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Guideline Introduction .......................................................................... 3 Contentary (You’re Here)....................................................................... 4 Brand Introduction...................................................................................5 Image & Vibe Moodboard.......................................................................6 Design & Feeling Moodboard.................................................................8 Sketching from inmaginary......................................................................10 Icon Wireframe.........................................................................................11 Primary Icon............................................................................................. 12 Primary Wordmark...................................................................................14 Combination System................................................................................16 Color Moodboard.....................................................................................18 Typography................................................................................................20 Combination Mark ................................................................................. 22 Principle & Rule Icon / Wordmark......................................................................................23 Principle & Rule
logo sketch
logo structure
Standard logo
Medium logo icon
Small logo
Icon detail structure
Icon work’s explanation
Primary Icon -
Safe Space
Safe Space
Safe Space
Safe Space
K
Safe Space
Safe Space
Safe Space
Safe Space
Primary Wordmark
Brand’s typography
CMYK: C 91 RBG:
M 53 Y 63 K 47 R4 B 66 G 66 HEX: 044242
CMYK: C 1 M5 Y9 K0 RBG: R 252 B 239 G 228 Stationary HEX: FCEFE4
Ga ramond Prem i er Pro - Bol d D i s p l ay
Garamond Prem i er Pro - R e g u l a r
0123456789
0123456789
ABCDEFGHIJKLM NOPQSTYVWXZ
ABCDEFGHIJKLM NOPQSTYVWXZ
abcdefghijklm nopqstyvwxz
abcdefghijklm nopqstyvwxz
Ga ra m o nd Prem ie r Pro - Med ium D isp la y
Ga ra m on d Pre mi e r Pro - L ig h t I t a lic D i s pl a y
0123456789
0123456789
ABCDEFGHIJKLM NOPQSTYVWXZ
ABCDEFGHIJKLM NOPQSTYVWXZ
abcdefghijklm nopqstyvwxz
abcdefghijklm nopqstyvwxz
Good luck, Note for the future.
https://www.behance.net/misoi
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