biodegradable materialwithasignificantlylower environmentalimpactcomparedto syntheticalternatives.Sustainablefur farmingsupportsbiodiversityandlocal ecosystems,promotingconservation.

3.Myth:FurisOutdated

Truth:Modernfurdesignsareanything butoutdated;theyareversatile,funky, andon-trend.Designerscontinuously innovatewithawidearrayofcolors, textures,andstyles,makingrealfura chicchoiceforfashion-forward individuals.Withitsstylishcomeback, furseamlesslyintegratesinto contemporarywardrobes,allowing wearerstoexpresstheiruniquestyle whileenjoyingthewarmthandluxury thatonlyfurcanprovide.

4.Myth:FurisWasteful

Truth:Realfurisincrediblydurable andcanlastfordecadeswiththe rightcareandmaintenance,making itasustainablefashionchoice. Investinginhigh-qualitypiecesnot onlypromoteslongevitybutalso reducestheneedforfastfashion, encouragingamoreeco-conscious andresponsibleapproachto buildingyourwardrobe.

5.Myth:FurIsOnlyfor Winter?ThinkAgain.

Truth:Furismorethancoldweatherwear it’sayear-round statement.Lightweightvests,chic trims,andcustomtouchesonjeans andjacketsmakeitaboldstyle choiceinanyseason.Whether layeringinfalloraddingflairin spring,furbringsluxury,versatility, andedgetoeverylook.

Fur has long been synonymous with luxury and elegance, but today’s designers are pushing the boundaries, infusing it with a vibrant twist that challenges traditional perceptions. Gone are the days of solely browns and blacks; contemporary fur fashion is a canvas of bold colors and playful patterns that reflect individual style and personality

Imagine slipping into a stunning multicolor fox coat, where rich hues dance together, creating a piece that is not just an outerwear choice but a statement of artistic expression. Designers are experimenting with everything from bright yellows to deep blues, allowing fur to become a part of the wearer’s narrative This reinvention makes fur accessible to a younger audience, transforming it from a classic staple into a modern fashion essential.

But it’s not just about aesthetics; this colorful evolution signifies a cultural shift. As consumers become more environmentally conscious brands are stepping up by sourcing their materials ethical

both fabulous and responsible

So, why not embrace the colorful side of fur? By incorporating these lively pieces into your wardrobe, you’re not just staying warm; you’re making a bold statement Whether it’s a bright fur jacket or a chic accessory, color can elevate your style and challenge the status quo. Step into the world of modern fur and let your wardrobe speak volumes about who you are!

LUMÉ LUXE

A L E X A N D R O S

CHINCHILLA,THEULTIM SYMBOLOFLUXURYIN FASHION.

AnIconofSophistication

When it comes to luxury fashion materials evoke a sense of soph and elegance like chinchilla its exceptional softness an appearance, this exquisite as one of the most coveted fashion enthusiasts and co It serves as a testament to a statement of refined tast

AUniqueAesthetic

Chinchilla boasts a distinct appearance that makes it t With its velvety texture and contrasting colors, this fur light beautifully, creating a catching shimmer that enh garment. Whether it’s a stu an elegant wrap, or luxurio accessories, chinchilla add glamour to any ensemble, stand out in any crowd.

The Craftsmanship Behind Renowned for its delicate n chinchilla requires meticulo craftsmanship. Sourced fro chinchilla, a native to the A Mountains, this fur is incre

appreciate the artistry behind highfashion pieces

TimelessElegance

One of the most compelling aspects of chinchilla is its timelessness. Unlike many fashion trends that come and go, chinchilla transcends seasons, making it

a classic investment piece A chinchilla coat can be passed down through generations, retaining its beauty and elegance. It’s a symbol of enduring style and sophistication that never goes out of fashion.

CaringforYourChinchilla

Given its delicate nature, proper care for chinchilla is essential to maintain its luxurious appearance. Regular professional cleaning and storage in a climate-controlled environment will ensure its longevity. By treating your chinchilla with the care it deserves, you’ll preserve its stunning texture and striking colors for years to come.

