Inn at Langley
Brand Style Guide
at L A NGL EY
Table of Contents 3 Introduction 4 Element Style 5 Logo 6 Primary Color 7 Typography 8 Minimum Sizes and Clear Space 9 Do Not 10 Stationery
Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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Introduction From humble beginnings as a blackberry patch, the resort’s owners, Paul (a former mayor of Seattle) and Pam Schell, created the Inn at Langley in 1989. Today the Inn at Langley is one of the most awarded resorts in the Pacific Northwest. Perched above the Saratoga Passage, this Whidbey Island retreat boasts iconic coastal and mountain views from every room. Take in the Cascades from your spacious porch-style balcony. Soak up that view in your oversized jetted tub. Lounge by your wood-burning fireplace as the sun sets pink across the Sound. Sip wine from our award-winning cellar or one of the local wineries. Sleep with your sliding door ajar so you can listen to the waves. Drift away. Dream.
Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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Element of Style COLOR
Pantone 476C
Pantone 470C
TYPOGRAPHY Chaparral
Full Color
ABCDabcd/0123 Minion Pro Regular
ABCDabcd/0123 Mohave
White
LOGO
ABCDabcd/0123
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One Color White
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Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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Inn at Langley Logo The Inn at Langley Brand is the sole logo to represent the company. The concept behind the logo is an approach to providing comfortable, holistic, safe and sophisticated homeaway-from-home for guests.
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Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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Primary Color The color palette for Inn at Langley has been chosen to create a feeling of sophistication, dependability, trust and stability. at L A NGL EY
Inn at Langley logo may never be shown in other colors except solitary white.
Pantone 476C CMYK: 32/67/63/78 RGB: 78/54/41 HTML: #513127
Standard Logo
Pantone 470C CMYK: 7/70/99/38 RGB: 164/90/42 HTML: 9B4D1B
Pantone 476C
Pantone 470C at L A NGL EY CMYK: 0 RGB: 255/255/255 HTML: FFFFF
B&W Logo
Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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Typography Logotype is the best solution for this project. Letterform design for the word The Inn is to give personalized look while script style conveys class, elegance and sophistication. For the at Langley word, we used Chaparral Pro Regular because Chaparral Pro’s serif style reflects confidence in the stability, dependability and our seriousness of the Inn’s customer service. The Minion Pro and Mohave are supporting type fonts for the promotional collateral.
Chaparral Pro Regular
Mohave
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Minion Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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Minimum sizes and Clear Space x
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0.75” at L A NGL EY
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x 1.25”
Clear Space
Minimum Sizes for print
Minimum Sizes Onscreen
The clear space for the logo is the height
The width of the entire logo is at 1.5in
The width of the logo is 150 px and
of the lowercap letters on the word
and height at 1in
height is 112px
The Inn. Space should be of equal size surrounding each side of the logo.
Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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at
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Do Not
at LANGLEY
Don’t distort or scale the logo disproportionately
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Don’t rotate the logo
Don’t lower opacity of logo under any circumstances
ff
20% O
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Don’t add element to the logo
at L A NGL EY Don’t change the element in the logo
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Don’t skew the logo
at L ANGLEY
Don’t change the font or size in the logo
Don’t use unspecifed color
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Don’t drop shadow the logo
Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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Stationery 0.5”
0.5”
Charparral Pro Regular 8pt Color: 476C
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1.1”
400 1st St Langley, WA 98260
9.5”x4.125” Crane’s Lettra Pearl White Cover 39.54M 0.5”
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1.1”
400 1st St Langley, WA 98260
0.5” Charparral Pro Regular 8pt Color: 476C
0.75”
at L A NGL EY 400 1st St Langley, WA 98260 innatlangley.com 360 221 3033
1”
8.5”x11” Crane’s Lettra Pearl White Cover 39.54M
1.35”
Charparral Pro Regular 8pt Color: 476C 2”x3.5” Crane’s Lettra Pearl White Cover 39.54M
Lettisia Toha • Inn at Langley • Brand Style Guide • 2015
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