Les Nouvelles Esthetiques Spa Magazine #104

Unveiling ISPA's 2024 Consumer Snapshot: Understanding Spa-Goers' Behaviors and Preferences.

By International Spa Association (ISPA)

The spa industry, known for its commitment to relaxation and rejuvenation, continually evolves to meet the dynamic needs and preferences of consumers. In this ever-changing landscape, datadriven insights are vital for shaping strategies and offerings that resonate with spa-goers. Recently, the International Spa Association (ISPA) Foundation, in collaboration with PricewaterhouseCoopers (PwC), released the 2024 edition of its Consumer Snapshot research initiative. This comprehensive report provides valuable insights into the behaviors and preferences of regular spa-goers in the United States, offering a nuanced understanding of evolving trends in the spa industry, both in the United States and Internationally.