Projection Mapping
PROJECTION MAPPING -
With the capabilities of projection mapping, any surface can come to life and is limited by only the imagination of the animator
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It gives variety to an object, letting it be something completely different at the press of a button
WHY PROJECTION MAPPING?
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Store window becomes a canvas that can come to life
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A dynamic and interactive display
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You’re able to show a wider variety of products using less resources
THE SETUP
2 x projectors
rear mannequins + merchandise
wooden set
wooden set front mannequin
top view
front mannequin front prop
stage prop
rear mannequins + merchandise
- Three layers of the display 1) Rear mannequins dressed in real clothing + merchandise 2) Wooden board set 3) Front mannequin + stage props - Two projectors on ceiling, not visible from outside - Projector 1 controls projection on front mannequin - Projector 2 controls projection on wooden board set side view
the set
KEY POINTS - Modul8 software to be used for projection mapping - Work closely with the store to choose the looks and clothes they want to promote - Background and foreground mannequin projections change every 10 minutes simulating a new environment - Tube station - Telephone booth - Pub - Bus - Clothes on front mannequin will be projected on in relation to the background - Can put one male and one female mannequin af the front - Wooden panel will have little detail, just small objects that will be projected on to give significance
Without Projection (blank set)
With Projection
PREVIEW
WHAT PROJECTIONS?
QUINTISSENTIALLY BRITISH -British architecture Public transport Park entrances RestaurantsPubs -
- National monuments - Mayfair clubs - Famous buildings
FLAGSHIP VS OTHER STORES FLAGSHIP Sets are projected -
OTHER STORES - Sets are built and fixed
Wide variety of clothing + merchandise can be showed
- Only fixed number of clothing + merchandise can be showed
Interactive and dynamic window display
- Fixed window display, only can be physically changed (eg clothes on mannequin)
THANK YOU