Brand Identity GUIDELINES Guiding you through our brand
CLEAN+GREEN • Brand Identity Guidelines
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The following few pages will recite CLEAN+GREEN’s primary visual branding DNA
The logo CLEAN+GREEN’s corporate identity is comprised of both icon and typography. The icon is an illustration of a dog’s face with different color eye patch, resembling Border Collie dog breed. The use of color green and brown represents nature as it echoes CLEAN+GREEN’s organic and biodegradable characteristics.
CLEAN+GREEN • Brand Identity Guidelines
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Using the logo The recommended application of the logo is the core full color identity used on a white backgrorund. The logo must always be produced from the digital master artwork. Do not scan or try to recreate using alternative typefaces and colors.
Semi-reversal When using the light corporate green for a background color, the logo can be used in a semi-reversed state.
Single color When a single color version of the logo is required, for example, for a specific printing process, only the light corporate green should be used.
Mono The logo can only be produced in black as required.
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Icon Color treatment for icon should follow the ‘using the logo’ guide. The icon can be used for graphic treatment by enlarging just the icon, if positioning off page it should be cut off at the middle, opactity should only be at 100% or 50%.
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Minimum Sizes & Clear Space
0.25” 0.25”
Clear Space The clear space for CLEAN+GREEN logo is 0.25 inch surrounding the entire logo. Minimum Sizes Onscreen The length of the logo 0.8”
is at 192 pixels and the height at 92 pixels. 1.6”
Minimum Sizes for Print The length of the logo is at 1.6 inches and the height at 0.8 inches.
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Do Not
Don’t distort or scale
Don’t rotate the logo
Don’t lower opacity of the logo
Don’t skew the logo
Don’t use unspecified color
the logo unappropriately
20% Off
Don’t add any element to the logo
CLEAN GREEN Don’t change any elements
Don’t change the font or size
Don’t scale any of
of the logo
of the logo
the logo’s elements
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Primary Color The color palette for CLEAN+GREEN has been chosen to create a feeling of cleanliness, environmentally-friendly and safety.
Pantone 360U
Pantone 349C
Pantone 8425C
Pantone 7507U
CMYK: 56/0/73/0
CMYK: 90/12/95/40
CMYK: 0/17/23/63
CMYK: 0/13/33/0
RGB: 93/184/96
RGB: 4/106/56
RGB: 95/79/73
RGB: 255/221/170
HEX: #5db860
HEX: #046a38
HEX: #5f4f49
HEX: #ffddaa
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Typography Greta Sans Rd is chosen typeface for both
It was chosen for its strong appearance, clarity
headline and copy and can be used in four weights;
and its slightly fun and quirky shape. Those
regular, medium, bold and black. It is also used
characteristics represent friendliness, youthful and
to produce outlined icons where applicable.
updated look that reflects the brand’s core values.
A secondary typeface, Steady, is chosen typface for call outs in advertising. It was chosen for its personality, and its flowing characters are ideal for emphasizing.
Steady Aa Bb Cc Dd Ee Ff Gg Hh Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
GRETA SANS RD REGULAR
GRETA SANS RD MEDIUM
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
0123456789
GRETA SANS RD BOLD
GRETA SANS RD HEAVY
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
0123456789
CLEAN+GREEN • Brand Identity Guidelines
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Business Cabinet 0.5”
9.5”x4.125” Crane’s Lettra Pearl White 0.5” 0.9” 2138 16th Ave Oakland, CA 94116
1.8”
2”x3.5” Crane’s Lettra Pearl White
1.125”
ALICE HAN 2138 16th Ave Oakland, CA 94116 (415) 566-9677 buycleangreen.com
2138 16th Ave • Oakland, CA 94116 • (415) 566 9677 • odorandstainremover.com
8.5”x11”
Grota Sans Alt Rd Regular 9pt
Crane’s Lettra Pearl White
Color: Pantone 360 U
1.65”
1.2” X 1.2”
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Web Banners Grota Sans Rd Regular 15 pt Pantone 8425 C Steady 19 pt Pantone 8425 C Leaderboard 728 x 90 pixels
Grota Sans Rd Medium 19 pt Text: #FFFFFF Box: Pantone 360 U
There is no love
without forgiveness
BUY NOW»
CLEAN+GREEN • Brand Identity Guidelines
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Web Banners
Medium Rectangle 300 x 250 pixels
Grota Sans Rd Regular 10 pt Pantone 8425 C There is no love
without forgiveness
Steady 14 pt Pantone 8425 C
BUY NOW»
Grota Sans Rd Medium 10 pt Text: #FFFFFF Box: Pantone 360 U
CLEAN+GREEN • Brand Identity Guidelines
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Web Banners
Wide Skyscraper 160 x 600 pixels
There is no love
without forgiveness
Grota Sans Rd Regular 15 pt Pantone 8425 C Steady 19 pt Pantone 8425 C Grota Sans Rd Medium 19 pt Text: #FFFFFF Box: Pantone 360 U
BUY NOW»
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