TheEthicalChoice

As with all luxury materials, it’s important to consider ethical sourcing. When investing in chinchilla, seek out reputable retailers who prioritize humane practices. Sustainable and responsible sourcing ensures that the animals are treated with respect and care allowing you to indulge in luxury without compromising your values.

Conclusion

Chinchilla is not just a material; it’s a celebration of luxury, artistry, and timeless style. With its unique aesthetic, unparalleled softness, and enduring appeal, chinchilla offers a sophisticated choice for anyone looking to elevate their wardrobe. Embrace this icon of sophistication and make a statement that resonates with elegance and refined taste

MeetOurModel Tiyonna
MeetOurModel Taneah
MeetOurModel Shanny

Furisn’tjustfortheladiesanymore-it'stimeforthemodernmantomakeastatement! Thisseason,we’removingawayfromtraditionalfursandembracingfunkier,eye-catching stylesthatredefineluxuryfashionformen.

Imaginehimturningheadsinoneofourmulticolorfullskinfoxcoats,availableinstunning grayoraboldbrown-blackhue.Thesepiecesarenotjustwarm;they'reworksofartthat addflairtoanyoutfit.

Foratrulystandoutlook,considerouruniqueyellowandblackbumblebeeminkjacket withadetachablehood,perfectforthosewholovetostandout.Orcheckoutourone-ofa-kindminkvarsityjacket,designedforthefashion-forwardmanwhowantstomakean unforgettableimpression Andlet’snotforgetthemulticolorshearedminkwithafox collar,astatementpiecethatexudesstyleandsophistication

Thesearen’tjustcoats;they’reexpressionsofindividuality thatlethimshowcasehisuniquestyle.Idealfortheurban gentlemanwhounderstandsthattrueluxuryisabout standingout,ourcollectionisperfectforthemaninyour lifewhodeservestofeelextraordinary.

Let’sbreakthemold-becausereal menwearfurtoo!Treathimto apiecethatcombinescomfort, charisma,andabitoffun,and watchhimembracetheallure offunkyfurwithpride.

Grandma Had Style, But Make It Yours Sis!

Transforming Tradition

Inherited furs carry a rich history and sentimental value, but they don’t always match your personal style. Why let these timeless pieces gather dust when you can transform them into something uniquely yours? Remodeling your mother’s fur is not just a way to honor her memory; it’s an opportunity to express your individuality and breathe new life into a classic.

Start by assessing the fur’s condition. If it’s well-preserved, consider how you can modernize its look. A longer coat can be cropped into a chic jacket, while dated silhouettes can be reimagined into stylish vests or trendy capes Adding a pop of color through dyed sections or vibrant linings can also infuse a contemporary twist, making it feel fresh and exciting

Consult with a skilled furrier who specializes in alterations. They can help guide you through the process, offering suggestions based on the fur’s texture and structure. Not only can they alter the shape, but they can also add personal touches, like new buttons or embellishments, making it truly one-of-a-kind.

Don’t forget about the accessories! Consider transforming leftover fur scraps into chic headbands, cuffs, or even bag accents. These small additions can enhance your wardrobe and ensure that your mother’s fur is a part of your everyday life.

Ultimately, remodeling your mother’s fur is a beautiful way to honor family traditions while embracing your unique style With a little creativity and a vision, you can turn a cherished piece into a fashionable statement that resonates with your identity Embrace the transformation and let your style shine!

LUMÉ LUXE | Fur Playbook Guide

Photo Credit AI Image by Marc Kaufman
Style I:
Beyond Bolero: Fox Sleeves with Playful Pom-Poms $1275
Men’s Fox Bomber Collar Grey White Black Long $3899
Sheared Mink Swakara and Leather Vest $1199
Dyed Silver Fox Poncho MultiColor $1599
Black Fox Poncho with Leather Trim $1349
Your Majesty Luxury Chinchilla Vest $3499
Neon Yellow Fox Lightweight Jacket $899
Cropped mink bolero bomber fluffy textured sleeves
Fox Slate & White Poncho with Fox Trim $1499
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Angie

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