2015 Northwest
Tea Festival
2015 Northwest
Tea Festival Event Promotional Project | Lettisia Toha | SP15
Creative Brief CLIENT: Northwest Tea Festival DATE: October 3rd - 4th, 2015 LOCATION: Fisher Pavilion at Seattle Center BACKGROUND: Since 2008, the annual Northwest Tea Festival has been providing a fun, family-friendly and educational event about the multifaceted world of tea and also supplying experiences covering all aspects of tea, from the cultural to the historical and the sensory to the scientific. The event is about bringing together authors, industry experts, buyers, retailers, artists, and educators to give people something new to learn about teas. Customers would have the opportunity to sample some of the finest teas from all over the world, attend presentations led by leading tea authors and industry experts, meet premier tea and tea ware suppliers and purchase teas. TARGET AUDIENCE: Adults, families or tea lovers at any age. STRATEGY: The strategy is to use vector based design as everyone at any age can relate to good illustrations. Create a clean, simple and modernised design that adheres to the values of tea (where the tea comes from, tea culture) and Pacific Northwest experience.
Lettisia Toha • 2015 Northwest Tea Festival • Case Study
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Inspirations
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Logo Design ORIGINAL
RE-DESIGN 2015 Northwest
Tea Festival
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Previous Years Posters
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Poster Design for 2015 2015 Northwest
Tea Festival 3rd - 4th
Saturday
10AM - 6PM Sunday
10AM - 4PM 305 Harrison St
FISHER PAVILLION
10
$
2015 Northwest
Entrace fee includes: porcelain tasting cup, tote bag & tea tastings
Tea Festival
LEARN MORE AT NWTEAFESTIVAL.COM FACEBOOK.COM/NWTEAFESTIVAL
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Poster Design for 2015
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Collateral Materials
Porcelain mug, t-shirt and tote bag as part of $10 entrance fee.
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Postcards postcards
Teh Sumatra Northwest Tea Festival 2015
2015 Northwest
Tea Festival
15 20
2015 Northwest “Come join us at Seattle Tea CenterFestival and
come join and experience explore theus World of Tea!” the world of tea facebook.com/nwteafest nwteafestival.com
nwteafestival.com facebook.com/nwteafestival
Resident 2323 Elliot Ave Seattle, WA 98121
English Tea
Lettisia Toha • 2015 Northwest Tea Festival • Case Study
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Postcards
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Press Release FOR IMMEDIATE RELEASE EIGHTH ANNUAL NORTHWEST TEA FESTIVAL Set For October 3-4, 2015 Both at FISHER PAVILLION at the Seattle Center Saturday 10-6pm, Sunday 10-4pm The Puget Sound Tea Association is proud to announce the second annual Northwest Tea Festival. One of the premiere tea festivals in the Pacific Northwest, the Northwest Tea Festival will be taking place on October 3rd and 4th, 2009 in the Seattle Center. Featuring classes, lectures, tastings, and shopping, it will delight tea lovers of all ages. The first Northwest Tea Festival attracted over a thousand attendees, and this year the festival promises to be an even greater experience. Celebrated tea experts Norwood Pratt and John Harney will be sharing their experiences with lectures, and novices and aficionados alike will be delighted by the wide selection of classes and workshops. Ranging from region-specific primers to more indepth guides to traditions and practices around tea, the classes will be led by experts from across the country and are a unique opportunity for tea lovers. Tea tastings are also on the agenda, with attendees able to sample a whole spectrum of teas from the world’s most celebrated regions. Visit us at nwteafestival.com for further information or follow us on Facebook at facebook.com/nwteafestival -end of release-
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Thank you
2015 Northwest
Tea Festival
2015 Northwest
Tea Festival